International Journal of Nonprofit and Voluntary Sector Marketing最新文献

英文中文

Alternative approaches to decreasing maternal anemia: identifying the need for social marketing strategies to promote iron-folic acid supplementation in the Peruvian highlands 减少产妇贫血的替代办法:确定在秘鲁高地推广叶酸铁补充的社会营销战略的必要性

Q3 Economics, Econometrics and Finance

International Journal of Nonprofit and Voluntary Sector Marketing

Pub Date : 2012-11-01 DOI: 10.1002/NVSM.1438

A. Shaw, L. Golding, A. Girard

Anemia is the most common health condition affecting women during pregnancy, and leads to adverse health outcomes of both the mother and infant. Despite national fortification and supplementation programs in Peru, 21% of women of reproductive age are anemic. Adherence to iron-folic acid (IFA) supplements in this vulnerable population is low and influenced by side effects of the tablets, such as nausea and vomiting, caused by the generic formula of the tablets. The trust within a patient–provider relationship and the provider's competency at effective counseling increases women's adherence, whereas late entry into prenatal care and government regulations limit early initiation of IFA supplementation. It is important for partners to support women during supplementation and participate in their prenatal care. Social marketing strategies targeting the product, price, place, promotion, and policy of IFA supplements should decrease barriers to women's ability to obtain IFA tablets and adhere to the supplementation regimen and reduce iron deficiency maternal anemia. Public health practitioners implementing supplementation programs should consider different behavioral influences at the intrapersonal, interpersonal, and community levels that affect adherence. Copyright © 2012 John Wiley & Sons, Ltd.

贫血是影响妇女怀孕期间最常见的健康状况，并导致母亲和婴儿的不利健康结果。尽管秘鲁实施了国家营养强化和补充计划，但仍有21%的育龄妇女患有贫血。这一脆弱人群对叶酸铁(IFA)补充剂的依从性较低，并受到片剂副作用的影响，如片剂通用配方引起的恶心和呕吐。医患关系中的信任和医患在有效咨询方面的能力增加了妇女的依从性，而进入产前护理和政府法规限制了早期开始补充IFA。重要的是伴侣在补充期间支持妇女并参与其产前护理。针对IFA补充剂的产品、价格、地点、促销和政策的社会营销策略应该减少妇女获得IFA片剂的障碍，坚持补充方案，减少缺铁性贫血。实施补充计划的公共卫生从业人员应考虑在个人、人际和社区层面影响依从性的不同行为影响。版权所有©2012 John Wiley & Sons, Ltd。

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引用次数: 9

Emerging philanthropy markets 新兴慈善市场

Q3 Economics, Econometrics and Finance

International Journal of Nonprofit and Voluntary Sector Marketing

Pub Date : 2012-11-01 DOI: 10.1002/NVSM.1435

Richard Michon, A. Tandon

Entrepreneurs are not the only ones to salivate at the call of emerging markets. Major nonprofit organizations that raise money in high-income Organisation for Economic Co-operation and Development countries for redistribution in developing countries are also looking for new sources of funds. Some of the countries that benefited from private philanthropy not too long ago are now in a position to help. The contribution of this paper is two-prong. First, it introduces a robust market screening methodology to determine countries' capacities to give on the basis of macroeconomic and infrastructure indicators. Second, it identifies cross-cultural predictors for charitable donations taken from the World Value Survey. A logistic regression calibrated on already successful fundraising operation scores countries on their propensity for private philanthropy. Research findings receive theoretical support from Max Weber's Protestant Ethic and the Spirit of Capitalism. Top countries for private philanthropy are of Protestant tradition and are at the origin of capitalism, as we know it today. Confucian countries that share a similar ethic and have opted for capitalist economies are first class candidates for private philanthropy. Copyright © 2012 John Wiley & Sons, Ltd.

企业家并不是唯一对新兴市场垂涎三尺的人。在经济合作与发展组织(oecd)高收入国家筹集资金用于在发展中国家进行再分配的主要非营利组织也在寻找新的资金来源。不久前还受益于私人慈善事业的一些国家，现在也有能力提供帮助。本文的贡献有两个方面。首先，它引入了一种强有力的市场筛选方法，以确定各国根据宏观经济和基础设施指标提供援助的能力。其次，它确定了来自世界价值调查的慈善捐赠的跨文化预测因子。对已经成功的筹款活动进行了逻辑回归校准，对各国的私人慈善倾向进行了评分。研究结果得到了韦伯《新教伦理与资本主义精神》的理论支持。私人慈善事业最发达的国家是新教传统国家，也是我们今天所知的资本主义的发源地。拥有相似伦理观念并选择资本主义经济的儒家国家是私人慈善事业的一流候选者。版权所有©2012 John Wiley & Sons, Ltd。

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引用次数: 9

Understanding the decision‐making processes for arts sponsorship 了解艺术赞助的决策过程

Q3 Economics, Econometrics and Finance

International Journal of Nonprofit and Voluntary Sector Marketing

Pub Date : 2012-11-01 DOI: 10.1002/NVSM.1432

Kate Daellenbach

Corporate support is a significant revenue stream for non-profit organisations, yet little is known of the actual decision paths companies take when making these decisions and what characterises these paths. This study seeks to develop a greater understanding of decision processes for companies considering sponsorship of the arts. A multiple-case study approach was taken, with participants from arts organisations and paired sponsoring companies, resulting in the finding of three decision paths: one characterised as high-level and intuitive, one as driven at a lower-level, and a third initially instigated by a third party. Analysis of these paths highlights the importance of existing relationships as well as a ‘fit’ between both parties. In addition, the company's orientation towards more commercial or philanthropic goals is found to be a key element determining the path taken, and the role of individual informed intuition is highlighted as crucial in moving decisions forward. This study extends knowledge in sponsorship and corporate philanthropy, into a decision making and arts sponsorship context. The findings also offer a useful perspective for non-profit arts managers as they pitch their event to the business sector. Copyright © 2012 John Wiley & Sons, Ltd.

企业支持是非营利组织的重要收入来源，但人们对企业在做出这些决策时采取的实际决策路径以及这些决策路径的特征知之甚少。本研究旨在对考虑赞助艺术的公司的决策过程有更深入的了解。采用了多案例研究方法，参与者来自艺术组织和配对赞助公司，结果发现了三种决策路径:一种是高层次和直观的，一种是在较低层次上驱动的，第三种最初是由第三方推动的。对这些路径的分析强调了现有关系的重要性，以及双方之间的“契合”。此外，研究发现，公司对更多商业或慈善目标的定位是决定所采取路径的关键因素，个人知情直觉的作用在推动决策的过程中被强调为至关重要的。本研究将赞助和企业慈善的知识扩展到决策和艺术赞助的背景下。研究结果还为非营利艺术经理在向商业部门推销他们的活动时提供了有用的视角。版权所有©2012 John Wiley & Sons, Ltd。

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引用次数: 16

Marketing social missions—adopting social marketing for social entrepreneurship? A conceptual analysis and case study 营销社会使命——为社会企业家精神采用社会营销?概念分析和案例研究

Q3 Economics, Econometrics and Finance

International Journal of Nonprofit and Voluntary Sector Marketing

Pub Date : 2012-11-01 DOI: 10.1002/NVSM.1434

J. Madill, R. Ziegler

In aiming for voluntary behavioral change, social marketing may be particularly attractive for social entrepreneurs, but conversely, they may not have the resources or knowledge for conducting full-blown social marketing campaigns. In response to the growing importance and role of social entrepreneurship in tackling social problems and the lack of research concerning how social marketing may play a role in such organizations, the purpose of this paper is to develop a deeper conceptual understanding of how social marketing may be of use to social entrepreneurial organizations. The research reports on a case analysis of One Drop and its Aqua expo and the utilization of social marketing in pursuit of its goal to achieve water conservation in the Northern Hemisphere. The research shows the adoption of elements of social marketing but not a conscious adoption of social marketing as a strategy. Copyright © 2012 John Wiley & Sons, Ltd.

以自愿行为改变为目标，社会营销可能对社会企业家特别有吸引力，但相反，他们可能没有资源或知识来开展全面的社会营销活动。鉴于社会企业家精神在解决社会问题方面日益重要和发挥的作用，以及缺乏关于社会营销如何在此类组织中发挥作用的研究，本文的目的是对社会营销如何对社会企业家组织有用有更深层次的概念理解。该研究报告了One Drop及其Aqua博览会的案例分析，以及利用社会营销来实现其在北半球实现节水的目标。研究表明，采用社会营销的要素，但不是有意识地采用社会营销作为一种战略。版权所有©2012 John Wiley & Sons, Ltd。

引用次数: 37

Print media portrayals of giving: exploring national ‘cultures of philanthropy’ 平面媒体对捐赠的描述:探索国家“慈善文化”

Q3 Economics, Econometrics and Finance

International Journal of Nonprofit and Voluntary Sector Marketing

Pub Date : 2011-11-01 DOI: 10.1002/NVSM.430

Katie Mcdonald, W. Scaife

In their 2010 study drawing on 500 empirical philanthropy studies, Bekkers and Wiepking identified eight consistently significant giving mechanisms. The pilot study reported here extends what is known about one mechanism, values, as a giving driver, in particular considering how national cultural values apply to giving. Personal values are not formed in a vacuum. They are influenced by the wider culture and society: thus values have a socio-cultural dimension. Accordingly, this pilot research draws on media theory and cultural studies work on national ethos to explore how these national cultural values interact with giving. A directed qualitative content analysis has been undertaken to compare US and Australian print media coverage about philanthropy. The two nations share an Anglo–Saxon orientation but differ significantly in national character and philanthropic activity. This study posits that a nation's media coverage about giving will reflect its national cultural ethos. This coverage can also shape personal values, thus implications exist for theory about the antecedents of personal giving values. Wider national values may drive or stifle giving, so this wider view of values as a driver has implications also for philanthropy promotion and fundraising. Copyright © 2011 John Wiley & Sons, Ltd.

在2010年的研究中，Bekkers和Wiepking借鉴了500项实证慈善研究，确定了8种一贯重要的捐赠机制。这里报告的试点研究扩展了已知的一种机制，即价值观，作为捐赠的驱动因素，特别是考虑到国家文化价值观如何适用于捐赠。个人价值观不是凭空形成的。它们受到更广泛的文化和社会的影响:因此价值观具有社会文化层面。因此，本试点研究借鉴媒体理论和民族精神的文化研究工作，探索这些民族文化价值观如何与给予相互作用。对美国和澳大利亚纸媒关于慈善事业的报道进行了直接的定性内容分析。这两个国家有着共同的盎格鲁-撒克逊取向，但在民族性格和慈善活动方面却存在显著差异。本研究认为，一个国家的媒体对捐赠的报道会反映出这个国家的文化气质。这种覆盖范围也可以塑造个人价值观，因此存在关于个人给予价值观的前提理论的含义。更广泛的国家价值观可能会推动或抑制捐赠，因此这种更广泛的价值观驱动因素也会对慈善事业的推广和筹款产生影响。版权所有©2011 John Wiley & Sons, Ltd

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引用次数: 20

Who volunteers? Constructing a hybrid theory 志愿者谁?构建混合理论

Q3 Economics, Econometrics and Finance

International Journal of Nonprofit and Voluntary Sector Marketing

Pub Date : 2011-11-01 DOI: 10.1002/NVSM.429

Christopher J. Einolf, S. M. Chambré

This paper describes three major theoretical perspectives in research on volunteering: social theories that stress the importance of context, roles, and integration; individual characteristic theories that emphasize values, traits, and motivations; and resource theories that focus on skills and free time. It unites research from multiple disciplines into a single hybrid model, performs a preliminary test of the model on a nationally representative US dataset, and concludes with recommendations for scholars and practitioners. Using the 1995 Midlife in the US dataset, we operationalized concepts from each theoretical category and found that variables measuring each perspective played a substantial and independent role in predicting volunteering. Our hybrid model, which includes significant variables from each theory, offers some directions for recruitment and retention by showing how social roles and networks can constrain or encourage volunteering at different stages of the life course. As social roles and networks are both highly predictive and easily observed, volunteer managers can use them to recruit and retain volunteers. Copyright © 2011 John Wiley & Sons, Ltd.

本文介绍了志愿服务研究的三个主要理论视角:强调情境、角色和整合重要性的社会理论;强调价值观、特征和动机的个体特征理论;资源理论侧重于技能和空闲时间。它将多个学科的研究整合到一个混合模型中，在一个具有全国代表性的美国数据集上对该模型进行了初步测试，最后为学者和从业者提出了建议。使用1995年的美国中年数据集，我们对每个理论类别的概念进行了操作，发现衡量每个角度的变量在预测志愿服务方面发挥了实质性和独立的作用。我们的混合模型包含了来自每种理论的重要变量，通过展示社会角色和网络如何限制或鼓励在生命历程的不同阶段的志愿服务，为招聘和保留提供了一些方向。由于社会角色和网络都具有高度的预测性和易于观察性，志愿者管理者可以利用它们来招募和留住志愿者。版权所有©2011 John Wiley & Sons, Ltd

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引用次数: 92

Testing Mechanisms for Philanthropic Behaviour 慈善行为的测试机制

Q3 Economics, Econometrics and Finance

International Journal of Nonprofit and Voluntary Sector Marketing

Pub Date : 2011-11-01 DOI: 10.1002/NVSM.428

R. Bekkers, Pamala Wiepking

This special issue of the International Journal of Nonprofit and Voluntary Sector Marketing presents a collection of nine papers testing mechanisms that drive philanthropic behaviour. By testing one or more specific mechanisms that were derived from the philanthropic literature, the authors of the papers in this special issue increase our understanding of philanthropic behaviour.

本期《国际非营利和志愿部门营销杂志》特刊收录了九篇论文，对推动慈善行为的机制进行了测试。通过测试一个或多个来自慈善文献的具体机制，本期特刊中论文的作者增加了我们对慈善行为的理解。

引用次数: 31

Generation green: understanding the motivations and mechanisms influencing young adults' environmental volunteering 绿色世代:理解影响青年环境志愿服务的动机和机制

Q3 Economics, Econometrics and Finance

International Journal of Nonprofit and Voluntary Sector Marketing

Pub Date : 2011-11-01 DOI: 10.1002/NVSM.431

Lindsey M. McDougle, Itay Greenspan, F. Handy

Environmental issues are particularly salient for today's generation of young adults. Indeed, many have suggested that it will be this generation that will lead the environmental movement forward. Therefore, this study examines the motivations and mechanisms that influence proclivity and intensity of young adults' environmental volunteerism. Using a survey of environmental attitudes and behaviors of college students at a large urban Canadian university (n = 1 372), we assess why today's young adults volunteer for the environment and the factors that motivate their commitment. Our findings suggest that young adults who engage in pro-environmental behaviors in general, as well as those who volunteer for other types of nonprofit organizations, are more likely to volunteer for environmental nonprofit organizations. Moreover, we find that social aspects of volunteering are the strongest positive predictor of the intensity of volunteerism in environmental groups. Copyright © 2011 John Wiley & Sons, Ltd.

环境问题对今天的年轻一代来说尤为突出。事实上，许多人认为，这一代人将领导环保运动向前发展。因此，本研究探讨了影响青年环境志愿服务倾向和强度的动机和机制。通过对加拿大一所大城市大学的大学生的环境态度和行为的调查(n = 1372)，我们评估了为什么今天的年轻人自愿为环境服务以及激励他们承诺的因素。我们的研究结果表明，从事亲环境行为的年轻人，以及那些为其他类型的非营利组织做志愿者的年轻人，更有可能成为环保非营利组织的志愿者。此外，我们发现志愿服务的社会方面是环境团体志愿服务强度的最强正向预测因子。版权所有©2011 John Wiley & Sons, Ltd

引用次数: 96

Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty? 建设可持续发展的博物馆:虚拟博物馆是否会让我们的博物馆几乎空空如也?

Q3 Economics, Econometrics and Finance

International Journal of Nonprofit and Voluntary Sector Marketing

Pub Date : 2011-08-01 DOI: 10.1002/NVSM.425

Margee Hume, M. K. Mills

This case study offers a combination of content analysis of secondary sources web sites and annual reports to profile online behaviour and practice for the museum sector. Using case analysis of 12 international and domestic museums, the role of services and the online interfaces offered in a museum context are presented. The arts and cultural sector sustaining museums has long been an essential part of enriching and informing the community of historical, scientific and artistic pleasures. The reduction in museum budgets, and the implementation of performance measures based on customer satisfaction management, museums face increasing pressure to attract wider audiences. This requires an understanding of visitor expectations, and experiences, and the identification of opportunities such as online channels to improve awareness and visitation. This case through the collation of data and analysis of 12 museums will present an overall view of current operations of museums internationally and their approach to online channels.

本案例研究结合了二手资源网站的内容分析和年度报告，以概述博物馆部门的在线行为和实践。通过对12家国内外博物馆的案例分析，介绍了服务的作用和在博物馆环境中提供的在线界面。艺术和文化部门长期以来一直是丰富和告知社会历史、科学和艺术乐趣的重要组成部分。随着博物馆预算的削减，以及基于顾客满意度管理的绩效衡量标准的实施，博物馆面临着越来越大的压力，以吸引更多的观众。这需要了解访问者的期望和体验，并识别机会，如在线渠道，以提高知名度和访问量。本案例通过对12家博物馆的数据整理和分析，将对目前国际上博物馆的运营及其在线渠道的方法进行全面的了解。

引用次数: 47

Breaking down social stereotypes: the case of the Fundación Secretariado Gitano in Spain 打破社会刻板印象:Fundación西班牙吉塔诺秘书处的案例

Q3 Economics, Econometrics and Finance

International Journal of Nonprofit and Voluntary Sector Marketing

Pub Date : 2011-08-01 DOI: 10.1002/NVSM.422

Rosa Melero, M. Montero, Rafael A. Araque, B. Gutierrez

Over the last few years the Fundacion Secretariado Gitano has organised several awareness campaigns aimed at improving the public image of the gypsy community, breaking down the stereotypes and providing a more credible concept of the Spanish gypsy community. These campaigns are intended to guarantee equal treatment and opportunities for this group. One of its first activities was a mass publicity campaign aimed at making the general public aware of how unfair it is to generalize. In this way the origins of the social image problem suffered by gypsies was tackled. The campaign titled ‘Get to know them before you judge them’ is the objective study of this case in which elements are analysed and decision-making steps are followed. Copyright © 2011 John Wiley & Sons, Ltd.

在过去几年中，吉塔诺秘书处基金会组织了几次提高认识运动，旨在改善吉普赛社区的公众形象，打破陈规定型观念，并提供一个更可信的西班牙吉普赛社区概念。这些运动旨在保证这一群体的平等待遇和机会。其最初的活动之一是大规模宣传运动，目的是使公众意识到一概而论是多么不公平。通过这种方式，吉普赛人遭受的社会形象问题的根源得到了解决。这项名为“先了解他们，再判断他们”的活动是对这一案件的客观研究，其中分析了各种因素，并遵循了决策步骤。版权所有©2011 John Wiley & Sons, Ltd

引用次数: 2

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