Pub Date : 2021-10-01DOI: 10.1177/10506519211021466
Jim Dubinsky, K. Getchell
Since 1985, the field of professional communication has grown in size and reputation while maintaining a space within its primary disciplinary home of the English department. This article relies on historical evidence to examine how a field that was once evenly divided between business communication and technical communication is now technical communication-centric, almost to the exclusion of business communication. The authors pose questions about the field of professional communication and how faculty who consider business communication to be their primary discipline (regardless of their disciplinary home) might play a role in future discussions related to disciplinarity and domains of knowledge.
{"title":"The Disappearance of Business Communication From Professional Communication Programs in English Departments","authors":"Jim Dubinsky, K. Getchell","doi":"10.1177/10506519211021466","DOIUrl":"https://doi.org/10.1177/10506519211021466","url":null,"abstract":"Since 1985, the field of professional communication has grown in size and reputation while maintaining a space within its primary disciplinary home of the English department. This article relies on historical evidence to examine how a field that was once evenly divided between business communication and technical communication is now technical communication-centric, almost to the exclusion of business communication. The authors pose questions about the field of professional communication and how faculty who consider business communication to be their primary discipline (regardless of their disciplinary home) might play a role in future discussions related to disciplinarity and domains of knowledge.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"35 1","pages":"433 - 468"},"PeriodicalIF":2.2,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42439976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-01DOI: 10.1177/10506519211021468
Erin Friess, Ryan K. Boettger
More than 20 years ago, Elizabeth O. Smith published her points of reference that documented the research trajectory of technical communication from 1988 to 1997. Her results indicated a focus on rhetorical analyses, a decrease in collaborative research, and a disproportionate representation of male authors. This study builds on these points with a quantitative content analysis of 1,271 articles that were published in five leading technical communication journals and Intercom, the trade magazine for the Society for Technical Communication, from 1996 to 2017. The results show that both the research journals and Intercom have pivoted to process-driven rather than product-driven content. The results also suggest that the primary topics of communication strategy and collaboration might be the most likely places to foster future industry–academic ties and that the greatest division between the two populations is the primary topic of rhetoric. This study offers an updated baseline for future investigations by offering an evaluation of disparate content foci between the publication types.
{"title":"Identifying Commonalities and Divergences Between Technical Communication Scholarly and Trade Publications (1996–2017)","authors":"Erin Friess, Ryan K. Boettger","doi":"10.1177/10506519211021468","DOIUrl":"https://doi.org/10.1177/10506519211021468","url":null,"abstract":"More than 20 years ago, Elizabeth O. Smith published her points of reference that documented the research trajectory of technical communication from 1988 to 1997. Her results indicated a focus on rhetorical analyses, a decrease in collaborative research, and a disproportionate representation of male authors. This study builds on these points with a quantitative content analysis of 1,271 articles that were published in five leading technical communication journals and Intercom, the trade magazine for the Society for Technical Communication, from 1996 to 2017. The results show that both the research journals and Intercom have pivoted to process-driven rather than product-driven content. The results also suggest that the primary topics of communication strategy and collaboration might be the most likely places to foster future industry–academic ties and that the greatest division between the two populations is the primary topic of rhetoric. This study offers an updated baseline for future investigations by offering an evaluation of disparate content foci between the publication types.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"35 1","pages":"407 - 432"},"PeriodicalIF":2.2,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10506519211021468","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46201509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-01DOI: 10.1177/10506519211021614
J. Agley
The social media account for Steak-umm, a frozen food product, achieved notoriety in 2020 for its messages about how to evaluate the quality of information. Bogomoletc and Lee proposed that the positive reaction to these messages being posted by a brand account resulted from expectancy violations and verified their idea with an analysis of 1,000 randomly selected tweets responding to Steak-umm's tweets. This comment responds to their work from a public health perspective and asks whether the expectancies that were violated were also those of nonscientists in general, allowing the tweets to serve as relief amidst a cavalcade of misinformation about COVID-19.
{"title":"Expectancy Violation and COVID-19 Misinformation: A Comment on Bogomoletc and Lee's “Frozen Meat Against COVID-19 Misinformation: An Analysis of Steak-umm and Positive Expectancy Violations”","authors":"J. Agley","doi":"10.1177/10506519211021614","DOIUrl":"https://doi.org/10.1177/10506519211021614","url":null,"abstract":"The social media account for Steak-umm, a frozen food product, achieved notoriety in 2020 for its messages about how to evaluate the quality of information. Bogomoletc and Lee proposed that the positive reaction to these messages being posted by a brand account resulted from expectancy violations and verified their idea with an analysis of 1,000 randomly selected tweets responding to Steak-umm's tweets. This comment responds to their work from a public health perspective and asks whether the expectancies that were violated were also those of nonscientists in general, allowing the tweets to serve as relief amidst a cavalcade of misinformation about COVID-19.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"35 1","pages":"496 - 504"},"PeriodicalIF":2.2,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10506519211021614","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44095801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-01DOI: 10.1177/10506519211021615
E. Bogomoletc, Nicole M. Lee
We would like to start by thanking Agley (2021) for responding to our article (Bogomoletc & Lee, 2021) and providing an extra perspective on the topic of public reactions to business communication during the coronavirus disease of 2019 (COVID-19) pandemic. We are excited about the opportunity to have an interdisciplinary discussion with public health scholars and extend our understanding of the topic.
{"title":"A Response to Jon Agley’s “Expectancy Violation and COVID-19 Misinformation”","authors":"E. Bogomoletc, Nicole M. Lee","doi":"10.1177/10506519211021615","DOIUrl":"https://doi.org/10.1177/10506519211021615","url":null,"abstract":"We would like to start by thanking Agley (2021) for responding to our article (Bogomoletc & Lee, 2021) and providing an extra perspective on the topic of public reactions to business communication during the coronavirus disease of 2019 (COVID-19) pandemic. We are excited about the opportunity to have an interdisciplinary discussion with public health scholars and extend our understanding of the topic.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"35 1","pages":"505 - 507"},"PeriodicalIF":2.2,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10506519211021615","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48371020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-01DOI: 10.1177/10506519211021467
Michelle McMullin, B. Dilger
Academic work increasingly involves creating digital tools with interdisciplinary teams distributed across institutions and roles. The negative impacts of distributed work are described at length in technical communication scholarship, but such impacts have not yet been realized in collaborative practices. By integrating attention to their core ethical principles, best practices, and work patterns, the authors are developing an ethical, sustainable approach to team building that they call constructive distributed work. This article describes their integrated approach, documents the best practices that guide their research team, and models the three-dimensional thinking that helps them develop sustainable digital tools and ensure the consistent professional development of all team members.
{"title":"Constructive Distributed Work: An Integrated Approach to Sustainable Collaboration and Research for Distributed Teams","authors":"Michelle McMullin, B. Dilger","doi":"10.1177/10506519211021467","DOIUrl":"https://doi.org/10.1177/10506519211021467","url":null,"abstract":"Academic work increasingly involves creating digital tools with interdisciplinary teams distributed across institutions and roles. The negative impacts of distributed work are described at length in technical communication scholarship, but such impacts have not yet been realized in collaborative practices. By integrating attention to their core ethical principles, best practices, and work patterns, the authors are developing an ethical, sustainable approach to team building that they call constructive distributed work. This article describes their integrated approach, documents the best practices that guide their research team, and models the three-dimensional thinking that helps them develop sustainable digital tools and ensure the consistent professional development of all team members.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"35 1","pages":"469 - 495"},"PeriodicalIF":2.2,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10506519211021467","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45843437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-01DOI: 10.1177/10506519211044186
Xingsong Shi, Wenjing Wan
To investigate the generic features of firm-generated advertisements (FGAs) in cross-cultural contexts, this study analyzed 327 FGAs by Dell Technologies and the Lenovo Group on Twitter and Sina Weibo. Integrating affordances and multimodality into genre analysis, the study showed that the FGAs were characterized by (a) flexible move structure, (b) persuasive language, (c) visual illustration, and (d) hyperlinks, hashtagging (#), and mentioning (@) functions. The FGAs on Sina Weibo, compared with those on Twitter, tended to use more language play, emojis, and contextual product pictures and show more emphasis on the niche of products, incentives, and celebrity endorsement.
{"title":"A Cross-Cultural Genre Analysis of Firm-Generated Advertisements on Twitter and Sina Weibo","authors":"Xingsong Shi, Wenjing Wan","doi":"10.1177/10506519211044186","DOIUrl":"https://doi.org/10.1177/10506519211044186","url":null,"abstract":"To investigate the generic features of firm-generated advertisements (FGAs) in cross-cultural contexts, this study analyzed 327 FGAs by Dell Technologies and the Lenovo Group on Twitter and Sina Weibo. Integrating affordances and multimodality into genre analysis, the study showed that the FGAs were characterized by (a) flexible move structure, (b) persuasive language, (c) visual illustration, and (d) hyperlinks, hashtagging (#), and mentioning (@) functions. The FGAs on Sina Weibo, compared with those on Twitter, tended to use more language play, emojis, and contextual product pictures and show more emphasis on the niche of products, incentives, and celebrity endorsement.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"36 1","pages":"71 - 104"},"PeriodicalIF":2.2,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42108133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-01DOI: 10.1177/10506519211044190
Cana Uluak Itchuaqiyaq, Avery C. Edenfield, Keith Grant-Davie
Risk communication is traditionally authored by institutions and addressed to the potentially affected publics for whom they are responsible. This study expands the scope of risk communication by analyzing safety guides produced by a hypermarginalized group for whom institutions show no responsibility: full-contact, street-level sex workers. Using corpus-assisted discourse analysis and keyword analysis to reveal patterns of word choices, the authors argue that the safety guides exhibit characteristics and qualities of professional communication: audience adaptation, social responsibility, and ethical awareness. This area of inquiry—the DIY, peer-to-peer, extrainstitutional risk communication produced by marginalized people—widens technical and professional communication's approach to risk communication.
{"title":"Sex Work and Professional Risk Communication: Keeping Safe on the Streets","authors":"Cana Uluak Itchuaqiyaq, Avery C. Edenfield, Keith Grant-Davie","doi":"10.1177/10506519211044190","DOIUrl":"https://doi.org/10.1177/10506519211044190","url":null,"abstract":"Risk communication is traditionally authored by institutions and addressed to the potentially affected publics for whom they are responsible. This study expands the scope of risk communication by analyzing safety guides produced by a hypermarginalized group for whom institutions show no responsibility: full-contact, street-level sex workers. Using corpus-assisted discourse analysis and keyword analysis to reveal patterns of word choices, the authors argue that the safety guides exhibit characteristics and qualities of professional communication: audience adaptation, social responsibility, and ethical awareness. This area of inquiry—the DIY, peer-to-peer, extrainstitutional risk communication produced by marginalized people—widens technical and professional communication's approach to risk communication.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"36 1","pages":"1 - 37"},"PeriodicalIF":2.2,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48311254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-30DOI: 10.1177/10506519211044195
Godwin Y. Agboka, I. Dorpenyo
The social justice turn in technical and professional communication (TPC) has inspired a substantial body of progressive scholarship and discussion. But it is not clear how these scholarly efforts have shaped (or are shaping) programmatic and curricular efforts. This article reports the findings of a survey of TPC instructors and an analysis of 231 TPC programs to examine their curricular efforts toward social justice. Drawing from the mixed findings, the authors argue that vigorous curricular efforts in social justice enable TPC to fully and practically demonstrate the core mandate of our discipline.
{"title":"Curricular Efforts in Technical Communication After the Social Justice Turn","authors":"Godwin Y. Agboka, I. Dorpenyo","doi":"10.1177/10506519211044195","DOIUrl":"https://doi.org/10.1177/10506519211044195","url":null,"abstract":"The social justice turn in technical and professional communication (TPC) has inspired a substantial body of progressive scholarship and discussion. But it is not clear how these scholarly efforts have shaped (or are shaping) programmatic and curricular efforts. This article reports the findings of a survey of TPC instructors and an analysis of 231 TPC programs to examine their curricular efforts toward social justice. Drawing from the mixed findings, the authors argue that vigorous curricular efforts in social justice enable TPC to fully and practically demonstrate the core mandate of our discipline.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"36 1","pages":"38 - 70"},"PeriodicalIF":2.2,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43545091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-08DOI: 10.1177/10506519211021604
M. Faris
Lean Technical Communication: Toward Sustainable Program Innovation is a book that every program administrator—whether of an undergraduate technical and professional communication (TPC), a graduate, or first-year writing (FYW) program—should read. As an administrator of an FYW program that serves roughly 3,500 students a semester, I found the book invaluable as I considered sustainability, strategy, and innovation for the program. In Lean Technical Communication, Meredith A. Johnson, W. Michele Simmons, and Patricia Sullivan offer a framework for what they call a lean program—one that is “innovative and disruptive,” responsive to local stakeholders and contingencies, aligned with but also challenging of the priorities of local institutions, sustainable, and strategic (p. xv). The book is divided into two parts: the first (Chapters 1–3) overviews their approach, framework, and principles, and the second (Chapters 4–7) illustrates the application of this framework through case examples. In this review, I largely focus on Part 1, which provides the framework that guides the rest of the book. Chapter 1 serves as a definitional chapter of sorts, explaining the book’s key concepts: disruption, sustainability, resilience, and innovation. Sustainability seems to be the central concept of the four, as the authors stress innovating, disrupting, and responding to challenges in sustainable ways “without compromising the natural environment or ignoring needs of diverse populations” (p. 8). The rest of the book shows that a program is sustainable when its central goals and Book Review
{"title":"Book Review: Lean Technical Communication: Toward Sustainable Program Innovation by Meredith A. Johnson, W. Michele Simmons, & Patricia Sullivan","authors":"M. Faris","doi":"10.1177/10506519211021604","DOIUrl":"https://doi.org/10.1177/10506519211021604","url":null,"abstract":"Lean Technical Communication: Toward Sustainable Program Innovation is a book that every program administrator—whether of an undergraduate technical and professional communication (TPC), a graduate, or first-year writing (FYW) program—should read. As an administrator of an FYW program that serves roughly 3,500 students a semester, I found the book invaluable as I considered sustainability, strategy, and innovation for the program. In Lean Technical Communication, Meredith A. Johnson, W. Michele Simmons, and Patricia Sullivan offer a framework for what they call a lean program—one that is “innovative and disruptive,” responsive to local stakeholders and contingencies, aligned with but also challenging of the priorities of local institutions, sustainable, and strategic (p. xv). The book is divided into two parts: the first (Chapters 1–3) overviews their approach, framework, and principles, and the second (Chapters 4–7) illustrates the application of this framework through case examples. In this review, I largely focus on Part 1, which provides the framework that guides the rest of the book. Chapter 1 serves as a definitional chapter of sorts, explaining the book’s key concepts: disruption, sustainability, resilience, and innovation. Sustainability seems to be the central concept of the four, as the authors stress innovating, disrupting, and responding to challenges in sustainable ways “without compromising the natural environment or ignoring needs of diverse populations” (p. 8). The rest of the book shows that a program is sustainable when its central goals and Book Review","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"35 1","pages":"508 - 511"},"PeriodicalIF":2.2,"publicationDate":"2021-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44012650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-01DOI: 10.1177/1050651920979997
S. Fraiberg
Scholars within the field of technical and professional communication (TPC) have called for situating the field in wider social, cultural, political, and global contexts. Despite a growing body of scholarship in this area, less attention has been focused on ways these issues are bound up in 21st-century global innovation and start-up ecosystems. This article addresses these issues by examining case studies of three high-tech initiatives in an emerging start-up ecosystem within the Occupied Palestinian Territory. In making this move, the research offers a theoretical and methodological framework for examining global innovation systems as they are constructed, enacted, maintained, extended, and transformed. Arguing for attention to the links between space and the politics of mobility, the author specifically examines the interplay of literacies, identities, technologies, mobilities, geographies, and practices.
{"title":"Unsettling Start-Up Ecosystems: Geographies, Mobilities, and Transnational Literacies in the Palestinian Start-Up Ecosystem","authors":"S. Fraiberg","doi":"10.1177/1050651920979997","DOIUrl":"https://doi.org/10.1177/1050651920979997","url":null,"abstract":"Scholars within the field of technical and professional communication (TPC) have called for situating the field in wider social, cultural, political, and global contexts. Despite a growing body of scholarship in this area, less attention has been focused on ways these issues are bound up in 21st-century global innovation and start-up ecosystems. This article addresses these issues by examining case studies of three high-tech initiatives in an emerging start-up ecosystem within the Occupied Palestinian Territory. In making this move, the research offers a theoretical and methodological framework for examining global innovation systems as they are constructed, enacted, maintained, extended, and transformed. Arguing for attention to the links between space and the politics of mobility, the author specifically examines the interplay of literacies, identities, technologies, mobilities, geographies, and practices.","PeriodicalId":46414,"journal":{"name":"Journal of Business and Technical Communication","volume":"35 1","pages":"219 - 253"},"PeriodicalIF":2.2,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1050651920979997","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46146346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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