{"title":"America's worst charities: The effect of bad press on philanthropic giving behavior","authors":"J. Jones, R. Cantrell, Angela B. Lindsey","doi":"10.1002/NVSM.1616","DOIUrl":"https://doi.org/10.1002/NVSM.1616","url":null,"abstract":"","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78859687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Artistic consumption and well‐being: A song of two countries","authors":"Elyria A. Kemp, Kristina Martic, Nwamaka A. Anaza","doi":"10.1002/NVSM.1612","DOIUrl":"https://doi.org/10.1002/NVSM.1612","url":null,"abstract":"","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83323830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The effect of “socially moral” purchases on future financial donations","authors":"J. Jones, Anne M. Koenig","doi":"10.1002/NVSM.1614","DOIUrl":"https://doi.org/10.1002/NVSM.1614","url":null,"abstract":"","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"54 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78008189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Int J Nonprofit Volunt Sect Mark. 2019;24:e1629. https://doi.org/10.1002/nvsm.1629 To be competitive with rivals, charitable organizations must rely on carefully formulated promotion programs. The literature, however, provides mixed advice on the effectiveness of charitable appeals. As a result, there is a need for research to identify their prevalence and effectiveness. The present research conducts a content analysis of charitable promotions and finds that more than 55% appeal to selfless consumer motives (i.e., altruism). A subsequent experiment reveals that appealing to more selfless (i.e., altruism) versus less selfless (i.e., reputation) consumer motives results in consumers having a more favorable attitude toward the charitable organization. Furthermore, consumer involvement is found to moderate this effect; more (vs. less) selfless appeals promote a more positive attitude among consumers with low, but not for those with high, involvement with a charitable cause (e.g., animal welfare). Managers should consider appealing to altruism in their charitable promotions, especially when targeting low‐involvement consumers.
{"title":"Should charity promotions appeal to altruism?","authors":"James M. Leonhardt, R. Peterson","doi":"10.1002/NVSM.1629","DOIUrl":"https://doi.org/10.1002/NVSM.1629","url":null,"abstract":"Int J Nonprofit Volunt Sect Mark. 2019;24:e1629. https://doi.org/10.1002/nvsm.1629 To be competitive with rivals, charitable organizations must rely on carefully formulated promotion programs. The literature, however, provides mixed advice on the effectiveness of charitable appeals. As a result, there is a need for research to identify their prevalence and effectiveness. The present research conducts a content analysis of charitable promotions and finds that more than 55% appeal to selfless consumer motives (i.e., altruism). A subsequent experiment reveals that appealing to more selfless (i.e., altruism) versus less selfless (i.e., reputation) consumer motives results in consumers having a more favorable attitude toward the charitable organization. Furthermore, consumer involvement is found to moderate this effect; more (vs. less) selfless appeals promote a more positive attitude among consumers with low, but not for those with high, involvement with a charitable cause (e.g., animal welfare). Managers should consider appealing to altruism in their charitable promotions, especially when targeting low‐involvement consumers.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"67 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91027978","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Workplace giving is a widely used philanthropic tool. While it has great unmet potential it is also facing a number of challenges, including competition from informal crowdfunding campaigns. In the face of such challenges, we take stock of the extant research to better understand the value and future of workplace giving, including more firmly understanding employee actions and preferences. Workplace giving studies can augment knowledge about contextual giving or bounded settings for exploring basic philanthropic questions (e.g., donor control or gift elasticity). We use a three-part conceptual framework to synthesize and discuss research on individual workplace giving in the context of broader giving behaviors. We address what researchers know, do not know, and need to know on the topic of workplace giving.
{"title":"I give at the office: A review of workplace giving research, theory, and practice","authors":"Genevieve G. Shaker, R. Christensen","doi":"10.1002/NVSM.1628","DOIUrl":"https://doi.org/10.1002/NVSM.1628","url":null,"abstract":"Workplace giving is a widely used philanthropic tool. While it has great unmet potential it is also facing a number of challenges, including competition from informal crowdfunding campaigns. In the face of such challenges, we take stock of the extant research to better understand the value and future of workplace giving, including more firmly understanding employee actions and preferences. Workplace giving studies can augment knowledge about contextual giving or bounded settings for exploring basic philanthropic questions (e.g., donor control or gift elasticity). We use a three-part conceptual framework to synthesize and discuss research on individual workplace giving in the context of broader giving behaviors. We address what researchers know, do not know, and need to know on the topic of workplace giving.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79757930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Improving effectiveness of public service advertisements to prevent texting and driving of American youth","authors":"W. H. Henley, S. Ranganathan, Amulya Gurtu","doi":"10.1002/NVSM.1626","DOIUrl":"https://doi.org/10.1002/NVSM.1626","url":null,"abstract":"","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"89 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80244653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Does the engaged public's evaluation of networking practices matter? The effects of polarized attitudes and the reputation of networking on individuals' word-of-mouth behaviors","authors":"Jisu Kim, Keonyoung Park, Hyejoon Rim","doi":"10.1002/NVSM.1624","DOIUrl":"https://doi.org/10.1002/NVSM.1624","url":null,"abstract":"","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79873262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The interactions between customers and organizations have been regarded as a core aspect in cocreating and developing new products and practices. The current study explores these interactions in the context of citizens and nonprofit organizations. The study comprises two parts: (a) a qualitative approach using interviews and the analysis of social networks to better understand the organization's social media marketing practices and corresponding outcomes and (b) a quantitative approach to analyze antecedents and outcomes of trust and being committed to participate in a nonprofit organization such as Amnesty International. From the qualitative approach, the findings highlight that Amnesty International uses social media (Facebook) to share information, and citizens tend to consider sharing posts, but they do not express new ideas or interact with the organization. These findings contribute to structure the model analyzed in the second stage of the research. Regarding the qualitative approach, the results show that organizational credibility is the most significant driver of trust followed by communicative ability. Affectively commitment to participation and relationship perception act as outcomes of overall commitment.
{"title":"Exploring sources and outcomes of trust and commitment to nonprofit organizations: The case of Amnesty International Portugal","authors":"S. Loureiro, E. Sarmento, João Galelo","doi":"10.1002/NVSM.1598","DOIUrl":"https://doi.org/10.1002/NVSM.1598","url":null,"abstract":"The interactions between customers and organizations have been regarded as a core aspect in cocreating and developing new products and practices. The current study explores these interactions in the context of citizens and nonprofit organizations. The study comprises two parts: (a) a qualitative approach using interviews and the analysis of social networks to better understand the organization's social media marketing practices and corresponding outcomes and (b) a quantitative approach to analyze antecedents and outcomes of trust and being committed to participate in a nonprofit organization such as Amnesty International. From the qualitative approach, the findings highlight that Amnesty International uses social media (Facebook) to share information, and citizens tend to consider sharing posts, but they do not express new ideas or interact with the organization. These findings contribute to structure the model analyzed in the second stage of the research. Regarding the qualitative approach, the results show that organizational credibility is the most significant driver of trust followed by communicative ability. Affectively commitment to participation and relationship perception act as outcomes of overall commitment.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90097642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nonprofit arts and cultural organizations use marketing to sustain viability. This study uses data from the Cultural Data Project to examine the effects of marketing on revenue in arts and cultural organizations. The current analysis demonstrates that total marketing expense is positively related to total revenue. Marketing expense used for fund-raising positively influences donation income, as intended, whereas commercial income is not affected. Alternatively, marketing expense for programs positively influences both commercial income, as intended, and donation income. The novel finding from this study is that marketing expense mainly targeting non-donor ticket buyers not only increases commercial income but also augments donation income in arts and cultural organizations.
{"title":"Marketing expense and financial performance in arts and cultural organizations","authors":"Hyunjung Lee, K. Ha, Young-Seok Kim","doi":"10.1002/NVSM.1588","DOIUrl":"https://doi.org/10.1002/NVSM.1588","url":null,"abstract":"Nonprofit arts and cultural organizations use marketing to sustain viability. This study uses data from the Cultural Data Project to examine the effects of marketing on revenue in arts and cultural organizations. The current analysis demonstrates that total marketing expense is positively related to total revenue. Marketing expense used for fund-raising positively influences donation income, as intended, whereas commercial income is not affected. Alternatively, marketing expense for programs positively influences both commercial income, as intended, and donation income. The novel finding from this study is that marketing expense mainly targeting non-donor ticket buyers not only increases commercial income but also augments donation income in arts and cultural organizations.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"55 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89020470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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