Pub Date : 2023-04-26DOI: 10.1108/ijefm-12-2022-0097
G. Luna-Cortés
PurposeAcademics recently identified a lack of research regarding who should guide interactions in virtual social networks when risks appear. Data shows that organizers are usually less active than other users in this context, which can lead to negative reactions among attendees. This research examines if and how virtual social network communication guided by an official source (vs a nonofficial source vs control group) reduces perceived crime risks and trust before the event, leading to lower ambivalence and higher intention to attend. The study was conducted in Colombia, a country where many individuals face this type of risk.Design/methodology/approachFirst-year university students (N = 210) from Colombia were invited to a “Welcome Cocktail”. Two weeks before the cocktail, they were divided into three groups (70 per condition) to receive information. In Group 1, participants were invited to be part of a WhatsApp group administered by one of the organizers. In Group 2, they participated in a WhatsApp group administered by a student. Group 3 was the control (i.e. no virtual communication established before the event). One week after the meeting, they were gathered again and answered a questionnaire, which measured perceived crime risk, trust, ambivalence and intention to attend.FindingsParticipants in the WhatsApp group administered by an official source perceived lower risk and higher trust in the organizers, which led to lower ambivalence towards the event and higher intention to attend it. The relationship between ambivalence and intention to attend is moderated by the nationality of the participants (locals vs foreigners), such as, at equal levels of ambivalence, foreigners show lower intention to attend the event.Originality/valueThis is the first study that compares different approaches on a virtual social network to reduce perceived crime risk in event management. The results present new findings on how the presence of an official source can mitigate this risk, and which potential attendees (i.e. locals vs foreigners) are especially benefited from it. The findings are particularly useful for managers in regions where attendees face crime risks every day, and might feel low trust towards public and private institutions, such as in Colombia.
{"title":"The use of virtual social networks during the anticipatory phase to reduce perceived crime risk and increase trust in organizers","authors":"G. Luna-Cortés","doi":"10.1108/ijefm-12-2022-0097","DOIUrl":"https://doi.org/10.1108/ijefm-12-2022-0097","url":null,"abstract":"PurposeAcademics recently identified a lack of research regarding who should guide interactions in virtual social networks when risks appear. Data shows that organizers are usually less active than other users in this context, which can lead to negative reactions among attendees. This research examines if and how virtual social network communication guided by an official source (vs a nonofficial source vs control group) reduces perceived crime risks and trust before the event, leading to lower ambivalence and higher intention to attend. The study was conducted in Colombia, a country where many individuals face this type of risk.Design/methodology/approachFirst-year university students (N = 210) from Colombia were invited to a “Welcome Cocktail”. Two weeks before the cocktail, they were divided into three groups (70 per condition) to receive information. In Group 1, participants were invited to be part of a WhatsApp group administered by one of the organizers. In Group 2, they participated in a WhatsApp group administered by a student. Group 3 was the control (i.e. no virtual communication established before the event). One week after the meeting, they were gathered again and answered a questionnaire, which measured perceived crime risk, trust, ambivalence and intention to attend.FindingsParticipants in the WhatsApp group administered by an official source perceived lower risk and higher trust in the organizers, which led to lower ambivalence towards the event and higher intention to attend it. The relationship between ambivalence and intention to attend is moderated by the nationality of the participants (locals vs foreigners), such as, at equal levels of ambivalence, foreigners show lower intention to attend the event.Originality/valueThis is the first study that compares different approaches on a virtual social network to reduce perceived crime risk in event management. The results present new findings on how the presence of an official source can mitigate this risk, and which potential attendees (i.e. locals vs foreigners) are especially benefited from it. The findings are particularly useful for managers in regions where attendees face crime risks every day, and might feel low trust towards public and private institutions, such as in Colombia.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2023-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49645835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-24DOI: 10.1108/ijefm-09-2022-0076
Jordi Oliva
PurposeThe aim of this paper is to test a new proposal of a model to analyze emotional outcomes in relation to the key factors constituting the experience of a music festival.Design/methodology/approachThis article first examines how emotions and intangible impacts are conceptualized and analyzed by different disciplines; secondly, this article exposes the relevance of musical emotions and the contextual elements in the generation of the music festival experience; the article then proposes a new model to assess the emotional impacts of music festivals, named the Emotional Impact of Music Festivals (EIMF). Finally, this article shows the test of the model through quantitative and qualitative analysis.FindingsThe findings reveal that perceived emotions in the music festival context should be based on the definition of musical emotions. At the same time, the model combines the different sources of emotions taken from validated tools in multiple academic disciplines. The new proposal enables the emotional outcome of the music festival experience to be identified and helps to understand the weight of the experience's main elements.Practical implicationsThe new proposed model facilitates the research on music festivals and illuminates the key role of music when organizing festivals to enhance attendee experience. Finally, this model reveals the main elements required to obtain an intense emotional outcome in these types of events.Originality/valueThe study expands the different scales and model proposals in live events and combines existent musical emotion models from the psychological perspective with theoretical models from the intangible impact evaluation. This study shows a genuine test for a theoretical model that can be further developed. Finally, this study shows how the new tool EIMF can help music festival organizers to understand the weight of the constituting factors of festival experience and the results in applied studies.
{"title":"An emotional perspective of music festival experience evaluation: a new model of emotional analysis","authors":"Jordi Oliva","doi":"10.1108/ijefm-09-2022-0076","DOIUrl":"https://doi.org/10.1108/ijefm-09-2022-0076","url":null,"abstract":"PurposeThe aim of this paper is to test a new proposal of a model to analyze emotional outcomes in relation to the key factors constituting the experience of a music festival.Design/methodology/approachThis article first examines how emotions and intangible impacts are conceptualized and analyzed by different disciplines; secondly, this article exposes the relevance of musical emotions and the contextual elements in the generation of the music festival experience; the article then proposes a new model to assess the emotional impacts of music festivals, named the Emotional Impact of Music Festivals (EIMF). Finally, this article shows the test of the model through quantitative and qualitative analysis.FindingsThe findings reveal that perceived emotions in the music festival context should be based on the definition of musical emotions. At the same time, the model combines the different sources of emotions taken from validated tools in multiple academic disciplines. The new proposal enables the emotional outcome of the music festival experience to be identified and helps to understand the weight of the experience's main elements.Practical implicationsThe new proposed model facilitates the research on music festivals and illuminates the key role of music when organizing festivals to enhance attendee experience. Finally, this model reveals the main elements required to obtain an intense emotional outcome in these types of events.Originality/valueThe study expands the different scales and model proposals in live events and combines existent musical emotion models from the psychological perspective with theoretical models from the intangible impact evaluation. This study shows a genuine test for a theoretical model that can be further developed. Finally, this study shows how the new tool EIMF can help music festival organizers to understand the weight of the constituting factors of festival experience and the results in applied studies.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2023-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41585336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-19DOI: 10.1108/ijefm-04-2022-0029
Effie Steriopoulos, Can-Seng Ooi
PurposeThis research conceptualises the hallmark event, Melbourne Cup in Australia, as a major sporting brand experience. While numerous studies have explored consumer engagement and experiences in major sporting events, few research studies highlight the negative issues, such as alcoholism, gambling and violence, that may affect consumer engagement and experience. This article addresses the challenges and opportunities of providing immersive and transformative experiences through transformative service research (TSR) approaches when such negative issues are swirling around.Design/methodology/approachThe paper is conceptual. It uses the example of Melbourne Cup to illuminate aspects of the conceptual framework.FindingsThe article unpacks a myriad of positive and negative immersive brand experiences and contributes a conceptual framework to understand the sporting brand experience phenomenon and shows how authentically responsible marketing approaches can improve the sport spectator experience.Research limitations/implicationsInsights from the extended TSR framework presents implications for various organisations that are involved with strategic destination marketing approaches. It guides key stakeholders to engage in dialogue and collaborate in order to improve the attendee transformative experience. Inviting collaborators will facilitate the exchange of ideas that will improve event organisation. Consistent approaches among hospitality service providers would improve alcohol service and create a safe environment for attendees. The TSR framework guides players of the experience to engage in meaningful dialogue with a common goal to improve consumer wellbeing. Education and training therefore are key elements in the consumer sporting brand experience.Practical implicationsThe adapted TSR framework offers insights to destination marketers such as sporting agencies, tour operators and sporting organisations/clubs. Marketers may promote bigger sporting events and organise tours via travel agencies and ignore key elements that may influence attendee decision. Destination marketing organisations (DMOs) can use the framework to promote effective planning and the key initiatives that the iconic event is involved with. The framework can be used as a guide to manage similar international events. Events of major or mega size and international reputation need specific frameworks that address crowd behaviours of similar sizes.Originality/valueAn extended transformative service approach is being conceptualised for major sporting brand experiences. Practical implications are also highlighted for DMOs when raising the profile of city brands.
{"title":"Transformative service research approaches for visitor experiences in major sporting events","authors":"Effie Steriopoulos, Can-Seng Ooi","doi":"10.1108/ijefm-04-2022-0029","DOIUrl":"https://doi.org/10.1108/ijefm-04-2022-0029","url":null,"abstract":"PurposeThis research conceptualises the hallmark event, Melbourne Cup in Australia, as a major sporting brand experience. While numerous studies have explored consumer engagement and experiences in major sporting events, few research studies highlight the negative issues, such as alcoholism, gambling and violence, that may affect consumer engagement and experience. This article addresses the challenges and opportunities of providing immersive and transformative experiences through transformative service research (TSR) approaches when such negative issues are swirling around.Design/methodology/approachThe paper is conceptual. It uses the example of Melbourne Cup to illuminate aspects of the conceptual framework.FindingsThe article unpacks a myriad of positive and negative immersive brand experiences and contributes a conceptual framework to understand the sporting brand experience phenomenon and shows how authentically responsible marketing approaches can improve the sport spectator experience.Research limitations/implicationsInsights from the extended TSR framework presents implications for various organisations that are involved with strategic destination marketing approaches. It guides key stakeholders to engage in dialogue and collaborate in order to improve the attendee transformative experience. Inviting collaborators will facilitate the exchange of ideas that will improve event organisation. Consistent approaches among hospitality service providers would improve alcohol service and create a safe environment for attendees. The TSR framework guides players of the experience to engage in meaningful dialogue with a common goal to improve consumer wellbeing. Education and training therefore are key elements in the consumer sporting brand experience.Practical implicationsThe adapted TSR framework offers insights to destination marketers such as sporting agencies, tour operators and sporting organisations/clubs. Marketers may promote bigger sporting events and organise tours via travel agencies and ignore key elements that may influence attendee decision. Destination marketing organisations (DMOs) can use the framework to promote effective planning and the key initiatives that the iconic event is involved with. The framework can be used as a guide to manage similar international events. Events of major or mega size and international reputation need specific frameworks that address crowd behaviours of similar sizes.Originality/valueAn extended transformative service approach is being conceptualised for major sporting brand experiences. Practical implications are also highlighted for DMOs when raising the profile of city brands.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2023-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41513041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-17DOI: 10.1108/ijefm-07-2022-0059
Amélia Brandão, Mahesh R. Gadekar
PurposeThis study aims to examines how renaming music festivals with brand names affect festivalgoers' purchase intention in a Southwestern European country.Design/methodology/approachThis study uses 291 festivalgoers' responses attending five music festivals in a Southwestern European country with structural equation modeling.FindingsThe study shows that the brand experience at the music festival directly influences brand attitude, which in turn positively influences purchase intention. The results also show the direct impact of event-sponsor fit on brand image transfer (BIT), positively affecting purchase intention.Research limitations/implicationsThe study examined only five music festivals in a Southwestern European country. Further studies can investigate multiple music festivals in different geographic regions. Four of the five sponsoring brands of the music festivals are telecommunication operators. Also, this study did not explore the differences in the effect of destination image, artist image and festivalgoers' attachment to music festivals.Practical implicationsThe brand sponsorship of music festivals should ensure the event-sponsor fit to impact BIT and purchase intention positively. A synergy between events and sponsors must be created to involve consumers with the brands.Originality/valueThis study uses congruity theory in a music festival setting. The investigation is unique as it is conducted at five music festivals in a Southwestern European country.
{"title":"“You got a new name!” how does renaming a music festival with a brand affect the festivalgoer's purchase intention","authors":"Amélia Brandão, Mahesh R. Gadekar","doi":"10.1108/ijefm-07-2022-0059","DOIUrl":"https://doi.org/10.1108/ijefm-07-2022-0059","url":null,"abstract":"PurposeThis study aims to examines how renaming music festivals with brand names affect festivalgoers' purchase intention in a Southwestern European country.Design/methodology/approachThis study uses 291 festivalgoers' responses attending five music festivals in a Southwestern European country with structural equation modeling.FindingsThe study shows that the brand experience at the music festival directly influences brand attitude, which in turn positively influences purchase intention. The results also show the direct impact of event-sponsor fit on brand image transfer (BIT), positively affecting purchase intention.Research limitations/implicationsThe study examined only five music festivals in a Southwestern European country. Further studies can investigate multiple music festivals in different geographic regions. Four of the five sponsoring brands of the music festivals are telecommunication operators. Also, this study did not explore the differences in the effect of destination image, artist image and festivalgoers' attachment to music festivals.Practical implicationsThe brand sponsorship of music festivals should ensure the event-sponsor fit to impact BIT and purchase intention positively. A synergy between events and sponsors must be created to involve consumers with the brands.Originality/valueThis study uses congruity theory in a music festival setting. The investigation is unique as it is conducted at five music festivals in a Southwestern European country.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2023-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42106176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-17DOI: 10.1108/ijefm-10-2022-0084
Telma Van-Dúnem, Arnaldo Coelho, C. Bairrada
PurposeEven though the importance of understanding festivals from a tourism attraction development perspective has been addressed, few studies have examined the factor of brand equity in festival tourism. For that reason, this research examines the antecedents and consequents of the consumer-based brand equity (CBBE) of an event.Design/methodology/approachAfter data collection, which was carried out through a questionnaire, the structural equation model was used to analyze the statistical data. The results were based on a sample of 329 participants who attended two major music festivals in Portugal: NOS Primavera Sound and NOS Alive Portugal.FindingsFor both samples, this research shows that many aspects related to the event (image, experience and satisfaction) impact CBBE and CBBE influences destination image, the intention to revisit the destination and the intention to recommend the destination.Originality/valueThis study presents itself as innovative since it brings the CBBE of an event to the center of an investigation, showing how it helps transfer the effects of image, satisfaction and the experience of a festival to a destination image, the intention to revisit and the intention to recommend a place.
{"title":"Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations: the case of Portuguese music festivals","authors":"Telma Van-Dúnem, Arnaldo Coelho, C. Bairrada","doi":"10.1108/ijefm-10-2022-0084","DOIUrl":"https://doi.org/10.1108/ijefm-10-2022-0084","url":null,"abstract":"PurposeEven though the importance of understanding festivals from a tourism attraction development perspective has been addressed, few studies have examined the factor of brand equity in festival tourism. For that reason, this research examines the antecedents and consequents of the consumer-based brand equity (CBBE) of an event.Design/methodology/approachAfter data collection, which was carried out through a questionnaire, the structural equation model was used to analyze the statistical data. The results were based on a sample of 329 participants who attended two major music festivals in Portugal: NOS Primavera Sound and NOS Alive Portugal.FindingsFor both samples, this research shows that many aspects related to the event (image, experience and satisfaction) impact CBBE and CBBE influences destination image, the intention to revisit the destination and the intention to recommend the destination.Originality/valueThis study presents itself as innovative since it brings the CBBE of an event to the center of an investigation, showing how it helps transfer the effects of image, satisfaction and the experience of a festival to a destination image, the intention to revisit and the intention to recommend a place.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2023-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41323616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PurposeThe aim of this study is to understand the transformations that the event industry has undergone during the COVID-19 pandemic and what changes still may happen in the future, here according to business event managers.Design/methodology/approachBeing explorative in nature, the study adopts a qualitative research design based on semi-structured in-depth interviews submitted to a purposive sample of 26 Italian business event agency managers.FindingsThe findings reveal that the pandemic boosted the digital transformation of the event industry, spurring organizers to recraft and execute their business models. Such changes may give rise to important ethical concerns that should be carefully considered by academics, professionals and policymakers.Research limitations/implicationsThe research is based on a purposive sample of Italian business event managers. Therefore, in addition to be country-specific, the research includes only a single typology of business event stakeholders.Originality/valueThe article points out possible counterintuitive considerations that may rise related to the ethical issues emerging from the adoption of novel business models in the event industry after the COVID-19 pandemic. The study suggests possible objects of reflection for scholars, event managers and policymakers to plan and organize a more equitable and sustainable business in the future.
{"title":"COVID-19 and the digitization of business events: how the health crisis accelerated ethical issues","authors":"Niccolò Piccioni, Costanza Nosi, Chiara Ottolenghi, Giulia Nevi","doi":"10.1108/ijefm-04-2022-0026","DOIUrl":"https://doi.org/10.1108/ijefm-04-2022-0026","url":null,"abstract":"PurposeThe aim of this study is to understand the transformations that the event industry has undergone during the COVID-19 pandemic and what changes still may happen in the future, here according to business event managers.Design/methodology/approachBeing explorative in nature, the study adopts a qualitative research design based on semi-structured in-depth interviews submitted to a purposive sample of 26 Italian business event agency managers.FindingsThe findings reveal that the pandemic boosted the digital transformation of the event industry, spurring organizers to recraft and execute their business models. Such changes may give rise to important ethical concerns that should be carefully considered by academics, professionals and policymakers.Research limitations/implicationsThe research is based on a purposive sample of Italian business event managers. Therefore, in addition to be country-specific, the research includes only a single typology of business event stakeholders.Originality/valueThe article points out possible counterintuitive considerations that may rise related to the ethical issues emerging from the adoption of novel business models in the event industry after the COVID-19 pandemic. The study suggests possible objects of reflection for scholars, event managers and policymakers to plan and organize a more equitable and sustainable business in the future.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41472313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-27DOI: 10.1108/ijefm-10-2022-0078
D. Kourkouridis, Y. Frangopoulos, N. Kapitsinis
PurposeTrade fairs have crucial socio-economic, cultural and political impacts. This paper aims to explore these multi-faceted effects at the local level from a citizens' perspective.Design/methodology/approachThe economic, social, environmental and socio-cultural effects of trade fair activity are studied by employing the case study of Thessaloniki International Fair. These impacts are examined based on the views of people in the local community of the host area, conducting a fieldwork survey with questionnaires.FindingsThe analysis, based on descriptive statistics, factor analysis and induction statistics, indicates that the economic, environmental and socio-cultural effects of trade fair activity on the city are largely viewed positively by residents of Thessaloniki. Differences in representations of fair's impacts are evident in what specific groups, according to age, educational level and occupation, expect from trade fair activity.Originality/valueWhile fairs' effects have been examined by studies in economics, sociology and politics, providing useful insights about the inter-linkages between trade fairs and host cities, they tend to pay little attention to citizens' perceptions on fairs' socio-economic implications. This paper enriches the literature on trade fairs' effects by adopting a citizens' perspective, being among the first studies to focus on representations, perceptions and views of residents of the host city to examine fairs' socio-economic implications.
{"title":"Socio-economic effects of trade fairs on host cities from a citizens' perspective: The case of Thessaloniki, Greece","authors":"D. Kourkouridis, Y. Frangopoulos, N. Kapitsinis","doi":"10.1108/ijefm-10-2022-0078","DOIUrl":"https://doi.org/10.1108/ijefm-10-2022-0078","url":null,"abstract":"PurposeTrade fairs have crucial socio-economic, cultural and political impacts. This paper aims to explore these multi-faceted effects at the local level from a citizens' perspective.Design/methodology/approachThe economic, social, environmental and socio-cultural effects of trade fair activity are studied by employing the case study of Thessaloniki International Fair. These impacts are examined based on the views of people in the local community of the host area, conducting a fieldwork survey with questionnaires.FindingsThe analysis, based on descriptive statistics, factor analysis and induction statistics, indicates that the economic, environmental and socio-cultural effects of trade fair activity on the city are largely viewed positively by residents of Thessaloniki. Differences in representations of fair's impacts are evident in what specific groups, according to age, educational level and occupation, expect from trade fair activity.Originality/valueWhile fairs' effects have been examined by studies in economics, sociology and politics, providing useful insights about the inter-linkages between trade fairs and host cities, they tend to pay little attention to citizens' perceptions on fairs' socio-economic implications. This paper enriches the literature on trade fairs' effects by adopting a citizens' perspective, being among the first studies to focus on representations, perceptions and views of residents of the host city to examine fairs' socio-economic implications.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44569180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-19DOI: 10.1108/ijefm-08-2022-0062
Watchara Chiengkul, P. Mahasuweerachai, Chompoonut Suttikun
PurposeCharity sports events have emerged as a major, beneficial social phenomenon to be encouraged. In this study, the authors aim to examine the relationships among personal norms, social norms, self-identity, response efficacy and the “warm glow” feeling, which, in turn, influences willingness to return and enjoyment of participation in charity sports events in Thailand.Design/methodology/approachAn online self-administered survey was conducted to collect data from 600 participants, and structural equation modelling (SEM) was done under the two-step modelling approach to test the hypotheses.FindingsThe findings indicate that self-identity and response efficacy positively influence participants' warm glow. By contrast, the relationships of personal and social norms with warm glow are not significant. Moreover, warm glow positively influences participants' willingness to return to attend the event and their enjoyment.Practical implicationsThis study's findings have academic implications and can benefit marketers and event organizers by giving them insights into participants' behaviour and allowing them to better create services to improve participant experiences and boost repeat attendance better.Originality/valueBy applying the concept of warm glow in the context of charity sports events, this study deepens the understanding of the causal pathways from the antecedents to participants' willingness to return and enjoyment through the warm glow.
{"title":"Why do self-identity and efficacy matter for enjoying participation in charity sports events? The role of the warm glow feeling","authors":"Watchara Chiengkul, P. Mahasuweerachai, Chompoonut Suttikun","doi":"10.1108/ijefm-08-2022-0062","DOIUrl":"https://doi.org/10.1108/ijefm-08-2022-0062","url":null,"abstract":"PurposeCharity sports events have emerged as a major, beneficial social phenomenon to be encouraged. In this study, the authors aim to examine the relationships among personal norms, social norms, self-identity, response efficacy and the “warm glow” feeling, which, in turn, influences willingness to return and enjoyment of participation in charity sports events in Thailand.Design/methodology/approachAn online self-administered survey was conducted to collect data from 600 participants, and structural equation modelling (SEM) was done under the two-step modelling approach to test the hypotheses.FindingsThe findings indicate that self-identity and response efficacy positively influence participants' warm glow. By contrast, the relationships of personal and social norms with warm glow are not significant. Moreover, warm glow positively influences participants' willingness to return to attend the event and their enjoyment.Practical implicationsThis study's findings have academic implications and can benefit marketers and event organizers by giving them insights into participants' behaviour and allowing them to better create services to improve participant experiences and boost repeat attendance better.Originality/valueBy applying the concept of warm glow in the context of charity sports events, this study deepens the understanding of the causal pathways from the antecedents to participants' willingness to return and enjoyment through the warm glow.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44399142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-09DOI: 10.1108/ijefm-08-2022-0064
Reyhaneh Hooshmand, B. Sung, Kym Jefferies, Robert A. Jefferies, Joanna Lin
PurposeThe current research presents a case study on how COVID-19 has influenced event attendees' attitudes toward safety procedures, venue capacity, purchasing tickets in advance, type of events (e.g. theatre, music and art) and the mode of the event (i.e. live vs online).Design/methodology/approachIn two timeframes (i.e. during and after COVID-19 lockdowns), data were collected via a self-completed online survey from a regional Western Australia (WA) town, Geraldton. In total, 94 event attendees were recruited in Wave 1 (during lockdowns), and 126 respondents were recruited in Wave 2 (after lockdowns). The naturalistic data collection examines how COVID-19 has influenced attendees' attitudes.FindingsThe findings suggest that attendees have adapted to the new normal of COVID-19. If safety procedures are followed, most respondents are comfortable attending an entertainment event during and after the lockdown (Wave 1 and Wave 2). Furthermore, respondents exhibited comfort following COVID-19 safety precautions at events even after COVID-19 lockdowns, except for mandatory mask-wearing. However, the COVID-19 pandemic has prompted event attendees to prefer lower seating capacity at events, while the gradual easing of restrictions reduces their discomfort toward higher seat capacity.Originality/valueAlthough some research has examined the financial and economic impact of COVID-19 on the event industry, there is limited research on consumers' or attendees' perceptions and attitudes toward events, particularly entertainment events and festivals, as the world emerges from the pandemic. Thus, the current case study is the first to examine event attendees' attitudes toward entertainment event management and operation during and after COVID-19 lockdowns. The finding provides significant theoretical and managerial implications surrounding the reaction of event attendees toward entertainment events (i.e. festivals) during health crises such as COVID-19.
{"title":"The impact of COVID-19 on regional event attendees' attitudes: a survey during and after COVID-19 lockdowns","authors":"Reyhaneh Hooshmand, B. Sung, Kym Jefferies, Robert A. Jefferies, Joanna Lin","doi":"10.1108/ijefm-08-2022-0064","DOIUrl":"https://doi.org/10.1108/ijefm-08-2022-0064","url":null,"abstract":"PurposeThe current research presents a case study on how COVID-19 has influenced event attendees' attitudes toward safety procedures, venue capacity, purchasing tickets in advance, type of events (e.g. theatre, music and art) and the mode of the event (i.e. live vs online).Design/methodology/approachIn two timeframes (i.e. during and after COVID-19 lockdowns), data were collected via a self-completed online survey from a regional Western Australia (WA) town, Geraldton. In total, 94 event attendees were recruited in Wave 1 (during lockdowns), and 126 respondents were recruited in Wave 2 (after lockdowns). The naturalistic data collection examines how COVID-19 has influenced attendees' attitudes.FindingsThe findings suggest that attendees have adapted to the new normal of COVID-19. If safety procedures are followed, most respondents are comfortable attending an entertainment event during and after the lockdown (Wave 1 and Wave 2). Furthermore, respondents exhibited comfort following COVID-19 safety precautions at events even after COVID-19 lockdowns, except for mandatory mask-wearing. However, the COVID-19 pandemic has prompted event attendees to prefer lower seating capacity at events, while the gradual easing of restrictions reduces their discomfort toward higher seat capacity.Originality/valueAlthough some research has examined the financial and economic impact of COVID-19 on the event industry, there is limited research on consumers' or attendees' perceptions and attitudes toward events, particularly entertainment events and festivals, as the world emerges from the pandemic. Thus, the current case study is the first to examine event attendees' attitudes toward entertainment event management and operation during and after COVID-19 lockdowns. The finding provides significant theoretical and managerial implications surrounding the reaction of event attendees toward entertainment events (i.e. festivals) during health crises such as COVID-19.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49386946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-03DOI: 10.1108/ijefm-05-2022-0039
Raquel García Revilla, Olga Martínez Moure, C. Einsle
PurposeIn this work, the authors present a review of mobile applications for event management available for smartphones with the iOS operating system. The objective of the work is to carry out an analysis of these applications, offering an educational point of view and filling a gap in the doctrine, as the authors are dealing with an academically still new subject.Design/methodology/approachFirst, the authors conducted a literature review regarding the impact of technology on event organizations. Second, the authors analysed mobile applications for event management, the results of which are presented in this paper. Particularly, its main characteristics, strengths and weaknesses are analysed. Finally, the authors present the design of an activity with one of the beforehand analysed applications, in order to see its contribution to event management education.FindingsIt has been possible to improve learning and acquire specific skills related to the subject of study. Specified event management applications offer a wide range of advantages to facilitate the planning and management of events.Practical implicationsThe study provides practical implications for managers in the hospitality industry.Originality/valueThis study provides a deeper insight into the functionalities and usefulness of event management mobile applications.
{"title":"Advances in event management using new technologies and mobile applications","authors":"Raquel García Revilla, Olga Martínez Moure, C. Einsle","doi":"10.1108/ijefm-05-2022-0039","DOIUrl":"https://doi.org/10.1108/ijefm-05-2022-0039","url":null,"abstract":"PurposeIn this work, the authors present a review of mobile applications for event management available for smartphones with the iOS operating system. The objective of the work is to carry out an analysis of these applications, offering an educational point of view and filling a gap in the doctrine, as the authors are dealing with an academically still new subject.Design/methodology/approachFirst, the authors conducted a literature review regarding the impact of technology on event organizations. Second, the authors analysed mobile applications for event management, the results of which are presented in this paper. Particularly, its main characteristics, strengths and weaknesses are analysed. Finally, the authors present the design of an activity with one of the beforehand analysed applications, in order to see its contribution to event management education.FindingsIt has been possible to improve learning and acquire specific skills related to the subject of study. Specified event management applications offer a wide range of advantages to facilitate the planning and management of events.Practical implicationsThe study provides practical implications for managers in the hospitality industry.Originality/valueThis study provides a deeper insight into the functionalities and usefulness of event management mobile applications.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":null,"pages":null},"PeriodicalIF":2.2,"publicationDate":"2023-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46565232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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