Pub Date : 2023-03-20DOI: 10.1057/s41262-023-00319-8
Zoe Lee, A. Spry, Y. Ekinci, J. Vredenburg
{"title":"From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity","authors":"Zoe Lee, A. Spry, Y. Ekinci, J. Vredenburg","doi":"10.1057/s41262-023-00319-8","DOIUrl":"https://doi.org/10.1057/s41262-023-00319-8","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"1 1","pages":"1-19"},"PeriodicalIF":4.1,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41378492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-01DOI: 10.1057/s41262-023-00316-x
J. Balmer
{"title":"Heraldry, mottos, and corporate heritage discovery at the University of Strathclyde: a case of useful learning","authors":"J. Balmer","doi":"10.1057/s41262-023-00316-x","DOIUrl":"https://doi.org/10.1057/s41262-023-00316-x","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"170-183"},"PeriodicalIF":4.1,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49500062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-01DOI: 10.1057/s41262-023-00315-y
Angela Bargenda
{"title":"Styling the corporate heritage brand: identity building through architectural design","authors":"Angela Bargenda","doi":"10.1057/s41262-023-00315-y","DOIUrl":"https://doi.org/10.1057/s41262-023-00315-y","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"116-128"},"PeriodicalIF":4.1,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44284816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-01DOI: 10.1057/s41262-023-00314-z
J. Balmer
{"title":"Design, corporate brand design, and corporate heritage brand design: what are they? what of them?","authors":"J. Balmer","doi":"10.1057/s41262-023-00314-z","DOIUrl":"https://doi.org/10.1057/s41262-023-00314-z","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"97-115"},"PeriodicalIF":4.1,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44522915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-22DOI: 10.1057/s41262-023-00311-2
Chi Zhang, Douglas W. Vorhies, Wenkai Zhou
{"title":"An integrated model of retail brand equity: the role of consumer shopping experience and shopping value","authors":"Chi Zhang, Douglas W. Vorhies, Wenkai Zhou","doi":"10.1057/s41262-023-00311-2","DOIUrl":"https://doi.org/10.1057/s41262-023-00311-2","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"1 1","pages":"1-16"},"PeriodicalIF":4.1,"publicationDate":"2023-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43317836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-22DOI: 10.1057/s41262-023-00312-1
O. Nechaeva, Valentina Mazzoli, Raffaele Donvito
{"title":"Brand engagement into self-concept and culture: a literature review for a future research agenda","authors":"O. Nechaeva, Valentina Mazzoli, Raffaele Donvito","doi":"10.1057/s41262-023-00312-1","DOIUrl":"https://doi.org/10.1057/s41262-023-00312-1","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"1 1","pages":"1-18"},"PeriodicalIF":4.1,"publicationDate":"2023-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44997458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-13DOI: 10.1057/s41262-023-00310-3
Jill Nash, C. Sidhu
{"title":"‘Pink is for girls, blue is for boys’ exploring brand gender identity in children’s clothing, a post-evaluation of British retailer John Lewis","authors":"Jill Nash, C. Sidhu","doi":"10.1057/s41262-023-00310-3","DOIUrl":"https://doi.org/10.1057/s41262-023-00310-3","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":" ","pages":"1-17"},"PeriodicalIF":4.1,"publicationDate":"2023-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49131635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-25DOI: 10.1057/s41262-022-00303-8
Pedro Mir Bernal, F. Pecot, Bradford T. Hudson, V. Barnier
{"title":"Inducing omni-temporality: product heritage appropriation in corporate heritage brand construction","authors":"Pedro Mir Bernal, F. Pecot, Bradford T. Hudson, V. Barnier","doi":"10.1057/s41262-022-00303-8","DOIUrl":"https://doi.org/10.1057/s41262-022-00303-8","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"144-156"},"PeriodicalIF":4.1,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46143490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：