Pub Date : 2023-07-04DOI: 10.1177/19389655231184476
Jeffery C. Kreeger, Scott J. Smith
The Lodging Shared Economy (LSE) is made up of a complex web of parties which enables guests to stay at a host’s home either with the host at home or away from the property. Many hosts utilize an LSE Online Platform (LSEOP) company such as Airbnb or Vacation Rentals by Owner (VRBO) to rent out a host’s property to a guest and receive payments from the guest including sales and lodging taxes, and they also remit payments to hosts and government agencies. Governmental agencies receive taxes from LSEOPs and distribute taxes to appropriate government accounts. The governmental agencies also enact laws and legislation to govern the activities of guests, hosts, and LSEOPs. This complex process serves the interests of each party involved but at times these diverse interests interfere with another party’s concerns resulting in conflicts, lawsuits, and public policy. This article addresses only regulations within the United States. Using a content analysis design, it provides a summary of LSE regulations for each state, thus allowing comparisons in determining highly taxed versus lesser taxed properties and highly regulated environments versus laissez-faire destinations. Although LSE companies typically transact the financial aspects of the stay, hosts are ultimately responsible for complying with other public policy regulations such as parking, noise, trash, and traffic laws. This study analyzed the most recent court cases among LSEOPs and government entities that illustrate some of the push and pull of public policy decisions on short-term rentals across the United States.
住宿共享经济(LSE)是由一个复杂的聚会网络组成的，它使客人可以住在主人的家里，或者和主人一起住在家里，或者离开酒店。许多房东利用伦敦经济学院在线平台(LSEOP)公司，如Airbnb或Vacation Rentals by Owner (VRBO)，将房东的房产出租给客人，并从客人那里获得包括销售和住宿税在内的付款，他们还向房东和政府机构汇款。政府机构从lseop收取税款，并将税款分配到适当的政府账户。政府机构还制定法律和法规来管理客人、主人和lseop的活动。这个复杂的过程服务于每一方的利益，但有时这些不同的利益会干扰另一方的利益，导致冲突、诉讼和公共政策。本文仅讨论美国境内的法规。使用内容分析设计，它提供了每个州LSE法规的摘要，从而允许在确定高税收与低税收的财产和高度管制的环境与自由放任的目的地进行比较。虽然伦敦经济学院的公司通常会处理住宿的财务方面，但房东最终要负责遵守其他公共政策法规，如停车、噪音、垃圾和交通法规。本研究分析了lseop和政府机构之间最近的法庭案件，这些案件说明了美国各地关于短期租赁的公共政策决定的一些推动和拉动。
{"title":"Public Policy Challenges and the Lodging Shared Economy","authors":"Jeffery C. Kreeger, Scott J. Smith","doi":"10.1177/19389655231184476","DOIUrl":"https://doi.org/10.1177/19389655231184476","url":null,"abstract":"The Lodging Shared Economy (LSE) is made up of a complex web of parties which enables guests to stay at a host’s home either with the host at home or away from the property. Many hosts utilize an LSE Online Platform (LSEOP) company such as Airbnb or Vacation Rentals by Owner (VRBO) to rent out a host’s property to a guest and receive payments from the guest including sales and lodging taxes, and they also remit payments to hosts and government agencies. Governmental agencies receive taxes from LSEOPs and distribute taxes to appropriate government accounts. The governmental agencies also enact laws and legislation to govern the activities of guests, hosts, and LSEOPs. This complex process serves the interests of each party involved but at times these diverse interests interfere with another party’s concerns resulting in conflicts, lawsuits, and public policy. This article addresses only regulations within the United States. Using a content analysis design, it provides a summary of LSE regulations for each state, thus allowing comparisons in determining highly taxed versus lesser taxed properties and highly regulated environments versus laissez-faire destinations. Although LSE companies typically transact the financial aspects of the stay, hosts are ultimately responsible for complying with other public policy regulations such as parking, noise, trash, and traffic laws. This study analyzed the most recent court cases among LSEOPs and government entities that illustrate some of the push and pull of public policy decisions on short-term rentals across the United States.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41988292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-29DOI: 10.1177/19389655231182082
Yue Vaughan
Despite growing international awareness and legislation, the hospitality and tourism industries are still hot spots for modern slavery due to the nature of their businesses. The purpose of this study is to explore corporate social responsibility (CSR) disclosures of firms in the U.S. hospitality and tourism industry and to examine what actions they have incorporated regarding protecting human rights and preventing modern slavery. Using content analysis, this study provided a benchmarking assessment from a sample of hospitality and tourism companies that were top ranked for their human rights and supply chain performance by CSRHub. A total of 30 code instruments have been classified into three main themes on combating modern slavery including formal guidelines and resources, company-wide compliances and policies, and actions.
{"title":"Preventing Modern Slavery Through Corporate Social Responsibility Disclosure: An Analysis of the U.S. Hospitality and Tourism Industry","authors":"Yue Vaughan","doi":"10.1177/19389655231182082","DOIUrl":"https://doi.org/10.1177/19389655231182082","url":null,"abstract":"Despite growing international awareness and legislation, the hospitality and tourism industries are still hot spots for modern slavery due to the nature of their businesses. The purpose of this study is to explore corporate social responsibility (CSR) disclosures of firms in the U.S. hospitality and tourism industry and to examine what actions they have incorporated regarding protecting human rights and preventing modern slavery. Using content analysis, this study provided a benchmarking assessment from a sample of hospitality and tourism companies that were top ranked for their human rights and supply chain performance by CSRHub. A total of 30 code instruments have been classified into three main themes on combating modern slavery including formal guidelines and resources, company-wide compliances and policies, and actions.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47475403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-28DOI: 10.1177/19389655231182083
W. Legrand, H. Kuokkanen, F. Marucco, Saakje Hazenberg, F. Fischer
Biodiversity and the science that addresses its conservation, loss, and recovery, including conservation biology and restoration ecology, are high on the contemporary global agenda. While the hospitality industry has taken major steps toward net carbon zero and even net positive business, we argue that it has another significant advance to make. The United Nations has dedicated 2021–2030 as the decade of ecosystem restoration, and along with it, several other organizations offer guidance on how businesses should approach the natural environment. Considering the role of hospitality as a consumer of nature, we call for the industry to implement these principles in practice through nature-based solutions and restorative and regenerative hospitality. To strengthen this transformation, we urge hospitality management education to include the basic concepts of ecology, biodiversity, and environmental science, along with their application, in curricula. By doing this, education can advance from presenting sustainability actions as a necessity into illustrating and justifying their need on a planetary scale. The change will facilitate the next step the hospitality industry must take in transforming its relationship with the natural environment.
{"title":"Survival of the Fittest? A Call for Hospitality to Incorporate Ecology Into Business Practice and Education","authors":"W. Legrand, H. Kuokkanen, F. Marucco, Saakje Hazenberg, F. Fischer","doi":"10.1177/19389655231182083","DOIUrl":"https://doi.org/10.1177/19389655231182083","url":null,"abstract":"Biodiversity and the science that addresses its conservation, loss, and recovery, including conservation biology and restoration ecology, are high on the contemporary global agenda. While the hospitality industry has taken major steps toward net carbon zero and even net positive business, we argue that it has another significant advance to make. The United Nations has dedicated 2021–2030 as the decade of ecosystem restoration, and along with it, several other organizations offer guidance on how businesses should approach the natural environment. Considering the role of hospitality as a consumer of nature, we call for the industry to implement these principles in practice through nature-based solutions and restorative and regenerative hospitality. To strengthen this transformation, we urge hospitality management education to include the basic concepts of ecology, biodiversity, and environmental science, along with their application, in curricula. By doing this, education can advance from presenting sustainability actions as a necessity into illustrating and justifying their need on a planetary scale. The change will facilitate the next step the hospitality industry must take in transforming its relationship with the natural environment.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42316145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-28DOI: 10.1177/19389655231179635
Shuwen Liang, Christopher K. Anderson
The increasing uncertainty in travel has resulted in elevated cancelation and no-show rates across many aspects of travel, elevating the importance of overbooking practices. Overbooking helps address travel uncertainty by accepting reservations beyond available rooms but may result in walk or re-accommodation costs if all (most) of these reservations materialize. Walk costs are not homogeneous across all customer types, with costs potentially different for loyal (branded, direct) versus non/less-loyal (third-party-intermediated) guests. We formulate an optimal overbooking model with class-dependent walk-out costs for a hotel with two classes of reservations—loyal members with higher walk-out costs, and nonmembers with lower walk-out costs, but with each class at the same room rate. We embed a dynamic walk-out model, one where guests may be proactively walked, that is, walked while rooms still available, into an overbooking model. The joint model determines optimal walk-out decisions to minimize expected walk-out costs while also determining optimal overbooking levels. We investigate how class-dependent no-show rates and walk-out costs impact optimal walk-out decisions and optimal overbooking levels. We find that changes in the no-show rates for a customer class only impact the overbooking levels of the related class whereas changes in class-specific walk-out costs impact all customer class overbooking levels. We offer managerial insight into a proactive and strategic walk-out policy for the lodging industry, aiming to achieve optimal overbooking levels.
{"title":"Proactive Walking and Overbooking With Class Dependent Walk-Out Costs","authors":"Shuwen Liang, Christopher K. Anderson","doi":"10.1177/19389655231179635","DOIUrl":"https://doi.org/10.1177/19389655231179635","url":null,"abstract":"The increasing uncertainty in travel has resulted in elevated cancelation and no-show rates across many aspects of travel, elevating the importance of overbooking practices. Overbooking helps address travel uncertainty by accepting reservations beyond available rooms but may result in walk or re-accommodation costs if all (most) of these reservations materialize. Walk costs are not homogeneous across all customer types, with costs potentially different for loyal (branded, direct) versus non/less-loyal (third-party-intermediated) guests. We formulate an optimal overbooking model with class-dependent walk-out costs for a hotel with two classes of reservations—loyal members with higher walk-out costs, and nonmembers with lower walk-out costs, but with each class at the same room rate. We embed a dynamic walk-out model, one where guests may be proactively walked, that is, walked while rooms still available, into an overbooking model. The joint model determines optimal walk-out decisions to minimize expected walk-out costs while also determining optimal overbooking levels. We investigate how class-dependent no-show rates and walk-out costs impact optimal walk-out decisions and optimal overbooking levels. We find that changes in the no-show rates for a customer class only impact the overbooking levels of the related class whereas changes in class-specific walk-out costs impact all customer class overbooking levels. We offer managerial insight into a proactive and strategic walk-out policy for the lodging industry, aiming to achieve optimal overbooking levels.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42053422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-27DOI: 10.1177/19389655231183278
John Bruce Tracey
{"title":"Life is Service","authors":"John Bruce Tracey","doi":"10.1177/19389655231183278","DOIUrl":"https://doi.org/10.1177/19389655231183278","url":null,"abstract":"","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135454456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-26DOI: 10.1177/19389655231182091
Taeshik Gong, L. Nanu, L. H. Le, F. Ali
This study investigates the mediating roles of customer engagement and customer depletion as well as the moderating role of an innovative climate on the relationship between organizational innovativeness generated from transformational leadership and creative customer behavior in the hospitality industry. A multilevel path analysis is conducted using a data set comprising 62 managers, 269 employees, and 681 customers from a South Korean restaurant chain. The findings show that transformational leadership in restaurants increases organizational innovativeness, which indirectly influences creative customer behavior through customer engagement and depletion. An innovative climate also moderates these causal relationships. This study integrates the service-dominant logic framework into research on innovation and creativity to better understand the role and impact of customers in cultivating innovation and creativity.
{"title":"Translating Transformational Leadership and Organizational Innovativeness Into Creative Customer Behavior: Underlying Processes and Boundary Conditions","authors":"Taeshik Gong, L. Nanu, L. H. Le, F. Ali","doi":"10.1177/19389655231182091","DOIUrl":"https://doi.org/10.1177/19389655231182091","url":null,"abstract":"This study investigates the mediating roles of customer engagement and customer depletion as well as the moderating role of an innovative climate on the relationship between organizational innovativeness generated from transformational leadership and creative customer behavior in the hospitality industry. A multilevel path analysis is conducted using a data set comprising 62 managers, 269 employees, and 681 customers from a South Korean restaurant chain. The findings show that transformational leadership in restaurants increases organizational innovativeness, which indirectly influences creative customer behavior through customer engagement and depletion. An innovative climate also moderates these causal relationships. This study integrates the service-dominant logic framework into research on innovation and creativity to better understand the role and impact of customers in cultivating innovation and creativity.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2023-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49665679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-26DOI: 10.1177/19389655231182081
Swechchha Subedi, Marketa Kubickova
Based on the Protection Motivation Theory (PMT), this study investigates the impact of risk perception (threat appraisal and coping appraisal) and trust in the destination government on tourists’ self-protective behavior. Survey data from 450 international tourists from the United States were collected through mTurk and analyzed using structural equation modeling (SEM) with SmartPLS 3.0. The results suggest that tourists’ self-protective behavior is directly influenced by their perception of threats and the appraisal of coping mechanisms, but not by trust in the destination government. However, trust in the destination government has an indirect effect on self-protective behavior mediated by threat appraisal and coping appraisal. Thus, tourism stakeholders must focus on building and maintaining trust in government to encourage compliance and self-protective behavior of tourists. Limitations, implications, and suggestions for future research are further discussed.
{"title":"Tourists’ Compliance With Public Policy and Government Trust: An Application of Protection Motivation Theory","authors":"Swechchha Subedi, Marketa Kubickova","doi":"10.1177/19389655231182081","DOIUrl":"https://doi.org/10.1177/19389655231182081","url":null,"abstract":"Based on the Protection Motivation Theory (PMT), this study investigates the impact of risk perception (threat appraisal and coping appraisal) and trust in the destination government on tourists’ self-protective behavior. Survey data from 450 international tourists from the United States were collected through mTurk and analyzed using structural equation modeling (SEM) with SmartPLS 3.0. The results suggest that tourists’ self-protective behavior is directly influenced by their perception of threats and the appraisal of coping mechanisms, but not by trust in the destination government. However, trust in the destination government has an indirect effect on self-protective behavior mediated by threat appraisal and coping appraisal. Thus, tourism stakeholders must focus on building and maintaining trust in government to encourage compliance and self-protective behavior of tourists. Limitations, implications, and suggestions for future research are further discussed.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2023-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48114191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-24DOI: 10.1177/19389655231182089
Adiyukh Berbekova, M. Uysal, A. George Assaf
The nexus between tourism and quality of life (QoL) has been widely discussed in the literature. There is an extensive research that examines the connection between tourism activities and QoL. Although the existing studies converge in that QoL and well-being should be incorporated and made a central aspect of tourism policies and strategies, the current literature lacks an integrated comprehensive approach to how QoL can be incorporated into tourism decision-making. Tourism decision-making organizations have yet to integrate QoL into the assessment of important strategy-related benchmarks (e.g., performance, tourism satellite accounts, demand, and resource integration). Thus, the objective of this article is to offer a conceptual framework integrating QoL and tourism public policy. The suggested model provides guidelines regarding the implementation of QoL at different stages of policy development. The framework will provide a guide for tourism destinations in formulating and implementing policies with a focus on improving the community’s QoL.
{"title":"Quality of Life and Public Policy Development for Tourism Destinations","authors":"Adiyukh Berbekova, M. Uysal, A. George Assaf","doi":"10.1177/19389655231182089","DOIUrl":"https://doi.org/10.1177/19389655231182089","url":null,"abstract":"The nexus between tourism and quality of life (QoL) has been widely discussed in the literature. There is an extensive research that examines the connection between tourism activities and QoL. Although the existing studies converge in that QoL and well-being should be incorporated and made a central aspect of tourism policies and strategies, the current literature lacks an integrated comprehensive approach to how QoL can be incorporated into tourism decision-making. Tourism decision-making organizations have yet to integrate QoL into the assessment of important strategy-related benchmarks (e.g., performance, tourism satellite accounts, demand, and resource integration). Thus, the objective of this article is to offer a conceptual framework integrating QoL and tourism public policy. The suggested model provides guidelines regarding the implementation of QoL at different stages of policy development. The framework will provide a guide for tourism destinations in formulating and implementing policies with a focus on improving the community’s QoL.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2023-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45672445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-21DOI: 10.1177/19389655231182087
Scott Taylor, D. C. Taylor, Cortney L. Norris
This article provides a technical assessment of the February 2022 Treasury Department report titled “Competition in the Markets for Beer, Wine, and Spirits” as it relates to the overall beer industry. Furthermore, this article investigates the various governmental departments and regulations that govern the production, distribution, and selling of beer within the U.S. Departments and regulations at both the federal and state level are discussed and the impacts that each have on the (lack-of) competition within the beer industry are outlined. The article also offers a call-to-action for policymakers and academics, respectively, to ensure the future of the beer industry is fairer and more competitive than it has been in the past.
{"title":"Competition in the Beer Industry—From Pipe Dream to Reality: Exploring the Potential Impacts of Executive Order 14036","authors":"Scott Taylor, D. C. Taylor, Cortney L. Norris","doi":"10.1177/19389655231182087","DOIUrl":"https://doi.org/10.1177/19389655231182087","url":null,"abstract":"This article provides a technical assessment of the February 2022 Treasury Department report titled “Competition in the Markets for Beer, Wine, and Spirits” as it relates to the overall beer industry. Furthermore, this article investigates the various governmental departments and regulations that govern the production, distribution, and selling of beer within the U.S. Departments and regulations at both the federal and state level are discussed and the impacts that each have on the (lack-of) competition within the beer industry are outlined. The article also offers a call-to-action for policymakers and academics, respectively, to ensure the future of the beer industry is fairer and more competitive than it has been in the past.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48208053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-21DOI: 10.1177/19389655231182090
D. Kala, D. Chaubey
While providing economic benefits, tourism also contributes to environmental problems. Besides regulatory measures to mitigate tourism’s impact on the environment, voluntary changes in the behavior of tourists are needed to encourage environment-friendly behavior. This research examines religious tourists’ pro-environmental behavior (PEB) by using the value-belief-norm (VBN) theory and the concept of religious beliefs. Data were collected through on-site and online surveys of 391 tourists who visited religious destinations and analyzed using partial least squares (PLS)-structural equation modeling. The results confirmed the relationships between tourists’ values, beliefs, and personal norms that predicted PEB. This study also found that religious beliefs strengthen the effect of personal norms on PEB. This research contributes to improving the understanding of religious tourists’ PEB and offers suggestions for destination management organizations (DMOs), religious center authorities, and policymakers to encourage the PEB of tourists in religious destinations.
{"title":"Pro-Environmental Behavior of Religious Tourists: Moderating Role of Religious Beliefs","authors":"D. Kala, D. Chaubey","doi":"10.1177/19389655231182090","DOIUrl":"https://doi.org/10.1177/19389655231182090","url":null,"abstract":"While providing economic benefits, tourism also contributes to environmental problems. Besides regulatory measures to mitigate tourism’s impact on the environment, voluntary changes in the behavior of tourists are needed to encourage environment-friendly behavior. This research examines religious tourists’ pro-environmental behavior (PEB) by using the value-belief-norm (VBN) theory and the concept of religious beliefs. Data were collected through on-site and online surveys of 391 tourists who visited religious destinations and analyzed using partial least squares (PLS)-structural equation modeling. The results confirmed the relationships between tourists’ values, beliefs, and personal norms that predicted PEB. This study also found that religious beliefs strengthen the effect of personal norms on PEB. This research contributes to improving the understanding of religious tourists’ PEB and offers suggestions for destination management organizations (DMOs), religious center authorities, and policymakers to encourage the PEB of tourists in religious destinations.","PeriodicalId":47888,"journal":{"name":"Cornell Hospitality Quarterly","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42464330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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