Pub Date : 2024-02-12DOI: 10.1080/15228916.2024.2314964
Option Takunda Chiwaridzo, Reason Masengu
In the contemporary landscape of Zimbabwe’s tourism industry, the convergence of social media branding, technology adoption, and the promotion of green tourism practices has emerged as a pivotal fo...
{"title":"The influence of technology adoption and social media branding on green tourism in Zimbabwe: exploring the intermediary role of tourists’ behaviour","authors":"Option Takunda Chiwaridzo, Reason Masengu","doi":"10.1080/15228916.2024.2314964","DOIUrl":"https://doi.org/10.1080/15228916.2024.2314964","url":null,"abstract":"In the contemporary landscape of Zimbabwe’s tourism industry, the convergence of social media branding, technology adoption, and the promotion of green tourism practices has emerged as a pivotal fo...","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139758887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-31DOI: 10.1080/15228916.2024.2309098
Nkosivile Welcome Madinga, Simone Lazo, Sebastian Schulz, Adam Lewis
This study aimed to investigate the impact of socio-psychological factors, such as nationalism, internationalism, collectivism, conservativism, patriotism, and cultural openness, on consumer ethnoc...
{"title":"The Impact of Socio-Psychological Factors on Consumer Ethnocentrism and Purchase Intentions Among South African Consumers","authors":"Nkosivile Welcome Madinga, Simone Lazo, Sebastian Schulz, Adam Lewis","doi":"10.1080/15228916.2024.2309098","DOIUrl":"https://doi.org/10.1080/15228916.2024.2309098","url":null,"abstract":"This study aimed to investigate the impact of socio-psychological factors, such as nationalism, internationalism, collectivism, conservativism, patriotism, and cultural openness, on consumer ethnoc...","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139758880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-04DOI: 10.1080/15228916.2023.2296825
Charles Blankson, Julius A. Nukpezah, Robert A. Opoku
This article responds to calls for more cross-cultural research on advertising that tests the applicability of Pollay and Mittal’s (1993) attitude toward advertising-in-general framework in multipl...
{"title":"A Comparative Study of the U.S. and Ghana College Students’ Perceptions of Advertising-in-General and Impact on Purchase Intentions","authors":"Charles Blankson, Julius A. Nukpezah, Robert A. Opoku","doi":"10.1080/15228916.2023.2296825","DOIUrl":"https://doi.org/10.1080/15228916.2023.2296825","url":null,"abstract":"This article responds to calls for more cross-cultural research on advertising that tests the applicability of Pollay and Mittal’s (1993) attitude toward advertising-in-general framework in multipl...","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2024-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139375410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.1080/15228916.2023.2278009
Elie Virgile Chrysostome, Helena Barnard, Lavagnon Ika
Published in Journal of African Business (Ahead of Print, 2023)
发表于《非洲商业杂志》（2023 年提前出版）
{"title":"Examining Underexplored Aspects of Female Entrepreneurship in the African Context","authors":"Elie Virgile Chrysostome, Helena Barnard, Lavagnon Ika","doi":"10.1080/15228916.2023.2278009","DOIUrl":"https://doi.org/10.1080/15228916.2023.2278009","url":null,"abstract":"Published in Journal of African Business (Ahead of Print, 2023)","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138545915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-13DOI: 10.1080/15228916.2023.2281074
Olugbenga Michael Adewumi, Chukwuemeka Echebiri, Atle Hauge
This paper assesses the economic potential of music streaming in a developing African economy. It aims to know whether, in emerging African countries, the economic value of music streaming can significantly improve the world’s music market revenue growth. Hence, the study uses two marketing theories, product and marketing concepts, to conceptualize a hypothesized model based on survey data from Nigeria. Specifically, it achieves its objective by analyzing the factors that correlate with premium music streaming using the Partial Least Square Structural Equation Modelling (PLS-SEM). Our findings suggest that music sampling and consumer attitude are crucial for determining purchase intention and premium streaming. Additionally, we find that stringent anti-piracy measures and low streaming costs can influence optimal music purchase intention and premium music streaming behavior. Overall, while the study fosters an understanding of the economic potential of music streaming in emerging African markets, its evidence supports the literature with valuable insights for decision-makers.
{"title":"Assessing the Economic Potential of Music Streaming in an Emerging African Market: A PLS-SEM Analysis","authors":"Olugbenga Michael Adewumi, Chukwuemeka Echebiri, Atle Hauge","doi":"10.1080/15228916.2023.2281074","DOIUrl":"https://doi.org/10.1080/15228916.2023.2281074","url":null,"abstract":"This paper assesses the economic potential of music streaming in a developing African economy. It aims to know whether, in emerging African countries, the economic value of music streaming can significantly improve the world’s music market revenue growth. Hence, the study uses two marketing theories, product and marketing concepts, to conceptualize a hypothesized model based on survey data from Nigeria. Specifically, it achieves its objective by analyzing the factors that correlate with premium music streaming using the Partial Least Square Structural Equation Modelling (PLS-SEM). Our findings suggest that music sampling and consumer attitude are crucial for determining purchase intention and premium streaming. Additionally, we find that stringent anti-piracy measures and low streaming costs can influence optimal music purchase intention and premium music streaming behavior. Overall, while the study fosters an understanding of the economic potential of music streaming in emerging African markets, its evidence supports the literature with valuable insights for decision-makers.","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136347606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-06DOI: 10.1080/15228916.2023.2276541
Denisa Skrbková, Petra Rydvalová
Businesses started by well-educated people are considered a driving force for a country’s development. Many studies have examined the entrepreneurial intentions of university students in different countries. However, only a few studies have investigated the differences in such intentions between students in developed and developing countries, especially African countries. Therefore, the aim of this study is to determine whether African university economics students are interested in becoming entrepreneurs compared to their counterparts from developed countries in the EU. We compared students’ intentions to become entrepreneurs using a large quantitative dataset obtained from university students from the 2018 GUESSS international survey. Testing four hypotheses, we found a statistically significant difference in entrepreneurial intentions between EU and African students. In general, we can say that African students have a more positive attitude toward their own entrepreneurship than their fellow EU students.
{"title":"Entrepreneurial Intentions: A Comparative Study of African and European University Economics Students","authors":"Denisa Skrbková, Petra Rydvalová","doi":"10.1080/15228916.2023.2276541","DOIUrl":"https://doi.org/10.1080/15228916.2023.2276541","url":null,"abstract":"Businesses started by well-educated people are considered a driving force for a country’s development. Many studies have examined the entrepreneurial intentions of university students in different countries. However, only a few studies have investigated the differences in such intentions between students in developed and developing countries, especially African countries. Therefore, the aim of this study is to determine whether African university economics students are interested in becoming entrepreneurs compared to their counterparts from developed countries in the EU. We compared students’ intentions to become entrepreneurs using a large quantitative dataset obtained from university students from the 2018 GUESSS international survey. Testing four hypotheses, we found a statistically significant difference in entrepreneurial intentions between EU and African students. In general, we can say that African students have a more positive attitude toward their own entrepreneurship than their fellow EU students.","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135634773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-06DOI: 10.1080/15228916.2023.2277574
Peter Kwasi Oppong, Nicholas Oppong Mensah, Daniel Berko
ABSTRACTThis paper aimed to examine the impact of word-of-mouth on WTP a price premium through the intervening role of brand credibility and trust in the herbal industry. A survey questionnaire was employed to gather data from 265 samples of customers through a systematic sampling technique. Variance-based structural equation modeling was used to examine the research model through a Smart PLS 3. The study’s results indicate that brand credibility plays a partial role in the impact of word-of-mouth on WTP a price premium and brand trust. More so, the research confirmed that the impact of word-of-mouth and herbal brand credibility on WTP a price premium was partially influenced by brand trust. The research concluded that herbal brand credibility and brand trust are critical factors in developing favorable word-of-mouth to strengthen the customers' WTP price premium in Ghana.KEYWORDS: Brand credibilitybrand trustWTP price premiumword-of-mouthherbal industry Disclosure statementNo potential conflict of interest was reported by the author(s).
{"title":"Word-Of-Mouth and Willingness to Pay (WTP) Price Premium: Mediating Role of Herbal Brand Credibility and Brand Trust in Ghana","authors":"Peter Kwasi Oppong, Nicholas Oppong Mensah, Daniel Berko","doi":"10.1080/15228916.2023.2277574","DOIUrl":"https://doi.org/10.1080/15228916.2023.2277574","url":null,"abstract":"ABSTRACTThis paper aimed to examine the impact of word-of-mouth on WTP a price premium through the intervening role of brand credibility and trust in the herbal industry. A survey questionnaire was employed to gather data from 265 samples of customers through a systematic sampling technique. Variance-based structural equation modeling was used to examine the research model through a Smart PLS 3. The study’s results indicate that brand credibility plays a partial role in the impact of word-of-mouth on WTP a price premium and brand trust. More so, the research confirmed that the impact of word-of-mouth and herbal brand credibility on WTP a price premium was partially influenced by brand trust. The research concluded that herbal brand credibility and brand trust are critical factors in developing favorable word-of-mouth to strengthen the customers' WTP price premium in Ghana.KEYWORDS: Brand credibilitybrand trustWTP price premiumword-of-mouthherbal industry Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135636911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing During a Global Crisis in an Emerging Market: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector","authors":"Kareem Folohunso Sani, Ayantunji Gbadamosi, Rula Al-Abdulrazak","doi":"10.1080/15228916.2023.2274672","DOIUrl":"https://doi.org/10.1080/15228916.2023.2274672","url":null,"abstract":"","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136102687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-24DOI: 10.1080/15228916.2023.2257554
Jean C. Kouam, Simplice A. Asongu, Bin J. Meh, Robert Nantchouang, Fri L. Asanga, Denis Foretia
ABSTRACTAccess to finance is perceived as one of the major problems facing businesses in Sub-Saharan Africa, as well as the structures that support them in their development. This paper aims to measure the probability that a support structure with given characteristics, specific services to entrepreneurs and some technical capacities will face large-scale financial problems. We estimate a multinomial logistic model using a pool of disaggregated data collected by the Nkafu Policy Institute in a survey of 80 business support structures in Burkina Faso, Cameroon and Ghana in 2021. Our results show that the financial health of a business support structure is not fundamentally dependent on the duration of support, but rather on other factors related to the quality of services offered to entrepreneurs.KEYWORDS: Duration of supportfinancial health of businessesSub-Saharan Africamultinomial logit model AcknowledgmentsThe authors are indebted to the editor and reviewers for constructive comments.Supplementary MaterialSupplemental data for this article can be accessed online at https://doi.org/10.1080/15228916.2023.2257554Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 Business support structures or Support Structures refer to organizations that help start-ups and individual entrepreneurs grow their businesses through a full range of services from management training and office space to venture capital financing. They are also called Business Incubators.Additional informationFundingThe work was supported by the International Development Research Centre, Grant Number 109453-001.
{"title":"Duration of Support and Financial Health of Business Support Structures in Burkina Faso, Cameroon, and Ghana: A Micro-Econometric Analysis","authors":"Jean C. Kouam, Simplice A. Asongu, Bin J. Meh, Robert Nantchouang, Fri L. Asanga, Denis Foretia","doi":"10.1080/15228916.2023.2257554","DOIUrl":"https://doi.org/10.1080/15228916.2023.2257554","url":null,"abstract":"ABSTRACTAccess to finance is perceived as one of the major problems facing businesses in Sub-Saharan Africa, as well as the structures that support them in their development. This paper aims to measure the probability that a support structure with given characteristics, specific services to entrepreneurs and some technical capacities will face large-scale financial problems. We estimate a multinomial logistic model using a pool of disaggregated data collected by the Nkafu Policy Institute in a survey of 80 business support structures in Burkina Faso, Cameroon and Ghana in 2021. Our results show that the financial health of a business support structure is not fundamentally dependent on the duration of support, but rather on other factors related to the quality of services offered to entrepreneurs.KEYWORDS: Duration of supportfinancial health of businessesSub-Saharan Africamultinomial logit model AcknowledgmentsThe authors are indebted to the editor and reviewers for constructive comments.Supplementary MaterialSupplemental data for this article can be accessed online at https://doi.org/10.1080/15228916.2023.2257554Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 Business support structures or Support Structures refer to organizations that help start-ups and individual entrepreneurs grow their businesses through a full range of services from management training and office space to venture capital financing. They are also called Business Incubators.Additional informationFundingThe work was supported by the International Development Research Centre, Grant Number 109453-001.","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135926442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-20DOI: 10.1080/15228916.2023.2257558
Risimati Maurice Khosa
ABSTRACTThis research investigated the perceptions of family-owned small enterprises on the reasons of the absence of written succession plans, and the implications of the proposed successful succession framework. Quantitative research was used, and the study is descriptive and explanatory in nature. Family-owned small enterprises based in the Gauteng province of South Africa were the population of this study. The unit of analysis was thus the owners/founders and managers of the enterprises. A total of 257 valid questionnaires were returned from the sampled 384 family-owned small businesses, yielding a response rate of 66%. The results showed that family-owned small enterprises appreciate the importance of succession planning, however, they do not regard it as an urgent undertaking. They believe that succession planning is only about successor selection. The results also divulged that the lack of written succession plans is influenced by several reasons, namely, the entrepreneur never thought of succession planning, family members are not interested in taking over the business, the business is still small, and the children are still young. In response to the findings, the research proposes a successful succession planning framework and its implications to assist small family-owned enterprises to plan for succession.KEYWORDS: Family enterprisessuccession planningfamily-owned businessessuccession frameworkownership transfer Disclosure statementNo potential conflict of interest was reported by the author(s).
{"title":"Succession Planning: Perceptions of South African Family-Owned Small Enterprises","authors":"Risimati Maurice Khosa","doi":"10.1080/15228916.2023.2257558","DOIUrl":"https://doi.org/10.1080/15228916.2023.2257558","url":null,"abstract":"ABSTRACTThis research investigated the perceptions of family-owned small enterprises on the reasons of the absence of written succession plans, and the implications of the proposed successful succession framework. Quantitative research was used, and the study is descriptive and explanatory in nature. Family-owned small enterprises based in the Gauteng province of South Africa were the population of this study. The unit of analysis was thus the owners/founders and managers of the enterprises. A total of 257 valid questionnaires were returned from the sampled 384 family-owned small businesses, yielding a response rate of 66%. The results showed that family-owned small enterprises appreciate the importance of succession planning, however, they do not regard it as an urgent undertaking. They believe that succession planning is only about successor selection. The results also divulged that the lack of written succession plans is influenced by several reasons, namely, the entrepreneur never thought of succession planning, family members are not interested in taking over the business, the business is still small, and the children are still young. In response to the findings, the research proposes a successful succession planning framework and its implications to assist small family-owned enterprises to plan for succession.KEYWORDS: Family enterprisessuccession planningfamily-owned businessessuccession frameworkownership transfer Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136313128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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