Pub Date : 2021-11-09DOI: 10.1057/s41299-021-00127-3
Vikas Singla, Nidhi Sharma
{"title":"Understanding Role of Fonts in Linking Brand Identity to Brand Perception","authors":"Vikas Singla, Nidhi Sharma","doi":"10.1057/s41299-021-00127-3","DOIUrl":"https://doi.org/10.1057/s41299-021-00127-3","url":null,"abstract":"","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":"25 1","pages":"272 - 286"},"PeriodicalIF":1.9,"publicationDate":"2021-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49408378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-30DOI: 10.1057/s41299-021-00126-4
Zubaida Qazi, Wasim Qazi, S. Raza, Sara Qamar Yousufi
{"title":"The Antecedents Affecting University Reputation and Student Satisfaction: A Study in Higher Education Context","authors":"Zubaida Qazi, Wasim Qazi, S. Raza, Sara Qamar Yousufi","doi":"10.1057/s41299-021-00126-4","DOIUrl":"https://doi.org/10.1057/s41299-021-00126-4","url":null,"abstract":"","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":"25 1","pages":"253 - 271"},"PeriodicalIF":1.9,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41350379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-17DOI: 10.1057/s41299-021-00124-6
Ormrod, Robert P., Müller, Annika C.
Many firms have increased their expenditure on Corporate Political Activity (CPA) in an attempt to both influence the public policy process and to increase the corporate reputation (CR) of the firm. We first discuss the literature on the context and proactive political strategies involved in CPA, and the literature on CR. Our empirical study draws on this literature to examine the German food manufacturing industry, utilising expert interviews with nutritional scientists and NGO representatives, analysed using a qualitative, thematic analysis. Our findings and managerial implications centre around the reputational effect on the firm and competitors, and upon the metaphor of ‘issue islands’. Proactive CPA strategies and constituency-building, whilst seen as risky, had a positive effect on firm CR amongst the industry stakeholders if adopted over the long-term. CPA strategies can also provide a first-mover competitive advantage; competitors that subsequently adopt the same strategy do not receive the same reputational benefits. ‘Issue islands’ was a metaphor used by one industry stakeholder to describe how the stakeholder-specific perception of one issue does not necessarily affect another; for example, the nutritional scientists focused on product nutrition and not a commercial organisation’s advertising when constructing the CR of that organisation.
{"title":"The Impact of Corporate Political Activity on Corporate Reputation Amongst Industry Stakeholders","authors":"Ormrod, Robert P., Müller, Annika C.","doi":"10.1057/s41299-021-00124-6","DOIUrl":"https://doi.org/10.1057/s41299-021-00124-6","url":null,"abstract":"<p>Many firms have increased their expenditure on Corporate Political Activity (CPA) in an attempt to both influence the public policy process and to increase the corporate reputation (CR) of the firm. We first discuss the literature on the context and proactive political strategies involved in CPA, and the literature on CR. Our empirical study draws on this literature to examine the German food manufacturing industry, utilising expert interviews with nutritional scientists and NGO representatives, analysed using a qualitative, thematic analysis. Our findings and managerial implications centre around the reputational effect on the firm and competitors, and upon the metaphor of ‘issue islands’. Proactive CPA strategies and constituency-building, whilst seen as risky, had a positive effect on firm CR amongst the industry stakeholders if adopted over the long-term. CPA strategies can also provide a first-mover competitive advantage; competitors that subsequently adopt the same strategy do not receive the same reputational benefits. ‘Issue islands’ was a metaphor used by one industry stakeholder to describe how the stakeholder-specific perception of one issue does not necessarily affect another; for example, the nutritional scientists focused on product nutrition and not a commercial organisation’s advertising when constructing the CR of that organisation.</p>","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":"7 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2021-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138525683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-13DOI: 10.1057/s41299-021-00125-5
Chelsea L. Woods
{"title":"Extinguishing a Fictional Fire: Responding to Emotional and Misinformed Audiences","authors":"Chelsea L. Woods","doi":"10.1057/s41299-021-00125-5","DOIUrl":"https://doi.org/10.1057/s41299-021-00125-5","url":null,"abstract":"","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":"25 1","pages":"239 - 252"},"PeriodicalIF":1.9,"publicationDate":"2021-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44858472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-08DOI: 10.1057/s41299-021-00123-7
M. T. Cuomo, D. Tortora, Alessandro Danovi, G. Festa, Gerardino Metallo
{"title":"Toward a ‘New Normal’? Tourist Preferences Impact on Hospitality Industry Competitiveness","authors":"M. T. Cuomo, D. Tortora, Alessandro Danovi, G. Festa, Gerardino Metallo","doi":"10.1057/s41299-021-00123-7","DOIUrl":"https://doi.org/10.1057/s41299-021-00123-7","url":null,"abstract":"","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":"25 1","pages":"212 - 225"},"PeriodicalIF":1.9,"publicationDate":"2021-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43789891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-29DOI: 10.1057/s41299-021-00122-8
Anette von Ahsen, Kevin Gauch
{"title":"Opportunities and Challenges of Purpose-Led Companies: An Empirical Study Through Expert Interviews","authors":"Anette von Ahsen, Kevin Gauch","doi":"10.1057/s41299-021-00122-8","DOIUrl":"https://doi.org/10.1057/s41299-021-00122-8","url":null,"abstract":"","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":"25 1","pages":"198 - 211"},"PeriodicalIF":1.9,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49507514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-22DOI: 10.1057/s41299-021-00119-3
Daniel Hoppe, Helen Keller, Felix Horstmann
This research investigates applicants’ preferences in employer choice to identify relevant components of employer image that are best to be communicated in employer branding. Based on the instrumental–symbolic attribute framework assumptions about the relative importance of the organizational characteristics salary, location, flexibility of working hours, task attractiveness, prestige, innovativeness, and corporate social responsibility (CSR), and their interrelations were tested in an empirical setting. Additionally, interindividual differences in career ambition were investigated as a moderating variable. To measure the actual decision behavior of N = 136 ongoing university graduates, Adaptive Choice-Based Conjoint (ACBC) Analysis was used. Based on the respondents’ preferences, the importance of each attribute was calculated and set in relation to one another. The results show that moderate attractive instrumental organization attributes form a precondition for symbolic attributes to become relevant at all. There is no evidence for a compensating relationship between instrumental and symbolic attribute classes. Career ambition shows some effects, especially on two-way interactions between instrumental and symbolic attributes. The innovative use of conjoint analysis in the instrumental–symbolic framework allowed to further investigate trade-off effects of attribute classes in the employer decision. The findings provide additional information on relevant elements of employer image and give suggestions for employer branding researchers and practitioners.
{"title":"Got Employer Image? How Applicants Choose Their Employer","authors":"Daniel Hoppe, Helen Keller, Felix Horstmann","doi":"10.1057/s41299-021-00119-3","DOIUrl":"https://doi.org/10.1057/s41299-021-00119-3","url":null,"abstract":"<p>This research investigates applicants’ preferences in employer choice to identify relevant components of employer image that are best to be communicated in employer branding. Based on the instrumental–symbolic attribute framework assumptions about the relative importance of the organizational characteristics salary, location, flexibility of working hours, task attractiveness, prestige, innovativeness, and corporate social responsibility (CSR), and their interrelations were tested in an empirical setting. Additionally, interindividual differences in career ambition were investigated as a moderating variable. To measure the actual decision behavior of <i>N</i> = 136 ongoing university graduates, Adaptive Choice-Based Conjoint (ACBC) Analysis was used. Based on the respondents’ preferences, the importance of each attribute was calculated and set in relation to one another. The results show that moderate attractive instrumental organization attributes form a precondition for symbolic attributes to become relevant at all. There is no evidence for a compensating relationship between instrumental and symbolic attribute classes. Career ambition shows some effects, especially on two-way interactions between instrumental and symbolic attributes. The innovative use of conjoint analysis in the instrumental–symbolic framework allowed to further investigate trade-off effects of attribute classes in the employer decision. The findings provide additional information on relevant elements of employer image and give suggestions for employer branding researchers and practitioners.</p>","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":"AES-2 4","pages":""},"PeriodicalIF":1.9,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138525684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-08DOI: 10.1057/s41299-021-00117-5
César Navarro-Chávez, Odette V. Delfín-Ortega, J. M. Moreno Manzo
{"title":"Municipal Evaluation in Mexico: A Measurement of the Government Reputation","authors":"César Navarro-Chávez, Odette V. Delfín-Ortega, J. M. Moreno Manzo","doi":"10.1057/s41299-021-00117-5","DOIUrl":"https://doi.org/10.1057/s41299-021-00117-5","url":null,"abstract":"","PeriodicalId":47317,"journal":{"name":"CORPORATE REPUTATION REVIEW","volume":"25 1","pages":"106 - 121"},"PeriodicalIF":1.9,"publicationDate":"2021-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46064537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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