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Relying on what different stakeholders express on social media to repurpose and reposition sustainable events of the future 依靠不同利益相关者在社交媒体上的表达来重新定位和定位未来的可持续事件
IF 2.2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-08-11 DOI: 10.1108/ijefm-04-2022-0035
Almudena Otegui Carles, J. A. Fraiz Brea, Noelia Araújo Vila
PurposeThe purpose of this article is to capture what the concept of sustainable events means for different stakeholders, what they think and express in social media about sustainable events, and so be able to take it into account when repurposing and repositioning events in life for the future in a responsible way based on sustainability.Design/methodology/approachAuthors have performed the photographic analysis proposed by Albers and James in 1988 but adapted to social media, specifically Instagram. A content analysis has been carried out with the posts containing the hashtag #sustainableevents, based on dimensions such as temporal variants, geographic conditions, demographic characteristics or languages used. After that, a semiotic analysis has been held to see how these dimensions are related with the image and with the subjects/objects that are being portrayed.FindingsSustainable events is a term that can have many meanings, becoming an abstract term, which is not being used today in social networks by private individuals. Companies and content creators seem to use the term more as an advertising claim, to attract customers and followers, than as a real applicability in their day-to-day actions. They use the term “sustainable events” related especially to an environmental dimension, leaving aside the economic and the social dimension.Originality/valueNowadays, the photography through social media is one of the most powerful sources for communicating people awareness. Nevertheless, researchers are only starting to understand the impact of social media and technology on the habits of people. To the authors’ knowledge, this is one of the first analyses of Instagram posts based on a hashtag to analyse what different stakeholders express in relation to that hashtag.
目的本文的目的是捕捉可持续事件的概念对不同的利益相关者意味着什么,他们在社交媒体上对可持续事件的想法和表达,从而能够在基于可持续性的负责任的方式为未来重新调整和重新定位生活中的事件时将其考虑在内。设计/方法/方法作者进行了阿尔伯斯和詹姆斯在1988年提出的摄影分析,但适应了社交媒体,特别是Instagram。根据时间变异、地理条件、人口特征或使用的语言等维度,对包含#sustainableevents标签的帖子进行了内容分析。之后,进行了符号学分析,以了解这些维度如何与图像以及所描绘的主题/对象相关。FindingsSustainable events是一个有很多含义的术语,现在已经成为一个抽象的术语,在今天的社交网络中,私人并没有使用它。公司和内容创作者似乎更多地将这个词用作广告宣传,以吸引客户和追随者,而不是在日常行动中真正适用。他们使用“可持续事件”一词,特别是与环境层面有关,而不考虑经济和社会层面。创意/价值如今,通过社交媒体进行的摄影是传达人们意识的最有力来源之一。尽管如此,研究人员才刚刚开始了解社交媒体和技术对人们习惯的影响。据作者所知,这是第一次基于标签对Instagram帖子进行分析,以分析不同利益相关者对该标签的表达。
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引用次数: 0
Examining multiple mediation of escapism and ethnic food experience in the relationship between diversity and behavioral intentions: the case of Vietnam 逃避主义和民族饮食体验在多样性与行为意图关系中的多重中介研究:以越南为例
IF 2.2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-08-11 DOI: 10.1108/ijefm-06-2022-0048
E. Sezgin, Abdullah Tanrisevdi, A. Sezgin
PurposeThe study aims to examine the mediating effects of escapism (ESC) and ethnic food experience (EFE) in the relationship between diversity (DIV) and behavioral intentions (BI) of visitors attending Hoi An International Food Festival held in Vietnam.Design/methodology/approachThe research takes a predictive and explanatory approach rather than theory confirmation. Partial least squares (PLS) algorithm was used to analyze multiple mediation. The data were collected from 323 attendees through a self-administered questionnaire.FindingsThe research highlights that escapism and EFE have positive and significant mediating effects on the relationship between DIV and BI. Furthermore, while EFE is the most important predictor of BI, escapism has emerged as an antecedent variable that deserves to be given the highest importance. Finally, visitors who are participating in their first international food festival do not seem to consider the nexus between DIV and ESC as much as repeaters.Research limitations/implicationsThe study's limitations include the collection of data from a single festival and the fact that the analyses are only quantitative. The results contribute to festival organizers by revealing the importance of multiple mediation roles.Originality/valueThis study contributes novel insights to the literature on festival and event management, extending previous studies and filling a gap by proposing ESC and EFE as multiple mediators in the nexus between DIV and BI. The present study provides a comprehensive examination of the influence of individual variables previously analyzed separately on festival-goers' experiences. This facilitated the identification of crucial aspects of the circumstance, thereby reducing any ambiguity.
目的探讨逃避主义(ESC)和民族美食体验(EFE)在越南会安国际美食节游客多样性(DIV)与行为意向(BI)关系中的中介作用。设计/方法/方法这项研究采用预测和解释的方法,而不是理论证实。采用偏最小二乘(PLS)算法对多重中介进行分析。数据是通过一份自我管理的问卷从323名参与者中收集的。发现逃避主义和EFE对DIV和BI之间的关系具有正向显著的中介作用。此外,虽然EFE是BI最重要的预测因素,但逃避主义已经成为一个值得给予最高重视的前因变量。最后,第一次参加国际美食节的游客似乎并不像重复者那样考虑DIV和ESC之间的联系。研究的局限性/启示这项研究的局限性包括只收集了一个节日的数据,而且分析只是定量的。研究结果揭示了多重中介角色的重要性,有助于节日组织者。独创性/价值本研究为节日和活动管理的文献提供了新颖的见解,扩展了先前的研究,并通过提出ESC和EFE作为DIV和BI之间关系的多重中介来填补空白。本研究提供了先前单独分析的个体变量对节日观众体验的影响的全面检查。这有助于查明情况的关键方面,从而减少任何模棱两可的情况。
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引用次数: 0
The trend of Japanese pop culture and its differentiating approach through event tourism 从事件旅游看日本流行文化的走向及其差异化途径
IF 2.2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-08-08 DOI: 10.1108/ijefm-01-2023-0001
F. Severino, F. Silva
PurposeThis study focuses on analysing Japanese pop culture events to determine whether they may be useful marketing tools for a location with a distinctive culture from where they are organized. It also examines how the popular culture events differ from other events and what impacts they have on these destinations.Design/methodology/approachA mixed-method approach is used to analyse data from a questionnaire provided to 364 participants from these events and seven semi-structured interviews with event organizers or their representatives from events on this topic in Portugal, France, Spain, Denmark and North America.FindingsAccording to the research, these events are regarded as unique and unusual from the perspective of the customer due to the variety of activities they offer, the use of imagination they inspire and the engaged fan participation. These occasions have been found to strengthen and propagate Japanese popular culture outside of its place of origin and arouse interest in it.Originality/valueSeveral studies have examined the appeal of Japanese pop culture, but few have investigated the impact of events to enhance the destination's image where they are held, as well as their potential outside of Japan. With already over a hundred official events of this theme held annually, with a sizable number of participants, a study of this paradigm exposes its potential for promoting a culture that is growing in popularity outside of its place of origin and understanding the effects it has on these various regions.
目的本研究的重点是分析日本流行文化活动,以确定它们是否是一个有着独特文化的地方的有用营销工具。它还考察了流行文化活动与其他活动的不同之处,以及它们对这些目的地的影响。设计/方法/方法采用混合方法分析向364名来自这些活动的参与者提供的问卷数据,以及对葡萄牙、法国、西班牙、丹麦和北美的活动组织者或其代表进行的七次半结构化访谈,从客户的角度来看,这些活动是独特和不寻常的,因为它们提供了各种各样的活动,激发了想象力,吸引了粉丝的参与。这些活动被发现可以在日本本土之外加强和传播日本流行文化,并引起人们对其的兴趣。原创/价值一些研究考察了日本流行文化的吸引力,但很少有研究调查活动对提升目的地形象的影响,以及它们在日本之外的潜力。每年已经举办了100多场这一主题的官方活动,参与者数量可观,对这一范式的研究揭示了它在促进一种在其发源地之外越来越受欢迎的文化以及了解它对这些不同地区的影响方面的潜力。
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引用次数: 0
Sensation seeking and conspicuous consumption in event-based activities: the mediation role of fear of missing out (FoMO) 基于事件的活动中的感觉寻求和炫耀性消费:错过恐惧的中介作用(FoMO)
IF 2.2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-08-02 DOI: 10.1108/ijefm-02-2023-0020
Mehmet Tahir Dursun, Metin Argan, Mehpare Tokay Argan, Halime Dinç
PurposeNumerous studies have looked at why people attend events which engage in conspicuous consumerism, but they have neglected the fear of missing out on these event-based experiences. This study aims to look at the impact of sensation seeking on conspicuous consumption within the event-based activities. Moreover, the developed model examined the mediating role of the fear of missing out in this impact.Design/methodology/approachA questionnaire survey was conducted, and a conceptual framework was performed to test hypothesized links between the three variables.FindingsThe findings show that sensation seeking affects conspicuous consumption, and fear of missing out has a mediating effect on this relationship.Originality/valueThe results of the study give some theoretical and practical implications to practitioners and researchers about aspirational class as elite consumers and high-level attendees of one-off events.
目的许多研究探讨了为什么人们参加明显的消费主义活动,但他们忽略了错过这些基于活动的体验的恐惧。本研究旨在观察在基于事件的活动中,寻求感觉对炫耀性消费的影响。此外,所开发的模型考察了对错过这一影响的恐惧的中介作用。设计/方法/方法进行问卷调查,并采用概念框架来测试三个变量之间的假设联系。研究结果表明,寻求感觉会影响炫耀性消费,而对错过的恐惧对这种关系有中介作用。原创性/价值研究结果为从业者和研究人员提供了一些关于精英消费者和一次性活动高级参与者的理想阶层的理论和实践启示。
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引用次数: 0
“Our festival, Their festival”: the local perceptions of festival sustainability in Zanzibar festival portfolio “我们的节日,他们的节日”:桑给巴尔当地对节日可持续性的看法
IF 2.2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-07-14 DOI: 10.1108/ijefm-10-2022-0086
D. Jani
PurposeThe purpose of this paper is to explore local residents' perceptions of sustainability of different festivals making festival portfolio in Zanzibar.Design/methodology/approachThe study used multiqualitative methods and comparative case analysis that made use of in-depth interviews, observation and focus group discussion as the data collection techniques. Thematic content analysis was used to describe festivals from residents' point of views.FindingsThe results indicate residents to perceive two broader types of festivals: Ours and Theirs that have different impacts on sustainability of the festivals.Research limitations/implicationsThe ours and theirs dichotomy of festivals from residents' perspectives extends the conceptualization of festivals. In line with the event portfolio framework, the emerged types of festival aid event planners with understanding and managing the events with the aim of making the festival and the destinations sustainable.Originality/valueThe bifurcated perception of festival ownership provides a complimentary theoretical lens that can be applied to explain the festival workings and management that emphasize the need for places to have festival portfolio catering for different segments.
目的探讨桑给巴尔当地居民对不同节日的可持续性的看法,制作桑给巴尔的节日组合。设计/方法/方法本研究采用了多定性方法和比较案例分析,采用了深入访谈、观察和焦点小组讨论作为数据收集技术。主题内容分析用于从居民的角度描述节日。研究结果表明,居民感知到两种更广泛的节日类型:我们的节日和他们的节日,这对节日的可持续性有不同的影响。研究局限性/含义从居民的角度来看,我们和他们对节日的二分法扩展了节日的概念化。根据活动组合框架,新兴类型的节日帮助活动策划人了解和管理活动,目的是使节日和目的地可持续发展。创意/价值对节日所有权的分歧看法提供了一个互补的理论视角,可以用来解释节日的运作和管理,强调地方需要有适合不同细分市场的节日组合。
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引用次数: 0
Determinants of visitors' festival satisfaction and subjective well-being: tracing the roles of place attachment and satisfaction 游客节日满意度和主观幸福感的决定因素:地方依恋和满意度的作用追踪
IF 2.2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-06-27 DOI: 10.1108/ijefm-07-2022-0061
K. Thirugnanasambantham, Pillai K. Rajasekharan, V. Patwardhan, G. Raghavendra, Shreelatha Rao
PurposeIndia has a marvelous distinction of hosting religious and cultural extravaganzas on an enormous scale, keeping in with its rich lineage and civilizational assortment. The philosophical threads of such festivals are eventually subjective well-being and spiritual awakening. In this context, the authors examine how the visitors' festival motivation culminates in life satisfaction and subjective well-being.Design/methodology/approachThe study follows a theory-driven deductive approach to test the construed relationships. The data were collected from the sites of religious fiesta when the participants were immersed in their cultural fervor. The study uses structural equation modeling to examine the hypothesized model.FindingsThe study finds that place attachment and life satisfaction empirically mediate the relationship between festival motivation and subjective well-being. However, the relationship between place attachment and subjective well-being is not empirically strong when life satisfaction mediates their relationship.Research limitations/implicationsThe study is based on a convenience sample and is limited to the visitors of local religious festivals. Future research must verify the suitability of the model in other types of festivals of other religions and different locations. Also, this research deliberates on the relationship between only four variables. Future researchers could discuss other variables such as authenticity, emotional solidarity, festival images, festival values, religious faith, etc. to develop a more robust model to explain the relationship between festival motivation and subjective well-being.Practical implicationsIn India regardless of social strata, people are religiously conscious and inclined toward attending publicly celebrated religious festivals. The scale of these festivals is significant and given the scenario, the local Government has to join hands with the temple administration, local people and visitors to reap the full benefits of the festival. These temple festivals not only foster coordination and involvement among various stakeholders, but also invoke the devotion of the people to jointly organize the celebrations.Social implicationsAs some of the religious festivals go beyond caste, creed and nationality, the celebrations should evolve as multi-cultural mass events uniting the societal cohesiveness, spirit and national culture. The variables chosen and results found in this study will surely support publicizing the significance of religious festivals in the region and provide an idea to the organizers and supporters to develop new strategies to promote similar events.Originality/valueThe results claim several implications for theory and practice. Theoretically, the study contributes to the literature on religious tourism and event management. Practically, the study discussions indicate the importance of disseminating the significance of religious festivals as a platform for local tourist attractio
Purpose印度在举办大规模的宗教和文化盛会方面有着惊人的优势,与其丰富的血统和文明种类保持一致。这些节日的哲学主线最终是主观幸福和精神觉醒。在这种背景下,作者考察了游客的节日动机是如何在生活满意度和主观幸福感方面达到顶峰的。设计/方法论/方法本研究采用理论驱动的演绎方法来测试所解释的关系。这些数据是在参与者沉浸在他们的文化热情中时从宗教节日现场收集的。该研究使用结构方程建模来检验假设的模型。研究发现,地点依恋和生活满意度在节日动机和主观幸福感之间起着实证中介作用。然而,当生活满意度调节地方依恋和主观幸福感之间的关系时,它们之间的关系在经验上并不牢固。研究局限性/含义该研究基于方便样本,仅限于当地宗教节日的游客。未来的研究必须验证该模型在其他宗教和不同地点的其他类型节日中的适用性。此外,这项研究只考虑了四个变量之间的关系。未来的研究人员可以讨论其他变量,如真实性、情感团结、节日形象、节日价值观、宗教信仰等,以开发一个更稳健的模型来解释节日动机和主观幸福感之间的关系。实际含义在印度,无论社会阶层如何,人们都有宗教意识,并倾向于参加公开庆祝的宗教节日。这些节日的规模是巨大的,考虑到这种情况,当地政府必须与寺庙管理部门、当地人和游客携手合作,才能充分享受节日的好处。这些寺庙节日不仅促进了各利益相关者之间的协调和参与,而且唤起了人们的奉献精神,共同组织庆祝活动。社会含义由于一些宗教节日超越了种姓、信仰和国籍,庆祝活动应演变为多元文化的群众活动,将社会凝聚力、精神和民族文化结合起来。本研究中选择的变量和发现的结果必将有助于宣传该地区宗教节日的重要性,并为组织者和支持者制定新的策略来推广类似活动提供思路。独创性/价值这些结果对理论和实践有若干启示。从理论上讲,该研究有助于宗教旅游和活动管理的文献。实际上,研究讨论表明,传播宗教节日作为当地旅游景点产生社会、文化和经济效益的平台的重要性。
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引用次数: 1
Visitor emotional solidarity, segmentation and revisit intentions amidst COVID-19 pandemic: evidence from Panafest and emancipation festivals in Ghana 在COVID-19大流行期间,游客的情感团结、细分和重新审视意图:来自加纳Panafest和解放节的证据
IF 2.2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-06-26 DOI: 10.1108/ijefm-12-2022-0099
Vincent Asimah, R. Hurriyati, V. Gaffar, L. Wibowo
PurposeThis study examines the effect of festival visitors' emotional solidarity and segmentation on revisiting intentions to Ghana for the Panafest/Emancipation festivals during the COVID-19 pandemic.Design/methodology/approachThe study utilised data from a self-completed survey administered to festival-goers who attended the Panafest and Emancipation festivals in 2019 and 2021. In 2019, 782 questionnaires were sent to participants out of which 446 responded to the questionnaires. However, in 2021, 567 questionnaires were administered to the festival participants out of which 296 responded to the questionnaires. Multiple linear regression was performed using the ordinary least square (OLS) estimation technique.FindingsThe study found that emotional solidarity, gender, age, educational background and place of residence are important factors in predicting whether festival visitors will revisit Ghana for the Panafest and Emancipation festivals or not. Emotional solidarity was a positive predictor of revisit intentions, while gender and age also played a role with male and older visitors being more inclined to revisit Ghana for the festivals. The educational background had a positive and significant effect in 2021 but was insignificant in 2019. Place of residence had a significant but negative effect in 2021 due to the emergence of COVID-19.Practical implicationsThe study's findings suggest that stakeholders in Ghana's tourism industry, including the Ministry of Tourism, Arts and Culture, Ghana Tourist Authority, hotels and other hospitality services, should consider emotional solidarity and visitor segmentation when developing marketing strategies. Additionally, strategies to address the impact of COVID-19 on revisit intentions and spending should be considered.Originality/valueThis study contributes to the understanding of the factors that influence festival visitors' revisit intentions in Ghana and how the emergence of COVID-19 affects these intentions. The study's focus on emotional solidarity and visitor segmentation provides insights into developing effective marketing strategies in the tourism industry.
目的本研究考察了节日游客的情感团结和分割对2019冠状病毒病大流行期间重返加纳参加Panafest/解放节的意向的影响。该研究利用了对2019年和2021年参加Panafest和解放节的节日观众进行的一项自我完成调查的数据。2019年,向参与者发送了782份问卷,其中446份回复了问卷。然而,在2021年,向节日参与者发放了567份问卷,其中296份回答了问卷。采用普通最小二乘(OLS)估计技术进行多元线性回归。研究发现,情感团结、性别、年龄、教育背景和居住地是预测节日游客是否会重返加纳参加Panafest和解放节的重要因素。情感团结是回访意向的积极预测因素,而性别和年龄也发挥了作用,男性和年龄较大的游客更倾向于在节日期间再次访问加纳。学历在2021年有正向显著影响,但在2019年不显著。由于2019冠状病毒病的出现,居住地在2021年产生了显著但负面的影响。实际意义研究结果表明,加纳旅游业的利益相关者,包括旅游、艺术和文化部、加纳旅游局、酒店和其他酒店服务机构,在制定营销策略时应考虑情感团结和游客细分。此外,还应考虑应对COVID-19对重访意愿和支出影响的战略。原创性/价值本研究有助于理解影响加纳节日游客重新访问意图的因素,以及COVID-19的出现如何影响这些意图。该研究的重点是情感团结和游客细分,为旅游业制定有效的营销策略提供了见解。
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引用次数: 0
Measurement model of the projected and perceived image through the organizational identity of the Volvo Ocean Race Brazil event 通过沃尔沃环球帆船赛巴西赛事的组织身份对其投影和感知形象的测量模型
IF 2.2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-06-20 DOI: 10.1108/ijefm-10-2022-0081
Lígia Najdzion, S. J. G. D. Anjos, V. Kuhn, Francisco Antônio dos Anjos
PurposeWorld Tourism Organization (WTO) recognizes image as the main aspect to be considered by a destination in its promotion and marketing process. Cities try to build valued and recognized images, established from an identity defined based on their own values. One of the strategies adopted for this construction is to hold events, through which it is possible to promote tourism, move the economy, improve the infrastructure, change the image and influence intentions to visit the destination. From the point of view of supply and demand, theorists have proposed two categories of destination image: the projected image and the perceived image. In this context, the objective of the research was to propose a model for measuring the Projected and Perceived Image through the Organizational Identity of the Volvo Ocean Race Brazil.Design/methodology/approachWith a quali-quantitative approach, the study universe is composed of in-depth interviews with the main members of the organizing committee, documentary and netnographic analysis of the event's social networks. For the analysis and interpretation of qualitative data, the collective subject discourse was used. Documentary and netnographic analysis were by means of deductive content analysis and correspondence analysis.FindingsThe results supported the three secondary hypotheses of the research, leading to confirm the central hypothesis that the constructed organizational identity, projected by the image, is perceived by visitors to the event studied.Originality/valueIt is understood as fundamental the expansion of studies regarding projected and perceived image, identity and the possibility of its application in tourist events, as social representations, as support also for the definition of management and marketing strategies.
世界旅游组织(WTO)认为形象是旅游目的地在推广和营销过程中要考虑的主要方面。城市试图建立有价值和被认可的形象,建立在基于自身价值观定义的身份上。这一建设所采取的战略之一是举办活动,通过这些活动可以促进旅游业,推动经济发展,改善基础设施,改变形象并影响访问目的地的意图。从供给和需求的角度出发,理论家提出了两类目的地形象:投射形象和感知形象。在这种情况下,本研究的目的是提出一个模型,通过沃尔沃环球帆船赛巴西的组织身份来测量预测和感知的形象。设计/方法/方法采用定性定量方法,研究范围包括对组委会主要成员的深度访谈,对该活动社交网络的文献和网络分析。对于定性数据的分析和解释,使用集体主体话语。文献分析和网络分析采用演绎内容分析和对应分析。研究结果支持了该研究的三个次要假设,从而证实了中心假设,即通过图像投射的构建的组织身份被研究事件的访客感知。原创性/价值原创性/价值被理解为基本的是扩大关于预测和感知的形象、身份及其在旅游活动中应用的可能性的研究,作为社会表征,也作为管理和营销战略定义的支持。
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引用次数: 0
Parents' attending status and alcohol consumption on family cohesion and satisfaction at art festivals 父母的出席状况和饮酒对艺术节家庭凝聚力和满意度的影响
IF 2.2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-06-19 DOI: 10.1108/ijefm-11-2022-0089
Yi Liu, Jason Draper, Juan M. Madera, D. C. Taylor
PurposeThis study explores the effects of parents' attending status and alcohol consumption (scenario based) on their feelings of happiness, relaxation, family cohesion and family satisfaction.Design/methodology/approachThis study uses a 2 (attending status: with a child or without a child) X 3 (alcohol consumption: water, a cup of beer or four cups of beers) between-subjects experimental design on an art festival and employs relational cohesion theory while spillover theory.FindingsThe results reveal (1) significant differences between parents' attending status on happiness and relaxation; (2) significant differences between alcohol consumption on happiness, family cohesion, and family satisfaction and (3) happiness significantly mediates the effect of parents' alcohol consumption on family cohesion and family satisfaction.Practical implicationsAttending art festivals provides families with a chance to consolidate family relationships. Art festival planners could promote the festival through enhancing participants' family cohesion and satisfaction through potential family leisure activities.Originality/valueEvents are an emerging topic in the hospitality and tourism discipline in recent years. Social impacts, especially family-related outcomes, on art festivals are barely examined. Additionally, while alcohol consumption is common in festivals, the influence of alcohol consumption on the attendees' emotions and behaviors is under-researched.
目的本研究探讨父母出席状况和饮酒(基于情境)对其幸福感、放松感、家庭凝聚力和家庭满意度的影响。设计/方法/方法本研究采用2(参加状态:带孩子或不带孩子)x3(饮酒:水,一杯啤酒或四杯啤酒)的艺术节被试间实验设计,采用关系衔接理论和溢出理论。结果表明:(1)家长出席状态在幸福感和放松度上存在显著差异;(2)饮酒对家庭幸福感、家庭凝聚力和家庭满意度的影响存在显著差异;(3)幸福感在父母饮酒对家庭凝聚力和家庭满意度的影响中起到显著中介作用。参加艺术节为家庭提供了一个巩固家庭关系的机会。艺术节策划者可以通过潜在的家庭休闲活动增强参与者的家庭凝聚力和满意度来促进艺术节。创意/价值活动是近年来酒店和旅游领域的一个新兴话题。艺术节的社会影响,尤其是与家庭相关的结果,几乎没有得到研究。此外,虽然饮酒在节日中很常见,但饮酒对参与者情绪和行为的影响研究不足。
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引用次数: 0
The role of authenticity on revisit intention: tourist experience as a mediation at the Reyog Ponorogo National Festival 真实性在重游意向中的作用:Reyog Ponorogo国家节上的游客体验中介
IF 2.2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-06-13 DOI: 10.1108/ijefm-09-2022-0069
Supriono, M. Iqbal, A. Kusumawati, Muhamad Robith Alil Fahmi
PurposeThe purpose of this study is to investigate the relationship between tourism authenticity and tourism experience and its implications for tourists' intention to make repeat visits in the context of cultural festivals.Design/methodology/approachThis study uses descriptive quantitative and partial least square analysis by discussing six direct and five indirect relationships in the model. This study used a purposive sampling technique, with a total sample of 189 respondents who were collected through a survey of tourists who had visited the Reog Ponorogo National Festival. This study uses SmartPLS SEM to analyze the data.FindingsThe results show that this study extends its practical, policy and theoretical implications to cultural festival stakeholders. In addition, the findings of this study indicate that objective and constructive authenticity have a positive and significant effect on tourist experience. Meanwhile, tourist experience has a positive and significant effect on revisit intention. The mediating role of tourist experience also has a positive and significant effect.Originality/valueEvent tourism that favors the culture of local wisdom shows originality and becomes an attraction for tourists to visit which affects experience and revisit intention. This study focuses on the attributes of authenticity to tourist experience and revisit intention, in which tourist experience acts as a mediation.
目的本研究旨在探讨旅游真实性与旅游体验之间的关系,及其对文化节日背景下游客重复游览意愿的影响。设计/方法论/方法本研究通过讨论模型中的六个直接关系和五个间接关系,使用描述性定量和偏最小二乘分析。这项研究使用了有目的的抽样技术,共有189名受访者,他们是通过对参观过Reog Ponorogo国家节的游客的调查收集的。本研究使用SmartPLS SEM对数据进行分析。研究结果表明,本研究将其实践、政策和理论意义扩展到文化节利益相关者。此外,本研究的结果表明,客观和建设性的真实性对游客体验有着积极而显著的影响。同时,游客体验对重游意愿有着积极而显著的影响。旅游体验的中介作用也具有积极而显著的作用。创意/价值有利于当地智慧文化的事件旅游表现出独创性,成为游客参观的吸引力,影响体验和重游意愿。本研究的重点是游客体验的真实性属性和重游意愿,其中游客体验起到了中介作用。
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International Journal of Event and Festival Management
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