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Developing green urban mobility policies for sustainable public transportation in local communities: a Norwegian perspective 为地方社区的可持续公共交通制定绿色城市交通政策:挪威视角
IF 1.3 Q1 Social Sciences Pub Date : 2023-12-19 DOI: 10.1108/jpmd-05-2023-0051
Bokolo Anthony Jnr.

Purpose

The concept of green urban mobility has emerged as one of the best approaches for promoting environmental-friendly transportation in local communities. Green urban mobility aims to reshape public transportation system and enhance mobility, with emphasis on deploying digital technologies to promote sustainable public transportation. Therefore, this study aims to analyze existing public transportation policies by exploring how local communities can facilitate green urban mobility by developing a sociotechnical urban-based mobility model highlighting key factors that impact regions transitioning toward sustainable transportation.

Design/methodology/approach

This study investigates “the role of data for green urban mobility policies toward sustainable public transportation in local communities” in the form of a systematic literature review and insights from Norway. Secondary data from the literature and qualitative analysis of the national transport plan document was descriptively analyzed to provide inference.

Findings

Findings from this study provides specific measures and recommendations as actions for achieving a national green mobility practice. More important, findings from this study offers evidence from the Norwegian context to support decision-makers and stakeholders on how sustainable public transportation can be achieved in local communities. In addition, findings present data-driven initiatives being put in place to promote green urban mobility to decrease the footprint from public transportation in local municipalities.

Practical implications

This study provides green mobility policies as mechanisms to be used to achieve a sustainable public transportation in local communities. Practically, this study advocates for the use of data to support green urban mobility for transport providers, businesses and municipalities administration by analyzing and forecasting mobility demand and supply in terms of route, cost, time, network connection and mode choice.

Social implications

This study provides factors that would promote public and nonmotorized transportation and also aid toward achieving a national green urban mobility strategy. Socially, findings from this study provides evidence on specific green urban mobility measures to be adopted by stakeholders in local communities.

Originality/value

This study presents a sociotechnical urban-based mobility model that is positioned between the intersection of “human behavior” and “infrastructural design” grounded on the factors that influence green urban mobility policies for local communities transiting to a sustainable public transportation. Also, this study explores key factors that may influence green urban mobility policies for local communities toward achieving a more susta

目的 绿色城市交通的概念已成为在当地社区推广环保交通的最佳方法之一。绿色城市交通旨在重塑公共交通系统,提高流动性,重点是利用数字技术促进可持续的公共交通。因此,本研究旨在分析现有的公共交通政策,通过开发基于社会技术的城市交通模型,强调影响地区向可持续交通转型的关键因素,探讨地方社区如何促进绿色城市交通。设计/方法/途径 本研究通过系统的文献综述和挪威的见解,调查 "数据对地方社区可持续公共交通的绿色城市交通政策的作用"。研究结果本研究结果提供了实现国家绿色交通实践的具体措施和建议。更重要的是,本研究的结论提供了来自挪威的证据,以支持决策者和利益相关者了解如何在当地社区实现可持续的公共交通。此外,研究结果还提出了一些以数据为导向的举措,以促进城市绿色交通,减少公共交通在当地城市中的足迹。 实际意义 本研究提供了绿色交通政策,作为在当地社区实现可持续公共交通的机制。社会影响本研究提供了促进公共交通和非机动交通的因素,也有助于实现国家绿色城市交通战略。原创性/价值本研究提出了一个基于社会技术的城市交通模型,该模型介于 "人类行为 "和 "基础设施设计 "之间,以影响绿色城市交通政策的因素为基础,帮助当地社区过渡到可持续的公共交通。此外,本研究还探讨了可能影响地方社区绿色城市交通政策的关键因素,以实现更可持续的公共交通,从而营造更加包容、公平和无障碍的城市环境。
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引用次数: 0
Brand-driven identity development of places: application, evaluation and improvement suggestions of the BIDP-framework 场所品牌识别发展:bidp框架的应用、评价及改进建议
IF 1.3 Q1 Social Sciences Pub Date : 2023-11-24 DOI: 10.1108/jpmd-04-2023-0034
Davide Maffei

Purpose

The purpose of this paper is to assess the suitability of Botschen et al.’s (2017) Brand-driven Identity Development of Places (BIDP) framework to support places in developing their brand-driven identity and offering sustainable tourism models.

Design/methodology/approach

This paper applies design science research (DSR) to evaluate the BIDP-framework. A qualitative methodology is used, bringing together findings from four different case studies and from existing academic literature to make relevant suggestions for the improvement of the framework.

Findings

The findings indicate that the BIDP-model represents a valid artifact for the development of a brand-driven place identity, but that there is room for improvement.

Originality/value

This paper adopts a DSR approach in a managerial context and shows its validity for evaluating a place branding framework. Moreover, it provides implications not only for managers directly involved in place branding, who can benefit from the model assessment and its suggestions for improvement, but also for tourists and local communities, who will take advantage of more sustainable branding models that better integrate the needs of local actors.

本文的目的是评估Botschen等人(2017)的品牌驱动的地方身份发展(BIDP)框架的适用性,以支持地方发展其品牌驱动的身份并提供可持续的旅游模式。设计/方法/方法本文应用设计科学研究(DSR)来评估bidp框架。采用了定性方法,汇集了来自四个不同案例研究和现有学术文献的结果,为改进框架提出了相关建议。研究结果表明,bidp模型为品牌驱动的地方身份的发展提供了有效的工具,但仍有改进的空间。原创性/价值本文在管理环境中采用DSR方法,并显示其评估地方品牌框架的有效性。此外,它不仅为直接参与地方品牌的管理者提供了启示,他们可以从模型评估及其改进建议中受益,而且为游客和当地社区提供了启示,他们将利用更可持续的品牌模型,更好地整合当地行动者的需求。
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引用次数: 0
Development of a cross-border regional brand management model: an analysis of its applicability in the Brazil–Argentina and Italy–Austria bordering localities 跨界区域品牌管理模式的发展:巴西-阿根廷和意大利-奥地利边境地区适用性分析
Q1 Social Sciences Pub Date : 2023-11-06 DOI: 10.1108/jpmd-11-2022-0110
Caroline Krüger, Marina Lourenção, Fábio Henrique Correa Bogado Guimarães, Marco Meneguzzo, Claudia Souza Passador, Adriana Cristina Ferreira Caldana
Purpose This paper aims to develop a cross-border regional brand management model to help enhance cooperation for developing such localities. It analyzed its applicability in the Brazil–Argentina and Italy–Austria cross-border regions comprising several cities. Design/methodology/approach A systematic literature review was conducted to obtain a theoretical basis and select elements for creating the cross-border regional brand management (CRBM) model. To apply the model, in-depth interviews were conducted with 19 specialists of different nationalities and distinct expertise on cross-border governance and regional branding. In addition, to validate the proposed model, a focus group was carried out, and specialists were consulted using forms, providing 22 additional opinions. Findings The results show good managerial practices and gaps that must be overcome to create and manage the brands from the two regions analyzed. Research limitations/implications The theoretical contributions consist in extending the literature in place branding by presenting the first CRBM model and the conceptual explanation of each of the model's elements. Practical implications The study's practical implications occur through the suggestion of good management practices for the studied localities arising from the applicability of the CRBM model. Furthermore, it is expected that the model developed can be applied in other locations, bringing practical contributions to the management and creation of cross-border regional brands in other countries. Originality/value This study presents the first CRBM model and its applicability to two cross-border regions.
本文旨在建立一个跨界区域品牌管理模式,以促进区域合作发展。它分析了它在包括几个城市的巴西-阿根廷和意大利-奥地利跨境区域的适用性。设计/方法/方法进行了系统的文献综述,以获得创建跨境区域品牌管理(CRBM)模型的理论基础和选择要素。为了应用该模型,我们对19位不同国籍的专家进行了深度访谈,这些专家对跨境治理和区域品牌有着不同的专业知识。此外,为了验证所提出的模型,进行了焦点小组,并使用表格咨询了专家,提供了22个额外的意见。结果显示了良好的管理实践和必须克服的差距,以创建和管理两个地区所分析的品牌。理论贡献包括通过提出第一个CRBM模型和对模型每个元素的概念解释来扩展现有文献。实践意义本研究的实践意义是通过CRBM模型的适用性为研究地区提出良好的管理实践建议。此外,期望所开发的模式可以应用于其他地区,为其他国家跨境区域品牌的管理和创建带来实际贡献。本研究提出了第一个CRBM模型及其在两个跨境地区的适用性。
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引用次数: 0
Aesthetic atmospheres and their affordances in urban squares 城市广场的审美氛围及其启示
Q1 Social Sciences Pub Date : 2023-11-01 DOI: 10.1108/jpmd-02-2023-0010
Minna Eronen
Purpose This study aims to explore aesthetic atmospheres and their affordances in urban squares to advance knowledge on the research and design of attractive living environments. Design/methodology/approach Descriptions of pleasant and unpleasant experiences of urban squares were collected using qualitative questionnaires with open-ended questions. The theoretical framework and the lens of aesthetic affordances were applied to pinpoint and understand the connections between the place attributes and experiences. Findings This study found four distinct aesthetic atmospheres formed by perceived synergies of both the material and immaterial aspects of the environment. It was also found that the atmospheres may shift. A model that shows the aesthetic atmospheres and their potential affordances as layered and emerging is presented. Research limitations/implications Everyday aesthetics considered as affordances open new research perspectives for the understanding of what generates attractive living environments – or not. Practical implications Aesthetics affordances may provide the design professionals and alike means on how to design places that engender specific aesthetic atmosphere. Social implications Gathering and discussing commonplace aesthetic experiences in everyday life may enhance democratic participation in place development among people with different levels of design expertise. Originality/value This study combines theories of place with a novel concept of aesthetic affordances to identify distinct aesthetic atmospheres. A holistic overview structure of how the various constituents of aesthetic atmospheres relate to each other provides new ways of studying and understanding urban aesthetic atmospheres.
本研究旨在探讨城市广场的审美氛围及其可承受性,以促进有吸引力的生活环境的研究和设计。设计/方法/方法使用带有开放式问题的定性问卷收集城市广场愉快和不愉快体验的描述。运用理论框架和审美启示的视角,明确和理解场所属性与体验之间的联系。该研究发现,通过感知环境的物质和非物质方面的协同作用,形成了四种不同的审美氛围。人们还发现大气可能会变化。该模型展示了审美氛围及其潜在的分层和新兴功能。研究局限/启示日常美学被视为启示,为理解是什么产生了有吸引力的生活环境打开了新的研究视角。美学启示可以为设计专业人员提供如何设计产生特定美学氛围的场所的方法。收集和讨论日常生活中常见的审美经验可以提高不同设计专业水平的人在地方发展中的民主参与。原创性/价值本研究将地点理论与审美启示的新概念结合起来,以识别独特的审美氛围。审美氛围的各个组成部分如何相互关联的整体概述结构为研究和理解城市审美氛围提供了新的途径。
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引用次数: 0
Benchmarking urban competitiveness for economic recovery: an application to Porto and Lisbon 为经济复苏制定城市竞争力基准:波尔图和里斯本的应用
Q1 Social Sciences Pub Date : 2023-10-11 DOI: 10.1108/jpmd-03-2023-0019
Sabrina Sgambati, Luís Carvalho
Purpose This paper aims to investigate the competitive potential of different classes of municipalities within larger metropolitan areas, considering three dimensions of place competitiveness, associated to contemporary economic recovery agendas: the “dual transition” (green and digital) and socio-economic resilience. Design/methodology/approach The proposed methodology is divided in two stages, the first aiming at developing a new Index of Urban Competitiveness, based on three key dimensions of place development, by using principal component analysis and hierarchical cluster analysis; the second intends to identify municipalities’ main competitive assets, throughout the examination of the existing links between the overall competitiveness index and intra-metropolitan place conditions in each dimension. This methodology is applied to the metropolitan areas of Porto and Lisbon. Findings The analysis shows a weak link between population size and urban competitiveness, suggesting that economic recovery investments primarily targeting larger municipalities will not necessarily lead to greater metropolitan competitive advantages. On the contrary, taking into consideration place-based interventions for different “clubs” of municipalities would more likely contribute to enhance competitive performance and valorise territorial assets. Furthermore, while the relationship between competitiveness and environmental performance appears to be non-linear, digitalization and economic and social resilience prove to be key for urban competitive potential. Originality/value By drawing on contemporary notions of urban competitiveness, the work proposes a revised method to evaluate competitiveness, latent qualities and intrinsic features of places, constituting an initial step to conceive suitable metropolitan development and investment strategies for economic recovery.
本文旨在通过考虑与当代经济复苏议程相关的地方竞争力的三个维度:“双重转型”(绿色和数字化)和社会经济弹性,研究大都市区内不同类别城市的竞争潜力。本文提出的方法分为两个阶段,第一个阶段旨在通过主成分分析和层次聚类分析,基于地方发展的三个关键维度,开发一个新的城市竞争力指数;第二份报告旨在通过审查总体竞争力指数与各方面的都市内部地方条件之间的现有联系,确定各城市的主要竞争性资产。这种方法适用于波尔图和里斯本的大都市区。分析显示,人口规模与城市竞争力之间存在微弱联系,这表明主要针对较大城市的经济复苏投资不一定会带来更大的城市竞争优势。相反,考虑到对市政当局的不同"俱乐部"采取基于地方的干预措施,更有可能有助于提高竞争业绩和使地方资产增值。此外,虽然竞争力与环境绩效之间的关系似乎是非线性的,但数字化、经济和社会弹性被证明是城市竞争潜力的关键。通过借鉴当代城市竞争力的概念,本研究提出了一种改进的方法来评估地方的竞争力、潜在品质和内在特征,这是为经济复苏构想合适的大都市发展和投资战略的第一步。
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引用次数: 0
Leveraging social capital to catalyse post-pandemic anti-fragility: the “Vilnius model” 利用社会资本促进大流行病后的反脆弱性:"维尔纽斯模式"
Q1 Social Sciences Pub Date : 2023-10-09 DOI: 10.1108/jpmd-11-2022-0104
Giannina Warren, Simona Grigaliūnaitė
Purpose This paper aims to delve into the interdependent connection between place branding and social capital, specifically focusing on how it contributes to uniting a city’s recovery efforts during times of crisis. By using the theoretical frameworks of social capital and cultural intermediation, the case study of Vilnius, Lithuania, exemplifies how cities can navigate through turbulent periods by prioritising the work of place marketers and their relationships in their strategic approach. Design/methodology/approach A qualitative, mixed method case study approach used four different methods of investigation, drawing on multiple sources of evidence, including a mix of interviews with key actors, content analysis, netnography and participant observation. Findings Go Vilnius, in collaboration with the City of Vilnius Municipality, leveraged existing stakeholder relationships and a strong common identification among political actors, promotional intermediaries, residents and city institutions to not only adapt to the unfolding crisis but to evolve its marketing, place-making, tourism and community engagement strategies to emerge as a more resilient, dynamic and animated city after the pandemic. Practical implications This case study demonstrates that a “network constellation” approach centralised around key stakeholder relationships held by marketing, tourism and promotional professionals is a crucial component in urban post-pandemic and emergency planning. Social implications By placing marketing professionals at the heart of crisis planning, cities can capitalise on the inherent social capital that is their key occupational resource and leverage their relationships with residents, the business community, international collaborators and the media for swift and maximum impact. Originality/value By identifying the “network constellations” that facilitated the institutionalisation of place branding activities in the face of both a local and global shutdown, this paper positions place marketers, acting as cultural intermediaries, at the centre of crisis planning and prevention strategies for anti-fragile cities of the post-pandemic future.
本文旨在深入探讨地方品牌与社会资本之间的相互依存关系,特别是关注它如何在危机时期团结城市的恢复努力。通过使用社会资本和文化中介的理论框架,立陶宛维尔纽斯的案例研究举例说明了城市如何通过优先考虑地方营销人员的工作及其在战略方法中的关系来度过动荡时期。设计/方法/方法一种定性、混合方法的案例研究方法使用了四种不同的调查方法,利用多种证据来源,包括与关键行为者的访谈、内容分析、网络图和参与者观察的组合。维尔纽斯市与维尔纽斯市政府合作,利用现有的利益攸关方关系以及政治行为者、宣传中介机构、居民和城市机构之间强烈的共同认同感,不仅适应正在发生的危机,而且发展其营销、场所制定、旅游和社区参与战略,使其在大流行之后成为一个更具复原力、活力和活力的城市。实际影响本案例研究表明,以营销、旅游和促销专业人员所掌握的关键利益攸关方关系为中心的"网络星座"方法是城市大流行后和应急规划的关键组成部分。通过将营销专业人员置于危机规划的核心,城市可以利用其固有的社会资本,这是其关键的职业资源,并利用其与居民、商界、国际合作者和媒体的关系,迅速产生最大的影响。通过识别“网络星座”,在面对地方和全球关闭时促进了场所品牌活动的制度化,本文将场所营销人员定位为文化中介,处于危机规划和预防战略的中心,为后流行病未来的反脆弱城市服务。
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引用次数: 0
All things must pass? Introduction to the special issue on post-Covid place marketing 一切都必须过去?新冠肺炎疫情后的地方营销特刊简介
Q1 Social Sciences Pub Date : 2023-09-26 DOI: 10.1108/jpmd-08-2023-0081
Gary Warnaby, Dominic Medway, John Byrom
Purpose The purpose of this introductory paper is to outline the theme of – and introduces the papers comprising – this special issue on post-Covid place marketing. Design/methodology/approach A brief literature review outlines some of the impacts of the COVID-19 pandemic on places and also for place-bound and spatially oriented industry sectors (particularly retailing and tourism and hospitality, which are often the focus of place marketing initiatives) before describing the papers constituting the special issue. Findings The impacts of the COVID-19 pandemic on places are identified, relating to both economic and more phenomenologically oriented impacts, and the implications for place resilience are considered. The papers comprising the special issue are grouped into two main themes relating to the impact of the COVID-19 pandemic on retailing and the impact of the pandemic on place marketing processes. Originality/value Notwithstanding the burgeoning literature on the COVID-19 pandemic and its impacts, the papers comprising this special issue focus on specific place-oriented marketing (and retailing) implications, providing potential avenues for future research.
这篇介绍性论文的目的是概述新冠肺炎后市场营销特刊的主题,并介绍其中的论文。在描述构成特刊的论文之前,简要的文献综述概述了COVID-19大流行对地方的一些影响,以及对受地方限制和以空间为导向的行业部门(特别是零售、旅游和酒店业,它们通常是地方营销举措的重点)的影响。研究确定了2019冠状病毒病大流行对地方的影响,包括经济影响和更现象学上的影响,并考虑了对地方恢复力的影响。本期特刊的论文分为两个主题,分别是COVID-19大流行对零售业的影响和大流行对地方营销流程的影响。尽管关于COVID-19大流行及其影响的文献越来越多,但本期特刊的论文主要关注具体的地点导向营销(和零售)影响,为未来的研究提供了潜在的途径。
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引用次数: 0
The Double Jeopardy in high street footfall 《双重危险》在商业街上演
IF 1.3 Q1 Social Sciences Pub Date : 2023-08-25 DOI: 10.1108/jpmd-10-2022-0100
C. Graham, G. O'Rourke, Kamran Muhammad Khan
PurposeCalls for empirical and theory-based outcome measures in the place marketing literature are made more pressing as policymakers manage post-COVID high street recovery. This study aims to evaluate how knowledge of repeat buying established in the consumer marketing domain might be adapted to benchmark place marketing effectiveness, applying the Law of Double Jeopardy to capture the predictable relationship between footfall and visit frequency on competing high streets.Design/methodology/approachThe authors match footfall and survey data collected simultaneously on nine local high streets in one London borough to ask if a predictable Double Jeopardy relationship exists. The authors then test the theoretical assumptions of independence that underpin the Law in patterns of switching; the predictable distribution of regular, infrequent and new visitors; and the absence of user segmentation.FindingsThe authors observe that Double Jeopardy constrains behavioural outcomes, that a simple model fits high street footfall data well and that its theoretical assumptions are supported.Originality/valueThis paper makes several practical and theoretical contributions. The authors demonstrate a method to model expected repeat visit frequency from footfall density and elaborate footfall data into its frequency classes. The authors also locate the effects of loyalty over time within existing knowledge of spatial competition for high street patronage and demonstrate how place marketing insights can be derived from applications of this useful law.
随着政策制定者管理后covid高街复苏,对市场营销文献中基于经验和理论的结果衡量的呼吁变得更加紧迫。本研究旨在评估消费者营销领域中建立的重复购买知识如何适用于基准场所营销效果,应用双重危险法则来捕捉竞争高街上客流量和访问频率之间的可预测关系。设计/方法/方法作者将在伦敦一个行政区的9条主要街道同时收集的客流量和调查数据进行比对,以询问是否存在可预测的双重危险关系。然后,作者测试了在转换模式中支撑该定律的独立性理论假设;定期、不经常和新访客的可预测分布;以及缺乏用户细分。研究结果:作者观察到,“双重危险”限制了行为结果,一个简单的模型很好地符合商业街的客流量数据,其理论假设得到了支持。本文在实践和理论方面做出了一些贡献。作者展示了一种基于客流量密度的预期重复访问频率建模方法,并将客流量数据细化为其频率类别。作者还在现有的商业街赞助空间竞争知识中定位了忠诚度随时间的影响,并展示了如何从这一有用法则的应用中获得地点营销见解。
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引用次数: 0
Place branding in the eyes of the place stakeholders – paradoxes in the perceptions of the meaning and scope of place branding 地方利益相关者眼中的地方品牌——对地方品牌的意义和范围的认知中的悖论
IF 1.3 Q1 Social Sciences Pub Date : 2023-08-15 DOI: 10.1108/jpmd-12-2022-0124
L. Källström, Per Siljeklint
PurposeAlthough the place stakeholders play a key role in participatory place branding, surprisingly little interest has been shown in the people involved in participatory place branding initiatives. The purpose of this study is to explore place stakeholders’ perceptions of the meaning and scope of place branding.Design/methodology/approachThis paper is based on two cases of participatory place branding, and the research design is inspired by participatory action research. The empirical material comprises observations, qualitative questionnaires and interviews.FindingsThis study identifies and describes four paradoxes in place stakeholders’ perceptions of the meaning and scope of place branding, embracing the target group (internal vs external), the objective (explore vs exploit), the stakeholders’ role (active vs passive) and the main value of place branding initiatives (process vs outcome). Furthermore, in this study, the place stakeholders’ paradoxical perceptions of place branding meant that, during the participatory processes, the authors encountered and needed to manage various opinions and behaviours, for example, “critics”, “innovators” and “relators”.Originality/valueThis paper contributes with a new perspective on participatory place branding. By capturing place stakeholders’ perceptions and understanding of place branding, this paper develops our knowledge and understanding of the starting point of participatory processes.
目的尽管场所利益相关者在参与式场所品牌建设中发挥着关键作用,但令人惊讶的是,参与参与式场所商标建设的人却没有表现出什么兴趣。本研究的目的是探讨地方利益相关者对地方品牌的意义和范围的看法。设计/方法论/方法本文基于两个参与式场所品牌案例,研究设计受到参与式行动研究的启发。实证材料包括观察、定性问卷和访谈。发现本研究确定并描述了地方利益相关者对地方品牌的意义和范围的认知中的四个悖论,包括目标群体(内部与外部)、目标(探索与利用)、利益相关者的角色(主动与被动)和地方品牌举措的主要价值(过程与结果)。此外,在本研究中,地方利益相关者对地方品牌的矛盾认知意味着,在参与过程中,作者遇到并需要管理各种意见和行为,例如“批评者”、“创新者”和“关系人”。创意/价值本文对参与式场所品牌建设提供了新的视角。通过捕捉场所利益相关者对场所品牌的看法和理解,本文发展了我们对参与过程起点的认识和理解。
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引用次数: 0
The place of charity shops post Covid-19 新冠肺炎后的慈善商店
IF 1.3 Q1 Social Sciences Pub Date : 2023-08-07 DOI: 10.1108/jpmd-09-2022-0084
N. Robinson, Nick Catahan, C. Dale, Chris Doran
PurposeCharity shops have met a number of challenges in light of the impacts of the Covid-19 pandemic. The paper aims to explore the economic and social impact of charity shops and reviews the transformative impact they have on place, the experience of place and the social environment.Design/methodology/approachThe paper conducts a review of the extant literature in the field of charity shop retail. Considering the issues that are raised, the article proceeds to discuss the opportunities that arise for place marketing efforts and charity shops in the retail environment, the wider sector, the high street and as a positive, key component of place(s).FindingsThe paper provides novel sectorial insights and recommendations that can be adopted by charity retail outlets. This includes discussion on transformative place marketing, the experience of place and the charity shop’ role in the social environment beyond the existing references to charity shops in place(s) and the high street.Originality/valueCharity shops play a vital role in society and yet they are an under researched field. The paper contributes knowledge on the role of charity shops in transforming and experiencing place. The paper concludes with observations made from the discussion on charity shops, and states areas for future research regarding the role of the charity shop and place marketing, place identity and transformation.
鉴于新冠肺炎疫情的影响,慈善商店遇到了许多挑战。本文旨在探讨慈善商店的经济和社会影响,并回顾它们对场所、场所体验和社会环境的变革性影响。设计/方法论/方法本文对慈善商店零售领域的现存文献进行了回顾。考虑到提出的问题,本文继续讨论零售环境、更广泛的行业、商业街以及作为场所的积极关键组成部分的场所营销工作和慈善商店所带来的机会。这包括讨论变革性的场所营销、场所体验以及慈善商店在社会环境中的作用,而不仅仅是现有的慈善商店和商业街。创意/价值慈善商店在社会中发挥着至关重要的作用,但它们是一个研究不足的领域。本文提供了关于慈善商店在改造和体验场所中的作用的知识。文章最后对慈善商店的讨论进行了总结,并就慈善商店的作用和场所营销、场所认同和转型等问题提出了未来的研究方向。
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引用次数: 0
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Journal of Place Management and Development
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