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“Somebody Told Me,” or How Reputations Spread “有人告诉我”,或者名声是如何传播的
IF 1.9 Q3 BUSINESS Pub Date : 2019-11-12 DOI: 10.23943/princeton/9780691196329.003.0003
G. Origgi
This chapter deals with the communicative aspect of reputation. It talks about how reputation circulates and through which social and linguistic mechanisms it can be stabilized. A reputation can be ephemeral while at other times it seems set in stone. Gossip, rumors, and informational cascades contribute to the background noise that characterizes the universal human discussion of who did what to whom. The chapter examines the essentially communicative dimension of reputation, such as its existence not only in the eyes of others but within the cascade of communicated words and speeches that others share among themselves. Reputations can occasionally be consciously and successfully manipulated. But this does little to reduce the general anxiety and uncertainty stemming from an ungovernable transmission and propagation of reputations, the risks of defamation, and the difficulty of restoring a reputation once it has been blackened by rumors and gossip.
本章讨论声誉的交际方面。它讨论了声誉是如何流通的,以及通过哪些社会和语言机制可以稳定声誉。声誉可能是短暂的,但有时它似乎是一成不变的。八卦、谣言和信息瀑布构成了背景噪音,这是人类普遍讨论谁对谁做了什么的特征。本章考察了声誉的本质交流维度,例如它不仅存在于他人眼中,而且存在于他人之间分享的交流话语和演讲中。声誉有时可以被有意识地、成功地操纵。但这并不能减少人们普遍的焦虑和不确定性,这些焦虑和不确定性源于无法控制的声誉传播和传播,诽谤的风险,以及一旦被谣言和八卦玷污的声誉就很难恢复。
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引用次数: 0
Is Reputation a Means or an End? 声誉是手段还是目的?
IF 1.9 Q3 BUSINESS Pub Date : 2019-11-12 DOI: 10.23943/princeton/9780691196329.003.0002
G. Origgi
This chapter is devoted to the theoretical approaches to reputation developed in the different branches of social science that adopt the theory of rational choice. It answers the principal questions of whether reputation can be seen as a rational strategy or as a means to other ends or an end in itself. The chapter explores the various ways in which cultivating one's reputation, given the costs it imposes and the benefits it confers, can be a rational strategy. It examines how several most prominent social scientists approach the questions on reputation. It also treats explanations that synthesize evolutionary theory with rational-choice theory only as “theoretical models” useful for illuminating the conditions for the possibility of the emergence of a social trait, such as reputation.
这一章专门讨论在采用理性选择理论的社会科学不同分支中发展起来的声誉理论方法。它回答了声誉是否可以被视为一种理性的策略,还是作为达到其他目的的手段,或者本身就是目的的主要问题。这一章探讨了培养个人声誉的各种方式,考虑到它所带来的成本和收益,它可能是一种理性的策略。它考察了几位最杰出的社会科学家是如何处理声誉问题的。它还把把进化理论和理性选择理论结合起来的解释,仅仅当作“理论模型”来看待,这些模型有助于阐明某种社会特征(如声誉)可能出现的条件。
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引用次数: 0
How I See Myself Seen 我是如何看待自己的
IF 1.9 Q3 BUSINESS Pub Date : 2019-11-12 DOI: 10.23943/princeton/9780691196329.003.0001
G. Origgi
This chapter introduces the idea of reputation as a social ego, a second self that guides actions sometimes even against interests. It analyzes the functioning of the management of social self as a fundamental social and cognitive competence. All people have two egos, two selves. These parallel and distinguishable identities make up who people are and profoundly affect how they behave. One is subjectivity, consisting of proprioceptive experiences, the physical sensations registered in the body. The other is reputation, a reflection of people's selves that constitutes social identity and makes how they see themselves seen integral to self-awareness. At the beginning of the twentieth century, American sociologist Charles Horton Cooley called the second ego the “looking-glass self.” This second ego is woven over time from multiple strands, incorporating how people think others around them perceive and judge them.
本章介绍了声誉作为一种社会自我的概念,它是指导行为的第二个自我,有时甚至会违背利益。它分析了社会自我管理作为一种基本的社会和认知能力的功能。所有人都有两个自我,两个自我。这些平行且可区分的身份构成了人们的身份,并深刻地影响着他们的行为。一个是主观性,包括本体感受体验,即身体上的物理感觉。另一个是声誉,它反映了人们的自我,构成了社会身份,并使他们如何看待自己成为自我意识的一部分。20世纪初,美国社会学家查尔斯·霍顿·库利将第二自我称为“镜子自我”。这第二个自我是由多个方面编织而成的,包括人们如何看待周围的人对他们的看法和评价。
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引用次数: 0
Assessing Uncertainty 评估的不确定性
IF 1.9 Q3 BUSINESS Pub Date : 2019-11-12 DOI: 10.23943/princeton/9780691196329.003.0004
G. Origgi
This chapter introduces a set of tools from the social sciences, including social capital theory, the theory of networks, and the sociology of hierarchies. It explains how the mechanisms designed to evaluate reputations function and what makes them reliable. It also focuses on the assessment and reliability of reputations. People emit signals meant to convince others of the genuineness of their reputations. Similarly, all things, objects, ideas, and indeed everything that points beyond appearances to hidden qualities, emit signals that inform people more or less credibly that certain qualities really exist. The chapter also explains that reputation is the result not only of strategic positioning but also of the way in which such positioning is perceived by others.
本章介绍了一套来自社会科学的工具,包括社会资本理论、网络理论和等级社会学。它解释了用来评估声誉的机制是如何运作的,以及是什么让它们变得可靠。它还关注声誉的评估和可靠性。人们发出的信号是为了让别人相信他们的声誉是真实的。同样地,所有的事物、物体、思想,甚至所有超越表象指向隐藏品质的事物,都会发出信号,或多或少地让人们相信某些品质确实存在。本章还解释说,声誉不仅是战略定位的结果,也是他人对这种定位的看法的结果。
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引用次数: 47
Academic Reputation, or Voluntary Epistemic Servitude 学术声誉,或自愿的认知奴役
IF 1.9 Q3 BUSINESS Pub Date : 2019-11-12 DOI: 10.23943/princeton/9780691196329.003.0009
G. Origgi
This chapter presents case studies of the way reputations are built at the university. If there is an institution that feeds on reputation, it is the academy. Prestige, notoriety, standing, and reputation reign supreme within its halls. Professors and scholars are not only more motivated by symbolic rewards than by economic interest. They also spend a great deal of time designing institutions whose primary purpose is the creation, maintenance, and evaluation of each other's reputation and eminence. Such rankings are sometimes even treated as if they were the most dependable hallmarks of the truth itself. The chapter shows how the very idea of an academic reputation changed radically after new systems for calibrating reputations came into their own.
本章介绍了大学声誉建立方式的案例研究。如果说有什么机构是靠声誉为生的,那就是学院。声望、恶名、地位和声誉在它的殿堂中至高无上。与经济利益相比,教授和学者不仅更受象征性奖励的激励。他们还花费大量时间设计制度,其主要目的是创造、维护和评价彼此的声誉和卓越。这种排名有时甚至被认为是事实本身最可靠的标志。本章展示了在新的声誉校准系统出现后,学术声誉的概念如何发生了根本性的变化。
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引用次数: 1
Experts and Connoisseurs 专家和鉴赏家
IF 1.9 Q3 BUSINESS Pub Date : 2019-11-12 DOI: 10.23943/princeton/9780691196329.003.0008
G. Origgi
This chapter includes case studies of the way reputations are built in the wine market. It explains that wine provides a paradigm for the role played by reputation in introducing novices to a new domain of taste. It observes adult novices in encountering for the first time a new cultural sphere that requires them to make value judgments. By restricting the discussion of newcomers to adults, the chapter avoids the kind of biases associated with deference to intellectual authority in the education of children. Adults being schooled for the first time in the world of wines find themselves facing a cultural domain strongly structured by landmarks about which they initially know nothing.
本章包括葡萄酒市场声誉建立方式的案例研究。它解释说,葡萄酒提供了一个范例,在介绍新手到一个新的品味领域声誉所起的作用。它观察了成年新手第一次遇到一个需要他们做出价值判断的新文化领域。通过将对新人的讨论限制在成人范围内,本章避免了在儿童教育中与尊重知识权威相关的那种偏见。第一次接触葡萄酒世界的成年人发现,他们面对的是一个由地标性建筑构成的文化领域,而他们最初对这些地标性建筑一无所知。
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引用次数: 0
Homo Comparativus
IF 1.9 Q3 BUSINESS Pub Date : 2019-11-12 DOI: 10.23943/princeton/9780691196329.003.0006
G. Origgi
This chapter proposes the replacement of the idea of homo economicus as the ontologically fundamental unit of social science with the idea of homo comparativus. It explains the claim that reality can be perceived only through evaluative comparisons, eroding the traditional distinction between description and evaluation. The chapter also discusses and criticizes other philosophical approaches that put symbolic values similar to reputation at the center of the analysis of human action, including the economy of esteem defended by Geoffrey Brennan and Philip Pettit and Anthony Appiah's theory of honor. Honoring others is always a double-edged sword. Acts of deference signal something about both those who defer and those to whom deference is paid. This chapter talks about the measure of social consensus on the practices and norms of according esteem if people are to strike a proper balance between the need to satisfy personal preferences when granting respect to others and the demands of social conformity that drives people to recognize others in order to make themselves more “acceptable” to the peer group to which they belong.
本章提出以比较人观念取代经济人观念作为社会科学的本体论基本单位。它解释了只有通过评价性比较才能感知现实的说法,侵蚀了描述和评估之间的传统区别。本章还讨论和批评了其他哲学方法,这些方法将类似于声誉的象征性价值置于人类行为分析的中心,包括杰弗里·布伦南、菲利普·佩蒂特和安东尼·阿皮亚的荣誉理论所捍卫的尊重经济。尊重他人永远是一把双刃剑。尊重的行为既表明了那些顺从的人,也表明了那些被尊重的人。如果人们要在尊重他人时满足个人偏好的需要和驱使人们认可他人以使自己更被所属的同伴群体“接受”的社会从众要求之间取得适当的平衡,本章将讨论社会共识的实践和规范。
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引用次数: 0
Employee Engagement and Internal Branding: Two Sides of the Same Coin? 员工敬业度和内部品牌:同一枚硬币的两面?
IF 1.9 Q3 BUSINESS Pub Date : 2019-11-06 DOI: 10.1057/s41299-019-00090-0
Kati Suomi, Saila Saraniemi, Mervi Vähätalo, Tomi J. Kallio, Terhi Tevameri
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引用次数: 15
When Employees Speak as They Like: Bad Mouthing in Social Media 当员工随心所欲地说话:社交媒体上的坏话
IF 1.9 Q3 BUSINESS Pub Date : 2019-10-22 DOI: 10.1057/s41299-019-00086-w
Stefan Ivens, Mario Schaarschmidt, Raoul Könsgen
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引用次数: 1
Country’s International Reputation Index 国家的国际声誉指数
IF 1.9 Q3 BUSINESS Pub Date : 2019-10-18 DOI: 10.1057/s41299-019-00088-8
J. M. Fernandez-Crehuet, J. Rosales-Salas, S. D. Cogollos
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引用次数: 6
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