Pub Date : 2022-11-28DOI: 10.1080/08841241.2022.2149664
Daniel Chin, Luke van der Laan, Jiraporn Surachartkumtonkun
This paper explores the approach taken by regional Australian universities in recruiting students from Thailand, and the extent to which these strategies influence Thai students’ decision-making. International education is Australia’s largest services export;however, the negative effects of the COVID-19 pandemic have prompted universities to re-strategize. Thus far, limited research has been conducted on Thai students in the context of Australian universities. This study utilised the Joanna Briggs Institute scoping review methodology, and it was found that research gaps exist around both the recruitment practices of regional universities in Thailand and the push and pull factors influencing a Thai student to study at a regional university. While the literature did address certain variables within this niche phenomenon, more bespoke investigation is required to provide a clearer indication on how regional universities can develop student recruitment initiatives in Thailand. After identifying these gaps, the article concludes with a framework with implications for both practice and future research. [ FROM AUTHOR]
{"title":"Marketing and recruitment strategies used by regional Australian universities in Thailand: a scoping review","authors":"Daniel Chin, Luke van der Laan, Jiraporn Surachartkumtonkun","doi":"10.1080/08841241.2022.2149664","DOIUrl":"https://doi.org/10.1080/08841241.2022.2149664","url":null,"abstract":"This paper explores the approach taken by regional Australian universities in recruiting students from Thailand, and the extent to which these strategies influence Thai students’ decision-making. International education is Australia’s largest services export;however, the negative effects of the COVID-19 pandemic have prompted universities to re-strategize. Thus far, limited research has been conducted on Thai students in the context of Australian universities. This study utilised the Joanna Briggs Institute scoping review methodology, and it was found that research gaps exist around both the recruitment practices of regional universities in Thailand and the push and pull factors influencing a Thai student to study at a regional university. While the literature did address certain variables within this niche phenomenon, more bespoke investigation is required to provide a clearer indication on how regional universities can develop student recruitment initiatives in Thailand. After identifying these gaps, the article concludes with a framework with implications for both practice and future research. [ FROM AUTHOR]","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44232746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-22DOI: 10.1080/08841241.2022.2143001
Jelle Mampaey, W. Lambrechts
{"title":"Reactive brand management in higher education: the case of a teacher training programme in the Netherlands","authors":"Jelle Mampaey, W. Lambrechts","doi":"10.1080/08841241.2022.2143001","DOIUrl":"https://doi.org/10.1080/08841241.2022.2143001","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49499802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-22DOI: 10.1080/08841241.2022.2146255
Shui-Lien Chen, Chiu Zyun Hiew
{"title":"Online brand equity for higher education in Taiwan: conceptualization, scale development, and validation","authors":"Shui-Lien Chen, Chiu Zyun Hiew","doi":"10.1080/08841241.2022.2146255","DOIUrl":"https://doi.org/10.1080/08841241.2022.2146255","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41790541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-13DOI: 10.1080/08841241.2022.2143000
Gerardo L. Blanco, Matthew Rombalski, Jhon Maldonado Mosquera
{"title":"Fulbrighters without Fulbright: branding US internationalization of higher education in a context of racial justice","authors":"Gerardo L. Blanco, Matthew Rombalski, Jhon Maldonado Mosquera","doi":"10.1080/08841241.2022.2143000","DOIUrl":"https://doi.org/10.1080/08841241.2022.2143000","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42455796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-06DOI: 10.1080/08841241.2022.2139791
Khawaja Fawad Latif, Rabail Tariq, Dilnaz Muneeb, U. Sahibzada, Shakil Ahmad
{"title":"University Social Responsibility and performance: the role of service quality, reputation, student satisfaction and trust.","authors":"Khawaja Fawad Latif, Rabail Tariq, Dilnaz Muneeb, U. Sahibzada, Shakil Ahmad","doi":"10.1080/08841241.2022.2139791","DOIUrl":"https://doi.org/10.1080/08841241.2022.2139791","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49632962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-06DOI: 10.1080/08841241.2022.2134956
N. Zarandi, A. Soares, H. Alves
{"title":"Strategies, benefits and barriers– a systematic literature review of student co-creation in higher education","authors":"N. Zarandi, A. Soares, H. Alves","doi":"10.1080/08841241.2022.2134956","DOIUrl":"https://doi.org/10.1080/08841241.2022.2134956","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47716207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-02DOI: 10.1080/08841241.2022.2139792
Stephen Wilkins, Joe Hazzam, John J. Ireland
{"title":"Servicescape in transnational higher education: the effects of campus design, physical environment and facilities on student experience and satisfaction","authors":"Stephen Wilkins, Joe Hazzam, John J. Ireland","doi":"10.1080/08841241.2022.2139792","DOIUrl":"https://doi.org/10.1080/08841241.2022.2139792","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43084298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-02DOI: 10.1080/08841241.2022.2139790
Anh Mai To, Michael Mindzak, N. Thongpapanl, Justin Mindzak
{"title":"Social media branding strategies of universities and colleges in Canada: a mixed-method approach investigating post characteristics and contents","authors":"Anh Mai To, Michael Mindzak, N. Thongpapanl, Justin Mindzak","doi":"10.1080/08841241.2022.2139790","DOIUrl":"https://doi.org/10.1080/08841241.2022.2139790","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46436094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-27DOI: 10.1080/08841241.2022.2134958
Ilse Struweg, M. Wait
{"title":"University brand personality: a student-focused anthropomorphic storytelling perspective","authors":"Ilse Struweg, M. Wait","doi":"10.1080/08841241.2022.2134958","DOIUrl":"https://doi.org/10.1080/08841241.2022.2134958","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46659479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-24DOI: 10.1080/08841241.2022.2134957
Maria de Fátima Cruz, H. Alves, Ricardo Gouveia Rodrigues
{"title":"A service-dominant logic of co-creation in higher education: emerging topics and conceptualizations","authors":"Maria de Fátima Cruz, H. Alves, Ricardo Gouveia Rodrigues","doi":"10.1080/08841241.2022.2134957","DOIUrl":"https://doi.org/10.1080/08841241.2022.2134957","url":null,"abstract":"","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":" ","pages":""},"PeriodicalIF":3.3,"publicationDate":"2022-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45897683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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