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How do influencers’ characteristics affect followers’ stickiness and well-being in the social media context? 在社交媒体背景下,影响者的特征如何影响追随者的粘性和幸福感?
IF 3.9 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2023-06-06 DOI: 10.1108/jsm-11-2022-0363
Hsiao-Han Lu, Ching-Fu Chen
PurposeDrawing on source credibility theory, this study aims to explore the relationship between influencers’ characteristics and followers’ well-being through followers’ stickiness to influencers’ channels or posts.Design/methodology/approachThe authors gathered data through an online survey of 450 followers. The proposed hypotheses were examined using structural equation modeling.FindingsResults reveal that trustworthiness and physical attractiveness positively affect followers’ stickiness to influencers, while the influence of expertise is not evident. Stickiness has positive impacts on both hedonic and eudaimonic well-being. The findings also show that stickiness mediates the relationships between physical attractiveness and trustworthiness toward both hedonic and eudaimonic well-being.Originality/valueTo the best of the authors’ knowledge, this study is among the first to explore the impact of influencers’ characteristics on followers’ stickiness to influencer webpages. The findings contribute to transformative service research and the theory of stickiness by deepening the understanding of how influencer characteristics contribute to followers’ well-being through the effect of users’ stickiness.
目的运用来源可信度理论,通过关注者对影响者渠道或帖子的粘性,探讨影响者特征与关注者幸福感之间的关系。设计/方法论/方法作者通过对450名追随者的在线调查收集数据。使用结构方程模型对所提出的假设进行了检验。研究结果表明,可信度和身体吸引力对追随者对影响者的粘性有正向影响,而专业知识的影响并不明显。粘滞感对快乐幸福感和幸福感都有积极影响。研究结果还表明,粘性介导了身体吸引力和可信度之间的关系,无论是快乐幸福感还是自我幸福感。原创性/价值据作者所知,这项研究是第一批探讨影响者特征对追随者对影响者网页粘性的影响的研究之一。这些发现有助于变革性服务研究和粘性理论,加深了对影响者特征如何通过用户粘性的影响来促进追随者幸福感的理解。
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引用次数: 0
#infertility: how patients can benefit from the public discussion of conversational taboos on social media #不孕症:患者如何从社交媒体上对对话禁忌的公开讨论中受益
IF 3.9 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2023-05-30 DOI: 10.1108/jsm-05-2022-0160
Jana Grothaus, Sören Köcher, Sarah Köcher, S. Dieterle
Purpose This study aims to investigate how the open discussion of infertility-related topics on public social media platforms contributes to the well-being of individuals affected by infertility. Design/methodology/approach For this study, the authors used a netnographic approach to analyze 69 YouTube videos (>21 h of raw data) produced by infertility vloggers and more than 40,000 user comments. Findings The authors identify two ways in which infertility patients benefit from public discussions of the topic on social media: through watching videos and engaging in discussions, patients satisfy their infertility-related needs (i.e. the need for information, emotional support and experience sharing); and through reaching people who are not affected by infertility, vloggers help to de-taboo the issue as well as sensitize and educate society. Practical implications To providers of tabooed services, this study’s findings emphasize the potential of incorporating social media in the consumer support strategy. Social implications This research highlights the value of the public discussion of infertility-related topics on social media platforms for consumers affected by the issue. Originality/value In this study, the public discussion of infertility-related topics through video blogs is presented as a valuable tool to enhance the well-being of individuals confronted with infertility as these vlogs satisfy related needs of the consumers and contribute to de-tabooing.
本研究旨在探讨在公共社交媒体平台上公开讨论不孕症相关话题如何有助于受不孕症影响的个体的福祉。设计/方法/方法在这项研究中,作者使用网络学方法分析了69个由不孕视频博主制作的YouTube视频(bbbb21小时的原始数据)和超过40,000个用户评论。研究结果指出,不孕症患者从社交媒体上对这一话题的公开讨论中受益的两种方式:通过观看视频和参与讨论,患者满足了与不孕症相关的需求(即对信息、情感支持和经验分享的需求);通过接触那些没有受到不孕不育影响的人,视频博主们帮助消除了对这个问题的禁忌,并提高了社会的认识和教育。对于禁忌服务的提供者来说,本研究的发现强调了将社交媒体纳入消费者支持策略的潜力。社会影响这项研究强调了在社交媒体平台上公开讨论不孕相关话题对受该问题影响的消费者的价值。在本研究中,通过视频博客进行的不孕相关话题的公众讨论是一种有价值的工具,可以提高不孕患者的福祉,因为这些视频博客满足了消费者的相关需求,并有助于消除禁忌。
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引用次数: 0
The service empowerment model: a collaborative approach to reducing vulnerability 服务授权模型:一种减少脆弱性的协作方法
IF 3.9 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2023-05-29 DOI: 10.1108/jsm-10-2022-0317
Leslie Koppenhafer, Kristin A. Scott, Todd Weaver, M. Mulder
PurposeService researchers have been tasked with improving the well-being of consumers experiencing vulnerability. The current research aims to demonstrate how these consumers can experience empowerment through transformative service improvements to the traditional microfinance model.Design/methodology/approachTo ground the research in a real-world setting with consumers experiencing vulnerability, the research team worked with a nonprofit microfinance organization offering loans to communities of Indigenous women entrepreneurs. The research team worked in six communities and conducted over 25 borrower interviews and 14 staff and volunteer interviews totaling 1,200 min of recorded content.FindingsThe present investigation of a unique approach to microfinance offers a new theoretical model, the service empowerment model (SEM), which illustrates how empowerment emanates from processes and outcomes at three distinct levels: micro, meso and macro. Recognizing that change occurs individually and also at familial and societal levels begins to challenge deeply rooted structural and cultural norms involved in the services ecosystem.Practical implicationsOriginating from the microfinance service setting, the SEM can be explored, tested and implemented as a pilot program in a variety of service settings that involve transformative service initiatives (e.g. homelessness, refugees, etc.).Social implicationsAs society pursues solutions to the pressing problems of consumers experiencing vulnerability, the present research offers critical insights into how services should be designed.Originality/valueThe present research defines a new term, service empowerment, and creates a new theoretical model, the SEM, to aid in improving transformative service initiatives.
服务研究人员的任务是改善遭受脆弱性的消费者的福祉。目前的研究旨在展示这些消费者如何通过对传统小额信贷模式的变革性服务改进来体验赋权。设计/方法/方法为了将研究立足于现实世界,研究小组与一家向土著女企业家社区提供贷款的非营利性小额信贷组织合作。调研团队在6个社区进行了25次以上的借款人访谈和14次工作人员与志愿者访谈,录制内容共计1200分钟。本研究提供了一个新的理论模型,即服务授权模型(SEM),该模型说明了授权如何在微观、中观和宏观三个不同的层面上从过程和结果中产生。认识到变化不仅发生在个人层面,也发生在家庭和社会层面,这就开始挑战服务生态系统所涉及的根深蒂固的结构和文化规范。从小额信贷服务环境出发,SEM可以作为一个试点项目在各种服务环境中进行探索、测试和实施,这些服务环境涉及到变革性的服务倡议(例如无家可归者、难民等)。社会意义当社会寻求解决消费者遭受脆弱性的紧迫问题时,本研究为如何设计服务提供了重要的见解。本研究定义了一个新的术语——服务授权,并创建了一个新的理论模型——SEM,以帮助改进变革性服务计划。
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引用次数: 0
Exploring interactions between commuters with disabilities and transport service providers 探索残疾通勤者与交通服务提供商之间的互动
IF 3.9 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2023-05-29 DOI: 10.1108/jsm-04-2022-0145
E. Mogaji, N. P. Nguyen
PurposeThe purpose of this study is to explore the interactions between commuters with disabilities and transport services providers and to contribute to a better understanding of transformative service design, ensuring equitable access and the overall well-being of individuals.Design/methodology/approachThis study collected qualitative data through ethnographic fieldwork and interviews with commuters with disabilities and transport services providers. The data were thematically analysed using NVivo.FindingsEvidence suggests that there are opportunities for service users to be included in the co-creation of transformative transport service at different stages of a journey: entering service interaction, transitioning through service interaction and exiting service interaction. However, the reluctance of service providers to transform their services was recognised, due to a lack of awareness, interest, regulator demands and financial capabilities.Research limitations/implicationsThis study broadens the comprehension of procedures and strategies for engaging consumers experiencing vulnerabilities in transformative service design and pushes the limits of the current understanding to recognise the inherent challenges of unregulated service providers designing transformative services in an unregulated market.Practical implicationsThis newfound knowledge is crucial for developing better approaches that cater to the needs of these individuals and further contributes towards developing transformative service initiatives, which are activities that serve people experiencing vulnerabilities and that try to improve their well-being. These include specialised training and social marketing campaigns for service providers in the informal market and new mobility start-ups or social enterprises with the potential to disrupt the informal economy and offer innovative solutions, such as assistive technologies, mobile apps and journey planners that provide exceptional customer service.Originality/valuePrevious studies on transformative service designs have focused on regulated service providers, such as health care and financial services. This study, however, explores the unregulated transport sector in a developing country and recognises how the intricate nature of informal service provision may jeopardise the prospects of developing a transformative service for consumers experiencing vulnerabilities.
目的本研究的目的是探索残疾通勤者与交通服务提供商之间的互动,并有助于更好地理解变革性服务设计,确保公平使用和个人的整体福祉。设计/方法/方法本研究通过民族志实地调查和对残疾通勤者和交通服务提供者的采访收集了定性数据。使用NVivo对数据进行了主题分析。发现证据表明,在旅程的不同阶段,服务用户有机会参与变革性交通服务的共同创建:进入服务互动、通过服务互动过渡和退出服务互动。然而,由于缺乏意识、兴趣、监管机构的要求和财务能力,服务提供商不愿改变其服务,这一点得到了认可。研究局限性/含义这项研究拓宽了对程序和策略的理解,使消费者在变革性服务设计中遇到漏洞,并突破了当前理解的局限性,认识到不受监管的服务提供商在不受监管市场中设计变革性服务的固有挑战。实际含义这一新发现的知识对于制定更好的方法来满足这些人的需求至关重要,并进一步有助于制定变革性服务举措,这些活动为经历脆弱性的人提供服务,并试图改善他们的福祉。其中包括为非正规市场的服务提供商、有可能扰乱非正规经济的新移动初创企业或社会企业提供专业培训和社会营销活动,并提供创新解决方案,如提供卓越客户服务的辅助技术、移动应用程序和旅程规划师。独创性/价值以往关于变革性服务设计的研究都集中在受监管的服务提供商身上,如医疗保健和金融服务。然而,这项研究探讨了发展中国家不受监管的运输部门,并认识到非正规服务提供的复杂性可能会危及为弱势消费者开发变革性服务的前景。
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引用次数: 2
Servicescape insights in place of birth: from restorative servicescapes to co-curated transformative places 出生地的服务景观洞察:从恢复性服务景观到联合策划的变革性场所
IF 3.9 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2023-05-19 DOI: 10.1108/jsm-05-2022-0157
Jayne Krisjanous, Janet Davey, B. Heyward, Billie F. Bradford
PurposeServicescape is well recognized by marketing scholars as a key influence in transformative service outcomes. However, the concept of enabling transformative health outcomes through physical servicescape design is often overlooked. The purpose of this study is to integrate marketing's servicescape research with birth territory theory and the enabling places framework, conceptualizing a Co-Curated Transformative Place (CCTP) framework.Design/methodology/approachThis cross-disciplinary conceptual paper uses three places of birth (POB) servicescapes for low-risk birthing women to ground the CCTP framework.FindingsPositioned within transformative service research, this study shows how POB servicescapes are CCTPs. The organizing framework of CCTP comprises four key steps founded on agile and adaptive co-curation of physical place resources.Research limitations/implicationsThis study extends the servicescape conceptualization to incorporate the continuum of terrain, introducing adaptive and agile co-curation of places.Practical implicationsThe materiality of place and physical resources in CCTP are usefully understood in terms of co-curated substantive staging according to service actor needs. The CCTP servicescape maximizes desired value outcomes and quality experience by adaptive response to service demands and service actors’ needs.Originality/valueTheoretical discourse of health servicescapes is expanded to focus on the material components of place and their foundational role in generating resources and capabilities that facilitate the realization of service value. In the CCTP, service actors flexibly select, present and adapt physical artifacts and material resources of the service terrain according to dynamic actor needs and service responsibilities, enabling transformative outcomes. Co-curation facilitates reciprocal synergy between other dimensions of place and servicescape.
目的服务景观被营销学者公认为对变革性服务结果的关键影响。然而,通过物理服务景观设计实现变革性健康结果的概念经常被忽视。本研究的目的是将营销的服务景观研究与出生地理论和使能场所框架相结合,概念化一个共同策划的转化场所(CCTP)框架。设计/方法/方法这篇跨学科的概念论文使用了低风险分娩妇女的三个出生地(POB)服务场景来为CCTP框架奠定基础。发现定位于变革性服务研究,本研究展示了POB服务场景是如何成为CCTP的。CCTP的组织框架包括四个关键步骤,这些步骤建立在对物理场所资源的敏捷和适应性共同管理之上。研究局限性/含义本研究扩展了服务景观的概念化,将地形的连续性纳入其中,引入了适应性和敏捷的场所联合管理。实际含义CCTP中地点和物质资源的重要性可以根据服务参与者的需求,从共同策划的实质性舞台的角度来理解。CCTP服务景观通过对服务需求和服务参与者需求的适应性响应,最大限度地提高期望的价值结果和质量体验。原创性/价值卫生服务景观的理论论述被扩展到关注场所的物质组成部分及其在产生促进服务价值实现的资源和能力方面的基础作用。在CCTP中,服务参与者根据动态参与者需求和服务职责,灵活选择、呈现和调整服务领域的实物和物质资源,实现变革性成果。共同策展促进了场所和服务景观的其他维度之间的相互协同。
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引用次数: 0
Enhancing affective commitment through gamified services of luxury brands: role of game mechanics and self-congruity 奢侈品牌游戏化服务提升情感承诺:游戏机制与自我一致性的作用
IF 3.9 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2023-05-16 DOI: 10.1108/jsm-06-2022-0217
Garima Saxena, Sheetal Jain, Sita Mishra
PurposeThis study aims to examine the effect of consumers’ gaming motivations on customer–brand engagement and the potential of this engagement to develop self–brand connections and affective commitment toward luxury brands. Second, it explores if the setup game mechanics and self-congruity with the brand can strengthen the effectiveness of motivation to engage with gamification on customer–brand engagement and self-brand connection.Design/methodology/approachData were collected through the survey method using a structured questionnaire. The sample comprised 249 millennial luxury consumers in India. Data analysis was conducted using AMOS 25 and PROCESS Macro for SPSS.FindingsThe findings support the mediating role of customer–brand engagement and self–brand connection in the relationship between motivation to engage with gamification and affective commitment. While setup game mechanics and self-congruity with brand positively moderate the effect of motivation to engage with gamification on affective commitment via self–brand connection, a similar effect is not found for the relationship via customer–brand engagement. This study presents important implications for both marketers and academicians.Originality/valueThis study applies the mechanics–dynamics–emotions framework and social exchange theory to explain gamified services as a cocreation process between consumers and luxury brands, fostering customer engagement, connection and commitment with the brands. It highlights the role of setup game mechanics and self-congruity in strengthening the effect of luxury consumers’ gaming motivations on engagement and connection with the brand.
目的本研究旨在检验消费者的游戏动机对客户-品牌参与的影响,以及这种参与发展自我-品牌联系和对奢侈品牌的情感承诺的潜力。其次,探讨了设置游戏机制和与品牌的自我一致性是否可以增强参与游戏化的动机在客户-品牌参与和自我品牌连接方面的有效性。设计/方法/方法通过结构化问卷调查方法收集数据。样本包括印度249名千禧一代奢侈品消费者。数据分析采用AMOS 25和PROCESS Macro软件SPSS进行。研究结果支持客户-品牌参与和自我-品牌连接在参与游戏化动机和情感承诺之间的关系中的中介作用。虽然设置游戏机制和与品牌的自我一致性通过自我-品牌连接正向调节参与游戏化的动机对情感承诺的影响,但通过客户-品牌参与的关系没有发现类似的影响。这项研究对营销人员和学术界都有重要的启示。独创性/价值本研究应用力学-动力学-情感框架和社会交换理论,将游戏化服务解释为消费者和奢侈品牌之间的共同创造过程,促进客户参与、与品牌的联系和承诺。它强调了设置游戏机制和自我一致性在加强奢侈品消费者游戏动机对品牌参与和联系的影响方面的作用。
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引用次数: 0
Wellbeing implications of BoP marketing: a service ecosystem approach BoP营销的健康影响:服务生态系统方法
IF 3.9 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2023-05-16 DOI: 10.1108/jsm-03-2022-0105
Yupal Shukla, R. Singh, P. Dwivedi, Ravi Chatterjee
Purpose The socioeconomically deprived segment called bottom of pyramid lives in extreme resource-constrained environments and is being excluded from having access to many services. This study aims to investigate the role played by virtual engagement platforms in bringing well-being to base of the pyramid (BoP) customers. This study also uses transformative service research and service ecosystem-based approach. Design/methodology/approach The study uses qualitative approach. Data was collected and analyzed through 16 in-depth interviews with BoP service actors. Findings Present study explains the role played by virtual engagement platforms as an intermediator between farmers and the service entity. Herein, it may be noted that the role of virtual platforms contributes to the well-being of the BoP community. Originality/value The authors’ research work broadens service organizations’ reach by better serving people in the BoP, which ultimately helps in removing unfairness and establishes service inclusion.
目的被称为金字塔底层的社会经济贫困阶层生活在资源极度受限的环境中,被排除在获得许多服务的机会之外。本研究旨在调查虚拟参与平台在为金字塔底层(BoP)客户带来幸福感方面所起的作用。本研究还采用了变革性服务研究和基于服务生态系统的方法。设计/方法论/方法本研究采用定性方法。数据是通过对BoP服务参与者的16次深入采访收集和分析的。FindingsPresent研究解释了虚拟参与平台作为农民和服务实体之间的中介所发挥的作用。在此,可以注意到,虚拟平台的作用有助于BoP社区的福祉。原创性/价值作者的研究工作通过更好地为英国央行的员工服务,扩大了服务组织的覆盖面,最终有助于消除不公平现象,建立服务包容性。
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引用次数: 1
The interplay between physical and social servicescape: investigating negative CCI 物理和社会服务景观之间的相互作用:调查负CCI
IF 3.9 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2023-05-16 DOI: 10.1108/jsm-04-2022-0148
Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Yu Kerguignas
PurposeNegative customer-to-customer interactions (NCCI) occurring in physical service encounters can have a detrimental effect on a focal customer’s experience. This paper aims to explore how the interplay between the physical servicescape and the presence and behavior of other customers can lead to NCCI. Moreover, through an examination of customers’ responsibility attribution, the paper underlines the need for service organizations to manage this interplay.Design/methodology/approachThe authors rely on a mixed approach with two studies grounded in the Stimulus–Organism–Response paradigm. In a preliminary quantitative study, the authors test a model of the effects of NCCI on customers’ attribution and behavioral outcomes using partial least squares structural equation modeling. Next, in a qualitative study, they collect and explore NCCI incidents in eight service industries relying on the critical incident technique (CIT).FindingsWhen experiencing NCCI, customers attribute at least partial responsibility for their negative experience to the service provider. The findings of the CIT study reveal three interplay mechanisms leading to NCCI: when other customers’ behavior is triggered by the physical servicescape; when other customers’ behavior is incongruent with the behavioral norms set by the physical servicescape; and when the physical servicescape is altered by other customers’ misbehavior.Originality/valueThis paper provides a comprehensive, empirically grounded, understanding of the interplay between the physical and social servicescape, focusing on the presence and behavior of the other customers and its effect on the customer experience.
目的物理服务遭遇中发生的负面客户与客户互动(NCCI)可能会对焦点客户的体验产生不利影响。本文旨在探讨物理服务场景与其他客户的存在和行为之间的相互作用如何导致NCCI。此外,通过对客户责任归属的考察,本文强调了服务组织管理这种相互作用的必要性。设计/方法论/方法作者采用混合方法,两项研究以刺激-有机体-反应范式为基础。在一项初步的定量研究中,作者使用偏最小二乘结构方程模型测试了NCCI对客户归因和行为结果的影响模型。接下来,在一项定性研究中,他们依靠关键事件技术(CIT)收集并探索了八个服务行业的NCCI事件。发现在体验NCCI时,客户将其负面体验的部分责任归因于服务提供商。CIT研究的结果揭示了导致NCCI的三种相互作用机制:当其他客户的行为由物理服务场景触发时;当其他客户的行为与物理服务场景设定的行为规范不一致时;以及当其他客户的不当行为改变了物理服务环境时。独创性/价值本文对物理和社会服务场景之间的相互作用提供了全面的、基于经验的理解,重点关注其他客户的存在和行为及其对客户体验的影响。
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引用次数: 1
How strategic design abilities address unmet value in service engagement strategies 战略设计能力如何处理服务参与战略中未满足的价值
IF 3.9 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2023-05-15 DOI: 10.1108/jsm-08-2022-0259
Nijs Bouman, Lianne W L Simonse
PurposeEngaging with customers and addressing unmet value have become increasingly challenging within multi-stakeholder environments of service innovation. Therefore, this paper aims to address this challenge by studying how strategic design abilities address unmet value in service engagement strategies.Design/methodology/approachThe authors conducted a qualitative inductive study at a multinational corporation and interviewed marketing and design professionals on their innovation practices in service engagement strategies.FindingsFrom the inductive analysis, this study identified three strategic design abilities that effectively contribute to addressing unmet value throughout the co-evolving process of service engagement: envisioning value, modelling value and engaging value. Based on this, this study proposes the emerging co-evolving loop framework of service engagement strategies.Research limitations/implicationsThe limitation of this emerging theory is a lack of broad generalizability with mutual exclusivity or collective exhaustiveness across industries. A theoretical implication of the framework is the integration of strategic design and services marketing towards co-created engagement strategies.Practical implicationsThe service engagement loop framework can be of great value to service innovation processes, for which an integrated, cross-functional approach is often missing.Social implicationsThe findings further suggest that next to a methodological skillset, strategic design abilities consist of a distinct mindset.Originality/valueThis paper introduces strategic design abilities to address unmet value and proposes a novel co-evolving loop framework of service engagement strategies.
在服务创新的多利益相关者环境中,与客户接触并解决未满足的价值已变得越来越具有挑战性。因此,本文旨在通过研究战略设计能力如何解决服务参与战略中未满足的价值来解决这一挑战。设计/方法/方法作者在一家跨国公司进行了定性归纳研究,并采访了营销和设计专业人士,了解他们在服务参与战略方面的创新实践。通过归纳分析,本研究确定了三种战略设计能力,即设想价值、建模价值和参与价值,它们有效地有助于在服务参与的共同发展过程中解决未满足的价值。在此基础上,本研究提出了新兴的服务参与战略协同演化循环框架。研究局限/启示这一新兴理论的局限性是缺乏广泛的通用性,缺乏相互排他性或跨行业的集体穷竭性。该框架的一个理论含义是将战略设计和服务营销整合到共同创造的参与战略中。实际意义服务参与循环框架对服务创新过程非常有价值,而集成的、跨职能的方法通常是缺失的。社会意义研究结果进一步表明,除了方法论技能之外,战略设计能力还包括一种独特的心态。原创性/价值本文介绍了解决未满足价值的战略设计能力,并提出了一种新的服务参与战略协同发展的循环框架。
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引用次数: 1
Informal service economy: a research study of attitudes, motivations and practices among informal entrepreneurs 非正式服务经济:对非正式企业家的态度、动机和实践的研究
IF 3.9 4区 管理学 Q1 Business, Management and Accounting Pub Date : 2023-05-01 DOI: 10.1108/jsm-04-2022-0138
Oscar Naranjo Del Giudice, Mario Giraldo, Linda Alkire, Gabriel Orozco Restrepo
PurposeThis study aims to explore how the attitudes, motivations and practices of informal entrepreneurs, who choose service exclusion, prevent them from recognizing and taking advantage of transformative opportunities and embracing change.Design/methodology/approachThe authors conducted a two-year study to explore five types of informal entrepreneurs (musicians, street vendors, artists, owners of informal smoke shops and street food vendors). The authors used semi-structured interviews and applied thematic analysis (ATA) of popular music and narratives to shed light on their attitudes, motivations and practices.FindingsThe study shows how potential service participants freely exclude themselves from services and transformative service initiatives, preventing them from realizing opportunities and embracing change that can improve their well-being. The study also demonstrates that to serve human needs fairly, service designers need to recognize that some actors require more attention and resources than others to achieve their potential.Originality/valueThe study challenges the notion that any population experiencing vulnerability wants help and chooses to participate in transformative service initiatives. Service participants can, in fact, exclude themselves from services and transformative service initiatives by free will, demonstrating that service exclusion is a multidirectional phenomenon, not unidirectional. Additionally, the paper analyzes narratives gathered from aesthetic expressions, using principles of ATA, introducing music thematic analysis as a research approach.
目的本研究旨在探讨选择服务排斥的非正规企业家的态度、动机和实践如何阻止他们认识和利用变革机会并拥抱变革。设计/方法论/方法作者进行了一项为期两年的研究,探讨了五种类型的非正规企业家(音乐家、街头小贩、艺术家、非正规烟店老板和街头食品小贩)。作者使用半结构化访谈,并对流行音乐和叙事进行主题分析,以阐明他们的态度、动机和实践。发现这项研究表明,潜在的服务参与者如何自由地将自己排除在服务和变革性服务举措之外,阻止他们实现机会并接受可以改善他们福祉的变革。该研究还表明,为了公平地满足人类需求,服务设计者需要认识到,一些参与者需要比其他参与者更多的关注和资源来实现他们的潜力。独创性/价值该研究挑战了任何经历脆弱性的人群都希望得到帮助并选择参与变革性服务举措的观念。事实上,服务参与者可以通过自由意志将自己排除在服务和变革性服务举措之外,这表明服务排斥是一种多方向的现象,而不是单向的。此外,本文还运用ATA原理分析了从美学表达中收集的叙事,并引入了音乐主题分析作为研究方法。
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Journal of Services Marketing
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