Pub Date : 2022-08-22DOI: 10.1080/15228916.2022.2113209
Samuel Amponsah Odei, M. A. Odei, Evelyn Toseafa
ABSTRACT This paper aims at investigating the various factors driving technological and non-technological innovations in the manufacturing and service sectors in Ghana. We argue that numerous previous studies have shown that digitalization, firms’ collaborations, access to finance, engaging in research and development and certain firm characteristic such as age, size and ownership influence firms’ aptitude and incentives to be innovative. However, in the context of developing countries like Ghana, we do not know whether these same determinants also have positive effects on stimulating innovations at the firm-level. Using a sample of 549 firms sourced from the World Bank Enterprises Survey conducted between 2007 and 2013, this study finds that the adoption of digitalization promotes non-technological (organizational) innovations than technological innovations. We also find that firms’ innovation collaboration with consultants and universities rather exert no impact on technological and non-technological innovations. Our finding show that internal R&D enhance technological innovations and not non-technological innovations. The main practical implications of the study are that attempts to boosting firm-level and developing countries innovation potentials should mainly focus on improving internal R&D and innovation support activities, expanding access to finance, and upgrading Information and Communication Technology (ICT) infrastructure to enhance digitalization.
{"title":"Determinants of Technological and non-technological Innovations: Evidence from Ghana’ Manufacturing and Service Sectors","authors":"Samuel Amponsah Odei, M. A. Odei, Evelyn Toseafa","doi":"10.1080/15228916.2022.2113209","DOIUrl":"https://doi.org/10.1080/15228916.2022.2113209","url":null,"abstract":"ABSTRACT This paper aims at investigating the various factors driving technological and non-technological innovations in the manufacturing and service sectors in Ghana. We argue that numerous previous studies have shown that digitalization, firms’ collaborations, access to finance, engaging in research and development and certain firm characteristic such as age, size and ownership influence firms’ aptitude and incentives to be innovative. However, in the context of developing countries like Ghana, we do not know whether these same determinants also have positive effects on stimulating innovations at the firm-level. Using a sample of 549 firms sourced from the World Bank Enterprises Survey conducted between 2007 and 2013, this study finds that the adoption of digitalization promotes non-technological (organizational) innovations than technological innovations. We also find that firms’ innovation collaboration with consultants and universities rather exert no impact on technological and non-technological innovations. Our finding show that internal R&D enhance technological innovations and not non-technological innovations. The main practical implications of the study are that attempts to boosting firm-level and developing countries innovation potentials should mainly focus on improving internal R&D and innovation support activities, expanding access to finance, and upgrading Information and Communication Technology (ICT) infrastructure to enhance digitalization.","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"24 1","pages":"467 - 490"},"PeriodicalIF":1.9,"publicationDate":"2022-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42462294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-18DOI: 10.1080/15228916.2022.2112487
L. Wamalwa
ABSTRACT Leaders play a vital role in the development of dynamic capabilities. However, the effects of leadership styles on firms’ dynamic capabilities have not been fully explored, with relatively few studies examining the relationship between leadership and dynamic capabilities. This research examined the influence of transformational and transactional leadership styles on dynamic capabilities. Using data from 279 Kenyan firms. Data analysis was done using hierarchical linear regression model. The finding shows that transformational and transactional leadership styles influence the development of organizational dynamic capabilities. While the transformational leadership style leads to the development of sensing, seizing, and configuration capabilities, transactional leaders do not affect the development of sensing dynamic capabilities. However, they have significant effects on seizing and configuration capabilities development. This study develops knowledge that enables leaders, scholars and practitioners to understand how to use different leadership styles to pursue or develop different dynamic capabilities.
{"title":"Transactional and Transformational Leadership Styles, Sensing, Seizing, and Configuration Dynamic Capabilities in Kenyan Firms","authors":"L. Wamalwa","doi":"10.1080/15228916.2022.2112487","DOIUrl":"https://doi.org/10.1080/15228916.2022.2112487","url":null,"abstract":"ABSTRACT Leaders play a vital role in the development of dynamic capabilities. However, the effects of leadership styles on firms’ dynamic capabilities have not been fully explored, with relatively few studies examining the relationship between leadership and dynamic capabilities. This research examined the influence of transformational and transactional leadership styles on dynamic capabilities. Using data from 279 Kenyan firms. Data analysis was done using hierarchical linear regression model. The finding shows that transformational and transactional leadership styles influence the development of organizational dynamic capabilities. While the transformational leadership style leads to the development of sensing, seizing, and configuration capabilities, transactional leaders do not affect the development of sensing dynamic capabilities. However, they have significant effects on seizing and configuration capabilities development. This study develops knowledge that enables leaders, scholars and practitioners to understand how to use different leadership styles to pursue or develop different dynamic capabilities.","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"24 1","pages":"444 - 466"},"PeriodicalIF":1.9,"publicationDate":"2022-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48055184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-11DOI: 10.1080/15228916.2022.2107317
L. N. Tettey, Oliver Kwabena Aggrey, G. Acheampong
ABSTRACT In this study, we seek to understand the role of relationship marketing in achieving customer loyalty in Ghana’s informal economy. The study further investigated the role of customer perceived value as a pass-through mechanism for the relationship between relationship marketing and customer loyalty. We collected primary data from 229 customers of informal economy operators in Accra. The data was then analyzed using structural equation modeling utilizing the STATA 15 Package. Our findings indicate that commitment is the only fundamental relationship marketing factor investigated that has a direct influence on customer loyalty in the informal business context. Trust and conflict handling on the other hand benefit significantly from the presence of customer perceived value whereas communication seems to have negligible effects. Consequently, scholars and marketing practitioners seeking to deploy the relationship marketing concept in the informal economy need to be aware of these contextual interplays and how they shape further discussions of the relationship marketing theory.
{"title":"Relationship Marketing and Customer Loyalty in Ghana’s Informal Economy: Does Customer Perceived Value Matter?","authors":"L. N. Tettey, Oliver Kwabena Aggrey, G. Acheampong","doi":"10.1080/15228916.2022.2107317","DOIUrl":"https://doi.org/10.1080/15228916.2022.2107317","url":null,"abstract":"ABSTRACT In this study, we seek to understand the role of relationship marketing in achieving customer loyalty in Ghana’s informal economy. The study further investigated the role of customer perceived value as a pass-through mechanism for the relationship between relationship marketing and customer loyalty. We collected primary data from 229 customers of informal economy operators in Accra. The data was then analyzed using structural equation modeling utilizing the STATA 15 Package. Our findings indicate that commitment is the only fundamental relationship marketing factor investigated that has a direct influence on customer loyalty in the informal business context. Trust and conflict handling on the other hand benefit significantly from the presence of customer perceived value whereas communication seems to have negligible effects. Consequently, scholars and marketing practitioners seeking to deploy the relationship marketing concept in the informal economy need to be aware of these contextual interplays and how they shape further discussions of the relationship marketing theory.","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"24 1","pages":"427 - 443"},"PeriodicalIF":1.9,"publicationDate":"2022-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43119635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-18DOI: 10.1080/15228916.2022.2100745
Edward M. Mungai, S. Ndiritu, Tazeeb S. Rajwani
ABSTRACT Stakeholder pressure is among the pathways through which firms are being prodded to adopt environmental management practices. Owing to research paucity from the context of developing countries and overall inconclusiveness, this research investigates whether mimetic, normative, and coercive pressures (which encompass stakeholder pressure) sway firms into adopting resource management and energy efficiency. An analysis of data from 852 firms in Kenya using a simple probit model, suggests that all the three types of stakeholder pressure positively influenced corporate resource management and energy efficiency. This augments our postulations on both stakeholder and neo-institutional theories. Based on these findings, it is plausible to view stakeholders as critical ‘tools’ that can foster corporate sustainability initiatives in developing countries.
{"title":"Environmental Dilemma? Explicating Stakeholder Engagement in Kenyan Firms","authors":"Edward M. Mungai, S. Ndiritu, Tazeeb S. Rajwani","doi":"10.1080/15228916.2022.2100745","DOIUrl":"https://doi.org/10.1080/15228916.2022.2100745","url":null,"abstract":"ABSTRACT Stakeholder pressure is among the pathways through which firms are being prodded to adopt environmental management practices. Owing to research paucity from the context of developing countries and overall inconclusiveness, this research investigates whether mimetic, normative, and coercive pressures (which encompass stakeholder pressure) sway firms into adopting resource management and energy efficiency. An analysis of data from 852 firms in Kenya using a simple probit model, suggests that all the three types of stakeholder pressure positively influenced corporate resource management and energy efficiency. This augments our postulations on both stakeholder and neo-institutional theories. Based on these findings, it is plausible to view stakeholders as critical ‘tools’ that can foster corporate sustainability initiatives in developing countries.","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"24 1","pages":"404 - 426"},"PeriodicalIF":1.9,"publicationDate":"2022-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41904609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-07DOI: 10.1080/15228916.2022.2078933
Jonathan Mukiza Peter Kansheba, M. Marobhe, A. Wald
ABSTRACT The Covid-19 (corona virus) disruptions have necessitated a new way of thinking about how entrepreneurship and its environments (ecosystems) function in times of heightened uncertainty. Based on a sample of 237 entrepreneurial ecosystem (EE) stakeholders in Tanzania – an emerging economy, we examine the pandemic economic consequences steered by government countermeasures on the EE-perceived quality and performance. We further examined the role played by EE stakeholders` engagement, collaboration, and support during the crisis. Our structural equation model results suggest that strictness of government counter measures for containment of the current pandemic predicament has a bearing on EE- perceived quality and performance by fueling EE vulnerability via amplifying the magnitude of the negative effects. We further find that stakeholders` engagement and collaboration play a significant role in improving the EE-perceived quality and slowing down EE-vulnerability. We conclude by providing the implications and avenues for future research.
{"title":"Cushioning the Covid-19 Economic Consequences on Entrepreneurial Ecosystems: The Role of Stakeholders` Engagement, Collaboration, and Support","authors":"Jonathan Mukiza Peter Kansheba, M. Marobhe, A. Wald","doi":"10.1080/15228916.2022.2078933","DOIUrl":"https://doi.org/10.1080/15228916.2022.2078933","url":null,"abstract":"ABSTRACT The Covid-19 (corona virus) disruptions have necessitated a new way of thinking about how entrepreneurship and its environments (ecosystems) function in times of heightened uncertainty. Based on a sample of 237 entrepreneurial ecosystem (EE) stakeholders in Tanzania – an emerging economy, we examine the pandemic economic consequences steered by government countermeasures on the EE-perceived quality and performance. We further examined the role played by EE stakeholders` engagement, collaboration, and support during the crisis. Our structural equation model results suggest that strictness of government counter measures for containment of the current pandemic predicament has a bearing on EE- perceived quality and performance by fueling EE vulnerability via amplifying the magnitude of the negative effects. We further find that stakeholders` engagement and collaboration play a significant role in improving the EE-perceived quality and slowing down EE-vulnerability. We conclude by providing the implications and avenues for future research.","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"24 1","pages":"214 - 234"},"PeriodicalIF":1.9,"publicationDate":"2022-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49095419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-20DOI: 10.1080/15228916.2022.2078937
J. K. D. Fieve, E. Chrysostome
{"title":"Credit Cooperative Lending Loans as Challenges and Opportunities for Women Entrepreneurship in Africa: Evidence from Ghana","authors":"J. K. D. Fieve, E. Chrysostome","doi":"10.1080/15228916.2022.2078937","DOIUrl":"https://doi.org/10.1080/15228916.2022.2078937","url":null,"abstract":"","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":" ","pages":""},"PeriodicalIF":1.9,"publicationDate":"2022-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46325915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-20DOI: 10.1080/15228916.2022.2087443
J. Forson, A. I. Braimah, S. K. Asiamah, R. Kuranchie-Pong, Edward Daniels, Samuel Evergreen Adjavon
ABSTRACT In this paper, we reexamine the determinants of nonperforming loans through the impact of supervisory devices in credit risk management in Africa. The paper employs bank-specific, macroeconomic and institutional data for a panel of 14 universal banks over the period 2009 to 2020. We develop models that capture the role of regulatory supervision on credit risk. Findings from the Panels Corrected Standard Errors (PCSE) and the system GMM shows that previous year’s NPL and inflation significantly affect NPLs in the banking space of Gana. Bank size and financial development are inversely associated with NPLs. The interactive term of regulatory quality and government effectiveness on NPLs has net negative effect. This suggest that regulatory quality enhances the reductive effects of government effectiveness on NPLs. Our findings in general lends credence to the financial instability theory as NPLs in the Ghanaian context has been the outcome of activities of speculative borrowers.
{"title":"Banking Supervision and Nonperforming Loans in Africa: Does Institutional Quality Matter in the Ghanaian Banking Space?","authors":"J. Forson, A. I. Braimah, S. K. Asiamah, R. Kuranchie-Pong, Edward Daniels, Samuel Evergreen Adjavon","doi":"10.1080/15228916.2022.2087443","DOIUrl":"https://doi.org/10.1080/15228916.2022.2087443","url":null,"abstract":"ABSTRACT In this paper, we reexamine the determinants of nonperforming loans through the impact of supervisory devices in credit risk management in Africa. The paper employs bank-specific, macroeconomic and institutional data for a panel of 14 universal banks over the period 2009 to 2020. We develop models that capture the role of regulatory supervision on credit risk. Findings from the Panels Corrected Standard Errors (PCSE) and the system GMM shows that previous year’s NPL and inflation significantly affect NPLs in the banking space of Gana. Bank size and financial development are inversely associated with NPLs. The interactive term of regulatory quality and government effectiveness on NPLs has net negative effect. This suggest that regulatory quality enhances the reductive effects of government effectiveness on NPLs. Our findings in general lends credence to the financial instability theory as NPLs in the Ghanaian context has been the outcome of activities of speculative borrowers.","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"24 1","pages":"384 - 403"},"PeriodicalIF":1.9,"publicationDate":"2022-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41726134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-12DOI: 10.1080/15228916.2022.2087442
A. G. Agu
ABSTRACT Given the increasing lucrativeness and competitiveness of the restaurant industry in Nigeria, a number of micro operators have emerged, and many operate within a defined market such as university environments. Knowing the service failure and recovery strategies applicable to this set of restaurants is necessary in building customer satisfaction and loyalty after failure encounters. Since this knowledge is currently lacking in the literature, this study anchors on the justice theory to close the gap. First, an exploratory research helped to identify common service failures and recovery strategies in micro restaurants. Thereafter, a survey involving a purposive sample of 140 customers of a micro-restaurant was conducted and collected data assessed with Hierarchical Multiple Regression Analysis in SPSS 23.0. Findings indicate that the service recovery strategies significantly influence customer satisfaction and loyalty, with ‘sincere apology’ having the highest influence. Besides, failure severity was found to mediate the relationship between service recovery strategies and customer satisfaction/loyalty.
{"title":"Recovery Strategies of a Micro Restaurant in Nigeria: Implications on Customer Satisfaction and Loyalty","authors":"A. G. Agu","doi":"10.1080/15228916.2022.2087442","DOIUrl":"https://doi.org/10.1080/15228916.2022.2087442","url":null,"abstract":"ABSTRACT Given the increasing lucrativeness and competitiveness of the restaurant industry in Nigeria, a number of micro operators have emerged, and many operate within a defined market such as university environments. Knowing the service failure and recovery strategies applicable to this set of restaurants is necessary in building customer satisfaction and loyalty after failure encounters. Since this knowledge is currently lacking in the literature, this study anchors on the justice theory to close the gap. First, an exploratory research helped to identify common service failures and recovery strategies in micro restaurants. Thereafter, a survey involving a purposive sample of 140 customers of a micro-restaurant was conducted and collected data assessed with Hierarchical Multiple Regression Analysis in SPSS 23.0. Findings indicate that the service recovery strategies significantly influence customer satisfaction and loyalty, with ‘sincere apology’ having the highest influence. Besides, failure severity was found to mediate the relationship between service recovery strategies and customer satisfaction/loyalty.","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"24 1","pages":"363 - 383"},"PeriodicalIF":1.9,"publicationDate":"2022-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46385413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-25DOI: 10.1080/15228916.2022.2079275
Hadizatou Ali, Jean-Pierre Gueyié, E. Chrysostome
ABSTRACT The involvement of women in business in developing countries has become a subject of great interest for many researchers. In particular, female involvement in microfinance institutions has received special attention from governments and development institutions given its potential impact on poverty alleviation. This paper assesses the effect of gender on the credit risk and performance of microfinance institutions in sub-Saharan Africa. A sample of 43 microfinance institutions from 19 sub-Saharan African countries was selected and data was collected over the period 2010–2016. Seemingly unrelated regressions (SURs) were performed to examine how gender affects the credit risk and performance of microfinance institutions. The findings do not show any significant impact of female loan officers on credit risk, financial performance or social performance. Thus, all else being equal in the countries analyzed, female loan officers do not impact the credit risk and performance differently compared to male credit officers. The contribution of this paper is to shed light on the debate on the impact of gender on the performance of microfinance institutions.
{"title":"Gender, Credit Risk and Performance in Sub-Saharan African Microfinance Institutions","authors":"Hadizatou Ali, Jean-Pierre Gueyié, E. Chrysostome","doi":"10.1080/15228916.2022.2079275","DOIUrl":"https://doi.org/10.1080/15228916.2022.2079275","url":null,"abstract":"ABSTRACT The involvement of women in business in developing countries has become a subject of great interest for many researchers. In particular, female involvement in microfinance institutions has received special attention from governments and development institutions given its potential impact on poverty alleviation. This paper assesses the effect of gender on the credit risk and performance of microfinance institutions in sub-Saharan Africa. A sample of 43 microfinance institutions from 19 sub-Saharan African countries was selected and data was collected over the period 2010–2016. Seemingly unrelated regressions (SURs) were performed to examine how gender affects the credit risk and performance of microfinance institutions. The findings do not show any significant impact of female loan officers on credit risk, financial performance or social performance. Thus, all else being equal in the countries analyzed, female loan officers do not impact the credit risk and performance differently compared to male credit officers. The contribution of this paper is to shed light on the debate on the impact of gender on the performance of microfinance institutions.","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"24 1","pages":"235 - 259"},"PeriodicalIF":1.9,"publicationDate":"2022-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43380858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-22DOI: 10.1080/15228916.2022.2079871
B. Doucouré, Assane Diagne
ABSTRACT The main purpose of this study is to investigate whether market orientation interacts with innovativeness to generate a dynamic capability that procures sustainable competitive advantage drawing on the resource-based theory and the dynamic-capabilities perspective. The structural equation modeling was established to explain the complex relationship between market orientation, innovativeness, and competitive advantage. To test the hypothesis, this study used partial least square with data from a survey of 105 women entrepreneurs. The results show that market orientation influences competitive advantage only when it is bundled together with innovativeness as an internal complementary resource.
{"title":"Market Orientation, Innovativeness and Competitive Advantage: Empirical Insight from Women Entrepreneurs in the Senegalese agri-food Sector","authors":"B. Doucouré, Assane Diagne","doi":"10.1080/15228916.2022.2079871","DOIUrl":"https://doi.org/10.1080/15228916.2022.2079871","url":null,"abstract":"ABSTRACT The main purpose of this study is to investigate whether market orientation interacts with innovativeness to generate a dynamic capability that procures sustainable competitive advantage drawing on the resource-based theory and the dynamic-capabilities perspective. The structural equation modeling was established to explain the complex relationship between market orientation, innovativeness, and competitive advantage. To test the hypothesis, this study used partial least square with data from a survey of 105 women entrepreneurs. The results show that market orientation influences competitive advantage only when it is bundled together with innovativeness as an internal complementary resource.","PeriodicalId":46981,"journal":{"name":"Journal of African Business","volume":"24 1","pages":"320 - 344"},"PeriodicalIF":1.9,"publicationDate":"2022-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42020077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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