Journal of Research in Marketing and Entrepreneurship最新文献

{"title":"Marketing/entrepreneurship interface research priorities (2023–2026)","authors":"Nasser Alqahtani, Can Uslay","doi":"10.1108/jrme-11-2021-0151","DOIUrl":"https://doi.org/10.1108/jrme-11-2021-0151","url":null,"abstract":"\u0000Purpose\u0000To update the research priorities, this study aims to propose a roadmap to researchers who are interested in the marketing/entrepreneurship interface (MEI) and stimulate research by providing an agenda through a synthesis of the collective wisdom of the scholars in the field.\u0000\u0000\u0000Design/methodology/approach\u0000A-multi-stage data collection using questionnaires and interviews is used in this study. Multiple rounds of interviews spanning three Global Research Conferences on Marketing and Entrepreneurship (GRCME), followed by a survey seeking input from the attendees of these events and the members of the Entrepreneurial Marketing SIG of the American Marketing Association, were used in developing the proposed research priorities.\u0000\u0000\u0000Findings\u0000A comprehensive list of research priorities was developed categorizing them in terms of importance and level of interest. The list is a product of the collective wisdom of the field, distilled from several rounds of interviews and from a thorough analysis of the participants’ input to a comprehensive survey.\u0000\u0000\u0000Originality/value\u0000The current research provides scholars with MEI research priorities for 2023–2026.\u0000","PeriodicalId":45322,"journal":{"name":"Journal of Research in Marketing and Entrepreneurship","volume":" ","pages":""},"PeriodicalIF":1.9,"publicationDate":"2022-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49415588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Using digital communications to manage the farmers’ market brand image","authors":"Benjamin Garner","doi":"10.1108/jrme-05-2020-0051","DOIUrl":"https://doi.org/10.1108/jrme-05-2020-0051","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to explore the way one farmers’ market organization used an e-newsletter to establish and maintain their brand image as a socially responsible local food outlet. This research analyzed managerial communication efforts to promote farmers’ market products through email marketing. This analysis also revealed the positive and negative brand images that the e-newsletter communicates and how those align or fail to align with public opinion about of farmers’ markets.\u0000\u0000\u0000Design/methodology/approach\u0000The author spent 2.5 years participating in the farmers’ market organization that comprises the focus of this study, and this included conducting multiple studies using interview, survey and ethnographic methods. The data set for the present study includes two years’ worth of marketing messages from the e-newsletter campaign, which included 31 e-newsletters. Thematic analysis (Terry et al., 2017) was used to discover the dominant messages and values present. Analysis extended to textual messages, images, timing, design and overall newsletter content.\u0000\u0000\u0000Findings\u0000The results show that the digital communications at the Lawrence Farmers’ Market (LFM) promoted messages of getting to know your local farmer, eating fresh and healthy food and supporting local products. Additionally, the market frequently attempted to make the market accessible by communicating operating days and times. Finally, the newsletter message analysis also revealed that the LFM brand could be characterized as lacking consistency, having poor organization, and using poor design principles.\u0000\u0000\u0000Originality/value\u0000This research extends the knowledge of how farmers’ market organizations engage in brand image management. While there are scores of studies on consumer preferences, we have very few that analyze the ways farmers' market organizations spread key brand ideas to consumers. Additionally, this research offers other implications for nonprofits, looking to improve their brand image with limited resources.\u0000","PeriodicalId":45322,"journal":{"name":"Journal of Research in Marketing and Entrepreneurship","volume":" ","pages":""},"PeriodicalIF":1.9,"publicationDate":"2022-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43016175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Creative entrepreneurship, urban transformation and the (Baltic) triangle model","authors":"Nicholas Wise, Özge Gökbulut Özdemir, I. Fillis","doi":"10.1108/jrme-02-2021-0017","DOIUrl":"https://doi.org/10.1108/jrme-02-2021-0017","url":null,"abstract":"\u0000Purpose\u0000While the theoretical interaction of the creative and cultural industries and entrepreneurship in business is gaining attention in the literature, such entrepreneurial practices are extending their role and position in the economy and in urban areas undergoing transformation. The purpose of this paper is to contribute to that literature by generating a model that links creative entrepreneurship with urban transformation as places see and expect continuous change and development.\u0000\u0000\u0000Design/methodology/approach\u0000The authors adopt a conceptual approach, embedded in a triple helix model, of creative entrepreneurship and urban transformation of the Baltic Triangle area of Liverpool, England. The authors inform this through a case study analysis, including qualitative interview data relating to the Baltic Creative.\u0000\u0000\u0000Findings\u0000The authors demonstrate the need for interdisciplinary research to assess value creation, value delivery and innovation as contributors to urban transformation based on creative entrepreneurship, while at the same time resulting in creative placemaking.\u0000\u0000\u0000Research limitations/implications\u0000This is a conceptual paper that will be used to frame future empirical research on generating additional insight by interviewing key actors to heighten understanding of innovation, value creation and value delivery process of placemaking, creative change and urban transformation.\u0000\u0000\u0000Practical implications\u0000This work can help inform creative policymaking, planning and development to achieve both social and economic impacts for a place and the wider region.\u0000\u0000\u0000Originality/value\u0000The authors both contextualize and show the transferability of the model, using the example of Liverpool’s Baltic Creative in Liverpool’s Baltic Triangle area of the city, highlighting the impact of creative change.\u0000","PeriodicalId":45322,"journal":{"name":"Journal of Research in Marketing and Entrepreneurship","volume":" ","pages":""},"PeriodicalIF":1.9,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48012298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The role of cognitive and demographic profile of future managers on product elimination decisions","authors":"Hooman Estelami, Mohammad G. Nejad","doi":"10.1108/jrme-09-2021-0119","DOIUrl":"https://doi.org/10.1108/jrme-09-2021-0119","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The purpose of this research is to determine how managers’ decisions to discontinue products may be affected by their cognitive and demographic characteristics. Research in product management and entrepreneurship has primarily focused on the introduction of innovations and the marketing of emerging and existing products in the marketplace. Considerably less research has focused on product elimination and how marketing managers decide to remove poorly performing products from a given product portfolio. Nevertheless, product elimination decisions are critical to maintaining business health and protecting firm profits, and are a commonly encountered decision for entrepreneurs and managers of existing products. This study empirically explores the role of factors that may affect a manager's decisiveness in eliminating poorly performing products from a product portfolio.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Using a simulated business environment, this study empirically explores the role of factors that may affect a manager’s decisiveness in eliminating poorly performing products from a product portfolio. Product portfolio decisions are presented to a sample of emerging managers using a computer simulation, and the impact of manager characteristics, namely, cognitive style, gender, academic profile and entrepreneurial intentions on product elimination decisiveness is examined using regression analysis.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The findings indicate dominant effects for cognitive style and academic profile in driving the decisiveness of product elimination decisions.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>The findings highlight the importance of the academic profile and cognitive style of those entrusted with managing product portfolios, especially as is related to product elimination decisions.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The findings imply a need for determining the optimal fit of candidates for product portfolio management roles, based on factors such as cognitive style, academic performance and academic area of specialization.</p><!--/ Abstract__block -->\u0000<h3>Social implications</h3>\u0000<p>Given the role of entrepreneurial enterprises in enabling social equity, this research highlights the need for entrepreneurial education focusing not only on product introduction but also product omission.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This research expands prior research findings on innovation, promotion and elimination of products by asking what happens at the end of a product’s life when the prospects for a product are no longer strong. The research shows that some managers are less decisive and therefore may be challenged when handling product portfolios with sub-performing products. The findings indicate cognitive and academic influences on product elimination indecisiveness and open new ","PeriodicalId":45322,"journal":{"name":"Journal of Research in Marketing and Entrepreneurship","volume":"36 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2022-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138514706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A typology of internationalisation patterns for SMEs in developing countries","authors":"H. Aghazadeh, Farzad Zandi","doi":"10.1108/jrme-02-2021-0019","DOIUrl":"https://doi.org/10.1108/jrme-02-2021-0019","url":null,"abstract":"\u0000Purpose\u0000The purpose of the paper is twofold. Firstly, it provides an inclusive categorical framework of internationalisation patterns for small- and medium-sized enterprises, and secondly, it presents unique evidence from a developing country and corroborates the proposed framework.\u0000\u0000\u0000Design/methodology/approach\u0000A cross-sectional convergent mixed-method design was applied to this research. A phenomenological design was used to develop the typology framework, and subsequently, practical evidence was collected through a cross-sectional survey using a self-reporting questionnaire. A two-step hierarchical clustering analysis was performed to test the framework’s robustness, and a set of characteristics was compared between the patterns via a one-way analysis of variance, F-test.\u0000\u0000\u0000Findings\u0000The robustness of the constructed categorical framework of 32 internationalisation patterns is substantiated, suggesting that this framework produces veracious discrimination between all patterns of internationalisation. Evidence revealed that the majority of firms showed regional and incremental internationalising behaviour. No true born globals were observed; however, several other early or fast patterns such as “born-international”, “global new venture” and “born-again regional” emerged.\u0000\u0000\u0000Originality/value\u0000This paper presents a categorical framework and provides evidence of the behaviour of internationalising SMEs from a Middle Eastern developing economy. The categorical framework constructed in this paper uses predefined thresholds, and it is of value because it is inclusive, rigid and incisive. This paper also provides essential insights into the sub-patterns of internationalisation, specifically the born-again and regional phenomenon of internationalisation.\u0000","PeriodicalId":45322,"journal":{"name":"Journal of Research in Marketing and Entrepreneurship","volume":" ","pages":""},"PeriodicalIF":1.9,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45505174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Entrepreneurial orientation and innovation performance of social enterprises in an emerging economy","authors":"S. Oduro","doi":"10.1108/jrme-02-2021-0023","DOIUrl":"https://doi.org/10.1108/jrme-02-2021-0023","url":null,"abstract":"\u0000Purpose\u0000Drawing on the resource-based view of the firm, the study aims to develop a holistic conceptual model to examine the nexus between entrepreneurial orientation (EO) and innovation performance (INPF) of social enterprises in an emerging economy, Ghana.\u0000\u0000\u0000Design/methodology/approach\u0000A quantitative research approach was used to collect and analyse 206 usable survey questionnaires through structural equation modelling-partial least square.\u0000\u0000\u0000Findings\u0000Results demonstrate that all the dimensions of EO – innovativeness, proactiveness, autonomy, risk-taking and competitive aggressiveness significantly influence the INPF of social enterprises. However, a paired t-test analysis shows that risk-taking has the largest effect size, followed by innovativeness, proactiveness, autonomy and competitive aggressiveness, in that order. The results highlight that social enterprises must exploit EO as a strategic asset in their corporate strategies and initiatives to realize competitive advantage and enhance INPF.\u0000\u0000\u0000Originality/value\u0000This study makes an incremental contribution to the extant literature by examining the impact of EO on INPF of social enterprises; it thus extends the EO framework from the conservative entrepreneurship context to the social entrepreneurship context, thereby advancing our understanding of the development and application of the EO framework in the social entrepreneurship context in emerging economies. The study concludes with the theoretical and managerial implications of the findings.\u0000","PeriodicalId":45322,"journal":{"name":"Journal of Research in Marketing and Entrepreneurship","volume":" ","pages":""},"PeriodicalIF":1.9,"publicationDate":"2022-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42994745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of industry competitive intensity on brand performance: mediating role of market orientation and organizational learning","authors":"M. Talari, Mina Khoshroo","doi":"10.1108/jrme-06-2020-0076","DOIUrl":"https://doi.org/10.1108/jrme-06-2020-0076","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to investigate the effect of industry competitive intensity (ICI) on brand performance with the mediating role of market orientation and organizational learning using theoretical and experimental materials in fast-moving consumer goods (FMCGs) firms.\u0000\u0000\u0000Design/methodology/approach\u0000To test the research hypotheses, a model was designed and tested on 124 chief executive officers from 30 FMCG firms active in both food and chemical industries using structural equation modeling and partial least squares methodology.\u0000\u0000\u0000Findings\u0000The research findings showed that ICI has significant effect on market orientation and organizational learning. It also has significant effect on the firm’s brand performance through developing the market orientation capability as a mediating variable, but the development of organizational learning capability (as a mediating variable) is not effective in the relationship between ICI and brand performance.\u0000\u0000\u0000Originality/value\u0000Since the early 1990s, addressing intraorganizational capabilities and resources has been a major topic of strategic and marketing research. In this regard, many theoretical and experimental contents have been presented so far. However, little research has simultaneously addressed the industrial environment and the development of competitive capabilities. A manager’s understanding of the competition rate of an industry has the potential to influence the development of organizational capabilities through strategic responsiveness to his/her perception of the environment. This study attempts to show that managers and firms that consider their industrial environment to be volatile must develop their learning capabilities and market orientation, leading to superior brand performance.\u0000","PeriodicalId":45322,"journal":{"name":"Journal of Research in Marketing and Entrepreneurship","volume":" ","pages":""},"PeriodicalIF":1.9,"publicationDate":"2022-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47717901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Value co-creation and performance within Brazilian innovation environments","authors":"Gustavo Piardi Piardi dos Santos, Serje Schmidt, Manuela Albornoz Gonçalves, Maria Cristina Bohnenberger","doi":"10.1108/jrme-04-2021-0047","DOIUrl":"https://doi.org/10.1108/jrme-04-2021-0047","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to analyse value co-creation in innovative firms within innovation environments (IEs) in the south region of Brazil from a processual and dynamic perspective, including its antecedents, initiatives and its outcomes in the multiple facets of the firms’ performance.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A qualitative and quantitative multi-method study was carried out with the management and support teams of these IEs, as well as with a sample of 91 companies installed.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results helped clarify the value co-creation process in IEs of an emerging economy, suggesting under which conditions and how value co-creation practices are performed and its significant role in specific performance dimensions of companies.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>The study contributes to companies and IEs within emerging economies to prioritize practices related to the co-creation of value to enhance their results.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>In emerging countries, IEs struggle to apply their scarce resources to the development of hosted firms. Having value co-creation as a concept that presupposes the involvement of the beneficiary and other actors to improve the companies’ value proposition, its practice may constitute a valuable ally in this effort. However, the dynamics of value co-creation in such environments, its antecedents and specific outcomes are still unclear.</p><!--/ Abstract__block -->","PeriodicalId":45322,"journal":{"name":"Journal of Research in Marketing and Entrepreneurship","volume":"9 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138514703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The farm-based entrepreneur’s marketing mix: a case study from the local food sector","authors":"Stine Alm Hersleth, E. Kubberød, A. Gonera","doi":"10.1108/jrme-12-2020-0166","DOIUrl":"https://doi.org/10.1108/jrme-12-2020-0166","url":null,"abstract":"\u0000Purpose\u0000This paper aims to explore the market creation practices of farm-based entrepreneurs in the local food sector. Alternative marketing channels for farm-based products increase, but it is not known how entrepreneurs work to position their products in the marketplace. By expanding on the research of farm-based entrepreneurship and entrepreneurial marketing (EM), this study explores the entrepreneurial practices that farm-based entrepreneurs use through the lens of the EM mix (EMM) and its constituent dimensions: person, purpose, practice and process.\u0000\u0000\u0000Design/methodology/approach\u0000The study uses a multiple case study design and follows a phenomenological approach in conducting in-depth retrospective interviews with 11 successful farm-based entrepreneurs in the local food sector in Norway.\u0000\u0000\u0000Findings\u0000The thematic analysis revealed four key EM practices of the study’s farm-based entrepreneurs: transferring the farm or transforming the farm as the primary purpose; legitimising a local brand through the uniqueness of person, purpose and place; using a personal networking approach in the market development process and flexible and controllable market expansion practices. These elements constitute the pillars of successful, creative and resource-efficient market development.\u0000\u0000\u0000Originality/value\u0000The study represents a pioneering attempt to explore and conceptualise EM within farm-based entrepreneurship. The findings ultimately give rise to a novel framework: the farm-based entrepreneur’s marketing mix (FEMM).\u0000","PeriodicalId":45322,"journal":{"name":"Journal of Research in Marketing and Entrepreneurship","volume":" ","pages":""},"PeriodicalIF":1.9,"publicationDate":"2022-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43846283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Drivers of social entrepreneurial intentions of Palestinian refugees in Lebanon","authors":"Samia Mahmoud Abou Chakra, Hussein Al Jardali, Katia Abdallah","doi":"10.1108/jrme-02-2021-0014","DOIUrl":"https://doi.org/10.1108/jrme-02-2021-0014","url":null,"abstract":"\u0000Purpose\u0000This paper aims to examine the impact of the three institutional environment dimensions: regulatory, cognitive and normative on the development of social entrepreneurial intentions of Palestinian refugees in Lebanon.\u0000\u0000\u0000Design/methodology/approach\u0000This paper follows the mixed-method methodology. Semistructured interviews were first conducted to collect primary data from 17 respondents from the Palestinian refugee community. The qualitative study was followed by a cross-sectional survey of 160 refugees administered at three Palestinian camps in Lebanon. A structural equation modeling technique using SmartPLS software was used to analyze the survey data.\u0000\u0000\u0000Findings\u0000This paper found that with the absence of an impact of the regulatory dimension, the roles of the cognitive and normative dimensions are more prominent in the context of the Palestinian refugees in Lebanon.\u0000\u0000\u0000Originality/value\u0000This paper provides policymakers in Lebanon with a better understanding of the context of the Palestinian camps and contributes to the social entrepreneurship (SE) knowledge as it establishes the effectiveness of the Country’s Institutional Profile in this under-researched population. Furthermore, this research proposes some recommendations that would enhance the level of SE in camps and provide suggestions for future research. To the best of the authors’ knowledge, this research may be the first study of SE in Palestinian refugee camps in Lebanon.\u0000","PeriodicalId":45322,"journal":{"name":"Journal of Research in Marketing and Entrepreneurship","volume":" ","pages":""},"PeriodicalIF":1.9,"publicationDate":"2022-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42765150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}