Pub Date : 2020-12-06DOI: 10.21315/aamj2020.25.2.7
Yongzhong Yang, Z. Khan, Yu Zhang
The development of social media has changed traditional media by providing a platform to conduct marketing and advertising activities. Nowadays, social media offers the opportunity to build a relationship between customers and brands. The strategic use of social media marketing has significant importance for customers as well as for marketers. In this paper, the influence of social media marketing activities (SMMAs) is assessed on apparel brands’ perceived value and Chinese customers’ satisfaction. The data was collected through a quantitative survey-based approach from Chinese social media and apparel brands’ users (n = 355). The collected data from respondents were analysed through the confirmatory factor analysis (CFA) and Hayes PROCESS macro. Based on our findings, it is noted that SMMAs play an essential role in improving the brand perceived value and customers’ satisfaction in China. Moreover, it is also concluded that the apparel brand’s perceived value significantly mediates the relationship between SMMAs and customers’ satisfaction. This study provides several theoretical and practical guidelines to the marketers in China to effectively implement their advertising activities on social media platforms.
{"title":"The Influence of Social Media Marketing on Apparel Brands’ Customers’ Satisfaction: The Mediation of Perceived Value","authors":"Yongzhong Yang, Z. Khan, Yu Zhang","doi":"10.21315/aamj2020.25.2.7","DOIUrl":"https://doi.org/10.21315/aamj2020.25.2.7","url":null,"abstract":"The development of social media has changed traditional media by providing a platform to conduct marketing and advertising activities. Nowadays, social media offers the opportunity to build a relationship between customers and brands. The strategic use of social media marketing has significant importance for customers as well as for marketers. In this paper, the influence of social media marketing activities (SMMAs) is assessed on apparel brands’ perceived value and Chinese customers’ satisfaction. The data was collected through a quantitative survey-based approach from Chinese social media and apparel brands’ users (n = 355). The collected data from respondents were analysed through the confirmatory factor analysis (CFA) and Hayes PROCESS macro. Based on our findings, it is noted that SMMAs play an essential role in improving the brand perceived value and customers’ satisfaction in China. Moreover, it is also concluded that the apparel brand’s perceived value significantly mediates the relationship between SMMAs and customers’ satisfaction. This study provides several theoretical and practical guidelines to the marketers in China to effectively implement their advertising activities on social media platforms.","PeriodicalId":44777,"journal":{"name":"Asian Academy of Management Journal","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2020-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45109626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-06DOI: 10.21315/aamj2020.25.2.5
A. Pham, M. T. Bui, D. Hoang
This research investigates the determinants of entrepreneurial intention among Vietnamese employees, a crucial segment of potential entrepreneurs yet mostly neglected in previous studies. Given the focus on intention to create an international business venture and the working segment, we expand the entrepreneurial event theory by supplementing perceived competence and job satisfaction as determinants of entrepreneurial intention while testing the mediation of perceived feasibility and perceived desirability in such relationships correspondingly. Three focus groups on 27 Vietnamese employees were conducted to explore the specific relevant competences and develop the conceptual model. Afterwards, data from an empirical survey on 567 Vietnamese employees was analysed using a partial least squares structural equation model to test the hypothesised relationships. The empirical results indicate that perceived competences, viz. administrative competence, communication skills, network building competence, and international business expertise have a positive impact on entrepreneurial intention. The relationships between either administrative competence, network building capacity or international business expertise, and entrepreneurial intention are totally mediated by perceived feasibility. The study also reveals a noteworthy finding about the negative direct effect of overall job satisfaction on Anh D. Pham, Men T. Bui, and Dung P. Hoang 110 entrepreneurial intention and the partial mediating role of perceived desirability in this relationship.
{"title":"Employees’ Motivation for Creating International Business Venture: The Role of Perceived Competence and Job Satisfaction","authors":"A. Pham, M. T. Bui, D. Hoang","doi":"10.21315/aamj2020.25.2.5","DOIUrl":"https://doi.org/10.21315/aamj2020.25.2.5","url":null,"abstract":"This research investigates the determinants of entrepreneurial intention among Vietnamese employees, a crucial segment of potential entrepreneurs yet mostly neglected in previous studies. Given the focus on intention to create an international business venture and the working segment, we expand the entrepreneurial event theory by supplementing perceived competence and job satisfaction as determinants of entrepreneurial intention while testing the mediation of perceived feasibility and perceived desirability in such relationships correspondingly. Three focus groups on 27 Vietnamese employees were conducted to explore the specific relevant competences and develop the conceptual model. Afterwards, data from an empirical survey on 567 Vietnamese employees was analysed using a partial least squares structural equation model to test the hypothesised relationships. The empirical results indicate that perceived competences, viz. administrative competence, communication skills, network building competence, and international business expertise have a positive impact on entrepreneurial intention. The relationships between either administrative competence, network building capacity or international business expertise, and entrepreneurial intention are totally mediated by perceived feasibility. The study also reveals a noteworthy finding about the negative direct effect of overall job satisfaction on Anh D. Pham, Men T. Bui, and Dung P. Hoang 110 entrepreneurial intention and the partial mediating role of perceived desirability in this relationship.","PeriodicalId":44777,"journal":{"name":"Asian Academy of Management Journal","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2020-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46999976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-06DOI: 10.21315/aamj2020.25.2.2
L. T. Dung
The present study aims to investigate the relationship between perceived internal corporate social responsibility (CSR) practices and affective organisational commitment. Based on a primary data sample of 300 bank employees, a structural equation model (SEM) was developed to test the research hypotheses. The results indicated that the research model fitted well with the empirical data. The findings show that employee perception of internal CSR dimensions was significantly related to affective organisational commitment. The relationship between affective commitment and internal CSR was also investigated within a model that moderates effects on employee gender. This study provides an understanding that motivations could encourage employee’s affective commitment, which might translate to effective human resource management policies.
{"title":"Impact of Internal CSR Perception on Affective Organisational Commitment among Bank Employees","authors":"L. T. Dung","doi":"10.21315/aamj2020.25.2.2","DOIUrl":"https://doi.org/10.21315/aamj2020.25.2.2","url":null,"abstract":"The present study aims to investigate the relationship between perceived internal corporate social responsibility (CSR) practices and affective organisational commitment. Based on a primary data sample of 300 bank employees, a structural equation model (SEM) was developed to test the research hypotheses. The results indicated that the research model fitted well with the empirical data. The findings show that employee perception of internal CSR dimensions was significantly related to affective organisational commitment. The relationship between affective commitment and internal CSR was also investigated within a model that moderates effects on employee gender. This study provides an understanding that motivations could encourage employee’s affective commitment, which might translate to effective human resource management policies.","PeriodicalId":44777,"journal":{"name":"Asian Academy of Management Journal","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2020-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45333148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-06DOI: 10.21315/aamj2020.25.2.4
S. K. Z. Badri, S. Panatik
Discussion on workers’ work-life balance has been ongoing since the 1980s. However, less is known about work-life balance amongst university academics especially on the role of job autonomy and self-efficacy in influencing it. The current paper investigates the influence of job autonomy towards academics’ work-life balance. Also, it examines the role of self-efficacy as a moderator in between this relationship. This study employed a quantitative method using the cross-sectional design using data on 307 responses to test these propositions. Using AMOS 23 and SPSS23, we established evidences on the positive influence of job autonomy towards academics’ work-life balance. That is, high job autonomy linked to higher work-to-family enrichment and lesser work-to-family conflict occurrences. Besides, work-to-family enrichment was found higher when self-efficacy level was high, confirming the moderating role of self-efficacy. This study contributes to a greater understanding on the influence of both job autonomy and self-efficacy towards academics’ work-life balance in terms of enrichment and conflict occurrences. It also affirms the constructive effects of self-efficacy to enhance the relationship between job autonomy and work-to-family enrichment. Findings from this study may be used to assist various human resource practitioners, researchers, and higher education institutions to build relevant policies to further support sustainable work-life balance practices within educational institutions. Keyword: self-efficacy, job autonomy, work-to-family conflict, work-to-family enrichment, academics Siti Khadijah Zainal Badri and Siti Aisyah Panatik
{"title":"The Roles of Job Autonomy and Self-Efficacy to Improve Academics’ Work-life Balance","authors":"S. K. Z. Badri, S. Panatik","doi":"10.21315/aamj2020.25.2.4","DOIUrl":"https://doi.org/10.21315/aamj2020.25.2.4","url":null,"abstract":"Discussion on workers’ work-life balance has been ongoing since the 1980s. However, less is known about work-life balance amongst university academics especially on the role of job autonomy and self-efficacy in influencing it. The current paper investigates the influence of job autonomy towards academics’ work-life balance. Also, it examines the role of self-efficacy as a moderator in between this relationship. This study employed a quantitative method using the cross-sectional design using data on 307 responses to test these propositions. Using AMOS 23 and SPSS23, we established evidences on the positive influence of job autonomy towards academics’ work-life balance. That is, high job autonomy linked to higher work-to-family enrichment and lesser work-to-family conflict occurrences. Besides, work-to-family enrichment was found higher when self-efficacy level was high, confirming the moderating role of self-efficacy. This study contributes to a greater understanding on the influence of both job autonomy and self-efficacy towards academics’ work-life balance in terms of enrichment and conflict occurrences. It also affirms the constructive effects of self-efficacy to enhance the relationship between job autonomy and work-to-family enrichment. Findings from this study may be used to assist various human resource practitioners, researchers, and higher education institutions to build relevant policies to further support sustainable work-life balance practices within educational institutions. Keyword: self-efficacy, job autonomy, work-to-family conflict, work-to-family enrichment, academics Siti Khadijah Zainal Badri and Siti Aisyah Panatik","PeriodicalId":44777,"journal":{"name":"Asian Academy of Management Journal","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2020-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49037555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-30DOI: 10.21315/aamj2020.25.1.4
Sitara Karim, N. Manab, R. Ismail
The financial crises over the past two decades were identified as the main reason for the economic collapse. Malaysia suffered the same fate when many organisations crumpled from inappropriate compliance of governance mechanisms and corporate social responsibility (CSR) disclosure practices. Given this condition, this study intends to examine the effects of governance mechanisms and CSR practice on firm performance and the moderating effect of board independence is investigated on corporate governance-CSR (CG-CSR) and performance nexus of 588 Malaysian companies listed on Bursa Malaysia between 2006 and 2017. Both accounting-based (ROA) and market-based (Tobin’s Q) performance measures have been used for measuring performance. Dynamic model using Generalized Method of Moments (GMM) has been employed on the dataset to control for potential endogeneity, reverse causality, and dynamic heterogeneity. Findings indicate that ownership concentration negatively affects ROA; chief executive officer (CEO) duality positively affects ROA and negatively affects Tobin’s Q. Moreover, investment on CSR is negatively related to both performance measures. Finally, board independence negatively moderates the CG mechanisms, CSR practice, and performance relationship. Findings of the study have implications for Bursa Malaysia and Securities Commission Malaysia to reset the limit of independent directors on board so that their unnecessary interference in operations of management may be avoided. Furthermore, companies need to reassess their CSR strategies whether they are spending on CSR activities or hiding their financial malfeasance in the name of investment on CSR.
{"title":"The Interaction Effect of Independent Boards on Corporate Governance-Corporate Social Responsibility (CG-CSR) and Performance Nexus","authors":"Sitara Karim, N. Manab, R. Ismail","doi":"10.21315/aamj2020.25.1.4","DOIUrl":"https://doi.org/10.21315/aamj2020.25.1.4","url":null,"abstract":"The financial crises over the past two decades were identified as the main reason for the economic collapse. Malaysia suffered the same fate when many organisations crumpled from inappropriate compliance of governance mechanisms and corporate social responsibility (CSR) disclosure practices. Given this condition, this study intends to examine the effects of governance mechanisms and CSR practice on firm performance and the moderating effect of board independence is investigated on corporate governance-CSR (CG-CSR) and performance nexus of 588 Malaysian companies listed on Bursa Malaysia between 2006 and 2017. Both accounting-based (ROA) and market-based (Tobin’s Q) performance measures have been used for measuring performance. Dynamic model using Generalized Method of Moments (GMM) has been employed on the dataset to control for potential endogeneity, reverse causality, and dynamic heterogeneity. Findings indicate that ownership concentration negatively affects ROA; chief executive officer (CEO) duality positively affects ROA and negatively affects Tobin’s Q. Moreover, investment on CSR is negatively related to both performance measures. Finally, board independence negatively moderates the CG mechanisms, CSR practice, and performance relationship. Findings of the study have implications for Bursa Malaysia and Securities Commission Malaysia to reset the limit of independent directors on board so that their unnecessary interference in operations of management may be avoided. Furthermore, companies need to reassess their CSR strategies whether they are spending on CSR activities or hiding their financial malfeasance in the name of investment on CSR.","PeriodicalId":44777,"journal":{"name":"Asian Academy of Management Journal","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45189866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-30DOI: 10.21315/aamj2020.25.1.1
S. Aujirapongpan, K. Pattanasing
This is a qualitative study with the objective to search for the patterns and directions in an integrated performance measurement of local hotels through secondary data from existing research collections and primary data from personal in-depth interviews with 12 local hotel administrators in the global tourism destination of Samui Island, Thailand. In this study, we found that the performance measurement of local hotel businesses on Samui Island, Thailand, a global tourism destination, was composed of various components. Each component was integrated; the performance measurements of each component are not undertaken separately. The financial aspect is not the sole focal component; rather, it is connected to other aspects, i.e., the operation and stakeholder relationship. The financial aspect of the local hotels, on the other hand, includes measurements of income and return on investment. In addition, the operation of the businesses emphasises the satisfaction with the customer service, while the stakeholder relationship stresses customer loyalty. Importantly, a sense of ownership on the part of the personnel, trust in their colleagues, and a sense of being a part of the community in which the businesses operate are all taken into consideration.
{"title":"Integrated Performance Measurement of Local Hotels in the Context of a Global Tourism Destination: A Case Study of Samui Island, Thailand","authors":"S. Aujirapongpan, K. Pattanasing","doi":"10.21315/aamj2020.25.1.1","DOIUrl":"https://doi.org/10.21315/aamj2020.25.1.1","url":null,"abstract":"This is a qualitative study with the objective to search for the patterns and directions in an integrated performance measurement of local hotels through secondary data from existing research collections and primary data from personal in-depth interviews with 12 local hotel administrators in the global tourism destination of Samui Island, Thailand. In this study, we found that the performance measurement of local hotel businesses on Samui Island, Thailand, a global tourism destination, was composed of various components. Each component was integrated; the performance measurements of each component are not undertaken separately. The financial aspect is not the sole focal component; rather, it is connected to other aspects, i.e., the operation and stakeholder relationship. The financial aspect of the local hotels, on the other hand, includes measurements of income and return on investment. In addition, the operation of the businesses emphasises the satisfaction with the customer service, while the stakeholder relationship stresses customer loyalty. Importantly, a sense of ownership on the part of the personnel, trust in their colleagues, and a sense of being a part of the community in which the businesses operate are all taken into consideration.","PeriodicalId":44777,"journal":{"name":"Asian Academy of Management Journal","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48801922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-30DOI: 10.21315/aamj2020.25.1.6
Wai Meng Yap, S. K. Z. Badri
Happiness in the workplace remains to be an under-researched field which is unfortunate considering that the happiness-productive worker link has been strongly established. More essentially, there has been a lack of research on happiness in the workplace which considers a specific sample of millennials. In preparation for a workforce dominated with millennials, this research will help address the gap with regards to the lack of research on Malaysian millennials’ happiness in the workplace. Through a thorough literature review, six predictors or antecedents of happiness in the workplace among millennials which are meaningful work, work autonomy, transformational leadership, workplace friendship, work life balance, and gratitude have been chosen in this research. This study consists of millennials (“millennials” or Generation Y is defined in the selected literature as individuals born between years 1982 and 2004) who have undergone full time employment of at least one year or more. The results indicated that all the six predictors showed significant moderate to high positive relationships with happiness in the workplace. Multiple regression analysis showed that all six predictors significantly predicts millennials’ happiness in the workplace, besides gratitude. Implications of this study with regards to managing millennial talent in organisations are then discussed.
{"title":"What Makes Millennials Happy in their Workplace?","authors":"Wai Meng Yap, S. K. Z. Badri","doi":"10.21315/aamj2020.25.1.6","DOIUrl":"https://doi.org/10.21315/aamj2020.25.1.6","url":null,"abstract":"Happiness in the workplace remains to be an under-researched field which is unfortunate considering that the happiness-productive worker link has been strongly established. More essentially, there has been a lack of research on happiness in the workplace which considers a specific sample of millennials. In preparation for a workforce dominated with millennials, this research will help address the gap with regards to the lack of research on Malaysian millennials’ happiness in the workplace. Through a thorough literature review, six predictors or antecedents of happiness in the workplace among millennials which are meaningful work, work autonomy, transformational leadership, workplace friendship, work life balance, and gratitude have been chosen in this research. This study consists of millennials (“millennials” or Generation Y is defined in the selected literature as individuals born between years 1982 and 2004) who have undergone full time employment of at least one year or more. The results indicated that all the six predictors showed significant moderate to high positive relationships with happiness in the workplace. Multiple regression analysis showed that all six predictors significantly predicts millennials’ happiness in the workplace, besides gratitude. Implications of this study with regards to managing millennial talent in organisations are then discussed.","PeriodicalId":44777,"journal":{"name":"Asian Academy of Management Journal","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41921987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-30DOI: 10.21315/aamj2020.25.1.5
Siti Sarah Omar, M. Higgs, C. Wei, Muazam Ali
There were inconsistent findings on the network ties’ governance on the strength of relationship thus supporting the need to empirically prove the variations associated with the elements of entrepreneurial networking. This study aims to explore how the ownermanagers decide the network governance of network ties strength in their relationships in entrepreneurial networking. Specifically, the objective of the study is to determine the governance of network tie strength in entrepreneurial networking. This is a qualitative study involving eight cases of small-sized food manufacturing firms in the southern region of Malaysia using an in-depth interview technique with the owner-managers. The triangulation of data has been carried out by interviewing individuals who are seen as strong and weak ties of the network. This study found that the strength of ties was not only based on the strong intimacy and high emotional attachment (SIHEA) and trust, but also governed by the tie’s human capital (knowledge, skills, experiences, networking); their attitudes and values that dominate the contents of network relationships. It also found that these themes are integrated among each other in entrepreneurial networking. This study adds value to both network and human capital literature. Only few research studies have examined the network ties among small and medium-sized enterprises (SMEs) in Malaysia.
{"title":"Network Ties’ Governance in Entrepreneurial Networking of SMEs: Cases of the Owner-managers in the Southern Region of Malaysia","authors":"Siti Sarah Omar, M. Higgs, C. Wei, Muazam Ali","doi":"10.21315/aamj2020.25.1.5","DOIUrl":"https://doi.org/10.21315/aamj2020.25.1.5","url":null,"abstract":"There were inconsistent findings on the network ties’ governance on the strength of relationship thus supporting the need to empirically prove the variations associated with the elements of entrepreneurial networking. This study aims to explore how the ownermanagers decide the network governance of network ties strength in their relationships in entrepreneurial networking. Specifically, the objective of the study is to determine the governance of network tie strength in entrepreneurial networking. This is a qualitative study involving eight cases of small-sized food manufacturing firms in the southern region of Malaysia using an in-depth interview technique with the owner-managers. The triangulation of data has been carried out by interviewing individuals who are seen as strong and weak ties of the network. This study found that the strength of ties was not only based on the strong intimacy and high emotional attachment (SIHEA) and trust, but also governed by the tie’s human capital (knowledge, skills, experiences, networking); their attitudes and values that dominate the contents of network relationships. It also found that these themes are integrated among each other in entrepreneurial networking. This study adds value to both network and human capital literature. Only few research studies have examined the network ties among small and medium-sized enterprises (SMEs) in Malaysia.","PeriodicalId":44777,"journal":{"name":"Asian Academy of Management Journal","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45785886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-30DOI: 10.21315/aamj2020.25.1.2
Azizul Yadi Yaakop, N. Mahadi, Zailin Zainal Ariffin, Z. Hasan, M. Harun
The primary objective of this study is to examine an integrated model of continuance intention within the context of task-technology fit (TTF) model and technology acceptance model (TAM); to empirically test this integrated model in explaining students’ continuance usage intention of web-based educational tools. To this end, Malaysia’s Ministry of Education has set a theme of Higher Education 4.0: Knowledge, Industry and Humanity as a pledge in the effort to revamp the higher education ecosystem in Malaysia. The elements, inter alia, is to implement 21st century pedagogy incorporating the latest teaching and learning technologies. Parallel with this initiative, the usage of Web 2.0 interactive educational tools has gained a significant recognition in Malaysia’s higher education in recent years. A new model integrating TTF model and TAM is introduced in this study. This study applied quantitative survey in the main data collection. Purposive sampling technique was used, and the data collection was conducted in a public university via Google Forms. In this study, SmartPLS is used to analyse the data. Even though the findings are partly hypothetical, it is inspiring to reveal an integrated conceptual model in Azizul Yadi Yaakop et al. 26 exploring consumer behavioural intention related to Malaysia’s higher education context. It is hoped that the findings will suggest the legitimacy of the integrated framework and insights in Malaysian users’ continuance intention about adopting Web 2.0 educational tools.
{"title":"Examining Students’ Continuance Usage Intention for Web-based Educational Tools: A Developed Integrated Structural Model Approach","authors":"Azizul Yadi Yaakop, N. Mahadi, Zailin Zainal Ariffin, Z. Hasan, M. Harun","doi":"10.21315/aamj2020.25.1.2","DOIUrl":"https://doi.org/10.21315/aamj2020.25.1.2","url":null,"abstract":"The primary objective of this study is to examine an integrated model of continuance intention within the context of task-technology fit (TTF) model and technology acceptance model (TAM); to empirically test this integrated model in explaining students’ continuance usage intention of web-based educational tools. To this end, Malaysia’s Ministry of Education has set a theme of Higher Education 4.0: Knowledge, Industry and Humanity as a pledge in the effort to revamp the higher education ecosystem in Malaysia. The elements, inter alia, is to implement 21st century pedagogy incorporating the latest teaching and learning technologies. Parallel with this initiative, the usage of Web 2.0 interactive educational tools has gained a significant recognition in Malaysia’s higher education in recent years. A new model integrating TTF model and TAM is introduced in this study. This study applied quantitative survey in the main data collection. Purposive sampling technique was used, and the data collection was conducted in a public university via Google Forms. In this study, SmartPLS is used to analyse the data. Even though the findings are partly hypothetical, it is inspiring to reveal an integrated conceptual model in Azizul Yadi Yaakop et al. 26 exploring consumer behavioural intention related to Malaysia’s higher education context. It is hoped that the findings will suggest the legitimacy of the integrated framework and insights in Malaysian users’ continuance intention about adopting Web 2.0 educational tools.","PeriodicalId":44777,"journal":{"name":"Asian Academy of Management Journal","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43190904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-30DOI: 10.21315/aamj2020.25.1.3
D. Suhartanto, Michael D. Clemes, A. Februadi, T. Suhaeni, Z. A. C. Loveldy
This study evaluates the effect of both service quality and mobile application quality on passenger loyalty towards application-based motorcycle taxi (AMT) services. The data employed for this study were collected from 319 AMT service users in Bandung, Indonesia. To analyse the data, partial least squares structural equation modelling (PLS-SEM) was used to check the influence of both service quality and application quality on passenger loyalty and their indirect influence through passenger perceived value and passenger satisfaction. The result shows that the passenger perception of mobile app quality is an important driver of passenger loyalty towards AMT services. Further, this study suggests that the effect of both service quality and mobile app quality on passenger loyalty is via strengthening passenger perceived value and satisfaction. Finally, this study’s findings reveal the important role of mobile app quality as the determinant of AMT service quality. This study provides a venue for AMT business managers to improve their business performance by developing both service quality and mobile app quality.
{"title":"Modelling Passenger Loyalty towards App-based Motorcycle Taxi","authors":"D. Suhartanto, Michael D. Clemes, A. Februadi, T. Suhaeni, Z. A. C. Loveldy","doi":"10.21315/aamj2020.25.1.3","DOIUrl":"https://doi.org/10.21315/aamj2020.25.1.3","url":null,"abstract":"This study evaluates the effect of both service quality and mobile application quality on passenger loyalty towards application-based motorcycle taxi (AMT) services. The data employed for this study were collected from 319 AMT service users in Bandung, Indonesia. To analyse the data, partial least squares structural equation modelling (PLS-SEM) was used to check the influence of both service quality and application quality on passenger loyalty and their indirect influence through passenger perceived value and passenger satisfaction. The result shows that the passenger perception of mobile app quality is an important driver of passenger loyalty towards AMT services. Further, this study suggests that the effect of both service quality and mobile app quality on passenger loyalty is via strengthening passenger perceived value and satisfaction. Finally, this study’s findings reveal the important role of mobile app quality as the determinant of AMT service quality. This study provides a venue for AMT business managers to improve their business performance by developing both service quality and mobile app quality.","PeriodicalId":44777,"journal":{"name":"Asian Academy of Management Journal","volume":" ","pages":""},"PeriodicalIF":1.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45218284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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