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International Journal of Indian Culture and Business Management最新文献

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User-generated content in Web 2.0 and Desti-'Nation' brand perceptions: an empirical analysis of <i>Incredible India</i> branding Web 2.0中的用户生成内容和Desti-“国家”品牌认知:对“不可思议的印度”的实证分析品牌
Q4 BUSINESS Pub Date : 2023-01-01 DOI: 10.1504/ijicbm.2023.132737
N.A. Jojomon, C. Manu
Although destination management and marketing has received increased research attention over the past few years, limited research till date have examined the impact of Web 2.0 interactions on the destination perceptions of tourists, particularly in the context of emerging destinations. The current research aims to fill this gap by empirically exploring how user-generated content in social media influence the destination brand perceptions of potential tourists. The study was conducted in the backdrop of the Incredible India campaign, which was a venture for nation branding by the Ministry of Tourism and Culture of Government of India. Results of a structural equation modelling using 280 samples collected using an online questionnaire through Amazon Mechanical Turk (MTurk) revealed that UGC had a positive significant effect on the destination brand perceptions of potential visitors. The study also provides theoretical and practical implications which can aid in better tourism management of emerging destinations.
尽管在过去几年中,目的地管理和营销受到了越来越多的研究关注,但迄今为止,关于Web 2.0互动对游客对目的地的看法的影响的研究有限,特别是在新兴目的地的背景下。目前的研究旨在通过实证探索社交媒体中用户生成的内容如何影响潜在游客对目的地品牌的看法来填补这一空白。这项研究是在“不可思议的印度”活动的背景下进行的,这是印度政府旅游和文化部为国家品牌打造的一项冒险活动。通过亚马逊土耳其机器人(MTurk)在线问卷收集的280个样本进行结构方程建模的结果显示,用户原创内容对潜在游客的目的地品牌认知有显著的积极影响。研究结果对新兴旅游目的地的旅游管理具有理论和实践意义。
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引用次数: 0
Text mining analysis of monetary policy statements of RBI 印度央行货币政策声明的文本挖掘分析
Q4 BUSINESS Pub Date : 2023-01-01 DOI: 10.1504/ijicbm.2023.132732
Pooja Misra
Monetary policy is a principal tool by which a country's reserve bank or financial regulatory authority influences the speed and direction of overall economic activity and general rate at which prices increase or decline. Post 2016, the official monetary policy is communicated through a statement issued by Reserve Bank of India, conveying the decision and current and future outlook of the Monetary Policy Committee. The current research aims to delve into assimilating available monetary policy statements of the Reserve Bank of India post the adoption of inflation targeting framework (2016-2020) with the objective of identifying the: 1) taxonomy related to the communications of the Reserve Bank of India via monetary policy statements; 2) degree of association between inflation targeting and topics identified through topic modelling; 3) cosine similarity between inflation targeting and identified topics. The analysis quantifies communications of the RBI using tools from computational linguistics.
货币政策是一个国家的储备银行或金融监管机构影响整体经济活动的速度和方向以及价格上涨或下跌的一般速度的主要工具。2016年后,官方货币政策通过印度储备银行发布的声明进行沟通,传达货币政策委员会的决定以及当前和未来的展望。目前的研究旨在深入研究印度储备银行在采用通货膨胀目标制框架(2016-2020)后可用的货币政策声明,目的是确定:1)与印度储备银行通过货币政策声明的沟通相关的分类;2)通胀目标制与通过主题建模确定的主题之间的关联程度;3)通胀目标与确定主题之间的余弦相似性。该分析使用计算语言学的工具量化了RBI的通信。
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引用次数: 0
COVID-19 Influences the Academic Education of Hotel Management Students in India and Educational Development based on National Education Policy COVID-19对印度酒店管理专业学生学术教育的影响及基于国家教育政策的教育发展
Q4 BUSINESS Pub Date : 2023-01-01 DOI: 10.1504/ijicbm.2023.10059633
Libina Babu, Aby Emmanuel Lopus
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引用次数: 0
Student engagement for online learning in higher education institutions: A literature review 高等教育机构在线学习的学生参与度:文献综述
IF 1.1 Q4 BUSINESS Pub Date : 2023-01-01 DOI: 10.1504/ijicbm.2023.10054920
Himanshu Bagdi, Hemantkumar P. Bulsara
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引用次数: 0
Examining social media fatigue and flow experience: a moderated mediation model of addiction and self-esteem 检验社交媒体疲劳和流体验:成瘾和自尊的调节中介模型
IF 1.1 Q4 BUSINESS Pub Date : 2023-01-01 DOI: 10.1504/ijicbm.2023.10055818
A. Prakash, Pushpendra Priyadarshi, Pankaj Kumar, Ashutosh Kumar Singh
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引用次数: 0
Past, Present, and Future of Self-Help Groups on Empowerment of Women Research: Bibliometric Analysis 妇女赋权自助团体研究的过去、现在和未来:文献计量学分析
IF 1.1 Q4 BUSINESS Pub Date : 2023-01-01 DOI: 10.1504/ijicbm.2023.10057144
H. Sharma, A. Srivastava
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引用次数: 0
Awareness level of Government Initiative amongst rural area: A comparative study of Indian States 农村地区政府主动性的认识水平:印度各邦的比较研究
IF 1.1 Q4 BUSINESS Pub Date : 2023-01-01 DOI: 10.1504/ijicbm.2023.10057203
Ankesh Mittal, Sachit Vardhan, Kawal Nain Singh, H. Singh
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引用次数: 0
Factors affecting the success of microenterprises: an approach through entrepreneurial resources 影响微型企业成功的因素:利用创业资源的方法
IF 1.1 Q4 BUSINESS Pub Date : 2023-01-01 DOI: 10.1504/ijicbm.2023.10057263
Obed Kent, K. Singh
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引用次数: 0
Divergence between economic growth and stock market performance in India: implications for investor education and financial well-being 印度经济增长与股市表现之间的差异:对投资者教育和财务状况的影响
IF 1.1 Q4 BUSINESS Pub Date : 2023-01-01 DOI: 10.1504/ijicbm.2023.130095
K. Singh, Gaurav Misra
Amidst declining trends of Indian macroeconomic indicators during COVID-19 period, certain indicators, which can be takes as proxies of investors' behaviour, sentiments and biases, were discerned in Indian securities markets. The study provides significant insight into sentiments and biases of a particular segment of retail investors trading in uncertain times of COVID-19, whose investment behaviour may have serious impact on their financial well-being in the long-term. This exploratory-descriptive study uses data collected by various regulators and government sources in India and abroad to evaluate the behaviour of investors in the backdrop of macroeconomic trends during COVID-19. After analysing the trends of investor participation, trading behaviour and general sentiment in the Indian capital markets and evaluating the implications of these investor-related behaviours on the financial well-being of individual investors, a comprehensive and segmented approach of financial literacy has been recommended to safeguard financial well-being of investors.
在2019冠状病毒病期间,印度宏观经济指标呈下降趋势,但在印度证券市场上发现了一些指标,这些指标可以作为投资者行为、情绪和偏见的代理。该研究为了解在2019冠状病毒病不确定时期进行交易的特定散户投资者的情绪和偏见提供了重要见解,他们的投资行为可能对其长期财务状况产生严重影响。本探索性描述性研究使用印度和国外各监管机构和政府来源收集的数据,以评估2019冠状病毒病期间宏观经济趋势背景下投资者的行为。在分析了投资者参与的趋势、交易行为和印度资本市场的普遍情绪,并评估了这些投资者相关行为对个人投资者财务状况的影响后,建议采用一种全面和分段的金融素养方法来保护投资者的财务状况。
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引用次数: 0
Impact of financial communication practices on investors’ risk perception and decision making 财务沟通实务对投资者风险认知与决策之影响
IF 1.1 Q4 BUSINESS Pub Date : 2023-01-01 DOI: 10.1504/ijicbm.2023.10053953
Anindita Chatterjee, Vinita Ramchandani
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引用次数: 0
期刊
International Journal of Indian Culture and Business Management
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