Pub Date : 2023-11-02DOI: 10.1177/19389655231209677
Chekitan S. Dev
This wellness tourism initiative is aimed at helping poor women in developing regions and countries escape from persistent poverty. The initiative is grounded in five key themes: (a) limited opportunities for women, due primarily to social and cultural constraints, to become productive members of the economy; (b) the dramatic growth in special interest travel, especially travel as it relates to health, wellness, and culinary tourism; (c) the increasing use of natural treatments and diets in developed countries to help people cope with stress and other ailments as an alternative to “modern” medicine with its myriad side effects; (d) the popularity of micro credit as a financing vehicle for incubating small businesses; and (e) the integration of the global supply chain making it easy to move materials across borders. At the confluence of these five themes lies an opportunity for poor women to create value with their traditionally endowed skills and abilities. In this concept note, I describe my vision for this idea, briefly go into each of these themes, and suggest how they may be combined in a novel and interesting way to give poor women an opportunity to climb out of poverty by doing well and doing good at the same time.
{"title":"A Wellness Tourism Initiative to Alleviate Poverty Among Women","authors":"Chekitan S. Dev","doi":"10.1177/19389655231209677","DOIUrl":"https://doi.org/10.1177/19389655231209677","url":null,"abstract":"This wellness tourism initiative is aimed at helping poor women in developing regions and countries escape from persistent poverty. The initiative is grounded in five key themes: (a) limited opportunities for women, due primarily to social and cultural constraints, to become productive members of the economy; (b) the dramatic growth in special interest travel, especially travel as it relates to health, wellness, and culinary tourism; (c) the increasing use of natural treatments and diets in developed countries to help people cope with stress and other ailments as an alternative to “modern” medicine with its myriad side effects; (d) the popularity of micro credit as a financing vehicle for incubating small businesses; and (e) the integration of the global supply chain making it easy to move materials across borders. At the confluence of these five themes lies an opportunity for poor women to create value with their traditionally endowed skills and abilities. In this concept note, I describe my vision for this idea, briefly go into each of these themes, and suggest how they may be combined in a novel and interesting way to give poor women an opportunity to climb out of poverty by doing well and doing good at the same time.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135974106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-19DOI: 10.1177/19389655231197116
Chris K Anderson
{"title":"From the Editor","authors":"Chris K Anderson","doi":"10.1177/19389655231197116","DOIUrl":"https://doi.org/10.1177/19389655231197116","url":null,"abstract":"","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135014854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-01DOI: 10.1177/19389655221102382
Anthony F. Lucas, Katherine A. Spilde, Ashutosh Kumar Singh
The aim of this study was to understand the impacts of changes in free-play (FP) award values on visitation frequency and gaming revenue. With costly and perpetual FP campaigns well established in many markets, a critical issue for operators centers on the potential consequences of walking back offer values, especially when nearby competitors do not. The results of experimentally manipulated FP offers suggested that widely held industry beliefs about their ability to influence visitation are equivocal. Additional outcomes related to the economic impact of FP awards across the experimental groups also questioned the sensitivity of loyalty club members to reductions in FP offers. Working from a common offer tier of 600 loyalty club members, subjects were randomly assigned to one of six groups, each comprised of 100 subjects. Daily group-level outcomes were produced by aggregating player performance data over a 191-day sample period, collected from the records of a tribal casino operating in a competitive repeater market. This longitudinal design allowed for the measurement of multiple levels of FP offers on visitation behavior and gaming value, over a meaningful duration. Our findings fill gaps in the literature related to the impacts of FP on visitation frequency and the ability to drive own-money wagering. Our results also add to literature within the domains of operant conditioning, goal gradient theory, and a growing stream of research on FP efficacy. There are also connections to the house money effect, reverse house money effect, and the endowment effect.
{"title":"The Impact of Free-Play: A Longitudinal Study of Trip-Level Visitation and Wagering Behavior","authors":"Anthony F. Lucas, Katherine A. Spilde, Ashutosh Kumar Singh","doi":"10.1177/19389655221102382","DOIUrl":"https://doi.org/10.1177/19389655221102382","url":null,"abstract":"The aim of this study was to understand the impacts of changes in free-play (FP) award values on visitation frequency and gaming revenue. With costly and perpetual FP campaigns well established in many markets, a critical issue for operators centers on the potential consequences of walking back offer values, especially when nearby competitors do not. The results of experimentally manipulated FP offers suggested that widely held industry beliefs about their ability to influence visitation are equivocal. Additional outcomes related to the economic impact of FP awards across the experimental groups also questioned the sensitivity of loyalty club members to reductions in FP offers. Working from a common offer tier of 600 loyalty club members, subjects were randomly assigned to one of six groups, each comprised of 100 subjects. Daily group-level outcomes were produced by aggregating player performance data over a 191-day sample period, collected from the records of a tribal casino operating in a competitive repeater market. This longitudinal design allowed for the measurement of multiple levels of FP offers on visitation behavior and gaming value, over a meaningful duration. Our findings fill gaps in the literature related to the impacts of FP on visitation frequency and the ability to drive own-money wagering. Our results also add to literature within the domains of operant conditioning, goal gradient theory, and a growing stream of research on FP efficacy. There are also connections to the house money effect, reverse house money effect, and the endowment effect.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":"64 1","pages":"338 - 348"},"PeriodicalIF":3.5,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49539375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-06DOI: 10.1177/19389655231184477
Kanxiang Chen, Yijing Lyu, Yijiao Ye, Xinyu Liu
Drawing on social identity theory, we investigated the mechanism underlying the effect of sexual harassment on hospitality employees’ leave intention and job search behavior. The results of a time-lagged survey conducted in six hotels in China revealed that sexual harassment positively undermined hospitality employees’ organizational identification, which further induced their intention to leave the organization and job search behavior. In addition, perceived organizational support moderated the direct link between sexual harassment and organizational identification as well as the indirect link from sexual harassment to leave intention and job search behavior via organizational identification. The theoretical and managerial implications of this study are discussed.
{"title":"Away From the Nightmare: Sexual Harassment, Leave Intention, and Job Search Behavior","authors":"Kanxiang Chen, Yijing Lyu, Yijiao Ye, Xinyu Liu","doi":"10.1177/19389655231184477","DOIUrl":"https://doi.org/10.1177/19389655231184477","url":null,"abstract":"Drawing on social identity theory, we investigated the mechanism underlying the effect of sexual harassment on hospitality employees’ leave intention and job search behavior. The results of a time-lagged survey conducted in six hotels in China revealed that sexual harassment positively undermined hospitality employees’ organizational identification, which further induced their intention to leave the organization and job search behavior. In addition, perceived organizational support moderated the direct link between sexual harassment and organizational identification as well as the indirect link from sexual harassment to leave intention and job search behavior via organizational identification. The theoretical and managerial implications of this study are discussed.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48167383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-04DOI: 10.1177/19389655231184474
G. Assaker, P. O'Connor
In light of travelers’ growing preference for sustainable hotel accommodation, this study investigated the relative importance of green certification labels/badges in online hotel selection/booking choice. A conjoint analysis was performed on seven online hotel attributes (including green certification labels/badges) in two specific scenarios (imagining they were booking in a pre- and post-COVID-19 setting) using 270 U.S. subjects surveyed in April 2020. The results revealed that green certification labels/badges do impact travelers’ online hotel booking choice, but not as much as cancellation policies, hotel rating, price, and location. Price in particular exerted a greater influence on travelers’ booking preferences in the post-COVID-19 scenario. Yet, a significant percentage of travelers (around 40% in both scenarios) were willing to pay more for a hotel with green certification. These results contribute to our theoretical and practical understanding of the factors that influence online hotel booking, as well as the power of green certification labels/badges in driving online hotel bookings in the pre-and post-COVID-19 contexts.
{"title":"The Importance of Green Certification Labels/Badges in Online Hotel Booking Choice: A Conjoint Investigation of Consumers’ Preferences Pre- and Post-COVID-19","authors":"G. Assaker, P. O'Connor","doi":"10.1177/19389655231184474","DOIUrl":"https://doi.org/10.1177/19389655231184474","url":null,"abstract":"In light of travelers’ growing preference for sustainable hotel accommodation, this study investigated the relative importance of green certification labels/badges in online hotel selection/booking choice. A conjoint analysis was performed on seven online hotel attributes (including green certification labels/badges) in two specific scenarios (imagining they were booking in a pre- and post-COVID-19 setting) using 270 U.S. subjects surveyed in April 2020. The results revealed that green certification labels/badges do impact travelers’ online hotel booking choice, but not as much as cancellation policies, hotel rating, price, and location. Price in particular exerted a greater influence on travelers’ booking preferences in the post-COVID-19 scenario. Yet, a significant percentage of travelers (around 40% in both scenarios) were willing to pay more for a hotel with green certification. These results contribute to our theoretical and practical understanding of the factors that influence online hotel booking, as well as the power of green certification labels/badges in driving online hotel bookings in the pre-and post-COVID-19 contexts.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46028795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-04DOI: 10.1177/19389655231182086
L. A. Dioko
Significant shifts in policy agenda and priorities may occur when exogenous and discontinuous macro-level events such as disease outbreaks, political transformations, and abrupt developments in visitor markets transpire. Such swings can be considerably challenging not only for policy-makers and decision-makers but also for stakeholders, especially when policy areas like employment, quality of life, housing, health, and education are weighed against growth and development considerations for hospitality, tourism, or other sectors. In extreme cases, policy swings can exacerbate social conflicts and cause commensurate disruption. Using the Hong Kong and Macao Special Administrative Regions of China as pooled comparative cases of policy-making, this study examines the content and structure of tourism-related and general policies across a 20-year pre-COVID period, how the different policy areas evolved and shifted in priorities, and the temporal correspondence of policy swings with factors, context, and conditions that likely precipitated them. The study adopts a mixed-methods approach combining large-scale text mining and content analysis of a large corpus of policy documents with qualitatively matching emergent macro policy shifts with relevant co-occurring events, aided by a theoretical framework generated from past studies. By unveiling the complicity of governance, social, and environmental conditions as well as external events with fluctuating policy priorities, the study dispels the static nature and fixed-planning perspectives of policy-setting, thereby advancing (a) a nascent framework by which policy-makers and decision-makers can adopt contingent and adaptable approaches to policy-making and (b) concrete principles for grasping the significance of tourism vis-à-vis public policies.
{"title":"The Content and Structure of Tourism and Public Policies: A Temporal Analysis of Stability and Change","authors":"L. A. Dioko","doi":"10.1177/19389655231182086","DOIUrl":"https://doi.org/10.1177/19389655231182086","url":null,"abstract":"Significant shifts in policy agenda and priorities may occur when exogenous and discontinuous macro-level events such as disease outbreaks, political transformations, and abrupt developments in visitor markets transpire. Such swings can be considerably challenging not only for policy-makers and decision-makers but also for stakeholders, especially when policy areas like employment, quality of life, housing, health, and education are weighed against growth and development considerations for hospitality, tourism, or other sectors. In extreme cases, policy swings can exacerbate social conflicts and cause commensurate disruption. Using the Hong Kong and Macao Special Administrative Regions of China as pooled comparative cases of policy-making, this study examines the content and structure of tourism-related and general policies across a 20-year pre-COVID period, how the different policy areas evolved and shifted in priorities, and the temporal correspondence of policy swings with factors, context, and conditions that likely precipitated them. The study adopts a mixed-methods approach combining large-scale text mining and content analysis of a large corpus of policy documents with qualitatively matching emergent macro policy shifts with relevant co-occurring events, aided by a theoretical framework generated from past studies. By unveiling the complicity of governance, social, and environmental conditions as well as external events with fluctuating policy priorities, the study dispels the static nature and fixed-planning perspectives of policy-setting, thereby advancing (a) a nascent framework by which policy-makers and decision-makers can adopt contingent and adaptable approaches to policy-making and (b) concrete principles for grasping the significance of tourism vis-à-vis public policies.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46928508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-04DOI: 10.1177/19389655231184476
Jeffery C. Kreeger, Scott J. Smith
The Lodging Shared Economy (LSE) is made up of a complex web of parties which enables guests to stay at a host’s home either with the host at home or away from the property. Many hosts utilize an LSE Online Platform (LSEOP) company such as Airbnb or Vacation Rentals by Owner (VRBO) to rent out a host’s property to a guest and receive payments from the guest including sales and lodging taxes, and they also remit payments to hosts and government agencies. Governmental agencies receive taxes from LSEOPs and distribute taxes to appropriate government accounts. The governmental agencies also enact laws and legislation to govern the activities of guests, hosts, and LSEOPs. This complex process serves the interests of each party involved but at times these diverse interests interfere with another party’s concerns resulting in conflicts, lawsuits, and public policy. This article addresses only regulations within the United States. Using a content analysis design, it provides a summary of LSE regulations for each state, thus allowing comparisons in determining highly taxed versus lesser taxed properties and highly regulated environments versus laissez-faire destinations. Although LSE companies typically transact the financial aspects of the stay, hosts are ultimately responsible for complying with other public policy regulations such as parking, noise, trash, and traffic laws. This study analyzed the most recent court cases among LSEOPs and government entities that illustrate some of the push and pull of public policy decisions on short-term rentals across the United States.
住宿共享经济(LSE)是由一个复杂的聚会网络组成的，它使客人可以住在主人的家里，或者和主人一起住在家里，或者离开酒店。许多房东利用伦敦经济学院在线平台(LSEOP)公司，如Airbnb或Vacation Rentals by Owner (VRBO)，将房东的房产出租给客人，并从客人那里获得包括销售和住宿税在内的付款，他们还向房东和政府机构汇款。政府机构从lseop收取税款，并将税款分配到适当的政府账户。政府机构还制定法律和法规来管理客人、主人和lseop的活动。这个复杂的过程服务于每一方的利益，但有时这些不同的利益会干扰另一方的利益，导致冲突、诉讼和公共政策。本文仅讨论美国境内的法规。使用内容分析设计，它提供了每个州LSE法规的摘要，从而允许在确定高税收与低税收的财产和高度管制的环境与自由放任的目的地进行比较。虽然伦敦经济学院的公司通常会处理住宿的财务方面，但房东最终要负责遵守其他公共政策法规，如停车、噪音、垃圾和交通法规。本研究分析了lseop和政府机构之间最近的法庭案件，这些案件说明了美国各地关于短期租赁的公共政策决定的一些推动和拉动。
{"title":"Public Policy Challenges and the Lodging Shared Economy","authors":"Jeffery C. Kreeger, Scott J. Smith","doi":"10.1177/19389655231184476","DOIUrl":"https://doi.org/10.1177/19389655231184476","url":null,"abstract":"The Lodging Shared Economy (LSE) is made up of a complex web of parties which enables guests to stay at a host’s home either with the host at home or away from the property. Many hosts utilize an LSE Online Platform (LSEOP) company such as Airbnb or Vacation Rentals by Owner (VRBO) to rent out a host’s property to a guest and receive payments from the guest including sales and lodging taxes, and they also remit payments to hosts and government agencies. Governmental agencies receive taxes from LSEOPs and distribute taxes to appropriate government accounts. The governmental agencies also enact laws and legislation to govern the activities of guests, hosts, and LSEOPs. This complex process serves the interests of each party involved but at times these diverse interests interfere with another party’s concerns resulting in conflicts, lawsuits, and public policy. This article addresses only regulations within the United States. Using a content analysis design, it provides a summary of LSE regulations for each state, thus allowing comparisons in determining highly taxed versus lesser taxed properties and highly regulated environments versus laissez-faire destinations. Although LSE companies typically transact the financial aspects of the stay, hosts are ultimately responsible for complying with other public policy regulations such as parking, noise, trash, and traffic laws. This study analyzed the most recent court cases among LSEOPs and government entities that illustrate some of the push and pull of public policy decisions on short-term rentals across the United States.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":"1 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41988292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-29DOI: 10.1177/19389655231182082
Yue Vaughan
Despite growing international awareness and legislation, the hospitality and tourism industries are still hot spots for modern slavery due to the nature of their businesses. The purpose of this study is to explore corporate social responsibility (CSR) disclosures of firms in the U.S. hospitality and tourism industry and to examine what actions they have incorporated regarding protecting human rights and preventing modern slavery. Using content analysis, this study provided a benchmarking assessment from a sample of hospitality and tourism companies that were top ranked for their human rights and supply chain performance by CSRHub. A total of 30 code instruments have been classified into three main themes on combating modern slavery including formal guidelines and resources, company-wide compliances and policies, and actions.
{"title":"Preventing Modern Slavery Through Corporate Social Responsibility Disclosure: An Analysis of the U.S. Hospitality and Tourism Industry","authors":"Yue Vaughan","doi":"10.1177/19389655231182082","DOIUrl":"https://doi.org/10.1177/19389655231182082","url":null,"abstract":"Despite growing international awareness and legislation, the hospitality and tourism industries are still hot spots for modern slavery due to the nature of their businesses. The purpose of this study is to explore corporate social responsibility (CSR) disclosures of firms in the U.S. hospitality and tourism industry and to examine what actions they have incorporated regarding protecting human rights and preventing modern slavery. Using content analysis, this study provided a benchmarking assessment from a sample of hospitality and tourism companies that were top ranked for their human rights and supply chain performance by CSRHub. A total of 30 code instruments have been classified into three main themes on combating modern slavery including formal guidelines and resources, company-wide compliances and policies, and actions.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47475403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-28DOI: 10.1177/19389655231182083
W. Legrand, H. Kuokkanen, F. Marucco, Saakje Hazenberg, F. Fischer
Biodiversity and the science that addresses its conservation, loss, and recovery, including conservation biology and restoration ecology, are high on the contemporary global agenda. While the hospitality industry has taken major steps toward net carbon zero and even net positive business, we argue that it has another significant advance to make. The United Nations has dedicated 2021–2030 as the decade of ecosystem restoration, and along with it, several other organizations offer guidance on how businesses should approach the natural environment. Considering the role of hospitality as a consumer of nature, we call for the industry to implement these principles in practice through nature-based solutions and restorative and regenerative hospitality. To strengthen this transformation, we urge hospitality management education to include the basic concepts of ecology, biodiversity, and environmental science, along with their application, in curricula. By doing this, education can advance from presenting sustainability actions as a necessity into illustrating and justifying their need on a planetary scale. The change will facilitate the next step the hospitality industry must take in transforming its relationship with the natural environment.
{"title":"Survival of the Fittest? A Call for Hospitality to Incorporate Ecology Into Business Practice and Education","authors":"W. Legrand, H. Kuokkanen, F. Marucco, Saakje Hazenberg, F. Fischer","doi":"10.1177/19389655231182083","DOIUrl":"https://doi.org/10.1177/19389655231182083","url":null,"abstract":"Biodiversity and the science that addresses its conservation, loss, and recovery, including conservation biology and restoration ecology, are high on the contemporary global agenda. While the hospitality industry has taken major steps toward net carbon zero and even net positive business, we argue that it has another significant advance to make. The United Nations has dedicated 2021–2030 as the decade of ecosystem restoration, and along with it, several other organizations offer guidance on how businesses should approach the natural environment. Considering the role of hospitality as a consumer of nature, we call for the industry to implement these principles in practice through nature-based solutions and restorative and regenerative hospitality. To strengthen this transformation, we urge hospitality management education to include the basic concepts of ecology, biodiversity, and environmental science, along with their application, in curricula. By doing this, education can advance from presenting sustainability actions as a necessity into illustrating and justifying their need on a planetary scale. The change will facilitate the next step the hospitality industry must take in transforming its relationship with the natural environment.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":" ","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42316145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-28DOI: 10.1177/19389655231179635
Shuwen Liang, Christopher K. Anderson
The increasing uncertainty in travel has resulted in elevated cancelation and no-show rates across many aspects of travel, elevating the importance of overbooking practices. Overbooking helps address travel uncertainty by accepting reservations beyond available rooms but may result in walk or re-accommodation costs if all (most) of these reservations materialize. Walk costs are not homogeneous across all customer types, with costs potentially different for loyal (branded, direct) versus non/less-loyal (third-party-intermediated) guests. We formulate an optimal overbooking model with class-dependent walk-out costs for a hotel with two classes of reservations—loyal members with higher walk-out costs, and nonmembers with lower walk-out costs, but with each class at the same room rate. We embed a dynamic walk-out model, one where guests may be proactively walked, that is, walked while rooms still available, into an overbooking model. The joint model determines optimal walk-out decisions to minimize expected walk-out costs while also determining optimal overbooking levels. We investigate how class-dependent no-show rates and walk-out costs impact optimal walk-out decisions and optimal overbooking levels. We find that changes in the no-show rates for a customer class only impact the overbooking levels of the related class whereas changes in class-specific walk-out costs impact all customer class overbooking levels. We offer managerial insight into a proactive and strategic walk-out policy for the lodging industry, aiming to achieve optimal overbooking levels.
{"title":"Proactive Walking and Overbooking With Class Dependent Walk-Out Costs","authors":"Shuwen Liang, Christopher K. Anderson","doi":"10.1177/19389655231179635","DOIUrl":"https://doi.org/10.1177/19389655231179635","url":null,"abstract":"The increasing uncertainty in travel has resulted in elevated cancelation and no-show rates across many aspects of travel, elevating the importance of overbooking practices. Overbooking helps address travel uncertainty by accepting reservations beyond available rooms but may result in walk or re-accommodation costs if all (most) of these reservations materialize. Walk costs are not homogeneous across all customer types, with costs potentially different for loyal (branded, direct) versus non/less-loyal (third-party-intermediated) guests. We formulate an optimal overbooking model with class-dependent walk-out costs for a hotel with two classes of reservations—loyal members with higher walk-out costs, and nonmembers with lower walk-out costs, but with each class at the same room rate. We embed a dynamic walk-out model, one where guests may be proactively walked, that is, walked while rooms still available, into an overbooking model. The joint model determines optimal walk-out decisions to minimize expected walk-out costs while also determining optimal overbooking levels. We investigate how class-dependent no-show rates and walk-out costs impact optimal walk-out decisions and optimal overbooking levels. We find that changes in the no-show rates for a customer class only impact the overbooking levels of the related class whereas changes in class-specific walk-out costs impact all customer class overbooking levels. We offer managerial insight into a proactive and strategic walk-out policy for the lodging industry, aiming to achieve optimal overbooking levels.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":"64 1","pages":"454 - 459"},"PeriodicalIF":3.5,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42053422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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