Pub Date : 2023-03-15DOI: 10.1080/08841241.2023.2186558
S. Roy, Arnold Japutra, Gaganpreet Singh, R. Chakraborti
{"title":"Decision comfort and student engagement in higher education","authors":"S. Roy, Arnold Japutra, Gaganpreet Singh, R. Chakraborti","doi":"10.1080/08841241.2023.2186558","DOIUrl":"https://doi.org/10.1080/08841241.2023.2186558","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44464080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-15DOI: 10.1080/08841241.2023.2186560
Amalia E. Maulana, P. Patterson, A. Satria, Indry A. Pradipta
{"title":"Alumni connectedness and its role in intention to contribute to higher education institutions","authors":"Amalia E. Maulana, P. Patterson, A. Satria, Indry A. Pradipta","doi":"10.1080/08841241.2023.2186560","DOIUrl":"https://doi.org/10.1080/08841241.2023.2186560","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41475174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-24DOI: 10.1080/08841241.2023.2166188
P. Capriotti, Andrea Oliveira, Carmen Carretón
{"title":"A model for assessing the active presence of institutions on social media: application to universities worldwide","authors":"P. Capriotti, Andrea Oliveira, Carmen Carretón","doi":"10.1080/08841241.2023.2166188","DOIUrl":"https://doi.org/10.1080/08841241.2023.2166188","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44688804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-23DOI: 10.1080/08841241.2023.2172643
Teodoro Luque-Martínez, Luis Doña-Toledo, Nina Faraoni
{"title":"What determines the loyalty of university graduates? Analysis of sociodemographic factors and university experience","authors":"Teodoro Luque-Martínez, Luis Doña-Toledo, Nina Faraoni","doi":"10.1080/08841241.2023.2172643","DOIUrl":"https://doi.org/10.1080/08841241.2023.2172643","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43092602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-19DOI: 10.1080/08841241.2023.2177789
Ilker Cingillioglu, Uri Gal, A. Prokhorov
{"title":"Social media marketing for student recruitment: an algorithmically sequenced literature review","authors":"Ilker Cingillioglu, Uri Gal, A. Prokhorov","doi":"10.1080/08841241.2023.2177789","DOIUrl":"https://doi.org/10.1080/08841241.2023.2177789","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41425114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-29DOI: 10.1080/08841241.2022.2163334
A. Eldegwy, Tamer H. Elsharnouby, W. Kortam
{"title":"Blue blood students of occupational dynasties and their university choice: the moderating role of parent–child occupational following","authors":"A. Eldegwy, Tamer H. Elsharnouby, W. Kortam","doi":"10.1080/08841241.2022.2163334","DOIUrl":"https://doi.org/10.1080/08841241.2022.2163334","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43366692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-29DOI: 10.1080/08841241.2022.2157069
Joshua Sarpong
{"title":"Reconciling research autonomy and marketisation in New Zealand universities: the idea of strategic entrepreneurialism","authors":"Joshua Sarpong","doi":"10.1080/08841241.2022.2157069","DOIUrl":"https://doi.org/10.1080/08841241.2022.2157069","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46757737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-28DOI: 10.1080/08841241.2022.2149665
Mona Nassar, A. Heinze, S. Jasimuddin, C. Procter
{"title":"Does students’ satisfaction matter to faculty job satisfaction in higher education?","authors":"Mona Nassar, A. Heinze, S. Jasimuddin, C. Procter","doi":"10.1080/08841241.2022.2149665","DOIUrl":"https://doi.org/10.1080/08841241.2022.2149665","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43948452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-25DOI: 10.1080/08841241.2022.2158988
Camilla Seitl, Åsa Rejnö
{"title":"Marketing of educational programs – a study of Swedish universities through presented images","authors":"Camilla Seitl, Åsa Rejnö","doi":"10.1080/08841241.2022.2158988","DOIUrl":"https://doi.org/10.1080/08841241.2022.2158988","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45781306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-05DOI: 10.1080/08841241.2022.2152919
Ali Galip Ayvat, F. Gunturkun
{"title":"Analysis of the effect of a university’s integrated marketing communication activities on university choices using the decision tree technique","authors":"Ali Galip Ayvat, F. Gunturkun","doi":"10.1080/08841241.2022.2152919","DOIUrl":"https://doi.org/10.1080/08841241.2022.2152919","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45672226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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