Pub Date : 2023-01-10DOI: 10.1057/s41262-022-00307-4
Fadi Almazyad, Purvi Shah, Eleanor T. Loiacono
{"title":"Social media activism for resurrecting deleted brands: the role of consumers’ psychological reactance","authors":"Fadi Almazyad, Purvi Shah, Eleanor T. Loiacono","doi":"10.1057/s41262-022-00307-4","DOIUrl":"https://doi.org/10.1057/s41262-022-00307-4","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"1 1","pages":"1-14"},"PeriodicalIF":4.1,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42713291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-06DOI: 10.1057/s41262-022-00308-3
Lina Xiong
{"title":"It takes a village: examining how and when brand-specific transformational leadership affects employees in internal brand management","authors":"Lina Xiong","doi":"10.1057/s41262-022-00308-3","DOIUrl":"https://doi.org/10.1057/s41262-022-00308-3","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"333 - 346"},"PeriodicalIF":4.1,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41739792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-06DOI: 10.1057/s41262-022-00306-5
Zhimin Zhou, Yucheng Wang, Yaqin Zheng, Shixiong Liu
{"title":"Effects of brand community social responsibility: roles of collective self-esteem and altruism","authors":"Zhimin Zhou, Yucheng Wang, Yaqin Zheng, Shixiong Liu","doi":"10.1057/s41262-022-00306-5","DOIUrl":"https://doi.org/10.1057/s41262-022-00306-5","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"343 5","pages":"347 - 366"},"PeriodicalIF":4.1,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41281295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-03DOI: 10.1057/s41262-022-00302-9
M. Burghausen
{"title":"The presence of the omni-temporal: theoretical foundations of (corporate) brand heritage design","authors":"M. Burghausen","doi":"10.1057/s41262-022-00302-9","DOIUrl":"https://doi.org/10.1057/s41262-022-00302-9","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"129-143"},"PeriodicalIF":4.1,"publicationDate":"2023-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44523687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-02DOI: 10.1057/s41262-022-00295-5
Linda Narh, R. Odoom, M. Mahmoud, E. Y. Tweneboah-Koduah
{"title":"The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana","authors":"Linda Narh, R. Odoom, M. Mahmoud, E. Y. Tweneboah-Koduah","doi":"10.1057/s41262-022-00295-5","DOIUrl":"https://doi.org/10.1057/s41262-022-00295-5","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"1 1","pages":"1-15"},"PeriodicalIF":4.1,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44497292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.36627/2618-8902-2023-2-2-86-97
Т. Ю. Агеева
{"title":"Перезагрузка, или нейминг с нуля","authors":"Т. Ю. Агеева","doi":"10.36627/2618-8902-2023-2-2-86-97","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-2-2-86-97","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"39 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73681474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.36627/2618-8902-2023-1-1-20-28
Елена Анатольевна Давыденко, Мария Себало
{"title":"Актуальные подходы к управлению брендами роскоши","authors":"Елена Анатольевна Давыденко, Мария Себало","doi":"10.36627/2618-8902-2023-1-1-20-28","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-1-1-20-28","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"29 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80122357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1057/s41262-022-00309-2
Kevin Lane Keller
{"title":"Looking forward, looking back: developing a narrative of the past, present and future of a brand","authors":"Kevin Lane Keller","doi":"10.1057/s41262-022-00309-2","DOIUrl":"https://doi.org/10.1057/s41262-022-00309-2","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"1-8"},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41386803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.36627/2618-8902-2023-1-1-30-38
Ф. М. Рамазанова
{"title":"Бренды и тренды. Концепция устойчивого развития в модной индустрии","authors":"Ф. М. Рамазанова","doi":"10.36627/2618-8902-2023-1-1-30-38","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-1-1-30-38","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"28 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85543802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.36627/2618-8902-2023-1-1-60-79
Н. А. Литвинов
{"title":"Территориальный брендинг. Опыт создания и глобального продвижения бренда «Урал»","authors":"Н. А. Литвинов","doi":"10.36627/2618-8902-2023-1-1-60-79","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-1-1-60-79","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"75 5 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88308499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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