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A moderated-mediated model for examining the impact of fear of pandemic on employees’ turnover intention in Dubai’s hospitality and tourism industry 一个适度中介模型,用于研究对疫情的恐惧对迪拜酒店和旅游业员工离职意愿的影响
IF 2.9 Q3 BUSINESS Pub Date : 2023-01-26 DOI: 10.1108/jabs-06-2022-0213
S. Almutawa, K. Ahmad, Mohamed H. Behery, Ibrahim Tabche
PurposeThe global spread of the COVID-19 pandemic has affected businesses worldwide. Arguably, one of the most affected industries is the hospitality sector, where the world has seen a substantial drop in personal and professional travel owing to severe lockdowns, which has particularly harmed the hotel and tourism industries by lowering occupancy and profits. The purpose of this research is to investigate the impact of the COVID-19 epidemic on the emotional and mental well-being of hospitality workers in Dubai, United Arab Emirates.Design/methodology/approachA quantitative cross-sectional technique was used, with 517 respondents drawn from Dubai's major hotels.FindingsFear of the COVID-19 pandemic was found to be positively connected to employees' emotional weariness, which is then positively related to their intention to leave their organizations.Practical implicationsThe paper gives suggestions to managers on how to best deal with their employees, especially the more competent ones, as they are more likely to leave during a pandemic.Originality/valueContrary to suggestions in the literature and our predictions, this paper found that self-efficacy positively moderated the relationship between fear of COVID and emotional exhaustion such that workers with high self-efficacy were more prone to emotional exhaustion as a result of their fear of COVID. Furthermore, the results of the research suggest that it is the more competent workers who are more likely to be affected, during a pandemic, and thus their loss is expected to cause greater loss to their organizations.
2019冠状病毒病(COVID-19)大流行的全球蔓延对全球企业造成了影响。可以说,受影响最严重的行业之一是酒店业,由于严重的封锁,世界各地的个人和专业旅行大幅下降,这尤其损害了酒店和旅游业,降低了入住率和利润。本研究的目的是调查2019冠状病毒病(COVID-19)疫情对阿拉伯联合酋长国迪拜酒店工作人员情绪和心理健康的影响。设计/方法/方法采用了定量横断面技术,从迪拜的主要酒店抽取了517名受访者。研究发现,对COVID-19大流行的恐惧与员工的情绪倦怠正相关,而情绪倦怠又与他们离开组织的意图正相关。本文就如何最好地对待员工,特别是那些能力较强的员工,为管理者提供了建议,因为他们更有可能在疫情期间离职。与文献中的建议和我们的预测相反,本文发现自我效能正调节了对COVID的恐惧与情绪衰竭之间的关系,即自我效能高的员工更容易因对COVID的恐惧而产生情绪衰竭。此外,研究结果表明,在大流行期间,能力较强的工人更有可能受到影响,因此他们的损失预计会给其组织造成更大的损失。
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引用次数: 0
Work engagement and job performance among nurses in the public healthcare sector in the United Arab Emirates 阿拉伯联合酋长国公共医疗部门护士的工作参与度和工作表现
IF 2.9 Q3 BUSINESS Pub Date : 2023-01-16 DOI: 10.1108/jabs-06-2022-0216
Faitma Mohammed Al Badi, Jacob Cherian, S. Farouk, M. Al Nahyan
PurposeNurses who are more engaged in their work, and have the right job characteristics and positive organizational factors, are expected to perform better. The purpose of this study is to improve the performance in the healthcare sector in the United Arab Emirates (UAE), thus this study explored the job characteristics and organizational factors that affect work engagement and job performance of nurses.Design/methodology/approachNurses (N = 2,369) working in the public healthcare sector in the UAE were asked to provide their perceptions on work engagement and its antecedents, their performance and how they perceive justice in their workplace.FindingsRegardless of job demands, nurses’ job performance remained unaffected by demographic factors, which was a striking finding: nurses provide quality services and manage to accomplish their tasks, at any level of demand. Justice acted as a moderator of the relationship between job resources and work engagement, which was a new addition to the literature. Nurses with low overall perceptions of justice had stronger links between job resources and work engagement. Even if the level of justice was perceived as low, work engagement remained unaffected.Originality/valueWork engagement is a critical issue, but has received little attention, with most focusing on its relationship with performance as the outcome variable. This paper has therefore enriched the literature and is significant in both country and sector.
目的护士在工作中越投入,越具有正确的工作特征和积极的组织因素,其工作表现越好。本研究的目的是为了提高阿联酋医疗保健部门的绩效,因此本研究探讨了影响护士工作投入和工作绩效的工作特征和组织因素。设计/方法/方法在阿联酋公共医疗保健部门工作的护士(N = 2,369)被要求提供他们对工作投入及其先决条件的看法,他们的表现以及他们如何看待工作场所的正义。无论工作需求如何,护士的工作表现都不受人口因素的影响,这是一个惊人的发现:护士在任何需求水平下都能提供高质量的服务并设法完成任务。公正在工作资源和工作投入之间的关系中起调节作用,这是文献中新的发现。整体公平感较低的护士在工作资源和工作投入之间的联系更强。即使公平程度被认为很低,工作投入也不会受到影响。独创性/价值工作投入是一个关键问题,但很少受到关注,大多数关注的是它与作为结果变量的表现之间的关系。因此,本文丰富了文献,在国家和部门都具有重要意义。
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引用次数: 6
Indian wine tourism: new landscape of international spillovers 印度葡萄酒旅游:国际溢出的新景观
IF 2.9 Q3 BUSINESS Pub Date : 2022-12-21 DOI: 10.1108/jabs-01-2022-0004
Swati Singh, Ralf Wagner
PurposeWine tourism is spreading from the “old world” wine countries to Asia. The purpose of this paper is to introduce the GLOW framework capturing the tension of homogenization and globalization of touristic experiences, the tourists' rising environmental concerns and their conflict of searching for authentic experience with new sensations.Design/methodology/approachIn a mixed-method procedure, evidence describing the wine tourists’ perceptions and motivations is assessed using a quantitative survey and fitting a structural equation model using the PLS algorithm. Complementing evidence through qualitative interviews with Indian entrepreneurs on designing a glocalized experience is analyzed.FindingsSpillover from international travel is the most relevant driver of wine tourism in India. However, types of wines and the experiences are adjusted to the local conditions. The winemakers are remarkably advanced in implementing environmentally sustainable production and avoiding over tourism which perfectly meets their clients’ expectations.Research limitations/implicationsEntrepreneurial creation theory as described by Alvarez and Barney (2007) is illustrated in the Asian glocalisation context giving special attention to the entrepreneur’s individual capabilities as called by Helfat and Peteraf (2015) and Liñán et al. (2020).Practical implicationsConservation of biodiversity and the aesthetics of the local landscape are essential for the vividness of the entrepreneurial ecosystem and the attractiveness for the guests.Social implicationsLocal adaptation of the touristic experience in terms of entertainment, indigenous cuisines and local specialty supports sustainable development of all the stakeholders.Originality/valueNovelty arises from the projection of the visitors considering the wine cellar experience as an alternative to international travels in combination with analyzing how the entrepreneurs create entrepreneurial opportunities by carving out an authentic experience for their guests.
葡萄酒旅游正从“旧世界”的葡萄酒国家蔓延到亚洲。本文的目的是介绍GLOW框架,以捕捉旅游体验同质化和全球化的紧张关系,游客日益关注的环境问题以及他们寻求真实体验与新感觉的冲突。设计/方法/方法在混合方法程序中,使用定量调查和使用PLS算法拟合结构方程模型来评估描述葡萄酒游客感知和动机的证据。通过对印度企业家在设计全球本地化体验方面的定性访谈来补充证据。国际旅游的溢出效应是印度葡萄酒旅游最相关的驱动因素。然而,葡萄酒的种类和体验是根据当地的情况而调整的。酿酒师在实施环境可持续生产和避免过度旅游方面非常先进,这完全满足了客户的期望。研究局限/影响Alvarez和Barney(2007)所描述的创业创造理论在亚洲全球化背景下得到了说明,Helfat和Peteraf(2015)以及Liñán等人(2020)特别关注企业家的个人能力。实际意义保护生物多样性和当地景观的美学对于企业生态系统的活力和对客人的吸引力至关重要。社会影响在娱乐、本土美食和当地特色方面对旅游体验进行本地适应,支持所有利益相关者的可持续发展。独创性/价值创新源自于游客将酒窖体验视为国际旅行的另一种选择,并结合企业家如何通过为客人创造真实体验来创造创业机会的分析。
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引用次数: 2
Determinants of loyalty programmes and their impact on store patronage 忠诚度计划的决定因素及其对商店光顾的影响
IF 2.9 Q3 BUSINESS Pub Date : 2022-12-05 DOI: 10.1108/jabs-05-2022-0170
A. Kolte, N. Veer, Yogesh Mahajan, Dario Siggia
PurposeThe purpose of this study is to measure the impact of perceived benefits offered by loyalty programmes on store patronage behaviour and repeat purchase behaviour of customers. Another purpose of this study is to assess the impact of mediating and influencing factors on patronage behaviour and customer loyalty.Design/methodology/approachThe convenience sampling method was adopted for the sample selection. Structured questionnaire instruments were distributed to subscribers who are enrolled or subscribed to any loyalty programme and asked them to mark their opinions about subscriptions to a loyalty programme and the benefits or perceived values that customers get from the subscribed loyalty program. To determine respondent responses, closed-end questions and Likert scales were used. A SmartPLS statistical programme was used to analyse the coefficient and p-value of the perceived value of the loyalty programme and its relation with patronage behaviour.FindingsThe study finds a significant impact of various loyalty programme determinants on store patronage behaviour, supported by hypothesis testing. Researchers have used variable commitment to the test with satisfaction and trust and found it supportive. Another hypothesis tested for the impact of satisfaction on trust shows a significant relationship. They found a significant relationship between the perceived benefits of a loyalty programme and satisfaction with the store and trust. Another hypothesis tested for the impact of satisfaction on trust shows a similar relationship. The impact of commitment on loyalty behaviour (store patronage) was analysed and found to be significant.Originality/valueTo the best of the authors’ knowledge, to date, this methodology has not been used to measure the influence of loyalty programme values on patronage behaviour in the present context. Based on the understanding that the measurement of the impact of perceived values of loyalty programmes on repeat purchase behaviour could be very useful in providing guidance for decision-making in consumer retention strategy, this paper contributes to the literature on the evaluation of store patronage behaviour with its influencing variables.
目的本研究的目的是测量忠诚度计划提供的感知利益对顾客的商店光顾行为和重复购买行为的影响。本研究的另一个目的是评估中介和影响因素对光顾行为和客户忠诚度的影响。设计/方法/方法样品选择采用方便的抽样方法。结构化问卷工具被分发给注册或订阅任何忠诚度计划的订户,并要求他们标记他们对忠诚度计划订阅的看法,以及客户从订阅的忠诚度计划中获得的好处或感知价值。为了确定受访者的回答,使用了封闭式问题和Likert量表。SmartPLS统计程序用于分析忠诚度计划感知价值的系数和p值及其与顾客行为的关系。研究发现,在假设检验的支持下,各种忠诚度计划决定因素对商店光顾行为有显著影响。研究人员在满意和信任的情况下使用了可变的测试承诺,并发现它具有支持性。另一个测试满意度对信任影响的假设显示了显著的关系。他们发现,忠诚度计划的感知利益与对商店和信任的满意度之间存在显著关系。另一个测试满意度对信任影响的假设显示了类似的关系。分析了承诺对忠诚度行为(商店光顾)的影响,发现其具有显著性。独创性/价值据作者所知,迄今为止,该方法尚未用于衡量忠诚度计划价值观对当前背景下赞助行为的影响。基于对忠诚度计划感知价值观对重复购买行为的影响的测量可以非常有用地为消费者保留策略的决策提供指导的理解,本文对评估商店光顾行为及其影响变量的文献做出了贡献。
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引用次数: 1
The forms and antecedents of customer misbehaviour: a bibliometric analysis and qualitative research from Asian emerging country perspective 顾客不当行为的形式与成因:基于亚洲新兴国家视角的文献计量分析与定性研究
IF 2.9 Q3 BUSINESS Pub Date : 2022-12-02 DOI: 10.1108/jabs-08-2022-0276
Apoorva A., Ranjan Chaudhuri, Sheshadri Chatterjee, D. Vrontis
PurposeThis study aims to identify and elucidate on the different forms and antecedents of customer misbehaviour in the service industry of the emerging country particularly India.Design/methodology/approachThis study adopts a bibliometric analysis approach using bibliophagy software and thematic analysis to reveal four themes: “forms of customer misbehaviour”; “antecedents of such misbehaviour”; “changes in the personal and work behaviour of employees and management”; and “measures to reduce customer misbehaviour”. These are combined and interrelated to extant theories and empirical data to ultimately produce a comprehensive model on the subject.FindingsThis study finds the antecedents and analyses different forms of customer misbehaviour from Asian customer perspectives. A thematic output is provided which policymakers and other researchers can use to develop various policies and which other related research could use as inputs in the area or consumer behaviour and emerging countries.Research limitations/implicationsThis study contributes to the field of behavioural studies, especially in the Asian context. Policymakers and future researchers can use these findings to understand different customer-related issues from Asian customer perspective. However, the focus on the Indian consumer market as an emerging country in Asia limits the applicability and generalizability of the study for all emerging countries.Originality/valueThe originality and value of this study is related to its pioneering use of bibliometric and thematic analysis from the Asian service context. The value of such research work is associated with both scholarly and executive implications. Regarding the latter, this study examines the myopic nature of uncivil behaviour and helps service firms to understand and manage its different forms, conclusively also providing practicable executive directions on the problem.
目的本研究旨在识别和阐明新兴国家特别是印度服务业中客户不当行为的不同形式和前因;“此类不当行为的前因”;“员工和管理层个人和工作行为的变化”;以及“减少客户不当行为的措施”。这些与现存的理论和经验数据相结合并相互关联,最终形成了一个关于该主题的综合模型。研究结果本研究从亚洲客户的角度发现了客户不当行为的前因,并分析了不同形式的客户不当行为。提供了一个专题产出,决策者和其他研究人员可以利用该产出制定各种政策,其他相关研究也可以利用该成果作为该领域或消费者行为和新兴国家的投入。研究局限性/含义本研究有助于行为研究领域,尤其是在亚洲背景下。政策制定者和未来的研究人员可以利用这些发现,从亚洲客户的角度理解不同的客户相关问题。然而,作为亚洲新兴国家,对印度消费市场的关注限制了该研究对所有新兴国家的适用性和可推广性。独创性/价值本研究的独创性和价值与其开创性地使用亚洲服务背景下的文献计量学和主题分析有关。这类研究工作的价值与学术意义和执行意义都有关联。关于后者,本研究考察了不文明行为的短视性质,帮助服务公司理解和管理其不同形式,并最终就这一问题提供了切实可行的行政指导。
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引用次数: 0
The role of resource investment as a key element for resolving the bank size paradox 资源投资作为解决银行规模悖论的关键因素的作用
IF 2.9 Q3 BUSINESS Pub Date : 2022-11-28 DOI: 10.1108/jabs-12-2021-0501
R. Dahlan, Rhenald Kasali, S. Wijanto, Jony Oktavian Haryanto
PurposeThis study aims to explore the role of resource investment in resolving the bank size paradox, in which there is a direct positive impact on financial performance but also the potential for increased business diversification, which thus poses the risk of a negative impact on financial performance.Design/methodology/approachThis study assessed secondary data on 108 commercial banks in Indonesia using specific document types, including financial reports and banking directory reports published by the financial regulatory authority. The data thus obtained were analysed via covariance-based structural equation modelling.FindingsIn the context of the Indonesian banking industry, the results showed that firm size (or bank size) had positive effects on both diversification strategy and financial performance. Meanwhile, diversification strategy had a direct negative impact on financial performance but an indirect positive effect on financial performance when mediated by resource investment.Originality/valueWhile this study empirically demonstrated the existence of the bank size paradox, the results confirmed that it could be reduced through the strategic role of resource investment, which minimises the negative impacts of diversification strategies on financial performance.
目的本研究旨在探讨资源投资在解决银行规模悖论中的作用,在这一悖论中,资源投资对财务业绩有直接的积极影响,但也有增加业务多元化的潜力,从而对财务业绩产生负面影响的风险。设计/方法/方法本研究使用特定的文件类型评估了印度尼西亚108家商业银行的二级数据,包括金融监管机构发布的财务报告和银行目录报告。通过基于协方差的结构方程建模对由此获得的数据进行了分析。研究结果表明,在印尼银行业的背景下,企业规模(或银行规模)对多元化战略和财务绩效都有积极影响。同时,在资源投资的中介作用下,多元化战略对财务绩效有直接的负面影响,但对财务绩效也有间接的正向影响。独创性/价值虽然本研究实证证明了银行规模悖论的存在,但结果证实,可以通过资源投资的战略作用来减少这种悖论,从而最大限度地减少多元化战略对财务绩效的负面影响。
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引用次数: 1
Alliance learning process and alliance success: the moderating role of openness 联盟学习过程与联盟成功:开放性的调节作用
IF 2.9 Q3 BUSINESS Pub Date : 2022-11-17 DOI: 10.1108/jabs-10-2021-0409
A. Waheed, Saad Shafiq, Bilal Mirza
PurposeIndustry and academia are interested to understand how companies develop alliance capabilities through managing the knowledge, for alliance success. This study aims to investigate how alliance learning process is related to the overall success of any alliance, and how openness culture moderates the relationship of alliance learning process and alliance success.Design/methodology/approachEnglish language questionnaires were sent to top executives of 400 companies because English is a commonly understood language at managerial level in Pakistani companies. In total, 186 usable answers were received. Hierarchical linear regression was used for hypothesis testing.FindingsAlliance learning is significantly and positively related to alliance success. Openness plays a role as moderator between the relationship of alliance learning process and alliance success. Contrary to the literature, at low level of alliance learning, high level of openness increases the chances of alliance but as we move toward high level of alliance leaning, low level of openness is more effective to achieve the alliance success.Research limitations/implicationsThe data in this study was collected from Pakistan. The results may not be generalized to other regions, especially to developed countries.Practical implicationsThe results have implications for managers involved in alliances. They can be benefitted by this study to understand the role of alliance (knowledge) learning process on alliance success and contingent role of openness on this relationship.Originality/valueThis study is an important contribution to understand the notion of organizational learning and knowledge management in alliance context. To the best of the authors’ knowledge, this is the first study to investigate openness as a moderator of the relationship between alliance learning process and alliance success.
目的工业界和学术界都有兴趣了解企业如何通过管理知识来发展联盟能力,以实现联盟的成功。本研究旨在探讨联盟学习过程如何与任何联盟的整体成功相关,以及开放文化如何调节联盟学习过程与联盟成功的关系。设计/方法/方法向400家公司的高管发送了英语问卷,因为英语是巴基斯坦公司管理层常用的语言。总共收到186个可用答案。采用层次线性回归进行假设检验。FindingsAlliance学习与联盟成功显著正相关。开放性在联盟学习过程与联盟成功之间起着调节作用。与文献相反,在低水平的联盟学习中,高水平的开放性增加了联盟的机会,但随着我们向高水平的联盟倾斜,低水平的开放度更能有效地实现联盟的成功。研究局限性/含义本研究中的数据收集自巴基斯坦。这一结果可能无法推广到其他地区,尤其是发达国家。实际意义研究结果对参与联盟的管理者具有启示意义。他们可以从本研究中受益,了解联盟(知识)学习过程对联盟成功的作用,以及开放性对这种关系的偶然作用。原创性/价值本研究对理解联盟背景下的组织学习和知识管理的概念做出了重要贡献。据作者所知,这是第一项研究开放性作为联盟学习过程和联盟成功之间关系的调节因素。
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引用次数: 0
Dynamic capabilities as a strategic flexibility enabler: organizational responsiveness to COVID-19 动态能力作为战略灵活性的推动者:组织应对新冠肺炎的能力
IF 2.9 Q3 BUSINESS Pub Date : 2022-11-09 DOI: 10.1108/jabs-01-2022-0023
Dilnaz Muneeb, A. Khattak, Karim Wahba, Shahira Abdalla, S. Ahmad
PurposeTo cope with the existing pandemic situation and to be organizationally responsive, firms need to be strategically flexible, where they need to develop dynamic capabilities (DCs) by continuously reconfiguring their resource base. To address such challenges, firms heavily rely on information and communication technologies (ICT) because of advancement in disruptive technologies. This study aims to explore techniques used by higher education institutional (HEI) leaders to successfully address challenges posed by global disruption, i.e. COVID-19 with the help of advanced ICT software such as Zoom, Google Meet and Microsoft Teams.Design/methodology/approachA qualitative approach was adopted to explore strategic factors such as strategic flexibility (SF) and DC that disclose shortcomings in the current extant literature. A total of 15 interviews were conducted with heads of departments of HEIs in the United Arab Emirates. Data were analyzed using NVivo software.FindingsThe findings suggested three dimensions of SF (resources, operational and collaborative) and four dimensions of DC (strategic planning, innovative, adaptability and technological) for firms to adopt to be strategically flexible, where DC serves as building blocks of SF.Originality/valueThis research provides a framework as an avenue for future researchers and practitioners on how to strategically manage their resources and be strategically flexible in turbulent environment such as pandemics. Theory-based investigations on strategic capabilities and DC from resource-based perspective are still under-researched, emphasizing the need for theoretically based research on strategic responsiveness, especially during the times of environmental complexities such as COVID-19 pandemics. This research enriches strategic management research by exploring the important antecedents of organizational responsiveness, including SF and DC together with the support of human factor, i.e. leadership qualities of HEIs managers. This study, to the best of the authors’ knowledge, is among the first to systematically explore main dimensions of DC and SF based on the resource-based theory of strategic management in the Middle Eastern context.
目的为了应对现有的疫情形势并在组织上做出反应,企业需要具有战略灵活性,需要通过不断重新配置资源基础来发展动态能力。为了应对这些挑战,由于颠覆性技术的进步,公司严重依赖信息和通信技术。本研究旨在探索高等教育机构(HEI)领导人在Zoom、,谷歌会议和微软团队设计/方法/方法采用定性方法来探索战略因素,如战略灵活性(SF)和DC,这些因素揭示了当前现有文献中的不足。共对阿拉伯联合酋长国高等教育机构各部门负责人进行了15次访谈。使用NVivo软件对数据进行分析。研究结果提出了SF的三个维度(资源、运营和协作)和DC的四个维度(战略规划、创新、适应性和技术),供企业采用,以具有战略灵活性,DC是SF的构建块。独创性/价值这项研究为未来的研究人员和从业者提供了一个框架,作为如何在流行病等动荡环境中战略性管理资源和保持战略灵活性的途径。从基于资源的角度对战略能力和DC进行的基于理论的调查仍在研究中,强调需要对战略响应进行基于理论的研究,特别是在新冠肺炎大流行等环境复杂时期。本研究通过探索组织反应的重要前因,包括SF和DC,以及人的因素的支持,即高等教育管理者的领导素质,丰富了战略管理研究。据作者所知,本研究是在中东背景下,基于资源型战略管理理论,系统探索DC和SF的主要维度的研究之一。
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引用次数: 5
A multi-perspective approach of international tourist satisfaction in tourism service: from big data perspective 旅游服务中国际游客满意度的多视角研究——基于大数据视角
IF 2.9 Q3 BUSINESS Pub Date : 2022-11-08 DOI: 10.1108/jabs-03-2022-0090
H. Nguyen, Anh Thi Tu Le, A. Phan, Thuy Dam Luong Hoang
PurposeCustomer reviews on online platforms after their service experience not only provide useful information to help other customers make reasonable decisions about the hotel, but also provide a great opportunity for scholars to refresh the research directions on customer experience and satisfaction in tourism services. This paper aims to discover the key driver of international tourist satisfaction in the hospitality service and the way to effectively improve this factor, starting with the abundant online customer reviews.Design/methodology/approachA multi-perspective approach was used to compare the differences in service providers and service user’s interpretation of the factors that shape customer satisfaction. In addition to content analysis of nearly 2,500 online reviews of international tourists for 21 high-class hotels in Vietnam on Booking.com in 2019, the authors conducted in-depth interviews with the managers of 5-star hotels to show a comprehensive picture of customer satisfaction drivers, especially the staff factor.FindingsThe research results have clarified the main aspects of the staff – the most important service factor among the seven hotel service factors investigated from the customer’s perspective. On the other hand, the study also emphasized the gap between customers’ perception of the staff and the enterprise’s efforts and implementation of this factor. These findings allowed to identify aspects of staff that could be further improved to more effectively satisfy customers and provide a superior experience.Research limitations/implicationsThe study suggested a potential research direction using a multi-perspective approach to better understand trends and shifts in customer experience and satisfaction. Further studies could overcome the limitation of the research scope of this paper by examining different destinations or expanding the exploration of both mid-range and budget hotels.Practical implicationsThe findings offer implications for managers to improve tourist satisfaction by developing organizational culture and mindfulness-related training programs for employees.Originality/valueThis study has enriched the literature of tourism and hospitality services by providing empirical evidence on the exploitation of big data sources and deepening the insights into international tourist satisfaction with hotel services.
目的顾客在服务体验后在网络平台上发表的评论不仅为其他顾客提供了有用的信息,帮助他们做出合理的酒店选择,而且为学者们更新旅游服务中顾客体验和满意度的研究方向提供了一个很好的机会。本文旨在从丰富的在线客户评论入手,发现国际游客对酒店服务满意度的关键驱动因素以及有效提高这一因素的方法。设计/方法/方法采用了多视角方法来比较服务提供者和服务用户对影响顾客满意度的因素的解释的差异。除了对2019年Booking.com上国际游客对越南21家高档酒店的近2500条在线评论进行内容分析外,作者还对五星级酒店的管理人员进行了深入访谈,以全面展示客户满意度驱动因素,特别是员工因素。研究结果明确了员工的主要方面——从顾客的角度调查的七个酒店服务因素中最重要的服务因素。另一方面,本研究也强调了顾客对员工的认知与企业对这一因素的努力和执行之间的差距。这些发现可以确定员工可以进一步改进的方面,以更有效地满足客户并提供卓越的体验。研究的局限/启示本研究提出了一个潜在的研究方向,使用多视角的方法来更好地了解客户体验和满意度的趋势和变化。进一步的研究可以通过考察不同的目的地或扩大对中档和经济型酒店的探索来克服本文研究范围的局限性。实践启示:研究结果为管理者提供了通过发展组织文化和员工正念相关培训项目来提高游客满意度的启示。原创性/价值本研究通过提供大数据源开发的经验证据,加深对国际游客对酒店服务满意度的洞察,丰富了旅游和酒店服务的文献。
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引用次数: 2
International marketing strategy of emerging market firms: the case of Bangladesh 新兴市场企业的国际营销战略:以孟加拉国为例
IF 2.9 Q3 BUSINESS Pub Date : 2022-10-21 DOI: 10.1108/jabs-12-2021-0504
Maria Fregidou-Malama, E. Chowdhury, A. Hyder
PurposeThis study aims to increase understanding of factors influencing the international marketing (IM) strategy of products from emerging markets (EMs) to international markets.Design/methodology/approachThis study conducted case studies by collecting qualitative data through semistructured interviews with respondents from four food product companies in Bangladesh.FindingsThis study finds that the firms employ local Bangladeshi people who are knowledgeable in the company culture. They strategically focus on countries where the Bangladeshi diaspora lives and initially target them, approaching natives later. They adapt and customize products to the importers’ requirements to make them visible and increase understanding between product providers and local customers. The findings show that EM firms encounter a mentality that poor countries produce poor quality products; this mindset makes the internationalization of their business difficult.Research limitations/implicationsThis research contributes to international product marketing of EM firms by constructing a model of a modern people-oriented marketing strategy for food products. This study contributes to literature on culture by illustrating that the cultural dimensions of collectivism and uncertainty avoidance enhance the development of networks and trust and impact marketing strategy.Originality/valueThis study theorizes the importance of context and an innovation-driven modern people-oriented IM strategy that adapts to customers’ preferences for food products and emphasizes the contribution of diaspora. This research reveals that Bangladeshi firms face challenges both because customers link the country and the companies to low-quality products and because governmental regulations prevent them from establishing a local presence in other countries. This study analyzes challenges EM firms face in the process of IM and the factors affecting Bangladesh in particular.
目的本研究旨在加深对影响新兴市场产品国际营销策略的因素的理解。设计/方法/方法本研究通过对孟加拉国四家食品公司的受访者进行半结构访谈,收集定性数据,进行了案例研究。他们从战略上关注孟加拉国侨民居住的国家,最初以他们为目标,后来接近当地人。他们根据进口商的要求调整和定制产品,使其可见,并增加产品供应商和当地客户之间的了解。研究结果表明,新兴市场企业会遇到一种心态,认为贫穷国家生产的产品质量较差;这种心态使他们的业务难以国际化。研究局限性/含义本研究通过构建现代以人为本的食品营销战略模型,为新兴市场企业的国际产品营销做出了贡献。本研究通过说明集体主义和避免不确定性的文化维度促进了网络的发展和信任,并影响了营销策略,为文化文献做出了贡献。独创性/价值本研究理论化了背景和创新驱动的现代以人为本的IM战略的重要性,该战略适应了顾客对食品的偏好,并强调了散居国外的人的贡献。这项研究表明,孟加拉国公司面临挑战,既因为客户将该国和公司与低质量产品联系在一起,也因为政府法规阻止他们在其他国家建立当地业务。本研究分析了新兴市场企业在IM过程中面临的挑战,特别是影响孟加拉国的因素。
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引用次数: 1
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Journal of Asia Business Studies
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