Pub Date : 2023-03-22DOI: 10.1177/10949968221140061
Felix Eggers, F. T. Beke, P. Verhoef, J. Wieringa
In recent years, firms’ privacy practices have received increasing attention from consumers. While firms largely see this development as a threat, as consumers might prohibit collection or use of data, we suggest that it can also represent an opportunity for firms. On the “market for privacy,” firms can gain a competitive advantage by differentiating and actively promoting preferred privacy practices. In this context, the authors study how consumers trade off five privacy elements, three relating to distributive fairness (i.e., information collection, storage, use) and two relating to procedural fairness (i.e., transparency, control). Moreover, they analyze how the impact of these elements differs among four industries that vary in information sensitivity and interaction intensity. By using discrete choice experiments, the authors show that all privacy elements matter to consumers, even when in a trade-off with price. In highly sensitive industries, differences in information collection and use matter more, while storage matters less, for differentiation. When consumers have less frequent interactions with companies, they require more transparency about their privacy practices. The authors demonstrate empirically that optimizing privacy practices can lead to robust changes in market shares (Study 1) and higher revenues in equilibrium (Study 2) when firms embrace the market for privacy.
{"title":"The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices","authors":"Felix Eggers, F. T. Beke, P. Verhoef, J. Wieringa","doi":"10.1177/10949968221140061","DOIUrl":"https://doi.org/10.1177/10949968221140061","url":null,"abstract":"In recent years, firms’ privacy practices have received increasing attention from consumers. While firms largely see this development as a threat, as consumers might prohibit collection or use of data, we suggest that it can also represent an opportunity for firms. On the “market for privacy,” firms can gain a competitive advantage by differentiating and actively promoting preferred privacy practices. In this context, the authors study how consumers trade off five privacy elements, three relating to distributive fairness (i.e., information collection, storage, use) and two relating to procedural fairness (i.e., transparency, control). Moreover, they analyze how the impact of these elements differs among four industries that vary in information sensitivity and interaction intensity. By using discrete choice experiments, the authors show that all privacy elements matter to consumers, even when in a trade-off with price. In highly sensitive industries, differences in information collection and use matter more, while storage matters less, for differentiation. When consumers have less frequent interactions with companies, they require more transparency about their privacy practices. The authors demonstrate empirically that optimizing privacy practices can lead to robust changes in market shares (Study 1) and higher revenues in equilibrium (Study 2) when firms embrace the market for privacy.","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":"58 1","pages":"341 - 360"},"PeriodicalIF":11.8,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44712267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-05DOI: 10.1177/10949968221142806
Elodie A Attié, L. Meyer-Waarden
Mobile health (mHealth) apps have fundamentally changed the usage of smartphones in people's daily lives. In this context, sleep apps, the most popular mHealth apps, can track and enhance user well-being. Understanding the antecedents of the usage of sleep apps is of timely research interest. This study focuses on whether and how sleep apps influence Generation Z users’ well-being (as this generation represents a promising market segment for smart devices). More precisely, the authors enhance the technology acceptance model with the uses and gratifications theory, and they test the perceptions of a sleep app before and after use. Structural equation modeling shows that the sleep app positively influences perceived usefulness, perceived ease of use, intention to use, real usage, and perceived well-being. Consumers rate higher levels of well-being and usefulness regarding the sleep app before use than after use. Perceived usefulness can enhance usage and, in turn, well-being. Privacy concerns and personality traits moderate the direct effects on well-being. Health app managers should understand the importance of the utilitarian benefits of disruptive technologies, which can be enhanced through empowerment (i.e., self-tracking, self-knowledge, and self-management) and well-being benefits. However, privacy concerns remain the primary reason for consumers’ reluctance toward mHealth apps.
{"title":"How Do You Sleep? The Impact of Sleep Apps on Generation Z's Well-Being","authors":"Elodie A Attié, L. Meyer-Waarden","doi":"10.1177/10949968221142806","DOIUrl":"https://doi.org/10.1177/10949968221142806","url":null,"abstract":"Mobile health (mHealth) apps have fundamentally changed the usage of smartphones in people's daily lives. In this context, sleep apps, the most popular mHealth apps, can track and enhance user well-being. Understanding the antecedents of the usage of sleep apps is of timely research interest. This study focuses on whether and how sleep apps influence Generation Z users’ well-being (as this generation represents a promising market segment for smart devices). More precisely, the authors enhance the technology acceptance model with the uses and gratifications theory, and they test the perceptions of a sleep app before and after use. Structural equation modeling shows that the sleep app positively influences perceived usefulness, perceived ease of use, intention to use, real usage, and perceived well-being. Consumers rate higher levels of well-being and usefulness regarding the sleep app before use than after use. Perceived usefulness can enhance usage and, in turn, well-being. Privacy concerns and personality traits moderate the direct effects on well-being. Health app managers should understand the importance of the utilitarian benefits of disruptive technologies, which can be enhanced through empowerment (i.e., self-tracking, self-knowledge, and self-management) and well-being benefits. However, privacy concerns remain the primary reason for consumers’ reluctance toward mHealth apps.","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":"58 1","pages":"222 - 247"},"PeriodicalIF":11.8,"publicationDate":"2023-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47613473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-03eCollection Date: 2023-05-01DOI: 10.1177/10949968231156530
Ying Feng, Jie Meng
This study investigates how physical and psychological distance from one's surroundings may influence one's perception of connectedness with the servicescape and, ultimately, perception of value. It also examines the effect of consumers' techno-psychological differences and interaction modes on this distance-closeness relationship. The researchers develop and test a conceptual framework of how personal cognitive traits and technological intervention may alter consumers' perceived connectedness to the servicescape and influence their perceived value in different service settings. Via a quasi-experiment design in three service scenarios, this research shows a synthetical effect of contactless technology in the distancing setting that may work more effectively on high self-efficiency customers to change their perceived closeness to the servicescape and further change their evaluation of the service. The findings reveal the practical implications of social distancing for different types of consumers in service encounters during or after the COVID-19 pandemic.
{"title":"Will Social Distancing in Service Encounters Affect Consumers' Value Perception During the COVID-19 Pandemic? The Role of Servicescape, Self-Efficacy, and Technological Intervention.","authors":"Ying Feng, Jie Meng","doi":"10.1177/10949968231156530","DOIUrl":"10.1177/10949968231156530","url":null,"abstract":"<p><p>This study investigates how physical and psychological distance from one's surroundings may influence one's perception of connectedness with the servicescape and, ultimately, perception of value. It also examines the effect of consumers' techno-psychological differences and interaction modes on this distance-closeness relationship. The researchers develop and test a conceptual framework of how personal cognitive traits and technological intervention may alter consumers' perceived connectedness to the servicescape and influence their perceived value in different service settings. Via a quasi-experiment design in three service scenarios, this research shows a synthetical effect of contactless technology in the distancing setting that may work more effectively on high self-efficiency customers to change their perceived closeness to the servicescape and further change their evaluation of the service. The findings reveal the practical implications of social distancing for different types of consumers in service encounters during or after the COVID-19 pandemic.</p>","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":"1 1","pages":"167-184"},"PeriodicalIF":6.8,"publicationDate":"2023-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9988632/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42959649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-28DOI: 10.1177/10949968221151061
Piotr Gaczek, R. Pozharliev, G. Leszczyński, Marek Zielinski
Artificial intelligence (AI) in medicine offers a unique opportunity to improve the global health system. However, consumers remain skeptical about AI's ability to accurately assess their medical condition. The five studies here provide insights into consumers’ reluctance to use AI-produced health care recommendations. Consumers are less willing to follow a medical recommendation from AI (vs. from a human) when the medical diagnosis provides health results that are good (i.e., symptoms do not require medical care) versus bad (i.e., symptoms are worrisome and may require urgent care) (Study 1a). The effect is mediated by consumers’ perception of diagnosis trustworthiness (Study 1b) and enhanced by consumers’ health anxiety score (Study 2). Providing social proof (e.g., number of satisfied customers recommending the service) reduces the negative effect of health anxiety on consumers’ trust in the medical diagnosis and increases their willingness to follow the AI's recommendations (Study 3a). The findings provide insights into the psychological drivers of acceptance of automated health care and suggest possible actions to overcome consumers’ reluctance to follow AI medical recommendations.
{"title":"Overcoming Consumer Resistance to AI in General Health Care","authors":"Piotr Gaczek, R. Pozharliev, G. Leszczyński, Marek Zielinski","doi":"10.1177/10949968221151061","DOIUrl":"https://doi.org/10.1177/10949968221151061","url":null,"abstract":"Artificial intelligence (AI) in medicine offers a unique opportunity to improve the global health system. However, consumers remain skeptical about AI's ability to accurately assess their medical condition. The five studies here provide insights into consumers’ reluctance to use AI-produced health care recommendations. Consumers are less willing to follow a medical recommendation from AI (vs. from a human) when the medical diagnosis provides health results that are good (i.e., symptoms do not require medical care) versus bad (i.e., symptoms are worrisome and may require urgent care) (Study 1a). The effect is mediated by consumers’ perception of diagnosis trustworthiness (Study 1b) and enhanced by consumers’ health anxiety score (Study 2). Providing social proof (e.g., number of satisfied customers recommending the service) reduces the negative effect of health anxiety on consumers’ trust in the medical diagnosis and increases their willingness to follow the AI's recommendations (Study 3a). The findings provide insights into the psychological drivers of acceptance of automated health care and suggest possible actions to overcome consumers’ reluctance to follow AI medical recommendations.","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":"58 1","pages":"321 - 338"},"PeriodicalIF":11.8,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41641945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-24DOI: 10.1177/10949968231155803
Francesco Raggiotto, E. Mazzoni, M. Benassi, S. Panesi, Martina Vacondio, Silvia Filippi, Alice Turati, M. Benvenuti
While much has been reported about the negative consequences of the pervasive presence of information and communications technologies in consumers’ everyday lives, the present research enriches the literature on problematic internet use by applying the cognitive-behavioral model in a consumer context, creating a bridge between marketing and psychology research, with novel insights and directions for future research. By means of a moderated mediation model tested on hundreds of consumers, the authors explore whether problematic internet use influences well-being through the mediation of prosocial consumer behavior and the moderation of online-social support. The results show that problematic internet use can indirectly affect individual well-being by affecting consumer choice. Managerial and theoretical implications are addressed.
{"title":"Mind the Age Gap! How Problematic Internet Use Affects Adults’ and Emerging Adults’ Well-Being and Prosocial Consumer Behavior","authors":"Francesco Raggiotto, E. Mazzoni, M. Benassi, S. Panesi, Martina Vacondio, Silvia Filippi, Alice Turati, M. Benvenuti","doi":"10.1177/10949968231155803","DOIUrl":"https://doi.org/10.1177/10949968231155803","url":null,"abstract":"While much has been reported about the negative consequences of the pervasive presence of information and communications technologies in consumers’ everyday lives, the present research enriches the literature on problematic internet use by applying the cognitive-behavioral model in a consumer context, creating a bridge between marketing and psychology research, with novel insights and directions for future research. By means of a moderated mediation model tested on hundreds of consumers, the authors explore whether problematic internet use influences well-being through the mediation of prosocial consumer behavior and the moderation of online-social support. The results show that problematic internet use can indirectly affect individual well-being by affecting consumer choice. Managerial and theoretical implications are addressed.","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":" 4","pages":"268 - 279"},"PeriodicalIF":11.8,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41252814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-13DOI: 10.1177/10949968221146997
Yining Yu, Xixian Peng, Lei Wang
With the progress of high technologies in payment systems, the usage rate of mobile payment is rapidly growing worldwide. However, whether mobile payment influences consumers’ choices between hedonic and utilitarian products, an important question in the field of consumer well-being research, has not been fully investigated. To address this research gap, the authors examine the influence of mobile payment and traditional payment methods (e.g., cash payment, card payment) on consumers’ preferences for hedonic products. They find that mobile payment triggers consumers’ hedonic mindset, which increases consumers’ preferences for hedonic products. The effect is moderated by mobile device type such that the effect is weaker for smart wearable (vs. mobile phone) payment because smart wearable devices are less associated with a hedonic mindset. This study offers novel insight into the effect of high technologies in payment systems, specifically mobile payment, on consumer well-being and calls for more investigation of the effects of mobile payment.
{"title":"The Impact of Mobile Payment on Hedonic Preference","authors":"Yining Yu, Xixian Peng, Lei Wang","doi":"10.1177/10949968221146997","DOIUrl":"https://doi.org/10.1177/10949968221146997","url":null,"abstract":"With the progress of high technologies in payment systems, the usage rate of mobile payment is rapidly growing worldwide. However, whether mobile payment influences consumers’ choices between hedonic and utilitarian products, an important question in the field of consumer well-being research, has not been fully investigated. To address this research gap, the authors examine the influence of mobile payment and traditional payment methods (e.g., cash payment, card payment) on consumers’ preferences for hedonic products. They find that mobile payment triggers consumers’ hedonic mindset, which increases consumers’ preferences for hedonic products. The effect is moderated by mobile device type such that the effect is weaker for smart wearable (vs. mobile phone) payment because smart wearable devices are less associated with a hedonic mindset. This study offers novel insight into the effect of high technologies in payment systems, specifically mobile payment, on consumer well-being and calls for more investigation of the effects of mobile payment.","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":"58 1","pages":"151 - 166"},"PeriodicalIF":11.8,"publicationDate":"2023-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44553598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-12DOI: 10.1177/10949968231155156
Carolyn Wilson-Nash, I. Pavlopoulou, Zilin Wang
During the COVID-19 pandemic, older consumers have increased their usage of social networking services (SNSs) to avoid social isolation, yet this behavior remains unexplored. Through selective optimization with compensation theory, the authors combine concepts from gerontology and marketing to investigate the following research question: How does older consumers’ usage of SNSs during the pandemic interrelate with the constructs of social well-being? The research draws on qualitative data collated during lockdown in the United Kingdom, including 14 semistructured interviews from participants age 65–80 and six months of netnographic data from an online forum geared toward older people. The findings reveal how older consumers leverage three strategies—selection, optimization, and compensation—to improve their use of SNSs and social interactions during lockdowns. Such behaviors in turn interrelate with the dimensions of social well-being: social acceptance, social integration, social contribution, social actualization, and social coherence. This research contributes to the marketing literature by (1) introducing a framework for transformative SNSs into transformative service research, (2) utilizing theory from gerontology studies to further understand the older consumer, and (3) enhancing the sparse understanding of older consumers’ use of SNSs. Future research directions and managerial implication are suggested for both marketers and developers of SNSs for aging consumers.
{"title":"Selecting, Optimizing, and Compensating During Lockdown: How Older Consumers Use Social Networking Services to Improve Social Well-Being","authors":"Carolyn Wilson-Nash, I. Pavlopoulou, Zilin Wang","doi":"10.1177/10949968231155156","DOIUrl":"https://doi.org/10.1177/10949968231155156","url":null,"abstract":"During the COVID-19 pandemic, older consumers have increased their usage of social networking services (SNSs) to avoid social isolation, yet this behavior remains unexplored. Through selective optimization with compensation theory, the authors combine concepts from gerontology and marketing to investigate the following research question: How does older consumers’ usage of SNSs during the pandemic interrelate with the constructs of social well-being? The research draws on qualitative data collated during lockdown in the United Kingdom, including 14 semistructured interviews from participants age 65–80 and six months of netnographic data from an online forum geared toward older people. The findings reveal how older consumers leverage three strategies—selection, optimization, and compensation—to improve their use of SNSs and social interactions during lockdowns. Such behaviors in turn interrelate with the dimensions of social well-being: social acceptance, social integration, social contribution, social actualization, and social coherence. This research contributes to the marketing literature by (1) introducing a framework for transformative SNSs into transformative service research, (2) utilizing theory from gerontology studies to further understand the older consumer, and (3) enhancing the sparse understanding of older consumers’ use of SNSs. Future research directions and managerial implication are suggested for both marketers and developers of SNSs for aging consumers.","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":"58 1","pages":"301 - 320"},"PeriodicalIF":11.8,"publicationDate":"2023-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42578548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-12DOI: 10.1177/10949968221136862
Annamaria Tuan, M. Visentin, Giandomenico Di Domenico
This research investigates the role of subjective well-being in Gen Zers’ response to unethical situations that are encountered online versus offline. It empirically supports a model that incorporates moral reasoning effects and the aftermath of learning about the situation in either a first-person or third-person perspective. The findings suggest that Gen Zers are eager to show their values and participate in boycotts when facing an unethical situation. Subjective well-being plays an important role in activating versus inhibiting boycott behaviors as a response to unethical situations encountered both online and offline. Counterintuitively, Gen Zers are less likely to show support for a boycott when scoring high on well-being, since they are not willing to signal their commitment to gain social legitimacy. In fact, when coping with unethical situations, they are eager to display their true values and to enact the boycott rather than merely show support for it.
{"title":"Bridging Who They Are with Who They Thought They’d Be: The Effects of Gen Zers’ Subjective Well-Being on Their Boycott Responses to Online and Offline Unethical Situations","authors":"Annamaria Tuan, M. Visentin, Giandomenico Di Domenico","doi":"10.1177/10949968221136862","DOIUrl":"https://doi.org/10.1177/10949968221136862","url":null,"abstract":"This research investigates the role of subjective well-being in Gen Zers’ response to unethical situations that are encountered online versus offline. It empirically supports a model that incorporates moral reasoning effects and the aftermath of learning about the situation in either a first-person or third-person perspective. The findings suggest that Gen Zers are eager to show their values and participate in boycotts when facing an unethical situation. Subjective well-being plays an important role in activating versus inhibiting boycott behaviors as a response to unethical situations encountered both online and offline. Counterintuitively, Gen Zers are less likely to show support for a boycott when scoring high on well-being, since they are not willing to signal their commitment to gain social legitimacy. In fact, when coping with unethical situations, they are eager to display their true values and to enact the boycott rather than merely show support for it.","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":"58 1","pages":"248 - 267"},"PeriodicalIF":11.8,"publicationDate":"2023-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45992068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Today, children's smartphone overuse and digital addiction are among parents’ top concerns. To address this issue, technology firms have developed services to help parents monitor their children's screen time. The literature on the impact of parental control tends to focus on the well-being of children, often overlooking the effects of parenting control on the well-being of parents themselves. This research investigates the psychological outcomes associated with delegating parental control to software. The authors conducted two surveys and three experiments among samples of parents in France and the United Kingdom. The results show that resorting to digitally assisted control improves anticipated well-being by decreasing role overload and increasing parental efficacy (Study 1). Moreover, product features play a critical role: software designs that promote children's autonomy (Study 2) or product autonomy (Study 3) tend to be less effective in improving parents’ anticipated well-being. Implications for technology companies are discussed.
{"title":"How Using Parental Control Software Can Enhance Parents’ Well-Being: The Role of Product Features on Parental Efficacy and Stress","authors":"Laurent Bertrandias, Yohan Bernard, Leila Elgaaied-Gambier","doi":"10.1177/10949968221144270","DOIUrl":"https://doi.org/10.1177/10949968221144270","url":null,"abstract":"Today, children's smartphone overuse and digital addiction are among parents’ top concerns. To address this issue, technology firms have developed services to help parents monitor their children's screen time. The literature on the impact of parental control tends to focus on the well-being of children, often overlooking the effects of parenting control on the well-being of parents themselves. This research investigates the psychological outcomes associated with delegating parental control to software. The authors conducted two surveys and three experiments among samples of parents in France and the United Kingdom. The results show that resorting to digitally assisted control improves anticipated well-being by decreasing role overload and increasing parental efficacy (Study 1). Moreover, product features play a critical role: software designs that promote children's autonomy (Study 2) or product autonomy (Study 3) tend to be less effective in improving parents’ anticipated well-being. Implications for technology companies are discussed.","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":"58 1","pages":"280 - 300"},"PeriodicalIF":11.8,"publicationDate":"2023-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42865003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-01DOI: 10.1177/10949968221143351
Hannu Tikkanen, Kristina Heinonen, Annika Ravald
Consumers are increasingly expected to be active in managing their personal well-being. Agency, meaning individuals’ ability to reflect on their circumstances, effect change, and act independently, constitutes an important means for consumer well-being. To a growing extent, consumers are using smart technologies, such as wearable devices and applications, to better manage their well-being. However, how interactions with wearables improve and affect consumer agency for well-being is underexamined. The aim of this study is to explore how consumers use smart wearable technologies as resources for agency in managing their well-being. Drawing on psychological and sociological literature on agency as well as qualitative data from users of various wearable devices, the authors distinguish individual and contextual levels of agency, in which knowing and acting constitute two types of smart wearable technology use. From these dimensions, they conceptualize a framework with four types of technology use for well-being: (1) self-improvement, (2) justification, (3) adaptation, and (4) activism. The authors discuss the theoretical and managerial implications of this framework with the aim of improving consumer agency for well-being through smart technology.
{"title":"Smart Wearable Technologies as Resources for Consumer Agency in Well-Being","authors":"Hannu Tikkanen, Kristina Heinonen, Annika Ravald","doi":"10.1177/10949968221143351","DOIUrl":"https://doi.org/10.1177/10949968221143351","url":null,"abstract":"Consumers are increasingly expected to be active in managing their personal well-being. Agency, meaning individuals’ ability to reflect on their circumstances, effect change, and act independently, constitutes an important means for consumer well-being. To a growing extent, consumers are using smart technologies, such as wearable devices and applications, to better manage their well-being. However, how interactions with wearables improve and affect consumer agency for well-being is underexamined. The aim of this study is to explore how consumers use smart wearable technologies as resources for agency in managing their well-being. Drawing on psychological and sociological literature on agency as well as qualitative data from users of various wearable devices, the authors distinguish individual and contextual levels of agency, in which knowing and acting constitute two types of smart wearable technology use. From these dimensions, they conceptualize a framework with four types of technology use for well-being: (1) self-improvement, (2) justification, (3) adaptation, and (4) activism. The authors discuss the theoretical and managerial implications of this framework with the aim of improving consumer agency for well-being through smart technology.","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":"58 1","pages":"136 - 150"},"PeriodicalIF":11.8,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46531429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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