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“Exotic, welcoming and fresh”: stereotypes in new Nordic branding “异国、热情、新鲜”:北欧新品牌的刻板印象
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-03-04 DOI: 10.1108/JPMD-12-2019-0107
H. Sataøen
PurposeIdeas related to “the Nordic” are important in the reconstruction of national identities in Denmark, Finland, Iceland, Norway and Sweden, and these countries’ modern national narratives are structurally highly similar. At the same time, there are clear differences between the Nordic countries regarding their national images. The purpose of this study is to a examine the relationship between ideas of the Nordic and national images through a qualitative study of brand manifestations on Nordic web portals for foreign visitors.Design/methodology/approachThe two guiding research questions are: How do Nordic branding strategies and national stereotypes impact on nation-branding content toward visitors in the Nordic region? What traces of the Nordic as a supranational concept can be found when the Nordic is translated into concrete national brand manifestations? The analysis focuses on brand manifestations such as brand visions, codes of expression, differentiation, narrative identity and ideologies.FindingsThe analysis shows that clichés about the nations prevail in contemporary brand material and that Nordic branding strategies impact on the portals in diffuse and implicit ways. There are, however, some important common denominators, pointing toward a new Nordic brand related to exotic, untouched yet easily accessible nature, with a focus on pure, fresh and clean food with new tastes, in combination with happy and welcoming people.Originality/valueThe results from the study contribute with insight in how ideas of the Nordic on a supranational level transform when used in concrete and practical branding material. Further, this paper proposes a new Nordic branding focus, which contests traditional Nordic ideas.
目的与“北欧”相关的思想在丹麦、芬兰、冰岛、挪威和瑞典的国家身份重建中很重要,这些国家的现代国家叙事在结构上高度相似。与此同时,北欧国家在国家形象方面存在明显差异。本研究的目的是通过对外国游客在北欧门户网站上的品牌表现进行定性研究,来检验北欧理念与国家形象之间的关系。设计/方法论/方法两个指导性研究问题是:北欧品牌战略和民族刻板印象如何影响北欧地区游客的民族品牌内容?北欧作为一个超国家概念,在将其转化为具体的国家品牌表现时,可以发现哪些痕迹?分析的重点是品牌的表现形式,如品牌愿景、表达准则、差异化、叙事身份和意识形态。结果分析表明,关于国家的陈词滥调在当代品牌材料中盛行,北欧品牌战略以扩散和隐含的方式影响门户网站。然而,也有一些重要的共同点,指向一个新的北欧品牌,该品牌与异国情调、原始但易于接近的自然有关,专注于纯、新鲜、清洁的新口味食品,与快乐和热情的人相结合。原创性/价值研究结果有助于深入了解北欧人在超国家层面上的想法在具体和实用的品牌材料中是如何转变的。此外,本文提出了一个新的北欧品牌焦点,以挑战传统的北欧理念。
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引用次数: 2
COVID-19 as a super crisis: implications for place management 新冠肺炎作为一场超级危机:对场所管理的影响
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-03-01 DOI: 10.1108/JPMD-09-2020-0093
Mark Wexler, J. Oberlander
PurposeThe purpose of this paper is to investigate COVID-19 as a super crisis in the design and management of places.Design/methodology/approachThis theory-driven work outlines why and how, by treating COVID-19 as a super crisis, the immunological view rises in priority and swiftly ushers in short- and long-term implications for space design and place management.FindingsFirst, this paper looks at the short-term impact of COVID-19 upon space and place management in addressing how porous bubbling, stippling and flexible curtaining respond to immediate retrofitting needs during the pandemic. Using the concept of COVID-19-induced collective trauma, this paper draws attention to health-care facilities, schools, workplaces, commercial buildings and public outdoor spaces. These sites require short-term improvisation in place and space design and will, where the collective trauma of COVID-19 leaves strong traces, require long-term redesign and rethinking.Social implicationsAs a super crisis, COVID-19 generates contradictions in the existing trend in space and place studies from the notion of space and place as a container to one focusing on “flow.” A focus on flow highlights a focus on space and place as adaptable to changes in flow, especially as augmented and mediated by technology.Originality/valueThis treatment of COVID-19 as a super crisis is intended to stimulate the design and management of spaces and places in the post-COVID-19 period.
目的探讨新冠肺炎作为一种场所设计和管理中的超级危机。设计/方法论/方法这项理论驱动的工作概述了为什么以及如何通过将新冠肺炎视为超级危机,免疫学观点上升为优先事项,并迅速为空间设计和场所管理带来短期和长期影响。发现首先,本文着眼于新冠肺炎对空间和场所管理的短期影响,以解决多孔气泡、点画和灵活的窗帘如何应对疫情期间的即时改造需求。利用COVID-19引发的集体创伤的概念,本文提请人们注意医疗保健设施、学校、工作场所、商业建筑和公共户外空间。这些场所需要短期的现场即兴创作和空间设计,在新冠肺炎的集体创伤留下强烈痕迹的地方,需要长期的重新设计和反思。社会含义作为一场超级危机,新冠肺炎在空间和地点研究的现有趋势中产生了矛盾,从空间和地点作为容器的概念到关注“流动”的概念。对流动的关注突出了对空间和地点适应流动变化的关注,特别是在技术的增强和调解下。原创/价值将新冠肺炎视为超级危机,旨在刺激新冠肺炎后时期空间和场所的设计和管理。
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引用次数: 4
The voice of dwellers – developing a place brand by listening to its residents 居民的声音——倾听居民的声音,打造地方品牌
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-03-01 DOI: 10.1108/JPMD-12-2019-0111
Ulla Hakala
PurposeListening to the customers has long been a key phrase and success element in product branding. This paper aims to highlight the importance of listening to residents during the branding of a place. The study explores ways of listening to residents to ensure they are heard and also discusses the challenges and benefits related to place branding flowing from having residents participate in decision-making processes.Design/methodology/approachListening to residents and offering opportunities to participate requires place branders to fully attend to, comprehend and respond to residents’ comments, requests, ideas and feedback. This study reports on how two Nordic cities – Turku and Helsinki – listen to their residents. The data used comprise face-to-face interviews, telephone and e-mail conversations and documentary material.FindingsResidents should not be considered as one homogeneous target; participation options and channels should be adapted to the demographics and geographic issues of the different regions and resident groups.Research limitations/implicationsThe role of residents and the importance of listening are crucial features in the emerging concept of inclusive place branding (Kavaratzis et al., 2017); its future conceptual development could benefit from the case examples at hand.Practical implicationsCity authorities should listen to residents and provide them with opportunities to actively contribute to decision-making. Other cities could learn from the examples introduced in the paper.Originality/valueThis paper documents two Nordic examples of cities putting into practice a policy of listening to the residents, a previously neglected research area.
目的倾听客户一直是产品品牌的关键短语和成功要素。本文旨在强调在一个地方的品牌塑造过程中倾听居民意见的重要性。这项研究探索了倾听居民意见的方式,以确保他们被倾听,还讨论了让居民参与决策过程所带来的与场所品牌相关的挑战和好处。设计/方法论/方法倾听居民并提供参与机会需要场所品牌商充分关注、理解和回应居民的意见、要求、想法和反馈。这项研究报告了两个北欧城市——图尔库和赫尔辛基——如何倾听居民的声音。所使用的数据包括面对面的访谈、电话和电子邮件对话以及文件材料。发现居民不应被视为一个同质的目标;参与的选择和渠道应适应不同地区和居民群体的人口统计和地理问题。研究局限性/含义居民的作用和倾听的重要性是包容性场所品牌概念的关键特征(Kavaratzis et al.,2017);其未来的概念发展可能受益于手头的案例。实际含义城市当局应听取居民的意见,并为他们提供积极参与决策的机会。其他城市可以从论文中介绍的例子中学习。原创性/价值本文记录了北欧城市实施倾听居民意见政策的两个例子,这是一个以前被忽视的研究领域。
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引用次数: 7
Unpacking Nordic branding: the value regimes of Nordicness 拆解北欧品牌:北欧的价值体系
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-02-22 DOI: 10.1108/JPMD-12-2019-0113
L. Andersen, F. Lindberg, Jacob Östberg
PurposeThis paper aims to develop place branding theory toward the accommodation of a multifaceted understanding of value and value negotiation by Nordic branding actors by way of answering the following question: How is Nordicness appropriated by Nordic branding actors and what value regimes are drawn on in the process?Design/methodology/approachUsing field data from a selection of branding actors and sectors in Norway, Sweden and Denmark, a qualitative analysis of Nordic branding performances is used to unpack the negotiations of valuation of worth.FindingsThe analysis identified three principle orders of worth behind Nordicness (civic, green and inspired) that are negotiated through compromises between orders of industry and domestic and by contesting the orders of fame and market. The findings indicate how Nordicness is performed as principle worths and tensions and how these are rendered meaningful as propositions of “value as difference” as they are performed in practice by brand actors.Originality/valueSeveral studies focus on how place branding “adds value;” however, few studies have been aimed at unpacking how a “value universe” is negotiated as a more complex understanding of worth or “value.” This study thus opens up for branding heterogeneity, which signifies awareness of competing notions and orders of worth among small- and medium-sized enterprises and other central stakeholders; this could further inspire interdisciplinary, value-based research into the potential contingencies of (product) branding and place branding in other contexts and regions.
本文旨在通过回答以下问题,发展地方品牌理论,以适应北欧品牌参与者对价值和价值谈判的多方面理解:北欧品牌参与者如何利用北欧特征,以及在此过程中借鉴了哪些价值制度?设计/方法/方法使用来自挪威、瑞典和丹麦的品牌参与者和部门的现场数据,对北欧品牌绩效进行定性分析,以揭示价值评估的谈判。该分析确定了北欧文化背后的三个主要价值秩序(公民、绿色和灵感),它们是通过工业秩序和家庭秩序之间的妥协以及名气和市场秩序之间的竞争来协商的。研究结果表明,北欧是如何作为原则价值和紧张关系来执行的,以及这些是如何在品牌演员实践中作为“价值即差异”的命题而变得有意义的。一些研究聚焦于地方品牌如何“增加价值”;然而,很少有研究旨在揭示如何将“价值宇宙”作为对价值或“价值”的更复杂理解进行谈判。因此,本研究开辟了品牌异质性,这意味着中小企业和其他核心利益相关者之间竞争观念和价值秩序的意识;这可以进一步激发跨学科的、基于价值的研究,研究(产品)品牌和地点品牌在其他环境和地区的潜在偶然性。
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引用次数: 1
Local regeneration and community wealth building–place making: co-operatives as agents of change 地方再生和社区财富建设——地方创造:合作社是变革的推动者
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-02-01 DOI: 10.1108/JPMD-01-2020-0009
Anthony K. Webster, Olga Kuznetsova, Cilla Ross, Cécile Berranger, Michelle Booth, Temidayo Eseonu, Yaron Golan
Through a presentation of four narrative cases the article exemplifies international experiences of co-operative approaches to place making. It critically reflects on the philosophical and strategic underpinnings of the projects implemented in Rochdale, Preston, Bologna, Rome and Cincinnati.
通过四个叙述性案例的介绍,文章举例说明了合作选址的国际经验。它批判性地反思了在罗奇代尔、普雷斯顿、博洛尼亚、罗马和辛辛那提实施的项目的哲学和战略基础。
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引用次数: 6
Are Guangdong-Hong Kong-Macao Bay area cities attractive to university students in Hong Kong? Leading the potential human capital from image perception to locational decisions 粤港澳湾区城市对香港大学生有吸引力吗?引导潜在人力资本从形象感知到区位决策
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-01-22 DOI: 10.1108/JPMD-04-2020-0032
Chung-Shing Chan, K. Shek
PurposeThis study aims to identify the perceived image of the Greater Bay Area (GBA) cities by university students in Hong Kong through both quantitative and qualitative analysis of the levels of familiarity and favourability, the characteristics of the GBA cities and the personal factors that affect the locational decisions (tourism, education, employment and migration) of the sampled students. This study also classifies both the students and the cities according to their perceived image.Design/methodology/approachThis study, on a sample of university students in Hong Kong, investigated the linkage between their perceived familiarity and favourability of the 11 GBA cities using a questionnaire-based survey (n1 = 617). A follow-up, semi-structured interview (n2 = 32) was then conducted to qualitatively understand the underlying factors that determine the perceived city image and inform the students’ locational decisions.FindingsGeographically, the familiarity-favourability (F-F) analysis indicates that Hong Kong university students are overwhelmingly familiar with and favourable to Hong Kong, Macau and Shenzhen. The 11 cities are classified into development-oriented, have specialized local economy, are personality-based and have a rich history and bring back nostalgic memories. From the F-F scores, Hong Kong students are classified into two main clusters of non-interested students and positive but unfamiliar students. The locational decisions of local students show a relatively stronger magnitude of favourability affecting all four purposes of relocation, an overriding preference for Hong Kong and the high determination of psychological characteristics.Research limitations/implicationsAs this study focuses on Hong Kong students as a sample, a further comparative study between mainland Chinese students in the GBA region and Hong Kong could be conducted to extend the main findings of this research.Social implicationsThe idea of “People-to-People Bond”, under the framework of the Belt-and-Road Initiative, and its socio-cultural aspect are emphasized as the key to transnational and regional policy success, which is relevant to the GBA region. The regional policies determine the movement of human capital and the interconnection of places for regional planning and development. The research outcomes correspond with the dearth of knowledge about the relationship between the characteristics of upcoming university graduates, their perceptions of GBA cities as destinations for varied purposes and their ultimate decision for relocation. Their interests and intended movements will exert short-to-long-term social and cultural influences to the region.Originality/valueThe promulgation and implementation of the GBA development plan for providing opportunities for tourism, education, employment and migration for mainland and Hong Kong university students. This research enriches the knowledge about the bottom-up and citizen-oriented approach
目的本研究旨在通过对香港大学生对大湾区(GBA)城市的熟悉程度和喜爱程度、大湾区城市的特征以及影响其区位决策(旅游、教育、就业和移民)的个人因素进行定量和定性分析,以确定其对大湾地区城市的感知形象。本研究还根据学生和城市的感知形象对他们进行了分类。设计/方法/方法本研究以香港的大学生为样本,采用问卷调查法(n1=617),调查了他们对11个GBA城市的熟悉感和好感度之间的联系。随后进行了一次后续的半结构化访谈(n2=32),以定性地了解决定感知城市形象的潜在因素,并为学生的位置决策提供信息。结果从地理位置上看,熟悉度-好感度(F-F)分析表明,香港大学生对香港、澳门和深圳的熟悉度和好感度占绝大多数。这11个城市被划分为发展型城市,具有专门的地方经济,以个性为基础,具有丰富的历史和怀旧记忆。从F-F成绩来看,香港学生被分为两大类:不感兴趣的学生和积极但不熟悉的学生。本地学生的区位决定表现出相对较强的受欢迎程度,影响到搬迁的所有四个目的、对香港的优先选择以及对心理特征的高度决定。研究局限性/含义由于本研究以香港学生为样本,可以对GBA地区和香港的中国大陆学生进行进一步的比较研究,以扩展本研究的主要发现。社会影响“一带一路”倡议框架下的“民心相通”理念及其社会文化方面被强调为跨国和区域政策成功的关键,这与GBA地区有关。区域政策决定了人力资本的流动以及区域规划和发展场所之间的相互联系。研究结果表明,对即将毕业的大学毕业生的特征、他们对GBA城市作为各种目的地的看法以及他们搬迁的最终决定之间的关系缺乏了解。他们的兴趣和预期运动将对该地区产生短期到长期的社会和文化影响。创意/价值GBA发展计划的颁布和实施,为内地和香港大学生提供旅游、教育、就业和移民机会。本研究通过推进Govers和Go(2009)的三缺口品牌模型,并依靠这些政策举措的经验基础,丰富了关于区域规划和政策制定中自下而上和以公民为导向的方法的知识。
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引用次数: 3
Quality of place and resident satisfaction in a historic – religious urban settlement in Iran 伊朗历史悠久的宗教城市定居点的场所质量和居民满意度
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-01-11 DOI: 10.1108/JPMD-07-2020-0067
Mohammad Javad Maghsoodi Tilaki, M. H. Marzbali, Mina Safizadeh, Aldrin Abdullah
PurposeGiven its ineffective urban control strategies, Iran’s urbanisation experiences indicate highly rapid migration, horizontal expansion, spatial inequality and an imbalanced distribution of public services. Considering the significance of historic fabric for the spatial continuity of neighbourhoods and the formation of the physical identity of cities, this study aims to evaluate the impact of quality of place (QoP) on resident satisfaction in a historic – religious settlement of Sari, a provincial capital city in the north of Iran.Design/methodology/approachVarious studies have evaluated resident satisfaction in the old urban fabric, but scarce investigations have focussed on the impact of QoP on resident satisfaction at historic-religious settlements. Conceptually, this research extends theory by reframing QoP as a reflective, hierarchical construct and modelling its impact on satisfaction. A sample of 227 residents was analysed via structural equation modelling.FindingsUnderstanding the contribution of QoP to residential satisfaction is a key element in facilitating sustainable neighbourhood development so as to improve the condition of a historic neighbourhood. QoP is a second-order construct with four dimensions, namely, public facilities, sense of belonging, perception of safety and environmental quality, and is highly reflected by public facilities, followed by perception of safety, environmental quality and sense of belonging. The objective characteristics of the environment and subjective wellbeing perceived by residents play significant roles on resident satisfaction, especially in historic neighbourhoods.Originality/valueAnalysis of the structural model supports the theoretical findings in the literature that associate high QoP with high satisfaction. The model of this work can be applied for a wide range of human settlements.
目的鉴于其无效的城市控制策略,伊朗的城市化经验表明,移民速度非常快,水平扩张,空间不平等,公共服务分配不平衡。考虑到历史结构对街区空间连续性和城市物理特征形成的重要性,本研究旨在评估伊朗北部省会城市萨里历史宗教定居点的场所质量(QoP)对居民满意度的影响。设计/方法/方法各种研究评估了旧城市结构中的居民满意度,但很少有研究关注生活质量对历史宗教定居点居民满意度的影响。从概念上讲,本研究通过将QoP重新定义为一种反思性的、层次性的结构并对其对满意度的影响进行建模来扩展理论。通过结构方程模型分析了227名居民的样本。发现了解生活质量对居住满意度的贡献是促进社区可持续发展以改善历史街区状况的关键因素。QoP是一个二阶结构,具有四个维度,即公共设施、归属感、安全感和环境质量,并在公共设施中得到高度体现,其次是安全感、环境质量和归属感。环境的客观特征和居民感知的主观幸福感对居民满意度起着重要作用,尤其是在历史街区。结构模型的原创性/价值分析支持了文献中将高生活质量与高满意度联系起来的理论发现。这项工作的模式可以应用于广泛的人类住区。
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引用次数: 7
Determining and representing value in creative placemaking 创造性场所营造价值的确定与表现
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-01-04 DOI: 10.1108/jpmd-07-2019-0069
J. Vaughan, K. Maund, T. Gajendran, J. Lloyd, Catherine Smith, Michael Cohen
PurposeThis study aims to address the research gap about value in the holistic discourse of creative placemaking. It identifies and synthesises the often discounted social and environmental values of creative placemaking along with typically emphasised economic values.Design/methodology/approachThis paper builds upon two research phases; first, a review and extraction of creative placemaking value indicators from relevant current urban, cultural and planning literature; and second, the identification of relevant, practice-based, value indicators through interviews with 23 placemaking experts including practitioners, urban planners, developers and place managers from the two largest cities of NSW, Australia; Sydney and Newcastle.FindingsThis study identifies three broad thematics for valuing creative placemaking along with several sub-categories of qualitative and quantitative indicators. These indicators reveal the holistic value of creative placemaking for its key stakeholders, including expert placemakers, designers, building developers, government and community groups. A key conclusion of the research is the need for tools that grasp the interconnected, and at times conflicting, nature of placemaking’s social, economic and environmental outcomes.Originality/valueWhile a variety of value indicators exist to understand the need for ongoing resourcing of creative placemaking, stakeholders identified the limitations of current approaches to determine, represent and appraise the value of creative placemaking. The indicators of value proposed in this research consolidate and extend current discourse about the value of creative placemaking specifically. The indicators themselves have profound practical implications for how creative placemaking is conceived, executed and evaluated. Theoretically, the study builds on the deep relationships between values and practice in creative placemaking, as well as critiquing narrow forms of evaluation that entrench economic benefits over other outcomes.
目的本研究旨在解决创造性场所营造整体话语中关于价值的研究空白。它识别并综合了创意场所制作中经常被忽视的社会和环境价值,以及通常被强调的经济价值。设计/方法论/方法本文建立在两个研究阶段之上;首先,从当前相关的城市、文化和规划文献中回顾和提取创造性的选址价值指标;第二,通过采访23位场所制作专家,包括澳大利亚新南威尔士州两个最大城市的从业者、城市规划师、开发商和场所管理者,确定相关的、基于实践的价值指标;Sydney和Newcastle.Findings这项研究确定了三个评价创意场所制作的广泛主题,以及几个定性和定量指标的子类别。这些指标揭示了创意场所制作对关键利益相关者的整体价值,包括专业场所制作者、设计师、建筑开发商、政府和社区团体。这项研究的一个关键结论是,需要掌握选址的社会、经济和环境结果的相互关联、有时相互冲突的性质的工具。创意/价值虽然存在各种价值指标来理解创意场所制作持续资源的必要性,但利益相关者发现了当前确定、代表和评估创意场所制作价值的方法的局限性。本研究中提出的价值指标具体巩固和扩展了当前关于创造性场所制作价值的论述。这些指标本身对创意场所的构思、执行和评估具有深远的实际意义。从理论上讲,这项研究建立在创造性场所制作的价值观和实践之间的深层关系之上,并批评了将经济效益巩固在其他结果之上的狭隘评估形式。
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引用次数: 3
The importance of distance and attraction in patronizing a shopping mall 距离和吸引力在购物中心的重要性
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-12-07 DOI: 10.1108/jpmd-06-2020-0053
Marsela Thanasi-Boçe, P. Kwiatek, Lasha Labadze
PurposeThe purpose of this paper is to establish mall attractiveness factors in Kuwait, examine the relationship between mall dimensions and mall patronage and explore the impact of mall size and distance on mall patronage.Design/methodology/approachData from 190 shopping mall visitors were analyzed using Stata software. Factor analysis was used to identify the mall attraction factors, and regression models were run to analyze their relationships with people’s frequency of visits to shopping malls and the amount of time spent per visit.FindingsThe results unearth five important factors, namely, performance of buying, entertainment, social activities, physical atmosphere and location. Analysis reveals that the performance of buying and social activities factors had a significant impact on the frequency of visits, while the amount of time spent per visit was significantly affected only by the social activities factor. Furthermore, mall size is more important than distance to the mall. Finally, gender differences in shoppers’ mall preferences and behaviors were reported.Practical implicationsOn the practical level, shopping mall developers and managers can use the attraction scale to develop attractive malls and effective marketing strategies. Researchers can use findings to confirm the factors extracted in the study and for further research on the topic.Originality/valueThis study extends theories on consumers’ preferences and behaviors. It provides empirical evidence about the impact of attractive mall dimensions on shoppers’ patronage in Kuwait, an understudied context.
本文的目的是建立科威特的小吸引力因素,检验小尺寸和小惠顾之间的关系,探讨小尺寸和距离对小惠顾的影响。设计/方法/方法使用Stata软件对190名购物中心游客的数据进行分析。采用因子分析方法识别商场吸引因素,并运行回归模型分析其与人们光顾商场频率和每次光顾时间的关系。结果揭示了五个重要因素,即购买表现、娱乐、社交活动、物理氛围和地理位置。分析发现,购买和社交活动因素的表现对访问频率有显著影响,而每次访问花费的时间仅受社交活动因素的显著影响。此外,商场的大小比到商场的距离更重要。最后,报告了购物者购物偏好和行为的性别差异。在实践层面,商场开发商和管理者可以利用吸引力量表来制定具有吸引力的商场和有效的营销策略。研究人员可以使用研究结果来确认研究中提取的因素,并进一步研究该主题。原创性/价值本研究扩展了关于消费者偏好和行为的理论。它提供了关于有吸引力的商场维度对科威特购物者惠顾的影响的经验证据,这是一个未充分研究的背景。
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引用次数: 3
Users’ satisfaction and attachment to beaches along the Atlantic Ocean, Lagos, Nigeria 用户对大西洋沿岸海滩的满意度和依恋,尼日利亚拉各斯
IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-12-07 DOI: 10.1108/jpmd-05-2020-0036
O. T. Dada, D. Ojo, Adewale Sheyi Popoola, Opeyemi Ayobami Agboba, Temitope Muyiwa Adebara
PurposeThe purpose of this paper is to examine users’ satisfaction and attachment to beaches along the Atlantic Ocean in Lagos, Nigeria.Design/methodology/approachThis study follows a quantitative research approach. For convenience, data were collected through a systematic random sampling technique, from 682 users in 10 of the 27 beaches in the study area.FindingsThe study revealed that users were overwhelmed by the natural beauty of the beach, the sand that makes sauntering and opportunities to network with other users. The overall results reveal a strong association of users’ reliance (place dependence) and identification with the beaches (place identity). As such, users’ satisfaction, identity with and dependence on the beach environmental attributes were influenced by factors such as uses and activities, comfort and image, sociability and access and linkages.Research limitations/implicationsThe study can strengthen the development of design guidelines and social policy for beaches along the Atlantic Ocean, Nigeria. Hence, the view may not be generalizable to other beaches along the Atlantic Ocean with different social, economic, cultural and political settings.Originality/valueTo build meaningful and emotional connections in beaches of developing countries, the paper of this nature is vital as it will aid the development of design guidelines and social policy for beaches through the provision of physical and social features that enhance people-place relationships.
目的本文的目的是检验用户对尼日利亚拉各斯大西洋沿岸海滩的满意度和依恋程度。设计/方法/方法本研究采用定量研究方法。为方便起见,我们采用系统随机抽样技术,从研究区27个泳滩中的10个泳滩的682名使用者身上收集数据。研究发现,用户被海滩的自然美景、可以闲逛的沙子以及与其他用户建立联系的机会所淹没。总体结果显示,用户的依赖性(地点依赖性)和对海滩的认同感(地点认同感)之间存在着强烈的关联。因此,用户对海滩环境属性的满意度、认同感和依赖性受到使用和活动、舒适度和形象、社交能力以及访问和联系等因素的影响。研究局限性/影响该研究可以加强尼日利亚大西洋沿岸海滩设计指南和社会政策的制定。因此,这种观点可能无法推广到大西洋沿岸具有不同社会、经济、文化和政治环境的其他海滩。独创性/价值为了在发展中国家的海滩上建立有意义和情感的联系,这种性质的论文至关重要,因为它将通过提供增强人地关系的物理和社会特征,帮助制定海滩的设计指南和社会政策。
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Journal of Place Management and Development
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