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Experience, satisfaction and loyalty in the context of online music festivals in China 中国在线音乐节的体验、满意度和忠诚度
IF 2.2 Q2 Business, Management and Accounting Pub Date : 2024-03-28 DOI: 10.1108/ijefm-04-2023-0034
Rachel Wang, Rosa Codina, Yan Sun, Xiaoyu Ding
PurposeThe COVID-19 pandemic has prompted the fast growth of online music festivals. This paper explores how festivalgoers' experience affects their satisfaction and drives their loyalty to re-attend online music festivals in China.Design/methodology/approachBased on an understanding of the music festival experience and the characteristics of live-streamed performances, this paper investigates five factors that affect festivalgoers' satisfaction and loyalty, namely the music experience, ambience experience, separation experience, social experience and novelty experience. The relationships between festivalgoers' experience, satisfaction and loyalty are also explored using structural equation modelling techniques.FindingsThe empirical results suggest that four of the above-mentioned five factors of the online music festival experience directly affect festivalgoers' satisfaction and loyalty. The online mode is a rapid adaptation of and preferred alternative to offline music festivals, whilst the creation of the experience, along with satisfaction with and loyalty to the online music festival, are determined by different factors compared to offline modes. Overall festival satisfaction positively enhances the relationship between festivalgoers' experience and loyalty to online music festivals.Practical implicationsThis study offers a range of practical and managerial implications for organisers of online music festival, similar activities such as live-streaming concerts and stage performances and hybrid events.Originality/valueThis study explores a phenomenon that has evolved quickly since COVID-19 and will, potentially, have an ongoing and enduring impact on the music festival sector. It differentiates the understanding of festivalgoers' experience in online and offline modes, which is a new addition to the literature. It also enriches the theoretical understanding of the experience of, satisfaction with and loyalty to online music festivals.
目的 COVID-19的流行促进了在线音乐节的快速发展。本文基于对音乐节体验和直播演出特点的理解,探讨了影响音乐节观众满意度和忠诚度的五个因素,即音乐体验、氛围体验、分离体验、社交体验和新奇体验。实证结果表明,在线音乐节体验的上述五个因素中有四个因素直接影响音乐节观众的满意度和忠诚度。在线模式是对线下音乐节的快速适应和首选替代,而与线下模式相比,体验的创造、对在线音乐节的满意度和忠诚度由不同的因素决定。本研究为在线音乐节、类似活动(如现场直播音乐会和舞台表演以及混合活动)的组织者提供了一系列实践和管理方面的启示。原创性/价值本研究探讨了自 COVID-19 以来迅速发展的一种现象,它可能会对音乐节领域产生持续和持久的影响。该研究区分了音乐节观众在线上和线下的体验,为相关文献增添了新的内容。它还丰富了对在线音乐节的体验、满意度和忠诚度的理论认识。
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引用次数: 0
Encountering Irish traditional music through virtual space: the experience of FleadhFest 2021 通过虚拟空间接触爱尔兰传统音乐:2021 年 FleadhFest 的体验
IF 2.2 Q2 Business, Management and Accounting Pub Date : 2024-02-13 DOI: 10.1108/ijefm-12-2022-0106
Leandro Pessina

Purpose

The main research questions critically examine online videos that draw attention to a local community of musical practice, noticing how these can potentially be included within the tourism promotion strategies. This paper develops a case study of four videos realised by the Louth County Board of the organisation Comhaltas Ceoltóirí Éireann (CCÉ) in Co. Louth, Ireland, as a part of the FleadhFest 2021 initiative. It highlights the role that virtual spaces have in enhancing a sense of belonging to a music/festival community as well as the possibility that visual and audio supports have in promoting and celebrating a destination and its cultural features.

Design/methodology/approach

The analysis involves a netnographic examination of these videos (Janta, 2017), informed by the concept of “tourist gaze” (Urry, 1990; 2002) and influenced by film-induced tourism studies (Beeton, 2005).

Findings

Results show how festival and event organisers responded to COVID-19 social restrictions by creating a virtual space for celebrating music heritage and local musicscape, placing an emphasis on local musical scene.

Research limitations/implications

The research aims to inform future developments in how the organisation operates within and engages with virtual space, its members and a wider audience.

Originality/value

This is the first study to consider the virtual activities of CCÉ from an ethnomusicological as well as tourism, perspective.

目的 主要研究问题批判性地考察了吸引人们关注当地音乐实践社区的在线视频,并注意到这些视频如何有可能被纳入旅游推广战略。本文对爱尔兰 Co.Louth 的 Comhaltas Ceoltóirí Éireann (CCÉ) 组织 Louth 县委员会制作的四部视频进行了案例研究。爱尔兰劳斯郡委员会制作的四部视频,作为 "2021 年爱尔兰旅游节"(FleadhFest 2021)活动的一部分。它强调了虚拟空间在增强音乐/节庆社区归属感方面的作用,以及视听支持在宣传和庆祝目的地及其文化特色方面的可能性。设计/方法/方法分析涉及对这些视频的网络分析(Janta,2017 年),借鉴了 "游客凝视"(Urry,1990 年;2002 年)的概念,并受到电影引发的旅游研究(Beeton,2005 年)的影响。研究结果研究结果表明,音乐节和活动组织者如何通过创建一个庆祝音乐遗产和当地音乐景观的虚拟空间来应对 COVID-19 的社会限制,并将重点放在当地音乐场景上。研究局限性/影响研究旨在为该组织如何在虚拟空间内运作并与虚拟空间、其成员和更广泛的受众互动提供未来发展信息。
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引用次数: 0
“I didn’t want to promote it with a white girl”: marketing practices and boundary work at popular music festivals "我不想和白人女孩一起宣传":流行音乐节的营销实践和边界工作
IF 2.2 Q2 Business, Management and Accounting Pub Date : 2024-02-09 DOI: 10.1108/ijefm-07-2023-0056
Britt Swartjes
PurposeThis paper aims to explore how music festival organisers negotiate diversity and inclusion in marketing and promotion practices through symbolic and social boundaries.Design/methodology/approachBased on semi-structured interviews with 18 festival organisers in Rotterdam and participant observation with six festival photographers I show that symbolic and social boundaries are employed in three areas: (1) boundaries in festival format (i.e. [partially] free or ticketed), (2) boundaries in distribution partners and technologies and (3) boundaries in promotional content.FindingsSymbolic and social boundaries are intentionally used by festival organisers to build and delineate festival audiences. Implications are drawn on current understandings of the accessibility of music festival spaces, arguing that festival research should move beyond within-space dynamics to grasp the negotiation of diversity and inclusion at festivals more fully.Originality/valueWhile music festivals are often marketed as celebratory spaces that are “welcoming to everyone”, few studies have investigated diversity and inclusion nor marketing and promotion practices at music festivals. This study shows how festival audiences are shaped through marketing and promotion practices.
本文旨在探讨音乐节组织者如何在营销和推广实践中通过象征性和社会性界限来协商多样性和包容性。设计/方法/途径基于对鹿特丹 18 位音乐节组织者的半结构式访谈以及对六位音乐节摄影师的参与式观察,我发现象征性和社会性界限在三个方面得到了运用:(1)音乐节形式的界限(即[部分]免费或售票);(2)分销合作伙伴和技术的界限;(3)推广内容的界限。研究结果音乐节组织者有意使用象征性和社会性界限来建立和划分音乐节受众。本研究就当前对音乐节空间无障碍性的理解提出了一些启示,认为音乐节研究应超越空间内部动态,更全面地把握音乐节多样性和包容性的协商。本研究展示了音乐节的观众是如何通过营销和推广活动形成的。
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引用次数: 0
“I didn’t want to promote it with a white girl”: marketing practices and boundary work at popular music festivals "我不想和白人女孩一起宣传":流行音乐节的营销实践和边界工作
IF 2.2 Q2 Business, Management and Accounting Pub Date : 2024-02-09 DOI: 10.1108/ijefm-07-2023-0056
Britt Swartjes
PurposeThis paper aims to explore how music festival organisers negotiate diversity and inclusion in marketing and promotion practices through symbolic and social boundaries.Design/methodology/approachBased on semi-structured interviews with 18 festival organisers in Rotterdam and participant observation with six festival photographers I show that symbolic and social boundaries are employed in three areas: (1) boundaries in festival format (i.e. [partially] free or ticketed), (2) boundaries in distribution partners and technologies and (3) boundaries in promotional content.FindingsSymbolic and social boundaries are intentionally used by festival organisers to build and delineate festival audiences. Implications are drawn on current understandings of the accessibility of music festival spaces, arguing that festival research should move beyond within-space dynamics to grasp the negotiation of diversity and inclusion at festivals more fully.Originality/valueWhile music festivals are often marketed as celebratory spaces that are “welcoming to everyone”, few studies have investigated diversity and inclusion nor marketing and promotion practices at music festivals. This study shows how festival audiences are shaped through marketing and promotion practices.
本文旨在探讨音乐节组织者如何在营销和推广实践中通过象征性和社会性界限来协商多样性和包容性。设计/方法/途径基于对鹿特丹 18 位音乐节组织者的半结构式访谈以及对六位音乐节摄影师的参与式观察,我发现象征性和社会性界限在三个方面得到了运用:(1)音乐节形式的界限(即[部分]免费或售票);(2)分销合作伙伴和技术的界限;(3)推广内容的界限。研究结果音乐节组织者有意使用象征性和社会性界限来建立和划分音乐节受众。本研究就当前对音乐节空间无障碍性的理解提出了一些启示,认为音乐节研究应超越空间内部动态,更全面地把握音乐节多样性和包容性的协商。本研究展示了音乐节的观众是如何通过营销和推广活动形成的。
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引用次数: 0
Social practices and placemaking: the case of the Bons Sons festival, in Portugal 社会实践与地方建设:葡萄牙 Bons Sons 节的案例
IF 2.2 Q2 Business, Management and Accounting Pub Date : 2023-12-26 DOI: 10.1108/ijefm-12-2022-0101
Maria Luciana De Almeida, Marisa P. de Brito, Lilian Soares Outtes Wanderley

Purpose

The study aims to understand the meaning of event-based and place-based community practices, as well as the resulting social impacts.

Design/methodology/approach

An ethnomethodological approach was followed (participant observation and interviews were supplemented by secondary data), with the analysis being exploratory and interpretative.

Findings

The festival and the place reinforce the community’s social practices, which have impacts beyond the festival, benefiting individuals, the community and the place, becoming a means for valorisation and diffusion of the rural way of life, and placemaking.

Research limitations/implications

In this study the authors focus on social practices in the context of an event and of a place (the village where the event occurs). The authors connect to theories of practice, which they apply in the analysis. The value of the study lies on the underlying mechanisms (how communities exercise social practices in the context of festivals, and what social impacts may lead to) rather than its context-dependent specific results.

Practical implications

National and regional authorities can play a role in providing local communities with adequate tools to overcome the challenges they encounter. This can be done by issuing appropriate (events) plans and policies while giving room for the locals to voice their opinions.

Social implications

Community-based festivals are key social practices that can strategically impact placemaking, strengthening community bonding, forging connections with outsiders and promoting well-being practices that discourage rural depopulation.

Originality/value

There is a scarcity of research that deepens the understanding of the role of festivals in placemaking and their social impacts, particularly in the rural context. This study contributes to closing this gap by focussing on the social practices of a community-based festival in a village in the interior of Portugal.

目的本研究旨在了解以活动为基础和以地点为基础的社区实践的意义,以及由此产生的社会影响。研究结果节日和地方加强了社区的社会实践,其影响超出了节日的范围,使个人、社区和地方受益,成为农村生活方式和地方建设价值化和传播的一种手段。研究局限性/意义在这项研究中,作者关注的是在一个活动和一个地方(活动发生的村庄)背景下的社会实践。作者在分析中运用了实践理论。这项研究的价值在于其基本机制(社区如何在节日背景下开展社会实践活动,以及可能导致的社会影响),而不是其依赖于背景的具体结果。社会影响以社区为基础的节庆活动是重要的社会实践,可对地方建设产生战略性影响,加强社区联系,与外来者建立联系,并促进阻止农村人口减少的福利实践。原创性/价值目前,有关节庆活动在地方建设中的作用及其社会影响(尤其是在农村背景下)的研究很少。本研究通过关注葡萄牙内陆地区一个村庄的社区节庆活动的社会实践,为填补这一空白做出了贡献。
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引用次数: 0
After COVID-19 lockdown: an exploratory study about the influence of mindfulness-feelings toward an individual’s outdoor lifestyle and empowerment COVID-19 封锁之后:关于正念-感受对个人户外生活方式和赋权的影响的探索性研究
IF 2.2 Q2 Business, Management and Accounting Pub Date : 2023-12-08 DOI: 10.1108/ijefm-02-2023-0016
Ana Pinto Borges, Elvira Pacheco Vieira, Paula Rodrigues, António Lopes de Almeida, Ana Sousa

Purpose

This study aimed to detect the relationships between mindfulness and events participation, and then between the later and psychological empowerment.

Design/methodology/approach

The proposed model's underlying hypotheses were empirically tested with data collected through an online survey addressed to a convenience sample of frequent leisure participants (n = 199). The authors applied the structural equation model (SEM) to confirm the aforementioned relationships. To assess the adequacy of the psychometric properties of the measures, the authors performed a confirmatory factor analysis of the measurement model, with a maximum likelihood estimation method.

Findings

Under the effects of the lockdown period environment, the results express a positive relationship between a mindful state of mind – related to observation/attention – and the yearnings and perceptions about the participation in events. This relationship for consistency was proven to be moderated by the perception of the participation importance to the individual subjective well-being/mental health. Due to participation insights, there was a positive effect on psychological empowerment, supporting the relationship that had been hypothesized.

Originality/value

The authors propose and test a new model that contributes to the theory and examines how mindfulness behavior can effect more alluring and intense participation in events and what are the anticipated outcomes in terms of psychological empowerment.

本研究旨在检测正念与活动参与之间的关系,然后检测正念与心理授权之间的关系。设计/方法/途径通过对经常参加休闲活动的人员(n = 199)进行在线调查收集数据,对所提出模型的基本假设进行了实证检验。作者运用结构方程模型(SEM)确认了上述关系。为了评估测量结果的心理测量特性的充分性,作者采用最大似然估计法对测量模型进行了确认性因素分析。研究结果在封锁期环境的影响下,结果表明与观察/注意力相关的正念状态与对参与活动的渴望和看法之间存在正相关关系。事实证明,这种一致性关系会受到参与对个人主观幸福/心理健康的重要性的影响。原创性/价值 作者提出并测试了一个新的模型,该模型有助于理论的发展,并研究了正念行为如何影响人们更积极、更踊跃地参与活动,以及在心理赋权方面的预期结果。
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引用次数: 0
The infiltration of LGBTQ+ safe spaces LGBTQ+安全空间的渗透
IF 2.2 Q2 Business, Management and Accounting Pub Date : 2023-11-28 DOI: 10.1108/ijefm-02-2023-0018
Daniel Baxter, Steve Jones, Claire Leer

Purpose

LGBTQ+ spaces are often considered as safe havens for the LGBTQ+ community, as they can gather free from prejudice and fear. This research explores the effect that heterosexual people attending LGBTQ+ venues have on this community. This paper considers the impacts on the community, the importance of their safe spaces and identifies practical implications to be considered in protecting these spaces.

Design/methodology/approach

The study implemented a multi-method qualitative data collection approach with LGBTQ+ community venue attendees in the UK. Stage 1 utilised an online qualitative survey and collected data from 558 respondents. Stage 2 saw critical incident techniques (CITs) used with 12 participants. The data collected were analysed using a thematic system.

Findings

The LGBTQ+ community has experienced an increase in frustration and fear as a result of more heterosexual attendees infiltrating their safe spaces. Both participants and respondents discussed the importance that security personnel play in ensuring safe spaces. Finally, the findings demystified that not all attendees in LGBTQ+ venues are allies, and that there is a need for those outside the community to better understand the importance of these spaces for the LGBTQ+ community, as many heterosexuals do not consider how they should act.

Research limitations/implications

Limitations associated with the implementation of the CIT were identified. Further training is advised for researchers employing this method to prepare them for dealing with the emotional impact of participants’ experiences.

Practical implications

This study highlighted the need for security and staff working at LGBTQ+ venues to undergo extensive inclusivity training, and for stricter door policies. Participants also argued for LGBTQ+ venues to educate heterosexual attendees about the community and their historical and present-day struggles and culture.

Originality/value

This paper is of practical value to those who organise and manage LGBTQ+ events, bars and nightclubs. An enhancement to the four types of space framework originated by Castilhos and Dolbec (2018) has been identified.

目的gbtq +空间通常被认为是LGBTQ+社区的避风港,因为他们可以在没有偏见和恐惧的情况下聚集。本研究探讨了异性恋者参加LGBTQ+场所对这个社区的影响。本文考虑了对社区的影响,他们的安全空间的重要性,并确定了在保护这些空间时要考虑的实际意义。设计/方法/方法本研究对英国LGBTQ+社区场馆参与者实施了多方法定性数据收集方法。第一阶段采用在线定性调查,收集了558名受访者的数据。在第二阶段,12名参与者使用了关键事件技术(CITs)。收集的数据使用专题系统进行分析。由于越来越多的异性恋参与者渗透到LGBTQ+社区的安全空间,LGBTQ+社区经历了越来越多的挫折和恐惧。参与者和受访者都讨论了保安人员在确保安全空间方面的重要性。最后,研究结果澄清了并非所有LGBTQ+场所的参与者都是盟友,社区外的人需要更好地理解这些空间对LGBTQ+社区的重要性,因为许多异性恋者没有考虑他们应该如何行动。研究的限制/影响已确定与实施创新科技有关的限制。建议对采用这种方法的研究人员进行进一步的培训,以使他们为处理参与者经历的情感影响做好准备。该研究强调了在LGBTQ+场所工作的安保人员和工作人员需要接受广泛的包容性培训,并需要更严格的大门政策。与会者还认为,LGBTQ+场所应该向异性恋与会者介绍这个群体及其历史和当今的斗争和文化。原创性/价值本文对LGBTQ+活动、酒吧和夜店的组织和管理人员具有实用价值。对Castilhos和Dolbec(2018)提出的四种类型的空间框架进行了改进。
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引用次数: 0
Festival personality, satisfaction and loyalty: the moderating effect of involvement 节日个性、满意度与忠诚:涉入的调节作用
IF 2.2 Q2 Business, Management and Accounting Pub Date : 2023-11-27 DOI: 10.1108/ijefm-12-2022-0102
Deniz Karagöz, Haywantee Ramkissoon

Purpose

The objective of this study was to examine the relationships among festival personality, satisfaction and loyalty. Also, the study further analyzed the moderation effect of involvement on the relationships between festival personality, satisfaction and loyalty.

Design/methodology/approach

The authors adopt a two-stage mixed-method approach. Through a list of brand personality traits from previous research and in-depth interviews with participants of a film festival, festival personality constructs were identified: exceptional, competent, reliable and cozy. The authors then analyzed an integrative model of festival personality, satisfaction, involvement and loyalty from the qualitative findings. A survey with a convenience sample of 279 film festival participants was conducted.

Findings

The findings suggest that festival personality influence satisfaction and loyalty. Furthermore, this study confirms the significant impact of involvement on the relationships between festival personality, satisfaction and loyalty.

Originality/value

This study enables authors to understand the festival personality from the perspective of the visitors and expands the theoretical understanding of how the personality of the festival affects the visitors. The findings of this study suggest that the festival personality can be predictors and determinants of participants' satisfaction and loyalty. Also, this is one of the first attempts to identify the effects of involvement on festival personality and its outcomes. Current research findings demonstrated involvement as a moderator variable in the relationships between festival personality and festival satisfaction and loyalty.

目的探讨节日人格、满意度和忠诚度之间的关系。同时,本研究进一步分析了涉入对节日人格、满意度和忠诚关系的调节作用。设计/方法/方法作者采用了两阶段混合方法。通过先前研究的品牌人格特征列表和对电影节参与者的深度访谈,我们确定了节日人格结构:卓越、能干、可靠和舒适。在此基础上,作者分析了节日个性、满意度、参与度和忠诚度的整合模型。对279名电影节参与者进行了方便抽样调查。研究结果表明,节日性格会影响满意度和忠诚度。此外,本研究证实了涉入对节日人格、满意度和忠诚度的关系有显著影响。独创性/价值本研究使作者能够从游客的角度来理解节日个性,拓展了对节日个性如何影响游客的理论认识。本研究结果表明,节日个性是参与者满意度和忠诚度的预测因素和决定因素。此外,这是首次尝试确定参与对节日个性及其结果的影响之一。目前的研究结果表明,参与是节日人格与节日满意度和节日忠诚关系的调节变量。
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引用次数: 0
Cultural events' service quality, satisfaction and loyalty: a case on an annual cultural diversity event in Borneo 文化活动的服务质量、满意度和忠诚度:婆罗洲年度文化多样性活动的案例
IF 2.2 Q2 Business, Management and Accounting Pub Date : 2023-11-21 DOI: 10.1108/ijefm-07-2023-0054
Salfarina Abdul Gapor, Chee Hua Chin, Ek Tee Ngian, Winnie Poh Ming Wong, Jiet Ping Kiew, Ting Ling Toh

Purpose

The purpose of this paper is to examine the hard and soft measures of service quality and visitors' satisfaction, which ultimately contribute to visitor loyalty to the destination, specifically in the context of the Borneo Cultural Festival (BCF) in Sibu, Sarawak (Malaysia).

Design/methodology/approach

The study uses a quantitative research approach with 427 valid responses from domestic and international tourists of BCF and employs the cognitive-affective-conative theory to examine how the festival impacts visitor loyalty.

Findings

The findings indicate that both hard and soft measures significantly contribute to the service quality and visitor satisfaction at the BCF. Additionally, service quality and visitor satisfaction were found to positively influence destination loyalty, while the relationship between legibility and visitor satisfaction was not significant.

Practical implications

The findings encourage the ministry and event organisers to adopt a destination event strategy that positions Sibu as an attractive event destination capable of attracting domestic and international tourists.

Originality/value

The findings of this study contribute to the existing body of knowledge on event tourism and destination loyalty by applying the cognitive-affective-conative theory. This study marks the first of its kind, analysing both the tangible (hard) and intangible (soft) measures of service quality and their impact on visitor satisfaction, ultimately influencing visitor loyalty to the destination, particularly in the context of the BCF in Sibu, Sarawak.

本文的目的是研究服务质量和游客满意度的软硬指标,这最终有助于游客对目的地的忠诚度,特别是在马来西亚沙捞越州西巫的婆罗洲文化节(BCF)的背景下。设计/方法/方法本研究采用定量研究的方法,收集了427个来自BCF国内外游客的有效反馈,并采用认知-情感-创造理论来研究节日如何影响游客忠诚度。研究结果研究结果表明,硬措施和软措施都对BCF的服务质量和游客满意度有显著影响。此外,服务质量和游客满意度对目的地忠诚度有正向影响,而易读性和游客满意度之间的关系不显著。实际意义研究结果鼓励文化部和活动组织者采取目的地活动战略,将思巫定位为能够吸引国内外游客的有吸引力的活动目的地。本研究的发现运用认知-情感-创造理论对事件旅游和目的地忠诚度的现有知识体系进行了补充。本研究首次分析了服务质量的有形(硬)和无形(软)指标及其对游客满意度的影响,最终影响游客对目的地的忠诚度,特别是在砂拉越泗巫的BCF背景下。
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引用次数: 0
The dilemma between cultural rituals and hedonism for tourism in a cultural festival: a case study of the Lanna Songkran festival in Chiang Mai, Thailand 文化节旅游中文化仪式与享乐主义的困境——以泰国清迈兰纳宋干节为例
Q2 Business, Management and Accounting Pub Date : 2023-10-31 DOI: 10.1108/ijefm-03-2023-0027
Montira Intason
Purpose The qualitative approach was applied the discover the optimum answers to the research objectives, which are (1) to understand the cultural and hedonistic characteristics of the (Lanna) Songkran festival; and (2) to examine the dilemma between cultural rituals and hedonistic activity for tourism. Design/methodology/approach This study used a case study of the Songkran festival in Chiang Mai to examine the dilemma between cultural rituals and hedonism for tourism, which brings lost or misperceived cultural values and identities. The semi-structured interview (SSI) with senior locals and participant observation during the festival was conducted in Chiang Mai, Thailand, to obtain the in-depth phenomena of the existing celebration pattern at the festival. Findings The study findings show three crucial phenomena that explain characteristics of unsynchronized cultural rituals and hedonistic activities for tourism: (1) the parallel phenomenon between cultural values and celebration practice, (2) the movement of local culture and(3) the hedonistic characteristics of the festival. Practical implications The study extends the knowledge on the interplay phenomena between cultural festivals and tourism; also, the involved stakeholders, such as local communities, public sectors and private sectors, can use the study findings in creating policies for using cultural festivals to promote a destination and urban economic development that will minimise cultural values distort while increase tourism economic values. Originality/value This study was conducted qualitatively, including SSIs and participant observation at the Songkran festival in Chiang Mai. The study findings were analysed, based on the empirical data, into significant themes representing the characteristics of dilemma phenomena within the festival.
目的采用定性分析的方法,寻找研究目标的最佳答案,即:(1)了解兰纳泼水节的文化和享乐主义特征;(2)考察文化仪式与旅游享乐主义活动之间的困境。本研究以清迈的宋干节为例,考察了文化仪式和旅游享乐主义之间的困境,这带来了文化价值和身份的丢失或误解。在泰国清迈,对当地资深人士进行了半结构化访谈(semi-structured interview, SSI),并在节日期间进行了参与者观察,以获得节日中现有庆祝模式的深入现象。研究结果表明,三个关键现象解释了非同步的文化仪式和旅游享乐主义活动的特征:(1)文化价值与庆典实践的平行现象;(2)地方文化的运动;(3)节日的享乐主义特征。本研究拓展了对文化节与旅游互动现象的认识;此外,相关的利益相关者,如当地社区、公共部门和私营部门,可以利用研究结果制定政策,利用文化节促进目的地和城市经济发展,最大限度地减少文化价值扭曲,同时增加旅游经济价值。原创性/价值本研究定性地进行,包括在清迈宋干节的ssi和参与者观察。在实证数据的基础上,对研究结果进行了分析,形成了代表节日困境现象特征的重要主题。
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引用次数: 0
期刊
International Journal of Event and Festival Management
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