Pub Date : 2023-10-12DOI: 10.1080/1369118x.2023.2265978
Xiaotong Chu, Lukas Otto, Rens Vliegenthart, Sophie Lecheler, Claes de Vreese, Sanne Kruikemeier
Whilst data-driven strategies are allegedly prevalent in political campaigns, evidence regarding their actual effectiveness is scarce. This study investigates, from an individual perspective, the effect of issue congruency in political ads on immediate responses and voting behaviors. To reach our goal, we combined different types of data collection: mobile experience sampling method (mESM), panel survey, and content analysis. The combined approach allowed us to effectively study targeted ads within the cross-device and cross-platform environment. The results showed that voters perceive online political ads that are about a topic that they care about as more interesting, informative, and persuasive regardless of their partisanship. This positive ad perception subsequently leads to a higher probability of voting for the promoted party in the ad. We also found that an ad discussing a topic in line with the receiver’s concerns positively affects the evaluation of the promoted party in the ad only when the party is already favored by the voter. Taken together, this study provides insights into the conditional effectiveness of data-driven strategies in political campaigns.
{"title":"On or off topic? Understanding the effects of issue-related political targeted ads","authors":"Xiaotong Chu, Lukas Otto, Rens Vliegenthart, Sophie Lecheler, Claes de Vreese, Sanne Kruikemeier","doi":"10.1080/1369118x.2023.2265978","DOIUrl":"https://doi.org/10.1080/1369118x.2023.2265978","url":null,"abstract":"Whilst data-driven strategies are allegedly prevalent in political campaigns, evidence regarding their actual effectiveness is scarce. This study investigates, from an individual perspective, the effect of issue congruency in political ads on immediate responses and voting behaviors. To reach our goal, we combined different types of data collection: mobile experience sampling method (mESM), panel survey, and content analysis. The combined approach allowed us to effectively study targeted ads within the cross-device and cross-platform environment. The results showed that voters perceive online political ads that are about a topic that they care about as more interesting, informative, and persuasive regardless of their partisanship. This positive ad perception subsequently leads to a higher probability of voting for the promoted party in the ad. We also found that an ad discussing a topic in line with the receiver’s concerns positively affects the evaluation of the promoted party in the ad only when the party is already favored by the voter. Taken together, this study provides insights into the conditional effectiveness of data-driven strategies in political campaigns.","PeriodicalId":48335,"journal":{"name":"Information Communication & Society","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135969269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-05DOI: 10.1080/1369118x.2023.2257294
Qing Yan, Hanbo Hou, Meiling Du, Fan Yang
ABSTRACTIn a platform society, the realization of the public value of platforms is not only affected by goals constructed based on national interest but also closely related to the rights and interests of platform users. In this context, how a platform mediates between the interests of a country, its users, and its businesses becomes a topic worthy of discussion. Through participatory observation and in-depth interviews, this study reveals that online platforms strategically transfer public values that enjoy national policy support and have a broad popular base into their ecosystems, employing techniques such as bridging different parties, gamification management, and the masking effect to produce green users. The findings reveal the unique logic of contemporary China’s platform-driven environmental protection practices and mainstream value cultivation while also highlighting the conflicts and contradictions inherent in realizing public values. This study provides a valuable perspective for understanding the Chinese platform society in terms of public value realization.KEYWORDS: Platform societyplatform governanceenvironmental protectionthe green userpublic value Disclosure statementNo potential conflict of interest was reported by the authors.Additional informationFundingThis work was supported by the Fundamental Research Funds for the Central Universities (Grant No. 23NJYH10).Notes on contributorsQing YanQing Yan (PhD, Sichuan University, 2013) is a professor in the School of Journalism and Communication at Jinan University. His research focuses on entertainment and media culture especially in the context of new media. He is interested in examining fan cultures using the grounded theory approach and mixed methods.[yanqing2008@163.com].Hanbo HouHanbo Hou is a PhD candidate in the School of Journalism and Communication at Jinan University in China, and she focuses on platform economy.[hhb19480912@163.com].Meiling DuMeiling Du is a postgraduate student in the School of Journalism and Communication at Jinan University in China, and she focuses on media culture. [email:calledmeiling@gmail.com].Fan YangFan Yang (Ph.D., Pennsylvania State University) is an assistant professor in the Zimmerman School of Advertising and Mass Communications at the University of South Florida. Her research focuses on human and AI interactions. She is interested in examining psychological effects of new communication technologies on decision making using methods such as experiment, big-data analysis, and meta-data analysis. [yangfan6908@gmail.com]
{"title":"Producing green users: environmental protection practice in a platform society","authors":"Qing Yan, Hanbo Hou, Meiling Du, Fan Yang","doi":"10.1080/1369118x.2023.2257294","DOIUrl":"https://doi.org/10.1080/1369118x.2023.2257294","url":null,"abstract":"ABSTRACTIn a platform society, the realization of the public value of platforms is not only affected by goals constructed based on national interest but also closely related to the rights and interests of platform users. In this context, how a platform mediates between the interests of a country, its users, and its businesses becomes a topic worthy of discussion. Through participatory observation and in-depth interviews, this study reveals that online platforms strategically transfer public values that enjoy national policy support and have a broad popular base into their ecosystems, employing techniques such as bridging different parties, gamification management, and the masking effect to produce green users. The findings reveal the unique logic of contemporary China’s platform-driven environmental protection practices and mainstream value cultivation while also highlighting the conflicts and contradictions inherent in realizing public values. This study provides a valuable perspective for understanding the Chinese platform society in terms of public value realization.KEYWORDS: Platform societyplatform governanceenvironmental protectionthe green userpublic value Disclosure statementNo potential conflict of interest was reported by the authors.Additional informationFundingThis work was supported by the Fundamental Research Funds for the Central Universities (Grant No. 23NJYH10).Notes on contributorsQing YanQing Yan (PhD, Sichuan University, 2013) is a professor in the School of Journalism and Communication at Jinan University. His research focuses on entertainment and media culture especially in the context of new media. He is interested in examining fan cultures using the grounded theory approach and mixed methods.[yanqing2008@163.com].Hanbo HouHanbo Hou is a PhD candidate in the School of Journalism and Communication at Jinan University in China, and she focuses on platform economy.[hhb19480912@163.com].Meiling DuMeiling Du is a postgraduate student in the School of Journalism and Communication at Jinan University in China, and she focuses on media culture. [email:calledmeiling@gmail.com].Fan YangFan Yang (Ph.D., Pennsylvania State University) is an assistant professor in the Zimmerman School of Advertising and Mass Communications at the University of South Florida. Her research focuses on human and AI interactions. She is interested in examining psychological effects of new communication technologies on decision making using methods such as experiment, big-data analysis, and meta-data analysis. [yangfan6908@gmail.com]","PeriodicalId":48335,"journal":{"name":"Information Communication & Society","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134977802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-05DOI: 10.1080/1369118x.2023.2266005
Jie Cui
ABSTRACTVisual political communication in the social media sphere is increasingly valuable for its ability to more effectively persuade viewers in this increasingly cluttered media landscape. Using multi-model discourse analysis and following the theoretical framework of Everyday Politics, this study focuses on a random sample (N = 200) of user-generated Internet memes from Chinese national youth propaganda campaign Youth Study. In addition, the author observed the sharing and dissemination of these memes in online public discussions. The findings reveal that young participants maintain a varying distance from politics. They employ strategies such as dark humor, hyperbole, contrast, and appropriation of pop culture to portray two key roles – the charming, brilliant followers and the abandoned, hunted breakers, and to construct four main scenarios-cute threat, humble beg, funny politics, and veiled resistance. This politicized propaganda campaign is being transformed from state aspirations to the creative daily cultural consumption of young netizens. This analysis contributes to the scholarly literature on youth subcultures, political mobilization, and visual propaganda in post-socialist China.KEYWORDS: Youth studyCCYLInternet memesvisual communicationpolitical communication Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by the project of digital dissemination of cultural IP of the Palace Museum (China Youth Development Foundation and Mercedes-Benz Starwish Star Fund) and the Major National Social Science Fund of China [grant number 18ZDA312].Notes on contributorsJie CuiJie Cui is a Ph.D. candidate of journalism and communication at the School of Media & Communication (SMC), Shanghai Jiao Tong University. Her research interests include political communication and popular culture [email: 251232215@qq.com].
{"title":"The (de)-politicization of Internet memes in Chinese national youth propaganda campaign","authors":"Jie Cui","doi":"10.1080/1369118x.2023.2266005","DOIUrl":"https://doi.org/10.1080/1369118x.2023.2266005","url":null,"abstract":"ABSTRACTVisual political communication in the social media sphere is increasingly valuable for its ability to more effectively persuade viewers in this increasingly cluttered media landscape. Using multi-model discourse analysis and following the theoretical framework of Everyday Politics, this study focuses on a random sample (N = 200) of user-generated Internet memes from Chinese national youth propaganda campaign Youth Study. In addition, the author observed the sharing and dissemination of these memes in online public discussions. The findings reveal that young participants maintain a varying distance from politics. They employ strategies such as dark humor, hyperbole, contrast, and appropriation of pop culture to portray two key roles – the charming, brilliant followers and the abandoned, hunted breakers, and to construct four main scenarios-cute threat, humble beg, funny politics, and veiled resistance. This politicized propaganda campaign is being transformed from state aspirations to the creative daily cultural consumption of young netizens. This analysis contributes to the scholarly literature on youth subcultures, political mobilization, and visual propaganda in post-socialist China.KEYWORDS: Youth studyCCYLInternet memesvisual communicationpolitical communication Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by the project of digital dissemination of cultural IP of the Palace Museum (China Youth Development Foundation and Mercedes-Benz Starwish Star Fund) and the Major National Social Science Fund of China [grant number 18ZDA312].Notes on contributorsJie CuiJie Cui is a Ph.D. candidate of journalism and communication at the School of Media & Communication (SMC), Shanghai Jiao Tong University. Her research interests include political communication and popular culture [email: 251232215@qq.com].","PeriodicalId":48335,"journal":{"name":"Information Communication & Society","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135435700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-13DOI: 10.1080/1369118x.2023.2258608
Maham Sufi
{"title":"Breaking the social media prism: how to make our platforms less polarizing","authors":"Maham Sufi","doi":"10.1080/1369118x.2023.2258608","DOIUrl":"https://doi.org/10.1080/1369118x.2023.2258608","url":null,"abstract":"","PeriodicalId":48335,"journal":{"name":"Information Communication & Society","volume":"149 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135741884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-12DOI: 10.1080/1369118x.2023.2257293
Niels Kerssens, José van Dijck
This article analyzes how platformization and infrastructuralization are currently reshaping the educational sector by engaging in ‘sphere transgressions’, resulting in the merging of a local and national public sector into a transnational and global digital market. It elaborates on the adaptive learning application Bingel as a case-in-point to exemplify how sphere transgressions are conducive to data accumulation across national markets and sectors into transnational and global data infrastructures. Zooming in on these processes as ‘sphere transgressions’ we ask: how are local student data becoming prime assets in the global flow of digital resources? How does this benefit the financial basis of tech firms rather than serving the need for openness and transparency of educational institutions? The conclusion expands on the implications of these sphere transgressions for the future of national education as a public good.
{"title":"Transgressing local, national, global spheres: the blackboxed dynamics of platformization and infrastructuralization of primary education","authors":"Niels Kerssens, José van Dijck","doi":"10.1080/1369118x.2023.2257293","DOIUrl":"https://doi.org/10.1080/1369118x.2023.2257293","url":null,"abstract":"This article analyzes how platformization and infrastructuralization are currently reshaping the educational sector by engaging in ‘sphere transgressions’, resulting in the merging of a local and national public sector into a transnational and global digital market. It elaborates on the adaptive learning application Bingel as a case-in-point to exemplify how sphere transgressions are conducive to data accumulation across national markets and sectors into transnational and global data infrastructures. Zooming in on these processes as ‘sphere transgressions’ we ask: how are local student data becoming prime assets in the global flow of digital resources? How does this benefit the financial basis of tech firms rather than serving the need for openness and transparency of educational institutions? The conclusion expands on the implications of these sphere transgressions for the future of national education as a public good.","PeriodicalId":48335,"journal":{"name":"Information Communication & Society","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135830775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-11DOI: 10.1080/1369118x.2023.2255644
Lars E. F. Johannessen, Maja Nordtug, Marit Haldar
{"title":"Multi-site domestication: taming technologies across multiple institutional settings","authors":"Lars E. F. Johannessen, Maja Nordtug, Marit Haldar","doi":"10.1080/1369118x.2023.2255644","DOIUrl":"https://doi.org/10.1080/1369118x.2023.2255644","url":null,"abstract":"","PeriodicalId":48335,"journal":{"name":"Information Communication & Society","volume":"62 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135936319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-10DOI: 10.1080/1369118x.2023.2262554
Andrew Iliadis, Eugenia Siapera, Tetyana Lokot
{"title":"Decolonising the internet: an introduction to the #AoIR2022 special issue","authors":"Andrew Iliadis, Eugenia Siapera, Tetyana Lokot","doi":"10.1080/1369118x.2023.2262554","DOIUrl":"https://doi.org/10.1080/1369118x.2023.2262554","url":null,"abstract":"","PeriodicalId":48335,"journal":{"name":"Information Communication & Society","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136107662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-05DOI: 10.1080/1369118X.2023.2252505
Cecilia Strand, Jakob Svensson
ABSTRACT Through a mixed-methods approach consisting of a directed content analysis of five established LGBT+ organizations’ use of Twitter and Facebook during a month in 2022, and semi-structured qualitative interviews with social media content producers, the study attempts to understand the role of self-controlled social media spaces in challenging the Uganda society’s logics of oppression. The results indicate that self-controlled spaces are not used for disrupting the basis for repression – the local logic of oppression – or its cocoon of collective post-colonial amnesia. Nor were spaces used for re-constructive engaging with transnational and development partners’ unwitting impact on global south actors’ agency and legitimacy. Instead, with a few exceptions, spaces displayed a conspicuous uniform human rights advocacy rhetoric, and Western identity labels summarized in the LGBT+ acronym. The interviews with social media content producers suggest that the LGBT+ community’s dependency on international support may sway actors into what we call performative visibility, in self-controlled spaces. The study concludes that future analysis of Global South based activist’s use of social media spaces’ affordances including its potential for supporting de-colonialization efforts, must approach use as relational to actors’ dependency on key resources such as funding and protection through affiliation.
{"title":"Challenging the legacy of the past and present intimate colonialization – a study of Ugandan LGBT+ activism in times of shrinking communicative space","authors":"Cecilia Strand, Jakob Svensson","doi":"10.1080/1369118X.2023.2252505","DOIUrl":"https://doi.org/10.1080/1369118X.2023.2252505","url":null,"abstract":"ABSTRACT Through a mixed-methods approach consisting of a directed content analysis of five established LGBT+ organizations’ use of Twitter and Facebook during a month in 2022, and semi-structured qualitative interviews with social media content producers, the study attempts to understand the role of self-controlled social media spaces in challenging the Uganda society’s logics of oppression. The results indicate that self-controlled spaces are not used for disrupting the basis for repression – the local logic of oppression – or its cocoon of collective post-colonial amnesia. Nor were spaces used for re-constructive engaging with transnational and development partners’ unwitting impact on global south actors’ agency and legitimacy. Instead, with a few exceptions, spaces displayed a conspicuous uniform human rights advocacy rhetoric, and Western identity labels summarized in the LGBT+ acronym. The interviews with social media content producers suggest that the LGBT+ community’s dependency on international support may sway actors into what we call performative visibility, in self-controlled spaces. The study concludes that future analysis of Global South based activist’s use of social media spaces’ affordances including its potential for supporting de-colonialization efforts, must approach use as relational to actors’ dependency on key resources such as funding and protection through affiliation.","PeriodicalId":48335,"journal":{"name":"Information Communication & Society","volume":"7 1","pages":"2488 - 2505"},"PeriodicalIF":4.2,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83488710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-30DOI: 10.1080/1369118X.2023.2250436
Esteban Morales, K. Reilly
ABSTRACT Critical scholarship about datafication reveals the implications of algorithmically driven digital transformations for both social processes and human experiences of subjectivity. Digital transformations embed ontological beliefs in the information systems that drive new organizational processes and are accompanied by techno-positivist discourses that promote the benefits of these schemes. The dual power of new information systems plus strong discursive influences has led to fears that data subjects will come to be defined by data and information systems – that their subjectivity will be subordinated by the algorithm. However, in this paper, we argue that real experiences of data sharing offer a means to reveal actual experiences with subjectification, and that often these experiences are multiple and complex. Drawing on the results of five digital literacy interventions carried out by partner organizations in Chile, Colombia, Paraguay, Peru, and Uruguay in 2021, we consider participants’ lived experiences with datafication. Our work reveals how people experience, negotiate, reject, and accept data power’s multiple manifestations in ways that strategically mobilize data resources, constituting a fractured data subjectivity that overlaps the bounds of any one information system. This leads us to suggest the idea of the ‘unhomed’ as a useful concept for understanding data subjectification in the contemporary moment.
{"title":"The unhomed data subject: negotiating datafication in Latin America","authors":"Esteban Morales, K. Reilly","doi":"10.1080/1369118X.2023.2250436","DOIUrl":"https://doi.org/10.1080/1369118X.2023.2250436","url":null,"abstract":"ABSTRACT Critical scholarship about datafication reveals the implications of algorithmically driven digital transformations for both social processes and human experiences of subjectivity. Digital transformations embed ontological beliefs in the information systems that drive new organizational processes and are accompanied by techno-positivist discourses that promote the benefits of these schemes. The dual power of new information systems plus strong discursive influences has led to fears that data subjects will come to be defined by data and information systems – that their subjectivity will be subordinated by the algorithm. However, in this paper, we argue that real experiences of data sharing offer a means to reveal actual experiences with subjectification, and that often these experiences are multiple and complex. Drawing on the results of five digital literacy interventions carried out by partner organizations in Chile, Colombia, Paraguay, Peru, and Uruguay in 2021, we consider participants’ lived experiences with datafication. Our work reveals how people experience, negotiate, reject, and accept data power’s multiple manifestations in ways that strategically mobilize data resources, constituting a fractured data subjectivity that overlaps the bounds of any one information system. This leads us to suggest the idea of the ‘unhomed’ as a useful concept for understanding data subjectification in the contemporary moment.","PeriodicalId":48335,"journal":{"name":"Information Communication & Society","volume":"38 1","pages":"2457 - 2471"},"PeriodicalIF":4.2,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80643176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-30DOI: 10.1080/1369118X.2023.2252484
J. Lee, Chloe Ahn
ABSTRACT Colonizing the neighborhood is more accessible than ever before with digital platforms like Nextdoor. Through a critical discourse analysis of users’ content in West Philadelphia between May 2019 and April 2021, we found that users rarely utilized explicitly racist language or topics. Rather than interpret this as an indication that users do not engage with racializing or colonizing discourses, however, we argue that users relied on three postracial practices [Mukherjee, R., Banet-Weiser, S., & Gray, H. (2019). Racism postrace. Duke University Press] to normalize and obscure their anti-Blackness and settler ideologies in the context of broader sociocultural and political events of racial profiling and crises of care. First, users moved away from ‘objective’ racial categories to nostalgic narratives that shaped ideals of safety and community in exclusive futures. Second, they shied away from problematic but coded language to embed their racializing practices in policy and partisan discussions. Third, despite the changes users made to other discursive strategies, they remained steadfast in their preservation of surveillance and policing discourses. These themes reveal how postracial discourses reflect and produce their larger social world, obfuscating settler logics through slippery and sticky strategies.
{"title":"Colonizers in the neighborhood: a critical discourse analysis of Nextdoor users’ postracial strategies","authors":"J. Lee, Chloe Ahn","doi":"10.1080/1369118X.2023.2252484","DOIUrl":"https://doi.org/10.1080/1369118X.2023.2252484","url":null,"abstract":"ABSTRACT Colonizing the neighborhood is more accessible than ever before with digital platforms like Nextdoor. Through a critical discourse analysis of users’ content in West Philadelphia between May 2019 and April 2021, we found that users rarely utilized explicitly racist language or topics. Rather than interpret this as an indication that users do not engage with racializing or colonizing discourses, however, we argue that users relied on three postracial practices [Mukherjee, R., Banet-Weiser, S., & Gray, H. (2019). Racism postrace. Duke University Press] to normalize and obscure their anti-Blackness and settler ideologies in the context of broader sociocultural and political events of racial profiling and crises of care. First, users moved away from ‘objective’ racial categories to nostalgic narratives that shaped ideals of safety and community in exclusive futures. Second, they shied away from problematic but coded language to embed their racializing practices in policy and partisan discussions. Third, despite the changes users made to other discursive strategies, they remained steadfast in their preservation of surveillance and policing discourses. These themes reveal how postracial discourses reflect and produce their larger social world, obfuscating settler logics through slippery and sticky strategies.","PeriodicalId":48335,"journal":{"name":"Information Communication & Society","volume":"102 1","pages":"2472 - 2487"},"PeriodicalIF":4.2,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80896933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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