Pub Date : 2020-04-02DOI: 10.1080/15332861.2019.1698265
Kishalay Adhikari, R. Panda
Abstract As more people want to register a social media presence, ineluctably, this creates a huge amount of content online. Prior research highlights that excessive information on social networking platforms leads to a usage related behavior termed as “social networking fatigue (SNF).” The present research draws from two major theories in information systems research- limited capacity model (LCM) and unified theory of acceptance and use of technology (UTAUT), to effectively understand the under-explored phenomenon of social networking fatigue. Online questionnaires were used to gather empirical data from 327 social networking users, out of which 306 samples were included in the final analysis. Structural equation modeling (SEM) techniques were employed for assessing the hypothesized relationships. This research will offer newer insights for conceptual development and assist the social media experts to formulate strategies for content modification and user engagement.
{"title":"Examining the Role of Social Networking Fatigue toward Discontinuance Intention: The Multigroup Effects of Gender and Age","authors":"Kishalay Adhikari, R. Panda","doi":"10.1080/15332861.2019.1698265","DOIUrl":"https://doi.org/10.1080/15332861.2019.1698265","url":null,"abstract":"Abstract As more people want to register a social media presence, ineluctably, this creates a huge amount of content online. Prior research highlights that excessive information on social networking platforms leads to a usage related behavior termed as “social networking fatigue (SNF).” The present research draws from two major theories in information systems research- limited capacity model (LCM) and unified theory of acceptance and use of technology (UTAUT), to effectively understand the under-explored phenomenon of social networking fatigue. Online questionnaires were used to gather empirical data from 327 social networking users, out of which 306 samples were included in the final analysis. Structural equation modeling (SEM) techniques were employed for assessing the hypothesized relationships. This research will offer newer insights for conceptual development and assist the social media experts to formulate strategies for content modification and user engagement.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2019.1698265","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47056974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-02DOI: 10.1080/15332861.2020.1747219
Hsiu-Chia Ko
Abstract This study investigated motivations and potential influence paths driving experiential browsing and goal-directed shopping intentions coexisting on social commerce (s-commerce) websites based on the model of goal-directed behavior (MGB). Surveys and research model tests were conducted using SmartPLS. Results revealed that users have more substantial social and hedonic motivations and social desire than utilitarian motivation for using s-commerce websites, which can lead to a higher experiential browsing intention. However, goal-directed shopping intentions of users can only be boosted using utilitarian motivation through the mediation of attitude toward s-commerce or commercial desire. Moreover, the results revealed the critical role of user attitude toward s-commerce compared with that of user desires in both experiential browsing and goal-directed shopping intentions. This study is the first in which the MGB was extended to explore the influence paths driving experiential browsing and goal-directed shopping intentions in the s-commerce context by simultaneously considering the mediating roles of desire and attitude. The empirical results of this study can be utilized by companies and s-commerce websites to develop effective strategies for strengthening user motivation to use s-commerce websites, which can enhance their shopping and browsing intentions.
{"title":"Beyond Browsing: Motivations for Experiential Browsing and Goal-Directed Shopping Intentions on Social Commerce Websites","authors":"Hsiu-Chia Ko","doi":"10.1080/15332861.2020.1747219","DOIUrl":"https://doi.org/10.1080/15332861.2020.1747219","url":null,"abstract":"Abstract This study investigated motivations and potential influence paths driving experiential browsing and goal-directed shopping intentions coexisting on social commerce (s-commerce) websites based on the model of goal-directed behavior (MGB). Surveys and research model tests were conducted using SmartPLS. Results revealed that users have more substantial social and hedonic motivations and social desire than utilitarian motivation for using s-commerce websites, which can lead to a higher experiential browsing intention. However, goal-directed shopping intentions of users can only be boosted using utilitarian motivation through the mediation of attitude toward s-commerce or commercial desire. Moreover, the results revealed the critical role of user attitude toward s-commerce compared with that of user desires in both experiential browsing and goal-directed shopping intentions. This study is the first in which the MGB was extended to explore the influence paths driving experiential browsing and goal-directed shopping intentions in the s-commerce context by simultaneously considering the mediating roles of desire and attitude. The empirical results of this study can be utilized by companies and s-commerce websites to develop effective strategies for strengthening user motivation to use s-commerce websites, which can enhance their shopping and browsing intentions.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1747219","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42500769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-02DOI: 10.1080/15332861.2019.1700740
A. Mumuni, Kelley O'Reilly, Amy MacMillan, Sc Cowley, Brett M. Kelley
Abstract This study conceptualizes, operationalizes, and identifies the drivers of online product review (OPR) relevance and examines its relative effect on OPR impact compared to review credibility. In contrast to previous studies, this study is the first to conceptualize review credibility as a distinct construct from reviewer expertise and trustworthiness comprising a cognitive-affective dimension (perceptions) and a behavioral dimension (likelihood to act). Results show that review relevance contributes significantly to explaining OPR impact and that review relevance and review credibility (drivers of OPR impact) provide a significantly better fit to the empirical data than review credibility alone. In fact, review relevance is almost an equally strong driver of OPR impact as review credibility. However, the relationships between review credibility and its two hypothesized drivers—reviewer trustworthiness and reviewer expertise—are mixed. While a significant positive relationship is found between credibility and trustworthiness, as expected, a significant negative relationship is found between credibility and expertise.
{"title":"Online Product Review Impact: The Relative Effects of Review Credibility and Review Relevance","authors":"A. Mumuni, Kelley O'Reilly, Amy MacMillan, Sc Cowley, Brett M. Kelley","doi":"10.1080/15332861.2019.1700740","DOIUrl":"https://doi.org/10.1080/15332861.2019.1700740","url":null,"abstract":"Abstract This study conceptualizes, operationalizes, and identifies the drivers of online product review (OPR) relevance and examines its relative effect on OPR impact compared to review credibility. In contrast to previous studies, this study is the first to conceptualize review credibility as a distinct construct from reviewer expertise and trustworthiness comprising a cognitive-affective dimension (perceptions) and a behavioral dimension (likelihood to act). Results show that review relevance contributes significantly to explaining OPR impact and that review relevance and review credibility (drivers of OPR impact) provide a significantly better fit to the empirical data than review credibility alone. In fact, review relevance is almost an equally strong driver of OPR impact as review credibility. However, the relationships between review credibility and its two hypothesized drivers—reviewer trustworthiness and reviewer expertise—are mixed. While a significant positive relationship is found between credibility and trustworthiness, as expected, a significant negative relationship is found between credibility and expertise.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2019.1700740","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46010018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-03-20DOI: 10.1080/15332861.2020.1742482
Kevin K. W. Ho, E. See-To, Dickson K. W. Chiu
Abstract In this research, the authors utilized a survey to evaluate the notional values of the overall risk, the privacy risk, and the financial risk of using a credit card and an RFID-based E-payment service from risk-neutral and risk-averse users. With the known extra financial risk (in terms of monetary value) to be faced by the users in using two different versions of an RFID-based E-payment service, the authors determined the notional monetary value of the extra privacy risk posed by providing personal and financial information to the E-payment service and the differences in the risk aversion of the two groups of users. The findings may help E-payment service developers design better E-payment services based on a better understanding of the value of personal data in their users’ perspectives and, thus, help determine the appropriate incentives for attracting users to use their services.
{"title":"“Price Tag” of Risk of Using E-Payment Service","authors":"Kevin K. W. Ho, E. See-To, Dickson K. W. Chiu","doi":"10.1080/15332861.2020.1742482","DOIUrl":"https://doi.org/10.1080/15332861.2020.1742482","url":null,"abstract":"Abstract In this research, the authors utilized a survey to evaluate the notional values of the overall risk, the privacy risk, and the financial risk of using a credit card and an RFID-based E-payment service from risk-neutral and risk-averse users. With the known extra financial risk (in terms of monetary value) to be faced by the users in using two different versions of an RFID-based E-payment service, the authors determined the notional monetary value of the extra privacy risk posed by providing personal and financial information to the E-payment service and the differences in the risk aversion of the two groups of users. The findings may help E-payment service developers design better E-payment services based on a better understanding of the value of personal data in their users’ perspectives and, thus, help determine the appropriate incentives for attracting users to use their services.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1742482","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45561220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-03-18DOI: 10.1080/15332861.2020.1740962
Barney G. Pacheco, Rhonda Jaipaul-O’Garro
Abstract With rising ownership of internet-enabled devices, consumers are increasingly relying on information derived from social media to guide their purchase decisions. Businesses, in response, are more aggressively utilizing social networking sites (SNS) such as Facebook to promote their products and interact with customers. However, uncertainties still exist about the optimal way to design and leverage social commerce sites. This study develops and tests a theoretical model to understand how various antecedents of human-to-human interactivity on social networking sites (content source, content type, and posting frequency), influence perceived social presence and subsequently affects consumer attitudes to the site. This study also examines perceived usefulness of the SNS and perceived product risk as critical mediators of social presence’s effect on attitudes to the social networking site. The proposed conceptual model offers both theoretical insight and practical guidance to marketers by establishing the role of social interaction in effective digital marketing communications.
{"title":"Reconceptualizing Determinants of Consumer Attitudes Toward Social Commerce Sites","authors":"Barney G. Pacheco, Rhonda Jaipaul-O’Garro","doi":"10.1080/15332861.2020.1740962","DOIUrl":"https://doi.org/10.1080/15332861.2020.1740962","url":null,"abstract":"Abstract With rising ownership of internet-enabled devices, consumers are increasingly relying on information derived from social media to guide their purchase decisions. Businesses, in response, are more aggressively utilizing social networking sites (SNS) such as Facebook to promote their products and interact with customers. However, uncertainties still exist about the optimal way to design and leverage social commerce sites. This study develops and tests a theoretical model to understand how various antecedents of human-to-human interactivity on social networking sites (content source, content type, and posting frequency), influence perceived social presence and subsequently affects consumer attitudes to the site. This study also examines perceived usefulness of the SNS and perceived product risk as critical mediators of social presence’s effect on attitudes to the social networking site. The proposed conceptual model offers both theoretical insight and practical guidance to marketers by establishing the role of social interaction in effective digital marketing communications.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1740962","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48689215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-02DOI: 10.1080/15332861.2019.1695179
Eiman Al-Khalaf, Pilsung Choe
Abstract Mobile commerce, which is a relatively new channel for business, is revolutionizing the global marketplace. In Qatar, the average annual consumer expenditure is impressive. Surprisingly, only a small portion of the Qatari population has demonstrated an interest in online shopping via mobile devices due to a lack of trust. In a multicultural nation such as Qatar, it is vital to explore the factors that can promote consumer trust in mobile commerce. The objective of this study is to present and validate a conceptual framework for trust based on the technology acceptance model. A survey was conducted to gather data, and the proposed trust model was empirically validated using the partial least squares approach. Our findings reveal that perceived security has the most significant positive direct relationship with trust formation, followed by social media influencers, whereas localization, luxury brands, perceived usability, and privacy indirectly influence trust through perceived security.
{"title":"Increasing Customer Trust Towards Mobile Commerce in a Multicultural Society: A Case of Qatar","authors":"Eiman Al-Khalaf, Pilsung Choe","doi":"10.1080/15332861.2019.1695179","DOIUrl":"https://doi.org/10.1080/15332861.2019.1695179","url":null,"abstract":"Abstract Mobile commerce, which is a relatively new channel for business, is revolutionizing the global marketplace. In Qatar, the average annual consumer expenditure is impressive. Surprisingly, only a small portion of the Qatari population has demonstrated an interest in online shopping via mobile devices due to a lack of trust. In a multicultural nation such as Qatar, it is vital to explore the factors that can promote consumer trust in mobile commerce. The objective of this study is to present and validate a conceptual framework for trust based on the technology acceptance model. A survey was conducted to gather data, and the proposed trust model was empirically validated using the partial least squares approach. Our findings reveal that perceived security has the most significant positive direct relationship with trust formation, followed by social media influencers, whereas localization, luxury brands, perceived usability, and privacy indirectly influence trust through perceived security.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2019.1695179","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47630106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-02DOI: 10.1080/15332861.2019.1700741
Jay Trivedi, R. Sama
Abstract This paper focuses on consumer electronics products and observes the comparative effect of celebrity vis-à-vis expert influencers on consumers' online purchase intentions. The mediating role played by brand admiration and brand attitude between influencer marketing and online purchase intentions are tested. The moderating role played by message involvement between influencer marketing and brand attitude is also observed. The survey method was employed to conduct this research, and data were collected from 438 respondents. The proposed hypotheses were tested using structural equation modeling, hierarchical regression analysis, and Hayes process method. The results submit that there is a definite advantage in choosing an expert influencer over an attractive celebrity influencer while planning the marketing communications of consumer electronics products. The mediating role of brand attitude and brand admiration is empirically evident. The moderating effect of involvement is also established.
{"title":"The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective","authors":"Jay Trivedi, R. Sama","doi":"10.1080/15332861.2019.1700741","DOIUrl":"https://doi.org/10.1080/15332861.2019.1700741","url":null,"abstract":"Abstract This paper focuses on consumer electronics products and observes the comparative effect of celebrity vis-à-vis expert influencers on consumers' online purchase intentions. The mediating role played by brand admiration and brand attitude between influencer marketing and online purchase intentions are tested. The moderating role played by message involvement between influencer marketing and brand attitude is also observed. The survey method was employed to conduct this research, and data were collected from 438 respondents. The proposed hypotheses were tested using structural equation modeling, hierarchical regression analysis, and Hayes process method. The results submit that there is a definite advantage in choosing an expert influencer over an attractive celebrity influencer while planning the marketing communications of consumer electronics products. The mediating role of brand attitude and brand admiration is empirically evident. The moderating effect of involvement is also established.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2019.1700741","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48649624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-02DOI: 10.1080/15332861.2019.1672135
Chuleeporn Changchit, Tim Klaus
Abstract As an increasing number of consumers prefer online shopping, online customer reviews play an important role in a customer’s pre-purchase decisions. Both reviews and product information are seen as a guide that impacts a customer’s decision process. Given the growing importance of E-commerce, this study examines the impact that online reviews and product details have on customers’ product satisfaction. In this study, we specifically explore the role that a customer’s product certainty and review helpfulness have on product satisfaction. The study furthers the body of knowledge regarding online reviews and factors that influence customers’ product satisfaction. The study results provide insight into the factors that should help E-commerce companies adapt their business model to better fit consumers’ expectations.
{"title":"Determinants and Impact of Online Reviews on Product Satisfaction","authors":"Chuleeporn Changchit, Tim Klaus","doi":"10.1080/15332861.2019.1672135","DOIUrl":"https://doi.org/10.1080/15332861.2019.1672135","url":null,"abstract":"Abstract As an increasing number of consumers prefer online shopping, online customer reviews play an important role in a customer’s pre-purchase decisions. Both reviews and product information are seen as a guide that impacts a customer’s decision process. Given the growing importance of E-commerce, this study examines the impact that online reviews and product details have on customers’ product satisfaction. In this study, we specifically explore the role that a customer’s product certainty and review helpfulness have on product satisfaction. The study furthers the body of knowledge regarding online reviews and factors that influence customers’ product satisfaction. The study results provide insight into the factors that should help E-commerce companies adapt their business model to better fit consumers’ expectations.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2019.1672135","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42764257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-02DOI: 10.1080/15332861.2019.1695180
Shavneet Sharma, Gurmeet Singh, A. Aiyub
Abstract The purpose of this research is to investigate use of Social Networking Sites by SMEs to engage with their customers. A conceptual framework is developed that tests the relationship between customer satisfaction, customer engagement and customer loyalty. This research adopts a quantitative approach where data is collected from 336 respondents. Analysis is performed using structural equation modeling. The empirical results show that customer satisfaction has a positive influence on customer loyalty. When customer engagement was modeled directly to customer loyalty, a positive relationship was found. The multi-dimensional nature of customer engagement is also confirmed by this study. This study highlights the value of social networks for SMEs and contributes to literature by testing the research model to better understand the research topic.
{"title":"Use of Social Networking Sites by SMEs to Engage With Their Customers: A Developing Country Perspective","authors":"Shavneet Sharma, Gurmeet Singh, A. Aiyub","doi":"10.1080/15332861.2019.1695180","DOIUrl":"https://doi.org/10.1080/15332861.2019.1695180","url":null,"abstract":"Abstract The purpose of this research is to investigate use of Social Networking Sites by SMEs to engage with their customers. A conceptual framework is developed that tests the relationship between customer satisfaction, customer engagement and customer loyalty. This research adopts a quantitative approach where data is collected from 336 respondents. Analysis is performed using structural equation modeling. The empirical results show that customer satisfaction has a positive influence on customer loyalty. When customer engagement was modeled directly to customer loyalty, a positive relationship was found. The multi-dimensional nature of customer engagement is also confirmed by this study. This study highlights the value of social networks for SMEs and contributes to literature by testing the research model to better understand the research topic.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2019.1695180","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46015266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-02DOI: 10.1080/15332861.2019.1686333
A. Kaushik, G. Mohan, Vikas Kumar
Abstract Mobile applications, commonly called ‘apps’, have become all-pervading nowadays, reducing considerably manual Labor and the time required to complete a transaction. However, despite this convenience, their acceptance and adoption across the social spectrum is low. The authors proposed and tested a model consisting of various antecedents of trust related to (i) the consumer (his/her previous experience and propensity to adopt); (ii) apps (their perceived usefulness, ease of use, and quality); (iii) finally, the organization itself (its reputation and offline presence). Data from 567 respondents using such apps were gathered and examined through structural equation modeling (SEM) techniques. The results confirmed that all the above antecedents (except the consumers’ propensity to adopt) significantly affect their trust toward retail apps. There is also a direct and significant influence of perceived trust and risk predicting the consumer’s attitude, and intention toward mobile retail apps. Based on the understanding and insights culled from this study, retail organizations (having their respective apps), their associate service providers, and policy makers at large, would be able to form relevant strategies and policies, which in turn would enhance the adoption of mobile apps in India.
{"title":"Examining the Antecedents and Consequences of Customers’ Trust Toward Mobile Retail Apps in India","authors":"A. Kaushik, G. Mohan, Vikas Kumar","doi":"10.1080/15332861.2019.1686333","DOIUrl":"https://doi.org/10.1080/15332861.2019.1686333","url":null,"abstract":"Abstract Mobile applications, commonly called ‘apps’, have become all-pervading nowadays, reducing considerably manual Labor and the time required to complete a transaction. However, despite this convenience, their acceptance and adoption across the social spectrum is low. The authors proposed and tested a model consisting of various antecedents of trust related to (i) the consumer (his/her previous experience and propensity to adopt); (ii) apps (their perceived usefulness, ease of use, and quality); (iii) finally, the organization itself (its reputation and offline presence). Data from 567 respondents using such apps were gathered and examined through structural equation modeling (SEM) techniques. The results confirmed that all the above antecedents (except the consumers’ propensity to adopt) significantly affect their trust toward retail apps. There is also a direct and significant influence of perceived trust and risk predicting the consumer’s attitude, and intention toward mobile retail apps. Based on the understanding and insights culled from this study, retail organizations (having their respective apps), their associate service providers, and policy makers at large, would be able to form relevant strategies and policies, which in turn would enhance the adoption of mobile apps in India.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2019.1686333","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42379265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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