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Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market 宗教信仰强度对伊斯兰市场品牌喜爱的影响
IF 1.9 Q2 Business, Management and Accounting Pub Date : 2021-02-04 DOI: 10.1057/s41299-020-00108-y
Waleed Yousef, Pantea Foroudi, Shahzeb Hussain, Najwa Yousef, T. C. Melewar, Charles Dennis

By drawing on the theory of planned behaviour and attachment theory, the purpose of this study is to understand how religious beliefs influence Muslim consumers towards brand love, how Muslim consumers are influenced by their Sharia sources, whether Muslim consumers strictly follow the Sharia sources while behaving towards brand love and whether the brand love concept in Islam is different from brand love concept in the current literature. In order to gain a better understanding of the research phenomenon, a qualitative research method was used in this study. Five in-depth focus groups were conducted with Muslim consumers in Saudi Arabia. The researchers developed a conceptual framework based on the theory of planned behaviour and attachment theory that offers propositions regarding the key determinants (subjective norms, religious beliefs and perceived behaviour control) and consequence of purchase intention, as a newly proposed concept. This paper proposes that consumer’s beliefs support companies to have their brands loved, which will lead to positive word-of-mouth and purchase intention as a major consequence of brand love. Main implications for researchers and brand managers are highlighted.

通过计划行为理论和依恋理论,本研究的目的是了解宗教信仰如何影响穆斯林消费者的品牌爱,穆斯林消费者如何受到他们的伊斯兰教法来源的影响,穆斯林消费者在品牌爱的行为中是否严格遵循伊斯兰教法来源,伊斯兰教的品牌爱情观是否与目前文献中的品牌爱情观不同。为了更好地理解研究现象,本研究采用了定性研究方法。对沙特阿拉伯的穆斯林消费者进行了五个深入的焦点小组调查。研究人员在计划行为理论和依恋理论的基础上提出了一个概念框架,作为一个新提出的概念,提出了关于购买意愿的关键决定因素(主观规范、宗教信仰和感知行为控制)和后果的命题。本文提出消费者的信念支持企业拥有品牌的爱,这将导致积极的口碑和购买意愿作为品牌爱的主要结果。强调了对研究人员和品牌经理的主要影响。
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引用次数: 7
How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom 企业网红如何共同创造品牌意义:德国电信Pawel Dillinger案例
IF 1.9 Q2 Business, Management and Accounting Pub Date : 2020-10-12 DOI: 10.1057/s41299-020-00103-3
A. Hesse, H. Schmidt, C. Baumgarth
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引用次数: 13
Internal Reputation of the Firm: CEO Retention and Firm Market Performance 企业内部声誉:CEO留任与企业市场绩效
IF 1.9 Q2 Business, Management and Accounting Pub Date : 2020-10-09 DOI: 10.1057/s41299-020-00104-2
K. Moghaddam, Thomas Weber, Pouya Seifzadeh, Sara Azarpanah
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引用次数: 6
Did the Volkswagen Emissions Scandal Harm the “Made in Germany” Image? A Cross-Cultural, Cross-Products, Cross-Time Study 大众排放丑闻是否损害了“德国制造”的形象?跨文化、跨产品、跨时间的研究
IF 1.9 Q2 Business, Management and Accounting Pub Date : 2020-09-15 DOI: 10.1057/s41299-020-00101-5
T. Aichner, Paolo Coletti, F. Jacob, R. Wilken
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引用次数: 4
Invariance of the Reputation Emotional Index RepTrak Pulse: A Study Validation on Generational Change 声誉情绪指数RepTrak Pulse的不变性:对代际变化的研究验证
IF 1.9 Q2 Business, Management and Accounting Pub Date : 2020-08-11 DOI: 10.1057/s41299-020-00099-w
Ángel Alloza-Losana, Enrique Carreras-Romero
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引用次数: 1
Antecedents and Outcomes of Brand Strength: A Study of Asian IT Organizations Towards Brand Sustainability 品牌实力的前因与结果:亚洲IT企业品牌可持续性研究
IF 1.9 Q2 Business, Management and Accounting Pub Date : 2020-05-04 DOI: 10.1057/s41299-020-00097-y
Keshab Ray, Meenakshi Sharma
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引用次数: 6
To: Reputation Community Subject: Ownership Change 致主题:信誉社区所有权变更
IF 1.9 Q2 Business, Management and Accounting Pub Date : 2020-05-01 DOI: 10.1057/s41299-020-00096-z
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引用次数: 0
To: Reputation Community Subject: Ownership Change 致主题:信誉社区所有权变更
IF 1.9 Q2 Business, Management and Accounting Pub Date : 2020-05-01 DOI: 10.1057/s41299-020-00096-z
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引用次数: 0
The Impact of Corporate Reputation Ratings on CEO Compensation Under Diverse Economic Conditions 不同经济条件下企业声誉评级对 CEO 薪酬的影响
IF 1.9 Q2 Business, Management and Accounting Pub Date : 2020-04-07 DOI: 10.1057/s41299-020-00095-0
Joel B. Rudin, Jooh Lee
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引用次数: 0
The Impact of Corporate Reputation Ratings on CEO Compensation Under Diverse Economic Conditions 不同经济条件下企业声誉评级对 CEO 薪酬的影响
IF 1.9 Q2 Business, Management and Accounting Pub Date : 2020-04-07 DOI: 10.1057/s41299-020-00095-0
Joel B. Rudin, Jooh Lee
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引用次数: 0
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CORPORATE REPUTATION REVIEW
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