Pub Date : 2023-08-16DOI: 10.1057/s41262-023-00338-5
R. Gilal, F. Gilal, Naeem Gul Gilal
{"title":"Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality","authors":"R. Gilal, F. Gilal, Naeem Gul Gilal","doi":"10.1057/s41262-023-00338-5","DOIUrl":"https://doi.org/10.1057/s41262-023-00338-5","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48112515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-27DOI: 10.1057/s41262-023-00335-8
Pedro Chapaval Pimentel, Mariana Bassi-Suter, S. Didonet
{"title":"Brand activism as a marketing strategy: an integrative framework and research agenda","authors":"Pedro Chapaval Pimentel, Mariana Bassi-Suter, S. Didonet","doi":"10.1057/s41262-023-00335-8","DOIUrl":"https://doi.org/10.1057/s41262-023-00335-8","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49359923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-27DOI: 10.1057/s41262-023-00334-9
Irina T. Toteva, Selen Savas-Hall, J. R. Hall
{"title":"Self-concept and brand loyalty: Insights from major life events and coping mechanisms","authors":"Irina T. Toteva, Selen Savas-Hall, J. R. Hall","doi":"10.1057/s41262-023-00334-9","DOIUrl":"https://doi.org/10.1057/s41262-023-00334-9","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47201748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-27DOI: 10.1057/s41262-023-00336-7
Estelle Dinh, H. Mühlbacher, Mariaterasa Torchia
{"title":"Necessary perceptions of family values and luxury characteristics for brand luxuriousness: evidence from luxury watch brands","authors":"Estelle Dinh, H. Mühlbacher, Mariaterasa Torchia","doi":"10.1057/s41262-023-00336-7","DOIUrl":"https://doi.org/10.1057/s41262-023-00336-7","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47296085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-27DOI: 10.1057/s41262-023-00337-6
Duygu Akdevelioglu, Selcan Kara, Victor J. Perotti
{"title":"The impact of consumer personality and social network position on brand community engagement","authors":"Duygu Akdevelioglu, Selcan Kara, Victor J. Perotti","doi":"10.1057/s41262-023-00337-6","DOIUrl":"https://doi.org/10.1057/s41262-023-00337-6","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49653849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-08DOI: 10.1057/s41262-023-00332-x
Dominyka Venciute, Cen April Yue, Patrick D. Thelen
{"title":"Leaders' personal branding and communication on professional social media platforms: motivations, processes, and outcomes","authors":"Dominyka Venciute, Cen April Yue, Patrick D. Thelen","doi":"10.1057/s41262-023-00332-x","DOIUrl":"https://doi.org/10.1057/s41262-023-00332-x","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45031527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.1057/s41262-023-00333-w
A. Davey, B. Sung, Luke Butcher
{"title":"Revisiting experiential marketing: a Delphi study","authors":"A. Davey, B. Sung, Luke Butcher","doi":"10.1057/s41262-023-00333-w","DOIUrl":"https://doi.org/10.1057/s41262-023-00333-w","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46705476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-24DOI: 10.1057/s41262-023-00326-9
Stefanie Wannow, M. Haupt, Martin Ohlwein
{"title":"Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism","authors":"Stefanie Wannow, M. Haupt, Martin Ohlwein","doi":"10.1057/s41262-023-00326-9","DOIUrl":"https://doi.org/10.1057/s41262-023-00326-9","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44917589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-22DOI: 10.1057/s41262-023-00329-6
Gianluca Fiocchi, Mona Seyed Esfahani
{"title":"Exploring the uniqueness of distinctive brand assets within the UK automotive industry","authors":"Gianluca Fiocchi, Mona Seyed Esfahani","doi":"10.1057/s41262-023-00329-6","DOIUrl":"https://doi.org/10.1057/s41262-023-00329-6","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"1 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42387592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-18DOI: 10.1057/s41262-023-00330-z
J. A. F. Ortiz, María De Los M. Santos Corrada, Evelyn Lopez, Virgin Dones, Vivian Feliberty Lugo
{"title":"Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent","authors":"J. A. F. Ortiz, María De Los M. Santos Corrada, Evelyn Lopez, Virgin Dones, Vivian Feliberty Lugo","doi":"10.1057/s41262-023-00330-z","DOIUrl":"https://doi.org/10.1057/s41262-023-00330-z","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45842326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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