CORPORATE REPUTATION REVIEW最新文献

The literature shows that, in the wake of negative media exposition, organizations’ self-regulation tends to be strengthened. We investigate such motivation from the perspective of the psychosocial consequences in executives’ and organizational self-confidence. A grounded-theory approach supports findings from 27 different events described by top-level executives from major publicly traded organizations. Their testimonies document that scandalous episodes, when they occur, leave a trauma footprint within the organizational and individual consciousness because of the perceived post-event humiliation, remorse, guilt, and fear. The paradigm of reliance and trust in the designed structures is severely altered. In turn, a climate of excessive self-regulation explains the recovery from the traumatic experience. New boundaries for regulatory balance, also called “the confidence zone,” exists until design changes coalesce with organizational blame to create the perception that reputational safety has been achieved. Fears of subsequent media scrutiny are mitigated by the perception of moral safety based on governance. Consequently, the over-regulatory response comprises the organizations’ healing process as they recover from the psychosocial trauma caused by media exposition.

The paper enhances micro-cognitive understandings of how organisational values can build internal reputation. Drawing-on a multi-method case study of a private hospital in Malaysia, we show the process of how values are internalised within organisations. We illustrate how different internal actors are important for embedding organisational values at various stages and show the interplay between them. We show leaders are important for role modelling and engaging, managers are important for embedding and reinforcing, and employees are important for empowering and reciprocating. We argue that in order for values to be internalised, leaders, managers and employees need to effectively create, communicate and enact those values. Rather than values being imposed by a single dominant internal actor, we show that they can be diffused by internal stakeholders at different hierarchical levels. We find that the internalisation of organisational values helps to form positive perceptions of the values and creates individual behaviours that correspond to those values. While the literature has focused on what dimensions and which stakeholders influence reputation building, we show how micro-cognitive processes build internal reputation from organisational values.

By drawing on the theory of planned behaviour and attachment theory, the purpose of this study is to understand how religious beliefs influence Muslim consumers towards brand love, how Muslim consumers are influenced by their Sharia sources, whether Muslim consumers strictly follow the Sharia sources while behaving towards brand love and whether the brand love concept in Islam is different from brand love concept in the current literature. In order to gain a better understanding of the research phenomenon, a qualitative research method was used in this study. Five in-depth focus groups were conducted with Muslim consumers in Saudi Arabia. The researchers developed a conceptual framework based on the theory of planned behaviour and attachment theory that offers propositions regarding the key determinants (subjective norms, religious beliefs and perceived behaviour control) and consequence of purchase intention, as a newly proposed concept. This paper proposes that consumer’s beliefs support companies to have their brands loved, which will lead to positive word-of-mouth and purchase intention as a major consequence of brand love. Main implications for researchers and brand managers are highlighted.