Journal of Consumer Behaviour最新文献

Financial well-being occupies a pivotal juncture between money and happiness, serving as fundamental components for favorable individual and organizational outcomes. The exponential growth in literature seeking to delineate its conceptualization, mechanisms, and enablers underscores its significance and implications. However, the varied scholarly contributions have also given rise to persistent discrepancies and a subjective-objective dichotomy within the field, necessitating a comprehensive review. To address this gap, we conducted a thorough bibliometric analysis employing citation, co-citation, and co-occurrence techniques. Our study enriches the theoretical underpinnings by examining its thematic nuances, underlying nomological networks, and evolutionary trends. Specifically, our findings unveil a notable shift toward subjective evaluation shaped by temporal perspectives. Moreover, we discern an increasing influence of psychological variables in shaping individuals' subjective assessments of their financial well-being, extending beyond traditional cognitive and objective dimensions. Additionally, our analysis underscores the pivotal role of financial socialization, highlighting the impact of social and environmental factors on subjective perceptions. These insights are encapsulated within our proposed operationalization, integrated framework, and future research direction.

Video-on-demand platforms encourage binge-watching (BW) to stimulate consumers' paid subscription. Despite decades of research, prior studies have yet to reach a consensus on the definition of BW, which results in inconsistent findings regarding its effect on paid subscription behavior. Drawing on stimuli-organism-response theory and parasocial interaction studies, we develop a conceptual model to explore the causal mechanism that links BW, the consumer organism (attractiveness, identification, involvement, and parasocial interaction), and responses (impulsive paid subscription). We also investigate how the boundary condition of BW (number of episodes watched) affects this causal mechanism. We conducted an online survey and two quasi-field experiments to collect data and verify the hypotheses. Our findings confirm that, compared with non-BW, BW offers enhanced attractiveness, identification, involvement, and parasocial interaction, which results in more impulsive paid subscription behavior. Moreover, it is valid to define BW as watching at least three episodes of a program, which reveals significant differences in viewers' impulsive paid subscription behavior. Implications for future BW research and marketing strategies for video-on-demand platforms are discussed.

This study develops and tests for the first time a conceptual model that examines the drivers and facilitating factors affecting revenge buying behavior. This research investigates the influence of materialism on revenge buying intentions in addition to the mediating role of envy in explaining revenge buying intentions. This study also examines the moderating role of added purchasing power in moderating the relationship between revenge buying intention and revenge buying behavior. Based on a sample of 617 Jordanian consumers, the findings support the mediating role of envy in the relationship between materialism, need frustration and revenge buying intention. Moreover, the influence of revenge buying intention on revenge buying was also stronger when added purchasing power was perceived to be high.

This research systematically reviews artificial intelligence (AI) effects in customer-interfacing retail applications based on an ecosystem value co-creation framework. We conduct a bibliometric and conceptual mapping analysis study, focusing on AI-related implications for consumers' and other stakeholders' well-being, social interaction, and societal welfare. A co-citation network visualization of critical AI journal articles is generated, and a network visualization of AI keyword relationships and clustered topic areas is presented and discussed, along with a conceptual map of the relationships between key concepts and substantive AI themes. In an ecosystem context, the multidisciplinary-based bibliometric and conceptual mapping findings of our analysis reflect the need to focus not only on the positive and negative effects on stakeholder well-being, social interaction, and societal welfare but also on how effects created in one of these levels impact the value created in the other social layers. Furthermore, the interdisciplinary characteristics necessary in effectively implementing and managing AI technologies emphasize the need for collaboration among multiple organizational departments, technology partners, and other members of the business ecosystem. The findings of this research contribute to assessing both the positive and negative effects of AI and allow for its implementation in a way that is helpful to organizations, employees, consumers, and society. This study should also help managers decide which situations are best suited for using AI and which are not.

This paper develops the metaverse quality (MV-Qual) scale and explores the various factors that may impact consumers' perceptions of quality and value when purchasing virtual products in a metaverse world. Utilizing Flow Theory and SERVQUAL as theoretical lenses to conduct our research, a framework was developed and tested, demonstrating how various factors are interconnected and impact consumers' shopping experiences in the metaverse. Data were collected from a national sample of 322 metaverse users in the United States and analyzed using partial least squares structural equation modeling in SmartPLS, complemented by a neural network causal analysis in Neusrel. The results demonstrated that several factors impact metaverse store quality and perceived virtual product value, including control, vividness, avatar design, rarity, and resale value. Subsequently, metaverse store quality and perceived virtual product value positively impact the intention to purchase virtual products in metaverse. This research contributes to the advancement of understanding consumer behavior in the metaverse and adds to the emerging marketing literature on the metaverse. Furthermore, the MV-QUAL scale developed serves as a practical tool that both marketing researchers and practitioners can use to enhance understanding and discover new ways to improve the metaverse consumer experience.

Consumers are exploring ways to obtain control and limit their existing consumption levels in response to growing concerns about well-being. This article introduces the anti-consumption journey, which extends prior work on journey mapping, by evaluating the distinct journey when the goal is not to consume. Within the context of the “digital detox,” we use a hermeneutic approach to analyze qualitative data from blog posts by digital detox consumers, survey data from a digital detox retreat, and interviews with digital detox service providers. We highlight an emergent model of the facilitators and inhibitors consumers encounter throughout the anti-consumption journey. This novel roadmap offers insights to further understand tensions between a consumer's subjective state of agency and culturally embedded assumptions of technology consumption. Theoretical and practitioner implications are discussed.

This study explores the effects of temporal reframing of price (TRP), a strategy presenting the total cost of a product or service in smaller, segmented amounts (e.g., $1 per day rather than $365 in total), and its potential to intensify consumers' feelings of being misled, thereby negatively impacting their attitudes toward the product. While previous research has underscored the benefits of TRP, such as lowering perceived costs and enhancing perceived benefits through heuristic information processing, the current study, informed by theories of heuristic versus systematic processing and attribution theory, investigates whether TRP leads to increased feelings of manipulation by deviating from conventional category-specific temporal frames of pricing. Through two experiments, we find that such deviations may prompt consumers to view TRP as manipulative, subsequently heightening feelings of being misled, especially at higher price levels, whereas lower price levels could diminish the scrutiny applied to marketers' intentions. Additionally, this study demonstrates that feelings of being misled mediate the relationship between the presentation of price information and product attitude, highlighting the potential risks of employing TRP strategies. The paper discusses optimal situations for implementing TRP, aiming to navigate its strategic use effectively.

Organic labels certify a product's commitment to ecological balance. However, the association between organic products and health benefits can inadvertently promote overconsumption, particularly in the case of alcoholic beverages such as red wine. In research conducted with participants from the United States, we demonstrate that consumers implicitly link organic wine with health and pleasure, which is explicitly reflected in heightened purchase intentions and anticipated consumption volume. Interestingly, our findings indicate that these effects are moderated by label colour. Implicitly, red organic labels are associated with a less healthy but tastier drink than green labels. Explicitly, organic labels overall stimulate higher purchase intentions regardless of their colour. Nevertheless, our results highlight a moderating role of label colour. Compared to green labels, red organic labels elicit increased purchase intentions, driven by greater expectations of tastiness associated with the red label. Additionally, red labels convey a perception of higher alcohol strength and an intention to consume wine in smaller quantities versus green labels. Thus, the use of a red label may signal both pleasure and potential danger, facilitating organic wine sales without necessarily increasing consumption. These findings have implications for marketers and policymakers interested in supporting responsible wine consumption.

Customer referral programs (CRPs) are considered an effective means of customer acquisition through which firms stimulate existing customers to refer services and products to potential new customers. Digitalization and technological developments have led to the common practice of using digital devices like smartphones or laptops to create and submit customer referrals. This is the first study to investigate the influence of submission devices in CRPs from both the sender's and receiver's perspective. Based on four experiments, we demonstrate that smartphone-generated referrals are shorter and less positive than those composed on laptops/PCs. These differences in text length and valence negatively influence receiver responses, leading to lower purchase intentions due to the perceived usefulness of the referral mediating this relationship. Our findings underscore the important role of submission devices for online referral behavior and contribute to the growing body of research on device-mediated consumer behavior, offering crucial insights to optimize the promotion and design of CRPs.

Understanding the metaverse experience (MEX) is paramount to allow companies to exploit its potential and to align with consumers' expectations. Accordingly, this paper develops a scale to identify the main dimensions that define the MEX as well as investigate which constituent dimensions of the MEX are more suited to enhance consumers' attitude toward the metaverse, a key element to foster consumers' exploratory behavior. By drawing on a research design based on multiple stages including qualitative and quantitative data and analysis, this paper develops a measure of the MEX that includes six dimensions: sensory/affective, intellectual, behavioral, relational, interoperability, and safety. The dimensions of intellectual, behavioral, and relational experience were found non-significant showing that the MEX is built on the experiential dimensions of sensory/emotional, interoperability, and safety. These dimensions were also found to directly affect consumers' attitude toward the metaverse. The paper contributes to current discussion of the metaverse by offering the first tested and reliable scale to measure the MEX.