{"title":"Better with coffee: Synergies and library patronage","authors":"James Manley, Joyce V. Garczynski","doi":"10.1002/NVSM.1611","DOIUrl":"https://doi.org/10.1002/NVSM.1611","url":null,"abstract":"","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"80 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77367927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Segmenting the Belgian charitable sector: The impact of environmental factors on households' generosity","authors":"E. Denis, C. Pecheux, A. Decrop","doi":"10.1002/NVSM.1606","DOIUrl":"https://doi.org/10.1002/NVSM.1606","url":null,"abstract":"","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"31 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83668666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Holier than thou: Investigating the relationship between religiosity and charitable giving","authors":"James A. Roberts, Meredith E. David","doi":"10.1002/NVSM.1619","DOIUrl":"https://doi.org/10.1002/NVSM.1619","url":null,"abstract":"","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91158544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the United States, many volunteers contribute unpaid labor to nonprofit organizations. This labor includes direct volunteer service (working in close physical proximity to individuals who receive assistance, such as homeless and elderly individuals) and indirect volunteer service (administrative or fundraising tasks that do not require direct engagement with the target population). This paper extends the marketing theory of product contagion, in which proximity to disgust-inducing stimuli devalues consumer products, to preferences for direct versus indirect volunteer activities. A study conducted among U.S.-based adults found that higher sensitivity to disgust led to a greater preference for indirect volunteer service opportunities over direct volunteer opportunities. This result—which did not differ by gender—was mediated by the likelihood that indirect (vs. direct) volunteering was perceived as representative of volunteer work. Disgust sensitivity did not predict the total amount of volunteer work performed. Implications for recruitment and retention of volunteers are discussed.
{"title":"The role of disgust sensitivity in volunteer recruitment and retention","authors":"Eric J Hamerman, Abigail B. Schneider","doi":"10.1002/NVSM.1597","DOIUrl":"https://doi.org/10.1002/NVSM.1597","url":null,"abstract":"In the United States, many volunteers contribute unpaid labor to nonprofit organizations. This labor includes direct volunteer service (working in close physical proximity to individuals who receive assistance, such as homeless and elderly individuals) and indirect volunteer service (administrative or fundraising tasks that do not require direct engagement with the target population). This paper extends the marketing theory of product contagion, in which proximity to disgust-inducing stimuli devalues consumer products, to preferences for direct versus indirect volunteer activities. A study conducted among U.S.-based adults found that higher sensitivity to disgust led to a greater preference for indirect volunteer service opportunities over direct volunteer opportunities. This result—which did not differ by gender—was mediated by the likelihood that indirect (vs. direct) volunteering was perceived as representative of volunteer work. Disgust sensitivity did not predict the total amount of volunteer work performed. Implications for recruitment and retention of volunteers are discussed.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81036706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social marketing: Using the health belief model to understand breast cancer protective behaviours among women","authors":"E. Y. Tweneboah-Koduah","doi":"10.1002/NVSM.1613","DOIUrl":"https://doi.org/10.1002/NVSM.1613","url":null,"abstract":"","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"49 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73378213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The growing rates of obesity in both developed and developing countries are alarming. Most studies on obesity mainly focus on individuals in developed countries with ready access to food. Limited studies explore obesity in developing countries with limited access to healthier foods. In addition, studies show self-acceptance and self-efficacy are essential to healthier well-being. The purpose of this study is (a) to explore the impact of self-acceptance on individuals' self-efficacy to weight management and (b) to investigate the impact of self-efficacy on individuals' attitude and intention in regard to weight managements. Using data from Indonesia (N = 499), the respondents are divided based on their body mass index. The results show that self-acceptance significantly influenced individuals' self-efficacy, especially for individuals who are obese. Furthermore, self-efficacy did not influence individual attitude toward weight management. Finally, attitude toward weight management only influenced people who are obese and not individuals who are overweight. The results of this study will have significant implications to government, social marketers, and not-for-profit organizations in fighting the epidemic in developing countries.
{"title":"Investigating the importance of self‐acceptance and self‐efficacy on weight management in a developing country","authors":"D. Arli, Nadia Sutanto","doi":"10.1002/NVSM.1583","DOIUrl":"https://doi.org/10.1002/NVSM.1583","url":null,"abstract":"The growing rates of obesity in both developed and developing countries are alarming. Most studies on obesity mainly focus on individuals in developed countries with ready access to food. Limited studies explore obesity in developing countries with limited access to healthier foods. In addition, studies show self-acceptance and self-efficacy are essential to healthier well-being. The purpose of this study is (a) to explore the impact of self-acceptance on individuals' self-efficacy to weight management and (b) to investigate the impact of self-efficacy on individuals' attitude and intention in regard to weight managements. Using data from Indonesia (N = 499), the respondents are divided based on their body mass index. The results show that self-acceptance significantly influenced individuals' self-efficacy, especially for individuals who are obese. Furthermore, self-efficacy did not influence individual attitude toward weight management. Finally, attitude toward weight management only influenced people who are obese and not individuals who are overweight. The results of this study will have significant implications to government, social marketers, and not-for-profit organizations in fighting the epidemic in developing countries.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"24 1","pages":"1-10"},"PeriodicalIF":0.0,"publicationDate":"2018-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78865248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Determinants of health care professional association members' intention to renew and recommend membership to others","authors":"Eyun‐Jung Ki","doi":"10.1002/NVSM.1610","DOIUrl":"https://doi.org/10.1002/NVSM.1610","url":null,"abstract":"","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82418361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Evidence indicates that lower levels of obesity among school-age children can be achieved through active travel to school. This research aimed to investigate the explanatory potential of constructs in the theory of planned behaviour for carers' decisions about their children's walking to and from school. The data from two online surveys of 1,076 carers in 2 Australian states showed that the theory of planned behaviour explained 35.7% of the variance in walking to and from school. The results indicate that higher perceived behavioural control, social norms, and intentions among carers are associated with higher incidence of walking to and from school by children in Australia. Limitations of the current study and future research directions are outlined.
{"title":"Can the theory of planned behaviour explain walking to and from school among Australian children? A social marketing formative research study","authors":"Bo Pang, S. Rundle‐Thiele, K. Kubacki","doi":"10.1002/NVSM.1599","DOIUrl":"https://doi.org/10.1002/NVSM.1599","url":null,"abstract":"Evidence indicates that lower levels of obesity among school-age children can be achieved through active travel to school. This research aimed to investigate the explanatory potential of constructs in the theory of planned behaviour for carers' decisions about their children's walking to and from school. The data from two online surveys of 1,076 carers in 2 Australian states showed that the theory of planned behaviour explained 35.7% of the variance in walking to and from school. The results indicate that higher perceived behavioural control, social norms, and intentions among carers are associated with higher incidence of walking to and from school by children in Australia. Limitations of the current study and future research directions are outlined.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"145 8 1","pages":"1-15"},"PeriodicalIF":0.0,"publicationDate":"2018-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83082376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. K. Hyde, J. Dunn, Natalie Wust, C. Bax, S. Chambers
Charity sport events (CSEs) are a key revenue source for nonprofit organizations (NPOs) with large numbers of volunteers needed for success and cost-effectiveness. This study explored determinants of CSE volunteers' satisfaction, organizational commitment and intended future actions (CSE, other NPO activity/event volunteering, donating money). Relay for Life volunteers (N=290) from one Australian state completed a cross-sectional survey. Significant pathways were found from socializing/enjoyment (β=0.17), fighting cancer (β=0.29), financial support (β=0.21) motives and social norm (β=0.23) to satisfaction; 52% variance was explained. Age (β=-0.09), survivorship (β=0.09), region (β=0.07), fundraising goal (β=0.08), advocacy (β=0.15), financial support (β=0.25), social/enjoyment (β=0.23) motives, social norm (β=0.23) and satisfaction (β=0.21) were linked with commitment; 63% variance was explained. Paths between satisfaction, commitment and intended future actions (CSE, NPO activity/event volunteering) were significant (βs=0.17-0.43). Future targets to increase CSE volunteer satisfaction and commitment involve similar (social/enjoyment) and diverse (action-oriented) motives, with satisfaction and commitment key contributors to future actions supporting NPOs.
{"title":"Satisfaction, organizational commitment and future action in charity sport event volunteers","authors":"M. K. Hyde, J. Dunn, Natalie Wust, C. Bax, S. Chambers","doi":"10.1002/NVSM.1552","DOIUrl":"https://doi.org/10.1002/NVSM.1552","url":null,"abstract":"Charity sport events (CSEs) are a key revenue source for nonprofit organizations (NPOs) with large numbers of volunteers needed for success and cost-effectiveness. This study explored determinants of CSE volunteers' satisfaction, organizational commitment and intended future actions (CSE, other NPO activity/event volunteering, donating money). Relay for Life volunteers (N=290) from one Australian state completed a cross-sectional survey. Significant pathways were found from socializing/enjoyment (β=0.17), fighting cancer (β=0.29), financial support (β=0.21) motives and social norm (β=0.23) to satisfaction; 52% variance was explained. Age (β=-0.09), survivorship (β=0.09), region (β=0.07), fundraising goal (β=0.08), advocacy (β=0.15), financial support (β=0.25), social/enjoyment (β=0.23) motives, social norm (β=0.23) and satisfaction (β=0.21) were linked with commitment; 63% variance was explained. Paths between satisfaction, commitment and intended future actions (CSE, NPO activity/event volunteering) were significant (βs=0.17-0.43). Future targets to increase CSE volunteer satisfaction and commitment involve similar (social/enjoyment) and diverse (action-oriented) motives, with satisfaction and commitment key contributors to future actions supporting NPOs.","PeriodicalId":47178,"journal":{"name":"International Journal of Nonprofit and Voluntary Sector Marketing","volume":"13 1","pages":"148-167"},"PeriodicalIF":0.0,"publicationDate":"2016-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85310592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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