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IT and E-Channel Performance in Small Retailers: The Mediation Mechanism of Resource Complementarities 小零售商的IT与电子渠道绩效:资源互补的中介机制
IF 4.3 Q2 BUSINESS Pub Date : 2020-09-09 DOI: 10.1080/15332861.2020.1816316
Yun-Kyung Cho, Nazim Taskin
Abstract Although small local retailers have been increasingly adopting e-channels, survey-based studies on this industry sector are relatively rare. This paper examines the effect of an IT resource on e-channel performance in small brick-and-click retailers. The research model includes both the direct and indirect effects of e-IT competence on e-channel performance. Empirical data gathered from 147 North American florists who use a website as an e-channel verify these mediation effects. The results show that the direct effect of e-IT competence on e-channel performance is significant in the absence of the mediators but is eliminated by introducing mediators, which demonstrates a true mediation mechanism. The findings of this research provide important implications for managing an e-retail system, particularly for small retailers with limited resources.
虽然越来越多的小型本地零售商采用电子渠道,但基于调查的研究相对较少。本文考察了IT资源对小型实体零售商电子渠道绩效的影响。研究模型包括电子信息技术能力对电子渠道绩效的直接和间接影响。从147个使用网站作为电子渠道的北美花店收集的实证数据验证了这些中介效应。结果表明,在没有中介的情况下,e-IT能力对e-渠道绩效的直接影响显著,但在引入中介后,e-IT能力对e-渠道绩效的直接影响被消除,表明存在真正的中介机制。本研究的结果为管理电子零售系统提供了重要的启示,特别是对于资源有限的小型零售商。
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引用次数: 0
The Adoption of Online Product Information: Cognitive and Affective Evaluations 网络产品信息的采纳:认知和情感评价
IF 4.3 Q2 BUSINESS Pub Date : 2020-09-09 DOI: 10.1080/15332861.2020.1816315
T. Kang, S. Hung, Albert H. Huang
Abstract Online product information (OPI), which is a combination of vendor-supplied product information (VSPI) and online reviews, has become of intense interest to business organizations in their attempt to understand the various ways in which OPI influences consumers. Based on the stimulus-organism-response (SOR) model, this study examined the relationship between mental evaluations of OPI (cognitive and affective evaluations) and the adoption of OPI for both search and experience products. This study used an experimental, custom-designed Web forum built specifically to collect data on how participants evaluated and adopted OPI relating to the purchase of cameras and books. Hypothesis testing was performed using PLS on data collected from 255 participants. Results showed that OPI adoption of information on search products was different from OPI adoption of information on experience products. Both cognitive and affective evaluations affected VSPI adoption, but only cognitive evaluations affected online review adoption. Additionally, VSPI adoption affected online review adoption. Theoretical and practical implications are discussed in the final section.
摘要在线产品信息(OPI)是供应商提供的产品信息(VSPI)和在线评论的结合,在商业组织试图了解OPI影响消费者的各种方式时,已经引起了他们的极大兴趣。基于刺激-机体反应(SOR)模型,本研究考察了OPI的心理评价(认知和情感评价)与搜索和体验产品采用OPI之间的关系。这项研究使用了一个实验性的、定制的网络论坛,专门用于收集参与者如何评估和采用与购买相机和书籍有关的OPI的数据。使用PLS对从255名参与者收集的数据进行假设检验。结果表明,OPI对搜索产品信息的采用与OPI对体验产品信息的使用不同。认知和情感评价都影响VSPI的采用,但只有认知评价影响在线评论的采用。此外,VSPI的采用影响了在线审查的采用。最后一节讨论了理论和实践意义。
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引用次数: 7
Examining the Impact of e-Retailing Convenience Dimensions on Behavioral Intention: The Mediating Role of Satisfaction 考察电子零售便利维度对行为意向的影响:满意度的中介作用
IF 4.3 Q2 BUSINESS Pub Date : 2020-07-13 DOI: 10.1080/15332861.2020.1788367
Rajiv Kumar, Amit Sachan, Tanusree Dutta
Abstract This research investigates the impact of service convenience dimensions (access, transaction, decision, benefit, and post-benefit convenience) on consumers’ behavioral intention and the mediating effect of consumer satisfaction in e-retailing in India. A survey was conducted, and responses collected from 351 participants who had e-retailing experience. Using multiple regression, the study reveals that decision, transaction, benefit, and post-benefit convenience influence consumers’ behavioral intention. The results of mediated regression process suggest that consumer satisfaction partially mediates the association between decision and post-benefit convenience and behavioral intention. However, the association between transaction and behavioral intention is fully mediated by consumer satisfaction. The study does not find any mediation effect of consumer satisfaction for access and benefit convenience dimensions. Results provide important insights to e-retailers about the impact of convenience dimensions on consumer satisfaction and behavioral intention. E-retailers need to improve their level of customer-perceived service quality to ensure service convenience to their consumers.
摘要本研究考察了服务便利维度(准入、交易、决策、利益和事后便利)对印度电子零售消费者行为意愿的影响以及消费者满意度的中介效应。我们进行了一项调查,收集了351名有过网上零售经验的参与者的反馈。运用多元回归分析,研究发现决策、交易、利益和利益后便利对消费者行为意愿有影响。中介回归分析结果表明,消费者满意度在决策、受益后便利和行为意向之间具有部分中介作用。然而,交易与行为意向之间的关系是由消费者满意完全中介的。本研究未发现消费者满意度对可及性与利益便利性维度有任何中介作用。研究结果为电子零售商了解便利维度对消费者满意度和行为意愿的影响提供了重要的见解。电子零售商需要提高顾客感知服务质量的水平,以保证服务的便利性。
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引用次数: 16
The Power of the Brand: Personal Branding and Its Effect on Job Seeking Attributes 品牌的力量:个人品牌及其对求职属性的影响
IF 4.3 Q2 BUSINESS Pub Date : 2020-06-16 DOI: 10.1080/15332861.2020.1777028
Delonia O. Minor-Cooley, Rochelle Parks-Yancy
Abstract The importance of personal branding is evident in every aspect of business and consumerism. From the social demise of corporate executives to college students being suspended from school to individuals going from obscurity to online superstars, the power of branding is a significant career factor. Given its importance, the impact of personal branding on the employability of early career professionals is important to explore. This research investigates job seekers’ personal branding and its effect on their employment prospects. The study examines the perspectives of both early career job seekers and employers.
摘要个人品牌的重要性在商业和消费的各个方面都很明显。从企业高管的社会消亡到大学生被停学,再到个人从默默无闻到网络巨星,品牌的力量是一个重要的职业因素。鉴于其重要性,个人品牌对早期职业专业人士就业能力的影响值得探索。本研究调查求职者的个人品牌及其对其就业前景的影响。这项研究考察了早期求职者和雇主的观点。
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引用次数: 8
Social Network Advertising: The Moderating Role of Processing Fluency, Need for Cognition, Expertise, and Gender 社交网络广告:处理流利性、认知需求、专业知识和性别的调节作用
IF 4.3 Q2 BUSINESS Pub Date : 2020-06-12 DOI: 10.1080/15332861.2020.1777027
Yating Pan, Ivonne M. Torres, M. Zúñiga, Reza Fazli-Salehi
Abstract In this study, we contribute to the social network advertising literature by examining the impact of individual differences (e.g. need for cognition, processing fluency, expertise, and gender) on the attitudes toward social network advertising. In addition, we examine the interrelationships between the attitudes toward social network advertising and consumers’ intention to engage in eWOM and intention to purchase. Our proposed model is an extension of the Technology Acceptance Model. In our model, we propose an indirect casual effect (via attitudes toward social network advertising) of perceived usefulness, perceived ease of use, incentive offering, advertisement intrusiveness, need for cognition, processing fluency, expertise and gender on intentions to engage in eWOM and on intention to purchase. Moreover, we propose a direct causal effect of attitudes toward social network advertising on intention to engage in eWOM and on intention to purchase.
摘要在本研究中,我们通过研究个体差异(如认知需求、处理流畅性、专业知识和性别)对社交网络广告态度的影响,为社交网络广告文献做出了贡献。此外,我们还研究了对社交网络广告的态度与消费者参与电子口碑的意愿和购买意愿之间的相互关系。我们提出的模型是技术接受模型的扩展。在我们的模型中,我们提出了感知有用性、感知易用性、激励性、广告侵入性、认知需求、处理流畅性、专业知识和性别对参与电子口碑的意图和购买意图的间接随意效应(通过对社交网络广告的态度)。此外,我们提出了对社交网络广告的态度对参与电子口碑的意图和购买意图的直接因果效应。
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引用次数: 5
Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust 社交商务成功:购买意愿的前因及信任的中介作用
IF 4.3 Q2 BUSINESS Pub Date : 2020-05-02 DOI: 10.1080/15332861.2020.1756190
Amal Dabbous, Karine Aoun Barakat, May Merhej Sayegh
Abstract The past couple of years have witnessed the emergence of a new phenomenon known as social commerce, which incorporates the transactional aspect of e-commerce with social interactions. To date, little is known about how different factors namely; online social interactions, consumers’ engagement on social networks, perceived economic benefit and online brand awareness increase the purchase intention through social commerce. Moreover, the mediating role of trust within the social commerce literature needs further investigation. This study fills this gap by examining the duality of social commerce. It uses Structural Equation Modeling to test the proposed hypotheses. Findings show that the relationships between consumer engagement, brand awareness and intention to purchase through social commerce are fully mediated by trust. Social interactions have a direct positive impact on purchase intentions. Whereas, perceived economic benefit has a significant impact on both trust and intention to purchase through social commerce.
摘要在过去的几年里,出现了一种被称为社交商务的新现象,它将电子商务的交易方面与社交互动相结合。到目前为止,人们对不同的因素知之甚少;在线社交互动、消费者对社交网络的参与、感知的经济效益和在线品牌意识通过社交商务增加了购买意愿。此外,信任在社会商业文献中的中介作用还需要进一步研究。本研究通过考察社会商业的双重性来填补这一空白。它使用结构方程建模来检验所提出的假设。研究结果表明,消费者参与度、品牌知名度和社交商业购买意愿之间的关系完全由信任介导。社交互动对购买意愿有直接的积极影响。然而,感知的经济利益对通过社会商业购买的信任和意愿都有显著影响。
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引用次数: 38
Understanding Continuance Intention to Play Online Games: The Roles of Hedonic Value, Utilitarian Value and Perceived Risk 理解网络游戏的持续意图:享乐价值、功利价值和感知风险的作用
IF 4.3 Q2 BUSINESS Pub Date : 2020-04-29 DOI: 10.1080/15332861.2020.1756189
T. Sharma, Preeti Tak, Ankit Kesharwani
Abstract The current study examines how the perception of negative consequences or risks interacts with hedonic and utilitarian values in predicting gamers’ continuance intention to play online games. We examine the proposed model by conducting an empirical study of the responses of two hundred and one (201) online gamers using structural equation modeling. From our results, hedonic value positively impacts the continuance intention to play online games, whereas utilitarian value does not significantly impact online gaming behavior. Furthermore, at higher perceived risk levels, hedonic value enhances the online game continuance intention whereas utilitarian value has insignificant effect. At low perceived risk levels, both hedonic and utilitarian values have significant effect on continuance intentions to play online games. The study discusses the theoretical contributions as well as practical implications of our findings.
摘要本研究旨在探讨负面后果或风险感知如何与享乐主义和功利主义价值观相互作用,以预测玩家继续玩网络游戏的意愿。我们使用结构方程模型对201名在线游戏玩家的反应进行了实证研究,从而检验了所提出的模型。结果表明,享乐价值正向影响网络游戏持续意愿,而功利价值对网络游戏行为影响不显著。此外,在较高的感知风险水平下,享乐价值对网络游戏延续意愿的影响不显著,而功利价值对网络游戏延续意愿的影响不显著。在低感知风险水平下,享乐主义价值观和功利主义价值观对网络游戏持续意愿均有显著影响。本研究讨论了我们的研究结果的理论贡献和实际意义。
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引用次数: 12
Examining the Role of Social Networking Fatigue toward Discontinuance Intention: The Multigroup Effects of Gender and Age 社交网络疲劳对离职意向的影响:性别和年龄的多群体效应
IF 4.3 Q2 BUSINESS Pub Date : 2020-04-02 DOI: 10.1080/15332861.2019.1698265
Kishalay Adhikari, R. Panda
Abstract As more people want to register a social media presence, ineluctably, this creates a huge amount of content online. Prior research highlights that excessive information on social networking platforms leads to a usage related behavior termed as “social networking fatigue (SNF).” The present research draws from two major theories in information systems research- limited capacity model (LCM) and unified theory of acceptance and use of technology (UTAUT), to effectively understand the under-explored phenomenon of social networking fatigue. Online questionnaires were used to gather empirical data from 327 social networking users, out of which 306 samples were included in the final analysis. Structural equation modeling (SEM) techniques were employed for assessing the hypothesized relationships. This research will offer newer insights for conceptual development and assist the social media experts to formulate strategies for content modification and user engagement.
随着越来越多的人想要注册社交媒体,这不可避免地会在网上产生大量的内容。先前的研究强调,社交网络平台上的过多信息会导致一种被称为“社交网络疲劳(SNF)”的使用相关行为。本研究借鉴了信息系统研究中的两大理论——有限能力模型(LCM)和技术接受与使用统一理论(UTAUT),以有效理解尚未被充分探索的社交网络疲劳现象。采用在线问卷的方式,收集了327个社交网络用户的实证数据,其中306个样本被纳入最终分析。结构方程建模(SEM)技术被用来评估假设的关系。这项研究将为概念发展提供新的见解,并协助社交媒体专家制定内容修改和用户参与的策略。
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引用次数: 17
Beyond Browsing: Motivations for Experiential Browsing and Goal-Directed Shopping Intentions on Social Commerce Websites 超越浏览:社交商务网站上体验式浏览的动机和目标导向的购物意图
IF 4.3 Q2 BUSINESS Pub Date : 2020-04-02 DOI: 10.1080/15332861.2020.1747219
Hsiu-Chia Ko
Abstract This study investigated motivations and potential influence paths driving experiential browsing and goal-directed shopping intentions coexisting on social commerce (s-commerce) websites based on the model of goal-directed behavior (MGB). Surveys and research model tests were conducted using SmartPLS. Results revealed that users have more substantial social and hedonic motivations and social desire than utilitarian motivation for using s-commerce websites, which can lead to a higher experiential browsing intention. However, goal-directed shopping intentions of users can only be boosted using utilitarian motivation through the mediation of attitude toward s-commerce or commercial desire. Moreover, the results revealed the critical role of user attitude toward s-commerce compared with that of user desires in both experiential browsing and goal-directed shopping intentions. This study is the first in which the MGB was extended to explore the influence paths driving experiential browsing and goal-directed shopping intentions in the s-commerce context by simultaneously considering the mediating roles of desire and attitude. The empirical results of this study can be utilized by companies and s-commerce websites to develop effective strategies for strengthening user motivation to use s-commerce websites, which can enhance their shopping and browsing intentions.
摘要本研究基于目标导向行为模型(MGB),研究了社交商务网站上共存的体验式浏览和目标导向购物意向的驱动动机和潜在影响路径。使用SmartPLS进行调查和研究模型测试。结果表明,用户使用s商务网站的社会动机、享乐动机和社交欲望比功利动机更为强烈,这会导致更高的体验浏览意愿。然而,只有通过对电子商务的态度或商业欲望的中介,才能利用功利动机来增强用户的目标导向购物意图。此外,研究结果揭示了与用户欲望相比,用户对电子商务的态度在体验式浏览和目标导向的购物意向中的关键作用。本研究首次扩展MGB,通过同时考虑欲望和态度的中介作用,探索s商务背景下驱动体验式浏览和目标导向购物意图的影响路径。本研究的实证结果可供企业和电子商务网站制定有效的策略,增强用户使用电子商务网站的动机,从而增强他们的购物和浏览意愿。
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引用次数: 14
Online Product Review Impact: The Relative Effects of Review Credibility and Review Relevance 在线产品评论影响:评论可信度和评论相关性的相对效应
IF 4.3 Q2 BUSINESS Pub Date : 2020-04-02 DOI: 10.1080/15332861.2019.1700740
A. Mumuni, Kelley O'Reilly, Amy MacMillan, Sc Cowley, Brett M. Kelley
Abstract This study conceptualizes, operationalizes, and identifies the drivers of online product review (OPR) relevance and examines its relative effect on OPR impact compared to review credibility. In contrast to previous studies, this study is the first to conceptualize review credibility as a distinct construct from reviewer expertise and trustworthiness comprising a cognitive-affective dimension (perceptions) and a behavioral dimension (likelihood to act). Results show that review relevance contributes significantly to explaining OPR impact and that review relevance and review credibility (drivers of OPR impact) provide a significantly better fit to the empirical data than review credibility alone. In fact, review relevance is almost an equally strong driver of OPR impact as review credibility. However, the relationships between review credibility and its two hypothesized drivers—reviewer trustworthiness and reviewer expertise—are mixed. While a significant positive relationship is found between credibility and trustworthiness, as expected, a significant negative relationship is found between credibility and expertise.
摘要本研究对在线产品评论(OPR)相关性的驱动因素进行了概念化、操作化和识别,并研究了与评论可信度相比,其对OPR影响的相对影响。与以往的研究相比,本研究首次将审稿人可信度概念化为审稿人专业知识和可信度的不同结构,包括认知情感维度(感知)和行为维度(行动可能性)。结果表明,综述相关性对解释OPR影响有显著贡献,综述相关性和综述可信度(OPR影响的驱动因素)比单独的综述可信度更适合实证数据。事实上,审查相关性几乎与审查可信度一样,是OPR影响的强大驱动因素。然而,审稿人可信度与其两个假设的驱动因素-审稿人可信度和审稿人专业知识-之间的关系是混合的。正如预期的那样,可信度与可信赖性之间存在显著的正相关关系,而可信度与专业知识之间存在显著的负相关关系。
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引用次数: 18
期刊
Journal of Internet Commerce
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