Pub Date : 2023-06-13DOI: 10.1108/ijefm-05-2023-100
Margarida Abreu Novais, Jane Ali-Knight, Kirsten Holmes, L. Lockstone-Binney, M. Robertson, Hannah Stewart
Findings revealed that hygiene is not perceived as an integral part of event safety, but rather as a disconnected pillar beside traditional event safety measures and that event and health safety measures strongly influence each other, both positively, but often also negatively as event organisers are often concerned with how to get their events successfully through the approval process rather than focussing on the safety aspects. Acknowledging the prevalence of disability in its various forms in society and highlighting the fact that existing research exploring inclusive events and disabled people as event participants focuses mostly on the challenges faced by attendees, the author offers a refreshing perspective by exploring the potential that these events have and the opportunities they bring to people with disabilities and the wider community. [...]the author embraces the argument suggested in the call for papers of this special issue that events provide opportunities to determine new paths, make the future less fearsome, allow more positive outcomes and uses this description to define what they propose to be "revolutionary futures”. In an exploratory case study inspired by a hermeneutics approach and combining different methods of data collection, the author explores the perspectives of attendees, volunteers, event staff and organisers to investigate if the event can indeed create revolutionary futures.
{"title":"Guest editorial: Special issue introduction repurposing and repositioning events: real, responsible and revolutionary futures","authors":"Margarida Abreu Novais, Jane Ali-Knight, Kirsten Holmes, L. Lockstone-Binney, M. Robertson, Hannah Stewart","doi":"10.1108/ijefm-05-2023-100","DOIUrl":"https://doi.org/10.1108/ijefm-05-2023-100","url":null,"abstract":"Findings revealed that hygiene is not perceived as an integral part of event safety, but rather as a disconnected pillar beside traditional event safety measures and that event and health safety measures strongly influence each other, both positively, but often also negatively as event organisers are often concerned with how to get their events successfully through the approval process rather than focussing on the safety aspects. Acknowledging the prevalence of disability in its various forms in society and highlighting the fact that existing research exploring inclusive events and disabled people as event participants focuses mostly on the challenges faced by attendees, the author offers a refreshing perspective by exploring the potential that these events have and the opportunities they bring to people with disabilities and the wider community. [...]the author embraces the argument suggested in the call for papers of this special issue that events provide opportunities to determine new paths, make the future less fearsome, allow more positive outcomes and uses this description to define what they propose to be \"revolutionary futures”. In an exploratory case study inspired by a hermeneutics approach and combining different methods of data collection, the author explores the perspectives of attendees, volunteers, event staff and organisers to investigate if the event can indeed create revolutionary futures.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41877042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-09DOI: 10.1108/ijefm-10-2022-0079
Junaid Rehman, Muhammad Kashif, Thangaraja Arumugam
Purpose The desire to spectate at traditional events and festivals in different countries is dying. From a marketing perspective, researchers and practitioners need to understand why people spectate at these conventional events and festivals. Data-driven marketing approaches can help event and festival marketing policymakers in attracting potential spectators. Drawing on attachment theory, the current study fills this void and explores fans' motivation and intentions to follow Kushti (i.e. traditional wrestling) events while developing a new event attachment scale (EAS). Design/methodology/approach Three comprehensive studies were conducted. First, an exploratory study where 12 retired wrestlers, considered hardcore fans of Kushti were interviewed. The collected data was analyzed using thematic analysis. Second, a pilot study ( n = 204) was performed leading to a main survey ( n = 365). The survey data was analyzed using exploratory and confirmatory factor analysis techniques. Findings Results revealed five types of attachments (i.e., ground attachment, game attachment, emotional attachment, cultural attachment and player attachment). An important intervention is the unique elements within each of these attachments, which may motivate fans to follow traditional gaming events. The new scale offers excellent psychometric properties. Practical implications Event and festival marketers should consider the role of tradition while marketing such events. The retired wrestlers can be used as influences/reference points to attract visitors to spectate at Kushti events. Furthermore, facilities such as smooth roads, approachable grounds and excellent service operations during these events can help policymakers to attract more spectators. Originality/value The study is unique in contextualizing Kushti and presenting a unique scale to measure fans' motivations and intentions to follow traditional gaming events.
{"title":"From the land of Gama: event attachment scale (EAS) development exploring fans' attachment and their intentions to spectate at traditional gaming events","authors":"Junaid Rehman, Muhammad Kashif, Thangaraja Arumugam","doi":"10.1108/ijefm-10-2022-0079","DOIUrl":"https://doi.org/10.1108/ijefm-10-2022-0079","url":null,"abstract":"Purpose The desire to spectate at traditional events and festivals in different countries is dying. From a marketing perspective, researchers and practitioners need to understand why people spectate at these conventional events and festivals. Data-driven marketing approaches can help event and festival marketing policymakers in attracting potential spectators. Drawing on attachment theory, the current study fills this void and explores fans' motivation and intentions to follow Kushti (i.e. traditional wrestling) events while developing a new event attachment scale (EAS). Design/methodology/approach Three comprehensive studies were conducted. First, an exploratory study where 12 retired wrestlers, considered hardcore fans of Kushti were interviewed. The collected data was analyzed using thematic analysis. Second, a pilot study ( n = 204) was performed leading to a main survey ( n = 365). The survey data was analyzed using exploratory and confirmatory factor analysis techniques. Findings Results revealed five types of attachments (i.e., ground attachment, game attachment, emotional attachment, cultural attachment and player attachment). An important intervention is the unique elements within each of these attachments, which may motivate fans to follow traditional gaming events. The new scale offers excellent psychometric properties. Practical implications Event and festival marketers should consider the role of tradition while marketing such events. The retired wrestlers can be used as influences/reference points to attract visitors to spectate at Kushti events. Furthermore, facilities such as smooth roads, approachable grounds and excellent service operations during these events can help policymakers to attract more spectators. Originality/value The study is unique in contextualizing Kushti and presenting a unique scale to measure fans' motivations and intentions to follow traditional gaming events.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135051099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-06DOI: 10.1108/ijefm-08-2022-0068
Jane Ali-Knight, G. Kerr, Hannah Stewart, Kirsten Holmes
PurposeIn this paper, the authors explore how Edinburgh's key Festivals have adapted to the COVID-19 pandemic. Their response presents the emergence of more innovative festival delivery models and a different imagining of the festival space.Design/methodology/approachThe authors use a qualitative mixed methods research design involving 13 in-depth semi-structured interviews with Edinburgh's Festival Directors and other cultural and policy stakeholders as part of a University-funded stand-alone research project. The interviews were supplemented with participant observation at festivals virtually and in-person to experience new and emerging formats of festival content delivery, adherence to Scottish Government guidelines on COVID-19 safety, and to experience attending festivals during a pandemic.FindingsThe authors present findings on how Edinburgh's Festivals have responded to Covid-19 and how they have adapted – and in some cases reimagined – their business models to survive.Originality/valueThe authors propose a new theoretical framework that establishes a model for how festivals can approach risk management within their business model, focused on the ‘3R's’ – respond, resilience and reimagine –with communication and support being central to this framework.
{"title":"Festival hiatus, resilience and innovation during COVID-19: learnings from the Edinburgh festivals","authors":"Jane Ali-Knight, G. Kerr, Hannah Stewart, Kirsten Holmes","doi":"10.1108/ijefm-08-2022-0068","DOIUrl":"https://doi.org/10.1108/ijefm-08-2022-0068","url":null,"abstract":"PurposeIn this paper, the authors explore how Edinburgh's key Festivals have adapted to the COVID-19 pandemic. Their response presents the emergence of more innovative festival delivery models and a different imagining of the festival space.Design/methodology/approachThe authors use a qualitative mixed methods research design involving 13 in-depth semi-structured interviews with Edinburgh's Festival Directors and other cultural and policy stakeholders as part of a University-funded stand-alone research project. The interviews were supplemented with participant observation at festivals virtually and in-person to experience new and emerging formats of festival content delivery, adherence to Scottish Government guidelines on COVID-19 safety, and to experience attending festivals during a pandemic.FindingsThe authors present findings on how Edinburgh's Festivals have responded to Covid-19 and how they have adapted – and in some cases reimagined – their business models to survive.Originality/valueThe authors propose a new theoretical framework that establishes a model for how festivals can approach risk management within their business model, focused on the ‘3R's’ – respond, resilience and reimagine –with communication and support being central to this framework.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46791785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-23DOI: 10.1108/ijefm-07-2022-0060
Arlindo Madeira, R. Rodrigues, T. Palrão, V. Santos
PurposeWeb Summit is an annual technological event which takes place annually in November and has great worldwide impact. The event fits into the MICE (meetings, incentives, conventions and exhibitions) typology and has mega-event proportions, not only due to the number of participants but also in relation to its media coverage. The aim of this study is to analyse the participation of Web Summit participants in leisure activities outside the event, namely regarding entertainment and culture and heritage. It was also intended to know their perception of the city's brand image, according to the participants' age and the number of days they stay in the city.Design/methodology/approachThis investigation is anchored in a quantitative methodology. Data were collected during the four days of the event from a convenience sample of 410 participants. For this purpose, a 15-item questionnaire was used, specifically designed to meet the study's objectives, assessing three dimensions: entertainment, culture and heritage and brand image.FindingsEntertainment and culture and heritage positively influence tourists' perception of brand image. It was also possible to ascertain that the age of the tourists and their interest in culture and heritage are correlated. Finally, it was found that tourists' perception of entertainment varies depending on the number of days they stay in Lisbon.Research limitations/implicationsThe main limitation of the study is related to the fact that a convenience sample was used in a single destination, which does not allow generalization to other contexts. Therefore, it would be interesting to apply the study in other geographical and cultural contexts, particularly in Rio de Janeiro, where the event will also take place next year (2023).This research contributes to extending the reflection on the role that events play in the brand image of a tourist destination. This study also highlights the importance of understanding consumer behaviour in MICE typology events.Practical implicationsThe MICE sector plays an important role in the tourism industry as it constitutes a driving force of the global economy. Thus, it is considered that this research draws attention to the importance of the regions invested in this sector (e.g. expansion of facilities, ease of access to the site). Thus, in practical terms, the findings allow the authorities and the different stakeholders to better understand the impact of the event on the city's image and, at the same time, adapt the services according to the attendees' preferences.Social implicationsConsidering the results, the study may have an impact on the organization of tours and events related to local culture and heritage, particularly in old quarters, where there is a greater lack of resources and the standard of living of the inhabitants is more precarious.Originality/valueThis research contributes to extending the reflection on the role that mega-events play in the brand image of a tourist destina
{"title":"The influence of Web Summit attendees' age and length of stay on leisure activity preferences and city image","authors":"Arlindo Madeira, R. Rodrigues, T. Palrão, V. Santos","doi":"10.1108/ijefm-07-2022-0060","DOIUrl":"https://doi.org/10.1108/ijefm-07-2022-0060","url":null,"abstract":"PurposeWeb Summit is an annual technological event which takes place annually in November and has great worldwide impact. The event fits into the MICE (meetings, incentives, conventions and exhibitions) typology and has mega-event proportions, not only due to the number of participants but also in relation to its media coverage. The aim of this study is to analyse the participation of Web Summit participants in leisure activities outside the event, namely regarding entertainment and culture and heritage. It was also intended to know their perception of the city's brand image, according to the participants' age and the number of days they stay in the city.Design/methodology/approachThis investigation is anchored in a quantitative methodology. Data were collected during the four days of the event from a convenience sample of 410 participants. For this purpose, a 15-item questionnaire was used, specifically designed to meet the study's objectives, assessing three dimensions: entertainment, culture and heritage and brand image.FindingsEntertainment and culture and heritage positively influence tourists' perception of brand image. It was also possible to ascertain that the age of the tourists and their interest in culture and heritage are correlated. Finally, it was found that tourists' perception of entertainment varies depending on the number of days they stay in Lisbon.Research limitations/implicationsThe main limitation of the study is related to the fact that a convenience sample was used in a single destination, which does not allow generalization to other contexts. Therefore, it would be interesting to apply the study in other geographical and cultural contexts, particularly in Rio de Janeiro, where the event will also take place next year (2023).This research contributes to extending the reflection on the role that events play in the brand image of a tourist destination. This study also highlights the importance of understanding consumer behaviour in MICE typology events.Practical implicationsThe MICE sector plays an important role in the tourism industry as it constitutes a driving force of the global economy. Thus, it is considered that this research draws attention to the importance of the regions invested in this sector (e.g. expansion of facilities, ease of access to the site). Thus, in practical terms, the findings allow the authorities and the different stakeholders to better understand the impact of the event on the city's image and, at the same time, adapt the services according to the attendees' preferences.Social implicationsConsidering the results, the study may have an impact on the organization of tours and events related to local culture and heritage, particularly in old quarters, where there is a greater lack of resources and the standard of living of the inhabitants is more precarious.Originality/valueThis research contributes to extending the reflection on the role that mega-events play in the brand image of a tourist destina","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47470840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-12DOI: 10.1108/ijefm-10-2022-0077
Kübra Aşan, Mustafa Daskin, Kerem Kaptangil
PurposeCultural festivals have started to be held face-to-face with masks and distance measures after the gradual lifting of restrictions following the COVID-19 pandemic. On the other hand, the risk of COVID-19 transmission continues. This study aimed to test the relationship between participants' experience quality and life satisfaction and the moderator role of the COVID-19 risk perception in this relationship within the scope of the Festival on Wheels (Gezici Festival) as a cultural festival.Design/methodology/approachThe data were collected by face-to-face and online survey techniques in Ankara, Sinop and Kastamonu cities in the context of the 26th Festival on Wheels. A total of 130 questionnaires were collected, and structural equation modelling was applied to the data analysis.FindingsAccording to the findings, the experience quality with the dimensions of entertainment and escape has a significant effect on life satisfaction. On the other hand, the perceived risk of COVID-19 does not have a statistically significant effect on this relationship.Originality/valueThe results indicate that experience quality directly affects subjective life satisfaction, while the impact of the COVID-19 pandemic on event experiences and outcomes has begun to disappear.
{"title":"The moderator role of COVID-19 risk perception in the impact of festival experience quality on life satisfaction","authors":"Kübra Aşan, Mustafa Daskin, Kerem Kaptangil","doi":"10.1108/ijefm-10-2022-0077","DOIUrl":"https://doi.org/10.1108/ijefm-10-2022-0077","url":null,"abstract":"PurposeCultural festivals have started to be held face-to-face with masks and distance measures after the gradual lifting of restrictions following the COVID-19 pandemic. On the other hand, the risk of COVID-19 transmission continues. This study aimed to test the relationship between participants' experience quality and life satisfaction and the moderator role of the COVID-19 risk perception in this relationship within the scope of the Festival on Wheels (Gezici Festival) as a cultural festival.Design/methodology/approachThe data were collected by face-to-face and online survey techniques in Ankara, Sinop and Kastamonu cities in the context of the 26th Festival on Wheels. A total of 130 questionnaires were collected, and structural equation modelling was applied to the data analysis.FindingsAccording to the findings, the experience quality with the dimensions of entertainment and escape has a significant effect on life satisfaction. On the other hand, the perceived risk of COVID-19 does not have a statistically significant effect on this relationship.Originality/valueThe results indicate that experience quality directly affects subjective life satisfaction, while the impact of the COVID-19 pandemic on event experiences and outcomes has begun to disappear.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49433653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-05DOI: 10.1108/ijefm-01-2023-0007
E. Wood, Maarit Kinnunen
PurposeTo explore the value in reminiscing about past festivals as a potential way of improving wellbeing in socially isolated times.Design/methodology/approachThe paper uses previous research on reminiscence, nostalgia and wellbeing to underpin the analysis of self-recorded memory narratives. These were gathered from 13 pairs of festivalgoers during Covid-19 restrictions and included gathering their individual memories and their reminiscences together. The participant pairs were a mix of friends, family and couples who had visited festivals in the UK, Finland and Denmark.FindingsFour key areas that emerged through the analysis were the emotions of nostalgia and anticipation, and the processes of reliving emotions and bonding through memories.Research limitations/implicationsFuture studies could take a longitudinal approach to see how memory sharing evolves and the impact of this on wellbeing. The authors also recommend undertaking similar studies in other cultural settings.Practical implicationsThis study findings have implications for both post-festival marketing and for the further development of reminiscence therapy interventions.Originality/valueThe method provides a window into memory sharing that has been little used in previous studies. The narratives confirm the value in sharing memories and the positive impact this has on wellbeing. They also illustrate that this happens through positive forms of nostalgia that centre on gratitude and lead to hope and optimism. Anticipation, not emphasised in other studies, was also found to be important in wellbeing and was triggered through looking back at happier times.
{"title":"Reminiscence and wellbeing – reflecting on past festival experiences during Covid lockdowns","authors":"E. Wood, Maarit Kinnunen","doi":"10.1108/ijefm-01-2023-0007","DOIUrl":"https://doi.org/10.1108/ijefm-01-2023-0007","url":null,"abstract":"PurposeTo explore the value in reminiscing about past festivals as a potential way of improving wellbeing in socially isolated times.Design/methodology/approachThe paper uses previous research on reminiscence, nostalgia and wellbeing to underpin the analysis of self-recorded memory narratives. These were gathered from 13 pairs of festivalgoers during Covid-19 restrictions and included gathering their individual memories and their reminiscences together. The participant pairs were a mix of friends, family and couples who had visited festivals in the UK, Finland and Denmark.FindingsFour key areas that emerged through the analysis were the emotions of nostalgia and anticipation, and the processes of reliving emotions and bonding through memories.Research limitations/implicationsFuture studies could take a longitudinal approach to see how memory sharing evolves and the impact of this on wellbeing. The authors also recommend undertaking similar studies in other cultural settings.Practical implicationsThis study findings have implications for both post-festival marketing and for the further development of reminiscence therapy interventions.Originality/valueThe method provides a window into memory sharing that has been little used in previous studies. The narratives confirm the value in sharing memories and the positive impact this has on wellbeing. They also illustrate that this happens through positive forms of nostalgia that centre on gratitude and lead to hope and optimism. Anticipation, not emphasised in other studies, was also found to be important in wellbeing and was triggered through looking back at happier times.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45627974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-26DOI: 10.1108/ijefm-12-2022-0097
G. Luna-Cortés
PurposeAcademics recently identified a lack of research regarding who should guide interactions in virtual social networks when risks appear. Data shows that organizers are usually less active than other users in this context, which can lead to negative reactions among attendees. This research examines if and how virtual social network communication guided by an official source (vs a nonofficial source vs control group) reduces perceived crime risks and trust before the event, leading to lower ambivalence and higher intention to attend. The study was conducted in Colombia, a country where many individuals face this type of risk.Design/methodology/approachFirst-year university students (N = 210) from Colombia were invited to a “Welcome Cocktail”. Two weeks before the cocktail, they were divided into three groups (70 per condition) to receive information. In Group 1, participants were invited to be part of a WhatsApp group administered by one of the organizers. In Group 2, they participated in a WhatsApp group administered by a student. Group 3 was the control (i.e. no virtual communication established before the event). One week after the meeting, they were gathered again and answered a questionnaire, which measured perceived crime risk, trust, ambivalence and intention to attend.FindingsParticipants in the WhatsApp group administered by an official source perceived lower risk and higher trust in the organizers, which led to lower ambivalence towards the event and higher intention to attend it. The relationship between ambivalence and intention to attend is moderated by the nationality of the participants (locals vs foreigners), such as, at equal levels of ambivalence, foreigners show lower intention to attend the event.Originality/valueThis is the first study that compares different approaches on a virtual social network to reduce perceived crime risk in event management. The results present new findings on how the presence of an official source can mitigate this risk, and which potential attendees (i.e. locals vs foreigners) are especially benefited from it. The findings are particularly useful for managers in regions where attendees face crime risks every day, and might feel low trust towards public and private institutions, such as in Colombia.
{"title":"The use of virtual social networks during the anticipatory phase to reduce perceived crime risk and increase trust in organizers","authors":"G. Luna-Cortés","doi":"10.1108/ijefm-12-2022-0097","DOIUrl":"https://doi.org/10.1108/ijefm-12-2022-0097","url":null,"abstract":"PurposeAcademics recently identified a lack of research regarding who should guide interactions in virtual social networks when risks appear. Data shows that organizers are usually less active than other users in this context, which can lead to negative reactions among attendees. This research examines if and how virtual social network communication guided by an official source (vs a nonofficial source vs control group) reduces perceived crime risks and trust before the event, leading to lower ambivalence and higher intention to attend. The study was conducted in Colombia, a country where many individuals face this type of risk.Design/methodology/approachFirst-year university students (N = 210) from Colombia were invited to a “Welcome Cocktail”. Two weeks before the cocktail, they were divided into three groups (70 per condition) to receive information. In Group 1, participants were invited to be part of a WhatsApp group administered by one of the organizers. In Group 2, they participated in a WhatsApp group administered by a student. Group 3 was the control (i.e. no virtual communication established before the event). One week after the meeting, they were gathered again and answered a questionnaire, which measured perceived crime risk, trust, ambivalence and intention to attend.FindingsParticipants in the WhatsApp group administered by an official source perceived lower risk and higher trust in the organizers, which led to lower ambivalence towards the event and higher intention to attend it. The relationship between ambivalence and intention to attend is moderated by the nationality of the participants (locals vs foreigners), such as, at equal levels of ambivalence, foreigners show lower intention to attend the event.Originality/valueThis is the first study that compares different approaches on a virtual social network to reduce perceived crime risk in event management. The results present new findings on how the presence of an official source can mitigate this risk, and which potential attendees (i.e. locals vs foreigners) are especially benefited from it. The findings are particularly useful for managers in regions where attendees face crime risks every day, and might feel low trust towards public and private institutions, such as in Colombia.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49645835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-24DOI: 10.1108/ijefm-09-2022-0076
Jordi Oliva
PurposeThe aim of this paper is to test a new proposal of a model to analyze emotional outcomes in relation to the key factors constituting the experience of a music festival.Design/methodology/approachThis article first examines how emotions and intangible impacts are conceptualized and analyzed by different disciplines; secondly, this article exposes the relevance of musical emotions and the contextual elements in the generation of the music festival experience; the article then proposes a new model to assess the emotional impacts of music festivals, named the Emotional Impact of Music Festivals (EIMF). Finally, this article shows the test of the model through quantitative and qualitative analysis.FindingsThe findings reveal that perceived emotions in the music festival context should be based on the definition of musical emotions. At the same time, the model combines the different sources of emotions taken from validated tools in multiple academic disciplines. The new proposal enables the emotional outcome of the music festival experience to be identified and helps to understand the weight of the experience's main elements.Practical implicationsThe new proposed model facilitates the research on music festivals and illuminates the key role of music when organizing festivals to enhance attendee experience. Finally, this model reveals the main elements required to obtain an intense emotional outcome in these types of events.Originality/valueThe study expands the different scales and model proposals in live events and combines existent musical emotion models from the psychological perspective with theoretical models from the intangible impact evaluation. This study shows a genuine test for a theoretical model that can be further developed. Finally, this study shows how the new tool EIMF can help music festival organizers to understand the weight of the constituting factors of festival experience and the results in applied studies.
{"title":"An emotional perspective of music festival experience evaluation: a new model of emotional analysis","authors":"Jordi Oliva","doi":"10.1108/ijefm-09-2022-0076","DOIUrl":"https://doi.org/10.1108/ijefm-09-2022-0076","url":null,"abstract":"PurposeThe aim of this paper is to test a new proposal of a model to analyze emotional outcomes in relation to the key factors constituting the experience of a music festival.Design/methodology/approachThis article first examines how emotions and intangible impacts are conceptualized and analyzed by different disciplines; secondly, this article exposes the relevance of musical emotions and the contextual elements in the generation of the music festival experience; the article then proposes a new model to assess the emotional impacts of music festivals, named the Emotional Impact of Music Festivals (EIMF). Finally, this article shows the test of the model through quantitative and qualitative analysis.FindingsThe findings reveal that perceived emotions in the music festival context should be based on the definition of musical emotions. At the same time, the model combines the different sources of emotions taken from validated tools in multiple academic disciplines. The new proposal enables the emotional outcome of the music festival experience to be identified and helps to understand the weight of the experience's main elements.Practical implicationsThe new proposed model facilitates the research on music festivals and illuminates the key role of music when organizing festivals to enhance attendee experience. Finally, this model reveals the main elements required to obtain an intense emotional outcome in these types of events.Originality/valueThe study expands the different scales and model proposals in live events and combines existent musical emotion models from the psychological perspective with theoretical models from the intangible impact evaluation. This study shows a genuine test for a theoretical model that can be further developed. Finally, this study shows how the new tool EIMF can help music festival organizers to understand the weight of the constituting factors of festival experience and the results in applied studies.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41585336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-19DOI: 10.1108/ijefm-04-2022-0029
Effie Steriopoulos, Can-Seng Ooi
PurposeThis research conceptualises the hallmark event, Melbourne Cup in Australia, as a major sporting brand experience. While numerous studies have explored consumer engagement and experiences in major sporting events, few research studies highlight the negative issues, such as alcoholism, gambling and violence, that may affect consumer engagement and experience. This article addresses the challenges and opportunities of providing immersive and transformative experiences through transformative service research (TSR) approaches when such negative issues are swirling around.Design/methodology/approachThe paper is conceptual. It uses the example of Melbourne Cup to illuminate aspects of the conceptual framework.FindingsThe article unpacks a myriad of positive and negative immersive brand experiences and contributes a conceptual framework to understand the sporting brand experience phenomenon and shows how authentically responsible marketing approaches can improve the sport spectator experience.Research limitations/implicationsInsights from the extended TSR framework presents implications for various organisations that are involved with strategic destination marketing approaches. It guides key stakeholders to engage in dialogue and collaborate in order to improve the attendee transformative experience. Inviting collaborators will facilitate the exchange of ideas that will improve event organisation. Consistent approaches among hospitality service providers would improve alcohol service and create a safe environment for attendees. The TSR framework guides players of the experience to engage in meaningful dialogue with a common goal to improve consumer wellbeing. Education and training therefore are key elements in the consumer sporting brand experience.Practical implicationsThe adapted TSR framework offers insights to destination marketers such as sporting agencies, tour operators and sporting organisations/clubs. Marketers may promote bigger sporting events and organise tours via travel agencies and ignore key elements that may influence attendee decision. Destination marketing organisations (DMOs) can use the framework to promote effective planning and the key initiatives that the iconic event is involved with. The framework can be used as a guide to manage similar international events. Events of major or mega size and international reputation need specific frameworks that address crowd behaviours of similar sizes.Originality/valueAn extended transformative service approach is being conceptualised for major sporting brand experiences. Practical implications are also highlighted for DMOs when raising the profile of city brands.
{"title":"Transformative service research approaches for visitor experiences in major sporting events","authors":"Effie Steriopoulos, Can-Seng Ooi","doi":"10.1108/ijefm-04-2022-0029","DOIUrl":"https://doi.org/10.1108/ijefm-04-2022-0029","url":null,"abstract":"PurposeThis research conceptualises the hallmark event, Melbourne Cup in Australia, as a major sporting brand experience. While numerous studies have explored consumer engagement and experiences in major sporting events, few research studies highlight the negative issues, such as alcoholism, gambling and violence, that may affect consumer engagement and experience. This article addresses the challenges and opportunities of providing immersive and transformative experiences through transformative service research (TSR) approaches when such negative issues are swirling around.Design/methodology/approachThe paper is conceptual. It uses the example of Melbourne Cup to illuminate aspects of the conceptual framework.FindingsThe article unpacks a myriad of positive and negative immersive brand experiences and contributes a conceptual framework to understand the sporting brand experience phenomenon and shows how authentically responsible marketing approaches can improve the sport spectator experience.Research limitations/implicationsInsights from the extended TSR framework presents implications for various organisations that are involved with strategic destination marketing approaches. It guides key stakeholders to engage in dialogue and collaborate in order to improve the attendee transformative experience. Inviting collaborators will facilitate the exchange of ideas that will improve event organisation. Consistent approaches among hospitality service providers would improve alcohol service and create a safe environment for attendees. The TSR framework guides players of the experience to engage in meaningful dialogue with a common goal to improve consumer wellbeing. Education and training therefore are key elements in the consumer sporting brand experience.Practical implicationsThe adapted TSR framework offers insights to destination marketers such as sporting agencies, tour operators and sporting organisations/clubs. Marketers may promote bigger sporting events and organise tours via travel agencies and ignore key elements that may influence attendee decision. Destination marketing organisations (DMOs) can use the framework to promote effective planning and the key initiatives that the iconic event is involved with. The framework can be used as a guide to manage similar international events. Events of major or mega size and international reputation need specific frameworks that address crowd behaviours of similar sizes.Originality/valueAn extended transformative service approach is being conceptualised for major sporting brand experiences. Practical implications are also highlighted for DMOs when raising the profile of city brands.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41513041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-17DOI: 10.1108/ijefm-07-2022-0059
Amélia Brandão, Mahesh R. Gadekar
PurposeThis study aims to examines how renaming music festivals with brand names affect festivalgoers' purchase intention in a Southwestern European country.Design/methodology/approachThis study uses 291 festivalgoers' responses attending five music festivals in a Southwestern European country with structural equation modeling.FindingsThe study shows that the brand experience at the music festival directly influences brand attitude, which in turn positively influences purchase intention. The results also show the direct impact of event-sponsor fit on brand image transfer (BIT), positively affecting purchase intention.Research limitations/implicationsThe study examined only five music festivals in a Southwestern European country. Further studies can investigate multiple music festivals in different geographic regions. Four of the five sponsoring brands of the music festivals are telecommunication operators. Also, this study did not explore the differences in the effect of destination image, artist image and festivalgoers' attachment to music festivals.Practical implicationsThe brand sponsorship of music festivals should ensure the event-sponsor fit to impact BIT and purchase intention positively. A synergy between events and sponsors must be created to involve consumers with the brands.Originality/valueThis study uses congruity theory in a music festival setting. The investigation is unique as it is conducted at five music festivals in a Southwestern European country.
{"title":"“You got a new name!” how does renaming a music festival with a brand affect the festivalgoer's purchase intention","authors":"Amélia Brandão, Mahesh R. Gadekar","doi":"10.1108/ijefm-07-2022-0059","DOIUrl":"https://doi.org/10.1108/ijefm-07-2022-0059","url":null,"abstract":"PurposeThis study aims to examines how renaming music festivals with brand names affect festivalgoers' purchase intention in a Southwestern European country.Design/methodology/approachThis study uses 291 festivalgoers' responses attending five music festivals in a Southwestern European country with structural equation modeling.FindingsThe study shows that the brand experience at the music festival directly influences brand attitude, which in turn positively influences purchase intention. The results also show the direct impact of event-sponsor fit on brand image transfer (BIT), positively affecting purchase intention.Research limitations/implicationsThe study examined only five music festivals in a Southwestern European country. Further studies can investigate multiple music festivals in different geographic regions. Four of the five sponsoring brands of the music festivals are telecommunication operators. Also, this study did not explore the differences in the effect of destination image, artist image and festivalgoers' attachment to music festivals.Practical implicationsThe brand sponsorship of music festivals should ensure the event-sponsor fit to impact BIT and purchase intention positively. A synergy between events and sponsors must be created to involve consumers with the brands.Originality/valueThis study uses congruity theory in a music festival setting. The investigation is unique as it is conducted at five music festivals in a Southwestern European country.","PeriodicalId":46446,"journal":{"name":"International Journal of Event and Festival Management","volume":" ","pages":""},"PeriodicalIF":2.2,"publicationDate":"2023-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42106176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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