Pub Date : 2022-09-22DOI: 10.1057/s41262-022-00291-9
F. Pecot, G. Rose, A. Merchant, Sunmee Choi
{"title":"Brand heritage across cultures: U.S.A., France and South Korea","authors":"F. Pecot, G. Rose, A. Merchant, Sunmee Choi","doi":"10.1057/s41262-022-00291-9","DOIUrl":"https://doi.org/10.1057/s41262-022-00291-9","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"49-60"},"PeriodicalIF":4.1,"publicationDate":"2022-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42948833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-22DOI: 10.1057/s41262-022-00290-w
Moeen Naseer Butt
{"title":"Mitigating the negative effect of intrabrand clustering: the role of interbrand clustering and firm size","authors":"Moeen Naseer Butt","doi":"10.1057/s41262-022-00290-w","DOIUrl":"https://doi.org/10.1057/s41262-022-00290-w","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"34 - 48"},"PeriodicalIF":4.1,"publicationDate":"2022-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47606426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-27DOI: 10.1057/s41262-022-00287-5
Joern Redler, H. Schmidt
{"title":"I know that I know nothing: exploring the managerial relevance of recent orientations in brand management research","authors":"Joern Redler, H. Schmidt","doi":"10.1057/s41262-022-00287-5","DOIUrl":"https://doi.org/10.1057/s41262-022-00287-5","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"29 1","pages":"498 - 511"},"PeriodicalIF":4.1,"publicationDate":"2022-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42215217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-24DOI: 10.1057/s41262-022-00289-3
Vesna Babić-Hodović, Alisa Mujkić, Maja Arslanagić-Kalajdžić
{"title":"We need both brand love and emotional attachment: a serial mediation framework toward addictive buying and loyalty","authors":"Vesna Babić-Hodović, Alisa Mujkić, Maja Arslanagić-Kalajdžić","doi":"10.1057/s41262-022-00289-3","DOIUrl":"https://doi.org/10.1057/s41262-022-00289-3","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"9-33"},"PeriodicalIF":4.1,"publicationDate":"2022-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"58495807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-21DOI: 10.1057/s41262-022-00286-6
Shanshan Luo, R. Hamlin
{"title":"A cross cultural comparison of brand love in consumer brand relationships: Is ‘transmissive brand love’ a potential platform for developing brand equity?","authors":"Shanshan Luo, R. Hamlin","doi":"10.1057/s41262-022-00286-6","DOIUrl":"https://doi.org/10.1057/s41262-022-00286-6","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"29 1","pages":"484 - 497"},"PeriodicalIF":4.1,"publicationDate":"2022-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47484421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-12DOI: 10.1057/s41262-022-00284-8
Heidi Hansen, Astrid Jensen, C. Maagaard
{"title":"The brand manager as practical author. An empirical study of the co-creation of a CSR-based brand","authors":"Heidi Hansen, Astrid Jensen, C. Maagaard","doi":"10.1057/s41262-022-00284-8","DOIUrl":"https://doi.org/10.1057/s41262-022-00284-8","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"29 1","pages":"584 - 597"},"PeriodicalIF":4.1,"publicationDate":"2022-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"58495724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-11DOI: 10.1057/s41262-022-00288-4
D. Plotkina, L. Rabeson
{"title":"The role of transactionality of mobile branded apps in brand experience and its impact on loyalty","authors":"D. Plotkina, L. Rabeson","doi":"10.1057/s41262-022-00288-4","DOIUrl":"https://doi.org/10.1057/s41262-022-00288-4","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"29 1","pages":"470 - 483"},"PeriodicalIF":4.1,"publicationDate":"2022-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45277099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-11DOI: 10.1057/s41262-022-00285-7
Riadh Ladhari, Soumaya Cheikhrouhou, Miguel Morales, Emna Zaaboub
{"title":"Antecedents and consequences of emotional attachment to sport teams brands","authors":"Riadh Ladhari, Soumaya Cheikhrouhou, Miguel Morales, Emna Zaaboub","doi":"10.1057/s41262-022-00285-7","DOIUrl":"https://doi.org/10.1057/s41262-022-00285-7","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"29 1","pages":"454 - 469"},"PeriodicalIF":4.1,"publicationDate":"2022-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46822646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-03DOI: 10.1057/s41262-022-00282-w
Edwin A. Love, Tejvir Sekhon, Tara Ceranic Salinas
{"title":"Do well, do good, and know your audience: the double-edged sword of values-based CSR communication","authors":"Edwin A. Love, Tejvir Sekhon, Tara Ceranic Salinas","doi":"10.1057/s41262-022-00282-w","DOIUrl":"https://doi.org/10.1057/s41262-022-00282-w","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"29 1","pages":"598 - 614"},"PeriodicalIF":4.1,"publicationDate":"2022-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42921199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-30DOI: 10.1057/s41262-022-00283-9
Yougen Cao, Shengce Ren, M. Du
{"title":"Strategic trademark management: a systematic literature review and prospects for future research","authors":"Yougen Cao, Shengce Ren, M. Du","doi":"10.1057/s41262-022-00283-9","DOIUrl":"https://doi.org/10.1057/s41262-022-00283-9","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"29 1","pages":"435 - 453"},"PeriodicalIF":4.1,"publicationDate":"2022-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43452942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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