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Strategic orientation to educational innovation: A systematic review and conceptual model 教育创新的战略导向:系统回顾与概念模型
IF 1.2 Q3 Social Sciences Pub Date : 2022-11-15 DOI: 10.3926/ic.1686
Rober Restrepo Betancur, Manuela Pardo-del-Val, J. F. Martínez-Pérez
Purpose: To carry out a systematic literature review on strategic orientation to educational innovation (SOEI), considering methodological and conceptual aspects. Design/methodology: Four macro-processes were implemented: identification (study location), description (information extraction), in-depth analysis (grouping and characterization patterns) and dissemination. The studies were identified through Scopus and Web of Science. The search expressions yielded 63 documents; afterwards, quality control was carried out using seven inclusion/exclusion criteria; the final sample consisted of 19 documents subject to review. Findings: With regard to methodological aspects, qualitative studies stand out, with the educational institution as the unit of analysis, and pedagogical documents as the most frequent source of information. Likewise, the description form proves to be the most commonly used data collection instrument. In terms of the conceptual aspects of the SOEI, findings include strategic purposes, mediating mechanisms and the results of said construct. Originality/value: This article portrays the state of the art of the SOEI, proposes a comprehensive definition of said construct and proposes a new conceptual model of the SOI that takes into account its main strategic purposes, mediating mechanisms and results. Therefore, it is a reference for future empirical works that seek to study innovation in educational institutions and explain their results.
目的:从方法论和概念两个方面对教育创新战略取向进行系统的文献综述。设计/方法:实施了四个宏观过程:识别(研究位置)、描述(信息提取)、深入分析(分组和特征模式)和传播。这些研究是通过Scopus和Web of Science进行鉴定的。搜索表达式得到63个文档;随后,采用7项纳入/排除标准进行质量控制;最后的样本包括19份需要审查的文件。研究结果:在方法论方面,定性研究突出,以教育机构为分析单位,教学文件是最常见的信息来源。同样,描述形式被证明是最常用的数据收集工具。就SOEI的概念方面而言,研究结果包括战略目的、中介机制和所述结构的结果。原创性/价值:本文描述了SOEI的现状,提出了上述结构的综合定义,并提出了一个考虑其主要战略目的、中介机制和结果的SOI的新概念模型。因此,本文对未来研究教育机构创新并解释其结果的实证工作具有一定的参考价值。
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引用次数: 0
Study of emotional skills in a sample of students and workers 以学生和工人为样本的情绪技巧研究
IF 1.2 Q3 Social Sciences Pub Date : 2022-11-14 DOI: 10.3926/ic.1626
A. Ros-Morente, Monica Coronel, G. Filella
Purpose: This study seeks to assess the levels of Emotional Intelligence (EQ) and emotional competencies in a sample of workers and college students according to gender. Furthermore, the research upon which this paper is established seeks to analyze the divergence between the sexes from distinct angles of EQ and emotional competencies.  Design/methodology/approach: The study uses a one-way analysis of variance (ANOVA) to determine the differences among the scores of men and women for each of the samples. Self-informed instruments were administered to determine the levels of EQ and emotional competencies in a sample of one hundred and two workers who are residents in Quito, Ecuador, and three hundred and seventy-eight college students from San Francisco de Quito University. The evaluation of the Emotional Intelligence (EQ) type trait was measured through the short version of the Trait Emotional Intelligence Questionnaire (TEIQue-SF) in Spanish, as developed by Pérez (2003).Findings: First, the study performed a detailed analysis of the variables for the worker's sample, which shows that the highest score belongs to the total Measurement of Affective Regulation Styles (MARS) scale. In connection with the different facets of TEIQue, the highest is emotionality (43,245), while the lower score is related to adaptability (11,362). When analyzing workers’ samples, the results show there is no compelling discrepancy between sexes in terms of emotional competencies and EQ. However, with regard to adaptability, there is a display that indicates a tendency towards significance where men show higher scores than women, which suggests that men are more adaptable than women. The students’ samples show that the self-control scale appears to be higher in men than in women, suggesting that men show a model of greater emotional control than women who participated in the study. This finding contrasts with the competencies and skills evaluated with the MARS instrument, which reported women achieving higher scores than men. Originality/value: During the last few years, the study of emotions has been an essential change in the world of research. The influence of emotions in the academic field and later in the workplace has been seen as an essential way to improve well-being and increase motivation and productivity. Even so, there are a significant number of unknowns, such as the influence they have on different sexes.
目的:本研究旨在根据性别评估工人和大学生的情绪智力(EQ)和情绪能力水平。此外,本文所建立的研究试图从不同的角度分析情商和情绪能力的性别差异。设计/方法/方法:该研究使用单向方差分析(ANOVA)来确定每个样本中男性和女性得分的差异。在厄瓜多尔基多居住的102名工人和来自旧金山基多大学的378名大学生的样本中,使用自我知情工具来确定情商和情感能力的水平。情商(EQ)类型特质的评估是通过psamurez(2003)开发的西班牙语简短版特质情商问卷(TEIQue-SF)进行的。研究发现:首先,研究对员工样本的变量进行了详细的分析,结果表明,得分最高的是情感调节风格测量(MARS)量表。在TEIQue的不同方面,最高的是情感(43245分),而较低的是适应性(11362分)。在分析员工样本时,结果显示,在情感能力和情商方面,性别之间没有显著差异。然而,在适应性方面,有一个显示表明,男性的得分高于女性,这表明男性比女性更具适应性。学生的样本显示,男性的自我控制量表似乎高于女性,这表明参与研究的男性比女性表现出更强的情绪控制模式。这一发现与MARS仪器评估的能力和技能形成了对比,MARS仪器报告的女性得分高于男性。原创性/价值:在过去的几年里,情绪研究已经成为研究领域的一个重要变化。情绪在学术领域以及后来在工作场所的影响被视为改善幸福感、增加动力和生产力的重要途径。即便如此,仍有大量的未知因素,比如它们对不同性别的影响。
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引用次数: 0
Oil and its influence on the creation of a sustainable society: A systematic literature review 石油及其对创建可持续社会的影响:系统的文献综述
IF 1.2 Q3 Social Sciences Pub Date : 2022-11-02 DOI: 10.3926/ic.1833
David Roberto Olaya Escobar, Erika Sofía Olaya Escobar
Purpose: The aim of this work is to analyze the petroleum industry from the perspective of sustainability, taking into account its three dimensions: economic, environmental and social. Likewise, the objective is to identify and propose factors of sustainability, in other words, categories or subdivisions that allow us to analyze in greater detail the interactions and the effects of this industry on society, which must be evaluated in each of the three dimensions for the oil sector. Design/methodology: This research was carried out by means of a systematic review of the literature, with a qualitative focus of an analytic/interpretive nature. A four-phase protocol was used for the search, using the guidelines of the PRISMA statement as a reference. This protocol describes the article selection criteria, search strategy, data extraction and procedures and tools used for the analysis. Findings: The review reveals the need to establish a consensus on the sustainability factors that must be evaluated in each of the dimensions within the oil sector, given that the results of the search show that there is no clear definition or correlation with regard to the environmental, social and economic impact in the oil-producing regions. Most of the works identified were designed as case studies and a large majority of the results of the studies are contradictory, even showing adverse effects, while others fail to identify any hazards. Originality/value: of conduct a comprehensive analysis a cross-cutting conceptual framework that is applicable to any region or situation where the problems are being analyzed that derive from oil exploitation.
目的:这项工作的目的是从可持续性的角度分析石油工业,考虑到它的三个维度:经济、环境和社会。同样,目标是确定并提出可持续性因素,换句话说,分类或细分,使我们能够更详细地分析该行业对社会的相互作用和影响,这必须在石油部门的三个维度中进行评估。设计/方法:本研究通过对文献的系统回顾进行,以分析/解释性质的定性为重点。参考PRISMA声明的指导方针,采用四阶段方案进行搜索。该协议描述了文章的选择标准、搜索策略、数据提取以及用于分析的程序和工具。研究结果:鉴于研究结果表明,在产油区的环境、社会和经济影响方面没有明确的定义或相关性,审查表明需要就必须在石油部门的每个维度中评估的可持续性因素建立共识。所确定的大多数工作都是作为案例研究设计的,而且绝大多数研究的结果是相互矛盾的,甚至显示出不利影响,而另一些则未能确定任何危害。原创性/价值:进行全面分析,一个跨领域的概念框架,适用于正在分析石油开采引起的问题的任何区域或情况。
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引用次数: 0
An experimental research on emotional stimuli of consumers: The case of H&M flagship store on the millennial customer experience in Barcelona 消费者情绪刺激的实验研究:以巴塞罗那H&M旗舰店对千禧一代顾客体验的研究为例
IF 1.2 Q3 Social Sciences Pub Date : 2022-10-24 DOI: 10.3926/ic.2028
Elisa Regadera González, R. Selvam, I. García Medina, Zahaira Fabiola González Romo
Purpose: The main objective of this exploratory research study was to demonstrate the extent to which customers' approach-avoidance responses to fast fashion flagship stores can be predicted from their emotional states framed according to the PAD (Pleasure, Arousal, and Dominance) model and information rates.Design/methodology/approach: Data was collected through a survey questionnaire from 72 randomly selected millennials visiting H&M flagship store, just after their visit (55% women and 45% men). Data was analysed using exploratory factor analysis to classify the measures and later through regression analysis explaining the predictor variables.Findings: In accordance with the theory and past research on PAD measures, results show PAD as a highly predictable variable over most of the approach-avoidance behaviour in a flagship store environment. Pleasure variable shows highly significant relationship with affect, approach-avoidance (average of all measures of approach-avoidance), and time spent in the store and to an extent significantly relates to purchase intentions. This signifies that in a highly pleasant environment, an individual’s affectionate behaviour, to remain exploring in the store for a longer time, and on an average the approach behaviour to the flagship store will be highly positive. Originality/value: This study is a unique exploration, as very little is known in the literature, on flagship store influences over consumer experiences. Findings suggest interesting advancement in the field of in person shopping effects and encourages future research in flagship store economic investments and marketing impacts, which may extend consumer behavioural scopes as well. This exploratory research may have implications of interest for business strategic decision, brand management, and for marketing as well. As brands seek to recover consumers in their physical stores, offering them a safer and more complete shopping experience, flagship stores can play a key role in encouraging online customers’ visiting stores in-person, which may ultimately increase sales.
目的:本探索性研究的主要目的是证明顾客对快时尚旗舰店的避近反应在多大程度上可以根据PAD(愉悦、觉醒和支配)模型和信息率从他们的情绪状态中预测出来。设计/方法/方法:通过调查问卷收集数据,随机选择72名千禧一代,在他们参观完H&M旗舰店后,(55%的女性和45%的男性)。数据分析采用探索性因子分析对测量进行分类,然后通过回归分析解释预测变量。研究结果:根据理论和过去对PAD措施的研究,结果表明PAD在旗舰店环境中的大多数避近行为中是一个高度可预测的变量。快乐变量与情感、方法回避(所有方法回避的平均值)、在商店停留的时间高度相关,并在一定程度上与购买意图显著相关。这表明,在一个非常愉快的环境中,个人的亲昵行为,在商店中停留更长时间,平均而言,接近旗舰店的行为将是非常积极的。原创性/价值:这项研究是一次独特的探索,因为在文献中很少有人知道旗舰店对消费者体验的影响。研究结果表明,在亲自购物效应领域取得了有趣的进展,并鼓励未来对旗舰店经济投资和营销影响的研究,这也可能扩大消费者行为的范围。这一探索性研究可能会对商业战略决策、品牌管理和市场营销产生影响。当品牌寻求在实体店中挽回消费者,为他们提供更安全、更完整的购物体验时,旗舰店可以发挥关键作用,鼓励网上顾客亲自去商店,最终可能会增加销售额。
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引用次数: 0
Sistematic review on R&D&I aid in Spain 西班牙研发与创新援助的系统回顾
IF 1.2 Q3 Social Sciences Pub Date : 2022-10-14 DOI: 10.3926/ic.1339
Maria J. Vilaplana Aparicio, Marta Martín Llaguno
Purpose: To analyse the scientific production around public R&D&I funds in Spain, in a context in which policies to promote innovation and development are considered essential for the progress of developed countries and receive significant amounts of the public budget. Design/methodology: Systematic review of all the scientific contributions collected in the Web of Science Core Collection, Scopus and Proquest until March 2021, in which mention is made of R&D&I grants in Spain. Findings: Scientific production indicates the positive impact of R&D&I aid on employment, private investment and cooperation. The list of topics which academic research deals with in this sense is, however, limited. Thus, aspects are identified in which there is still not enough scientific evidence, such as the effect of aid on the production of patents and utility models or the dissemination of the supported projects. Research limitations/implications: The analysed data is limited to the Web of Science Core Collection, Scopus and Proquest. Gray literature is not analysed. Originality/value: It is a study that can be useful to define future support policies for R&D&I aimed at companies.
目的:在促进创新和发展的政策被认为对发达国家的进步至关重要并获得大量公共预算的背景下,分析西班牙公共研发和创新基金的科学生产。设计/方法:对Web of Science Core Collection、Scopus和Proquest中收集的所有科学贡献进行系统审查,直到2021年3月,其中提到了西班牙的R&D&I资助。研究发现:科研产出表明研发与创新援助对就业、民间投资和合作有正向影响。然而,从这个意义上讲,学术研究涉及的主题是有限的。因此,确定了仍然没有足够科学证据的方面,例如援助对专利和实用新型生产的影响或所支助项目的传播。研究限制/启示:分析的数据仅限于Web of Science Core Collection、Scopus和Proquest。灰色文献没有被分析。原创性/价值:这是一项研究,可以帮助确定未来针对公司的研发与创新支持政策。
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引用次数: 1
Financial inclusion of remittance recipients and non-recipients in Mexico 墨西哥汇款收款人和非收款人的金融包容性
IF 1.2 Q3 Social Sciences Pub Date : 2022-10-14 DOI: 10.3926/ic.2056
A. Pardo-Montaño, C. Dávila-Cervantes
Purpose: Financial inclusion of remittance recipients has been seldom analyzed in Mexico. Studies about remittance reception have focused on the factors that explain their reception, their primary uses or whether they generate development in the receiving communities. We analyze the characteristics of remittance receiving and non-receiving households associated with their financial inclusion and the institutional actions aimed at fulfilling this task.Design/methodology/approach: We carried out a quantitative study using the National Financial Inclusion Survey of 2015. We calculated a principal component analysis to generate a financial inclusion index, a latent class analysis and a linear regression model to estimate the effect of remittance reception and the socio-demographic characteristics on financial inclusionFindings: We found that a low percentage of people have a high financial inclusion in Mexico. By focusing on the main characteristics of remittance recipients and non-recipients associated with financial inclusion, we found that the main variables that explain this inclusion are: age ¾the older the age, the more inclusion¾, being a head of household, schooling level ¾the more schooling, the more inclusion¾, living in urban areas, having a job, and receiving remittances.Originality/value: We highlight the importance of considering the economic benefits that financial inclusion generates, as well as the implications that indebtedness can bring to households.
目的:墨西哥很少对汇款收款人的普惠金融进行分析。关于汇款接收的研究侧重于解释汇款接收的因素、汇款的主要用途或汇款是否在接收社区产生发展。我们分析了汇款收款人和非汇款收款人与普惠金融相关的特征,以及为完成这一任务而采取的制度性行动。设计/方法/方法:我们使用2015年全国金融包容性调查进行了定量研究。我们计算了主成分分析来生成普惠金融指数、潜在类别分析和线性回归模型,以估计汇款接收和社会人口特征对普惠金融的影响。研究发现:在墨西哥,拥有高普惠金融的人口比例很低。通过关注与金融普惠相关的汇款收款人和非汇款收款人的主要特征,我们发现解释这种包容性的主要变量是:年龄(年龄越大)、包容性(越强)、作为一家之主、受教育程度(受教育程度越高)、包容性(越强)、居住在城市地区、有工作和接收汇款。原创性/价值:我们强调考虑普惠金融产生的经济效益的重要性,以及债务可能给家庭带来的影响。
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引用次数: 0
Dynamic capabilities in the tourist companies of the Colombian Caribbean coast: Case of Cartagena de Indias 哥伦比亚加勒比海岸旅游公司的动态能力:以卡塔赫纳德印第亚斯为例
IF 1.2 Q3 Social Sciences Pub Date : 2022-10-14 DOI: 10.3926/ic.1793
Indira Meñaca - Guerrero, José María Mendoza Guerra, Milena Isabel Zabaleta de Armas, Viviana Cervantes Atia
Purpose: This article aims to characterize factors of dynamic capabilities and analyze the relationship between them. The case study is particularized for the tourism sector. Design/methodology: This study has a quantitative approach. Data collection was carried out through a questionnaire applied to a sample of 136 tourism companies on the Colombian Caribbean Coast, specifically in Cartagena de Indias. For the explanation and interpretation of the information collected, multivariate factorial analysis and the Chi-square association test were used. Findings: This research reveals the association and identification of the dynamic capabilities of innovation, adaptation and absorption with the positive behavior of companies in the tourism sector of the Colombian Caribbean (Cartagena de Indias), thus becoming sources for the optimization of strategic actions that make it possible to take advantage of opportunities and mitigate threats from the dynamic environment. In addition, if these capabilities are combined with each other, they become platforms for the development of new competitive advantages, giving rise to a new dynamic capability: the systemic one. Research limitations/implications: The study only covers companies in a specific sector and geographic location. Future studies should extend the analysis too their industries and territories. Practical implications: From a management perspective, it is suggested that those responsible for making decisions in tourism companies articulately implement dynamic capabilities for the development of competitive advantages and the use of their resources. Originality/value: One the main of the research is the identification of the systemic academic literature the dynamic capabilities.
目的:对动态能力的影响因素进行表征,并分析其之间的关系。这个案例研究是专门针对旅游业的。设计/方法:本研究采用定量方法。数据收集是通过对哥伦比亚加勒比海岸,特别是在卡塔赫纳德印第亚斯的136家旅游公司的抽样调查问卷进行的。为了解释和解释收集到的信息,我们使用了多变量析因分析和卡方关联检验。研究结果:本研究揭示了哥伦比亚加勒比地区(卡塔赫纳德印第安斯)旅游部门公司的积极行为与创新、适应和吸收的动态能力之间的联系和识别,从而成为优化战略行动的来源,使其有可能利用机会并减轻动态环境的威胁。此外,如果这些能力相互结合,它们就会成为发展新的竞争优势的平台,从而产生一种新的动态能力:系统能力。研究局限性/启示:本研究仅涵盖特定行业和地理位置的公司。今后的研究应扩大对其行业和地域的分析。实践启示:从管理学的角度,建议旅游公司的决策者明确地实施动态能力,以发展竞争优势和利用其资源。原创性/价值:研究的主要内容之一是系统学术文献动态能力的识别。
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引用次数: 1
Biotechnology firms, signals, and venture capital investment 生物技术公司、信号和风险投资
IF 1.2 Q3 Social Sciences Pub Date : 2022-10-14 DOI: 10.3926/ic.1978
Ernest Solé Udina, Susana Domingo-Perez, Oriol Amat
Purpose: Biotechnology has gained such prominence that approximately 50% of the new drugs developed in the world are of biotechnological origin. Some of the Covid-19 vaccines are a good example of this. The biotechnology R&D projects are characterized by high costs, prolonged development times, and a high degree of uncertainty and failure. Few types of financial agents undertake such a risky investment: venture capital firms invest in high-tech, high-risk companies. In this paper, we analyze the signals that influence venture capital investment decisions.Design/methodology/approach: Hypotheses about the effectiveness of these signals are validated by means of a probit regression with panel data on a sample of 210 biotechnology companies established in Spain over a ten-year period.Findings: Positive and negative signalling effect has been found for some of the phenomena analysed, which validate the proposed model.Research limitations/implications: A convenience sample has been used for methodological reasons, and some phenomena that could have some effect on the venture capital investment decisions have not been possible to observe, due to the lack of available data.Practical implications: It can be crucial for biotechnology firms that their managers know which characteristics make these firms attractive to venture capital firms. Additionally, it is important to know those signals that, instead of favouring this investment, deter it.Originality/value: The focus on the first venture capital investment -instead of the most usual focus on the amount invested- as an event that mitigates the information asymmetry level, the use of a probit regression with panel data, and such a quantitative analysis on the Spanish biotech industry, never done before, highlight the originality of this work. 
目的:生物技术已获得如此突出,世界上开发的新药中约有50%是生物技术来源。一些Covid-19疫苗就是一个很好的例子。生物技术研发项目具有成本高、开发时间长、不确定性和失败率高等特点。很少有金融机构承担这样的高风险投资:风险投资公司投资于高科技、高风险的公司。本文分析了影响风险投资决策的信号。设计/方法/方法:通过对西班牙210家生物技术公司样本的面板数据进行probit回归,对这些信号有效性的假设进行了验证。研究结果:在分析的一些现象中发现了积极和消极的信号效应,这验证了所提出的模型。研究限制/影响:由于方法上的原因,使用了一个方便的样本,由于缺乏可用的数据,一些可能对风险资本投资决策有一定影响的现象无法观察到。实际意义:对于生物技术公司来说,他们的经理知道哪些特征使这些公司对风险投资公司有吸引力是至关重要的。此外,重要的是要知道那些信号,而不是支持这种投资,阻止它。原创性/价值:对第一次风险资本投资的关注——而不是最常见的对投资金额的关注——作为减轻信息不对称水平的事件,对面板数据的probit回归的使用,以及对西班牙生物技术产业的这种定量分析,以前从未做过,突出了这项工作的原创性。
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引用次数: 0
Research trends of the knowledge-based economy: A bibliometric study 知识经济研究趋势:文献计量学研究
IF 1.2 Q3 Social Sciences Pub Date : 2022-07-29 DOI: 10.3926/ic.2048
Maria Camila Bermeo Giraldo, Orfa Nidia Patiño Toro, Alejandro Valencia Arias, Martha Luz Benjumea Arias, Lemy Bran Piedrahita
Purpose: In recent years, the Knowledge-Based Economy (KBE) has been an emergent field related to Information and Communication Technologies (ICTs). In current business models, organizations need to be part of the digital transformation and create value for customers, which has caused an increase in the number of scientific publications on the KBE. This study aims to analyze the research trends of the scientific literature on the KBE published between 1986 and 2021. Design/methodology: A bibliometric analysis was conducted using the Scopus database. The results were analyzed based on quantity, impact, and structure indicators and topics. In addition, this paper proposes a research agenda for future studies in this field. Findings: The study of the KBE has attracted the interest of the scientific community, especially in 2006, 2010, and 2011. This literature review shows that developed countries (e.g., Poland, Romania, the United Kingdom, the United States, and Germany) have researched this field the most. Terms such as knowledge-based systems, knowledge management, and information management have become more common in the literature and are setting trends. These terms refer to essential components for the advancement of the KBE as an approach that can dynamize the economic development of organizations and countries. Originality/value: This study contributes to the literature because it analyzes the theoretical evolution of the KBE field. In addition, it proposes an agenda for future studies to advance the research fields related to the Triple Helix model of innovation in developing countries
目的:近年来,知识经济(KBE)是与信息通信技术(ict)相关的一个新兴领域。在当前的商业模式中,组织需要成为数字化转型的一部分,并为客户创造价值,这导致了KBE上科学出版物数量的增加。本研究旨在分析1986 - 2021年间发表的关于KBE的科学文献的研究趋势。设计/方法:使用Scopus数据库进行文献计量学分析。结果根据数量、影响和结构指标和主题进行分析。此外,本文还对该领域未来的研究提出了展望。研究结果:KBE的研究引起了科学界的兴趣,特别是在2006年、2010年和2011年。这篇文献综述表明,发达国家(如波兰、罗马尼亚、英国、美国和德国)对这一领域的研究最多。诸如基于知识的系统、知识管理和信息管理等术语在文献中变得越来越常见,并正在引领趋势。这些术语指的是作为一种能够使组织和国家的经济发展充满活力的方法而推进知识经济的基本组成部分。原创性/价值:本研究对文献的贡献在于它分析了知识产权领域的理论演进。此外,它还提出了未来研究的议程,以推进与发展中国家创新的三螺旋模型相关的研究领域
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引用次数: 2
Analysis and categorization of studies of digital marketing in small and medium enterprises 中小企业数字营销研究的分析与分类
IF 1.2 Q3 Social Sciences Pub Date : 2022-07-22 DOI: 10.3926/ic.1809
L. Cadavid, Alejandro Valencia-Arias
Purpose: To analyze and categorize the scientific production in the field of digital marketing in small and medium enterprises.Design/methodology/approach: We retrieved the bibliographic information of 294 publications in this field indexed in Scopus and employed technology-mining techniques and cluster analysis of keywords to gain insight into the most relevant trends in this research area. We conducted a keyword cleaning process to remove ambiguity, synonyms, and obvious results and employed our own Python scripts and the Bibliometrix package in the R programming language for the calculations.Findings: Our results paint a broad picture of this research area, highlighting its most important journals, countries, researchers, and keywords, as well as their interactions. We also identified and explained five thematic clusters: electronic commerce, social media, specific social media, internationalization, and brand. We found that social media, big data, search engine optimization, advertisement, internationalization, websites, and Facebook are hot research topics in this field. Originality/value: This study offers updated information on the trends of the scientific production in said research field, covering a time window that goes up to the year 2021. This is beyond any traditional bibliometric analysis, and it reveals the structure of the knowledge in the field. This paper can be used as a reference point to define a future research agenda in this area.
目的:对中小企业数字营销领域的科学生产进行分析和分类。设计/方法/方法:我们检索了Scopus检索的294篇该领域出版物的文献信息,并采用技术挖掘技术和关键词聚类分析来深入了解该研究领域最相关的趋势。我们执行了一个关键字清理过程,以消除歧义、同义词和明显的结果,并使用我们自己的Python脚本和R编程语言中的Bibliometrix包进行计算。研究结果:我们的研究结果描绘了这一研究领域的广阔图景,突出了最重要的期刊、国家、研究人员和关键词,以及它们之间的相互作用。我们还确定并解释了五个主题集群:电子商务、社交媒体、特定社交媒体、国际化和品牌。我们发现,社交媒体、大数据、搜索引擎优化、广告、国际化、网站和Facebook是这一领域的热门研究课题。原创性/价值:本研究提供了上述研究领域科学生产趋势的最新信息,涵盖了截至2021年的时间窗口。这超越了任何传统的文献计量学分析,它揭示了该领域的知识结构。本文可以作为一个参考点,以确定未来的研究议程在这一领域。
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引用次数: 1
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Intangible Capital
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