Pub Date : 2022-01-01DOI: 10.5771/0949-6181-2022-4-662
L. Leišytė, Sude Pekşen, Lina Tönnes
The aim of this article is to examine the effect of New Public Management (NPM) inspired universityhuman resource management (HRM) practices on gender segregation at universities. Drawing on gender and organisational theories, we conducted a case study of a managerial university in Lithuania drawing on analyses of policy documents, websites and senior academic staff survey data (n=142). We find vertical gender segregation in the management structures of the case study university, with women academics being more likely to experience career progression barriers than men. This study contributes to higher education, gender and management research in three important ways: (1) by providing empirical evidence of the persistence of gender segregation at a university, despite the transformation of university HRM practices, (2) by providing a more nuanced picture regarding gender and tokenism among university management, (3) by pointing out that despite the long tradition of women employment in the post-Soviet Central and Eastern European context, universities are still the bastions of the masculine culture and power, where women academics face a ‘glass ceiling’ to reach management positions. We discuss the practical implications for gender-balanced composition of higher education management at Lithuanian universities.
{"title":"The influence of a university’s HRM practices on women academics’ progression to management positions","authors":"L. Leišytė, Sude Pekşen, Lina Tönnes","doi":"10.5771/0949-6181-2022-4-662","DOIUrl":"https://doi.org/10.5771/0949-6181-2022-4-662","url":null,"abstract":"The aim of this article is to examine the effect of New Public Management (NPM) inspired universityhuman resource management (HRM) practices on gender segregation at universities. Drawing on gender and organisational theories, we conducted a case study of a managerial university in Lithuania drawing on analyses of policy documents, websites and senior academic staff survey data (n=142). We find vertical gender segregation in the management structures of the case study university, with women academics being more likely to experience career progression barriers than men. This study contributes to higher education, gender and management research in three important ways: (1) by providing empirical evidence of the persistence of gender segregation at a university, despite the transformation of university HRM practices, (2) by providing a more nuanced picture regarding gender and tokenism among university management, (3) by pointing out that despite the long tradition of women employment in the post-Soviet Central and Eastern European context, universities are still the bastions of the masculine culture and power, where women academics face a ‘glass ceiling’ to reach management positions. We discuss the practical implications for gender-balanced composition of higher education management at Lithuanian universities.","PeriodicalId":45202,"journal":{"name":"Journal of East European Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78934258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.5771/0949-6181-2022-3-382
Predrag Radojevic, Tomislav Sudarević, Dragana Došenović, A. Bošković
The purpose of this paper is to research how core product standardization/adaptation and firm characteristics may frame organizational design in exporting. The aim is to outline organizational design for optimal export performance and note that wrong organizational design may prevent effectiveness and success, despite how good the chosen strategy is. To achieve the above mentioned, empirical research grounded on positivist paradigm, quantitative approach, and survey techniques with descriptive, predictive and prescriptive analysis was employed, following well-known business principle that organizational structure follows strategy. Obtained findings indicate that organizational design may be framed on three parameters: standardization as an export marketing strategy for core products, firm size, and capital ownership. Those variables and their sub-levels are used for indicating prescriptions for organizational configuration, complexity, formalization, centralization, coordination and control, and suitable approach in international management depending on main export destination.
{"title":"Organizational design in export framed by product strategy and firm characteristics: a descriptive, predictive, and prescriptive analysis","authors":"Predrag Radojevic, Tomislav Sudarević, Dragana Došenović, A. Bošković","doi":"10.5771/0949-6181-2022-3-382","DOIUrl":"https://doi.org/10.5771/0949-6181-2022-3-382","url":null,"abstract":"The purpose of this paper is to research how core product standardization/adaptation and firm characteristics may frame organizational design in exporting. The aim is to outline organizational design for optimal export performance and note that wrong organizational design may prevent effectiveness and success, despite how good the chosen strategy is. To achieve the above mentioned, empirical research grounded on positivist paradigm, quantitative approach, and survey techniques with descriptive, predictive and prescriptive analysis was employed, following well-known business principle that organizational structure follows strategy. Obtained findings indicate that organizational design may be framed on three parameters: standardization as an export marketing strategy for core products, firm size, and capital ownership. Those variables and their sub-levels are used for indicating prescriptions for organizational configuration, complexity, formalization, centralization, coordination and control, and suitable approach in international management depending on main export destination.","PeriodicalId":45202,"journal":{"name":"Journal of East European Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86423328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.5771/0949-6181-2022-3-434
Anna Grosman
This study examines the impact of transparency and disclosure scores on fixed investment within the unique context of the Russian capital market. I find that transparency has a positive and significant impact on fixed investment. However, state-owned enterprises are more sensitive than oligarch-owned enterprises to improved transparency. I find robust evidence that greater transparency of financially constrained firms positively affects investment. Transparency, therefore, is a valid mechanism for reducing financing constraints on investment.
{"title":"Mitigating Financing Constraints on Investment: Ownership and Transparency in Russia","authors":"Anna Grosman","doi":"10.5771/0949-6181-2022-3-434","DOIUrl":"https://doi.org/10.5771/0949-6181-2022-3-434","url":null,"abstract":"This study examines the impact of transparency and disclosure scores on fixed investment within the unique context of the Russian capital market. I find that transparency has a positive and significant impact on fixed investment. However, state-owned enterprises are more sensitive than oligarch-owned enterprises to improved transparency. I find robust evidence that greater transparency of financially constrained firms positively affects investment. Transparency, therefore, is a valid mechanism for reducing financing constraints on investment.","PeriodicalId":45202,"journal":{"name":"Journal of East European Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83663128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.5771/0949-6181-2022-2-348
Vlora Berisha,Iliriana Miftari
This research examines the relationship between the individual characteristics of the CEO/CFO and the usage of management accounting techniques (MATs). The essence of Upper Echelons Theory (UET) states that top management characteristics can influence the prediction of organizational outcomes. Based on this statement, we hypothesize that CFO/CEO education, experience and the participation of accountants in the processes of strategic decision making are important determinants in the use of MATs. The analysis of MATs was done based on the IFAC (1998) study, by dividing all MATs into four stages: Stage I: Cost determination and financial control (5 units); Stage II: Information on managerial planning and control (8 units); Stage III: Reduction of waste in business resources (4 units); and Stage IV: Creation of value through effective resource use (9 units). Our empirical analysis is based on a survey of 154 small, medium, and large-sized Kosovar manufacturing enterprises. A Chi-squared test, regression analysis, t-test, and determination coefficients are used for the evaluation of the models performed, as well as to prove the importance of the factors and testing the hypotheses raised in the study. The results of the study showed that the experience of CFO and CEO expressed in years had a positive relationship with the frequency of MATs usage, with the exception of the MATs for the fourth Stage, meaning that the less experienced the executive and financial director, the more frequent the use of the MATs of the fourth Stage. Executive and financial directors of business, economics, and engineering fields tend to use MATs of the second, third, and fourth Stage, compared with those in other fields. Positive connections for the estimated coefficients showed that the higher the involvement of accountants in strategic decision-making processes, the more frequent the use of managerial accounting techniques of Stages I, II, II and IV.
{"title":"CFO and CEO Characteristics and Managerial Accounting Techniques (MAT’s) Usage: An Upper-Echelons Perspective","authors":"Vlora Berisha,Iliriana Miftari","doi":"10.5771/0949-6181-2022-2-348","DOIUrl":"https://doi.org/10.5771/0949-6181-2022-2-348","url":null,"abstract":"This research examines the relationship between the individual characteristics of the CEO/CFO and the usage of management accounting techniques (MATs). The essence of Upper Echelons Theory (UET) states that top management characteristics can influence the prediction of organizational outcomes. Based on this statement, we hypothesize that CFO/CEO education, experience and the participation of accountants in the processes of strategic decision making are important determinants in the use of MATs. The analysis of MATs was done based on the IFAC (1998) study, by dividing all MATs into four stages: Stage I: Cost determination and financial control (5 units); Stage II: Information on managerial planning and control (8 units); Stage III: Reduction of waste in business resources (4 units); and Stage IV: Creation of value through effective resource use (9 units). Our empirical analysis is based on a survey of 154 small, medium, and large-sized Kosovar manufacturing enterprises. A Chi-squared test, regression analysis, t-test, and determination coefficients are used for the evaluation of the models performed, as well as to prove the importance of the factors and testing the hypotheses raised in the study. The results of the study showed that the experience of CFO and CEO expressed in years had a positive relationship with the frequency of MATs usage, with the exception of the MATs for the fourth Stage, meaning that the less experienced the executive and financial director, the more frequent the use of the MATs of the fourth Stage. Executive and financial directors of business, economics, and engineering fields tend to use MATs of the second, third, and fourth Stage, compared with those in other fields. Positive connections for the estimated coefficients showed that the higher the involvement of accountants in strategic decision-making processes, the more frequent the use of managerial accounting techniques of Stages I, II, II and IV.","PeriodicalId":45202,"journal":{"name":"Journal of East European Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138503215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.5771/0949-6181-2022-4-637
Silvia Tomić, M. Lazarević, L. Grubić-Nešić, D. Lalic, Jelena Kanjuh
In recent years, human errors have been perceived as circumstances contributing to the organizational learning process. On the other hand, as inevitable products of human performance, human errors have been cited as a factor with a high impact on various types of losses for organizations. To reduce the negative consequences of human errors and increase the potential of their positive impact, it is of tremendous importance for organizations to manage them. This study applied the Human Error Root Cause Analysis (HERCA) tool to analyze human errors and their real causes. Based on the literature review, additional parameters were identified and included in data collection to increase the quality of the data collection phase as a crucial step for understanding the circumstances that led to an error. Research for this study was conducted on a sample of 176 human errors in a floor-producing company.
{"title":"Human error management approach in practice: the use of HERCA tool for a systematic analysis of human errors","authors":"Silvia Tomić, M. Lazarević, L. Grubić-Nešić, D. Lalic, Jelena Kanjuh","doi":"10.5771/0949-6181-2022-4-637","DOIUrl":"https://doi.org/10.5771/0949-6181-2022-4-637","url":null,"abstract":"In recent years, human errors have been perceived as circumstances contributing to the organizational learning process. On the other hand, as inevitable products of human performance, human errors have been cited as a factor with a high impact on various types of losses for organizations. To reduce the negative consequences of human errors and increase the potential of their positive impact, it is of tremendous importance for organizations to manage them. This study applied the Human Error Root Cause Analysis (HERCA) tool to analyze human errors and their real causes. Based on the literature review, additional parameters were identified and included in data collection to increase the quality of the data collection phase as a crucial step for understanding the circumstances that led to an error. Research for this study was conducted on a sample of 176 human errors in a floor-producing company.","PeriodicalId":45202,"journal":{"name":"Journal of East European Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72579351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.5771/0949-6181-2022-3-487
N. Iversen, Leif E. Hem, U. Olsson
The objective of this research is to present results from a survey conducted in Croatia, Serbia, and Bosnia-Herzegovina, addressing the negative influence of warfare by USA upon consumer behavior in the region. The results show that perceptions generated from USA’s general country image influence consumers’ intentions to buy American-made products. Furthermore, country “goodwill” and “bad-will” create cognitive and affective ambivalence, which concurrently promote and hamper consumers’ willingness to buy foreign products. Facets of USA’s general country image create mixed emotions, which influence approach and avoidance behavior towards US imports. USA’s country image concurrently impacts product-specific perceptions, ethnocentric tendencies, animosity, and admiration/affinity, influencing the propensity to buy American-made products among consumers in Croatia, Serbia, and Bosnia-Herzegovina.
{"title":"Willingness to buy US products in three Southeast European countries: The effects of cognitive, affective and conative components of country-of-origin image","authors":"N. Iversen, Leif E. Hem, U. Olsson","doi":"10.5771/0949-6181-2022-3-487","DOIUrl":"https://doi.org/10.5771/0949-6181-2022-3-487","url":null,"abstract":"The objective of this research is to present results from a survey conducted in Croatia, Serbia, and Bosnia-Herzegovina, addressing the negative influence of warfare by USA upon consumer behavior in the region. The results show that perceptions generated from USA’s general country image influence consumers’ intentions to buy American-made products. Furthermore, country “goodwill” and “bad-will” create cognitive and affective ambivalence, which concurrently promote and hamper consumers’ willingness to buy foreign products. Facets of USA’s general country image create mixed emotions, which influence approach and avoidance behavior towards US imports. USA’s country image concurrently impacts product-specific perceptions, ethnocentric tendencies, animosity, and admiration/affinity, influencing the propensity to buy American-made products among consumers in Croatia, Serbia, and Bosnia-Herzegovina.","PeriodicalId":45202,"journal":{"name":"Journal of East European Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72476525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.5771/0949-6181-2022-2-179
Ágnes Borgulya, Gábor Balogh, Ákos Jarjabka
This study discusses internal communication within industrial clusters. The basic research question is whether there is a correspondence between the success of a cluster and the communication practices of its management. Our aim was to explore these practices both between the management organization of a cluster and the clustered firms and also among the cluster members themselves. After a thorough literature review of cluster communication, qualitative approach was applied using case studies and 28 interviews in three distinctive clusters in Southwest Hungary. Two of the three clusters consider themselves successful, whilst one cluster sees itself less effective. In the two successful ones, cluster managements are able to manage communication effectively and ensure that communication supports their goals and the implementation of their strategies. In these cases, communication management organization planned and established all dimensions of the communication consciously: channels, content, frequency, way and style of communication, all of which have an impact on trust. The research is linked to corporate communication theories, social identity theory, psychology and management. The paper fills a gap in the research of internal cluster communication. The findings also have useful implications regarding the practice of cluster management and communication.
{"title":"Communication management in industrial clusters: an attempt to capture its contribution to the cluster’s success","authors":"Ágnes Borgulya, Gábor Balogh, Ákos Jarjabka","doi":"10.5771/0949-6181-2022-2-179","DOIUrl":"https://doi.org/10.5771/0949-6181-2022-2-179","url":null,"abstract":"This study discusses internal communication within industrial clusters. The basic research question is whether there is a correspondence between the success of a cluster and the communication practices of its management. Our aim was to explore these practices both between the management organization of a cluster and the clustered firms and also among the cluster members themselves. After a thorough literature review of cluster communication, qualitative approach was applied using case studies and 28 interviews in three distinctive clusters in Southwest Hungary. Two of the three clusters consider themselves successful, whilst one cluster sees itself less effective. In the two successful ones, cluster managements are able to manage communication effectively and ensure that communication supports their goals and the implementation of their strategies. In these cases, communication management organization planned and established all dimensions of the communication consciously: channels, content, frequency, way and style of communication, all of which have an impact on trust. The research is linked to corporate communication theories, social identity theory, psychology and management. The paper fills a gap in the research of internal cluster communication. The findings also have useful implications regarding the practice of cluster management and communication.","PeriodicalId":45202,"journal":{"name":"Journal of East European Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79093438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.5771/0949-6181-2022-3-519
S. Stankov, E. Brtka, Jasmina Poštin, Tatjana Ilić-Kosanović, M. Nikolić
This paper presents the results of research into the influence and predictive effects of organizational culture and leadership (transformational, transactional and ethical leadership) on workplace bullying and mistreatment in organizations in Serbia. The moderating effect of company success on the observed relationships was also examined. The data were obtained through a survey of 536 respondents (employed by organizations in Serbia). Ethical and transformational leadership, as well as organizational culture with pronounced human orientation and in-group collectivism have all been shown to reduce workplace bullying. The strong power of ethical leadership in these processes is particularly emphasized. In contrast, transactional leadership, high power distance, and unrealistic insistence on achieving superior results increase the chances of workplace bullying. In doing so, high performance expectations have a greater effect on work-related bullying, and power distance on person-related bullying. The dimensions related to high performances and rewards have a complex, sometimes contradictory impact on workplace bullying. Organizational culture and leadership have a much stronger impact on workplace bullying in high success companies than in low success companies.
{"title":"The influence of organizational culture and leadership on workplace bullying in organizations in Serbia","authors":"S. Stankov, E. Brtka, Jasmina Poštin, Tatjana Ilić-Kosanović, M. Nikolić","doi":"10.5771/0949-6181-2022-3-519","DOIUrl":"https://doi.org/10.5771/0949-6181-2022-3-519","url":null,"abstract":"This paper presents the results of research into the influence and predictive effects of organizational culture and leadership (transformational, transactional and ethical leadership) on workplace bullying and mistreatment in organizations in Serbia. The moderating effect of company success on the observed relationships was also examined. The data were obtained through a survey of 536 respondents (employed by organizations in Serbia). Ethical and transformational leadership, as well as organizational culture with pronounced human orientation and in-group collectivism have all been shown to reduce workplace bullying. The strong power of ethical leadership in these processes is particularly emphasized. In contrast, transactional leadership, high power distance, and unrealistic insistence on achieving superior results increase the chances of workplace bullying. In doing so, high performance expectations have a greater effect on work-related bullying, and power distance on person-related bullying. The dimensions related to high performances and rewards have a complex, sometimes contradictory impact on workplace bullying. Organizational culture and leadership have a much stronger impact on workplace bullying in high success companies than in low success companies.","PeriodicalId":45202,"journal":{"name":"Journal of East European Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88545638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.5771/0949-6181-2022-1-64
Esra Aydın, Esra Çınar, H. N. Basim
Drawing on self-determination theory, this study focuses on the relationship between job crafting and work alienation and the moderating effect of perceived supervisor support. Based on theoretical discussions, this study examines (1) whether a negative relationship exists between job crafting and work alienation; (2) whether and how perceived supervisor support moderates that relationship. Findings are based on the data collected from a survey of 203 participants working in Turkey. The results indicate job crafting’s negative association with work alienation. Perceived supervisor support is a moderating variable, fostering employee job crafting that, in turn, leads to reduced work alienation.
{"title":"Can job crafting be a remedy for struggling with work alienation? The moderator effect of perceived supervisor support","authors":"Esra Aydın, Esra Çınar, H. N. Basim","doi":"10.5771/0949-6181-2022-1-64","DOIUrl":"https://doi.org/10.5771/0949-6181-2022-1-64","url":null,"abstract":"Drawing on self-determination theory, this study focuses on the relationship between job crafting and work alienation and the moderating effect of perceived supervisor support. Based on theoretical discussions, this study examines (1) whether a negative relationship exists between job crafting and work alienation; (2) whether and how perceived supervisor support moderates that relationship. Findings are based on the data collected from a survey of 203 participants working in Turkey. The results indicate job crafting’s negative association with work alienation. Perceived supervisor support is a moderating variable, fostering employee job crafting that, in turn, leads to reduced work alienation.","PeriodicalId":45202,"journal":{"name":"Journal of East European Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78200221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.5771/0949-6181-2022-4-709
Gabriel M Popescu, C. Gasparotti
Our paper aims to assess the current situation of an industrial company, which is in a difficult situation caused by two factors: the Covid-19 pandemic and the situation created by reducing the production of cars with diesel engines in favour of electric/hybrid, and defining and prioritizing the most efficient strategies for relaunching the company's activity and for reorienting it towards other components instead of those in current production. The company's current situation was determined by identifying the environmental factors (SWOT) and using the TOWS matrix, and the most appropriate strategies were defined. The research is based on a case study using information collected from the company managers and existing annual reports. To quantitatively determine the importance of each factor in the SWOT matrix, classify the defined strategies, and verify the views of the study participants, the AHP (Analytical Hierarchy Process) method has been used. The calculations were performed with Excel software. The results obtained showed that the top three strategies for developing the company are: investment programs in high-performance equipment, increasing the degree of the processes integration, and attracting new strategic suppliers to develop essential projects.
{"title":"SWOT-AHP hybrid method for ranking the relaunching strategies of an industrial company","authors":"Gabriel M Popescu, C. Gasparotti","doi":"10.5771/0949-6181-2022-4-709","DOIUrl":"https://doi.org/10.5771/0949-6181-2022-4-709","url":null,"abstract":"Our paper aims to assess the current situation of an industrial company, which is in a difficult situation caused by two factors: the Covid-19 pandemic and the situation created by reducing the production of cars with diesel engines in favour of electric/hybrid, and defining and prioritizing the most efficient strategies for relaunching the company's activity and for reorienting it towards other components instead of those in current production. The company's current situation was determined by identifying the environmental factors (SWOT) and using the TOWS matrix, and the most appropriate strategies were defined. The research is based on a case study using information collected from the company managers and existing annual reports. To quantitatively determine the importance of each factor in the SWOT matrix, classify the defined strategies, and verify the views of the study participants, the AHP (Analytical Hierarchy Process) method has been used. The calculations were performed with Excel software. The results obtained showed that the top three strategies for developing the company are: investment programs in high-performance equipment, increasing the degree of the processes integration, and attracting new strategic suppliers to develop essential projects.","PeriodicalId":45202,"journal":{"name":"Journal of East European Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84930114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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