Pub Date : 2023-08-11DOI: 10.1108/ijefm-04-2022-0035
Almudena Otegui Carles, J. A. Fraiz Brea, Noelia Araújo Vila
PurposeThe purpose of this article is to capture what the concept of sustainable events means for different stakeholders, what they think and express in social media about sustainable events, and so be able to take it into account when repurposing and repositioning events in life for the future in a responsible way based on sustainability.Design/methodology/approachAuthors have performed the photographic analysis proposed by Albers and James in 1988 but adapted to social media, specifically Instagram. A content analysis has been carried out with the posts containing the hashtag #sustainableevents, based on dimensions such as temporal variants, geographic conditions, demographic characteristics or languages used. After that, a semiotic analysis has been held to see how these dimensions are related with the image and with the subjects/objects that are being portrayed.FindingsSustainable events is a term that can have many meanings, becoming an abstract term, which is not being used today in social networks by private individuals. Companies and content creators seem to use the term more as an advertising claim, to attract customers and followers, than as a real applicability in their day-to-day actions. They use the term “sustainable events” related especially to an environmental dimension, leaving aside the economic and the social dimension.Originality/valueNowadays, the photography through social media is one of the most powerful sources for communicating people awareness. Nevertheless, researchers are only starting to understand the impact of social media and technology on the habits of people. To the authors’ knowledge, this is one of the first analyses of Instagram posts based on a hashtag to analyse what different stakeholders express in relation to that hashtag.
{"title":"Relying on what different stakeholders express on social media to repurpose and reposition sustainable events of the future","authors":"Almudena Otegui Carles, J. A. Fraiz Brea, Noelia Araújo Vila","doi":"10.1108/ijefm-04-2022-0035","DOIUrl":"https://doi.org/10.1108/ijefm-04-2022-0035","url":null,"abstract":"PurposeThe purpose of this article is to capture what the concept of sustainable events means for different stakeholders, what they think and express in social media about sustainable events, and so be able to take it into account when repurposing and repositioning events in life for the future in a responsible way based on sustainability.Design/methodology/approachAuthors have performed the photographic analysis proposed by Albers and James in 1988 but adapted to social media, specifically Instagram. A content analysis has been carried out with the posts containing the hashtag #sustainableevents, based on dimensions such as temporal variants, geographic conditions, demographic characteristics or languages used. After that, a semiotic analysis has been held to see how these dimensions are related with the image and with the subjects/objects that are being portrayed.FindingsSustainable events is a term that can have many meanings, becoming an abstract term, which is not being used today in social networks by private individuals. Companies and content creators seem to use the term more as an advertising claim, to attract customers and followers, than as a real applicability in their day-to-day actions. They use the term “sustainable events” related especially to an environmental dimension, leaving aside the economic and the social dimension.Originality/valueNowadays, the photography through social media is one of the most powerful sources for communicating people awareness. Nevertheless, researchers are only starting to understand the impact of social media and technology on the habits of people. To the authors’ knowledge, this is one of the first analyses of Instagram posts based on a hashtag to analyse what different stakeholders express in relation to that hashtag.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43921678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-11DOI: 10.1108/ijefm-06-2022-0048
E. Sezgin, Abdullah Tanrisevdi, A. Sezgin
PurposeThe study aims to examine the mediating effects of escapism (ESC) and ethnic food experience (EFE) in the relationship between diversity (DIV) and behavioral intentions (BI) of visitors attending Hoi An International Food Festival held in Vietnam.Design/methodology/approachThe research takes a predictive and explanatory approach rather than theory confirmation. Partial least squares (PLS) algorithm was used to analyze multiple mediation. The data were collected from 323 attendees through a self-administered questionnaire.FindingsThe research highlights that escapism and EFE have positive and significant mediating effects on the relationship between DIV and BI. Furthermore, while EFE is the most important predictor of BI, escapism has emerged as an antecedent variable that deserves to be given the highest importance. Finally, visitors who are participating in their first international food festival do not seem to consider the nexus between DIV and ESC as much as repeaters.Research limitations/implicationsThe study's limitations include the collection of data from a single festival and the fact that the analyses are only quantitative. The results contribute to festival organizers by revealing the importance of multiple mediation roles.Originality/valueThis study contributes novel insights to the literature on festival and event management, extending previous studies and filling a gap by proposing ESC and EFE as multiple mediators in the nexus between DIV and BI. The present study provides a comprehensive examination of the influence of individual variables previously analyzed separately on festival-goers' experiences. This facilitated the identification of crucial aspects of the circumstance, thereby reducing any ambiguity.
{"title":"Examining multiple mediation of escapism and ethnic food experience in the relationship between diversity and behavioral intentions: the case of Vietnam","authors":"E. Sezgin, Abdullah Tanrisevdi, A. Sezgin","doi":"10.1108/ijefm-06-2022-0048","DOIUrl":"https://doi.org/10.1108/ijefm-06-2022-0048","url":null,"abstract":"PurposeThe study aims to examine the mediating effects of escapism (ESC) and ethnic food experience (EFE) in the relationship between diversity (DIV) and behavioral intentions (BI) of visitors attending Hoi An International Food Festival held in Vietnam.Design/methodology/approachThe research takes a predictive and explanatory approach rather than theory confirmation. Partial least squares (PLS) algorithm was used to analyze multiple mediation. The data were collected from 323 attendees through a self-administered questionnaire.FindingsThe research highlights that escapism and EFE have positive and significant mediating effects on the relationship between DIV and BI. Furthermore, while EFE is the most important predictor of BI, escapism has emerged as an antecedent variable that deserves to be given the highest importance. Finally, visitors who are participating in their first international food festival do not seem to consider the nexus between DIV and ESC as much as repeaters.Research limitations/implicationsThe study's limitations include the collection of data from a single festival and the fact that the analyses are only quantitative. The results contribute to festival organizers by revealing the importance of multiple mediation roles.Originality/valueThis study contributes novel insights to the literature on festival and event management, extending previous studies and filling a gap by proposing ESC and EFE as multiple mediators in the nexus between DIV and BI. The present study provides a comprehensive examination of the influence of individual variables previously analyzed separately on festival-goers' experiences. This facilitated the identification of crucial aspects of the circumstance, thereby reducing any ambiguity.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48781357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-08DOI: 10.1108/ijefm-01-2023-0001
F. Severino, F. Silva
PurposeThis study focuses on analysing Japanese pop culture events to determine whether they may be useful marketing tools for a location with a distinctive culture from where they are organized. It also examines how the popular culture events differ from other events and what impacts they have on these destinations.Design/methodology/approachA mixed-method approach is used to analyse data from a questionnaire provided to 364 participants from these events and seven semi-structured interviews with event organizers or their representatives from events on this topic in Portugal, France, Spain, Denmark and North America.FindingsAccording to the research, these events are regarded as unique and unusual from the perspective of the customer due to the variety of activities they offer, the use of imagination they inspire and the engaged fan participation. These occasions have been found to strengthen and propagate Japanese popular culture outside of its place of origin and arouse interest in it.Originality/valueSeveral studies have examined the appeal of Japanese pop culture, but few have investigated the impact of events to enhance the destination's image where they are held, as well as their potential outside of Japan. With already over a hundred official events of this theme held annually, with a sizable number of participants, a study of this paradigm exposes its potential for promoting a culture that is growing in popularity outside of its place of origin and understanding the effects it has on these various regions.
{"title":"The trend of Japanese pop culture and its differentiating approach through event tourism","authors":"F. Severino, F. Silva","doi":"10.1108/ijefm-01-2023-0001","DOIUrl":"https://doi.org/10.1108/ijefm-01-2023-0001","url":null,"abstract":"PurposeThis study focuses on analysing Japanese pop culture events to determine whether they may be useful marketing tools for a location with a distinctive culture from where they are organized. It also examines how the popular culture events differ from other events and what impacts they have on these destinations.Design/methodology/approachA mixed-method approach is used to analyse data from a questionnaire provided to 364 participants from these events and seven semi-structured interviews with event organizers or their representatives from events on this topic in Portugal, France, Spain, Denmark and North America.FindingsAccording to the research, these events are regarded as unique and unusual from the perspective of the customer due to the variety of activities they offer, the use of imagination they inspire and the engaged fan participation. These occasions have been found to strengthen and propagate Japanese popular culture outside of its place of origin and arouse interest in it.Originality/valueSeveral studies have examined the appeal of Japanese pop culture, but few have investigated the impact of events to enhance the destination's image where they are held, as well as their potential outside of Japan. With already over a hundred official events of this theme held annually, with a sizable number of participants, a study of this paradigm exposes its potential for promoting a culture that is growing in popularity outside of its place of origin and understanding the effects it has on these various regions.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45258481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-02DOI: 10.1108/ijefm-02-2023-0020
Mehmet Tahir Dursun, Metin Argan, Mehpare Tokay Argan, Halime Dinç
PurposeNumerous studies have looked at why people attend events which engage in conspicuous consumerism, but they have neglected the fear of missing out on these event-based experiences. This study aims to look at the impact of sensation seeking on conspicuous consumption within the event-based activities. Moreover, the developed model examined the mediating role of the fear of missing out in this impact.Design/methodology/approachA questionnaire survey was conducted, and a conceptual framework was performed to test hypothesized links between the three variables.FindingsThe findings show that sensation seeking affects conspicuous consumption, and fear of missing out has a mediating effect on this relationship.Originality/valueThe results of the study give some theoretical and practical implications to practitioners and researchers about aspirational class as elite consumers and high-level attendees of one-off events.
{"title":"Sensation seeking and conspicuous consumption in event-based activities: the mediation role of fear of missing out (FoMO)","authors":"Mehmet Tahir Dursun, Metin Argan, Mehpare Tokay Argan, Halime Dinç","doi":"10.1108/ijefm-02-2023-0020","DOIUrl":"https://doi.org/10.1108/ijefm-02-2023-0020","url":null,"abstract":"PurposeNumerous studies have looked at why people attend events which engage in conspicuous consumerism, but they have neglected the fear of missing out on these event-based experiences. This study aims to look at the impact of sensation seeking on conspicuous consumption within the event-based activities. Moreover, the developed model examined the mediating role of the fear of missing out in this impact.Design/methodology/approachA questionnaire survey was conducted, and a conceptual framework was performed to test hypothesized links between the three variables.FindingsThe findings show that sensation seeking affects conspicuous consumption, and fear of missing out has a mediating effect on this relationship.Originality/valueThe results of the study give some theoretical and practical implications to practitioners and researchers about aspirational class as elite consumers and high-level attendees of one-off events.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49260926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-14DOI: 10.1108/ijefm-10-2022-0086
D. Jani
PurposeThe purpose of this paper is to explore local residents' perceptions of sustainability of different festivals making festival portfolio in Zanzibar.Design/methodology/approachThe study used multiqualitative methods and comparative case analysis that made use of in-depth interviews, observation and focus group discussion as the data collection techniques. Thematic content analysis was used to describe festivals from residents' point of views.FindingsThe results indicate residents to perceive two broader types of festivals: Ours and Theirs that have different impacts on sustainability of the festivals.Research limitations/implicationsThe ours and theirs dichotomy of festivals from residents' perspectives extends the conceptualization of festivals. In line with the event portfolio framework, the emerged types of festival aid event planners with understanding and managing the events with the aim of making the festival and the destinations sustainable.Originality/valueThe bifurcated perception of festival ownership provides a complimentary theoretical lens that can be applied to explain the festival workings and management that emphasize the need for places to have festival portfolio catering for different segments.
{"title":"“Our festival, Their festival”: the local perceptions of festival sustainability in Zanzibar festival portfolio","authors":"D. Jani","doi":"10.1108/ijefm-10-2022-0086","DOIUrl":"https://doi.org/10.1108/ijefm-10-2022-0086","url":null,"abstract":"PurposeThe purpose of this paper is to explore local residents' perceptions of sustainability of different festivals making festival portfolio in Zanzibar.Design/methodology/approachThe study used multiqualitative methods and comparative case analysis that made use of in-depth interviews, observation and focus group discussion as the data collection techniques. Thematic content analysis was used to describe festivals from residents' point of views.FindingsThe results indicate residents to perceive two broader types of festivals: Ours and Theirs that have different impacts on sustainability of the festivals.Research limitations/implicationsThe ours and theirs dichotomy of festivals from residents' perspectives extends the conceptualization of festivals. In line with the event portfolio framework, the emerged types of festival aid event planners with understanding and managing the events with the aim of making the festival and the destinations sustainable.Originality/valueThe bifurcated perception of festival ownership provides a complimentary theoretical lens that can be applied to explain the festival workings and management that emphasize the need for places to have festival portfolio catering for different segments.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43161524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.1108/ijefm-07-2022-0061
K. Thirugnanasambantham, Pillai K. Rajasekharan, V. Patwardhan, G. Raghavendra, Shreelatha Rao
PurposeIndia has a marvelous distinction of hosting religious and cultural extravaganzas on an enormous scale, keeping in with its rich lineage and civilizational assortment. The philosophical threads of such festivals are eventually subjective well-being and spiritual awakening. In this context, the authors examine how the visitors' festival motivation culminates in life satisfaction and subjective well-being.Design/methodology/approachThe study follows a theory-driven deductive approach to test the construed relationships. The data were collected from the sites of religious fiesta when the participants were immersed in their cultural fervor. The study uses structural equation modeling to examine the hypothesized model.FindingsThe study finds that place attachment and life satisfaction empirically mediate the relationship between festival motivation and subjective well-being. However, the relationship between place attachment and subjective well-being is not empirically strong when life satisfaction mediates their relationship.Research limitations/implicationsThe study is based on a convenience sample and is limited to the visitors of local religious festivals. Future research must verify the suitability of the model in other types of festivals of other religions and different locations. Also, this research deliberates on the relationship between only four variables. Future researchers could discuss other variables such as authenticity, emotional solidarity, festival images, festival values, religious faith, etc. to develop a more robust model to explain the relationship between festival motivation and subjective well-being.Practical implicationsIn India regardless of social strata, people are religiously conscious and inclined toward attending publicly celebrated religious festivals. The scale of these festivals is significant and given the scenario, the local Government has to join hands with the temple administration, local people and visitors to reap the full benefits of the festival. These temple festivals not only foster coordination and involvement among various stakeholders, but also invoke the devotion of the people to jointly organize the celebrations.Social implicationsAs some of the religious festivals go beyond caste, creed and nationality, the celebrations should evolve as multi-cultural mass events uniting the societal cohesiveness, spirit and national culture. The variables chosen and results found in this study will surely support publicizing the significance of religious festivals in the region and provide an idea to the organizers and supporters to develop new strategies to promote similar events.Originality/valueThe results claim several implications for theory and practice. Theoretically, the study contributes to the literature on religious tourism and event management. Practically, the study discussions indicate the importance of disseminating the significance of religious festivals as a platform for local tourist attractio
{"title":"Determinants of visitors' festival satisfaction and subjective well-being: tracing the roles of place attachment and satisfaction","authors":"K. Thirugnanasambantham, Pillai K. Rajasekharan, V. Patwardhan, G. Raghavendra, Shreelatha Rao","doi":"10.1108/ijefm-07-2022-0061","DOIUrl":"https://doi.org/10.1108/ijefm-07-2022-0061","url":null,"abstract":"PurposeIndia has a marvelous distinction of hosting religious and cultural extravaganzas on an enormous scale, keeping in with its rich lineage and civilizational assortment. The philosophical threads of such festivals are eventually subjective well-being and spiritual awakening. In this context, the authors examine how the visitors' festival motivation culminates in life satisfaction and subjective well-being.Design/methodology/approachThe study follows a theory-driven deductive approach to test the construed relationships. The data were collected from the sites of religious fiesta when the participants were immersed in their cultural fervor. The study uses structural equation modeling to examine the hypothesized model.FindingsThe study finds that place attachment and life satisfaction empirically mediate the relationship between festival motivation and subjective well-being. However, the relationship between place attachment and subjective well-being is not empirically strong when life satisfaction mediates their relationship.Research limitations/implicationsThe study is based on a convenience sample and is limited to the visitors of local religious festivals. Future research must verify the suitability of the model in other types of festivals of other religions and different locations. Also, this research deliberates on the relationship between only four variables. Future researchers could discuss other variables such as authenticity, emotional solidarity, festival images, festival values, religious faith, etc. to develop a more robust model to explain the relationship between festival motivation and subjective well-being.Practical implicationsIn India regardless of social strata, people are religiously conscious and inclined toward attending publicly celebrated religious festivals. The scale of these festivals is significant and given the scenario, the local Government has to join hands with the temple administration, local people and visitors to reap the full benefits of the festival. These temple festivals not only foster coordination and involvement among various stakeholders, but also invoke the devotion of the people to jointly organize the celebrations.Social implicationsAs some of the religious festivals go beyond caste, creed and nationality, the celebrations should evolve as multi-cultural mass events uniting the societal cohesiveness, spirit and national culture. The variables chosen and results found in this study will surely support publicizing the significance of religious festivals in the region and provide an idea to the organizers and supporters to develop new strategies to promote similar events.Originality/valueThe results claim several implications for theory and practice. Theoretically, the study contributes to the literature on religious tourism and event management. Practically, the study discussions indicate the importance of disseminating the significance of religious festivals as a platform for local tourist attractio","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44682840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-26DOI: 10.1108/ijefm-12-2022-0099
Vincent Asimah, R. Hurriyati, V. Gaffar, L. Wibowo
PurposeThis study examines the effect of festival visitors' emotional solidarity and segmentation on revisiting intentions to Ghana for the Panafest/Emancipation festivals during the COVID-19 pandemic.Design/methodology/approachThe study utilised data from a self-completed survey administered to festival-goers who attended the Panafest and Emancipation festivals in 2019 and 2021. In 2019, 782 questionnaires were sent to participants out of which 446 responded to the questionnaires. However, in 2021, 567 questionnaires were administered to the festival participants out of which 296 responded to the questionnaires. Multiple linear regression was performed using the ordinary least square (OLS) estimation technique.FindingsThe study found that emotional solidarity, gender, age, educational background and place of residence are important factors in predicting whether festival visitors will revisit Ghana for the Panafest and Emancipation festivals or not. Emotional solidarity was a positive predictor of revisit intentions, while gender and age also played a role with male and older visitors being more inclined to revisit Ghana for the festivals. The educational background had a positive and significant effect in 2021 but was insignificant in 2019. Place of residence had a significant but negative effect in 2021 due to the emergence of COVID-19.Practical implicationsThe study's findings suggest that stakeholders in Ghana's tourism industry, including the Ministry of Tourism, Arts and Culture, Ghana Tourist Authority, hotels and other hospitality services, should consider emotional solidarity and visitor segmentation when developing marketing strategies. Additionally, strategies to address the impact of COVID-19 on revisit intentions and spending should be considered.Originality/valueThis study contributes to the understanding of the factors that influence festival visitors' revisit intentions in Ghana and how the emergence of COVID-19 affects these intentions. The study's focus on emotional solidarity and visitor segmentation provides insights into developing effective marketing strategies in the tourism industry.
{"title":"Visitor emotional solidarity, segmentation and revisit intentions amidst COVID-19 pandemic: evidence from Panafest and emancipation festivals in Ghana","authors":"Vincent Asimah, R. Hurriyati, V. Gaffar, L. Wibowo","doi":"10.1108/ijefm-12-2022-0099","DOIUrl":"https://doi.org/10.1108/ijefm-12-2022-0099","url":null,"abstract":"PurposeThis study examines the effect of festival visitors' emotional solidarity and segmentation on revisiting intentions to Ghana for the Panafest/Emancipation festivals during the COVID-19 pandemic.Design/methodology/approachThe study utilised data from a self-completed survey administered to festival-goers who attended the Panafest and Emancipation festivals in 2019 and 2021. In 2019, 782 questionnaires were sent to participants out of which 446 responded to the questionnaires. However, in 2021, 567 questionnaires were administered to the festival participants out of which 296 responded to the questionnaires. Multiple linear regression was performed using the ordinary least square (OLS) estimation technique.FindingsThe study found that emotional solidarity, gender, age, educational background and place of residence are important factors in predicting whether festival visitors will revisit Ghana for the Panafest and Emancipation festivals or not. Emotional solidarity was a positive predictor of revisit intentions, while gender and age also played a role with male and older visitors being more inclined to revisit Ghana for the festivals. The educational background had a positive and significant effect in 2021 but was insignificant in 2019. Place of residence had a significant but negative effect in 2021 due to the emergence of COVID-19.Practical implicationsThe study's findings suggest that stakeholders in Ghana's tourism industry, including the Ministry of Tourism, Arts and Culture, Ghana Tourist Authority, hotels and other hospitality services, should consider emotional solidarity and visitor segmentation when developing marketing strategies. Additionally, strategies to address the impact of COVID-19 on revisit intentions and spending should be considered.Originality/valueThis study contributes to the understanding of the factors that influence festival visitors' revisit intentions in Ghana and how the emergence of COVID-19 affects these intentions. The study's focus on emotional solidarity and visitor segmentation provides insights into developing effective marketing strategies in the tourism industry.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41797377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-20DOI: 10.1108/ijefm-10-2022-0081
Lígia Najdzion, S. J. G. D. Anjos, V. Kuhn, Francisco Antônio dos Anjos
PurposeWorld Tourism Organization (WTO) recognizes image as the main aspect to be considered by a destination in its promotion and marketing process. Cities try to build valued and recognized images, established from an identity defined based on their own values. One of the strategies adopted for this construction is to hold events, through which it is possible to promote tourism, move the economy, improve the infrastructure, change the image and influence intentions to visit the destination. From the point of view of supply and demand, theorists have proposed two categories of destination image: the projected image and the perceived image. In this context, the objective of the research was to propose a model for measuring the Projected and Perceived Image through the Organizational Identity of the Volvo Ocean Race Brazil.Design/methodology/approachWith a quali-quantitative approach, the study universe is composed of in-depth interviews with the main members of the organizing committee, documentary and netnographic analysis of the event's social networks. For the analysis and interpretation of qualitative data, the collective subject discourse was used. Documentary and netnographic analysis were by means of deductive content analysis and correspondence analysis.FindingsThe results supported the three secondary hypotheses of the research, leading to confirm the central hypothesis that the constructed organizational identity, projected by the image, is perceived by visitors to the event studied.Originality/valueIt is understood as fundamental the expansion of studies regarding projected and perceived image, identity and the possibility of its application in tourist events, as social representations, as support also for the definition of management and marketing strategies.
{"title":"Measurement model of the projected and perceived image through the organizational identity of the Volvo Ocean Race Brazil event","authors":"Lígia Najdzion, S. J. G. D. Anjos, V. Kuhn, Francisco Antônio dos Anjos","doi":"10.1108/ijefm-10-2022-0081","DOIUrl":"https://doi.org/10.1108/ijefm-10-2022-0081","url":null,"abstract":"PurposeWorld Tourism Organization (WTO) recognizes image as the main aspect to be considered by a destination in its promotion and marketing process. Cities try to build valued and recognized images, established from an identity defined based on their own values. One of the strategies adopted for this construction is to hold events, through which it is possible to promote tourism, move the economy, improve the infrastructure, change the image and influence intentions to visit the destination. From the point of view of supply and demand, theorists have proposed two categories of destination image: the projected image and the perceived image. In this context, the objective of the research was to propose a model for measuring the Projected and Perceived Image through the Organizational Identity of the Volvo Ocean Race Brazil.Design/methodology/approachWith a quali-quantitative approach, the study universe is composed of in-depth interviews with the main members of the organizing committee, documentary and netnographic analysis of the event's social networks. For the analysis and interpretation of qualitative data, the collective subject discourse was used. Documentary and netnographic analysis were by means of deductive content analysis and correspondence analysis.FindingsThe results supported the three secondary hypotheses of the research, leading to confirm the central hypothesis that the constructed organizational identity, projected by the image, is perceived by visitors to the event studied.Originality/valueIt is understood as fundamental the expansion of studies regarding projected and perceived image, identity and the possibility of its application in tourist events, as social representations, as support also for the definition of management and marketing strategies.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47992249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-19DOI: 10.1108/ijefm-11-2022-0089
Yi Liu, Jason Draper, Juan M. Madera, D. C. Taylor
PurposeThis study explores the effects of parents' attending status and alcohol consumption (scenario based) on their feelings of happiness, relaxation, family cohesion and family satisfaction.Design/methodology/approachThis study uses a 2 (attending status: with a child or without a child) X 3 (alcohol consumption: water, a cup of beer or four cups of beers) between-subjects experimental design on an art festival and employs relational cohesion theory while spillover theory.FindingsThe results reveal (1) significant differences between parents' attending status on happiness and relaxation; (2) significant differences between alcohol consumption on happiness, family cohesion, and family satisfaction and (3) happiness significantly mediates the effect of parents' alcohol consumption on family cohesion and family satisfaction.Practical implicationsAttending art festivals provides families with a chance to consolidate family relationships. Art festival planners could promote the festival through enhancing participants' family cohesion and satisfaction through potential family leisure activities.Originality/valueEvents are an emerging topic in the hospitality and tourism discipline in recent years. Social impacts, especially family-related outcomes, on art festivals are barely examined. Additionally, while alcohol consumption is common in festivals, the influence of alcohol consumption on the attendees' emotions and behaviors is under-researched.
{"title":"Parents' attending status and alcohol consumption on family cohesion and satisfaction at art festivals","authors":"Yi Liu, Jason Draper, Juan M. Madera, D. C. Taylor","doi":"10.1108/ijefm-11-2022-0089","DOIUrl":"https://doi.org/10.1108/ijefm-11-2022-0089","url":null,"abstract":"PurposeThis study explores the effects of parents' attending status and alcohol consumption (scenario based) on their feelings of happiness, relaxation, family cohesion and family satisfaction.Design/methodology/approachThis study uses a 2 (attending status: with a child or without a child) X 3 (alcohol consumption: water, a cup of beer or four cups of beers) between-subjects experimental design on an art festival and employs relational cohesion theory while spillover theory.FindingsThe results reveal (1) significant differences between parents' attending status on happiness and relaxation; (2) significant differences between alcohol consumption on happiness, family cohesion, and family satisfaction and (3) happiness significantly mediates the effect of parents' alcohol consumption on family cohesion and family satisfaction.Practical implicationsAttending art festivals provides families with a chance to consolidate family relationships. Art festival planners could promote the festival through enhancing participants' family cohesion and satisfaction through potential family leisure activities.Originality/valueEvents are an emerging topic in the hospitality and tourism discipline in recent years. Social impacts, especially family-related outcomes, on art festivals are barely examined. Additionally, while alcohol consumption is common in festivals, the influence of alcohol consumption on the attendees' emotions and behaviors is under-researched.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43181853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-13DOI: 10.1108/ijefm-09-2022-0069
Supriono, M. Iqbal, A. Kusumawati, Muhamad Robith Alil Fahmi
PurposeThe purpose of this study is to investigate the relationship between tourism authenticity and tourism experience and its implications for tourists' intention to make repeat visits in the context of cultural festivals.Design/methodology/approachThis study uses descriptive quantitative and partial least square analysis by discussing six direct and five indirect relationships in the model. This study used a purposive sampling technique, with a total sample of 189 respondents who were collected through a survey of tourists who had visited the Reog Ponorogo National Festival. This study uses SmartPLS SEM to analyze the data.FindingsThe results show that this study extends its practical, policy and theoretical implications to cultural festival stakeholders. In addition, the findings of this study indicate that objective and constructive authenticity have a positive and significant effect on tourist experience. Meanwhile, tourist experience has a positive and significant effect on revisit intention. The mediating role of tourist experience also has a positive and significant effect.Originality/valueEvent tourism that favors the culture of local wisdom shows originality and becomes an attraction for tourists to visit which affects experience and revisit intention. This study focuses on the attributes of authenticity to tourist experience and revisit intention, in which tourist experience acts as a mediation.
{"title":"The role of authenticity on revisit intention: tourist experience as a mediation at the Reyog Ponorogo National Festival","authors":"Supriono, M. Iqbal, A. Kusumawati, Muhamad Robith Alil Fahmi","doi":"10.1108/ijefm-09-2022-0069","DOIUrl":"https://doi.org/10.1108/ijefm-09-2022-0069","url":null,"abstract":"PurposeThe purpose of this study is to investigate the relationship between tourism authenticity and tourism experience and its implications for tourists' intention to make repeat visits in the context of cultural festivals.Design/methodology/approachThis study uses descriptive quantitative and partial least square analysis by discussing six direct and five indirect relationships in the model. This study used a purposive sampling technique, with a total sample of 189 respondents who were collected through a survey of tourists who had visited the Reog Ponorogo National Festival. This study uses SmartPLS SEM to analyze the data.FindingsThe results show that this study extends its practical, policy and theoretical implications to cultural festival stakeholders. In addition, the findings of this study indicate that objective and constructive authenticity have a positive and significant effect on tourist experience. Meanwhile, tourist experience has a positive and significant effect on revisit intention. The mediating role of tourist experience also has a positive and significant effect.Originality/valueEvent tourism that favors the culture of local wisdom shows originality and becomes an attraction for tourists to visit which affects experience and revisit intention. This study focuses on the attributes of authenticity to tourist experience and revisit intention, in which tourist experience acts as a mediation.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45729027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}