CORPORATE REPUTATION REVIEW最新文献

Data breaches are increasingly consequential for many business organizations. How firms address data breaches has substantial ethical and societal implications. However, there is still uncertainty regarding why certain organizations experience more severe consequences than others following data breaches and what actions firms can take to minimize the negative outcomes. To answer these questions, we leverage insights from the literature on crisis communication strategies and attribution theory to predict stock market reactions. We argue that those reactions, as reflected in shareholders’ responses following a breach, depend on the nature of attributional information and are contingent upon firms’ responses and media sentiment. Analyzing a sample of 287 data breach events in 95 publicly traded US firms over a decade, we found that when shareholders attribute the data breach to internal and stable causes, the firm appears “broken,” resulting in a decline in stock market returns. However, our findings also indicate that firms’ ceremonial responses and media sentiment mitigate this negative relationship. Our discussion explores the benefits of understanding the role of crisis communication strategies and applying attribution theory within corporate-level studies. We also suggest potential avenues for future research.

To succeed in the ‘war for talent’, it is becoming increasingly important for companies to build a strong employer brand, with social media playing a key role in targeting potential applicants from Generation Z. Against this backdrop, more and more companies are turning to influencer marketing, hiring external third-party influencers, or appointing their own employees as corporate influencers. However, the use of social media influencers in the context of employer branding has been little researched, especially the specific contributions of corporate influencers compared to third-party influencers. Against this background, an online experiment (n = 214) was conducted. The results show that perceived company-influencer fit and parasocial interaction support positive effects of influencer communication on employer reputation, employer image and intentions to apply. Furthermore, corporate influencers were found to have a stronger positive impact than third-party influencers on the employer brand. While prior research on social media influencers has focused largely on the marketing of product brands, this study contributes to a better understanding of their impact on the corporate brand level. The results illuminate the potential of employees as communicators to shape perceptions and attitudes of external stakeholders.

Bank reputation plays a critical role in driving bank performance and revenue growth. In today's fiercely competitive banking sector, it is crucial for banks to foster strong client connections and prioritize employee performance to enhance their reputation. This research aims to investigate the interplay between organizational identification, organizational commitment, and corporate reputation, drawing upon the job performance theory and social identity theories. Specifically, the study explores the mediating role of employee performance in shaping the relationship between organizational identification, organizational commitment, and corporate reputation, focusing on the Saudi Arabian banking sector. The research gathered data from 663 employees working in banks across Saudi Arabia, employing structured questionnaires. Smart-PLS structural equation modelling was utilized to analyse the conceptual framework. The findings of this study underscore a significant relationship between organizational identification, organizational commitment, and corporate reputation. Furthermore, the research establishes the mediating role of employee performance, acting as a partial mediator in the relationship between the study variables. The implications of this research are highly practical for bank managers, providing them with valuable insights into how organizations can restructure, enhance, and fortify their employee-organization relationships to bolster their reputation and overall business success. By understanding the pivotal role of employee performance and its impact on corporate reputation, bank managers can make informed decisions to optimize their operations and ensure sustained growth in an increasingly competitive banking landscape.

This article investigates the subtle interplay between Corporate Social Responsibility (CSR) activities aimed at distinct stakeholders and their detectable impacts on both financial and non-financial components of organisational performance. This study leverages the sophisticated analytical framework of Structural Equation Modelling to clarify a comprehensive model using a robust dataset covering 600 Indian enterprises. The empirical findings of this study provide crucial insights with significant significance for managerial decision-making and regulatory issues. Notably, the findings highlight the strategic importance of adapting CSR initiatives to specific stakeholder groups. A strong positive link develops between CSR efforts directed at suppliers and investors and the achievement of improved overall organisational performance, spanning both financial and non-financial domains. Furthermore, the study identifies a compelling possibility for enterprises to improve their financial performance by implementing customer-focussed CSR efforts. This discovery reveals a previously unknown option for increasing financial prowess. Concurrently, the study advises caution, demonstrating a varied trend in terms of CSR targeting of employees and the community. While such programmes initially have good connections, there is a threshold beyond which the proclivity for negative effects on financial performance becomes obvious. Notably, by diving into the deep fabric of stakeholder-targeted CSR activities and their numerous repercussions on both financial and non-financial dimensions of organisational performance, this study makes a pioneering contribution.

This study aimed to investigate whether philanthropy and customer-related corporate social irresponsibility influence the development of compliance, policies and rules, corporate image, and, indirectly, corporate reputation. We also aimed to verify whether the strategic orientation toward customer value influences compliance, image, and reputation. We proposed a structural model based on the literature, and a survey was carried out with 344 employees of large private companies using a questionnaire. We analyzed the data through structural equation modeling, with estimation by partial least squares. The results demonstrated that if a company invests in philanthropy and avoids cases of customer-related corporate social irresponsibility, it can stimulate the development of compliance. The adoption of compliance, combined with philanthropy, has the potential to impact the company’s image directly and reputation indirectly. We also observed that customer value orientation tends to be reflected in compliance, image, and reputation. In this way, we concluded that investing in philanthropy, avoiding irresponsible acts, and guiding the company to propose value to customers can increase the reputation of a large company.

Generation Z has entered a labour market recently and most of its members are about to finish their studies and start their careers at the workplaces. It is the least numerous generation which is present at workplaces nowadays and some employers face lack of talents. To be able to recruit suitable job applicants they need to present themselves well. Since social media are natural way of communication of generation Z, they seem to be suitable tool for this purpose. This paper aims to investigate if employers are aware of specifics of generation Z and if they consider social media useful for recruiting the youngest generation at the labour market. Empirical research included combination of qualitative and quantitative method and based on findings several managerial implications were formulated.

The purpose of this qualitative case study comprising 18 thematic interviews was to explore social learning and provide an internal focus on the development path of an international company coping in a crisis. EC is an international engineering and design agency that grew from a small business to a medium-sized enterprise during the crisis era. Since it began operations in 2011, there has been a suspicion of industrial espionage, directed at the founders of the company, including the CEO. Managing internal and external reputations in these circumstances is challenging, as the company builds its legitimacy. The data were content analysed and the results of the study concluded that social learning is crucial to surviving crises. The abductive content analysis and findings of this study are threefold. First, it is suggested that social learning enhances organisational coping in the midst of a crisis. Next, to manage business development and organisational reputation during the crisis, it is necessary to use distributed learning, thinking and doing simultaneously. Thus, the core business and the need for ongoing espionage crime detection create potential harm to the company’s external reputation. Nevertheless, EC’s revenue continuously increased and the trust of clients was maintained.