Pub Date : 2023-06-01DOI: 10.1080/08841241.2023.2219207
Matti J. Haverila, Kai C. Haverila, Caitlin McLaughlin
{"title":"Competence-based appraisal of the quality of higher education using the importance-performance (IPMA) analysis","authors":"Matti J. Haverila, Kai C. Haverila, Caitlin McLaughlin","doi":"10.1080/08841241.2023.2219207","DOIUrl":"https://doi.org/10.1080/08841241.2023.2219207","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47273753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.1080/08841241.2023.2219215
Diep Quoc Bao, Nguyen Dong Phong, Nguyen Dinh Tho
{"title":"Student participation and quality of college life in Vietnam: the roles of values and negative interactions","authors":"Diep Quoc Bao, Nguyen Dong Phong, Nguyen Dinh Tho","doi":"10.1080/08841241.2023.2219215","DOIUrl":"https://doi.org/10.1080/08841241.2023.2219215","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44825948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-29DOI: 10.1080/08841241.2023.2204468
Nino Tandilashvili, Sophie Balech, Marina Tabatadze
ABSTRACTIn the context of an increasingly competitive environment in higher education, this article looks at the determinants of student satisfaction in European business schools. We analysed one French and one Georgian business school through a survey of 551 students. Structural equation modelling was used to test the research hypotheses, with qualitative data analysis further explaining the findings. The results identify the determinants of student satisfaction and confirm a positive and significant influence of student satisfaction on their loyalty. However, the findings reveal an asymmetrical relationship between the two constructs and suggest that, in addition to a high level of satisfaction, affective ties need to be ensured between HEIs and their students to generate loyalty. The study contributes to the literature by emphasising the importance of customer satisfaction in a service industry from an affective standpoint through the lens of customer expectations. It also demonstrates the importance of dissatisfier elements, especially when it comes to examining loyalty. The results are of vital importance for business school management to develop strategies aimed at attracting and retaining students, which will in turn improve financial performance and successful positioning.KEYWORDS: Service qualitystudent satisfactionloyaltyHEdPERFNLPbusiness schoolaffective ties Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 39 out of 41 HEdPERF variables were retained for the study. Quality of health service and student residences were not included as they had no link with the cases concerned.2 Probably due to limitations in building this factor using the HEdPERF tool. See Appendix 2.
{"title":"The role of affective ties in the asymmetrical relationship between student satisfaction and loyalty. Comparative study of European business schools","authors":"Nino Tandilashvili, Sophie Balech, Marina Tabatadze","doi":"10.1080/08841241.2023.2204468","DOIUrl":"https://doi.org/10.1080/08841241.2023.2204468","url":null,"abstract":"ABSTRACTIn the context of an increasingly competitive environment in higher education, this article looks at the determinants of student satisfaction in European business schools. We analysed one French and one Georgian business school through a survey of 551 students. Structural equation modelling was used to test the research hypotheses, with qualitative data analysis further explaining the findings. The results identify the determinants of student satisfaction and confirm a positive and significant influence of student satisfaction on their loyalty. However, the findings reveal an asymmetrical relationship between the two constructs and suggest that, in addition to a high level of satisfaction, affective ties need to be ensured between HEIs and their students to generate loyalty. The study contributes to the literature by emphasising the importance of customer satisfaction in a service industry from an affective standpoint through the lens of customer expectations. It also demonstrates the importance of dissatisfier elements, especially when it comes to examining loyalty. The results are of vital importance for business school management to develop strategies aimed at attracting and retaining students, which will in turn improve financial performance and successful positioning.KEYWORDS: Service qualitystudent satisfactionloyaltyHEdPERFNLPbusiness schoolaffective ties Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 39 out of 41 HEdPERF variables were retained for the study. Quality of health service and student residences were not included as they had no link with the cases concerned.2 Probably due to limitations in building this factor using the HEdPERF tool. See Appendix 2.","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135791809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-09DOI: 10.1080/08841241.2022.2152918
Viraiyan Teeroovengadum, C. Ringle, R. Nunkoo, H. Coates
{"title":"Quality of higher education experience, satisfaction, and well-being: genuinely caring for our students-consumers","authors":"Viraiyan Teeroovengadum, C. Ringle, R. Nunkoo, H. Coates","doi":"10.1080/08841241.2022.2152918","DOIUrl":"https://doi.org/10.1080/08841241.2022.2152918","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42756272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-01DOI: 10.1080/08841241.2023.2204466
Rongbin Yang, S. Wibowo, Sameera Mubarak, M. Rahamathulla
Studies have been conducted on university students' acceptance of e-learning systems during COVID-19. However, less attention has been paid to students' use of e-learning post-pandemic. This research provides a more comprehensive framework to investigate the effects of e-learning students' various quality perceptions on attitude, learning engagement, and stickiness toward e-learning platforms. A survey-based quantitative method is adopted by this study in which sample data are collected from students in Australian universities. A total of 403 valid samples were analysed using covariance-based structural equation modelling. This study found that students' perceived educational quality, service quality, information quality, and technical system quality play different roles in their attitudes and behaviours towards e-learning. It expands the information system success model by comparing the effects of students' various perceived qualities on their ongoing commitment to e-learning. It provides insights to e-learning providers in pursuing better designs and more sustainable development of educational information systems.
{"title":"Managing students’ attitude, learning engagement, and stickiness towards e-learning post-COVID-19 in Australian universities: a perceived qualities perspective","authors":"Rongbin Yang, S. Wibowo, Sameera Mubarak, M. Rahamathulla","doi":"10.1080/08841241.2023.2204466","DOIUrl":"https://doi.org/10.1080/08841241.2023.2204466","url":null,"abstract":"Studies have been conducted on university students' acceptance of e-learning systems during COVID-19. However, less attention has been paid to students' use of e-learning post-pandemic. This research provides a more comprehensive framework to investigate the effects of e-learning students' various quality perceptions on attitude, learning engagement, and stickiness toward e-learning platforms. A survey-based quantitative method is adopted by this study in which sample data are collected from students in Australian universities. A total of 403 valid samples were analysed using covariance-based structural equation modelling. This study found that students' perceived educational quality, service quality, information quality, and technical system quality play different roles in their attitudes and behaviours towards e-learning. It expands the information system success model by comparing the effects of students' various perceived qualities on their ongoing commitment to e-learning. It provides insights to e-learning providers in pursuing better designs and more sustainable development of educational information systems.","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48819725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-25DOI: 10.1080/08841241.2023.2199693
Yung-Shen Yen
{"title":"Predicting students’ transfer intention to other universities using the push–pull–mooring model","authors":"Yung-Shen Yen","doi":"10.1080/08841241.2023.2199693","DOIUrl":"https://doi.org/10.1080/08841241.2023.2199693","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45302320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-30DOI: 10.1080/08841241.2023.2193941
L. Robinson
{"title":"Examining the antecedents of market mavenism in higher education","authors":"L. Robinson","doi":"10.1080/08841241.2023.2193941","DOIUrl":"https://doi.org/10.1080/08841241.2023.2193941","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45844388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-18DOI: 10.1080/08841241.2023.2172642
Florent Girardin, I. Blal, Renaud Lunardo
{"title":"The role of brand authenticity for higher education institutions","authors":"Florent Girardin, I. Blal, Renaud Lunardo","doi":"10.1080/08841241.2023.2172642","DOIUrl":"https://doi.org/10.1080/08841241.2023.2172642","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47698510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-18DOI: 10.1080/08841241.2023.2177788
David Amani
{"title":"Converting students into university brand evangelists: an empirical evidence from the higher education sector in Tanzania","authors":"David Amani","doi":"10.1080/08841241.2023.2177788","DOIUrl":"https://doi.org/10.1080/08841241.2023.2177788","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42967454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-18DOI: 10.1080/08841241.2023.2186561
Helena Rodrigues, C. Abreu
{"title":"Voluntourism – can universities shape the present into a future?","authors":"Helena Rodrigues, C. Abreu","doi":"10.1080/08841241.2023.2186561","DOIUrl":"https://doi.org/10.1080/08841241.2023.2186561","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44849253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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