首页 > 最新文献

Journal of Internet Commerce最新文献

英文 中文
Evaluating If Trust and Personal Information Privacy Concerns Are Barriers to Using Health Insurance That Explicitly Utilizes AI 评估信任和个人信息隐私问题是否成为使用明确利用人工智能的健康保险的障碍
IF 4.3 Q1 Business, Management and Accounting Pub Date : 2020-10-19 DOI: 10.1080/15332861.2020.1832817
Alex Zarifis, P. Kawalek, Aida Azadegan
Abstract Trust and privacy have emerged as significant concerns in online transactions. Sharing information on health is especially sensitive but it is necessary for purchasing and utilizing health insurance. Evidence shows that consumers are increasingly comfortable with technology in place of humans, but the expanding use of AI potentially changes this. This research explores whether trust and privacy concern are barriers to the adoption of AI in health insurance. Two scenarios are compared: The first scenario has limited AI that is not in the interface and its presence is not explicitly revealed to the consumer. In the second scenario there is an AI interface and AI evaluation, and this is explicitly revealed to the consumer. The two scenarios were modeled and compared using SEM PLS-MGA. The findings show that trust is significantly lower in the second scenario where AI is visible. Privacy concerns are higher with AI but the difference is not statistically significant within the model.
信任和隐私已成为在线交易中重要的问题。分享健康信息尤其敏感,但对于购买和使用健康保险是必要的。有证据表明,消费者越来越愿意用科技代替人类,但人工智能的广泛使用可能会改变这一点。本研究探讨了信任和隐私问题是否成为健康保险采用人工智能的障碍。我们比较了两种情况:第一种情况是有限的AI,不在界面中,它的存在没有明确地显示给消费者。在第二个场景中,有一个AI界面和AI评估,这是明确地显示给消费者的。利用扫描电镜PLS-MGA对两种情况进行了建模和比较。研究结果表明,在人工智能可见的第二种情况下,信任度明显较低。人工智能对隐私的担忧更高,但在模型内差异并不显著。
{"title":"Evaluating If Trust and Personal Information Privacy Concerns Are Barriers to Using Health Insurance That Explicitly Utilizes AI","authors":"Alex Zarifis, P. Kawalek, Aida Azadegan","doi":"10.1080/15332861.2020.1832817","DOIUrl":"https://doi.org/10.1080/15332861.2020.1832817","url":null,"abstract":"Abstract Trust and privacy have emerged as significant concerns in online transactions. Sharing information on health is especially sensitive but it is necessary for purchasing and utilizing health insurance. Evidence shows that consumers are increasingly comfortable with technology in place of humans, but the expanding use of AI potentially changes this. This research explores whether trust and privacy concern are barriers to the adoption of AI in health insurance. Two scenarios are compared: The first scenario has limited AI that is not in the interface and its presence is not explicitly revealed to the consumer. In the second scenario there is an AI interface and AI evaluation, and this is explicitly revealed to the consumer. The two scenarios were modeled and compared using SEM PLS-MGA. The findings show that trust is significantly lower in the second scenario where AI is visible. Privacy concerns are higher with AI but the difference is not statistically significant within the model.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1832817","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47552983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 22
Consumers’ Impulse Buying Behavior on Instagram: Examining the Influence of Flow Experiences and Hedonic Browsing on Impulse Buying 消费者在Instagram上的冲动购买行为:流量体验和Hedonic浏览对冲动购买的影响
IF 4.3 Q1 Business, Management and Accounting Pub Date : 2020-09-22 DOI: 10.1080/15332861.2020.1816324
Forough Shahpasandi, A. Zarei, M. S. Nikabadi
Abstract In this study, via a survey of Instagram users, the authors examined how hedonic browsing and flow, as intrinsic motivators, have an impact on the cognitive and affective experience of Instagram users and their impulse buying behavior. The survey was conducted on 635 Iranian Instagram users. Data analysis was conducted using structural equation modeling via SmartPLS 3.0. In an estimated structural model, hedonic browsing has a positive effect on flow, whereas flow has a positive effect on cognitive and affective experience shopping. Additionally, cognitive and affective experience have a positive effect on impulse buying. In particular, flow has a direct effect on online impulse buying. Implications for more effective management of the process of securing online customers through the use of cognitive and affective factors conclude the article.
摘要在这项研究中,通过对Instagram用户的调查,作者研究了享乐浏览和流量作为内在动机如何影响Instagram用户及其冲动购买行为的认知和情感体验。这项调查针对635名伊朗Instagram用户。通过SmartPLS 3.0使用结构方程建模进行数据分析。在一个估计的结构模型中,享乐浏览对流量有积极影响,而流量对认知和情感体验购物有积极影响。此外,认知和情感体验对冲动购买有积极影响。尤其是流量对网上冲动购买有直接影响。文章总结道,通过使用认知和情感因素,对更有效地管理确保在线客户的过程有意义。
{"title":"Consumers’ Impulse Buying Behavior on Instagram: Examining the Influence of Flow Experiences and Hedonic Browsing on Impulse Buying","authors":"Forough Shahpasandi, A. Zarei, M. S. Nikabadi","doi":"10.1080/15332861.2020.1816324","DOIUrl":"https://doi.org/10.1080/15332861.2020.1816324","url":null,"abstract":"Abstract In this study, via a survey of Instagram users, the authors examined how hedonic browsing and flow, as intrinsic motivators, have an impact on the cognitive and affective experience of Instagram users and their impulse buying behavior. The survey was conducted on 635 Iranian Instagram users. Data analysis was conducted using structural equation modeling via SmartPLS 3.0. In an estimated structural model, hedonic browsing has a positive effect on flow, whereas flow has a positive effect on cognitive and affective experience shopping. Additionally, cognitive and affective experience have a positive effect on impulse buying. In particular, flow has a direct effect on online impulse buying. Implications for more effective management of the process of securing online customers through the use of cognitive and affective factors conclude the article.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1816324","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48771627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 31
Perceptions and Attitude Toward Advertising on Social Networks and Search Engines: A Comparative Analysis 对社交网络和搜索引擎广告的认知和态度:比较分析
IF 4.3 Q1 Business, Management and Accounting Pub Date : 2020-09-15 DOI: 10.1080/15332861.2020.1816325
Joao Falcao, P. Isaías
Abstract Excessive online advertising and the advent of its new media and formats, challenge the understanding of how to use them effectively in order to break the clutter. This study adopts a model that evaluates the effectiveness factors of the advertising in two online media – social networks and search engines – from the consumer’s perspective, namely how they perceive and assess advertising. A cross-sectional study was conducted based on an online questionnaire with a sample of 406 individuals. The results demonstrate that the consumers measure the value of advertising in social media based on perceived informativeness and entertainment, and in search engines on perceived informativeness and interactivity. In addition, perceived credibility has a more important role within social networks, and perceived irritation is processed differently in the two media. In turn, the mediating role of the perceived value in the relationship between determinants and attitude varies between the media. This study brings to light the effectiveness factors of online advertising, highlighting the moderating role that media play in the consumers response to advertising. Moreover, it provides important insights about the way companies should adapt their advertising messages to meet consumers' expectations in a web environment.
过多的网络广告及其新媒体和新业态的出现,挑战了人们对如何有效利用它们以打破混乱的认识。本研究采用一个模型,从消费者的角度来评估两种网络媒体——社交网络和搜索引擎——广告的有效性因素,即他们如何看待和评估广告。一项横断面研究是基于406人的在线问卷调查进行的。研究结果表明,消费者衡量社交媒体广告价值的标准是感知信息性和娱乐性,而衡量搜索引擎广告价值的标准是感知信息性和互动性。此外,感知到的可信度在社交网络中扮演着更重要的角色,而感知到的刺激在两种媒体中的处理方式不同。反过来,感知价值在决定因素与态度关系中的中介作用因媒介而异。本研究揭示了网络广告的有效性因素,强调了媒体在消费者对广告反应中的调节作用。此外,它还提供了重要的见解,说明公司应该如何调整他们的广告信息,以满足消费者在网络环境中的期望。
{"title":"Perceptions and Attitude Toward Advertising on Social Networks and Search Engines: A Comparative Analysis","authors":"Joao Falcao, P. Isaías","doi":"10.1080/15332861.2020.1816325","DOIUrl":"https://doi.org/10.1080/15332861.2020.1816325","url":null,"abstract":"Abstract Excessive online advertising and the advent of its new media and formats, challenge the understanding of how to use them effectively in order to break the clutter. This study adopts a model that evaluates the effectiveness factors of the advertising in two online media – social networks and search engines – from the consumer’s perspective, namely how they perceive and assess advertising. A cross-sectional study was conducted based on an online questionnaire with a sample of 406 individuals. The results demonstrate that the consumers measure the value of advertising in social media based on perceived informativeness and entertainment, and in search engines on perceived informativeness and interactivity. In addition, perceived credibility has a more important role within social networks, and perceived irritation is processed differently in the two media. In turn, the mediating role of the perceived value in the relationship between determinants and attitude varies between the media. This study brings to light the effectiveness factors of online advertising, highlighting the moderating role that media play in the consumers response to advertising. Moreover, it provides important insights about the way companies should adapt their advertising messages to meet consumers' expectations in a web environment.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1816325","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48693991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 18
IT and E-Channel Performance in Small Retailers: The Mediation Mechanism of Resource Complementarities 小零售商的IT与电子渠道绩效:资源互补的中介机制
IF 4.3 Q1 Business, Management and Accounting Pub Date : 2020-09-09 DOI: 10.1080/15332861.2020.1816316
Yun-Kyung Cho, Nazim Taskin
Abstract Although small local retailers have been increasingly adopting e-channels, survey-based studies on this industry sector are relatively rare. This paper examines the effect of an IT resource on e-channel performance in small brick-and-click retailers. The research model includes both the direct and indirect effects of e-IT competence on e-channel performance. Empirical data gathered from 147 North American florists who use a website as an e-channel verify these mediation effects. The results show that the direct effect of e-IT competence on e-channel performance is significant in the absence of the mediators but is eliminated by introducing mediators, which demonstrates a true mediation mechanism. The findings of this research provide important implications for managing an e-retail system, particularly for small retailers with limited resources.
虽然越来越多的小型本地零售商采用电子渠道,但基于调查的研究相对较少。本文考察了IT资源对小型实体零售商电子渠道绩效的影响。研究模型包括电子信息技术能力对电子渠道绩效的直接和间接影响。从147个使用网站作为电子渠道的北美花店收集的实证数据验证了这些中介效应。结果表明,在没有中介的情况下,e-IT能力对e-渠道绩效的直接影响显著,但在引入中介后,e-IT能力对e-渠道绩效的直接影响被消除,表明存在真正的中介机制。本研究的结果为管理电子零售系统提供了重要的启示,特别是对于资源有限的小型零售商。
{"title":"IT and E-Channel Performance in Small Retailers: The Mediation Mechanism of Resource Complementarities","authors":"Yun-Kyung Cho, Nazim Taskin","doi":"10.1080/15332861.2020.1816316","DOIUrl":"https://doi.org/10.1080/15332861.2020.1816316","url":null,"abstract":"Abstract Although small local retailers have been increasingly adopting e-channels, survey-based studies on this industry sector are relatively rare. This paper examines the effect of an IT resource on e-channel performance in small brick-and-click retailers. The research model includes both the direct and indirect effects of e-IT competence on e-channel performance. Empirical data gathered from 147 North American florists who use a website as an e-channel verify these mediation effects. The results show that the direct effect of e-IT competence on e-channel performance is significant in the absence of the mediators but is eliminated by introducing mediators, which demonstrates a true mediation mechanism. The findings of this research provide important implications for managing an e-retail system, particularly for small retailers with limited resources.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1816316","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44356835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Adoption of Online Product Information: Cognitive and Affective Evaluations 网络产品信息的采纳:认知和情感评价
IF 4.3 Q1 Business, Management and Accounting Pub Date : 2020-09-09 DOI: 10.1080/15332861.2020.1816315
T. Kang, S. Hung, Albert H. Huang
Abstract Online product information (OPI), which is a combination of vendor-supplied product information (VSPI) and online reviews, has become of intense interest to business organizations in their attempt to understand the various ways in which OPI influences consumers. Based on the stimulus-organism-response (SOR) model, this study examined the relationship between mental evaluations of OPI (cognitive and affective evaluations) and the adoption of OPI for both search and experience products. This study used an experimental, custom-designed Web forum built specifically to collect data on how participants evaluated and adopted OPI relating to the purchase of cameras and books. Hypothesis testing was performed using PLS on data collected from 255 participants. Results showed that OPI adoption of information on search products was different from OPI adoption of information on experience products. Both cognitive and affective evaluations affected VSPI adoption, but only cognitive evaluations affected online review adoption. Additionally, VSPI adoption affected online review adoption. Theoretical and practical implications are discussed in the final section.
摘要在线产品信息(OPI)是供应商提供的产品信息(VSPI)和在线评论的结合,在商业组织试图了解OPI影响消费者的各种方式时,已经引起了他们的极大兴趣。基于刺激-机体反应(SOR)模型,本研究考察了OPI的心理评价(认知和情感评价)与搜索和体验产品采用OPI之间的关系。这项研究使用了一个实验性的、定制的网络论坛,专门用于收集参与者如何评估和采用与购买相机和书籍有关的OPI的数据。使用PLS对从255名参与者收集的数据进行假设检验。结果表明,OPI对搜索产品信息的采用与OPI对体验产品信息的使用不同。认知和情感评价都影响VSPI的采用,但只有认知评价影响在线评论的采用。此外,VSPI的采用影响了在线审查的采用。最后一节讨论了理论和实践意义。
{"title":"The Adoption of Online Product Information: Cognitive and Affective Evaluations","authors":"T. Kang, S. Hung, Albert H. Huang","doi":"10.1080/15332861.2020.1816315","DOIUrl":"https://doi.org/10.1080/15332861.2020.1816315","url":null,"abstract":"Abstract Online product information (OPI), which is a combination of vendor-supplied product information (VSPI) and online reviews, has become of intense interest to business organizations in their attempt to understand the various ways in which OPI influences consumers. Based on the stimulus-organism-response (SOR) model, this study examined the relationship between mental evaluations of OPI (cognitive and affective evaluations) and the adoption of OPI for both search and experience products. This study used an experimental, custom-designed Web forum built specifically to collect data on how participants evaluated and adopted OPI relating to the purchase of cameras and books. Hypothesis testing was performed using PLS on data collected from 255 participants. Results showed that OPI adoption of information on search products was different from OPI adoption of information on experience products. Both cognitive and affective evaluations affected VSPI adoption, but only cognitive evaluations affected online review adoption. Additionally, VSPI adoption affected online review adoption. Theoretical and practical implications are discussed in the final section.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1816315","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41792314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Examining the Impact of e-Retailing Convenience Dimensions on Behavioral Intention: The Mediating Role of Satisfaction 考察电子零售便利维度对行为意向的影响:满意度的中介作用
IF 4.3 Q1 Business, Management and Accounting Pub Date : 2020-07-13 DOI: 10.1080/15332861.2020.1788367
Rajiv Kumar, Amit Sachan, Tanusree Dutta
Abstract This research investigates the impact of service convenience dimensions (access, transaction, decision, benefit, and post-benefit convenience) on consumers’ behavioral intention and the mediating effect of consumer satisfaction in e-retailing in India. A survey was conducted, and responses collected from 351 participants who had e-retailing experience. Using multiple regression, the study reveals that decision, transaction, benefit, and post-benefit convenience influence consumers’ behavioral intention. The results of mediated regression process suggest that consumer satisfaction partially mediates the association between decision and post-benefit convenience and behavioral intention. However, the association between transaction and behavioral intention is fully mediated by consumer satisfaction. The study does not find any mediation effect of consumer satisfaction for access and benefit convenience dimensions. Results provide important insights to e-retailers about the impact of convenience dimensions on consumer satisfaction and behavioral intention. E-retailers need to improve their level of customer-perceived service quality to ensure service convenience to their consumers.
摘要本研究考察了服务便利维度(准入、交易、决策、利益和事后便利)对印度电子零售消费者行为意愿的影响以及消费者满意度的中介效应。我们进行了一项调查,收集了351名有过网上零售经验的参与者的反馈。运用多元回归分析,研究发现决策、交易、利益和利益后便利对消费者行为意愿有影响。中介回归分析结果表明,消费者满意度在决策、受益后便利和行为意向之间具有部分中介作用。然而,交易与行为意向之间的关系是由消费者满意完全中介的。本研究未发现消费者满意度对可及性与利益便利性维度有任何中介作用。研究结果为电子零售商了解便利维度对消费者满意度和行为意愿的影响提供了重要的见解。电子零售商需要提高顾客感知服务质量的水平,以保证服务的便利性。
{"title":"Examining the Impact of e-Retailing Convenience Dimensions on Behavioral Intention: The Mediating Role of Satisfaction","authors":"Rajiv Kumar, Amit Sachan, Tanusree Dutta","doi":"10.1080/15332861.2020.1788367","DOIUrl":"https://doi.org/10.1080/15332861.2020.1788367","url":null,"abstract":"Abstract This research investigates the impact of service convenience dimensions (access, transaction, decision, benefit, and post-benefit convenience) on consumers’ behavioral intention and the mediating effect of consumer satisfaction in e-retailing in India. A survey was conducted, and responses collected from 351 participants who had e-retailing experience. Using multiple regression, the study reveals that decision, transaction, benefit, and post-benefit convenience influence consumers’ behavioral intention. The results of mediated regression process suggest that consumer satisfaction partially mediates the association between decision and post-benefit convenience and behavioral intention. However, the association between transaction and behavioral intention is fully mediated by consumer satisfaction. The study does not find any mediation effect of consumer satisfaction for access and benefit convenience dimensions. Results provide important insights to e-retailers about the impact of convenience dimensions on consumer satisfaction and behavioral intention. E-retailers need to improve their level of customer-perceived service quality to ensure service convenience to their consumers.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1788367","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44997953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 16
The Power of the Brand: Personal Branding and Its Effect on Job Seeking Attributes 品牌的力量:个人品牌及其对求职属性的影响
IF 4.3 Q1 Business, Management and Accounting Pub Date : 2020-06-16 DOI: 10.1080/15332861.2020.1777028
Delonia O. Minor-Cooley, Rochelle Parks-Yancy
Abstract The importance of personal branding is evident in every aspect of business and consumerism. From the social demise of corporate executives to college students being suspended from school to individuals going from obscurity to online superstars, the power of branding is a significant career factor. Given its importance, the impact of personal branding on the employability of early career professionals is important to explore. This research investigates job seekers’ personal branding and its effect on their employment prospects. The study examines the perspectives of both early career job seekers and employers.
摘要个人品牌的重要性在商业和消费的各个方面都很明显。从企业高管的社会消亡到大学生被停学,再到个人从默默无闻到网络巨星,品牌的力量是一个重要的职业因素。鉴于其重要性,个人品牌对早期职业专业人士就业能力的影响值得探索。本研究调查求职者的个人品牌及其对其就业前景的影响。这项研究考察了早期求职者和雇主的观点。
{"title":"The Power of the Brand: Personal Branding and Its Effect on Job Seeking Attributes","authors":"Delonia O. Minor-Cooley, Rochelle Parks-Yancy","doi":"10.1080/15332861.2020.1777028","DOIUrl":"https://doi.org/10.1080/15332861.2020.1777028","url":null,"abstract":"Abstract The importance of personal branding is evident in every aspect of business and consumerism. From the social demise of corporate executives to college students being suspended from school to individuals going from obscurity to online superstars, the power of branding is a significant career factor. Given its importance, the impact of personal branding on the employability of early career professionals is important to explore. This research investigates job seekers’ personal branding and its effect on their employment prospects. The study examines the perspectives of both early career job seekers and employers.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1777028","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42125304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
Social Network Advertising: The Moderating Role of Processing Fluency, Need for Cognition, Expertise, and Gender 社交网络广告:处理流利性、认知需求、专业知识和性别的调节作用
IF 4.3 Q1 Business, Management and Accounting Pub Date : 2020-06-12 DOI: 10.1080/15332861.2020.1777027
Yating Pan, Ivonne M. Torres, M. Zúñiga, Reza Fazli-Salehi
Abstract In this study, we contribute to the social network advertising literature by examining the impact of individual differences (e.g. need for cognition, processing fluency, expertise, and gender) on the attitudes toward social network advertising. In addition, we examine the interrelationships between the attitudes toward social network advertising and consumers’ intention to engage in eWOM and intention to purchase. Our proposed model is an extension of the Technology Acceptance Model. In our model, we propose an indirect casual effect (via attitudes toward social network advertising) of perceived usefulness, perceived ease of use, incentive offering, advertisement intrusiveness, need for cognition, processing fluency, expertise and gender on intentions to engage in eWOM and on intention to purchase. Moreover, we propose a direct causal effect of attitudes toward social network advertising on intention to engage in eWOM and on intention to purchase.
摘要在本研究中,我们通过研究个体差异(如认知需求、处理流畅性、专业知识和性别)对社交网络广告态度的影响,为社交网络广告文献做出了贡献。此外,我们还研究了对社交网络广告的态度与消费者参与电子口碑的意愿和购买意愿之间的相互关系。我们提出的模型是技术接受模型的扩展。在我们的模型中,我们提出了感知有用性、感知易用性、激励性、广告侵入性、认知需求、处理流畅性、专业知识和性别对参与电子口碑的意图和购买意图的间接随意效应(通过对社交网络广告的态度)。此外,我们提出了对社交网络广告的态度对参与电子口碑的意图和购买意图的直接因果效应。
{"title":"Social Network Advertising: The Moderating Role of Processing Fluency, Need for Cognition, Expertise, and Gender","authors":"Yating Pan, Ivonne M. Torres, M. Zúñiga, Reza Fazli-Salehi","doi":"10.1080/15332861.2020.1777027","DOIUrl":"https://doi.org/10.1080/15332861.2020.1777027","url":null,"abstract":"Abstract In this study, we contribute to the social network advertising literature by examining the impact of individual differences (e.g. need for cognition, processing fluency, expertise, and gender) on the attitudes toward social network advertising. In addition, we examine the interrelationships between the attitudes toward social network advertising and consumers’ intention to engage in eWOM and intention to purchase. Our proposed model is an extension of the Technology Acceptance Model. In our model, we propose an indirect casual effect (via attitudes toward social network advertising) of perceived usefulness, perceived ease of use, incentive offering, advertisement intrusiveness, need for cognition, processing fluency, expertise and gender on intentions to engage in eWOM and on intention to purchase. Moreover, we propose a direct causal effect of attitudes toward social network advertising on intention to engage in eWOM and on intention to purchase.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1777027","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49227398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust 社交商务成功:购买意愿的前因及信任的中介作用
IF 4.3 Q1 Business, Management and Accounting Pub Date : 2020-05-02 DOI: 10.1080/15332861.2020.1756190
Amal Dabbous, Karine Aoun Barakat, May Merhej Sayegh
Abstract The past couple of years have witnessed the emergence of a new phenomenon known as social commerce, which incorporates the transactional aspect of e-commerce with social interactions. To date, little is known about how different factors namely; online social interactions, consumers’ engagement on social networks, perceived economic benefit and online brand awareness increase the purchase intention through social commerce. Moreover, the mediating role of trust within the social commerce literature needs further investigation. This study fills this gap by examining the duality of social commerce. It uses Structural Equation Modeling to test the proposed hypotheses. Findings show that the relationships between consumer engagement, brand awareness and intention to purchase through social commerce are fully mediated by trust. Social interactions have a direct positive impact on purchase intentions. Whereas, perceived economic benefit has a significant impact on both trust and intention to purchase through social commerce.
摘要在过去的几年里,出现了一种被称为社交商务的新现象,它将电子商务的交易方面与社交互动相结合。到目前为止,人们对不同的因素知之甚少;在线社交互动、消费者对社交网络的参与、感知的经济效益和在线品牌意识通过社交商务增加了购买意愿。此外,信任在社会商业文献中的中介作用还需要进一步研究。本研究通过考察社会商业的双重性来填补这一空白。它使用结构方程建模来检验所提出的假设。研究结果表明,消费者参与度、品牌知名度和社交商业购买意愿之间的关系完全由信任介导。社交互动对购买意愿有直接的积极影响。然而,感知的经济利益对通过社会商业购买的信任和意愿都有显著影响。
{"title":"Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust","authors":"Amal Dabbous, Karine Aoun Barakat, May Merhej Sayegh","doi":"10.1080/15332861.2020.1756190","DOIUrl":"https://doi.org/10.1080/15332861.2020.1756190","url":null,"abstract":"Abstract The past couple of years have witnessed the emergence of a new phenomenon known as social commerce, which incorporates the transactional aspect of e-commerce with social interactions. To date, little is known about how different factors namely; online social interactions, consumers’ engagement on social networks, perceived economic benefit and online brand awareness increase the purchase intention through social commerce. Moreover, the mediating role of trust within the social commerce literature needs further investigation. This study fills this gap by examining the duality of social commerce. It uses Structural Equation Modeling to test the proposed hypotheses. Findings show that the relationships between consumer engagement, brand awareness and intention to purchase through social commerce are fully mediated by trust. Social interactions have a direct positive impact on purchase intentions. Whereas, perceived economic benefit has a significant impact on both trust and intention to purchase through social commerce.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1756190","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43165093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 38
Understanding Continuance Intention to Play Online Games: The Roles of Hedonic Value, Utilitarian Value and Perceived Risk 理解网络游戏的持续意图:享乐价值、功利价值和感知风险的作用
IF 4.3 Q1 Business, Management and Accounting Pub Date : 2020-04-29 DOI: 10.1080/15332861.2020.1756189
T. Sharma, Preeti Tak, Ankit Kesharwani
Abstract The current study examines how the perception of negative consequences or risks interacts with hedonic and utilitarian values in predicting gamers’ continuance intention to play online games. We examine the proposed model by conducting an empirical study of the responses of two hundred and one (201) online gamers using structural equation modeling. From our results, hedonic value positively impacts the continuance intention to play online games, whereas utilitarian value does not significantly impact online gaming behavior. Furthermore, at higher perceived risk levels, hedonic value enhances the online game continuance intention whereas utilitarian value has insignificant effect. At low perceived risk levels, both hedonic and utilitarian values have significant effect on continuance intentions to play online games. The study discusses the theoretical contributions as well as practical implications of our findings.
摘要本研究旨在探讨负面后果或风险感知如何与享乐主义和功利主义价值观相互作用,以预测玩家继续玩网络游戏的意愿。我们使用结构方程模型对201名在线游戏玩家的反应进行了实证研究,从而检验了所提出的模型。结果表明,享乐价值正向影响网络游戏持续意愿,而功利价值对网络游戏行为影响不显著。此外,在较高的感知风险水平下,享乐价值对网络游戏延续意愿的影响不显著,而功利价值对网络游戏延续意愿的影响不显著。在低感知风险水平下,享乐主义价值观和功利主义价值观对网络游戏持续意愿均有显著影响。本研究讨论了我们的研究结果的理论贡献和实际意义。
{"title":"Understanding Continuance Intention to Play Online Games: The Roles of Hedonic Value, Utilitarian Value and Perceived Risk","authors":"T. Sharma, Preeti Tak, Ankit Kesharwani","doi":"10.1080/15332861.2020.1756189","DOIUrl":"https://doi.org/10.1080/15332861.2020.1756189","url":null,"abstract":"Abstract The current study examines how the perception of negative consequences or risks interacts with hedonic and utilitarian values in predicting gamers’ continuance intention to play online games. We examine the proposed model by conducting an empirical study of the responses of two hundred and one (201) online gamers using structural equation modeling. From our results, hedonic value positively impacts the continuance intention to play online games, whereas utilitarian value does not significantly impact online gaming behavior. Furthermore, at higher perceived risk levels, hedonic value enhances the online game continuance intention whereas utilitarian value has insignificant effect. At low perceived risk levels, both hedonic and utilitarian values have significant effect on continuance intentions to play online games. The study discusses the theoretical contributions as well as practical implications of our findings.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2020-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332861.2020.1756189","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49019616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 12
期刊
Journal of Internet Commerce
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1