Journal of Consumer Behaviour最新文献

Existing literature on gift-giving mainly views gifts and blessings as intertwined into a single entity. Our research, however, has found that visual blessing frames—visual boundaries that encircle the blessing text—can separate blessings from gifts and emphasize the blessings, thereby satisfying givers who choose gifts for interpersonally distant recipients. Across three experiments (involving a total of 1228 participants) via the Credamo platform, we explored the interplay between visual blessing frames and giver-recipient interpersonal distance on gift evaluation. Specifically, when choosing gifts for interpersonally distant recipients, givers favor gifts adorned with visual blessing frames over those without such designs; however, this effect is attenuated when choosing gifts for close recipients. Moreover, we demonstrate that this effect is driven by givers' perception that visual blessing frames strengthen blessings. These findings contribute to the existing body of knowledge on visual frames and gift-giving, while also offering practical implications for gift packaging designers.

The growing trend towards organic food consumption (OFC) due to health, environmental, and other concerns necessitates the need for systematic research in this area. Analyzing 783 articles listed in the Scopus database from 1991 to 2022, this systematic study was conducted with the most updated guidelines laid by avid and prominent researchers in the field of bibliometrics to review the evolution of trends and themes in OFC globally. The study synthesized the existing research on OFC and identified gaps in knowledge using performance analysis, science mapping, and content analysis. Purchase intentions, health consciousness, attitudes to OFC, the theory of planned behavior (TPB), green marketing, and environmental concerns emerged as the growing concepts across the themes and clusters in the recent period. Importantly, based on the analyzed literature, the study also maps out possible research topics for future research that could help improve the research trajectory in the OFC field. Overall, the study provides helpful resources for researchers, particularly new scholars, in the field of OFC.

The rise of the metaverse brings about a host of changes for consumers, impacting various aspects of their online experiences, personal and professional relationships, and overall welfare. Consumers are increasingly mindful of sustainability in their online and offline activities. Thus, users will become aware of sustainable solutions for their virtual engagement. Additionally, there is growing pressure on consumers, corporations, and governments to adopt sustainable practices due to mounting concerns about climate change. The United Nations has responded to these concerns by setting Sustainable Development Goals. In this context, our research combines these goals with the dimensions of the metaverse, leading to the identification of the Sustainable Dimensions of the Metaverse. In the context of research and practice implications, we illustrate how the proposed framework can be harnessed to promote a more sustainable future for society. Ultimately, we urge all stakeholders involved in the metaverse to integrate sustainability considerations from the outset of its development. Addressing sustainability concerns retroactively may present challenges and prove to be substantially more complex and resource-intensive.

The fashion industry has received harsh criticism about its increasing environmental footprint. As a result, formal clothing swapping has evolved into collaborative sharing practices, sometimes leading to circular social and economic developments. In either case, it transforms how individuals behave around possessing and sharing clothes for what it can bring to them and their collective well-being. This study explores what factors (e.g., economic, hedonic, environmental, and activism) motivate individuals to swap their clothes and why culture may be an important moderating factor to consider. An online Amazon Mechanical Turk (MTurk) survey comprised of the NextGen (individuals between 18 and 35), 51.6% of workers, and 28% of students (n = 279) from various countries analyzed through ANOVA regressions led to clear evidence of the moderating effects of culture on motivating factors in swapping behavior for clothes: (1) economic motives are stronger in masculine cultures; (2) hedonic motives are stronger in collectivist cultures; (3) environmental motives are stronger in collectivist, low power distance, and indulgent cultures; (4) activist motives are relatively strong in collectivist, feminine, low power distance, low uncertainty avoidance, and indulgent cultures; (5) the collectivist culture had a moderated influence due to hedonic, environmental, and activist motives as in this culture, greater mental emotions may be aroused. This study highlights economic and hedonist motives as influential variables that correspond to more actual consumer needs. Results also indicate specificities on NextGen culture identity and motivations to push forward a shift in up-swapping systems, engaging decision-makers for more transparent, sustainable efforts.

Online customer reviews play a vital role in evaluating product or service performance and serve as an important reference for other customers' purchase decisions. This study explores the influence of online customer reviews on sustainable clothing purchase intention through text mining and survey-based methodologies. The results showed that online customer reviews focused on four dimensions: material ecology, clothing fashion, clothing functionality, and price reasonableness. Online customer reviews have a positive impact on consumers' sustainable purchase intentions, and perceived diagnosticity mediates the relationship between online customer reviews and purchase intentions. In addition, customers' prior sustainability knowledge moderates the relationship between material ecology, price reasonableness, and perceived diagnosticity. This study further enriches theoretical research on sustainable consumption within the context of online apparel retailing and helps sustainable apparel brands more accurately grasp the influencing variables of customers' sustainable consumption behaviours and formulate precise electronic word-of-mouth marketing strategies.

Given persistent challenges faced by subscription box retailers in acquiring and retaining customers, there is an urgent need to understand decision-making and sources of value at each stage of the subscription box customer journey. As extant research has frequently focused on the customers' decision to subscribe, relatively little work has explored why they choose to continue or cancel their subscriptions. We contend that a way forward in understanding subscription box customer journeys is to adopt a utilitarian–hedonic perspective when looking at each stage of such journeys. We conduct phenomenological in-depth interviews with 26 subscription box customers and use the thematic insights to introduce a processual framework of subscription boxes as consumption steams. We posit that the subscription box customer journey comprises three key decision stages (initiation, immersion, and egression) with each stage characterized by distinct themes that add to or subtract from the utilitarian and hedonic value at that stage. Collectively, these themes provide a more nuanced understanding of the factors that shape customer decisions to start, renew, or cancel a subscription box. We conclude by noting how our findings contribute to marketing theory and practice and suggest some avenues for future research.

The volatile cryptocurrency market offers investors the chance for substantial capital gains. In this research, we examine the role of dispositional greed and need for cognition (NFC) on judgments about crypto and stocks. Drawing on the dualistic model of passion, we examine two potential mediators of the effects: harmonious passion (HP) and obsessive passion (OP). Journal of Personality and Social Psychology, 85(4), 756–767. https://doi.org/10.1037/pspp0000031, we examine two potential mediators of the effects: harmonious passion (HP) and obsessive passion (OP). Following a preregistered survey (N = 258), we found that the effect of greed on crypto judgments was mediated by HP rather than OP. This result was replicated for stocks. The effect of NFC on attitudes was mediated by HP. The findings show that (1) dispositional greed and NFC offer insights into consumer judgments of crypto and stocks, (2) HP rather than OP mediates the effects of greed and NFC on crypto and share judgments, and (3) that the effects of dispositional greed and NFC on judgments is similar for crypto and stocks.

Donations are a well-studied area in consumer research, but our understanding of political donations is limited. Because the motivations for donating to charity and political candidates are different, we use branding perspectives to investigate this important phenomenon. In four studies, we demonstrate that candidates with a “servant” brand positioning are likely to generate fewer donations compared with those with a “partner” positioning. This is because a servant brand positioning leads individuals to perceive that the candidates require fewer resources. We also show that the relationship between brand positioning and political donation is influenced by factors such as political ideology, election polls, and the percentage of the donation relative to election expenses. Specifically, the effect is stronger among conservatives, when the candidates are leading in the polls, and when a small donation represents a significant portion of the election expenses. These findings provide valuable insights into how brand positioning affects individuals' intentions to donate to political campaigns.

The issue of distributive justice in charitable donations has become increasingly prominent. It not only weakens people's confidence in philanthropy but also their enthusiasm for participation. With the widespread use of artificial intelligence technology in donations, a key question arises: Can artificial intelligence inspire people to be more willing to donate by improving their perception of justice in donation distribution? This question is vital for charities but has yet to be answered. To address this gap, this research conducted five comprehensive studies to investigate the impact of AI decision-makers on consumers' willingness to donate. The findings of Studies 1 and 2 consistently revealed that consumers perceive higher distributive justice in AI decision-makers compared with humans, motivating increased participation in charitable donations. Study 3 examined two different experimental scenarios and found that this effect only occurs among consumers with lower trust in nonprofit organizations. Study 4 further explored the effect that is only present among prevention-oriented consumers. These findings reveal how perceptions of distributive justice toward AI decision-makers can facilitate public charitable giving and highlight the significance of this effect across different groups of consumers, providing invaluable insights for charitable organizations. This research not only fills the theoretical gap in the philanthropic field about the impact of artificial intelligence decision-makers on donation distribution justice but also provides charitable organizations with artificial intelligence-based donation promotion strategies.