Pub Date : 2020-09-21DOI: 10.1177/1050651920959210
Miles C. Coleman
{"title":"Book Review: Architects of Memory: Information and Rhetoric in a Networked Archival Age","authors":"Miles C. Coleman","doi":"10.1177/1050651920959210","DOIUrl":"https://doi.org/10.1177/1050651920959210","url":null,"abstract":"","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"35 1","pages":"293 - 295"},"PeriodicalIF":2.2,"publicationDate":"2020-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1050651920959210","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47186113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-18DOI: 10.1177/1050651920959192
Kristin Winet, Ryan L. Winet
Although companies have long used email to correspond directly with consumers in times of crisis (George & Pratt, 2012), the Covid-19 pandemic has incited an unprecedented flood of emails to our inboxes from companies reassuring us that “we’re all in this together.” As composition scholars begin to investigate how organizations have responded to this pandemic, this article explores the rise of the “we’re here for you” email, a rapidly developing genre that reveals an unsettling relationship with the voice behind our consumer products and also a paradigm shift in how organizations connect with consumers during times of crisis.
{"title":"We’re Here for You: The Unsolicited Covid-19 Email","authors":"Kristin Winet, Ryan L. Winet","doi":"10.1177/1050651920959192","DOIUrl":"https://doi.org/10.1177/1050651920959192","url":null,"abstract":"Although companies have long used email to correspond directly with consumers in times of crisis (George & Pratt, 2012), the Covid-19 pandemic has incited an unprecedented flood of emails to our inboxes from companies reassuring us that “we’re all in this together.” As composition scholars begin to investigate how organizations have responded to this pandemic, this article explores the rise of the “we’re here for you” email, a rapidly developing genre that reveals an unsettling relationship with the voice behind our consumer products and also a paradigm shift in how organizations connect with consumers during times of crisis.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"35 1","pages":"134 - 139"},"PeriodicalIF":2.2,"publicationDate":"2020-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1050651920959192","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47190181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-16DOI: 10.1177/1050651920959189
Johndan Johnson-Eilola, S. Selber
The COVID-19 pandemic created major disruptions in technical communication classrooms everywhere. Although technical communication instructors are used to teaching in a variety of contexts and settings, adopting a flexible approach in the first place will allow them to be better prepared for the changing dynamics of an unpredictable world. The authors present an approach that constructs pedagogical scaffolding to emphasize outcomes, interactions, relationships, and projects. These interrelated aspects form a coherent vision that can support both pedagogical planning and real-time decision making in specific instructional situations.
{"title":"Strange Days: Creating Flexible Pedagogies for Technical Communication","authors":"Johndan Johnson-Eilola, S. Selber","doi":"10.1177/1050651920959189","DOIUrl":"https://doi.org/10.1177/1050651920959189","url":null,"abstract":"The COVID-19 pandemic created major disruptions in technical communication classrooms everywhere. Although technical communication instructors are used to teaching in a variety of contexts and settings, adopting a flexible approach in the first place will allow them to be better prepared for the changing dynamics of an unpredictable world. The authors present an approach that constructs pedagogical scaffolding to emphasize outcomes, interactions, relationships, and projects. These interrelated aspects form a coherent vision that can support both pedagogical planning and real-time decision making in specific instructional situations.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"35 1","pages":"154 - 159"},"PeriodicalIF":2.2,"publicationDate":"2020-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1050651920959189","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49196180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-24DOI: 10.1177/1050651920932192
Qian Li, J. Karreman, M. D. de Jong
This study examines the effects of inductively versus deductively organized product descriptions on Chinese and Western readers. It uses a 2 × 3 experimental design with text structure (inductive versus deductive) and cultural background (Chinese living in China, Chinese living in the Netherlands, and Westerners) as independent variables and recall, reading time, and readers’ opinions as dependent variables. Participants read a product description that explained two refrigerator types and then recommended which one to purchase. The results showed that Chinese readers rated readability and persuasiveness higher when the text was structured inductively whereas Western readers rated these aspects equally high for the inductively and deductively structured text. The results suggest that culturally preferred organizing principles do not affect readers’ ability to read and understand texts but that these principles might affect their opinions about the texts.
{"title":"Inductively Versus Deductively Structured Product Descriptions: Effects on Chinese and Western Readers","authors":"Qian Li, J. Karreman, M. D. de Jong","doi":"10.1177/1050651920932192","DOIUrl":"https://doi.org/10.1177/1050651920932192","url":null,"abstract":"This study examines the effects of inductively versus deductively organized product descriptions on Chinese and Western readers. It uses a 2 × 3 experimental design with text structure (inductive versus deductive) and cultural background (Chinese living in China, Chinese living in the Netherlands, and Westerners) as independent variables and recall, reading time, and readers’ opinions as dependent variables. Participants read a product description that explained two refrigerator types and then recommended which one to purchase. The results showed that Chinese readers rated readability and persuasiveness higher when the text was structured inductively whereas Western readers rated these aspects equally high for the inductively and deductively structured text. The results suggest that culturally preferred organizing principles do not affect readers’ ability to read and understand texts but that these principles might affect their opinions about the texts.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"34 1","pages":"335 - 363"},"PeriodicalIF":2.2,"publicationDate":"2020-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1050651920932192","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41999220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-24DOI: 10.1177/1050651920932198
Godwin Y. Agboka
Understanding the law and its impact on the practice of technical communication has been an important scholarly thread in technical and professional communication (TPC) for more than two decades. Technical communicators recognize the impact of their work on stakeholders as well as the potential liability issues associated with composing technical communication documents. While this scholarship is widespread, relatively few pedagogical resources are available to prepare students for success in a litigious world or to guide instructors in teaching legal writing. This article offers a case study of a legal writing course that prepares TPC students to develop legal literacy and succeed in the workplace.
{"title":"Legally Minded Technical Communicators: A Case Study of a Legal Writing Course","authors":"Godwin Y. Agboka","doi":"10.1177/1050651920932198","DOIUrl":"https://doi.org/10.1177/1050651920932198","url":null,"abstract":"Understanding the law and its impact on the practice of technical communication has been an important scholarly thread in technical and professional communication (TPC) for more than two decades. Technical communicators recognize the impact of their work on stakeholders as well as the potential liability issues associated with composing technical communication documents. While this scholarship is widespread, relatively few pedagogical resources are available to prepare students for success in a litigious world or to guide instructors in teaching legal writing. This article offers a case study of a legal writing course that prepares TPC students to develop legal literacy and succeed in the workplace.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"34 1","pages":"393 - 414"},"PeriodicalIF":2.2,"publicationDate":"2020-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1050651920932198","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48065058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-22DOI: 10.1177/1050651920932191
Shu Zhang, Jordy F. Gosselt, M. D. de Jong
Twitter is widely used by companies to reach various stakeholders, but how they use this social media platform is still unclear. To investigate how companies use Twitter, this study analyzes the content of the Twitter accounts of four large information technology companies, focusing on the arrangement of different Twitter accounts and on message characteristics (content, message elements, and communication strategies). The results show that companies used architectures of different Twitter accounts to serve various stakeholder groups. The companies’ tweets covered diverse topics within the corporate, marketing, and technical communication domains. The tweets focused more on providing information and promoting action than on facilitating dialogue.
{"title":"How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets","authors":"Shu Zhang, Jordy F. Gosselt, M. D. de Jong","doi":"10.1177/1050651920932191","DOIUrl":"https://doi.org/10.1177/1050651920932191","url":null,"abstract":"Twitter is widely used by companies to reach various stakeholders, but how they use this social media platform is still unclear. To investigate how companies use Twitter, this study analyzes the content of the Twitter accounts of four large information technology companies, focusing on the arrangement of different Twitter accounts and on message characteristics (content, message elements, and communication strategies). The results show that companies used architectures of different Twitter accounts to serve various stakeholder groups. The companies’ tweets covered diverse topics within the corporate, marketing, and technical communication domains. The tweets focused more on providing information and promoting action than on facilitating dialogue.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"34 1","pages":"364 - 392"},"PeriodicalIF":2.2,"publicationDate":"2020-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1050651920932191","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43375359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-09DOI: 10.1177/1050651920932182
J. Misak
{"title":"Book Review: Teaching Professional and Technical Communication: A Practicum in a Book","authors":"J. Misak","doi":"10.1177/1050651920932182","DOIUrl":"https://doi.org/10.1177/1050651920932182","url":null,"abstract":"","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"34 1","pages":"423 - 425"},"PeriodicalIF":2.2,"publicationDate":"2020-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1050651920932182","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41397678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-09DOI: 10.1177/1050651920932180
Amy Cicchino
{"title":"Book Review: Conversational Design. A Book Apart","authors":"Amy Cicchino","doi":"10.1177/1050651920932180","DOIUrl":"https://doi.org/10.1177/1050651920932180","url":null,"abstract":"","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"34 1","pages":"419 - 422"},"PeriodicalIF":2.2,"publicationDate":"2020-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1050651920932180","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44606308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-05DOI: 10.1177/1050651920932171
Jacob D. Richter
{"title":"Book Review: Citizenship and Advocacy in Technical Communication: Scholarly and Pedagogical Perspectives","authors":"Jacob D. Richter","doi":"10.1177/1050651920932171","DOIUrl":"https://doi.org/10.1177/1050651920932171","url":null,"abstract":"","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"34 1","pages":"415 - 418"},"PeriodicalIF":2.2,"publicationDate":"2020-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1050651920932171","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48640956","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-01DOI: 10.1177/1050651919892761
Timothy D. Giles
{"title":"Book Review: The Invention of Science: A New History of the Scientific Revolution","authors":"Timothy D. Giles","doi":"10.1177/1050651919892761","DOIUrl":"https://doi.org/10.1177/1050651919892761","url":null,"abstract":"","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"34 1","pages":"218 - 220"},"PeriodicalIF":2.2,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1050651919892761","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46446315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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