During the summer of 2022, Andrew Tate became a focus of concern for the media, parents, and educational leaders as his sexist and misogynistic social media content became popular with young people, especially boys. To explore Tate’s appeal, we conducted a discourse and content analysis of Tate’s videos and a small focus group study with boys aged 13–14 from London (United Kingdom). We found that apart from the obvious ways that Tate promotes men’s domination of feminine “others,” his content also mainstreams misogynistic “manosphere” ideologies. Moreover, Tate plays on boy’s fears about their economic futures and place in the structures of hegemonic masculinity while stylising himself as a maverick, but authentic figure who—against the context of his concocted fears—offers hope through advice about dating and entrepreneurial skills. We highlight how these tropes support Tate’s business model in the affective and attention economies of social media. Through focus group analysis, we show how these tropes are potent homosocial currencies for boys, including their conceptions of Tate’s content as humorous. In so doing, we contribute new theoretical perspectives on the way emotion and affect can work as homosocial currencies across digital and non-digital spaces to reify hegemonic masculinity and normalize misogyny. We conclude by suggesting that rather than attacking Tate’s messages which might play into Tate’s maverick identity, we should offer young people critical digital literacy education that helps them understand the business models of Tate, and influencers like him, and how they peddle in forms of gendered disinformation.
{"title":"Mainstreaming the Manosphere’s Misogyny Through Affective Homosocial Currencies: Exploring How Teen Boys Navigate the Andrew Tate Effect","authors":"Craig Haslop, Jessica Ringrose, Idil Cambazoglu, Betsy Milne","doi":"10.1177/20563051241228811","DOIUrl":"https://doi.org/10.1177/20563051241228811","url":null,"abstract":"During the summer of 2022, Andrew Tate became a focus of concern for the media, parents, and educational leaders as his sexist and misogynistic social media content became popular with young people, especially boys. To explore Tate’s appeal, we conducted a discourse and content analysis of Tate’s videos and a small focus group study with boys aged 13–14 from London (United Kingdom). We found that apart from the obvious ways that Tate promotes men’s domination of feminine “others,” his content also mainstreams misogynistic “manosphere” ideologies. Moreover, Tate plays on boy’s fears about their economic futures and place in the structures of hegemonic masculinity while stylising himself as a maverick, but authentic figure who—against the context of his concocted fears—offers hope through advice about dating and entrepreneurial skills. We highlight how these tropes support Tate’s business model in the affective and attention economies of social media. Through focus group analysis, we show how these tropes are potent homosocial currencies for boys, including their conceptions of Tate’s content as humorous. In so doing, we contribute new theoretical perspectives on the way emotion and affect can work as homosocial currencies across digital and non-digital spaces to reify hegemonic masculinity and normalize misogyny. We conclude by suggesting that rather than attacking Tate’s messages which might play into Tate’s maverick identity, we should offer young people critical digital literacy education that helps them understand the business models of Tate, and influencers like him, and how they peddle in forms of gendered disinformation.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"30 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139976688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-23DOI: 10.1177/20563051241229655
Tim Verbeij, Ine Beyens, Damian Trilling, Patti M. Valkenburg
We investigated the expressions of happiness and sadness in adolescents’ direct messages (DMs) on Instagram. Using neural topic modeling ( BERTopic), we analyzed 211,778 DMs belonging to 96 adolescents, who donated data from 101 Instagram accounts. Results showed that (1) expressions of happiness were more than four times more prevalent than expressions of sadness; (2) the number of DMs containing expressions of happiness and expressions of sadness were highly correlated; (3) there are temporal trends in the expression of happiness and sadness in adolescents’ DMs, and there are individual differences in these trends; and (4) there is no significant between- or within-person relationship between the number of DMs containing expressions of happiness and sadness and adolescents’ well-being.
{"title":"Happiness and Sadness in Adolescents’ Instagram Direct Messaging: A Neural Topic Modeling Approach","authors":"Tim Verbeij, Ine Beyens, Damian Trilling, Patti M. Valkenburg","doi":"10.1177/20563051241229655","DOIUrl":"https://doi.org/10.1177/20563051241229655","url":null,"abstract":"We investigated the expressions of happiness and sadness in adolescents’ direct messages (DMs) on Instagram. Using neural topic modeling ( BERTopic), we analyzed 211,778 DMs belonging to 96 adolescents, who donated data from 101 Instagram accounts. Results showed that (1) expressions of happiness were more than four times more prevalent than expressions of sadness; (2) the number of DMs containing expressions of happiness and expressions of sadness were highly correlated; (3) there are temporal trends in the expression of happiness and sadness in adolescents’ DMs, and there are individual differences in these trends; and (4) there is no significant between- or within-person relationship between the number of DMs containing expressions of happiness and sadness and adolescents’ well-being.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"37 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139938953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-21DOI: 10.1177/20563051241232662
Christian Staal Bruun Overgaard
Affective polarization is on the rise, not least in the United States. Recent scholarship has identified meta-perceptions, concerning how much opposing partisans think they dislike each other, as a potential driver of actual interparty animosity. I theorize that social media content shapes people’s political meta-perceptions, which in turn influence affective polarization. I integrate prior work on meta-perceptions with research on intergroup conflict and social norms to distinguish perceptions about people’s ingroup from perceptions about their outgroup. A probability sample ( n = 825) shows outgroup meta-perceptions (i.e., perceptions about the outparty’s feelings toward the inparty) are linked to actual affective polarization. Ingroup meta-perceptions do not predict affective polarization above and beyond outgroup meta-perceptions. An original experiment ( n = 541) then examines the proposed causal pathway by exposing subjects to politically unifying, divisive, or neutral media content. In line with the proposed model, unifying content reduces affective polarization, and this effect is mediated by political meta-perceptions. Surprisingly, divisive content has no effects on meta-perceptions or affective polarization. These findings have theoretical implications for research on social media, perceptions, and intergroup relations. These, as well as practical implications, are discussed in light of mounting concerns about increasing affective polarization and the role social media may play in exacerbating it.
{"title":"Perceiving Affective Polarization in the United States: How Social Media Shape Meta-Perceptions and Affective Polarization","authors":"Christian Staal Bruun Overgaard","doi":"10.1177/20563051241232662","DOIUrl":"https://doi.org/10.1177/20563051241232662","url":null,"abstract":"Affective polarization is on the rise, not least in the United States. Recent scholarship has identified meta-perceptions, concerning how much opposing partisans think they dislike each other, as a potential driver of actual interparty animosity. I theorize that social media content shapes people’s political meta-perceptions, which in turn influence affective polarization. I integrate prior work on meta-perceptions with research on intergroup conflict and social norms to distinguish perceptions about people’s ingroup from perceptions about their outgroup. A probability sample ( n = 825) shows outgroup meta-perceptions (i.e., perceptions about the outparty’s feelings toward the inparty) are linked to actual affective polarization. Ingroup meta-perceptions do not predict affective polarization above and beyond outgroup meta-perceptions. An original experiment ( n = 541) then examines the proposed causal pathway by exposing subjects to politically unifying, divisive, or neutral media content. In line with the proposed model, unifying content reduces affective polarization, and this effect is mediated by political meta-perceptions. Surprisingly, divisive content has no effects on meta-perceptions or affective polarization. These findings have theoretical implications for research on social media, perceptions, and intergroup relations. These, as well as practical implications, are discussed in light of mounting concerns about increasing affective polarization and the role social media may play in exacerbating it.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"48 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139939010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-20DOI: 10.1177/20563051241228601
Yiran Duan, Charis Owuraku Asante-Agyei, Rebecca Kelly, Jeff Hemsley
As social media continues to integrate into people’s everyday lives, some sites provide a space for people to present their work and connect with others. This study seeks to understand how Dribbble.com (hereafter, Dribbble), a site created in 2009 for visual designers to showcase their work, plays a role in the transformation of the visual design industry. We use practice theory perspectives to interpret 30 semistructured interviews with active Dribbble users. We find that the niche site Dribbble, along with the constellation of sites around it, is changing professional design practices, in both positive and negative ways. In this study, the focus looks at the ways the work of design professionals unfolds. Our participants, professional designers on Dribbble report that the site changes how they find inspiration to solve design problems, give and receive design feedback from/for other designers, and look for jobs. Our work suggests that by being a primary source of inspiration for many designers, Dribbble may be influencing trends in the wider industry. In addition, Dribbble may be nudging the design industry into a more global stance with respect to hiring designers. Our work contributes to social media studies by showing a link between a design site such as Dribbble and changing practices in the design industry. It also contributes to the literature by looking beyond Twitter, Facebook, and Reddit into practices on smaller social media sites.
{"title":"A Practice Theory Perspective on Dribbble and the Evolving Design Industry","authors":"Yiran Duan, Charis Owuraku Asante-Agyei, Rebecca Kelly, Jeff Hemsley","doi":"10.1177/20563051241228601","DOIUrl":"https://doi.org/10.1177/20563051241228601","url":null,"abstract":"As social media continues to integrate into people’s everyday lives, some sites provide a space for people to present their work and connect with others. This study seeks to understand how Dribbble.com (hereafter, Dribbble), a site created in 2009 for visual designers to showcase their work, plays a role in the transformation of the visual design industry. We use practice theory perspectives to interpret 30 semistructured interviews with active Dribbble users. We find that the niche site Dribbble, along with the constellation of sites around it, is changing professional design practices, in both positive and negative ways. In this study, the focus looks at the ways the work of design professionals unfolds. Our participants, professional designers on Dribbble report that the site changes how they find inspiration to solve design problems, give and receive design feedback from/for other designers, and look for jobs. Our work suggests that by being a primary source of inspiration for many designers, Dribbble may be influencing trends in the wider industry. In addition, Dribbble may be nudging the design industry into a more global stance with respect to hiring designers. Our work contributes to social media studies by showing a link between a design site such as Dribbble and changing practices in the design industry. It also contributes to the literature by looking beyond Twitter, Facebook, and Reddit into practices on smaller social media sites.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"8 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139939059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-16DOI: 10.1177/20563051241228603
Anas Ansar, Julian Maitra
This study maps the Rohingya diaspora’s digital engagement on Facebook and explores how their participation has transformed over the years. Using the CrowdTangle analytics platform, this mixed-methods study presents the Rohingya community’s collective engagement on Facebook across six years, from January 2017 to December 2022. It comprises 47 Rohingya diaspora FB pages that published 34,905 posts and received nearly 8 million user interactions. Revealing their yearly transformation in interactions on Facebook, this study uncovers their contextual embodiment—within the increasingly complex and ever-changing regional and global socio-political landscape. Three key insights emerged from our findings. First, memories of loss, suffering, and longing for home intertwine in Rohingya transnational digital connectivity. In this remembrance process, Arakan (Rakhine) remains the place of reference and the center of gravity in their multi-layered identity formation and political mobilization. Second, as a gateway to seek global attention and articulate their political grievances, Rohingyas compose a coherent, unified, and human rights-based discourse on Facebook. Through such framing, they create an oppositional consciousness, drawing positive attention to their plight and the injustice they have endured for decades. Third, Islam, Muslim solidarity, and the narrative of Muslim victimhood emerge as indisputable markers in their identity (re)construction and manifesting political resistance. Anchoring on Islam, they build bridges between the scattered diaspora members and transcend their local struggle to the global audience, cementing the nexus between their Muslim identity and discrimination by the Buddhist-majority Myanmar government.
{"title":"Digital Diaspora Activism at the Margins: Unfolding Rohingya Diaspora Interactions on Facebook (2017–2022)","authors":"Anas Ansar, Julian Maitra","doi":"10.1177/20563051241228603","DOIUrl":"https://doi.org/10.1177/20563051241228603","url":null,"abstract":"This study maps the Rohingya diaspora’s digital engagement on Facebook and explores how their participation has transformed over the years. Using the CrowdTangle analytics platform, this mixed-methods study presents the Rohingya community’s collective engagement on Facebook across six years, from January 2017 to December 2022. It comprises 47 Rohingya diaspora FB pages that published 34,905 posts and received nearly 8 million user interactions. Revealing their yearly transformation in interactions on Facebook, this study uncovers their contextual embodiment—within the increasingly complex and ever-changing regional and global socio-political landscape. Three key insights emerged from our findings. First, memories of loss, suffering, and longing for home intertwine in Rohingya transnational digital connectivity. In this remembrance process, Arakan (Rakhine) remains the place of reference and the center of gravity in their multi-layered identity formation and political mobilization. Second, as a gateway to seek global attention and articulate their political grievances, Rohingyas compose a coherent, unified, and human rights-based discourse on Facebook. Through such framing, they create an oppositional consciousness, drawing positive attention to their plight and the injustice they have endured for decades. Third, Islam, Muslim solidarity, and the narrative of Muslim victimhood emerge as indisputable markers in their identity (re)construction and manifesting political resistance. Anchoring on Islam, they build bridges between the scattered diaspora members and transcend their local struggle to the global audience, cementing the nexus between their Muslim identity and discrimination by the Buddhist-majority Myanmar government.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"34 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139939056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-15DOI: 10.1177/20563051241229656
Brian McDermott, Tara Marie Mortensen, Robert A. Wertz
Photojournalists publish images they have created in news publications and on social media, and images captured by ordinary citizens sometimes appear in journalism spaces. This study examines how the professionalism of a photograph’s authorship and presentational context influence the perceived credibility of the image using a two (photographer; staff or amateur) by two (image presentational context; news site or social media) quasi experiment. The small difference in how respondents rate the credibility of the images suggests that, broadly, participants in this study are willing to accept newsworthy images as credible on social media, and social media images as credible in the news.
{"title":"Measuring the Effect of Presentational Context and Image Authorship on the Credibility Perceptions of Newsworthy Images","authors":"Brian McDermott, Tara Marie Mortensen, Robert A. Wertz","doi":"10.1177/20563051241229656","DOIUrl":"https://doi.org/10.1177/20563051241229656","url":null,"abstract":"Photojournalists publish images they have created in news publications and on social media, and images captured by ordinary citizens sometimes appear in journalism spaces. This study examines how the professionalism of a photograph’s authorship and presentational context influence the perceived credibility of the image using a two (photographer; staff or amateur) by two (image presentational context; news site or social media) quasi experiment. The small difference in how respondents rate the credibility of the images suggests that, broadly, participants in this study are willing to accept newsworthy images as credible on social media, and social media images as credible in the news.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"29 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139938955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-12DOI: 10.1177/20563051241229657
Ozgur Can Seckin, Aybuke Atalay, Ege Otenen, Umut Duygu, Onur Varol
The prevalence of the anti-vaccine movement in today’s society has become a pressing concern, largely amplified by the dissemination of vaccine skepticism. During the early stages of the COVID-19 pandemic, the vaccination debate sparked controversial debates on social media platforms such as Twitter, which can lead to serious consequences for public health. What determines anti-vax attitudes is an important question for understanding the source of the campaigns and mitigating the misinformation spread. Compared with other countries, Türkiye differentiates itself with high vaccination rates and lack of political support for anti-vaxxers despite its highly polarized political system. Analyzing Turkish Twittersphere, we explore several mechanisms capturing content production and behaviors of accounts within the pro- and anti-vax segments in online vaccine-related discussions. Our findings indicate there is no relation between political stance and anti-vaccine attitude. Both supporters of vaccination (pro-vaxxers) and opponents (anti-vaxxers) can be found across the political spectrum. Moreover, linguistic differences reveal that anti-vaxxers employ more emotional language, while pro-vaxxers express more skepticism. Notably, automated accounts are less prevalent leading to difficulty in assessing genuine support for vaccines, while anti-vaccine bots produce slightly more content. These findings have crucial implications for vaccine policy, emphasizing the importance of understanding diverse language patterns and beliefs among anti-vaxxers and pro-vaxxers to develop effective communication strategies at the national level.
{"title":"Mechanisms Driving Online Vaccine Debate During the COVID-19 Pandemic","authors":"Ozgur Can Seckin, Aybuke Atalay, Ege Otenen, Umut Duygu, Onur Varol","doi":"10.1177/20563051241229657","DOIUrl":"https://doi.org/10.1177/20563051241229657","url":null,"abstract":"The prevalence of the anti-vaccine movement in today’s society has become a pressing concern, largely amplified by the dissemination of vaccine skepticism. During the early stages of the COVID-19 pandemic, the vaccination debate sparked controversial debates on social media platforms such as Twitter, which can lead to serious consequences for public health. What determines anti-vax attitudes is an important question for understanding the source of the campaigns and mitigating the misinformation spread. Compared with other countries, Türkiye differentiates itself with high vaccination rates and lack of political support for anti-vaxxers despite its highly polarized political system. Analyzing Turkish Twittersphere, we explore several mechanisms capturing content production and behaviors of accounts within the pro- and anti-vax segments in online vaccine-related discussions. Our findings indicate there is no relation between political stance and anti-vaccine attitude. Both supporters of vaccination (pro-vaxxers) and opponents (anti-vaxxers) can be found across the political spectrum. Moreover, linguistic differences reveal that anti-vaxxers employ more emotional language, while pro-vaxxers express more skepticism. Notably, automated accounts are less prevalent leading to difficulty in assessing genuine support for vaccines, while anti-vaccine bots produce slightly more content. These findings have crucial implications for vaccine policy, emphasizing the importance of understanding diverse language patterns and beliefs among anti-vaxxers and pro-vaxxers to develop effective communication strategies at the national level.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"41 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139938920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-07DOI: 10.1177/20563051241228595
Macau K. F. Mak, Mengyu Li, Hernando Rojas
This research applies a perceived affordance approach to examine the distinctive role of social media technologies in shaping (mis)perceptions of political polarization. We argue that users’ perceptions of platform affordances influence both (a) their self-participation in uncivil political discussion on social media and (b) perceptions of others’ engagement, which eventually shape their perceptions of polarization. Our analysis of US survey data found that perceptions of lower privacy and stronger network association on Facebook are related to perceptions of a higher level of uncivil discussion by other users, which in turn predicts greater perceived polarization. Perceptions of higher anonymity relate to higher self-participation in uncivil discussion, which is surprisingly associated with perceptions of reduced polarization. Our follow-up experimental study illustrated that participants with more frequent engagement in uncivil discussion, irrespective of interacting with civil or uncivil comments, showed consistently higher levels of intrapersonal reflection, which reduces perceived polarization.
{"title":"Social Media and Perceived Political Polarization: Role of Perceived Platform Affordances, Participation in Uncivil Political Discussion, and Perceived Others’ Engagement","authors":"Macau K. F. Mak, Mengyu Li, Hernando Rojas","doi":"10.1177/20563051241228595","DOIUrl":"https://doi.org/10.1177/20563051241228595","url":null,"abstract":"This research applies a perceived affordance approach to examine the distinctive role of social media technologies in shaping (mis)perceptions of political polarization. We argue that users’ perceptions of platform affordances influence both (a) their self-participation in uncivil political discussion on social media and (b) perceptions of others’ engagement, which eventually shape their perceptions of polarization. Our analysis of US survey data found that perceptions of lower privacy and stronger network association on Facebook are related to perceptions of a higher level of uncivil discussion by other users, which in turn predicts greater perceived polarization. Perceptions of higher anonymity relate to higher self-participation in uncivil discussion, which is surprisingly associated with perceptions of reduced polarization. Our follow-up experimental study illustrated that participants with more frequent engagement in uncivil discussion, irrespective of interacting with civil or uncivil comments, showed consistently higher levels of intrapersonal reflection, which reduces perceived polarization.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"42 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139938938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-30DOI: 10.1177/20563051231224114
Dragoș M. Obreja
Educational, political, or moral/religious content is increasingly present on TikTok, so contemporary social dynamics legitimize the process of digital mediation regarding these institutional values. Based on 286 open-ended survey answers and subsequent interviews with 45 Romanian TikTok users, this article applies social constructivism to explore the intersubjective side of algorithmic experiences. The significance of such a framework lies in its ability to elucidate the manner in which users actively construct their social environments, which may initially appear as isolated individual experiences but ultimately unveil shared algorithmic interpretations. Thus, the participants highlight three recurrent institutional themes in relation to TikTok’s algorithm: (1) algorithm as political profiling, (2) algorithm as moral plethora, and (3) algorithm as educational benchmark. Findings show that users’ stories related to algorithms are widely conceived within institutional frameworks. These narratives play a role in shaping what Berger and Luckmann call “intersubjective sedimentation” within the intricate interconnection between institutional and algorithmic realities. The ways in which TikTok users legitimize the presence of these institutional actors on their For You page should be seen as a form of agency negotiation between users and machines. The legitimating role of stories about algorithms also highlights the institutional necessity of intergenerational socialization, which is why the contents made by such institutional actors are more and more actively mediated through TikTok.
{"title":"When Stories Turn Institutional: How TikTok Users Legitimate the Algorithmic Sensemaking","authors":"Dragoș M. Obreja","doi":"10.1177/20563051231224114","DOIUrl":"https://doi.org/10.1177/20563051231224114","url":null,"abstract":"Educational, political, or moral/religious content is increasingly present on TikTok, so contemporary social dynamics legitimize the process of digital mediation regarding these institutional values. Based on 286 open-ended survey answers and subsequent interviews with 45 Romanian TikTok users, this article applies social constructivism to explore the intersubjective side of algorithmic experiences. The significance of such a framework lies in its ability to elucidate the manner in which users actively construct their social environments, which may initially appear as isolated individual experiences but ultimately unveil shared algorithmic interpretations. Thus, the participants highlight three recurrent institutional themes in relation to TikTok’s algorithm: (1) algorithm as political profiling, (2) algorithm as moral plethora, and (3) algorithm as educational benchmark. Findings show that users’ stories related to algorithms are widely conceived within institutional frameworks. These narratives play a role in shaping what Berger and Luckmann call “intersubjective sedimentation” within the intricate interconnection between institutional and algorithmic realities. The ways in which TikTok users legitimize the presence of these institutional actors on their For You page should be seen as a form of agency negotiation between users and machines. The legitimating role of stories about algorithms also highlights the institutional necessity of intergenerational socialization, which is why the contents made by such institutional actors are more and more actively mediated through TikTok.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"28 1","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139939050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-29DOI: 10.1177/20563051231224729
Stephanie Alice Baker, Michael James Walsh
Disinformation research is increasingly concerned with the hierarchies and conditions that enable the strategic production of false and misleading content online. During the COVID-19 pandemic, it was revealed that 12 influencers were responsible for a significant volume of antivaccine disinformation. This article examines how influencers use antivaccination memes for commercial and political gain. Drawing on a 12-month digital ethnography of three disinformation producers on Instagram and Telegram, we conceptualize their strategy of meme warfare in terms of the logics of spoiled identity, demonstrating how stigma is used to galvanize and recast the antivaccination movement around themes of persecution and moral superiority. Dispensing with the idea that content moderation has forced disinformation “underground,” we find that disinformation producers configure memes to adapt to specific platforms by directing mainstream audiences to less regulated platforms, personal newsletters, and sites. By examining the tactics and techniques disinformation producers use to spread antivaccination messaging online, we question the effectiveness of content moderation policies as a solution to regulate influencers whose visibility and status strategically straddle multiple sites in the broader information ecosystem.
{"title":"“Memes Save Lives”: Stigma and the Production of Antivaccination Memes During the COVID-19 Pandemic","authors":"Stephanie Alice Baker, Michael James Walsh","doi":"10.1177/20563051231224729","DOIUrl":"https://doi.org/10.1177/20563051231224729","url":null,"abstract":"Disinformation research is increasingly concerned with the hierarchies and conditions that enable the strategic production of false and misleading content online. During the COVID-19 pandemic, it was revealed that 12 influencers were responsible for a significant volume of antivaccine disinformation. This article examines how influencers use antivaccination memes for commercial and political gain. Drawing on a 12-month digital ethnography of three disinformation producers on Instagram and Telegram, we conceptualize their strategy of meme warfare in terms of the logics of spoiled identity, demonstrating how stigma is used to galvanize and recast the antivaccination movement around themes of persecution and moral superiority. Dispensing with the idea that content moderation has forced disinformation “underground,” we find that disinformation producers configure memes to adapt to specific platforms by directing mainstream audiences to less regulated platforms, personal newsletters, and sites. By examining the tactics and techniques disinformation producers use to spread antivaccination messaging online, we question the effectiveness of content moderation policies as a solution to regulate influencers whose visibility and status strategically straddle multiple sites in the broader information ecosystem.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"7 3","pages":""},"PeriodicalIF":5.2,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139939006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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