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Regulating Platform Competition in Markets with Network Externalities: Will Predatory Pricing Restrictions Increase Social Welfare?* 规范具有网络外部性的市场中的平台竞争:限制掠夺性定价能否增加社会福利?
IF 1.7 4区 经济学 Q3 BUSINESS, FINANCE Pub Date : 2024-01-30 DOI: 10.1111/joie.12385
Ohad Atad, Yaron Yehezkel

We consider an infinitely repeated platform competition in a market with network externalities. The platform that dominated the market in the previous period becomes the incumbent in the current period. We examine the effect of an antitrust policy that prohibits both platforms (symmetric regulation), or just the incumbent (asymmetric regulation) from charging predatory prices. We show that symmetric regulation decreases consumer surplus and does not affect efficiency. Asymmetric regulation increases consumer surplus and improves welfare when the size of the market remains constant over time. Yet, when market size varies over time, this policy may lead to inefficient entry.

我们考虑的是一个具有网络外部性的市场中无限重复的平台竞争。上一时期主导市场的平台在这一时期成为现任者。我们研究了禁止两个平台(对称监管)或只禁止在位者(非对称监管)收取掠夺性价格的反垄断政策的效果。我们发现,对称监管会减少消费者剩余,但不会影响效率。当市场规模长期保持不变时,非对称监管会增加消费者剩余并提高福利。然而,当市场规模随时间变化时,这种政策可能会导致无效率的进入。
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引用次数: 0
Manufacturer Collusion and Resale Price Maintenance* 制造商合谋和维持转售价格*
IF 1.7 4区 经济学 Q3 BUSINESS, FINANCE Pub Date : 2024-01-23 DOI: 10.1111/joie.12382
Matthias Hunold, Johannes Muthers

We provide a novel theory of harm for resale price maintenance (RPM). In a model with two manufacturers and two retailers, we show that RPM facilitates manufacturer collusion when retailers have alternatives to selling a manufacturer's product. Because of the alternatives, manufacturers can only ensure that retailers sell their products by leaving sufficient retail margins. This restricts the wholesale price level even when the manufacturers collude. RPM allows colluding manufacturers to establish higher prices.

我们为转售价格维护(RPM)提供了一种新颖的危害理论。在一个有两家制造商和两家零售商的模型中,我们表明,当零售商有销售制造商产品的替代品时,转售价格维持机制会助长制造商的合谋行为。由于存在其他选择,制造商只能通过留出足够的零售利润来确保零售商销售其产品。这就限制了批发价格水平,即使在制造商合谋的情况下也是如此。RPM 允许串通的制造商制定更高的价格。
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引用次数: 0
User Data and Endogenous Entry in Online Markets* 在线市场的用户数据和内生性进入*
IF 1.7 4区 经济学 Q3 BUSINESS, FINANCE Pub Date : 2024-01-10 DOI: 10.1111/joie.12383
Laura Abrardi, Carlo Cambini, Raffaele Congiu, Flavio Pino

We investigate how the presence of a Data Broker (DB), who sells consumer data to downstream firms, affects firm entry and competition in a horizontally differentiated oligopoly market, in which data allow firms to price discriminate. The DB chooses the price and amount of data sold to each firm. We show that the data sale by the DB reduces excessive market entry, as the competition induced by personalized prices exerts a downward pressure on prices and profits. The data-induced entry barrier and resulting weakened competition dominates the pro-competitive effect of personalized prices. Consequently, while the DB's presence might alleviate excessive market entry, it also diminishes consumer surplus.

我们研究了向下游企业出售消费者数据的数据经纪人(DB)的存在如何影响横向差异化寡头垄断市场中的企业进入和竞争,在该市场中,数据允许企业进行价格歧视。数据库商可以选择向每家公司出售数据的价格和数量。我们的研究表明,数据中心的数据销售减少了过度的市场进入,因为个性化价格引起的竞争对价格和利润产生了向下的压力。由数据引发的市场进入壁垒和由此导致的竞争弱化主导了个性化价格的促进竞争效应。因此,虽然设计公司的存在可能会缓解过度进入市场的现象,但也会减少消费者剩余。
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引用次数: 0
Positive and Negative Sorting in Team Contests* 团队竞赛中的正排序和负排序 *
IF 1.7 4区 经济学 Q3 BUSINESS, FINANCE Pub Date : 2024-01-02 DOI: 10.1111/joie.12381
Qiang Fu, Zenan Wu, Hanyao Zhang, Yangfan Zhou

This paper investigates the formation of teams in a contest. A manager sorts four workers—who differ in their productivity—into two teams. Workers on each team join forces to produce team output, and one team wins a prize; for example, a bonus package. Two sorting patterns are possible: Positive sorting requires that each team consist of players of same caliber and negative sorting the opposite. We characterize the optimum. We further extend the model to allow the manager to set a prize schedule for the workers on each team upon a win, allocate productive resources between teams, and pick the level of competition of the contest.

本文研究在竞赛中组建团队的问题。一位经理将四名生产率不同的工人分成两个团队。每个团队中的工人联合起来生产团队产出,其中一个团队赢得奖品,例如红包。有两种排序模式:正向排序要求每个团队都由相同水平的球员组成,反之亦然。我们描述了最优模式的特征。我们进一步扩展了模型,允许管理者为每队获胜的工人设定奖金计划,在各队之间分配生产资源,并选择比赛的竞争程度。
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引用次数: 0
Monopsony Power and Upstream Innovation* 垄断势力与上游创新*
IF 1.3 4区 经济学 Q3 BUSINESS, FINANCE Pub Date : 2023-12-29 DOI: 10.1111/joie.12379
Álvaro Parra, Guillermo Marshall

How does a monopsonist incentivize its supplier to innovate? By decreasing the short-run profit of the supplier, the monopsonist can increase the supplier's incentive to invest in R&D by lessening the supplier's Arrow's replacement effect. The monopsonist engages in this practice despite a distortion in its trade volume with the supplier that causes inefficiency. We discuss implications for the boundaries of the firm.

垄断者如何激励供应商创新?通过降低供应商的短期利润,垄断者可以减少供应商的阿罗替代效应,从而提高供应商投资研发的积极性。尽管垄断者与供应商的贸易量扭曲,导致效率低下,但垄断者仍会采取这种做法。我们将讨论对企业边界的影响。
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引用次数: 0
Welfare Consequence of Common Ownership in a Vertically Related Market* 纵向关联市场中共同所有权的福利后果 *
IF 1.3 4区 经济学 Q3 BUSINESS, FINANCE Pub Date : 2023-12-27 DOI: 10.1111/joie.12380
Linfeng Chen, Toshihiro Matsumura, Chenhang Zeng

We investigate how common ownership affects welfare in a vertically related market. Although common ownership mitigates the double marginalization problem and improves welfare, it restricts competition among downstream firms and harms welfare. We find that whether common ownership is welfare-improving depends on the degree of competitiveness in the downstream market. Common ownership is more likely to improve welfare when there are fewer downstream firms and a greater degree of product differentiation. In other words, common ownership may improve welfare when competition in the downstream market is weak.

我们研究了共同所有权如何影响纵向关联市场的福利。虽然共同所有权可以缓解双重边缘化问题并改善福利,但它会限制下游企业之间的竞争,损害福利。我们发现,共同所有权是否能改善福利取决于下游市场的竞争程度。当下游企业数量较少、产品差异化程度较高时,共同所有权更有可能改善福利。换句话说,当下游市场竞争较弱时,共同所有权可能会改善福利。
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引用次数: 0
Double Marginalization and Misplacement in Online Advertising* 网络广告中的双重边缘化和错位 *
IF 1.3 4区 经济学 Q3 BUSINESS, FINANCE Pub Date : 2023-12-20 DOI: 10.1111/joie.12376
Alexander White, Kamal Jain, Shota Ichihashi, Byung-Cheol Kim

Internet users often surf multiple websites as a bundle to fulfill their needs and ‘pay’ for the content by viewing ads. We study how such complementary websites choose advertising policies. Two forces distort the equilibrium away from the industry optimum and the efficient outcome. First, websites place too many ads (double marginalization). Second, given the total advertising volume at equilibrium, websites misallocate ads among themselves (misplacement). Competition in one market segment may eliminate double marginalization but exacerbate misplacement. Introducing micropayments removes misplacement, but the welfare consequences are ambiguous. Policymakers must thus be cautious when applying standard remedies to zero-price markets.

互联网用户经常通过捆绑浏览多个网站来满足自己的需求,并通过观看广告为内容 "付费"。我们研究这类互补网站如何选择广告政策。有两股力量扭曲了均衡状态,使其偏离了行业最优状态和有效结果。首先,网站投放过多广告(双重边缘化)。其次,考虑到均衡时的广告总量,网站之间会出现广告分配不当(错位)。一个细分市场的竞争可能会消除双重边缘化,但会加剧错位。引入小额支付可以消除错位,但对福利的影响并不明确。因此,政策制定者在对零价格市场采用标准补救措施时必须谨慎。
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引用次数: 0
How Do Shoppers Respond to Noisy Signals on Price Changes? Evidence from a Field Experiment in Online Supermarket Shopping* 购物者如何应对价格变动的噪音信号?来自网上超市购物现场实验的证据*
IF 1.3 4区 经济学 Q3 BUSINESS, FINANCE Pub Date : 2023-12-20 DOI: 10.1111/joie.12378
Kfir Eliaz, Orli Oren-Kolbinger, Sarit Weisburd

What is the effect on the demand for both discounted and nondiscounted products, when promotional material informs shoppers that some product categories feature discounts? We address this question by conducting a field experiment on a website for online grocery shopping. We find that shoppers who had purchased in a certain food category prior to the experiment responded to noisy promotional information by purchasing items in the discounted category that they had already purchased in the past, regardless of whether the item purchased was currently discounted. Our results suggest that coarse information on discounts increases both consumer spending and seller revenue.

当促销材料告知购物者某些产品类别有折扣时,对折扣产品和非折扣产品的需求有何影响?针对这一问题,我们在一个在线食品杂货购物网站上进行了实地实验。我们发现,在实验之前购买过某类食品的购物者会对嘈杂的促销信息做出反应,购买他们过去已经购买过的打折类别中的商品,而不管所购买的商品目前是否打折。我们的结果表明,粗略的折扣信息既增加了消费者的消费,也增加了销售商的收入。
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引用次数: 0
Product Repositioning by Merging Firms* 合并公司的产品重新定位*
IF 1.3 4区 经济学 Q3 BUSINESS, FINANCE Pub Date : 2023-11-29 DOI: 10.1111/joie.12373
Enghin Atalay, Alan Sorensen, Christopher Sullivan, Wanjia Zhu

We examine merging firms' additions and removals of products for a sample of 66 mergers across a wide variety of consumer packaged goods markets. We find that mergers lead to a net reduction in the number of products offered by merging firms. Merging firms tend to both drop and add products at the periphery of their joint product portfolios, with the net effect of increasing within-firm product similarity. These results are consistent with theories of the firm that emphasize cost synergies among similar types of products or managerial core competencies linked to particular segments of the product market.

我们研究了兼并公司的产品添加和移除的66个合并的样本在各种各样的消费品包装市场。我们发现合并导致合并企业提供的产品数量净减少。合并后的公司倾向于在其联合产品组合的边缘减少或增加产品,其净效应是增加公司内部产品相似性。这些结果与强调类似产品类型之间的成本协同效应或与产品市场特定细分相关的管理核心能力的公司理论相一致。
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引用次数: 0
Vertical Mergers in Ecosystems with Consumer Hold-Up* 具有消费者支撑的生态系统中的垂直合并*
IF 1.3 4区 经济学 Q3 BUSINESS, FINANCE Pub Date : 2023-11-29 DOI: 10.1111/joie.12377
Daniele Condorelli, Jorge Padilla, Youngji Sohn

An ecosystem comprises all downstream products that employ a certain upstream input. In many cases, final consumers make irreversible investments to join an ecosystem before downstream prices are set. By committing to buy products that use the specific ecosystem input, they are at risk of being held-up. Unable to observe future prices, consumers base their decisions on what they observe about the market structure within each ecosystem, including vertical contracts signed by the upstream firms. By entering into vertical agreements with multiple competing downstream firms, thus creating a credible expectation of lower prices, an upstream firm is able to mitigate consumers' hold-up problem and, as a result, increase ecosystem demand. Our main observation is that, in contrast to conventional wisdom, an upstream monopolist merging with one of its downstream affiliates will find it profitable to continue to serve downstream competitors, even when products sold downstream are homogeneous.

一个生态系统包括所有下游产品,这些产品使用一定的上游投入。在许多情况下,最终消费者在下游价格确定之前进行不可逆转的投资以加入生态系统。通过承诺购买使用特定生态系统投入的产品,他们有被阻止的风险。由于无法观察到未来的价格,消费者的决定基于他们对每个生态系统中的市场结构的观察,包括上游公司签署的垂直合同。通过与多个竞争的下游公司签订垂直协议,从而创造一个可信的低价格预期,上游公司能够减轻消费者的滞留问题,从而增加生态系统的需求。我们的主要观察是,与传统观点相反,上游垄断者与其下游子公司之一合并后,会发现继续为下游竞争对手服务是有利可图的,即使下游销售的产品是同质的。
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Journal of Industrial Economics
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