Pub Date : 2024-02-21DOI: 10.1080/15228916.2024.2321109
Paul Mukucha, Divaries Cosmas Jaravaza, Nomuhle Jaravaza
The advertising industry makes use of models that are chosen primarily for their physical attractiveness. The study was done in Zimbabwe. Since the Zimbabwean society is progressively becoming cosm...
{"title":"Featuring Women on Advertisements: Juxtaposing Afrocentric and Eurocentric Idealization of Body Size in Sub-Saharan Africa","authors":"Paul Mukucha, Divaries Cosmas Jaravaza, Nomuhle Jaravaza","doi":"10.1080/15228916.2024.2321109","DOIUrl":"https://doi.org/10.1080/15228916.2024.2321109","url":null,"abstract":"The advertising industry makes use of models that are chosen primarily for their physical attractiveness. The study was done in Zimbabwe. Since the Zimbabwean society is progressively becoming cosm...","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"34 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139925077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-14DOI: 10.1080/15228916.2024.2314970
Gamel O. Wiredu
Innovations in digital platforms have led to strategic innovations of digital services which are exchanged between digital organizations and their customers. There are significant flows, not only o...
{"title":"The Strategic Innovation System: Flows of Innovation from Digital Platforms to Digital Services","authors":"Gamel O. Wiredu","doi":"10.1080/15228916.2024.2314970","DOIUrl":"https://doi.org/10.1080/15228916.2024.2314970","url":null,"abstract":"Innovations in digital platforms have led to strategic innovations of digital services which are exchanged between digital organizations and their customers. There are significant flows, not only o...","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"11 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139758769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-12DOI: 10.1080/15228916.2024.2314964
Option Takunda Chiwaridzo, Reason Masengu
In the contemporary landscape of Zimbabwe’s tourism industry, the convergence of social media branding, technology adoption, and the promotion of green tourism practices has emerged as a pivotal fo...
{"title":"The influence of technology adoption and social media branding on green tourism in Zimbabwe: exploring the intermediary role of tourists’ behaviour","authors":"Option Takunda Chiwaridzo, Reason Masengu","doi":"10.1080/15228916.2024.2314964","DOIUrl":"https://doi.org/10.1080/15228916.2024.2314964","url":null,"abstract":"In the contemporary landscape of Zimbabwe’s tourism industry, the convergence of social media branding, technology adoption, and the promotion of green tourism practices has emerged as a pivotal fo...","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"8 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139758887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-31DOI: 10.1080/15228916.2024.2309098
Nkosivile Welcome Madinga, Simone Lazo, Sebastian Schulz, Adam Lewis
This study aimed to investigate the impact of socio-psychological factors, such as nationalism, internationalism, collectivism, conservativism, patriotism, and cultural openness, on consumer ethnoc...
{"title":"The Impact of Socio-Psychological Factors on Consumer Ethnocentrism and Purchase Intentions Among South African Consumers","authors":"Nkosivile Welcome Madinga, Simone Lazo, Sebastian Schulz, Adam Lewis","doi":"10.1080/15228916.2024.2309098","DOIUrl":"https://doi.org/10.1080/15228916.2024.2309098","url":null,"abstract":"This study aimed to investigate the impact of socio-psychological factors, such as nationalism, internationalism, collectivism, conservativism, patriotism, and cultural openness, on consumer ethnoc...","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"39 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139758880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-04DOI: 10.1080/15228916.2023.2296825
Charles Blankson, Julius A. Nukpezah, Robert A. Opoku
This article responds to calls for more cross-cultural research on advertising that tests the applicability of Pollay and Mittal’s (1993) attitude toward advertising-in-general framework in multipl...
{"title":"A Comparative Study of the U.S. and Ghana College Students’ Perceptions of Advertising-in-General and Impact on Purchase Intentions","authors":"Charles Blankson, Julius A. Nukpezah, Robert A. Opoku","doi":"10.1080/15228916.2023.2296825","DOIUrl":"https://doi.org/10.1080/15228916.2023.2296825","url":null,"abstract":"This article responds to calls for more cross-cultural research on advertising that tests the applicability of Pollay and Mittal’s (1993) attitude toward advertising-in-general framework in multipl...","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"24 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2024-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139375410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.1080/15228916.2023.2278009
Elie Virgile Chrysostome, Helena Barnard, Lavagnon Ika
Published in Journal of African Business (Ahead of Print, 2023)
发表于《非洲商业杂志》（2023 年提前出版）
{"title":"Examining Underexplored Aspects of Female Entrepreneurship in the African Context","authors":"Elie Virgile Chrysostome, Helena Barnard, Lavagnon Ika","doi":"10.1080/15228916.2023.2278009","DOIUrl":"https://doi.org/10.1080/15228916.2023.2278009","url":null,"abstract":"Published in Journal of African Business (Ahead of Print, 2023)","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"10 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138545915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-13DOI: 10.1080/15228916.2023.2281074
Olugbenga Michael Adewumi, Chukwuemeka Echebiri, Atle Hauge
This paper assesses the economic potential of music streaming in a developing African economy. It aims to know whether, in emerging African countries, the economic value of music streaming can significantly improve the world’s music market revenue growth. Hence, the study uses two marketing theories, product and marketing concepts, to conceptualize a hypothesized model based on survey data from Nigeria. Specifically, it achieves its objective by analyzing the factors that correlate with premium music streaming using the Partial Least Square Structural Equation Modelling (PLS-SEM). Our findings suggest that music sampling and consumer attitude are crucial for determining purchase intention and premium streaming. Additionally, we find that stringent anti-piracy measures and low streaming costs can influence optimal music purchase intention and premium music streaming behavior. Overall, while the study fosters an understanding of the economic potential of music streaming in emerging African markets, its evidence supports the literature with valuable insights for decision-makers.
{"title":"Assessing the Economic Potential of Music Streaming in an Emerging African Market: A PLS-SEM Analysis","authors":"Olugbenga Michael Adewumi, Chukwuemeka Echebiri, Atle Hauge","doi":"10.1080/15228916.2023.2281074","DOIUrl":"https://doi.org/10.1080/15228916.2023.2281074","url":null,"abstract":"This paper assesses the economic potential of music streaming in a developing African economy. It aims to know whether, in emerging African countries, the economic value of music streaming can significantly improve the world’s music market revenue growth. Hence, the study uses two marketing theories, product and marketing concepts, to conceptualize a hypothesized model based on survey data from Nigeria. Specifically, it achieves its objective by analyzing the factors that correlate with premium music streaming using the Partial Least Square Structural Equation Modelling (PLS-SEM). Our findings suggest that music sampling and consumer attitude are crucial for determining purchase intention and premium streaming. Additionally, we find that stringent anti-piracy measures and low streaming costs can influence optimal music purchase intention and premium music streaming behavior. Overall, while the study fosters an understanding of the economic potential of music streaming in emerging African markets, its evidence supports the literature with valuable insights for decision-makers.","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"61 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136347606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-06DOI: 10.1080/15228916.2023.2276541
Denisa Skrbková, Petra Rydvalová
Businesses started by well-educated people are considered a driving force for a country’s development. Many studies have examined the entrepreneurial intentions of university students in different countries. However, only a few studies have investigated the differences in such intentions between students in developed and developing countries, especially African countries. Therefore, the aim of this study is to determine whether African university economics students are interested in becoming entrepreneurs compared to their counterparts from developed countries in the EU. We compared students’ intentions to become entrepreneurs using a large quantitative dataset obtained from university students from the 2018 GUESSS international survey. Testing four hypotheses, we found a statistically significant difference in entrepreneurial intentions between EU and African students. In general, we can say that African students have a more positive attitude toward their own entrepreneurship than their fellow EU students.
{"title":"Entrepreneurial Intentions: A Comparative Study of African and European University Economics Students","authors":"Denisa Skrbková, Petra Rydvalová","doi":"10.1080/15228916.2023.2276541","DOIUrl":"https://doi.org/10.1080/15228916.2023.2276541","url":null,"abstract":"Businesses started by well-educated people are considered a driving force for a country’s development. Many studies have examined the entrepreneurial intentions of university students in different countries. However, only a few studies have investigated the differences in such intentions between students in developed and developing countries, especially African countries. Therefore, the aim of this study is to determine whether African university economics students are interested in becoming entrepreneurs compared to their counterparts from developed countries in the EU. We compared students’ intentions to become entrepreneurs using a large quantitative dataset obtained from university students from the 2018 GUESSS international survey. Testing four hypotheses, we found a statistically significant difference in entrepreneurial intentions between EU and African students. In general, we can say that African students have a more positive attitude toward their own entrepreneurship than their fellow EU students.","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135634773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-06DOI: 10.1080/15228916.2023.2277574
Peter Kwasi Oppong, Nicholas Oppong Mensah, Daniel Berko
ABSTRACTThis paper aimed to examine the impact of word-of-mouth on WTP a price premium through the intervening role of brand credibility and trust in the herbal industry. A survey questionnaire was employed to gather data from 265 samples of customers through a systematic sampling technique. Variance-based structural equation modeling was used to examine the research model through a Smart PLS 3. The study’s results indicate that brand credibility plays a partial role in the impact of word-of-mouth on WTP a price premium and brand trust. More so, the research confirmed that the impact of word-of-mouth and herbal brand credibility on WTP a price premium was partially influenced by brand trust. The research concluded that herbal brand credibility and brand trust are critical factors in developing favorable word-of-mouth to strengthen the customers' WTP price premium in Ghana.KEYWORDS: Brand credibilitybrand trustWTP price premiumword-of-mouthherbal industry Disclosure statementNo potential conflict of interest was reported by the author(s).
{"title":"Word-Of-Mouth and Willingness to Pay (WTP) Price Premium: Mediating Role of Herbal Brand Credibility and Brand Trust in Ghana","authors":"Peter Kwasi Oppong, Nicholas Oppong Mensah, Daniel Berko","doi":"10.1080/15228916.2023.2277574","DOIUrl":"https://doi.org/10.1080/15228916.2023.2277574","url":null,"abstract":"ABSTRACTThis paper aimed to examine the impact of word-of-mouth on WTP a price premium through the intervening role of brand credibility and trust in the herbal industry. A survey questionnaire was employed to gather data from 265 samples of customers through a systematic sampling technique. Variance-based structural equation modeling was used to examine the research model through a Smart PLS 3. The study’s results indicate that brand credibility plays a partial role in the impact of word-of-mouth on WTP a price premium and brand trust. More so, the research confirmed that the impact of word-of-mouth and herbal brand credibility on WTP a price premium was partially influenced by brand trust. The research concluded that herbal brand credibility and brand trust are critical factors in developing favorable word-of-mouth to strengthen the customers' WTP price premium in Ghana.KEYWORDS: Brand credibilitybrand trustWTP price premiumword-of-mouthherbal industry Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135636911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing During a Global Crisis in an Emerging Market: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector","authors":"Kareem Folohunso Sani, Ayantunji Gbadamosi, Rula Al-Abdulrazak","doi":"10.1080/15228916.2023.2274672","DOIUrl":"https://doi.org/10.1080/15228916.2023.2274672","url":null,"abstract":"","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"21 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136102687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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