Pub Date : 2023-10-11DOI: 10.1108/jpmd-03-2023-0019
Sabrina Sgambati, Luís Carvalho
Purpose This paper aims to investigate the competitive potential of different classes of municipalities within larger metropolitan areas, considering three dimensions of place competitiveness, associated to contemporary economic recovery agendas: the “dual transition” (green and digital) and socio-economic resilience. Design/methodology/approach The proposed methodology is divided in two stages, the first aiming at developing a new Index of Urban Competitiveness, based on three key dimensions of place development, by using principal component analysis and hierarchical cluster analysis; the second intends to identify municipalities’ main competitive assets, throughout the examination of the existing links between the overall competitiveness index and intra-metropolitan place conditions in each dimension. This methodology is applied to the metropolitan areas of Porto and Lisbon. Findings The analysis shows a weak link between population size and urban competitiveness, suggesting that economic recovery investments primarily targeting larger municipalities will not necessarily lead to greater metropolitan competitive advantages. On the contrary, taking into consideration place-based interventions for different “clubs” of municipalities would more likely contribute to enhance competitive performance and valorise territorial assets. Furthermore, while the relationship between competitiveness and environmental performance appears to be non-linear, digitalization and economic and social resilience prove to be key for urban competitive potential. Originality/value By drawing on contemporary notions of urban competitiveness, the work proposes a revised method to evaluate competitiveness, latent qualities and intrinsic features of places, constituting an initial step to conceive suitable metropolitan development and investment strategies for economic recovery.
{"title":"Benchmarking urban competitiveness for economic recovery: an application to Porto and Lisbon","authors":"Sabrina Sgambati, Luís Carvalho","doi":"10.1108/jpmd-03-2023-0019","DOIUrl":"https://doi.org/10.1108/jpmd-03-2023-0019","url":null,"abstract":"Purpose This paper aims to investigate the competitive potential of different classes of municipalities within larger metropolitan areas, considering three dimensions of place competitiveness, associated to contemporary economic recovery agendas: the “dual transition” (green and digital) and socio-economic resilience. Design/methodology/approach The proposed methodology is divided in two stages, the first aiming at developing a new Index of Urban Competitiveness, based on three key dimensions of place development, by using principal component analysis and hierarchical cluster analysis; the second intends to identify municipalities’ main competitive assets, throughout the examination of the existing links between the overall competitiveness index and intra-metropolitan place conditions in each dimension. This methodology is applied to the metropolitan areas of Porto and Lisbon. Findings The analysis shows a weak link between population size and urban competitiveness, suggesting that economic recovery investments primarily targeting larger municipalities will not necessarily lead to greater metropolitan competitive advantages. On the contrary, taking into consideration place-based interventions for different “clubs” of municipalities would more likely contribute to enhance competitive performance and valorise territorial assets. Furthermore, while the relationship between competitiveness and environmental performance appears to be non-linear, digitalization and economic and social resilience prove to be key for urban competitive potential. Originality/value By drawing on contemporary notions of urban competitiveness, the work proposes a revised method to evaluate competitiveness, latent qualities and intrinsic features of places, constituting an initial step to conceive suitable metropolitan development and investment strategies for economic recovery.","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136057658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-09DOI: 10.1108/jpmd-11-2022-0104
Giannina Warren, Simona Grigaliūnaitė
Purpose This paper aims to delve into the interdependent connection between place branding and social capital, specifically focusing on how it contributes to uniting a city’s recovery efforts during times of crisis. By using the theoretical frameworks of social capital and cultural intermediation, the case study of Vilnius, Lithuania, exemplifies how cities can navigate through turbulent periods by prioritising the work of place marketers and their relationships in their strategic approach. Design/methodology/approach A qualitative, mixed method case study approach used four different methods of investigation, drawing on multiple sources of evidence, including a mix of interviews with key actors, content analysis, netnography and participant observation. Findings Go Vilnius, in collaboration with the City of Vilnius Municipality, leveraged existing stakeholder relationships and a strong common identification among political actors, promotional intermediaries, residents and city institutions to not only adapt to the unfolding crisis but to evolve its marketing, place-making, tourism and community engagement strategies to emerge as a more resilient, dynamic and animated city after the pandemic. Practical implications This case study demonstrates that a “network constellation” approach centralised around key stakeholder relationships held by marketing, tourism and promotional professionals is a crucial component in urban post-pandemic and emergency planning. Social implications By placing marketing professionals at the heart of crisis planning, cities can capitalise on the inherent social capital that is their key occupational resource and leverage their relationships with residents, the business community, international collaborators and the media for swift and maximum impact. Originality/value By identifying the “network constellations” that facilitated the institutionalisation of place branding activities in the face of both a local and global shutdown, this paper positions place marketers, acting as cultural intermediaries, at the centre of crisis planning and prevention strategies for anti-fragile cities of the post-pandemic future.
{"title":"Leveraging social capital to catalyse post-pandemic anti-fragility: the “Vilnius model”","authors":"Giannina Warren, Simona Grigaliūnaitė","doi":"10.1108/jpmd-11-2022-0104","DOIUrl":"https://doi.org/10.1108/jpmd-11-2022-0104","url":null,"abstract":"Purpose This paper aims to delve into the interdependent connection between place branding and social capital, specifically focusing on how it contributes to uniting a city’s recovery efforts during times of crisis. By using the theoretical frameworks of social capital and cultural intermediation, the case study of Vilnius, Lithuania, exemplifies how cities can navigate through turbulent periods by prioritising the work of place marketers and their relationships in their strategic approach. Design/methodology/approach A qualitative, mixed method case study approach used four different methods of investigation, drawing on multiple sources of evidence, including a mix of interviews with key actors, content analysis, netnography and participant observation. Findings Go Vilnius, in collaboration with the City of Vilnius Municipality, leveraged existing stakeholder relationships and a strong common identification among political actors, promotional intermediaries, residents and city institutions to not only adapt to the unfolding crisis but to evolve its marketing, place-making, tourism and community engagement strategies to emerge as a more resilient, dynamic and animated city after the pandemic. Practical implications This case study demonstrates that a “network constellation” approach centralised around key stakeholder relationships held by marketing, tourism and promotional professionals is a crucial component in urban post-pandemic and emergency planning. Social implications By placing marketing professionals at the heart of crisis planning, cities can capitalise on the inherent social capital that is their key occupational resource and leverage their relationships with residents, the business community, international collaborators and the media for swift and maximum impact. Originality/value By identifying the “network constellations” that facilitated the institutionalisation of place branding activities in the face of both a local and global shutdown, this paper positions place marketers, acting as cultural intermediaries, at the centre of crisis planning and prevention strategies for anti-fragile cities of the post-pandemic future.","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":"118 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135043832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-26DOI: 10.1108/jpmd-08-2023-0081
Gary Warnaby, Dominic Medway, John Byrom
Purpose The purpose of this introductory paper is to outline the theme of – and introduces the papers comprising – this special issue on post-Covid place marketing. Design/methodology/approach A brief literature review outlines some of the impacts of the COVID-19 pandemic on places and also for place-bound and spatially oriented industry sectors (particularly retailing and tourism and hospitality, which are often the focus of place marketing initiatives) before describing the papers constituting the special issue. Findings The impacts of the COVID-19 pandemic on places are identified, relating to both economic and more phenomenologically oriented impacts, and the implications for place resilience are considered. The papers comprising the special issue are grouped into two main themes relating to the impact of the COVID-19 pandemic on retailing and the impact of the pandemic on place marketing processes. Originality/value Notwithstanding the burgeoning literature on the COVID-19 pandemic and its impacts, the papers comprising this special issue focus on specific place-oriented marketing (and retailing) implications, providing potential avenues for future research.
{"title":"All things must pass? Introduction to the special issue on post-Covid place marketing","authors":"Gary Warnaby, Dominic Medway, John Byrom","doi":"10.1108/jpmd-08-2023-0081","DOIUrl":"https://doi.org/10.1108/jpmd-08-2023-0081","url":null,"abstract":"Purpose The purpose of this introductory paper is to outline the theme of – and introduces the papers comprising – this special issue on post-Covid place marketing. Design/methodology/approach A brief literature review outlines some of the impacts of the COVID-19 pandemic on places and also for place-bound and spatially oriented industry sectors (particularly retailing and tourism and hospitality, which are often the focus of place marketing initiatives) before describing the papers constituting the special issue. Findings The impacts of the COVID-19 pandemic on places are identified, relating to both economic and more phenomenologically oriented impacts, and the implications for place resilience are considered. The papers comprising the special issue are grouped into two main themes relating to the impact of the COVID-19 pandemic on retailing and the impact of the pandemic on place marketing processes. Originality/value Notwithstanding the burgeoning literature on the COVID-19 pandemic and its impacts, the papers comprising this special issue focus on specific place-oriented marketing (and retailing) implications, providing potential avenues for future research.","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134884668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-25DOI: 10.1108/jpmd-10-2022-0100
C. Graham, G. O'Rourke, Kamran Muhammad Khan
Purpose Calls for empirical and theory-based outcome measures in the place marketing literature are made more pressing as policymakers manage post-COVID high street recovery. This study aims to evaluate how knowledge of repeat buying established in the consumer marketing domain might be adapted to benchmark place marketing effectiveness, applying the Law of Double Jeopardy to capture the predictable relationship between footfall and visit frequency on competing high streets. Design/methodology/approach The authors match footfall and survey data collected simultaneously on nine local high streets in one London borough to ask if a predictable Double Jeopardy relationship exists. The authors then test the theoretical assumptions of independence that underpin the Law in patterns of switching; the predictable distribution of regular, infrequent and new visitors; and the absence of user segmentation. Findings The authors observe that Double Jeopardy constrains behavioural outcomes, that a simple model fits high street footfall data well and that its theoretical assumptions are supported. Originality/value This paper makes several practical and theoretical contributions. The authors demonstrate a method to model expected repeat visit frequency from footfall density and elaborate footfall data into its frequency classes. The authors also locate the effects of loyalty over time within existing knowledge of spatial competition for high street patronage and demonstrate how place marketing insights can be derived from applications of this useful law.
{"title":"The Double Jeopardy in high street footfall","authors":"C. Graham, G. O'Rourke, Kamran Muhammad Khan","doi":"10.1108/jpmd-10-2022-0100","DOIUrl":"https://doi.org/10.1108/jpmd-10-2022-0100","url":null,"abstract":"\u0000Purpose\u0000Calls for empirical and theory-based outcome measures in the place marketing literature are made more pressing as policymakers manage post-COVID high street recovery. This study aims to evaluate how knowledge of repeat buying established in the consumer marketing domain might be adapted to benchmark place marketing effectiveness, applying the Law of Double Jeopardy to capture the predictable relationship between footfall and visit frequency on competing high streets.\u0000\u0000\u0000Design/methodology/approach\u0000The authors match footfall and survey data collected simultaneously on nine local high streets in one London borough to ask if a predictable Double Jeopardy relationship exists. The authors then test the theoretical assumptions of independence that underpin the Law in patterns of switching; the predictable distribution of regular, infrequent and new visitors; and the absence of user segmentation.\u0000\u0000\u0000Findings\u0000The authors observe that Double Jeopardy constrains behavioural outcomes, that a simple model fits high street footfall data well and that its theoretical assumptions are supported.\u0000\u0000\u0000Originality/value\u0000This paper makes several practical and theoretical contributions. The authors demonstrate a method to model expected repeat visit frequency from footfall density and elaborate footfall data into its frequency classes. The authors also locate the effects of loyalty over time within existing knowledge of spatial competition for high street patronage and demonstrate how place marketing insights can be derived from applications of this useful law.\u0000","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45166955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-15DOI: 10.1108/jpmd-12-2022-0124
L. Källström, Per Siljeklint
Purpose Although the place stakeholders play a key role in participatory place branding, surprisingly little interest has been shown in the people involved in participatory place branding initiatives. The purpose of this study is to explore place stakeholders’ perceptions of the meaning and scope of place branding. Design/methodology/approach This paper is based on two cases of participatory place branding, and the research design is inspired by participatory action research. The empirical material comprises observations, qualitative questionnaires and interviews. Findings This study identifies and describes four paradoxes in place stakeholders’ perceptions of the meaning and scope of place branding, embracing the target group (internal vs external), the objective (explore vs exploit), the stakeholders’ role (active vs passive) and the main value of place branding initiatives (process vs outcome). Furthermore, in this study, the place stakeholders’ paradoxical perceptions of place branding meant that, during the participatory processes, the authors encountered and needed to manage various opinions and behaviours, for example, “critics”, “innovators” and “relators”. Originality/value This paper contributes with a new perspective on participatory place branding. By capturing place stakeholders’ perceptions and understanding of place branding, this paper develops our knowledge and understanding of the starting point of participatory processes.
{"title":"Place branding in the eyes of the place stakeholders – paradoxes in the perceptions of the meaning and scope of place branding","authors":"L. Källström, Per Siljeklint","doi":"10.1108/jpmd-12-2022-0124","DOIUrl":"https://doi.org/10.1108/jpmd-12-2022-0124","url":null,"abstract":"\u0000Purpose\u0000Although the place stakeholders play a key role in participatory place branding, surprisingly little interest has been shown in the people involved in participatory place branding initiatives. The purpose of this study is to explore place stakeholders’ perceptions of the meaning and scope of place branding.\u0000\u0000\u0000Design/methodology/approach\u0000This paper is based on two cases of participatory place branding, and the research design is inspired by participatory action research. The empirical material comprises observations, qualitative questionnaires and interviews.\u0000\u0000\u0000Findings\u0000This study identifies and describes four paradoxes in place stakeholders’ perceptions of the meaning and scope of place branding, embracing the target group (internal vs external), the objective (explore vs exploit), the stakeholders’ role (active vs passive) and the main value of place branding initiatives (process vs outcome). Furthermore, in this study, the place stakeholders’ paradoxical perceptions of place branding meant that, during the participatory processes, the authors encountered and needed to manage various opinions and behaviours, for example, “critics”, “innovators” and “relators”.\u0000\u0000\u0000Originality/value\u0000This paper contributes with a new perspective on participatory place branding. By capturing place stakeholders’ perceptions and understanding of place branding, this paper develops our knowledge and understanding of the starting point of participatory processes.\u0000","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":"1 1","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41529852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-07DOI: 10.1108/jpmd-09-2022-0084
N. Robinson, Nick Catahan, C. Dale, Chris Doran
Purpose Charity shops have met a number of challenges in light of the impacts of the Covid-19 pandemic. The paper aims to explore the economic and social impact of charity shops and reviews the transformative impact they have on place, the experience of place and the social environment. Design/methodology/approach The paper conducts a review of the extant literature in the field of charity shop retail. Considering the issues that are raised, the article proceeds to discuss the opportunities that arise for place marketing efforts and charity shops in the retail environment, the wider sector, the high street and as a positive, key component of place(s). Findings The paper provides novel sectorial insights and recommendations that can be adopted by charity retail outlets. This includes discussion on transformative place marketing, the experience of place and the charity shop’ role in the social environment beyond the existing references to charity shops in place(s) and the high street. Originality/value Charity shops play a vital role in society and yet they are an under researched field. The paper contributes knowledge on the role of charity shops in transforming and experiencing place. The paper concludes with observations made from the discussion on charity shops, and states areas for future research regarding the role of the charity shop and place marketing, place identity and transformation.
{"title":"The place of charity shops post Covid-19","authors":"N. Robinson, Nick Catahan, C. Dale, Chris Doran","doi":"10.1108/jpmd-09-2022-0084","DOIUrl":"https://doi.org/10.1108/jpmd-09-2022-0084","url":null,"abstract":"\u0000Purpose\u0000Charity shops have met a number of challenges in light of the impacts of the Covid-19 pandemic. The paper aims to explore the economic and social impact of charity shops and reviews the transformative impact they have on place, the experience of place and the social environment.\u0000\u0000\u0000Design/methodology/approach\u0000The paper conducts a review of the extant literature in the field of charity shop retail. Considering the issues that are raised, the article proceeds to discuss the opportunities that arise for place marketing efforts and charity shops in the retail environment, the wider sector, the high street and as a positive, key component of place(s).\u0000\u0000\u0000Findings\u0000The paper provides novel sectorial insights and recommendations that can be adopted by charity retail outlets. This includes discussion on transformative place marketing, the experience of place and the charity shop’ role in the social environment beyond the existing references to charity shops in place(s) and the high street.\u0000\u0000\u0000Originality/value\u0000Charity shops play a vital role in society and yet they are an under researched field. The paper contributes knowledge on the role of charity shops in transforming and experiencing place. The paper concludes with observations made from the discussion on charity shops, and states areas for future research regarding the role of the charity shop and place marketing, place identity and transformation.\u0000","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44081870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-28DOI: 10.1108/jpmd-04-2023-0041
Viriya Taecharungroj, Ioana S. Stoica
Purpose The purpose of this paper is to examine and compare the in situ place experiences of people in Luton and Darlington. Design/methodology/approach The study used 109,998 geotagged tweets from Luton and Darlington between 2020 and 2022 and conducted topic modelling using latent Dirichlet allocation. Lexicons were created using GPT-4 to evaluate the eight dimensions of place experience for each topic. Findings The study found that Darlington had higher counts in the sensorial, behavioural, designed and mundane dimensions of place experience than Luton. Conversely, Luton had a higher prevalence of the affective and intellectual dimensions, attributed to political and faith-related tweets. Originality/value The study introduces a novel approach that uses AI-generated lexicons for place experience. These lexicons cover four facets, two intentions and two intensities of place experience, enabling detection of words from any domain. This approach can be useful not only for town and destination brand managers but also for researchers in any field.
{"title":"Assessing place experiences in Luton and Darlington on Twitter with topic modelling and AI-generated lexicons","authors":"Viriya Taecharungroj, Ioana S. Stoica","doi":"10.1108/jpmd-04-2023-0041","DOIUrl":"https://doi.org/10.1108/jpmd-04-2023-0041","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to examine and compare the in situ place experiences of people in Luton and Darlington.\u0000\u0000\u0000Design/methodology/approach\u0000The study used 109,998 geotagged tweets from Luton and Darlington between 2020 and 2022 and conducted topic modelling using latent Dirichlet allocation. Lexicons were created using GPT-4 to evaluate the eight dimensions of place experience for each topic.\u0000\u0000\u0000Findings\u0000The study found that Darlington had higher counts in the sensorial, behavioural, designed and mundane dimensions of place experience than Luton. Conversely, Luton had a higher prevalence of the affective and intellectual dimensions, attributed to political and faith-related tweets.\u0000\u0000\u0000Originality/value\u0000The study introduces a novel approach that uses AI-generated lexicons for place experience. These lexicons cover four facets, two intentions and two intensities of place experience, enabling detection of words from any domain. This approach can be useful not only for town and destination brand managers but also for researchers in any field.\u0000","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47740416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-28DOI: 10.1108/jpmd-10-2022-0099
Laura Reynolds
Purpose This paper aims to investigate the impact of the COVID-19 pandemic on participatory place branding processes and, in particular, on multiple actors’ ability to build agency. Design/methodology/approach An in-depth qualitative inquiry of place branding processes in Cardiff (UK) was undertaken during the second wave of the COVID-19 pandemic. Semi-structured (online) interviews with 28 city representatives from the public, private and voluntary sectors are analysed using three-stage conceptual coding. Findings Five transitions in the meaning-making and engagement processes at the nexus of participatory place branding are identified: heightening value of the local environment; building and sharing local knowledge; embedding a sense of community into relational networks; innovating engagement channels; and blurring of roles and responsibilities. Combined, these demonstrate a cultivating place (brand) attachment and evolving logics around participation. Research limitations/implications Transitions in actor agency require monitoring over time, drawing on additional studies, wider samples and multidisciplinary frameworks. Practical implications Local knowledge and multi-actor networks are increasingly viewed as valuable assets, providing legitimacy for those in possession of these resources and for the brand. Practitioners, policy makers and community representatives should support innovative ways to involve and learn from local actors, including those not currently active across the place brand web. Originality/value Antecedents to actor agency are investigated, highlighting that during a period of disruption actors gained legitimacy for their participation by emphasising the value attached to localities, building place (brand) attachment and drawing on blurred place branding boundaries.
{"title":"COVID-19 and the participatory place branding impasse: a study of actor agency","authors":"Laura Reynolds","doi":"10.1108/jpmd-10-2022-0099","DOIUrl":"https://doi.org/10.1108/jpmd-10-2022-0099","url":null,"abstract":"\u0000Purpose\u0000This paper aims to investigate the impact of the COVID-19 pandemic on participatory place branding processes and, in particular, on multiple actors’ ability to build agency.\u0000\u0000\u0000Design/methodology/approach\u0000An in-depth qualitative inquiry of place branding processes in Cardiff (UK) was undertaken during the second wave of the COVID-19 pandemic. Semi-structured (online) interviews with 28 city representatives from the public, private and voluntary sectors are analysed using three-stage conceptual coding.\u0000\u0000\u0000Findings\u0000Five transitions in the meaning-making and engagement processes at the nexus of participatory place branding are identified: heightening value of the local environment; building and sharing local knowledge; embedding a sense of community into relational networks; innovating engagement channels; and blurring of roles and responsibilities. Combined, these demonstrate a cultivating place (brand) attachment and evolving logics around participation.\u0000\u0000\u0000Research limitations/implications\u0000Transitions in actor agency require monitoring over time, drawing on additional studies, wider samples and multidisciplinary frameworks.\u0000\u0000\u0000Practical implications\u0000Local knowledge and multi-actor networks are increasingly viewed as valuable assets, providing legitimacy for those in possession of these resources and for the brand. Practitioners, policy makers and community representatives should support innovative ways to involve and learn from local actors, including those not currently active across the place brand web.\u0000\u0000\u0000Originality/value\u0000Antecedents to actor agency are investigated, highlighting that during a period of disruption actors gained legitimacy for their participation by emphasising the value attached to localities, building place (brand) attachment and drawing on blurred place branding boundaries.\u0000","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44961277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-24DOI: 10.1108/jpmd-06-2022-0057
A. Graciotti, M. McEachern
Purpose This study aims to investigate consumers’ construction of food localness through the politics of belonging in a regional context. Design/methodology/approach Following a socio-spatial lens and considering the “realm of meaning” of place, this research focusses on local consumers’ lived meanings of “local” food choice, and hence adopts a phenomenological approach to the data collection and analysis of 20 in-depth interviews with residents of the Italian region of Marche. Findings Drawing on Trudeau’s (2006) politics of belonging, this study reveals three interconnected themes which show how local consumers articulate a local food “orthodoxy” and how their discourses and practices draw and maintain a boundary between local and non-local food, whereby local food is considered “autochthonous” of rural space. Thus, this study’s participants construct a local food landscape, conveying rural (vs urban) meanings through which food acquires “localness” (vs non-“localness”) status. Research limitations/implications There exists further theoretical opportunity to consider local consumers’ construction of food localness through the politics of belonging in terms of non-representational theory (Thrift, 2008), to help reveal added nuances to the construction of food localness as well as to the complex process of formulating place meaning. Practical implications The findings provide considerable scope for food producers, manufacturers and/or marketers to differentiate local food products by enhancing consumers’ direct experience of it in relation to rural space. Thus, enabling local food producers to convey rural (vs urban) meanings to consumers, who would develop an orthodoxy guiding future choice. Social implications The findings enable regional promoters and food policymakers to leverage the symbolic distinctiveness of food autochthony to promote place and encourage consumers to participate in their local food system. Originality/value By using the politics of belonging as an analytical framework, this study shows that the urban–rural dichotomy – rather than being an obsolete epistemological category – fuels politics of belonging dynamics, and that local food consumers socially construct food localness not merely as a romanticisation of rurality but as a territorial expression of the contemporary local/non-local cultural conflict implied in the politics of belonging. Thus, this study advances our theoretical understanding by demonstrating that food “becomes” local and therefore, builds on extant food localness conceptualisations.
{"title":"Rural space and the local food landscape: consumers’ construction of food localness through the politics of belonging","authors":"A. Graciotti, M. McEachern","doi":"10.1108/jpmd-06-2022-0057","DOIUrl":"https://doi.org/10.1108/jpmd-06-2022-0057","url":null,"abstract":"\u0000Purpose\u0000This study aims to investigate consumers’ construction of food localness through the politics of belonging in a regional context.\u0000\u0000\u0000Design/methodology/approach\u0000Following a socio-spatial lens and considering the “realm of meaning” of place, this research focusses on local consumers’ lived meanings of “local” food choice, and hence adopts a phenomenological approach to the data collection and analysis of 20 in-depth interviews with residents of the Italian region of Marche.\u0000\u0000\u0000Findings\u0000Drawing on Trudeau’s (2006) politics of belonging, this study reveals three interconnected themes which show how local consumers articulate a local food “orthodoxy” and how their discourses and practices draw and maintain a boundary between local and non-local food, whereby local food is considered “autochthonous” of rural space. Thus, this study’s participants construct a local food landscape, conveying rural (vs urban) meanings through which food acquires “localness” (vs non-“localness”) status.\u0000\u0000\u0000Research limitations/implications\u0000There exists further theoretical opportunity to consider local consumers’ construction of food localness through the politics of belonging in terms of non-representational theory (Thrift, 2008), to help reveal added nuances to the construction of food localness as well as to the complex process of formulating place meaning.\u0000\u0000\u0000Practical implications\u0000The findings provide considerable scope for food producers, manufacturers and/or marketers to differentiate local food products by enhancing consumers’ direct experience of it in relation to rural space. Thus, enabling local food producers to convey rural (vs urban) meanings to consumers, who would develop an orthodoxy guiding future choice.\u0000\u0000\u0000Social implications\u0000The findings enable regional promoters and food policymakers to leverage the symbolic distinctiveness of food autochthony to promote place and encourage consumers to participate in their local food system.\u0000\u0000\u0000Originality/value\u0000By using the politics of belonging as an analytical framework, this study shows that the urban–rural dichotomy – rather than being an obsolete epistemological category – fuels politics of belonging dynamics, and that local food consumers socially construct food localness not merely as a romanticisation of rurality but as a territorial expression of the contemporary local/non-local cultural conflict implied in the politics of belonging. Thus, this study advances our theoretical understanding by demonstrating that food “becomes” local and therefore, builds on extant food localness conceptualisations.\u0000","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49249332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-24DOI: 10.1108/jpmd-12-2022-0122
Chung-Shing Chan, Wan Yan Tsun
Purpose This study aims to propose resident-based brand equity models on green, creative and smart development themes through a multi-sample telephone survey on Hong Kong residents (n = 751). Design/methodology/approach This research adopted a quantitative approach with a round of questionnaire-based survey carried out anonymously on adult citizens who have stayed in Hong Kong for more than one year. Telephone survey was performed by a professional survey research centre with trained interviewers between May and July 2022. Findings The study identifies the magnitude of these city brand equity attributes and reconfigured their composition under separate samples of Hong Kong residents. The results reveal the relatively stronger brand equity for developing Hong Kong as a smart city brand compared with green and creative branding. Research limitations/implications The research findings might carry a major limitation of varied interpretations and stereotypes of each city theme (green, creative and smart) by local residents. To minimize the expected bias, two core questions were added to provide respondents with information on each theme before the main survey questions. The questions’ wording was also simplified to ensure the constraint and inconsistency of layman effect. Practical implications The common attributes across the themes, including distinctiveness, uniqueness, confidence, positive image, liveability, long-term residence, feature familiarity and top-of-mind, indicate the most prominent aspects of brand equity formation and enhancement. Since urban sustainability does not follow a single path of strategies and infrastructure development, city brand process should also follow a selective approach, which clearly identifies a multiplicity of local interests that could create the best outcomes and the strongest brand equity for the city. Originality/value The factor allocation and regression analysis elucidate different configurations of the determining factors with a three-factor model for green city brand equity and two-factor models for the other ones. The findings encore some previous studies supporting the differentiation between common attributes and distinctive attributes, and the overlapping approach to unleash the strongest integration of attributes of brand equity.
{"title":"Unleashing the potential of local brand equity of Hong Kong as a green–creative–smart city","authors":"Chung-Shing Chan, Wan Yan Tsun","doi":"10.1108/jpmd-12-2022-0122","DOIUrl":"https://doi.org/10.1108/jpmd-12-2022-0122","url":null,"abstract":"\u0000Purpose\u0000This study aims to propose resident-based brand equity models on green, creative and smart development themes through a multi-sample telephone survey on Hong Kong residents (n = 751).\u0000\u0000\u0000Design/methodology/approach\u0000This research adopted a quantitative approach with a round of questionnaire-based survey carried out anonymously on adult citizens who have stayed in Hong Kong for more than one year. Telephone survey was performed by a professional survey research centre with trained interviewers between May and July 2022.\u0000\u0000\u0000Findings\u0000The study identifies the magnitude of these city brand equity attributes and reconfigured their composition under separate samples of Hong Kong residents. The results reveal the relatively stronger brand equity for developing Hong Kong as a smart city brand compared with green and creative branding.\u0000\u0000\u0000Research limitations/implications\u0000The research findings might carry a major limitation of varied interpretations and stereotypes of each city theme (green, creative and smart) by local residents. To minimize the expected bias, two core questions were added to provide respondents with information on each theme before the main survey questions. The questions’ wording was also simplified to ensure the constraint and inconsistency of layman effect.\u0000\u0000\u0000Practical implications\u0000The common attributes across the themes, including distinctiveness, uniqueness, confidence, positive image, liveability, long-term residence, feature familiarity and top-of-mind, indicate the most prominent aspects of brand equity formation and enhancement. Since urban sustainability does not follow a single path of strategies and infrastructure development, city brand process should also follow a selective approach, which clearly identifies a multiplicity of local interests that could create the best outcomes and the strongest brand equity for the city.\u0000\u0000\u0000Originality/value\u0000The factor allocation and regression analysis elucidate different configurations of the determining factors with a three-factor model for green city brand equity and two-factor models for the other ones. The findings encore some previous studies supporting the differentiation between common attributes and distinctive attributes, and the overlapping approach to unleash the strongest integration of attributes of brand equity.\u0000","PeriodicalId":46966,"journal":{"name":"Journal of Place Management and Development","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48767380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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