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Journal of Place Management and Development最新文献

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A legal walk of Sheffield: foregrounding the everyday presence of law in the city 谢菲尔德法律漫步:凸显法律在城市中的日常存在
IF 1.3 Q1 Social Sciences Pub Date : 2024-05-13 DOI: 10.1108/jpmd-03-2024-0023
Evgenia (Jenny) Kanellopoulou, Kay Lalor, Luke Bennett

Purpose

This account becomes both a theoretical and a methodological exploration of walking with the law; as such the purpose of the paper is to demonstrate how we migh walk in order to attend to how the law makes the built environment possible, how it shapes and creates places to be lived in, visited and experienced and how the law manifests in human encounters and interactions in the everyday life of the city.

Design/methodology/approach

In this study, the authors combine a walking narrative approach with an open-ended interview to raise awareness of the law’s hidden presence in the urban environment. The authors explore the city of Sheffield, in Yorkshire, in the North of England, to learn about its past, regeneration and future development by combining the appreciation of the built environment, as experienced by the senses and movement, with a guided tour.

Findings

This study highlights the interconnectivity of law and place both objectively and subjectively: the authors discuss sensorial experiences of law, and also elaborate on the normativity of law, as manifested in the regulation and the making of urban places in Sheffield.

Originality/value

The originality lies in the combination of methods used to appreciate the manifestation of law in the built environment, comprising interview, autoethnographic elements and walking (multisensory experience).

目的本文既是对与法律同行的理论探讨,也是对与法律同行的方法论探讨;因此,本文的目的是展示我们如何通过行走来关注法律如何使建筑环境成为可能,如何塑造和创造可供居住、参观和体验的场所,以及法律如何在城市日常生活中的人际交往和互动中体现出来。作者探索了英格兰北部约克郡的谢菲尔德市,通过将感官和运动所体验到的对建筑环境的欣赏与导游服务相结合,了解该市的过去、复兴和未来发展。研究结果本研究从客观和主观两方面强调了法律与场所的相互关联性:作者讨论了法律的感官体验,还阐述了法律的规范性,这体现在谢菲尔德城市场所的监管和建设中。原创性/价值原创性在于结合了访谈、自我民族志元素和步行(多感官体验)等方法来欣赏法律在建筑环境中的体现。
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引用次数: 0
Editorial: Reflections on law and place 社论:关于法律与地方的思考
IF 1.3 Q1 Social Sciences Pub Date : 2024-05-02 DOI: 10.1108/jpmd-04-2024-0027
Evgenia (Jenny) Kanellopoulou, Kay Lalor
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引用次数: 0
A consensus map for Ladakh’s development as potential geotourism destination: key drivers 拉达克发展成为潜在地质旅游目的地的共识图:关键驱动因素
IF 1.3 Q1 Social Sciences Pub Date : 2024-03-22 DOI: 10.1108/jpmd-06-2023-0062
Rimsha Khalid, Rajinder Kumar, Rupa Sinha, Kareem M.M. Selem, Mohsin Raza

Purpose

Given the prevalence of protecting geoheritage tourism sites, Ladakh has enormous potential. However, Ladakh’s potential and developments in its growth as a geotourism destination have received scant consideration. As such, this paper aims to explore Ladakh’s key drivers as a potential geotourism destination through cognitive dissonance and protection motivation theories.

Design/methodology/approach

This paper conducted in-depth interviews with 86 geoscientists and tourism professionals to assess Ladakh’s potential as a geotourism destination. This paper used a qualitative approach to congregate four constructs based on the image difference of the consensus map.

Findings

Because of the interviewees’ heterogeneity and uniqueness, meaningful constructs in the consensus were included for each figure and cloud words. This paper concluded that four drivers are the main forces behind geotourism development.

Originality/value

This paper explores the drivers – geotourism services, legislative requirements, experiential geotourism and SPARC (scientific, preservation, aesthetic, recreational, cultural) values – affecting geotourism in Ladakh. It is feasible to lessen the negative effects of overtourism and make sure that Ladakh’s distinctive nature is preserved for future generations by implementing sustainable tourism practices.

目的鉴于保护地质遗产旅游景点的盛行,拉达克拥有巨大的潜力。然而,拉达克作为地质旅游目的地的发展潜力和发展动态却鲜有人问津。因此,本文旨在通过认知失调和保护动机理论,探讨拉达克作为潜在地质旅游目的地的关键驱动因素。本文对 86 名地质科学家和旅游专业人士进行了深入访谈,以评估拉达克作为地质旅游目的地的潜力。由于受访者的异质性和独特性,本文采用定性方法,根据共识图的图像差异归纳出四种建构。原创性/价值本文探讨了影响拉达克地质旅游的驱动因素--地质旅游服务、立法要求、体验式地质旅游和 SPARC(科学、保护、美学、娱乐、文化)价值。通过实施可持续旅游实践,减少过度旅游的负面影响,确保为子孙后代保护拉达克独特的自然环境是可行的。
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引用次数: 0
Big trouble in little places: understanding the complexities of place micro-brands 小地方的大麻烦:了解地方微品牌的复杂性
IF 1.3 Q1 Social Sciences Pub Date : 2024-02-28 DOI: 10.1108/jpmd-07-2023-0077
Maria Fernandez de Osso Fuentes, Brendan James Keegan, Jenny Rowley, Esther Worboys

Purpose

This paper aims to investigate place marketing and branding at the micro-place scale through the case study of St Christopher’s Place in London (UK). This study illustrates the distinctive differences of micro-place marketing, in comparison to city and country levels.

Design/methodology/approach

An exploratory case study was conducted through a sequential mixed methods approach involving direct observation, semi-structured interviews, questionnaires and social media analysis. Analysis of data was performed by using thematic analysis and triangulation of quantitative measures collected through the questionnaire and social media analysis.

Findings

Analysis of data illustrated noticeable differences of place management at the micro-place level compared to city or country scale of place marketing and branding. The function of emotional marketing leading to value co-creation is more effective at this level, establishing close and personal ties between occupiers and customers. Yet, measurement of micro-place marketing and branding value creation is difficult to achieve.

Originality/value

This study draws attention to the unique value and benefits of place branding at smaller spatial scales. Findings contribute to the place micro-brand concept by adding knowledge of micro-places through place management activities comparing them with city and country scales, and emotional marketing value co-creation practices, including challenges relating to measurement.

目的 本文旨在通过对英国伦敦圣克里斯托弗广场的案例研究,探讨微观层面的场所营销和品牌塑造。设计/方法/途径:通过直接观察、半结构式访谈、问卷调查和社交媒体分析等循序渐进的混合方法进行了一项探索性案例研究。数据分析采用了主题分析法,并对通过问卷调查和社交媒体分析收集的定量指标进行了三角测量。研究结果数据分析表明,与城市或国家层面的地方营销和品牌建设相比,微观层面的地方管理存在明显差异。在这一层面,情感营销的价值共创功能更为有效,在居住者和顾客之间建立了密切的个人联系。然而,对微观场所营销和品牌价值创造的衡量却难以实现。研究结果通过将微型场所与城市和国家尺度的场所管理活动、情感营销价值共创实践(包括与衡量有关的挑战)进行比较,增加了对微型场所的了解,从而为场所微型品牌概念做出了贡献。
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引用次数: 0
Predicting city branding choices made by Chinese metropolitan cities: examining the impact of geographic context and national plans 预测中国大都市的城市品牌选择:研究地理环境和国家规划的影响
IF 1.3 Q1 Social Sciences Pub Date : 2024-02-08 DOI: 10.1108/jpmd-04-2023-0042
Biying Zhu, Ju’e Guo, Martin de Jong, Yunhong Liu, Erlong Zhao, Gao Jing
PurposeThis paper aims to examine the unique Chinese context by analyzing the city labels (e.g. smart city and eco city) used by Chinese local governments at or above the provincial capital level to represent themselves (adopted city labels) and the developmental pathways they actually pursued (adopted developmental pathways).Design/methodology/approachThe authors compared the city brand choices to those anticipated based on their geographic and economic contexts (predicted city labels and developmental pathways) as well as the directives outlined in national planning documents (imposed city labels and developmental pathways). The authors identified ten main categories of city labels used to designate themselves and establish the frequency of their use based on municipal plan documents, economic and geographic data and national plan documents and policy reports, respectively.FindingsThe authors discovered that both local economic development and geographic factors, as well as top-down administrative influences, significantly impact city branding strategies in the 38 Chinese cities studied. When these models fall short in predicting adopted city labels and pathways, it is often because cities favor a service-oriented reputation over a manufacturing-focused one, and they prefer diverse, multifaceted industrial images to uniform ones.Originality/valueThe originality and value of this paper lie in its contribution to the academic literature on city branding by developing a predictive model for brand development at the municipal level, with explicit attention to the national-local nexus. The paper’s approach differs from existing research in the first cluster of city branding by not addressing issues of stakeholder involvement or adoption and implementation processes. Additionally, the paper’s focus on the political power dynamics at the national level and urban governance details at the municipal level provides a unique perspective on the topic. Overall, this paper provides a valuable contribution to the field of city branding by expanding the understanding of brand development and its impact on the socioeconomic environment.
本文旨在通过分析中国省会级以上地方政府用于代表自身的城市标签(采用的城市标签)和他们实际追求的发展路径(采用的发展路径),研究中国的独特国情。作者分别根据城市规划文件、经济和地理数据以及国家规划文件和政策报告,确定了用于自我定位的十大类城市标签,并确定了这些标签的使用频率。研究结果作者发现,地方经济发展和地理因素以及自上而下的行政影响,都对所研究的 38 个中国城市的城市品牌战略产生了重大影响。当这些模型在预测所采用的城市标签和路径方面存在不足时,往往是因为城市偏好以服务为导向的声誉,而不是以制造业为重点的声誉;城市偏好多样化、多层面的产业形象,而不是千篇一律的形象。本文的研究方法有别于现有的城市品牌第一类研究,没有涉及利益相关者的参与或采纳和实施过程等问题。此外,本文关注国家层面的政治权力动态和市政层面的城市治理细节,为本课题提供了一个独特的视角。总之,本文通过扩展对品牌发展及其对社会经济环境影响的理解,为城市品牌领域做出了宝贵贡献。
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引用次数: 0
Predicting city branding choices made by Chinese metropolitan cities: examining the impact of geographic context and national plans 预测中国大都市的城市品牌选择:研究地理环境和国家规划的影响
IF 1.3 Q1 Social Sciences Pub Date : 2024-02-08 DOI: 10.1108/jpmd-04-2023-0042
Biying Zhu, Ju’e Guo, Martin de Jong, Yunhong Liu, Erlong Zhao, Gao Jing
PurposeThis paper aims to examine the unique Chinese context by analyzing the city labels (e.g. smart city and eco city) used by Chinese local governments at or above the provincial capital level to represent themselves (adopted city labels) and the developmental pathways they actually pursued (adopted developmental pathways).Design/methodology/approachThe authors compared the city brand choices to those anticipated based on their geographic and economic contexts (predicted city labels and developmental pathways) as well as the directives outlined in national planning documents (imposed city labels and developmental pathways). The authors identified ten main categories of city labels used to designate themselves and establish the frequency of their use based on municipal plan documents, economic and geographic data and national plan documents and policy reports, respectively.FindingsThe authors discovered that both local economic development and geographic factors, as well as top-down administrative influences, significantly impact city branding strategies in the 38 Chinese cities studied. When these models fall short in predicting adopted city labels and pathways, it is often because cities favor a service-oriented reputation over a manufacturing-focused one, and they prefer diverse, multifaceted industrial images to uniform ones.Originality/valueThe originality and value of this paper lie in its contribution to the academic literature on city branding by developing a predictive model for brand development at the municipal level, with explicit attention to the national-local nexus. The paper’s approach differs from existing research in the first cluster of city branding by not addressing issues of stakeholder involvement or adoption and implementation processes. Additionally, the paper’s focus on the political power dynamics at the national level and urban governance details at the municipal level provides a unique perspective on the topic. Overall, this paper provides a valuable contribution to the field of city branding by expanding the understanding of brand development and its impact on the socioeconomic environment.
本文旨在通过分析中国省会级以上地方政府用于代表自身的城市标签(采用的城市标签)和他们实际追求的发展路径(采用的发展路径),研究中国的独特国情。作者分别根据城市规划文件、经济和地理数据以及国家规划文件和政策报告,确定了用于自我定位的十大类城市标签,并确定了这些标签的使用频率。研究结果作者发现,地方经济发展和地理因素以及自上而下的行政影响,都对所研究的 38 个中国城市的城市品牌战略产生了重大影响。当这些模型在预测所采用的城市标签和路径方面存在不足时,往往是因为城市偏好以服务为导向的声誉,而不是以制造业为重点的声誉;城市偏好多样化、多层面的产业形象,而不是千篇一律的形象。本文的研究方法有别于现有的城市品牌第一类研究,没有涉及利益相关者的参与或采纳和实施过程等问题。此外,本文关注国家层面的政治权力动态和市政层面的城市治理细节,为本课题提供了一个独特的视角。总之,本文通过扩展对品牌发展及其对社会经济环境影响的理解,为城市品牌领域做出了宝贵贡献。
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引用次数: 0
Place and avoiding the race to the bottom of the fractured well 在裂缝井底放置和避免赛跑
IF 1.3 Q1 Social Sciences Pub Date : 2024-01-29 DOI: 10.1108/jpmd-03-2023-0030
John Pearson

Purpose

This paper aims to consider the potential implications of the layering of regulation in relation to hydraulic fracturing (fracking) at the borders between the nations of the UK.

Design/methodology/approach

This paper uses a qualitative research method grounded in particular in legal geography to examine the existing approaches to regulating hydraulic fracturing and identify the places and their features that are constructed as a result of their intersection at the borders of the nations comprising the UK.

Findings

The current regulatory framework concerning hydraulic fracturing risks restricts the places in which the practice can occur in such a manner as to potentially cause greater environmental harm should the process be used. The regulations governing the process are not aligned in relation to the surface and subsurface aspects of the process to enable their management, once operational, as a singularly constructed place of extraction. Strong regulation at the surface can have the effect of influencing placement of the site only in relation to the place at which the resource sought reaches the surface, whilst having little to no impact on the environmental harms, which will result at the subsurface or relative to other potential surface site positions, and potentially even increasing them.

Research limitations/implications

This paper is limited by uncertainty as to the future use of hydraulic fracturing to extract oil and gas within the UK. The issues raised within it would also be applicable to other extractive industries where a surface site might be placed within a radius of the subsurface point of extraction, rather than having to be located at a fixed point relative to that in the subsurface. This paper therefore raises concerns that might be explored more generally in relation to the regulation of the place of resource extraction, particularly at legal borders between jurisdictions, and the impact of regulation, which does not account for the misalignment of regulation of spaces above and below the surface that form a single place at which extraction occurs.

Social implications

This paper considers the potential impacts of misaligned positions held by nations in the UK in relation to environmentally harmful practices undertaken by extractive industries, which are highlighted by an analysis of the extant regulatory framework for hydraulic fracturing.

Originality/value

Whilst the potential for cross internal border extraction of gas within the UK via hydraulic fracturing and the regulatory consequences of this has been highlighted in academic literature, this paper examines the implications of regulation for the least environmentally harmful placement of the process.

设计/方法/途径本文采用定性研究方法,特别是以法律地理学为基础,研究现有的水力压裂监管方法,并确定这些方法在英国国家边界的交叉点所构建的场所及其特征。研究结果目前有关水力压裂风险的监管框架限制了这种做法的发生地,一旦使用这种工艺,可能会对环境造成更大的危害。有关该工艺的地表和地下方面的法规并不一致,因此一旦投入使用,就无法将其作为单一的开采场所进行管理。对地表的严格监管可能只影响到资源到达地表的地点,而对地下或其他潜在地表地点的环境危害几乎没有影响,甚至有可能增加环境危害。研究局限性/影响本文受限于未来在英国使用水力压裂法开采石油和天然气的不确定性。本文提出的问题也适用于其他采掘业,在其他采掘业中,地面开采点可能位于地下开采点的半径范围内,而不是必须位于相对于地下开采点的一个固定点上。因此,本文提出了一些值得关注的问题,可以更广泛地探讨对资源开采地的监管,特别是在不同司法管辖区之间的法律边界,以及监管的影响,因为监管没有考虑到对地表以上和地表以下空间的错位监管,而这些空间构成了一个单一的开采地。社会影响本文通过对水力压裂法现有监管框架的分析,探讨了英国各国在采掘业所采取的对环境有害的做法方面所持的错位立场可能产生的影响。原创性/价值虽然学术文献中已经强调了通过水力压裂法在英国境内跨边界开采天然气的可能性及其监管后果,但本文探讨了监管对环境危害最小的开采过程的影响。
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引用次数: 0
Cultural heritage beyond juridification: towards a place-first research agenda 超越司法化的文化遗产:实现地方优先的研究议程
IF 1.3 Q1 Social Sciences Pub Date : 2024-01-16 DOI: 10.1108/jpmd-05-2023-0045
Evgenia Kanellopoulou, Aggelos Panayiotopoulos, Savvas Alexandros Pavlidis

Purpose

This paper aims to propose a research agenda towards a holistic, grounded and flexible approach to cultural heritage that can address social challenges and transformations in the context of place. It critiques the dominant/hegemonic cultural heritage narratives, deriving from juridification and calls for a grounded approach in the way cultural heritage is framed and experienced.

Design/methodology/approach

The paper is conceptual, focusing on the need to open a line of enquiry into the relationship between legal texts, cultural heritage narratives and social challenges and transformations. It follows the letter of the international conventions on cultural heritage against the worked example of the medieval town of Rhodes in Greece.

Findings

The paper sets the relevant research priorities for the investigation of the effective relationship between cultural heritage and social challenges in the context of place, and further stretches the need to evaluate the role of legal and regulatory texts to that effect.

Originality/value

The paper identifies new priorities for thinking about the effects of juridification/the law, cultural heritage and social challenges/transformations in a place-specific context. It seeks to open new avenues of scientific explorations and new interdisciplinary dialogues between a variety of disciplines that are relevant to the way a place engages and addresses social challenges and transformations.

目的 本文旨在提出一项研究议程,以全面、扎实和灵活的方式处理文化遗产问题,从而 应对地方背景下的社会挑战和变革。本文对源于司法化的文化遗产主导/霸权叙事进行了批判,并呼吁在文化遗产的构架和体验方式上采用一种脚踏实地的方法。本文是概念性的,重点在于有必要对法律文本、文化遗产叙事以及社会挑战和变革之间的关系展开研究。本文以希腊中世纪城镇罗得岛为例,阐述了文化遗产国际公约的内容。研究结果本文为调查文化遗产与社会挑战之间在地方背景下的有效关系确定了相关的研究重点,并进一步阐述了评估法律和监管文本在这方面的作用的必要性。它力求开辟科学探索的新途径,并在与一个地方参与和应对社会挑战与变革的方式相关的各种学科之间开展新的跨学科对话。
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引用次数: 0
Bracing community in rural coworking: emerging trends and categories 在农村协同办公中扶持社区:新兴趋势和类别
IF 1.3 Q1 Social Sciences Pub Date : 2023-12-21 DOI: 10.1108/jpmd-06-2023-0065
José Ignacio Sánchez-Vergara, Marko Orel, Valeria Ferreira, Andrej Rus

Purpose

The objective of this study is to explore the concept of rural coworking in the scientific literature and examine how it generates community narratives based on the value of space and business practices. This study aims to contribute to the understanding of rural coworking as a driver of participation and relationships among diverse stakeholders.

Design/methodology/approach

To identify and analyse trends and categories in rural coworking studies, understand the concept of rural coworking and how community narratives have been focused, the authors carried out a systematic literature review following the preferred reporting items for systematic reviews and meta-analyses (PRISMA) tool. The review was performed using Scopus, obtaining 22 papers.

Findings

The findings reveal that rural coworking is on definition, but it emphasises the role of community as a main actor in its consolidation. On the other hand, rural coworking is seen as an opportunity to create impactful new business strategies through space regeneration and revitalisation. Management perspectives prevail in this research field, highlighting the role of public administrations, entrepreneurs and policymakers, and their capacities to build a business environment to enhance coworking activity.

Originality/value

The paper establishes conceptual categories and research trends in the rural coworking literature, and how its actors have a strategic importance in defining their own practices and narratives. The interrelationship between coworking activity and local business development is continually seen as an opportunity for growth, so this paper will have value for rural coworking planners and consultants in non-urban areas.

目的本研究的目的是探讨科学文献中的农村协同工作概念,并研究它如何在空间价值和商业实践的基础上产生社区叙事。为了识别和分析农村协同工作研究的趋势和类别,了解农村协同工作的概念以及社区叙事是如何被聚焦的,作者按照系统性综述和荟萃分析的首选报告项目(PRISMA)工具进行了系统性文献综述。研究结果研究结果表明,农村协同工作有其定义,但它强调社区在其巩固过程中的主要作用。另一方面,农村协同工作被视为通过空间再生和振兴创造有影响力的新商业战略的一个机会。管理视角在这一研究领域占主导地位,强调了公共管理部门、企业家和政策制定者的作用,以及他们为加强协同工作活动而营造商业环境的能力。协同办公活动与当地商业发展之间的相互关系一直被视为发展机遇,因此本文对非城市地区的农村协同办公规划者和顾问具有重要价值。
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引用次数: 0
Place attributes and company names: an empirical and conceptual study into public branding and business strategies 地方属性与公司名称:关于公共品牌和商业战略的实证与概念研究
IF 1.3 Q1 Social Sciences Pub Date : 2023-12-19 DOI: 10.1108/jpmd-03-2023-0023
Narcís Bassols i Gardella, Christian Acevedo, Catalina Orjuela Martínez

Purpose

This research finds out to what extent companies’ names are influenced by the place’s attributes versus the official branding policies of a place and, consequently, whether and how local companies “buy into” the place’s strategies put forth by official bodies.

Design/methodology/approach

This paper is both conceptual and empirical, as a mixed quantitative and interpretive approach is used. The companies’ names of a tourist industry (the tour and guiding companies) in three destinations are compared and pitched against the branding of these cities. The companies' names are classified into categories to ascertain whether they reflect (or diverge from) the official strategies. Finally, a conceptual model is developed to explain the findings: the strategic naming model (SNM).

Findings

Our main finding is that the overall business features of a place being stronger determinants to the naming strategies than tourist destination branding initiatives. The intrinsic features of a place seem thus to be “above” destination branding policies. The researched features account for different naming strategies, such as highly original names, flat names or non-strategic names.

Research limitations/implications

As the work is based on a convenience sample, it cannot claim strong representativity. The fact that each of the three data sets was processed by a different researcher might bring up personal biases.

Practical implications

This work is a call for a more intensive use of naming strategies to the companies’ advantages, as naming is found out to be strategy used to a very low degree. Thanks to this research, companies will understand the different naming possibilities and be able to apply them to their strategies by choosing names which express “uniqueness” or “belonging”. Practitioners will also be aware of whether they are communicating towards the industry or towards the market.

Originality/value

No works were found that empirically pursue our research goals. Therefore, this research might be considered as a novelty. The proposed SNM model explains and relates the most usual company naming techniques, which were unrelated up to date.

研究目的:本研究探讨了公司名称在多大程度上受地方属性与地方官方品牌政策的影响,以及地方公司是否以及如何 "接受 "官方机构提出的地方战略。本文比较了三个旅游目的地旅游业的公司名称(旅游公司和导游公司),并将其与这些城市的品牌建设相比较。对公司名称进行分类,以确定它们是否反映(或偏离)了官方战略。最后,建立了一个概念模型来解释研究结果:战略命名模型(SNM)。研究结果我们的主要发现是,一个地方的整体商业特征比旅游目的地的品牌倡议更能决定命名战略。因此,一个地方的内在特征似乎 "高于 "目的地品牌政策。所研究的特征决定了不同的命名策略,如高度原创的名称、扁平化的名称或非战略性的名称。由于三个数据集分别由不同的研究人员处理,因此可能会产生个人偏见。实际意义这项研究呼吁企业更深入地使用命名策略,因为发现命名策略的使用程度很低。通过这项研究,企业将了解不同命名的可能性,并能够通过选择表达 "独特性 "或 "归属感 "的名称将其应用到战略中。从业人员也将意识到他们是在面向行业还是面向市场进行交流。因此,本研究可被视为一项创新。所提出的 SNM 模型解释并关联了最常见的公司命名技术,而这些技术迄今为止都没有关联。
{"title":"Place attributes and company names: an empirical and conceptual study into public branding and business strategies","authors":"Narcís Bassols i Gardella, Christian Acevedo, Catalina Orjuela Martínez","doi":"10.1108/jpmd-03-2023-0023","DOIUrl":"https://doi.org/10.1108/jpmd-03-2023-0023","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This research finds out to what extent companies’ names are influenced by the place’s attributes versus the official branding policies of a place and, consequently, whether and how local companies “buy into” the place’s strategies put forth by official bodies.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This paper is both conceptual and empirical, as a mixed quantitative and interpretive approach is used. The companies’ names of a tourist industry (the tour and guiding companies) in three destinations are compared and pitched against the branding of these cities. The companies' names are classified into categories to ascertain whether they reflect (or diverge from) the official strategies. Finally, a conceptual model is developed to explain the findings: the strategic naming model (SNM).</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Our main finding is that the overall business features of a place being stronger determinants to the naming strategies than tourist destination branding initiatives. The intrinsic features of a place seem thus to be “above” destination branding policies. The researched features account for different naming strategies, such as highly original names, flat names or non-strategic names.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>As the work is based on a convenience sample, it cannot claim strong representativity. The fact that each of the three data sets was processed by a different researcher might bring up personal biases.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>This work is a call for a more intensive use of naming strategies to the companies’ advantages, as naming is found out to be strategy used to a very low degree. Thanks to this research, companies will understand the different naming possibilities and be able to apply them to their strategies by choosing names which express “uniqueness” or “belonging”. Practitioners will also be aware of whether they are communicating towards the industry or towards the market.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>No works were found that empirically pursue our research goals. Therefore, this research might be considered as a novelty. The proposed SNM model explains and relates the most usual company naming techniques, which were unrelated up to date.</p><!--/ Abstract__block -->","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138743768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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Journal of Place Management and Development
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