Pub Date : 2021-12-02DOI: 10.1080/08841241.2021.2006853
K. Banwait, Charles Hancock
{"title":"Post Browne Review: a reflective analysis of marketisation dilemmas of senior managers in English universities","authors":"K. Banwait, Charles Hancock","doi":"10.1080/08841241.2021.2006853","DOIUrl":"https://doi.org/10.1080/08841241.2021.2006853","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2021-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48648549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-02DOI: 10.1080/08841241.2021.2006852
L. Le, Son Cong Bui, Giang-Huong Duong, Yun-Chieh Chang
{"title":"Understanding the relationships between B2C and C2C value co-creation in the universities: the mediating role of brand awareness","authors":"L. Le, Son Cong Bui, Giang-Huong Duong, Yun-Chieh Chang","doi":"10.1080/08841241.2021.2006852","DOIUrl":"https://doi.org/10.1080/08841241.2021.2006852","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2021-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46331330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-21DOI: 10.1080/08841241.2021.1989544
Y. Wu, C. Cheong
{"title":"Corporate branding of academic institutions: semiotic communication of logos and names","authors":"Y. Wu, C. Cheong","doi":"10.1080/08841241.2021.1989544","DOIUrl":"https://doi.org/10.1080/08841241.2021.1989544","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2021-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42911161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-12DOI: 10.1080/08841241.2021.1998285
Umer Zaman, M. Aktan, H. Baber, Shahid Nawaz
{"title":"Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement","authors":"Umer Zaman, M. Aktan, H. Baber, Shahid Nawaz","doi":"10.1080/08841241.2021.1998285","DOIUrl":"https://doi.org/10.1080/08841241.2021.1998285","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2021-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45594260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-28DOI: 10.1080/08841241.2021.1991072
Syed Asim Shah, Muhammad Haroon Shoukat, M. Ahmad, Bilal Khan
{"title":"Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation","authors":"Syed Asim Shah, Muhammad Haroon Shoukat, M. Ahmad, Bilal Khan","doi":"10.1080/08841241.2021.1991072","DOIUrl":"https://doi.org/10.1080/08841241.2021.1991072","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2021-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49538135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-26DOI: 10.1080/08841241.2021.1992814
Fahmida Naheen, Tamer H. Elsharnouby
{"title":"You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour","authors":"Fahmida Naheen, Tamer H. Elsharnouby","doi":"10.1080/08841241.2021.1992814","DOIUrl":"https://doi.org/10.1080/08841241.2021.1992814","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46787990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-21DOI: 10.1080/08841241.2021.1977450
Purificación Alcaide-Pulido, H. O’Sullivan, C. Chapleo
{"title":"The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students","authors":"Purificación Alcaide-Pulido, H. O’Sullivan, C. Chapleo","doi":"10.1080/08841241.2021.1977450","DOIUrl":"https://doi.org/10.1080/08841241.2021.1977450","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"1 1","pages":""},"PeriodicalIF":3.3,"publicationDate":"2021-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41607409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-10DOI: 10.1080/08841241.2021.1977449
Leslie J. Wardley, J. Nadeau, Charles H. Bélanger
{"title":"A comparative analysis of institutional commitment: are business students different?","authors":"Leslie J. Wardley, J. Nadeau, Charles H. Bélanger","doi":"10.1080/08841241.2021.1977449","DOIUrl":"https://doi.org/10.1080/08841241.2021.1977449","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2021-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43176899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-10DOI: 10.1080/08841241.2021.1973646
J. Khan, J. Hemsley‐Brown
{"title":"Student satisfaction: the role of expectations in mitigating the pain of paying fees","authors":"J. Khan, J. Hemsley‐Brown","doi":"10.1080/08841241.2021.1973646","DOIUrl":"https://doi.org/10.1080/08841241.2021.1973646","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2021-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46391434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-03DOI: 10.1080/08841241.2021.1983689
Syed Aziz Anwar, M. S. Sohail, Ahmed Ankit, Meera Al-Marri
Higher Education Institutions (HEIs) providing online education have been facing challenges in an increasingly competitive market. Consequently, brand equity has gained importance. This study takes...
{"title":"Determinants of learner-centric brand equity for online universities in Gulf countries","authors":"Syed Aziz Anwar, M. S. Sohail, Ahmed Ankit, Meera Al-Marri","doi":"10.1080/08841241.2021.1983689","DOIUrl":"https://doi.org/10.1080/08841241.2021.1983689","url":null,"abstract":"Higher Education Institutions (HEIs) providing online education have been facing challenges in an increasingly competitive market. Consequently, brand equity has gained importance. This study takes...","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2021-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43434088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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