Pub Date : 2023-12-09DOI: 10.1057/s41264-023-00263-3
Hui Shan Lom, Ai Chin Thoo, Weng Marc Lim, Kian Yeik Koay
In an increasingly mobile-centric world, how banks effectively engage consumers through mobile advertising is a pressing issue. This study aims to accomplish two objectives: The first is to assess how consumers respond to mobile advertising from banks, specifically via SMS, based on Ducoffe’s advertising value model, and the second is to examine the moderating effect of mobile users’ information privacy concerns (MUIPC) between consumer attitudes and acceptance of mobile advertising. Using a survey with 413 usable responses from individuals who have received SMS advertisements from banks, which were analyzed using partial least squares structural equation modeling (PLS-SEM), the study found that entertainment and informativeness significantly enhance advertising value, whereas irritation does not. Furthermore, advertising value positively shapes consumer attitudes toward, and acceptance of, SMS advertising from banks. Notably, MUIPC moderates the relationship between attitudes and acceptance behavior. Taken together, this study advances our understanding of consumer behavior in mobile advertising in the banking sector and underscores the need for balancing advertising value with privacy concerns.
{"title":"Advertising value and privacy concerns in mobile advertising: the case of SMS advertising in banking","authors":"Hui Shan Lom, Ai Chin Thoo, Weng Marc Lim, Kian Yeik Koay","doi":"10.1057/s41264-023-00263-3","DOIUrl":"https://doi.org/10.1057/s41264-023-00263-3","url":null,"abstract":"<p>In an increasingly mobile-centric world, how banks effectively engage consumers through mobile advertising is a pressing issue. This study aims to accomplish two objectives: The first is to assess how consumers respond to mobile advertising from banks, specifically via SMS, based on Ducoffe’s advertising value model, and the second is to examine the moderating effect of mobile users’ information privacy concerns (MUIPC) between consumer attitudes and acceptance of mobile advertising. Using a survey with 413 usable responses from individuals who have received SMS advertisements from banks, which were analyzed using partial least squares structural equation modeling (PLS-SEM), the study found that entertainment and informativeness significantly enhance advertising value, whereas irritation does not. Furthermore, advertising value positively shapes consumer attitudes toward, and acceptance of, SMS advertising from banks. Notably, MUIPC moderates the relationship between attitudes and acceptance behavior. Taken together, this study advances our understanding of consumer behavior in mobile advertising in the banking sector and underscores the need for balancing advertising value with privacy concerns.</p>","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138562679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-21DOI: 10.1057/s41264-023-00258-0
Sanjay Kumar Mishra, Manoj Kumar
{"title":"Correction to: How mutual fund investors’objective and subjective knowledge impacts their information search and processing behaviour","authors":"Sanjay Kumar Mishra, Manoj Kumar","doi":"10.1057/s41264-023-00258-0","DOIUrl":"https://doi.org/10.1057/s41264-023-00258-0","url":null,"abstract":"","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139250774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-21DOI: 10.1057/s41264-023-00259-z
Sanjay Kumar Mishra, Manoj Kumar
{"title":"Correction to: A comprehensive model of information search and processing behaviour of mutual fund investors","authors":"Sanjay Kumar Mishra, Manoj Kumar","doi":"10.1057/s41264-023-00259-z","DOIUrl":"https://doi.org/10.1057/s41264-023-00259-z","url":null,"abstract":"","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139251154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-20DOI: 10.1057/s41264-023-00260-6
Okey Peter Onyia, Jasman Tuyon
{"title":"Disruptions, innovations and transformations in the global financial services market: the impacts of emerging cybersecurity, geopolitical and sustainability risks","authors":"Okey Peter Onyia, Jasman Tuyon","doi":"10.1057/s41264-023-00260-6","DOIUrl":"https://doi.org/10.1057/s41264-023-00260-6","url":null,"abstract":"","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139256536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-10DOI: 10.1057/s41264-023-00261-5
Hung Manh Pham, Tra Thi Huong Le, Linh Hoai Dang, Linh Thuy Nguyen
{"title":"The impact of reward system on talented employees’ performance in Vietnamese commercial banks: mediating role of job satisfaction","authors":"Hung Manh Pham, Tra Thi Huong Le, Linh Hoai Dang, Linh Thuy Nguyen","doi":"10.1057/s41264-023-00261-5","DOIUrl":"https://doi.org/10.1057/s41264-023-00261-5","url":null,"abstract":"","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135137911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-30DOI: 10.1057/s41264-023-00255-3
Grant Alexander Wilson, Jason Jogia
{"title":"Examining personal financial advisors’ knowledge, client recommendations, and personal investments in private real estate and real estate investment trusts (REITs)","authors":"Grant Alexander Wilson, Jason Jogia","doi":"10.1057/s41264-023-00255-3","DOIUrl":"https://doi.org/10.1057/s41264-023-00255-3","url":null,"abstract":"","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136068410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-26DOI: 10.1057/s41264-023-00257-1
Sk Abu Khalek, Chandan Kumar Behera, Tamal Samanta
{"title":"An integrated framework for understanding information disclosure behaviour in mobile payment services","authors":"Sk Abu Khalek, Chandan Kumar Behera, Tamal Samanta","doi":"10.1057/s41264-023-00257-1","DOIUrl":"https://doi.org/10.1057/s41264-023-00257-1","url":null,"abstract":"","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134908398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-24DOI: 10.1057/s41264-023-00256-2
Raghavendra Prasanna Kumar, Arindam Banerjee, Zahran Al-Salti, S. Ananda
{"title":"Technology acceptance model and customer engagement: mediating role of customer satisfaction","authors":"Raghavendra Prasanna Kumar, Arindam Banerjee, Zahran Al-Salti, S. Ananda","doi":"10.1057/s41264-023-00256-2","DOIUrl":"https://doi.org/10.1057/s41264-023-00256-2","url":null,"abstract":"","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135219917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The antecedents of customers’ attitude and behavioral intention of using e-banking: the moderating roles of social influence and customers’ traits","authors":"Ying-Kai Liao, Hong-Loc Thi Nguyen, Tuan Cong Dao, Phuong-Thy Thi Nguyen, Hum Sophea","doi":"10.1057/s41264-023-00254-4","DOIUrl":"https://doi.org/10.1057/s41264-023-00254-4","url":null,"abstract":"","PeriodicalId":46310,"journal":{"name":"Journal of Financial Services Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135510702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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