Pub Date : 2023-04-17DOI: 10.1108/ijefm-10-2022-0084
Telma Van-Dúnem, Arnaldo Coelho, C. Bairrada
PurposeEven though the importance of understanding festivals from a tourism attraction development perspective has been addressed, few studies have examined the factor of brand equity in festival tourism. For that reason, this research examines the antecedents and consequents of the consumer-based brand equity (CBBE) of an event.Design/methodology/approachAfter data collection, which was carried out through a questionnaire, the structural equation model was used to analyze the statistical data. The results were based on a sample of 329 participants who attended two major music festivals in Portugal: NOS Primavera Sound and NOS Alive Portugal.FindingsFor both samples, this research shows that many aspects related to the event (image, experience and satisfaction) impact CBBE and CBBE influences destination image, the intention to revisit the destination and the intention to recommend the destination.Originality/valueThis study presents itself as innovative since it brings the CBBE of an event to the center of an investigation, showing how it helps transfer the effects of image, satisfaction and the experience of a festival to a destination image, the intention to revisit and the intention to recommend a place.
{"title":"Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations: the case of Portuguese music festivals","authors":"Telma Van-Dúnem, Arnaldo Coelho, C. Bairrada","doi":"10.1108/ijefm-10-2022-0084","DOIUrl":"https://doi.org/10.1108/ijefm-10-2022-0084","url":null,"abstract":"PurposeEven though the importance of understanding festivals from a tourism attraction development perspective has been addressed, few studies have examined the factor of brand equity in festival tourism. For that reason, this research examines the antecedents and consequents of the consumer-based brand equity (CBBE) of an event.Design/methodology/approachAfter data collection, which was carried out through a questionnaire, the structural equation model was used to analyze the statistical data. The results were based on a sample of 329 participants who attended two major music festivals in Portugal: NOS Primavera Sound and NOS Alive Portugal.FindingsFor both samples, this research shows that many aspects related to the event (image, experience and satisfaction) impact CBBE and CBBE influences destination image, the intention to revisit the destination and the intention to recommend the destination.Originality/valueThis study presents itself as innovative since it brings the CBBE of an event to the center of an investigation, showing how it helps transfer the effects of image, satisfaction and the experience of a festival to a destination image, the intention to revisit and the intention to recommend a place.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":"1 1","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41323616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PurposeThe aim of this study is to understand the transformations that the event industry has undergone during the COVID-19 pandemic and what changes still may happen in the future, here according to business event managers.Design/methodology/approachBeing explorative in nature, the study adopts a qualitative research design based on semi-structured in-depth interviews submitted to a purposive sample of 26 Italian business event agency managers.FindingsThe findings reveal that the pandemic boosted the digital transformation of the event industry, spurring organizers to recraft and execute their business models. Such changes may give rise to important ethical concerns that should be carefully considered by academics, professionals and policymakers.Research limitations/implicationsThe research is based on a purposive sample of Italian business event managers. Therefore, in addition to be country-specific, the research includes only a single typology of business event stakeholders.Originality/valueThe article points out possible counterintuitive considerations that may rise related to the ethical issues emerging from the adoption of novel business models in the event industry after the COVID-19 pandemic. The study suggests possible objects of reflection for scholars, event managers and policymakers to plan and organize a more equitable and sustainable business in the future.
{"title":"COVID-19 and the digitization of business events: how the health crisis accelerated ethical issues","authors":"Niccolò Piccioni, Costanza Nosi, Chiara Ottolenghi, Giulia Nevi","doi":"10.1108/ijefm-04-2022-0026","DOIUrl":"https://doi.org/10.1108/ijefm-04-2022-0026","url":null,"abstract":"PurposeThe aim of this study is to understand the transformations that the event industry has undergone during the COVID-19 pandemic and what changes still may happen in the future, here according to business event managers.Design/methodology/approachBeing explorative in nature, the study adopts a qualitative research design based on semi-structured in-depth interviews submitted to a purposive sample of 26 Italian business event agency managers.FindingsThe findings reveal that the pandemic boosted the digital transformation of the event industry, spurring organizers to recraft and execute their business models. Such changes may give rise to important ethical concerns that should be carefully considered by academics, professionals and policymakers.Research limitations/implicationsThe research is based on a purposive sample of Italian business event managers. Therefore, in addition to be country-specific, the research includes only a single typology of business event stakeholders.Originality/valueThe article points out possible counterintuitive considerations that may rise related to the ethical issues emerging from the adoption of novel business models in the event industry after the COVID-19 pandemic. The study suggests possible objects of reflection for scholars, event managers and policymakers to plan and organize a more equitable and sustainable business in the future.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41472313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-27DOI: 10.1108/ijefm-10-2022-0078
D. Kourkouridis, Y. Frangopoulos, N. Kapitsinis
PurposeTrade fairs have crucial socio-economic, cultural and political impacts. This paper aims to explore these multi-faceted effects at the local level from a citizens' perspective.Design/methodology/approachThe economic, social, environmental and socio-cultural effects of trade fair activity are studied by employing the case study of Thessaloniki International Fair. These impacts are examined based on the views of people in the local community of the host area, conducting a fieldwork survey with questionnaires.FindingsThe analysis, based on descriptive statistics, factor analysis and induction statistics, indicates that the economic, environmental and socio-cultural effects of trade fair activity on the city are largely viewed positively by residents of Thessaloniki. Differences in representations of fair's impacts are evident in what specific groups, according to age, educational level and occupation, expect from trade fair activity.Originality/valueWhile fairs' effects have been examined by studies in economics, sociology and politics, providing useful insights about the inter-linkages between trade fairs and host cities, they tend to pay little attention to citizens' perceptions on fairs' socio-economic implications. This paper enriches the literature on trade fairs' effects by adopting a citizens' perspective, being among the first studies to focus on representations, perceptions and views of residents of the host city to examine fairs' socio-economic implications.
{"title":"Socio-economic effects of trade fairs on host cities from a citizens' perspective: The case of Thessaloniki, Greece","authors":"D. Kourkouridis, Y. Frangopoulos, N. Kapitsinis","doi":"10.1108/ijefm-10-2022-0078","DOIUrl":"https://doi.org/10.1108/ijefm-10-2022-0078","url":null,"abstract":"PurposeTrade fairs have crucial socio-economic, cultural and political impacts. This paper aims to explore these multi-faceted effects at the local level from a citizens' perspective.Design/methodology/approachThe economic, social, environmental and socio-cultural effects of trade fair activity are studied by employing the case study of Thessaloniki International Fair. These impacts are examined based on the views of people in the local community of the host area, conducting a fieldwork survey with questionnaires.FindingsThe analysis, based on descriptive statistics, factor analysis and induction statistics, indicates that the economic, environmental and socio-cultural effects of trade fair activity on the city are largely viewed positively by residents of Thessaloniki. Differences in representations of fair's impacts are evident in what specific groups, according to age, educational level and occupation, expect from trade fair activity.Originality/valueWhile fairs' effects have been examined by studies in economics, sociology and politics, providing useful insights about the inter-linkages between trade fairs and host cities, they tend to pay little attention to citizens' perceptions on fairs' socio-economic implications. This paper enriches the literature on trade fairs' effects by adopting a citizens' perspective, being among the first studies to focus on representations, perceptions and views of residents of the host city to examine fairs' socio-economic implications.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44569180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-19DOI: 10.1108/ijefm-08-2022-0062
Watchara Chiengkul, P. Mahasuweerachai, Chompoonut Suttikun
PurposeCharity sports events have emerged as a major, beneficial social phenomenon to be encouraged. In this study, the authors aim to examine the relationships among personal norms, social norms, self-identity, response efficacy and the “warm glow” feeling, which, in turn, influences willingness to return and enjoyment of participation in charity sports events in Thailand.Design/methodology/approachAn online self-administered survey was conducted to collect data from 600 participants, and structural equation modelling (SEM) was done under the two-step modelling approach to test the hypotheses.FindingsThe findings indicate that self-identity and response efficacy positively influence participants' warm glow. By contrast, the relationships of personal and social norms with warm glow are not significant. Moreover, warm glow positively influences participants' willingness to return to attend the event and their enjoyment.Practical implicationsThis study's findings have academic implications and can benefit marketers and event organizers by giving them insights into participants' behaviour and allowing them to better create services to improve participant experiences and boost repeat attendance better.Originality/valueBy applying the concept of warm glow in the context of charity sports events, this study deepens the understanding of the causal pathways from the antecedents to participants' willingness to return and enjoyment through the warm glow.
{"title":"Why do self-identity and efficacy matter for enjoying participation in charity sports events? The role of the warm glow feeling","authors":"Watchara Chiengkul, P. Mahasuweerachai, Chompoonut Suttikun","doi":"10.1108/ijefm-08-2022-0062","DOIUrl":"https://doi.org/10.1108/ijefm-08-2022-0062","url":null,"abstract":"PurposeCharity sports events have emerged as a major, beneficial social phenomenon to be encouraged. In this study, the authors aim to examine the relationships among personal norms, social norms, self-identity, response efficacy and the “warm glow” feeling, which, in turn, influences willingness to return and enjoyment of participation in charity sports events in Thailand.Design/methodology/approachAn online self-administered survey was conducted to collect data from 600 participants, and structural equation modelling (SEM) was done under the two-step modelling approach to test the hypotheses.FindingsThe findings indicate that self-identity and response efficacy positively influence participants' warm glow. By contrast, the relationships of personal and social norms with warm glow are not significant. Moreover, warm glow positively influences participants' willingness to return to attend the event and their enjoyment.Practical implicationsThis study's findings have academic implications and can benefit marketers and event organizers by giving them insights into participants' behaviour and allowing them to better create services to improve participant experiences and boost repeat attendance better.Originality/valueBy applying the concept of warm glow in the context of charity sports events, this study deepens the understanding of the causal pathways from the antecedents to participants' willingness to return and enjoyment through the warm glow.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44399142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-09DOI: 10.1108/ijefm-08-2022-0064
Reyhaneh Hooshmand, B. Sung, Kym Jefferies, Robert A. Jefferies, Joanna Lin
PurposeThe current research presents a case study on how COVID-19 has influenced event attendees' attitudes toward safety procedures, venue capacity, purchasing tickets in advance, type of events (e.g. theatre, music and art) and the mode of the event (i.e. live vs online).Design/methodology/approachIn two timeframes (i.e. during and after COVID-19 lockdowns), data were collected via a self-completed online survey from a regional Western Australia (WA) town, Geraldton. In total, 94 event attendees were recruited in Wave 1 (during lockdowns), and 126 respondents were recruited in Wave 2 (after lockdowns). The naturalistic data collection examines how COVID-19 has influenced attendees' attitudes.FindingsThe findings suggest that attendees have adapted to the new normal of COVID-19. If safety procedures are followed, most respondents are comfortable attending an entertainment event during and after the lockdown (Wave 1 and Wave 2). Furthermore, respondents exhibited comfort following COVID-19 safety precautions at events even after COVID-19 lockdowns, except for mandatory mask-wearing. However, the COVID-19 pandemic has prompted event attendees to prefer lower seating capacity at events, while the gradual easing of restrictions reduces their discomfort toward higher seat capacity.Originality/valueAlthough some research has examined the financial and economic impact of COVID-19 on the event industry, there is limited research on consumers' or attendees' perceptions and attitudes toward events, particularly entertainment events and festivals, as the world emerges from the pandemic. Thus, the current case study is the first to examine event attendees' attitudes toward entertainment event management and operation during and after COVID-19 lockdowns. The finding provides significant theoretical and managerial implications surrounding the reaction of event attendees toward entertainment events (i.e. festivals) during health crises such as COVID-19.
{"title":"The impact of COVID-19 on regional event attendees' attitudes: a survey during and after COVID-19 lockdowns","authors":"Reyhaneh Hooshmand, B. Sung, Kym Jefferies, Robert A. Jefferies, Joanna Lin","doi":"10.1108/ijefm-08-2022-0064","DOIUrl":"https://doi.org/10.1108/ijefm-08-2022-0064","url":null,"abstract":"PurposeThe current research presents a case study on how COVID-19 has influenced event attendees' attitudes toward safety procedures, venue capacity, purchasing tickets in advance, type of events (e.g. theatre, music and art) and the mode of the event (i.e. live vs online).Design/methodology/approachIn two timeframes (i.e. during and after COVID-19 lockdowns), data were collected via a self-completed online survey from a regional Western Australia (WA) town, Geraldton. In total, 94 event attendees were recruited in Wave 1 (during lockdowns), and 126 respondents were recruited in Wave 2 (after lockdowns). The naturalistic data collection examines how COVID-19 has influenced attendees' attitudes.FindingsThe findings suggest that attendees have adapted to the new normal of COVID-19. If safety procedures are followed, most respondents are comfortable attending an entertainment event during and after the lockdown (Wave 1 and Wave 2). Furthermore, respondents exhibited comfort following COVID-19 safety precautions at events even after COVID-19 lockdowns, except for mandatory mask-wearing. However, the COVID-19 pandemic has prompted event attendees to prefer lower seating capacity at events, while the gradual easing of restrictions reduces their discomfort toward higher seat capacity.Originality/valueAlthough some research has examined the financial and economic impact of COVID-19 on the event industry, there is limited research on consumers' or attendees' perceptions and attitudes toward events, particularly entertainment events and festivals, as the world emerges from the pandemic. Thus, the current case study is the first to examine event attendees' attitudes toward entertainment event management and operation during and after COVID-19 lockdowns. The finding provides significant theoretical and managerial implications surrounding the reaction of event attendees toward entertainment events (i.e. festivals) during health crises such as COVID-19.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49386946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-03DOI: 10.1108/ijefm-05-2022-0039
Raquel García Revilla, Olga Martínez Moure, C. Einsle
PurposeIn this work, the authors present a review of mobile applications for event management available for smartphones with the iOS operating system. The objective of the work is to carry out an analysis of these applications, offering an educational point of view and filling a gap in the doctrine, as the authors are dealing with an academically still new subject.Design/methodology/approachFirst, the authors conducted a literature review regarding the impact of technology on event organizations. Second, the authors analysed mobile applications for event management, the results of which are presented in this paper. Particularly, its main characteristics, strengths and weaknesses are analysed. Finally, the authors present the design of an activity with one of the beforehand analysed applications, in order to see its contribution to event management education.FindingsIt has been possible to improve learning and acquire specific skills related to the subject of study. Specified event management applications offer a wide range of advantages to facilitate the planning and management of events.Practical implicationsThe study provides practical implications for managers in the hospitality industry.Originality/valueThis study provides a deeper insight into the functionalities and usefulness of event management mobile applications.
{"title":"Advances in event management using new technologies and mobile applications","authors":"Raquel García Revilla, Olga Martínez Moure, C. Einsle","doi":"10.1108/ijefm-05-2022-0039","DOIUrl":"https://doi.org/10.1108/ijefm-05-2022-0039","url":null,"abstract":"PurposeIn this work, the authors present a review of mobile applications for event management available for smartphones with the iOS operating system. The objective of the work is to carry out an analysis of these applications, offering an educational point of view and filling a gap in the doctrine, as the authors are dealing with an academically still new subject.Design/methodology/approachFirst, the authors conducted a literature review regarding the impact of technology on event organizations. Second, the authors analysed mobile applications for event management, the results of which are presented in this paper. Particularly, its main characteristics, strengths and weaknesses are analysed. Finally, the authors present the design of an activity with one of the beforehand analysed applications, in order to see its contribution to event management education.FindingsIt has been possible to improve learning and acquire specific skills related to the subject of study. Specified event management applications offer a wide range of advantages to facilitate the planning and management of events.Practical implicationsThe study provides practical implications for managers in the hospitality industry.Originality/valueThis study provides a deeper insight into the functionalities and usefulness of event management mobile applications.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46565232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-20DOI: 10.1108/ijefm-04-2022-0036
Ramzi Al Rousan, N. Khasawneh, Sujood Sujood, Naseema Bano
PurposeThis paper aims to predict the post-pandemic intention of Indian consumers to participate in tourism and hospitality T&H events by incorporating the perception of Covid-19 (PCOV) into the theory of planned behavior (TPB). It also examines the relationship among attitude, subjective norm, perceived behavioral control, behavioral intention and PCOV.Design/methodology/approachThis research employed a quantitative research technique, with data collected using an online questionnaire-based survey from August 23 to October 29, 2021. The sampling approach is convenient, and the sample of this study is comprised of individuals who follow events pages on social networking sites.FindingsThe findings of SEM revealed that the proposed model has better explanatory and predictive power. The path analysis showed that all the variables of the TPB are significantly and positively associated with the post-pandemic intention to participate in the T&H events. However, the PCOV is negatively associated with the post-pandemic intention.Research limitations/implicationsThe results of this study give an idea about the post-pandemic intention of Indian consumers to participate in T&H events. The results of this study revealed important practical implications for event management organizations, travel agencies that deal in events, the T&H industry, tourism planners and other stakeholders, as these findings may be used to develop effective marketing strategies.Originality/valueThere has been a lot of research on TPB in the context of coronavirus, but to the best of the authors' knowledge, there is a gap in the literature regarding the intention to participate in T&H events. Hence, this research fills that gap.
{"title":"Post-pandemic intention to participate in the tourism and hospitality (T&H) events: an integrated investigation through the lens of the theory of planned behavior and perception of Covid-19","authors":"Ramzi Al Rousan, N. Khasawneh, Sujood Sujood, Naseema Bano","doi":"10.1108/ijefm-04-2022-0036","DOIUrl":"https://doi.org/10.1108/ijefm-04-2022-0036","url":null,"abstract":"PurposeThis paper aims to predict the post-pandemic intention of Indian consumers to participate in tourism and hospitality T&H events by incorporating the perception of Covid-19 (PCOV) into the theory of planned behavior (TPB). It also examines the relationship among attitude, subjective norm, perceived behavioral control, behavioral intention and PCOV.Design/methodology/approachThis research employed a quantitative research technique, with data collected using an online questionnaire-based survey from August 23 to October 29, 2021. The sampling approach is convenient, and the sample of this study is comprised of individuals who follow events pages on social networking sites.FindingsThe findings of SEM revealed that the proposed model has better explanatory and predictive power. The path analysis showed that all the variables of the TPB are significantly and positively associated with the post-pandemic intention to participate in the T&H events. However, the PCOV is negatively associated with the post-pandemic intention.Research limitations/implicationsThe results of this study give an idea about the post-pandemic intention of Indian consumers to participate in T&H events. The results of this study revealed important practical implications for event management organizations, travel agencies that deal in events, the T&H industry, tourism planners and other stakeholders, as these findings may be used to develop effective marketing strategies.Originality/valueThere has been a lot of research on TPB in the context of coronavirus, but to the best of the authors' knowledge, there is a gap in the literature regarding the intention to participate in T&H events. Hence, this research fills that gap.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47165707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-16DOI: 10.1108/ijefm-11-2021-0083
Jovan Velroy Fernandes, E. Krolikowska
PurposeThe purpose of this paper is to contribute to the conceptualisation of the festival customer experience by proposing a new framework based on three interrelated concepts: event design, social environment and digital environment.Design/methodology/approachThe authors use a theory adaptation research design to adapt an existing customer experience framework to the specific context of festival customer experience based on the literature on customer experience and experiential marketing within events, festivals, tourism and leisure.FindingsBased on this new conceptual framework, the authors identify interrelationships between event design, social environment and digital environment which can be managed by festival organisers to improve the customer experience.Research limitations/implicationsThis study’s analysis identifies five areas which are crucial for managing the contemporary festival customer experience. It offers researchers a conceptual framework for further development.Originality/valueThe paper proposes a new conceptual framework for festival customer experience which can be used to improve brand experiences at festivals. This is an emerging area which warrants further attention since festivals provide a valuable opportunity for brands to engage and build relationships with prospective and existing customers. This study is the first to combine insights from the interrelationships between event design, digital environment and social environment to better understand how to improve the management of brand experiences at festivals.
{"title":"The festival customer experience: a conceptual framework","authors":"Jovan Velroy Fernandes, E. Krolikowska","doi":"10.1108/ijefm-11-2021-0083","DOIUrl":"https://doi.org/10.1108/ijefm-11-2021-0083","url":null,"abstract":"PurposeThe purpose of this paper is to contribute to the conceptualisation of the festival customer experience by proposing a new framework based on three interrelated concepts: event design, social environment and digital environment.Design/methodology/approachThe authors use a theory adaptation research design to adapt an existing customer experience framework to the specific context of festival customer experience based on the literature on customer experience and experiential marketing within events, festivals, tourism and leisure.FindingsBased on this new conceptual framework, the authors identify interrelationships between event design, social environment and digital environment which can be managed by festival organisers to improve the customer experience.Research limitations/implicationsThis study’s analysis identifies five areas which are crucial for managing the contemporary festival customer experience. It offers researchers a conceptual framework for further development.Originality/valueThe paper proposes a new conceptual framework for festival customer experience which can be used to improve brand experiences at festivals. This is an emerging area which warrants further attention since festivals provide a valuable opportunity for brands to engage and build relationships with prospective and existing customers. This study is the first to combine insights from the interrelationships between event design, digital environment and social environment to better understand how to improve the management of brand experiences at festivals.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42783068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-12DOI: 10.1108/ijefm-04-2022-0032
P. Schütte, Malte Schönefeld, Yannic Schulte, F. Fiedrich
PurposeBetween 2020 and spring 2022, health safety was the new pressing concern among the risks at major events. It seemed that it – respectively hygiene as part of infection control – was as important as event safety if an event in Germany was to be approved. Problems aroused in terms of an equal implementation in practice. This article therefore addresses how safety and hygiene aspects interacted during event planning and implementation phases.Design/methodology/approachThe authors draw on qualitative data from a German research project. They use results from eleven semi-structured expert interviews and four field observations at major events. One guiding assumption in the content analysis is that there are major interrelations between event and health safety concepts, which become visible during planning and the implementation of event-related technical, organisational and personal measures.FindingsThe empirical data shows that hygiene is not perceived as an integral part of event safety, but rather as a disconnected pillar beside the “classical” event safety. This is reflected in an imbalanced attention as well as in separate, disintegrated concepts. This disconnectedness leaves room for unwanted interplays between event and health safety as well as potential legitimacy facades.Originality/valueMost studies to date focus on the effectiveness of hygiene concepts and impacts of COVID-19 on the event sector in general without taking a closer look at interactions between event safety and health safety.
{"title":"What counts, safety and security or hygiene? Suggestions on the reopening of major events under pandemic conditions in Germany","authors":"P. Schütte, Malte Schönefeld, Yannic Schulte, F. Fiedrich","doi":"10.1108/ijefm-04-2022-0032","DOIUrl":"https://doi.org/10.1108/ijefm-04-2022-0032","url":null,"abstract":"PurposeBetween 2020 and spring 2022, health safety was the new pressing concern among the risks at major events. It seemed that it – respectively hygiene as part of infection control – was as important as event safety if an event in Germany was to be approved. Problems aroused in terms of an equal implementation in practice. This article therefore addresses how safety and hygiene aspects interacted during event planning and implementation phases.Design/methodology/approachThe authors draw on qualitative data from a German research project. They use results from eleven semi-structured expert interviews and four field observations at major events. One guiding assumption in the content analysis is that there are major interrelations between event and health safety concepts, which become visible during planning and the implementation of event-related technical, organisational and personal measures.FindingsThe empirical data shows that hygiene is not perceived as an integral part of event safety, but rather as a disconnected pillar beside the “classical” event safety. This is reflected in an imbalanced attention as well as in separate, disintegrated concepts. This disconnectedness leaves room for unwanted interplays between event and health safety as well as potential legitimacy facades.Originality/valueMost studies to date focus on the effectiveness of hygiene concepts and impacts of COVID-19 on the event sector in general without taking a closer look at interactions between event safety and health safety.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44711700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-12DOI: 10.1108/ijefm-07-2022-0057
Raphaela Stadler, Trudie Walters, A. Jepson
PurposeThis paper explores mental wellbeing in the events industry. We argue that mental wellbeing is often difficult to achieve in the stressful and deadline-driven events industry, and that better awareness and understanding of specific actions for employees to flourish at work is needed.Design/methodology/approachWe used in-depth semi-structured interviews with event professionals in the UK to investigate their individual coping strategies. To contextualise, we used the Five Ways to Wellbeing framework as an analytical tool.FindingsOur findings reveal that event professionals currently unconsciously engage in a variety of actions to maintain and enhance their mental wellbeing outside of work, but not at work. Out of the Five Ways to Wellbeing, specific actions to Connect, Be Active and Take Notice were most important to event professionals. The remaining two ways, Keep Learning and Give, were also identified in the data, although they were less prominent.Practical implicationsWe present recommendations for event professionals to more consciously engage with the Five Ways to Wellbeing and for employers to develop mental wellbeing initiatives that allow their employees to flourish.Originality/valueIn event studies, the Five Ways to Wellbeing have thus far only been applied to event attendees, volunteers and the local community. Our paper highlights how event employees can also benefit from engaging in some of the actions set out in the framework to enhance their mental wellbeing at work.
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