Pub Date : 2022-09-25DOI: 10.1177/10506519221122775
Katie Gray
Composition and Big Data, edited by Amanda Licastro and Benjamin Miller, offers the discipline a collection of 16 chapters that explain and discuss big data methods in composition studies. The editors use the book to advocate for “work that combines qualitative and quantitative methods, recognizing that data doesn’t speak for itself, but must be spoken into and from, based on deep disciplinary knowledge” (p. 8). They attempt to not only broaden but deepen disciplinary methodological knowledge and provide carefully situated critiques of big data methods. This approach allows Licastro and Miller to emphasize exciting technological tools and how to use those tools while they productively problematize what these tools do. The book is divided into four sections: “Data in Students’ Hands,” “Data Across Contexts,” “Data and the Discipline,” and “Dealing With Data’s Complications.” Although each chapter follows the theme in its section, the book’s pagination does not indicate the separation between sections, which can make thematic similarities harder to track. Section 1, “Data in Students’ Hands,” is the smallest, containing only three chapters. In Chapter 1, Trevor Hoag and Nicole Emmelhainz describe teaching undergraduate students to use “machinic collaboration” (p. 25) to assist in metacognitive textual analysis. They showcase an assignment asking students to use distant reading to make new interpretive connections. In Chapter 2, Chris Holcomb and Duncan A. Buell write about creating a first-year composition (FYC) corpus and what such a corpus reveals about the complexity of student writing. And in Chapter 3, Alexis Teagarden Book Review
由Amanda Licastro和Benjamin Miller编辑的《作文与大数据》为该学科提供了16个章节，解释和讨论了作文研究中的大数据方法。编辑们用这本书来倡导“将定性和定量方法结合起来的工作，认识到数据不能为自己说话，而是必须基于深入的学科知识来说话”(第8页)。他们不仅试图拓宽而且深化学科方法论知识，并对大数据方法提供了仔细定位的批评。这种方法使Licastro和Miller能够强调令人兴奋的技术工具以及如何使用这些工具，同时他们还能有效地对这些工具的功能提出问题。本书分为四个部分:“学生手中的数据”、“跨上下文的数据”、“数据与学科”和“处理数据的复杂性”。尽管每一章都遵循其所在章节的主题，但该书的页码并没有表明章节之间的分离，这使得主题的相似性很难追踪。第一节“学生手中的数据”是最小的，只有三章。在第一章中，Trevor Hoag和Nicole Emmelhainz描述了如何教本科生使用“机器协作”(第25页)来辅助元认知文本分析。他们展示了一项作业，要求学生使用远距阅读来建立新的解释联系。在第二章中，Chris Holcomb和Duncan a . Buell撰写了关于创建一年级作文(FYC)语料库的文章，以及该语料库揭示了学生写作的复杂性。第三章，亚历克西斯·蒂加登书评
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Pub Date : 2022-09-08DOI: 10.1177/10506519221121813
C. Spinuzzi, Robert W. Cochran, Gregory P. Pogue
Accelerators are programs that support fledgling ventures with a set curriculum, moving them through a cycle of venture development that culminates in a Demo Day pitch in which the ventures argue for their viability. Yet firms are often involved in multiple programs with conflicting objectives and cycles. No research has addressed such conflicts. This article examines an accelerator program that is partially linked to others in order to share resources. Drawing on the OODA (observe, orient, decide, act) framework, the authors identify disjunctures between cycles, anchoring this analysis at the final pitch. Working back from this deciding point, they examine interference between the associated programs.
{"title":"Linked but Desynched: An OODA Analysis of Associated Entrepreneurship Accelerator Programs","authors":"C. Spinuzzi, Robert W. Cochran, Gregory P. Pogue","doi":"10.1177/10506519221121813","DOIUrl":"https://doi.org/10.1177/10506519221121813","url":null,"abstract":"Accelerators are programs that support fledgling ventures with a set curriculum, moving them through a cycle of venture development that culminates in a Demo Day pitch in which the ventures argue for their viability. Yet firms are often involved in multiple programs with conflicting objectives and cycles. No research has addressed such conflicts. This article examines an accelerator program that is partially linked to others in order to share resources. Drawing on the OODA (observe, orient, decide, act) framework, the authors identify disjunctures between cycles, anchoring this analysis at the final pitch. Working back from this deciding point, they examine interference between the associated programs.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"37 1","pages":"28 - 67"},"PeriodicalIF":2.2,"publicationDate":"2022-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46835567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-29DOI: 10.1177/10506519221121699
Stephen Carradini, Carolin Fleischmann
This article investigates multimodal elements—images, links, gifs, videos, and galleries—of crowdfunding campaigns on the platform Kickstarter to develop an understanding of characteristics of successful campaigns. The authors scraped 327,586 campaign pages, analyzing the multimodal elements of successful and unsuccessful campaigns. They found that successful campaigns featured more images, links, and gifs and more frequently included a project video than did unsuccessful campaigns. Images, links, and the presence of a project video had a positive impact on success while gifs and project galleries did not. These findings give business communicators practical guidance, develop theoretical aspects of Kickstarter research, and validate previous findings with a larger data set.
{"title":"The Effects of Multimodal Elements on Success in Kickstarter Crowdfunding Campaigns","authors":"Stephen Carradini, Carolin Fleischmann","doi":"10.1177/10506519221121699","DOIUrl":"https://doi.org/10.1177/10506519221121699","url":null,"abstract":"This article investigates multimodal elements—images, links, gifs, videos, and galleries—of crowdfunding campaigns on the platform Kickstarter to develop an understanding of characteristics of successful campaigns. The authors scraped 327,586 campaign pages, analyzing the multimodal elements of successful and unsuccessful campaigns. They found that successful campaigns featured more images, links, and gifs and more frequently included a project video than did unsuccessful campaigns. Images, links, and the presence of a project video had a positive impact on success while gifs and project galleries did not. These findings give business communicators practical guidance, develop theoretical aspects of Kickstarter research, and validate previous findings with a larger data set.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"37 1","pages":"1 - 27"},"PeriodicalIF":2.2,"publicationDate":"2022-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48223843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-21DOI: 10.1177/10506519221105492
Zarah C. Moeggenberg, Avery C. Edenfield, S. Holmes
Technical communication has long acknowledged that documents can be unethical and even oppressive and harmful. But not all forms or experiences of oppression are equivalent or similar, and it can be instrumental to analyze in particular how certain groups are wounded by specific documents. In this article, the authors use Ahmed's queer phenomenology to analyze institutional and government documents and demonstrate the ways that these technical documents create failed orientations. Then, through a focused analysis of a federal proposal policy, they show how these documents can produce failures for trans people in particular. The authors close by suggesting courses of actions for redressing these failures.
{"title":"Trans Oppression Through Technical Rhetorics: A Queer Phenomenological Analysis of Institutional Documents","authors":"Zarah C. Moeggenberg, Avery C. Edenfield, S. Holmes","doi":"10.1177/10506519221105492","DOIUrl":"https://doi.org/10.1177/10506519221105492","url":null,"abstract":"Technical communication has long acknowledged that documents can be unethical and even oppressive and harmful. But not all forms or experiences of oppression are equivalent or similar, and it can be instrumental to analyze in particular how certain groups are wounded by specific documents. In this article, the authors use Ahmed's queer phenomenology to analyze institutional and government documents and demonstrate the ways that these technical documents create failed orientations. Then, through a focused analysis of a federal proposal policy, they show how these documents can produce failures for trans people in particular. The authors close by suggesting courses of actions for redressing these failures.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"36 1","pages":"403 - 439"},"PeriodicalIF":2.2,"publicationDate":"2022-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41462434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-01DOI: 10.1177/10506519221087973
Xiaobo Wang, Baotong Gu
This article presents an ethnographic study on the user experience (UX) design of the photo- and video-editing apps of millennial and Generation Z participants from different cultural groups. The case study calls attention to the implications of rhetorical misrepresentations of reality that photo- and video-editing apps afford and encourages future large-scale studies on the negative psychological and behavioral impacts such apps can have on users’ psychology, behaviors, and well-being. The authors use frameworks in virtue ethics to argue that despite slight variations, photo and video app UX has ethical implications that can negatively impact young adult users. For example, the study suggests that the photo and video app features tend to subvert the traditional Chinese virtues of modesty, honesty, and the middle way and that hyperbolic and playful designs can cause addictive behaviors.
{"title":"Ethical Dimensions of App Designs: A Case Study of Photo- and Video-Editing Apps","authors":"Xiaobo Wang, Baotong Gu","doi":"10.1177/10506519221087973","DOIUrl":"https://doi.org/10.1177/10506519221087973","url":null,"abstract":"This article presents an ethnographic study on the user experience (UX) design of the photo- and video-editing apps of millennial and Generation Z participants from different cultural groups. The case study calls attention to the implications of rhetorical misrepresentations of reality that photo- and video-editing apps afford and encourages future large-scale studies on the negative psychological and behavioral impacts such apps can have on users’ psychology, behaviors, and well-being. The authors use frameworks in virtue ethics to argue that despite slight variations, photo and video app UX has ethical implications that can negatively impact young adult users. For example, the study suggests that the photo and video app features tend to subvert the traditional Chinese virtues of modesty, honesty, and the middle way and that hyperbolic and playful designs can cause addictive behaviors.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"36 1","pages":"355 - 400"},"PeriodicalIF":2.2,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45446343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-13DOI: 10.1177/10506519221105495
Craig Moreau
Initiating and continuing rhetorical invention is an important practice for teams seeking to innovate. Workplace professionals demonstrate one potential model of rhetorical innovation by instantiating four rhetorical moves that make up a broader practice of difference-driven inquiry (DDI). But it remains unknown how DDI, as a model of innovative rhetoric, can be taught in the technical and professional communication classroom. Over the course of two studies, the author investigated a pedagogy attempting to teach practices for innovation rhetoric. The results show that the pedagogy can be effective but that more scaffolding is needed.
{"title":"Teaching Students in the Technical and Professional Communication Classroom Practices for Innovation Rhetoric","authors":"Craig Moreau","doi":"10.1177/10506519221105495","DOIUrl":"https://doi.org/10.1177/10506519221105495","url":null,"abstract":"Initiating and continuing rhetorical invention is an important practice for teams seeking to innovate. Workplace professionals demonstrate one potential model of rhetorical innovation by instantiating four rhetorical moves that make up a broader practice of difference-driven inquiry (DDI). But it remains unknown how DDI, as a model of innovative rhetoric, can be taught in the technical and professional communication classroom. Over the course of two studies, the author investigated a pedagogy attempting to teach practices for innovation rhetoric. The results show that the pedagogy can be effective but that more scaffolding is needed.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"36 1","pages":"484 - 523"},"PeriodicalIF":2.2,"publicationDate":"2022-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41633816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-13DOI: 10.1177/10506519221105490
Brian Gogan, Stacy J. Belinsky
This article connects work on emotion, rhetoric, and entrepreneurial experience as it reports findings from a questionnaire issued to 80 entrepreneurs who belong to the global entrepreneur community Startup Grind. The findings from this study offer researchers a more robust representation of the rhetorical theories that guide entrepreneurs’ professional communication practices. In particular, the authors report on the distribution and dependency between two variables: operative rhetorical theory (indicated by one of four choices) and entrepreneurial experience (indicated by number of ventures and total years of experience).
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Pub Date : 2022-06-12DOI: 10.1177/10506519221105497
Huiyu Zhang, Yuanhong Wei
Issues related to professional discourse are becoming increasingly salient, and scholars’ growing interest in such issues is reflected in the large numbers of studies in the area of professional communication (e.g., Bhatia, 2010; John et al., 2019). Most of these studies involve functional analysis because the functional paradigm is essential in professional communication, which highlights the importance of the Functional Approach to Professional Discourse Exploration in Linguistics. The collection, edited by Elena N. Malyuga, probes different areas of professional discourse using interdisciplinary functional approaches. It aims to “offer cutting edge findings on professional discourse of different types, analyze professional language phenomena in the functional linguistic perspective and disclose issues of speech impacts on recipients and feedback in communication” (p.18), providing a comprehensive discussion of professional discourse study. This collection comprises 10 chapters. Chapter 1 is an overview, presenting the historical development of professional discourse analysis, and explains the book’s organization, which groups chapters according to the type of professional discourse they discuss. In Chapter 2, Chesnokova et al. explain different approaches to the definition of professional discourse, including as a “communicative event,” a “synonym of business communication,” and “communication in the sphere of a particular profession” (p. 23). Specifically, it examines the phenomenon of professional communication Book Review
{"title":"Book Review: Functional Approach to Professional Discourse Exploration in Linguistics by Elena N. Malyuga (Ed.)","authors":"Huiyu Zhang, Yuanhong Wei","doi":"10.1177/10506519221105497","DOIUrl":"https://doi.org/10.1177/10506519221105497","url":null,"abstract":"Issues related to professional discourse are becoming increasingly salient, and scholars’ growing interest in such issues is reflected in the large numbers of studies in the area of professional communication (e.g., Bhatia, 2010; John et al., 2019). Most of these studies involve functional analysis because the functional paradigm is essential in professional communication, which highlights the importance of the Functional Approach to Professional Discourse Exploration in Linguistics. The collection, edited by Elena N. Malyuga, probes different areas of professional discourse using interdisciplinary functional approaches. It aims to “offer cutting edge findings on professional discourse of different types, analyze professional language phenomena in the functional linguistic perspective and disclose issues of speech impacts on recipients and feedback in communication” (p.18), providing a comprehensive discussion of professional discourse study. This collection comprises 10 chapters. Chapter 1 is an overview, presenting the historical development of professional discourse analysis, and explains the book’s organization, which groups chapters according to the type of professional discourse they discuss. In Chapter 2, Chesnokova et al. explain different approaches to the definition of professional discourse, including as a “communicative event,” a “synonym of business communication,” and “communication in the sphere of a particular profession” (p. 23). Specifically, it examines the phenomenon of professional communication Book Review","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"36 1","pages":"535 - 538"},"PeriodicalIF":2.2,"publicationDate":"2022-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47061955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-21DOI: 10.1177/10506519221087709
Johanna Phelps
This article historicizes the impact of the Common Rule, which mandates the existence of Institutional Review Boards, on technical and professional communication (TPC) research with a focus on the principle of justice. Justice is discussed as a complex principle that must be internally and coherently balanced along several axes in the design, implementation, and promulgation of research in technical communication. The author proposes that with shared language, which in this article begins with one principle—justice—TPC researchers can more plainly articulate their positions in the development and dissemination of scholarship, thereby adding coherence to ethical work in the 21st century.
{"title":"Concomitant Ethics: Institutional Review Boards and Technical and Professional Communication's Social Justice Turn","authors":"Johanna Phelps","doi":"10.1177/10506519221087709","DOIUrl":"https://doi.org/10.1177/10506519221087709","url":null,"abstract":"This article historicizes the impact of the Common Rule, which mandates the existence of Institutional Review Boards, on technical and professional communication (TPC) research with a focus on the principle of justice. Justice is discussed as a complex principle that must be internally and coherently balanced along several axes in the design, implementation, and promulgation of research in technical communication. The author proposes that with shared language, which in this article begins with one principle—justice—TPC researchers can more plainly articulate their positions in the development and dissemination of scholarship, thereby adding coherence to ethical work in the 21st century.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"36 1","pages":"270 - 295"},"PeriodicalIF":2.2,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44848747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-20DOI: 10.1177/10506519221087960
Kristy C. Bennett, Mark A. Hannah
Technical and professional communication (TPC) has recently turned to social justice to interrogate seemingly neutral documents’ impacts on marginalized populations, including disabled individuals. In workplace contexts, such efforts are often impeded by rights-based discourse that maintains ableist institutional spaces and impedes efforts toward broader institutional change. Recognizing that TPC practitioners likely will encounter rights-based discourse, this article offers an ethical decision-making framework that couples the field's previous disability studies work with disability justice. We offer guidelines and a critical vocabulary for bridging legal rights and social justice concerns to inspire ethical articulations of disability access needed for transformative change.
{"title":"Transforming the Rights-Based Encounter: Disability Rights, Disability Justice, and the Ethics of Access","authors":"Kristy C. Bennett, Mark A. Hannah","doi":"10.1177/10506519221087960","DOIUrl":"https://doi.org/10.1177/10506519221087960","url":null,"abstract":"Technical and professional communication (TPC) has recently turned to social justice to interrogate seemingly neutral documents’ impacts on marginalized populations, including disabled individuals. In workplace contexts, such efforts are often impeded by rights-based discourse that maintains ableist institutional spaces and impedes efforts toward broader institutional change. Recognizing that TPC practitioners likely will encounter rights-based discourse, this article offers an ethical decision-making framework that couples the field's previous disability studies work with disability justice. We offer guidelines and a critical vocabulary for bridging legal rights and social justice concerns to inspire ethical articulations of disability access needed for transformative change.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"36 1","pages":"326 - 354"},"PeriodicalIF":2.2,"publicationDate":"2022-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45668476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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