Pub Date : 2021-06-17DOI: 10.1108/JPMD-01-2020-0007
C. Ren, Kirsten Thisted
Purpose The study aims to explore the concept of the indigenous and how Greenlandic and Sámi indigeneities is expressed, made sense of and contested within a Nordic context by using the Eurovision Song Contest as a branding platform. Design/methodology/approach Initiating with an introduction of the historical and political contexts of Sámi and Greenlandic Inuit indigeneity, the study compares lyrics, stage performances and artefacts of two Sámi and Greenlandic contributions into the European Song Contest. This is used to discuss the situated ways in which indigenous identity and culture are branded. Findings The study shows how seemingly “similar” indigenous identity positions take on very different expressions and meanings as Arctic, indigenous and global identity discourses manifest themselves and intertwine in a Greenlandic and Sámi context. This indicates, as we discuss, that indigeneity in a Nordic context is tightly connected to historical and political specificities. Research limitations/implications The study argues against a “one size fits all” approach to defining the indigenous and even more so attempts to “pinning down” universal indigenous issues or challenges. Practical implications The study highlights how decisions on whether or how to use the indigenous in place or destination branding processes should always be sensitive to its historical and political contexts. Originality/value By focusing on the most prevalent European indigenous groups, the Sámi from the Northern parts of Norway and Greenlandic Inuit, rather than existing nation states, this study expands on current research on Eurovision and nation branding. By exploring the role of the indigenous in place branding, this study also contributes to the existing place branding literature, which overwhelmingly relates to the branding of whole nations or to specific places within nations, such as capital cities.
{"title":"Branding Nordic indigeneities","authors":"C. Ren, Kirsten Thisted","doi":"10.1108/JPMD-01-2020-0007","DOIUrl":"https://doi.org/10.1108/JPMD-01-2020-0007","url":null,"abstract":"\u0000Purpose\u0000The study aims to explore the concept of the indigenous and how Greenlandic and Sámi indigeneities is expressed, made sense of and contested within a Nordic context by using the Eurovision Song Contest as a branding platform.\u0000\u0000\u0000Design/methodology/approach\u0000Initiating with an introduction of the historical and political contexts of Sámi and Greenlandic Inuit indigeneity, the study compares lyrics, stage performances and artefacts of two Sámi and Greenlandic contributions into the European Song Contest. This is used to discuss the situated ways in which indigenous identity and culture are branded.\u0000\u0000\u0000Findings\u0000The study shows how seemingly “similar” indigenous identity positions take on very different expressions and meanings as Arctic, indigenous and global identity discourses manifest themselves and intertwine in a Greenlandic and Sámi context. This indicates, as we discuss, that indigeneity in a Nordic context is tightly connected to historical and political specificities.\u0000\u0000\u0000Research limitations/implications\u0000The study argues against a “one size fits all” approach to defining the indigenous and even more so attempts to “pinning down” universal indigenous issues or challenges.\u0000\u0000\u0000Practical implications\u0000The study highlights how decisions on whether or how to use the indigenous in place or destination branding processes should always be sensitive to its historical and political contexts.\u0000\u0000\u0000Originality/value\u0000By focusing on the most prevalent European indigenous groups, the Sámi from the Northern parts of Norway and Greenlandic Inuit, rather than existing nation states, this study expands on current research on Eurovision and nation branding. By exploring the role of the indigenous in place branding, this study also contributes to the existing place branding literature, which overwhelmingly relates to the branding of whole nations or to specific places within nations, such as capital cities.\u0000","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41710215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-09DOI: 10.1108/JPMD-05-2020-0039
Shalini Bisani, M. Daye, K. Mortimer
Shalini Bisani shalini.bisani@northampton.ac.uk Dr Marcella Daye marcella.daye@northampton.ac.uk Dr Kathleen Mortimer Kathleen.mortimer@northampton.ac.uk University of Northampton, UK Accepted for publication in Journal of Place Management and Development, 16/02/2021 Abstract Purpose The purpose of this paper is to create a conceptual framework to demonstrate the role of universities as a knowledge partner in place branding networks. Design/methodology/approach This research adopts a case study strategy to explore the perceptions of institutional and community stakeholders in Northamptonshire. The objective is to examine the regional activities and engagement of a single player university in a peripheral region and explore its potential for widening stakeholder participation. Qualitative data was collected through interviews and focus groups and thematically analysed.
Shalini Bisani shalini.bisani@northampton.ac.uk Marcella Daye博士marcella.daye@northampton.ac.uk Kathleen Mortimer博士Kathleen.mortimer@northampton.ac.uk英国北安普顿大学被《地方管理与发展杂志》(Journal of Place Management and Development)接受发表，2021年2月16日摘要目的本文的目的是创建一个概念框架，以展示大学作为地方品牌网络中的知识合作伙伴的作用。设计/方法/方法本研究采用案例研究策略来探索北安普敦郡机构和社区利益相关者的看法。其目的是考察外围地区单一参与者大学的区域活动和参与情况，并探讨其扩大利益相关者参与的潜力。通过访谈和焦点小组收集定性数据，并进行主题分析。
{"title":"Multi-stakeholder perspective on the role of universities in place branding","authors":"Shalini Bisani, M. Daye, K. Mortimer","doi":"10.1108/JPMD-05-2020-0039","DOIUrl":"https://doi.org/10.1108/JPMD-05-2020-0039","url":null,"abstract":"Shalini Bisani shalini.bisani@northampton.ac.uk Dr Marcella Daye marcella.daye@northampton.ac.uk Dr Kathleen Mortimer Kathleen.mortimer@northampton.ac.uk University of Northampton, UK Accepted for publication in Journal of Place Management and Development, 16/02/2021 Abstract Purpose The purpose of this paper is to create a conceptual framework to demonstrate the role of universities as a knowledge partner in place branding networks. Design/methodology/approach This research adopts a case study strategy to explore the perceptions of institutional and community stakeholders in Northamptonshire. The objective is to examine the regional activities and engagement of a single player university in a peripheral region and explore its potential for widening stakeholder participation. Qualitative data was collected through interviews and focus groups and thematically analysed.","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41883071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-08DOI: 10.1108/JPMD-07-2020-0071
A. Klingmann
Purpose The purpose of this paper is to explore the planned urban renewal and re-scripting of Riyadh’s downtown as part of the capital’s aim to become a globally recognized city. Specifically, this paper examines in how far internationally established values and narratives are leveraged in the creation of an urban mega-destination that seeks to attract a transnational class of knowledge workers and tourists. The question is explored, in how far and to what extent urban heritage sites and iconic architectural projects are used as strategic tools to promote a process of cultural and economic transformation and in how far the resulting symbolic capital is leveraged to create a status of singularization that appeals to a national and international audience. This study investigates several neighborhoods in the area, analyzing how these will be transformed by Riyadh’s plan to turn the downtown into a commercially viable mixed-use destination by means of designated heritage destinations and iconic architecture. Design/methodology/approach This paper examines the views and experiences of governmental agencies, architects, developers and residents who are directly or indirectly involved with the planned restructuring of Riyadh’s historical downtown. In total, 40 semi-structured interviews were drawn from this stakeholder group to investigate their current understanding of the downtown associated with the effort to convert Riyadh’s historical downtown into a profitable urban destination. Five of these interviews were conducted with involved planning offices, and 35 with current residents in the area. In addition, a detailed site survey was conducted through a series of maps to reveal existing land uses, building typologies, states of disrepair, activity levels, pedestrian and car circulation patterns, as well as landmarks, and public spaces in each of the areas. Findings The subsequent data show that despite many positive outcomes in terms of commercial redevelopment, the adaptive reuse of the existing urban fabric is not considered, nor the preservation of underutilized or abandoned buildings along with its resident diverse communities, activities and milieus, many of which carry on evolving traditions. Research limitations/implications This is significant because this paper presents a massive case study that ties into a larger debate on cultural globalization where similar practices around the world entail a spatial reorientation of urban districts to attract a transnational cosmopolitan middle class along with a simultaneous displacement of diverse and migrant communities, albeit on a much larger scale. While highlighting the rationale and effectiveness of this approach to create a well-packaged commodity, this paper also underscores the ambiguous consequences of this strategy, which entails the loss of a layered urban fabric that documents the city’s evolution through different economic periods, along with the dispersal of migrant communities an
{"title":"Re-scripting Riyadh’s historical downtown as a global destination: a sustainable model?","authors":"A. Klingmann","doi":"10.1108/JPMD-07-2020-0071","DOIUrl":"https://doi.org/10.1108/JPMD-07-2020-0071","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to explore the planned urban renewal and re-scripting of Riyadh’s downtown as part of the capital’s aim to become a globally recognized city. Specifically, this paper examines in how far internationally established values and narratives are leveraged in the creation of an urban mega-destination that seeks to attract a transnational class of knowledge workers and tourists. The question is explored, in how far and to what extent urban heritage sites and iconic architectural projects are used as strategic tools to promote a process of cultural and economic transformation and in how far the resulting symbolic capital is leveraged to create a status of singularization that appeals to a national and international audience. This study investigates several neighborhoods in the area, analyzing how these will be transformed by Riyadh’s plan to turn the downtown into a commercially viable mixed-use destination by means of designated heritage destinations and iconic architecture.\u0000\u0000\u0000Design/methodology/approach\u0000This paper examines the views and experiences of governmental agencies, architects, developers and residents who are directly or indirectly involved with the planned restructuring of Riyadh’s historical downtown. In total, 40 semi-structured interviews were drawn from this stakeholder group to investigate their current understanding of the downtown associated with the effort to convert Riyadh’s historical downtown into a profitable urban destination. Five of these interviews were conducted with involved planning offices, and 35 with current residents in the area. In addition, a detailed site survey was conducted through a series of maps to reveal existing land uses, building typologies, states of disrepair, activity levels, pedestrian and car circulation patterns, as well as landmarks, and public spaces in each of the areas.\u0000\u0000\u0000Findings\u0000The subsequent data show that despite many positive outcomes in terms of commercial redevelopment, the adaptive reuse of the existing urban fabric is not considered, nor the preservation of underutilized or abandoned buildings along with its resident diverse communities, activities and milieus, many of which carry on evolving traditions.\u0000\u0000\u0000Research limitations/implications\u0000This is significant because this paper presents a massive case study that ties into a larger debate on cultural globalization where similar practices around the world entail a spatial reorientation of urban districts to attract a transnational cosmopolitan middle class along with a simultaneous displacement of diverse and migrant communities, albeit on a much larger scale. While highlighting the rationale and effectiveness of this approach to create a well-packaged commodity, this paper also underscores the ambiguous consequences of this strategy, which entails the loss of a layered urban fabric that documents the city’s evolution through different economic periods, along with the dispersal of migrant communities an","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44073088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-08DOI: 10.1108/JPMD-08-2020-0079
A. Speak, Mark Usher, H. Solly, S. Zerbe
Purpose The non-material benefits which people derive from ecosystems, cultural ecosystem services (CES), can be difficult to measure and quantify. This study aims to demonstrate the usefulness of social media analysis. Design/methodology/approach The widespread use of social media applications has provided a novel methodology for obtaining crowd-sourced data, which can reveal patterns in how social media users interact with urban greenspace and participate in place-making activities. This study explores how urban trees are represented in images tagged with the city of Bolzano, Italy, and uploaded over the course of a year to the image-sharing application Instagram. Findings A third of all the images contained some elements of green nature, with 3.1% of the images portraying urban trees as the main subject and 11% with urban trees as background features. Seasonal preferences for winter and summer scenes emerged. Accompanying text, in the form of hashtags and image descriptions, was mostly positive and showed how enthusiastically people describe urban nature. An assessment of the images in terms of CES revealed that beyond aesthetic factors and the inspiration to take photographs of nature, a wide range of CES are represented, reflecting the recognition of the benefits of urban trees by Instagrammers. The collection of images provided a unique snapshot of the city of Bolzano. Practical implications This reinforces the importance of urban trees within planning policy for providing sense of place, recreation and stress relief for residents and tourists. Originality/value The study builds on recent advances in social media research, focussing on the important field of urban CES.
{"title":"#urbanforest: cultural ecosystem services of urban trees through the lens of Instagram","authors":"A. Speak, Mark Usher, H. Solly, S. Zerbe","doi":"10.1108/JPMD-08-2020-0079","DOIUrl":"https://doi.org/10.1108/JPMD-08-2020-0079","url":null,"abstract":"\u0000Purpose\u0000The non-material benefits which people derive from ecosystems, cultural ecosystem services (CES), can be difficult to measure and quantify. This study aims to demonstrate the usefulness of social media analysis.\u0000\u0000\u0000Design/methodology/approach\u0000The widespread use of social media applications has provided a novel methodology for obtaining crowd-sourced data, which can reveal patterns in how social media users interact with urban greenspace and participate in place-making activities. This study explores how urban trees are represented in images tagged with the city of Bolzano, Italy, and uploaded over the course of a year to the image-sharing application Instagram.\u0000\u0000\u0000Findings\u0000A third of all the images contained some elements of green nature, with 3.1% of the images portraying urban trees as the main subject and 11% with urban trees as background features. Seasonal preferences for winter and summer scenes emerged. Accompanying text, in the form of hashtags and image descriptions, was mostly positive and showed how enthusiastically people describe urban nature. An assessment of the images in terms of CES revealed that beyond aesthetic factors and the inspiration to take photographs of nature, a wide range of CES are represented, reflecting the recognition of the benefits of urban trees by Instagrammers. The collection of images provided a unique snapshot of the city of Bolzano.\u0000\u0000\u0000Practical implications\u0000This reinforces the importance of urban trees within planning policy for providing sense of place, recreation and stress relief for residents and tourists.\u0000\u0000\u0000Originality/value\u0000The study builds on recent advances in social media research, focussing on the important field of urban CES.\u0000","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45895641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-04DOI: 10.1108/JPMD-12-2019-0107
H. Sataøen
Purpose Ideas related to “the Nordic” are important in the reconstruction of national identities in Denmark, Finland, Iceland, Norway and Sweden, and these countries’ modern national narratives are structurally highly similar. At the same time, there are clear differences between the Nordic countries regarding their national images. The purpose of this study is to a examine the relationship between ideas of the Nordic and national images through a qualitative study of brand manifestations on Nordic web portals for foreign visitors. Design/methodology/approach The two guiding research questions are: How do Nordic branding strategies and national stereotypes impact on nation-branding content toward visitors in the Nordic region? What traces of the Nordic as a supranational concept can be found when the Nordic is translated into concrete national brand manifestations? The analysis focuses on brand manifestations such as brand visions, codes of expression, differentiation, narrative identity and ideologies. Findings The analysis shows that clichés about the nations prevail in contemporary brand material and that Nordic branding strategies impact on the portals in diffuse and implicit ways. There are, however, some important common denominators, pointing toward a new Nordic brand related to exotic, untouched yet easily accessible nature, with a focus on pure, fresh and clean food with new tastes, in combination with happy and welcoming people. Originality/value The results from the study contribute with insight in how ideas of the Nordic on a supranational level transform when used in concrete and practical branding material. Further, this paper proposes a new Nordic branding focus, which contests traditional Nordic ideas.
{"title":"“Exotic, welcoming and fresh”: stereotypes in new Nordic branding","authors":"H. Sataøen","doi":"10.1108/JPMD-12-2019-0107","DOIUrl":"https://doi.org/10.1108/JPMD-12-2019-0107","url":null,"abstract":"\u0000Purpose\u0000Ideas related to “the Nordic” are important in the reconstruction of national identities in Denmark, Finland, Iceland, Norway and Sweden, and these countries’ modern national narratives are structurally highly similar. At the same time, there are clear differences between the Nordic countries regarding their national images. The purpose of this study is to a examine the relationship between ideas of the Nordic and national images through a qualitative study of brand manifestations on Nordic web portals for foreign visitors.\u0000\u0000\u0000Design/methodology/approach\u0000The two guiding research questions are: How do Nordic branding strategies and national stereotypes impact on nation-branding content toward visitors in the Nordic region? What traces of the Nordic as a supranational concept can be found when the Nordic is translated into concrete national brand manifestations? The analysis focuses on brand manifestations such as brand visions, codes of expression, differentiation, narrative identity and ideologies.\u0000\u0000\u0000Findings\u0000The analysis shows that clichés about the nations prevail in contemporary brand material and that Nordic branding strategies impact on the portals in diffuse and implicit ways. There are, however, some important common denominators, pointing toward a new Nordic brand related to exotic, untouched yet easily accessible nature, with a focus on pure, fresh and clean food with new tastes, in combination with happy and welcoming people.\u0000\u0000\u0000Originality/value\u0000The results from the study contribute with insight in how ideas of the Nordic on a supranational level transform when used in concrete and practical branding material. Further, this paper proposes a new Nordic branding focus, which contests traditional Nordic ideas.\u0000","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47459585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-01DOI: 10.1108/JPMD-09-2020-0093
Mark Wexler, J. Oberlander
Purpose The purpose of this paper is to investigate COVID-19 as a super crisis in the design and management of places. Design/methodology/approach This theory-driven work outlines why and how, by treating COVID-19 as a super crisis, the immunological view rises in priority and swiftly ushers in short- and long-term implications for space design and place management. Findings First, this paper looks at the short-term impact of COVID-19 upon space and place management in addressing how porous bubbling, stippling and flexible curtaining respond to immediate retrofitting needs during the pandemic. Using the concept of COVID-19-induced collective trauma, this paper draws attention to health-care facilities, schools, workplaces, commercial buildings and public outdoor spaces. These sites require short-term improvisation in place and space design and will, where the collective trauma of COVID-19 leaves strong traces, require long-term redesign and rethinking. Social implications As a super crisis, COVID-19 generates contradictions in the existing trend in space and place studies from the notion of space and place as a container to one focusing on “flow.” A focus on flow highlights a focus on space and place as adaptable to changes in flow, especially as augmented and mediated by technology. Originality/value This treatment of COVID-19 as a super crisis is intended to stimulate the design and management of spaces and places in the post-COVID-19 period.
{"title":"COVID-19 as a super crisis: implications for place management","authors":"Mark Wexler, J. Oberlander","doi":"10.1108/JPMD-09-2020-0093","DOIUrl":"https://doi.org/10.1108/JPMD-09-2020-0093","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to investigate COVID-19 as a super crisis in the design and management of places.\u0000\u0000\u0000Design/methodology/approach\u0000This theory-driven work outlines why and how, by treating COVID-19 as a super crisis, the immunological view rises in priority and swiftly ushers in short- and long-term implications for space design and place management.\u0000\u0000\u0000Findings\u0000First, this paper looks at the short-term impact of COVID-19 upon space and place management in addressing how porous bubbling, stippling and flexible curtaining respond to immediate retrofitting needs during the pandemic. Using the concept of COVID-19-induced collective trauma, this paper draws attention to health-care facilities, schools, workplaces, commercial buildings and public outdoor spaces. These sites require short-term improvisation in place and space design and will, where the collective trauma of COVID-19 leaves strong traces, require long-term redesign and rethinking.\u0000\u0000\u0000Social implications\u0000As a super crisis, COVID-19 generates contradictions in the existing trend in space and place studies from the notion of space and place as a container to one focusing on “flow.” A focus on flow highlights a focus on space and place as adaptable to changes in flow, especially as augmented and mediated by technology.\u0000\u0000\u0000Originality/value\u0000This treatment of COVID-19 as a super crisis is intended to stimulate the design and management of spaces and places in the post-COVID-19 period.\u0000","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49349990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-01DOI: 10.1108/JPMD-12-2019-0111
Ulla Hakala
Purpose Listening to the customers has long been a key phrase and success element in product branding. This paper aims to highlight the importance of listening to residents during the branding of a place. The study explores ways of listening to residents to ensure they are heard and also discusses the challenges and benefits related to place branding flowing from having residents participate in decision-making processes. Design/methodology/approach Listening to residents and offering opportunities to participate requires place branders to fully attend to, comprehend and respond to residents’ comments, requests, ideas and feedback. This study reports on how two Nordic cities – Turku and Helsinki – listen to their residents. The data used comprise face-to-face interviews, telephone and e-mail conversations and documentary material. Findings Residents should not be considered as one homogeneous target; participation options and channels should be adapted to the demographics and geographic issues of the different regions and resident groups. Research limitations/implications The role of residents and the importance of listening are crucial features in the emerging concept of inclusive place branding (Kavaratzis et al., 2017); its future conceptual development could benefit from the case examples at hand. Practical implications City authorities should listen to residents and provide them with opportunities to actively contribute to decision-making. Other cities could learn from the examples introduced in the paper. Originality/value This paper documents two Nordic examples of cities putting into practice a policy of listening to the residents, a previously neglected research area.
目的倾听客户一直是产品品牌的关键短语和成功要素。本文旨在强调在一个地方的品牌塑造过程中倾听居民意见的重要性。这项研究探索了倾听居民意见的方式，以确保他们被倾听，还讨论了让居民参与决策过程所带来的与场所品牌相关的挑战和好处。设计/方法论/方法倾听居民并提供参与机会需要场所品牌商充分关注、理解和回应居民的意见、要求、想法和反馈。这项研究报告了两个北欧城市——图尔库和赫尔辛基——如何倾听居民的声音。所使用的数据包括面对面的访谈、电话和电子邮件对话以及文件材料。发现居民不应被视为一个同质的目标；参与的选择和渠道应适应不同地区和居民群体的人口统计和地理问题。研究局限性/含义居民的作用和倾听的重要性是包容性场所品牌概念的关键特征（Kavaratzis et al.，2017）；其未来的概念发展可能受益于手头的案例。实际含义城市当局应听取居民的意见，并为他们提供积极参与决策的机会。其他城市可以从论文中介绍的例子中学习。原创性/价值本文记录了北欧城市实施倾听居民意见政策的两个例子，这是一个以前被忽视的研究领域。
{"title":"The voice of dwellers – developing a place brand by listening to its residents","authors":"Ulla Hakala","doi":"10.1108/JPMD-12-2019-0111","DOIUrl":"https://doi.org/10.1108/JPMD-12-2019-0111","url":null,"abstract":"\u0000Purpose\u0000Listening to the customers has long been a key phrase and success element in product branding. This paper aims to highlight the importance of listening to residents during the branding of a place. The study explores ways of listening to residents to ensure they are heard and also discusses the challenges and benefits related to place branding flowing from having residents participate in decision-making processes.\u0000\u0000\u0000Design/methodology/approach\u0000Listening to residents and offering opportunities to participate requires place branders to fully attend to, comprehend and respond to residents’ comments, requests, ideas and feedback. This study reports on how two Nordic cities – Turku and Helsinki – listen to their residents. The data used comprise face-to-face interviews, telephone and e-mail conversations and documentary material.\u0000\u0000\u0000Findings\u0000Residents should not be considered as one homogeneous target; participation options and channels should be adapted to the demographics and geographic issues of the different regions and resident groups.\u0000\u0000\u0000Research limitations/implications\u0000The role of residents and the importance of listening are crucial features in the emerging concept of inclusive place branding (Kavaratzis et al., 2017); its future conceptual development could benefit from the case examples at hand.\u0000\u0000\u0000Practical implications\u0000City authorities should listen to residents and provide them with opportunities to actively contribute to decision-making. Other cities could learn from the examples introduced in the paper.\u0000\u0000\u0000Originality/value\u0000This paper documents two Nordic examples of cities putting into practice a policy of listening to the residents, a previously neglected research area.\u0000","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45859771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-22DOI: 10.1108/JPMD-12-2019-0113
L. Andersen, F. Lindberg, Jacob Östberg
Purpose This paper aims to develop place branding theory toward the accommodation of a multifaceted understanding of value and value negotiation by Nordic branding actors by way of answering the following question: How is Nordicness appropriated by Nordic branding actors and what value regimes are drawn on in the process? Design/methodology/approach Using field data from a selection of branding actors and sectors in Norway, Sweden and Denmark, a qualitative analysis of Nordic branding performances is used to unpack the negotiations of valuation of worth. Findings The analysis identified three principle orders of worth behind Nordicness (civic, green and inspired) that are negotiated through compromises between orders of industry and domestic and by contesting the orders of fame and market. The findings indicate how Nordicness is performed as principle worths and tensions and how these are rendered meaningful as propositions of “value as difference” as they are performed in practice by brand actors. Originality/value Several studies focus on how place branding “adds value;” however, few studies have been aimed at unpacking how a “value universe” is negotiated as a more complex understanding of worth or “value.” This study thus opens up for branding heterogeneity, which signifies awareness of competing notions and orders of worth among small- and medium-sized enterprises and other central stakeholders; this could further inspire interdisciplinary, value-based research into the potential contingencies of (product) branding and place branding in other contexts and regions.
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Pub Date : 2021-02-01DOI: 10.1108/JPMD-01-2020-0009
Anthony K. Webster, Olga Kuznetsova, Cilla Ross, Cécile Berranger, Michelle Booth, Temidayo Eseonu, Yaron Golan
Through a presentation of four narrative cases the article exemplifies international experiences of co-operative approaches to place making. It critically reflects on the philosophical and strategic underpinnings of the projects implemented in Rochdale, Preston, Bologna, Rome and Cincinnati.
{"title":"Local regeneration and community wealth building–place making: co-operatives as agents of change","authors":"Anthony K. Webster, Olga Kuznetsova, Cilla Ross, Cécile Berranger, Michelle Booth, Temidayo Eseonu, Yaron Golan","doi":"10.1108/JPMD-01-2020-0009","DOIUrl":"https://doi.org/10.1108/JPMD-01-2020-0009","url":null,"abstract":"Through a presentation of four narrative cases the article exemplifies international experiences of co-operative approaches to place making. It critically reflects on the philosophical and strategic underpinnings of the projects implemented in Rochdale, Preston, Bologna, Rome and Cincinnati.","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44876242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-22DOI: 10.1108/JPMD-04-2020-0032
Chung-Shing Chan, K. Shek
Purpose This study aims to identify the perceived image of the Greater Bay Area (GBA) cities by university students in Hong Kong through both quantitative and qualitative analysis of the levels of familiarity and favourability, the characteristics of the GBA cities and the personal factors that affect the locational decisions (tourism, education, employment and migration) of the sampled students. This study also classifies both the students and the cities according to their perceived image. Design/methodology/approach This study, on a sample of university students in Hong Kong, investigated the linkage between their perceived familiarity and favourability of the 11 GBA cities using a questionnaire-based survey (n1 = 617). A follow-up, semi-structured interview (n2 = 32) was then conducted to qualitatively understand the underlying factors that determine the perceived city image and inform the students’ locational decisions. Findings Geographically, the familiarity-favourability (F-F) analysis indicates that Hong Kong university students are overwhelmingly familiar with and favourable to Hong Kong, Macau and Shenzhen. The 11 cities are classified into development-oriented, have specialized local economy, are personality-based and have a rich history and bring back nostalgic memories. From the F-F scores, Hong Kong students are classified into two main clusters of non-interested students and positive but unfamiliar students. The locational decisions of local students show a relatively stronger magnitude of favourability affecting all four purposes of relocation, an overriding preference for Hong Kong and the high determination of psychological characteristics. Research limitations/implications As this study focuses on Hong Kong students as a sample, a further comparative study between mainland Chinese students in the GBA region and Hong Kong could be conducted to extend the main findings of this research. Social implications The idea of “People-to-People Bond”, under the framework of the Belt-and-Road Initiative, and its socio-cultural aspect are emphasized as the key to transnational and regional policy success, which is relevant to the GBA region. The regional policies determine the movement of human capital and the interconnection of places for regional planning and development. The research outcomes correspond with the dearth of knowledge about the relationship between the characteristics of upcoming university graduates, their perceptions of GBA cities as destinations for varied purposes and their ultimate decision for relocation. Their interests and intended movements will exert short-to-long-term social and cultural influences to the region. Originality/value The promulgation and implementation of the GBA development plan for providing opportunities for tourism, education, employment and migration for mainland and Hong Kong university students. This research enriches the knowledge about the bottom-up and citizen-oriented approach
{"title":"Are Guangdong-Hong Kong-Macao Bay area cities attractive to university students in Hong Kong? Leading the potential human capital from image perception to locational decisions","authors":"Chung-Shing Chan, K. Shek","doi":"10.1108/JPMD-04-2020-0032","DOIUrl":"https://doi.org/10.1108/JPMD-04-2020-0032","url":null,"abstract":"\u0000Purpose\u0000This study aims to identify the perceived image of the Greater Bay Area (GBA) cities by university students in Hong Kong through both quantitative and qualitative analysis of the levels of familiarity and favourability, the characteristics of the GBA cities and the personal factors that affect the locational decisions (tourism, education, employment and migration) of the sampled students. This study also classifies both the students and the cities according to their perceived image.\u0000\u0000\u0000Design/methodology/approach\u0000This study, on a sample of university students in Hong Kong, investigated the linkage between their perceived familiarity and favourability of the 11 GBA cities using a questionnaire-based survey (n1 = 617). A follow-up, semi-structured interview (n2 = 32) was then conducted to qualitatively understand the underlying factors that determine the perceived city image and inform the students’ locational decisions.\u0000\u0000\u0000Findings\u0000Geographically, the familiarity-favourability (F-F) analysis indicates that Hong Kong university students are overwhelmingly familiar with and favourable to Hong Kong, Macau and Shenzhen. The 11 cities are classified into development-oriented, have specialized local economy, are personality-based and have a rich history and bring back nostalgic memories. From the F-F scores, Hong Kong students are classified into two main clusters of non-interested students and positive but unfamiliar students. The locational decisions of local students show a relatively stronger magnitude of favourability affecting all four purposes of relocation, an overriding preference for Hong Kong and the high determination of psychological characteristics.\u0000\u0000\u0000Research limitations/implications\u0000As this study focuses on Hong Kong students as a sample, a further comparative study between mainland Chinese students in the GBA region and Hong Kong could be conducted to extend the main findings of this research.\u0000\u0000\u0000Social implications\u0000The idea of “People-to-People Bond”, under the framework of the Belt-and-Road Initiative, and its socio-cultural aspect are emphasized as the key to transnational and regional policy success, which is relevant to the GBA region. The regional policies determine the movement of human capital and the interconnection of places for regional planning and development. The research outcomes correspond with the dearth of knowledge about the relationship between the characteristics of upcoming university graduates, their perceptions of GBA cities as destinations for varied purposes and their ultimate decision for relocation. Their interests and intended movements will exert short-to-long-term social and cultural influences to the region.\u0000\u0000\u0000Originality/value\u0000The promulgation and implementation of the GBA development plan for providing opportunities for tourism, education, employment and migration for mainland and Hong Kong university students. This research enriches the knowledge about the bottom-up and citizen-oriented approach ","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2021-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44721081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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