As artificial intelligence (AI) increasingly shapes language learning, the role of feedback in AI-mediated environments has become a focal concern—particularly in how it influences learner motivation, affect, and engagement. Grounded in Achievement Goal Theory and enriched by a quantum-inspired analysis, this mixed-methods study examined how feedback valence (positive vs. negative) and framing (process-oriented vs. outcome-oriented) jointly impact English as a Foreign Language (EFL) learners’ goal orientation, motivational affect, and task persistence. The study also explored non-classical cognitive patterns, including emotional ambivalence, decision reversals, and motivational interference. A total of 120 undergraduate EFL students were randomly assigned to one of four feedback conditions during an eight-session ChatGPT-based grammar course. Quantitative data were gathered through validated instruments measuring goal orientation, motivational affect, and task persistence. Qualitative data from reflection logs and semi-structured interviews were analyzed thematically to uncover deeper cognitive-emotional dynamics. Results from MANOVA and follow-up ANOVAs revealed that positive, process-oriented feedback significantly enhanced mastery goals, positive affect, and persistence, whereas negative, outcome-oriented feedback resulted in declines across these domains. Qualitative findings uncovered complex, nonlinear responses including dual emotional states, motivational conflicts, and cognitive interference, which are thepatterns consistent with quantum-inspired models of cognition. This study offers both theoretical and practical implications, highlighting the importance of feedback design in AI-supported instruction. It underscores how subtle variations in feedback framing and tone can generate divergent motivational trajectories, and introduces a novel quantum-inspired lens to capture the probabilistic, emotionally dynamic nature of learner cognition in digitally mediated settings.
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