Pub Date : 2023-06-30DOI: 10.17576/jkmjc-2023-3902-09
Noorzihidayah Md Noor, Maizatul Haizan Mahbob
Information management is important for an organization because it can drive organizational excellence. An increasingly complex environment requires efficient information management and effective training and development programs. This is very significant especially when there is a conflict or crisis. T Therefore, the objective of this paper is in addition to obtaining the validity and reliability value of the constructed questionnaire items, it is also to determine the influence of information management which includes information environment, information ambiguity and communication cycle on the effectiveness of training and development programs in the public sector. This study used a survey method through a questionnaire that was distributed to 102 respondents consisting of staff at the Department of Broadcasting Malaysia online through the Google Form platform. Weick's Organizational Information Theory and Kirkpatrick's Evaluation Model were adopted in this study. The collected data was then analyzed using the Statistical Package for Social Science (SPSS) v.22 software to test the validity and reliability of the items and then test the hypotheses presented. The results of the study show that all aspects of information management studies have a strong positive significant relationship with the effectiveness of training and development programs. Through regression analysis it proves that information management contributes as much as 71.9% to the effectiveness of training and development programs but the aspect of the information environment has no influence on the dependent variable. Overall, aspects of the communication cycle are the main contributors that affect the effectiveness of training and development programs compared to aspects of the information environment and information ambiguity. Keywords: Kirkpatrick Assessment Model, information management, training and development programs, public sector, Weick's Organizational Information Theory.
{"title":"Pengaruh Pengurusan Maklumat Terhadap Keberkesanan Program Latihan dan Pembangunan Sektor Awam: Kajian Rintis di Jabatan Penyiaran Malaysia","authors":"Noorzihidayah Md Noor, Maizatul Haizan Mahbob","doi":"10.17576/jkmjc-2023-3902-09","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3902-09","url":null,"abstract":"Information management is important for an organization because it can drive organizational excellence. An increasingly complex environment requires efficient information management and effective training and development programs. This is very significant especially when there is a conflict or crisis. T Therefore, the objective of this paper is in addition to obtaining the validity and reliability value of the constructed questionnaire items, it is also to determine the influence of information management which includes information environment, information ambiguity and communication cycle on the effectiveness of training and development programs in the public sector. This study used a survey method through a questionnaire that was distributed to 102 respondents consisting of staff at the Department of Broadcasting Malaysia online through the Google Form platform. Weick's Organizational Information Theory and Kirkpatrick's Evaluation Model were adopted in this study. The collected data was then analyzed using the Statistical Package for Social Science (SPSS) v.22 software to test the validity and reliability of the items and then test the hypotheses presented. The results of the study show that all aspects of information management studies have a strong positive significant relationship with the effectiveness of training and development programs. Through regression analysis it proves that information management contributes as much as 71.9% to the effectiveness of training and development programs but the aspect of the information environment has no influence on the dependent variable. Overall, aspects of the communication cycle are the main contributors that affect the effectiveness of training and development programs compared to aspects of the information environment and information ambiguity. Keywords: Kirkpatrick Assessment Model, information management, training and development programs, public sector, Weick's Organizational Information Theory.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90245100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.17576/jkmjc-2023-3902-06
Azian Tahir, ARBA’IYAH MOHD NOOR, Mohd Firdaus Abdullah, Syed Alwi Syed Abu Bakar, A. Omar
This study aims to investigate the representation of ideas through the visuals of The Perak War in Malaya, as produced by selected illustrated newspapers from Britain and America such as The Graphic, The Illustrated London News, and Frank Leslie's Illustrated Newspaper from 1875 to 1876. Discussing the content and the objective behind the visual publication of The Perak War, which involved the hunt of J.W.W. Birch murderers and the Malay resistance against the British colonial authority in Pasir Salak, Perak, is the major objective of this research. In fact, the theme of this study is history, which is conducted by applying the qualitative method. Based on previous studies, research which was centred on the Perak War visuals did not get a lot of attention from researchers even though it was able to offer new interpretations of historical events involving Malaya. Most articles written on the Perak War were derived from written sources such as British records, individual records, letters, books, oral input, and others. Consequently, the dynamics of national history are lacking due to the limitations caused by these resources. Findings indicate that the objective in producing the Perak War visuals by the resources mentioned differs from the publication goal. Nevertheless, overall, there are similarities in the objective behind visual productions listed in this study which was to represent the British’s interest in Malaya and also to consolidate the imperial image of its colonies. Keywords: The Perak War, visual report, the illustrated London news, graphic, Frank Leslie's illustrated newspaper.
本研究的目的是通过马来亚霹雳战争的图像来研究思想的表现，这些图像是由英国和美国的一些插图报纸制作的，如1875年至1876年的《the Graphic》、《the illustrated London News》和弗兰克·莱斯利的《illustrated Newspaper》。讨论内容和背后的视觉出版霹雳战争的目的，其中涉及追捕J.W.W.桦树凶手和马来人抵抗英国殖民当局在巴西尔萨拉，霹雳州，是本研究的主要目的。事实上，本研究的主题是历史，采用定性的方法进行研究。基于先前的研究，以霹雳战争视觉为中心的研究并没有得到研究人员的太多关注，尽管它能够为涉及马来亚的历史事件提供新的解释。大多数关于霹雳战争的文章都来自书面资料，如英国记录、个人记录、信件、书籍、口头输入等。因此，由于这些资源的限制，缺乏民族历史的动态。研究结果表明，通过上述资源制作霹雳战争视觉效果的目标与出版目标不同。然而，总体而言，本研究中列出的视觉作品背后的目的有相似之处，即代表英国在马来亚的利益，同时巩固其殖民地的帝国形象。关键词:霹雳战争;视觉报道;伦敦图文新闻;
{"title":"The Visual Report of The Perak War Based on Selected Newspaper Visuals from Britain and America, 1875-1876","authors":"Azian Tahir, ARBA’IYAH MOHD NOOR, Mohd Firdaus Abdullah, Syed Alwi Syed Abu Bakar, A. Omar","doi":"10.17576/jkmjc-2023-3902-06","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3902-06","url":null,"abstract":"This study aims to investigate the representation of ideas through the visuals of The Perak War in Malaya, as produced by selected illustrated newspapers from Britain and America such as The Graphic, The Illustrated London News, and Frank Leslie's Illustrated Newspaper from 1875 to 1876. Discussing the content and the objective behind the visual publication of The Perak War, which involved the hunt of J.W.W. Birch murderers and the Malay resistance against the British colonial authority in Pasir Salak, Perak, is the major objective of this research. In fact, the theme of this study is history, which is conducted by applying the qualitative method. Based on previous studies, research which was centred on the Perak War visuals did not get a lot of attention from researchers even though it was able to offer new interpretations of historical events involving Malaya. Most articles written on the Perak War were derived from written sources such as British records, individual records, letters, books, oral input, and others. Consequently, the dynamics of national history are lacking due to the limitations caused by these resources. Findings indicate that the objective in producing the Perak War visuals by the resources mentioned differs from the publication goal. Nevertheless, overall, there are similarities in the objective behind visual productions listed in this study which was to represent the British’s interest in Malaya and also to consolidate the imperial image of its colonies. Keywords: The Perak War, visual report, the illustrated London news, graphic, Frank Leslie's illustrated newspaper.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82650046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.17576/jkmjc-2023-3902-02
Mohd Ramlan Mohd Arshad, Mohd Na’eim Ajis
The digitization process is a management method in the present century that is included in the concept of New Administrative Management (NPM). The digitization process has happened so rapidly in Malaysia involving various financial and non-financial sectors. Various parties are affected by the digitization process that is taking place, including refugees who seek protection in Malaysia. In this digitization effort, several elements closely related to digitization, namely the global virtual world, information landscape and digital augmentation are important elements to achieve the goal of sustainable digitization among refugees. This is important because the refugee group is not officially recognized by the government. Therefore, digital platforms need to be utilized in refugee management in Malaysia. Based on those elements, this qualitative study was carried out by involving three informants representing the government, private sector and NGO based in Putrajaya, Malaysia. In-depth interviews conducted found that the digitization process has taken place to help the government ensure that every refugee entering the country can be managed better. There are also refugees who have been successfully registered officially because the digitization process has facilitated the registration of refugees with UNHCR Malaysia. However, there is room for improvement to ensure that the government's digital systems work smoothly in dealing with the refugee problem in Malaysia. The results of this study provide benefits to the government and other parties directly involved such as Non-Governmental Organizations and UNHCR as well as researchers and students who study refugees in Malaysia. Keywords: Digitalization, Internet, broadband, refugees, technology.
{"title":"Digitalisasi di Kalangan Pelarian di Malaysia","authors":"Mohd Ramlan Mohd Arshad, Mohd Na’eim Ajis","doi":"10.17576/jkmjc-2023-3902-02","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3902-02","url":null,"abstract":"The digitization process is a management method in the present century that is included in the concept of New Administrative Management (NPM). The digitization process has happened so rapidly in Malaysia involving various financial and non-financial sectors. Various parties are affected by the digitization process that is taking place, including refugees who seek protection in Malaysia. In this digitization effort, several elements closely related to digitization, namely the global virtual world, information landscape and digital augmentation are important elements to achieve the goal of sustainable digitization among refugees. This is important because the refugee group is not officially recognized by the government. Therefore, digital platforms need to be utilized in refugee management in Malaysia. Based on those elements, this qualitative study was carried out by involving three informants representing the government, private sector and NGO based in Putrajaya, Malaysia. In-depth interviews conducted found that the digitization process has taken place to help the government ensure that every refugee entering the country can be managed better. There are also refugees who have been successfully registered officially because the digitization process has facilitated the registration of refugees with UNHCR Malaysia. However, there is room for improvement to ensure that the government's digital systems work smoothly in dealing with the refugee problem in Malaysia. The results of this study provide benefits to the government and other parties directly involved such as Non-Governmental Organizations and UNHCR as well as researchers and students who study refugees in Malaysia. Keywords: Digitalization, Internet, broadband, refugees, technology.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86533772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.17576/jkmjc-2023-3902-03
Senja Yustitia, Nunung Prajarto, Budi Irawanto
As an observing system, the media creates a construction of reality. In Indonesia, one of the interesting and crucial realities is human rights since it is associated with the state of democracy. This study is aimed at exploring the function of media irritability concerning human rights issues in Indonesia during the 2009-2019 period through a series of frames that emerged on the news. The main research question addressed in the current study refers to how media framing of human rights issues in Indonesia is utilized by the media to illustrate the state of human rights. The human rights issue selected is civil and political rights in the 2009-2019 period reported by two media, namely Koran Tempo and Kompas newspapers. Frame analysis was used as a method with a strategic frame analysis (SFA) approach. All the research results were analyzed using the media irritability concept, which is one of the key ideas of Niklas Luhmann’s System Theory. This research results indicate that, generally speaking, human rights frames in Indonesia did not undergo any changes between 2009 and 2019. Human rights had been framed as a mandate or agenda of the reform. The framing of human rights conditions in Indonesia remained stagnant without any progress. The function of media irritability has yet to be significantly observed. The framing of human rights, which tended to be stagnant, remains incapable of mobilizing other systems to resonate with human rights issues. Keywords: Human rights, framing, irritability, media, construction.
{"title":"Media Irritability: Exploration of Human Rights Issues in Indonesia During 2009-2019","authors":"Senja Yustitia, Nunung Prajarto, Budi Irawanto","doi":"10.17576/jkmjc-2023-3902-03","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3902-03","url":null,"abstract":"As an observing system, the media creates a construction of reality. In Indonesia, one of the interesting and crucial realities is human rights since it is associated with the state of democracy. This study is aimed at exploring the function of media irritability concerning human rights issues in Indonesia during the 2009-2019 period through a series of frames that emerged on the news. The main research question addressed in the current study refers to how media framing of human rights issues in Indonesia is utilized by the media to illustrate the state of human rights. The human rights issue selected is civil and political rights in the 2009-2019 period reported by two media, namely Koran Tempo and Kompas newspapers. Frame analysis was used as a method with a strategic frame analysis (SFA) approach. All the research results were analyzed using the media irritability concept, which is one of the key ideas of Niklas Luhmann’s System Theory. This research results indicate that, generally speaking, human rights frames in Indonesia did not undergo any changes between 2009 and 2019. Human rights had been framed as a mandate or agenda of the reform. The framing of human rights conditions in Indonesia remained stagnant without any progress. The function of media irritability has yet to be significantly observed. The framing of human rights, which tended to be stagnant, remains incapable of mobilizing other systems to resonate with human rights issues. Keywords: Human rights, framing, irritability, media, construction.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88099925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.17576/jkmjc-2023-3902-07
M. Harun, Fareez Vincent Amos@Mohd Fadly, Nik Narimah Nik Abdullah, Nur Safinas Al Bakry
Religious beliefs play a significant role including brand preference by adapting symbolic associations to motivate better engagement, which reflects the audience's personal behavioral dimension (values and beliefs) in marketing activities. However, religiosity's role in the development of a brand image by religious visual communication design is rarely discussed, even though there are emotional connections in the marketing activities. This study’s objective is to understand how culture, specifically religiosity, could affect the brand image through local ads’ appeal. Five different brands from outdoor advertisements were selected as a case study for this research. A qualitative study was employed to obtain an in-depth appreciation in sociological context. Thus, seven informants of expertise participated using semi-structured interviews as the data collection tool and continued with thematic analysis assisted by Atlas.ti in identifying patterns across the collected datasets. Three main themes were discovered which are; commodification, halalness and trustworthiness. Religiosity is said to be positively affected by religious visual communication design in ads. These emotional strategies in marketing easily gain attention from their values, which are later translated into trustworthiness which is called commodification. Religious cues in ads are easily associated as the products’ brand image even though some are considered as misled. A fine line between marketing and religion needs to be drawn by the marketers or advertisers to avoid exaggeration and becoming a norm in marketing. Keywords: Advertisement, brand image, Islamic ads, religiosity, visual communication.
{"title":"The Effects of Religiosity in Ads Toward Brand Image","authors":"M. Harun, Fareez Vincent Amos@Mohd Fadly, Nik Narimah Nik Abdullah, Nur Safinas Al Bakry","doi":"10.17576/jkmjc-2023-3902-07","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3902-07","url":null,"abstract":"Religious beliefs play a significant role including brand preference by adapting symbolic associations to motivate better engagement, which reflects the audience's personal behavioral dimension (values and beliefs) in marketing activities. However, religiosity's role in the development of a brand image by religious visual communication design is rarely discussed, even though there are emotional connections in the marketing activities. This study’s objective is to understand how culture, specifically religiosity, could affect the brand image through local ads’ appeal. Five different brands from outdoor advertisements were selected as a case study for this research. A qualitative study was employed to obtain an in-depth appreciation in sociological context. Thus, seven informants of expertise participated using semi-structured interviews as the data collection tool and continued with thematic analysis assisted by Atlas.ti in identifying patterns across the collected datasets. Three main themes were discovered which are; commodification, halalness and trustworthiness. Religiosity is said to be positively affected by religious visual communication design in ads. These emotional strategies in marketing easily gain attention from their values, which are later translated into trustworthiness which is called commodification. Religious cues in ads are easily associated as the products’ brand image even though some are considered as misled. A fine line between marketing and religion needs to be drawn by the marketers or advertisers to avoid exaggeration and becoming a norm in marketing. Keywords: Advertisement, brand image, Islamic ads, religiosity, visual communication.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74101809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.17576/jkmjc-2023-3902-16
K. Fung, S. Ting, K. Chuah
The study examined gendered language features based on perceptions of Malaysian millennials in Facebook communication. The data were collected from 60 millennials who were Facebook users living in Malaysia. In the study, the millennials were asked to read 14 comments by other Facebook users and asked to state whether they were written by female or male users and to justify their identification of gender. An analysis framework made based on past findings on gendered language features was used to code the 14 Facebook comments as female or male features. The analysis showed that the accuracy of gender identification was about 50%. Comments identified as written by males were those containing straightforward and short comments, harsh language, male discussion topics, and societal roles. Conversely, comments identified as written by females were those containing advice, expression of emotions, empathy, female discussion topics, and polite language. The findings suggest that some language features are losing a clear gender identification. The gender-neutral features emerge from female users who also use words with profanities and insults, and write in an autonomous or directive manner, and male users who engage in attenuation/experience sharing, and interpersonal orientation/supportiveness. The study indicates that despite the association of Facebook comment features with gender, gender identity lines are getting blurred among millennial Facebook users, making gender identification more difficult. Keywords: Gendered language features, Malaysian millennials, Facebook, Facebook communication, online gender identification.
{"title":"Gendered Language Features Based on Perceptions of Malaysian Millennials in Facebook Communication","authors":"K. Fung, S. Ting, K. Chuah","doi":"10.17576/jkmjc-2023-3902-16","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3902-16","url":null,"abstract":"The study examined gendered language features based on perceptions of Malaysian millennials in Facebook communication. The data were collected from 60 millennials who were Facebook users living in Malaysia. In the study, the millennials were asked to read 14 comments by other Facebook users and asked to state whether they were written by female or male users and to justify their identification of gender. An analysis framework made based on past findings on gendered language features was used to code the 14 Facebook comments as female or male features. The analysis showed that the accuracy of gender identification was about 50%. Comments identified as written by males were those containing straightforward and short comments, harsh language, male discussion topics, and societal roles. Conversely, comments identified as written by females were those containing advice, expression of emotions, empathy, female discussion topics, and polite language. The findings suggest that some language features are losing a clear gender identification. The gender-neutral features emerge from female users who also use words with profanities and insults, and write in an autonomous or directive manner, and male users who engage in attenuation/experience sharing, and interpersonal orientation/supportiveness. The study indicates that despite the association of Facebook comment features with gender, gender identity lines are getting blurred among millennial Facebook users, making gender identification more difficult. Keywords: Gendered language features, Malaysian millennials, Facebook, Facebook communication, online gender identification.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74497263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.17576/jkmjc-2023-3902-19
Nicky Stephani
Being a working mother during the Covid-19 pandemic has not been easy. Various tweets and posts on social media display the multiple roles that mothers have been expected to play. The dynamics of motherhood during the pandemic were incisively portrayed in Komik Bunda, a comic published on one of the leading parenting sites in Indonesia, haibunda.com. This qualitative study explores how working mothers negotiate their identities to adapt, persist, and innovate amidst the ups and downs of the pandemic situation in Indonesia. Critical content analysis is performed on 30 comic strips with the theme of motherhood during a pandemic, and the findings are analysed from the perspective of feminist standpoint theory, identity, and representation. This study indicates that women experience an excessive workload resulting from their multiple identities as mothers, teachers, and workers during the pandemic. Negotiation efforts, such as identity segmentation and conceptualising partners as secondary parents, emerged as ways to manage the tensions between identities. The discussion in this study shows that the tension between identities will continue as long as women are confined by the myths of “good” mothers and “ideal” workers promoted by the ideologies of neoliberalism and capitalism. This study concludes that identity negotiation is not only about the identity mothers choose to hold but also about the authenticity and balance displayed by working mothers during and after the pandemic. Keywords: Working mother, identity, feminist standpoint theory, representation, critical content analysis.
{"title":"Juggling Identities: Komik Bunda’s Representation of “Good” Working Mothers During the Covid-19 Pandemic","authors":"Nicky Stephani","doi":"10.17576/jkmjc-2023-3902-19","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3902-19","url":null,"abstract":"Being a working mother during the Covid-19 pandemic has not been easy. Various tweets and posts on social media display the multiple roles that mothers have been expected to play. The dynamics of motherhood during the pandemic were incisively portrayed in Komik Bunda, a comic published on one of the leading parenting sites in Indonesia, haibunda.com. This qualitative study explores how working mothers negotiate their identities to adapt, persist, and innovate amidst the ups and downs of the pandemic situation in Indonesia. Critical content analysis is performed on 30 comic strips with the theme of motherhood during a pandemic, and the findings are analysed from the perspective of feminist standpoint theory, identity, and representation. This study indicates that women experience an excessive workload resulting from their multiple identities as mothers, teachers, and workers during the pandemic. Negotiation efforts, such as identity segmentation and conceptualising partners as secondary parents, emerged as ways to manage the tensions between identities. The discussion in this study shows that the tension between identities will continue as long as women are confined by the myths of “good” mothers and “ideal” workers promoted by the ideologies of neoliberalism and capitalism. This study concludes that identity negotiation is not only about the identity mothers choose to hold but also about the authenticity and balance displayed by working mothers during and after the pandemic. Keywords: Working mother, identity, feminist standpoint theory, representation, critical content analysis.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90283109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.17576/jkmjc-2023-3902-21
Benny Chandra Monacho, Y. Slamet
The phenomenon of influencer marketing has grown rapidly in recent years. Instagram is considered one of the social media platforms that produce the highest number of influencer marketing, especially to reach Generation Y and Generation Z. Influencers are part of the marketing strategy, which is also used by brands to market their products. Several studies show that the engagement rate affects the desire to buy from followers of official Instagram accounts, and also make followers consider to buy products from the official Instagram account is the number of followers. Therefore, the main study of this research is to compare the effect of the engagement rate of Instagram influencers on increasing the number of followers of official brand accounts so that the resulting recommendations can be used in the next stage of the influencer marketing process. The research will be conducted using quantitative research methods. There are two types of variables, the dependent variable is the result of adding followers to the official account during the research period and the independent variable of this research is the engagement rate value of the influencer. The results show that the engagement rate of influencers has no effect on increasing followers on Instagram's official accounts, but the engagement rate value affects the percentage increase in the number of followers. This shows that the higher the engagement rate, the higher the percentage of additional followers. A significant increase 24.7 % in followers (account number) will occur on official accounts that have previously had more followers when doing influencer marketing. Keywords: Digital marketing, influencer, engagement rate, increased followers, marketing strategy.
{"title":"The Effect of Influencer Engagement Rate in Increasing Followers of Instagram Official Account","authors":"Benny Chandra Monacho, Y. Slamet","doi":"10.17576/jkmjc-2023-3902-21","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3902-21","url":null,"abstract":"The phenomenon of influencer marketing has grown rapidly in recent years. Instagram is considered one of the social media platforms that produce the highest number of influencer marketing, especially to reach Generation Y and Generation Z. Influencers are part of the marketing strategy, which is also used by brands to market their products. Several studies show that the engagement rate affects the desire to buy from followers of official Instagram accounts, and also make followers consider to buy products from the official Instagram account is the number of followers. Therefore, the main study of this research is to compare the effect of the engagement rate of Instagram influencers on increasing the number of followers of official brand accounts so that the resulting recommendations can be used in the next stage of the influencer marketing process. The research will be conducted using quantitative research methods. There are two types of variables, the dependent variable is the result of adding followers to the official account during the research period and the independent variable of this research is the engagement rate value of the influencer. The results show that the engagement rate of influencers has no effect on increasing followers on Instagram's official accounts, but the engagement rate value affects the percentage increase in the number of followers. This shows that the higher the engagement rate, the higher the percentage of additional followers. A significant increase 24.7 % in followers (account number) will occur on official accounts that have previously had more followers when doing influencer marketing. Keywords: Digital marketing, influencer, engagement rate, increased followers, marketing strategy.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86564005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.17576/jkmjc-2023-3902-12
Nur Atnan, Anam Abrar
The previous study and theory showed that social media literacy, trust, and quality of information influence public communication behaviour towards local government social media. Hence, this article analyses the relation among those three elements in the context of urban areas in Indonesia. This research uses a mixed method on sequential explanatory strategy, a collaboration of quantitative and qualitative methods conducted subsequently with dominancy on the quantitative methods. The authors selected 100 persons randomly and proportionally as the research sample. In addition, 12 persons from selected followers, social media specialists, academicians, and civil society. Research shows that social media literacy, trust, and quality information on local government social media are good, yet the issue is in the public communication behaviour towards governments' social media. Furthermore, 41.2% of those three elements simultaneously influence the communication behaviour. The most dominant variable influencing communication behaviour is media social literacy and people's trust, while the quality of information has no significant impact. This research is based on social media data in 2022 in three urban cities in Indonesia, namely Bandung, Semarang and Surabaya. They were chosen based on the categories that the local government uses social media for at least 10 years and has a high number of social media users. Keywords: Social media literacy, trust, quality of information, communication behaviour, local government.
{"title":"Relation of Social Media Literacy, Trust, and Information Quality on Public Communication Behaviour in Urban Local Government Social Media in Indonesia","authors":"Nur Atnan, Anam Abrar","doi":"10.17576/jkmjc-2023-3902-12","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3902-12","url":null,"abstract":"The previous study and theory showed that social media literacy, trust, and quality of information influence public communication behaviour towards local government social media. Hence, this article analyses the relation among those three elements in the context of urban areas in Indonesia. This research uses a mixed method on sequential explanatory strategy, a collaboration of quantitative and qualitative methods conducted subsequently with dominancy on the quantitative methods. The authors selected 100 persons randomly and proportionally as the research sample. In addition, 12 persons from selected followers, social media specialists, academicians, and civil society. Research shows that social media literacy, trust, and quality information on local government social media are good, yet the issue is in the public communication behaviour towards governments' social media. Furthermore, 41.2% of those three elements simultaneously influence the communication behaviour. The most dominant variable influencing communication behaviour is media social literacy and people's trust, while the quality of information has no significant impact. This research is based on social media data in 2022 in three urban cities in Indonesia, namely Bandung, Semarang and Surabaya. They were chosen based on the categories that the local government uses social media for at least 10 years and has a high number of social media users. Keywords: Social media literacy, trust, quality of information, communication behaviour, local government.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85343853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.17576/jkmjc-2023-3902-11
Balqis Aini Mustafa, Abdul Latif Ahmad, Jamaluddin Aziz, Andika Ab. Wahab
Intercultural adaptation is a process of adjustment that involves communication between individuals and the host environment. This process occurs as long as there is "interaction" with the host environment. In Malaysia, the Rohingyas are the largest refugee population as of May 2023. This population migrated forcibly and experienced intercultural adaptation upon their arrival in Malaysia. Malaysia is not a party to the 1951 Refugee Convention or its 1967 Protocol. Moreover, Malaysia does not have a specific legal or administrative framework to regulate the status and rights of refugees in this country. This makes it difficult for them to get job opportunities and access to education. This study aims to delve into the intercultural adaptation experiences of Rohingya refugees in accessing employment and education in Malaysia; and applying Ager and Strang’s (2008) conceptual framework of integration. A total of 15 male Rohingya refugees residing in Klang Valley were interviewed. Data analysis found that the experience of Rohingya refugees in Malaysia in accessing employment and education is indeed challenging. Although they are having difficulties securing a job, they are able to support themselves, their families, and send money to family members abroad. In addition, employment also acts as a platform for them to learn Bahasa Melayu through communication at the workplace. Despite facing challenges in accessing education, they are still hoping their children will receive proper education. This study also found that employment and education are crucial to support intercultural communication especially related to acculturation and integration of Rohingya refugees in Malaysia. Keywords: Rohingya refugees, employment, education, acculturation, integration.
{"title":"Komunikasi Antarabudaya Pelarian Rohingya di Malaysia: Peranan Pekerjaan dan Pendidikan dalam Akulturasi dan Integrasi","authors":"Balqis Aini Mustafa, Abdul Latif Ahmad, Jamaluddin Aziz, Andika Ab. Wahab","doi":"10.17576/jkmjc-2023-3902-11","DOIUrl":"https://doi.org/10.17576/jkmjc-2023-3902-11","url":null,"abstract":"Intercultural adaptation is a process of adjustment that involves communication between individuals and the host environment. This process occurs as long as there is \"interaction\" with the host environment. In Malaysia, the Rohingyas are the largest refugee population as of May 2023. This population migrated forcibly and experienced intercultural adaptation upon their arrival in Malaysia. Malaysia is not a party to the 1951 Refugee Convention or its 1967 Protocol. Moreover, Malaysia does not have a specific legal or administrative framework to regulate the status and rights of refugees in this country. This makes it difficult for them to get job opportunities and access to education. This study aims to delve into the intercultural adaptation experiences of Rohingya refugees in accessing employment and education in Malaysia; and applying Ager and Strang’s (2008) conceptual framework of integration. A total of 15 male Rohingya refugees residing in Klang Valley were interviewed. Data analysis found that the experience of Rohingya refugees in Malaysia in accessing employment and education is indeed challenging. Although they are having difficulties securing a job, they are able to support themselves, their families, and send money to family members abroad. In addition, employment also acts as a platform for them to learn Bahasa Melayu through communication at the workplace. Despite facing challenges in accessing education, they are still hoping their children will receive proper education. This study also found that employment and education are crucial to support intercultural communication especially related to acculturation and integration of Rohingya refugees in Malaysia. Keywords: Rohingya refugees, employment, education, acculturation, integration.","PeriodicalId":45197,"journal":{"name":"Jurnal Komunikasi-Malaysian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90490291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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