{"title":"Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals","authors":"Ta-Wei Huang, Eva Ascarza","doi":"10.1287/mksc.2022.0379","DOIUrl":"https://doi.org/10.1287/mksc.2022.0379","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140055224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Michael Luca, Elizaveta Pronkina, Michelangelo Rossi
Marketing Science, Ahead of Print.
营销科学》，印刷版前。
{"title":"The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic","authors":"Michael Luca, Elizaveta Pronkina, Michelangelo Rossi","doi":"10.1287/mksc.2023.0112","DOIUrl":"https://doi.org/10.1287/mksc.2023.0112","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139921342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis","authors":"Peiyao Li, Noah Castelo, Zsolt Katona, Miklos Sarvary","doi":"10.1287/mksc.2023.0454","DOIUrl":"https://doi.org/10.1287/mksc.2023.0454","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139590585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Bryan Bollinger, Kenneth Gillingham, Stefan Lamp, Tsvetan Tsvetanov
Marketing Science, Ahead of Print.
营销科学》，印刷版前。
{"title":"Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption","authors":"Bryan Bollinger, Kenneth Gillingham, Stefan Lamp, Tsvetan Tsvetanov","doi":"10.1287/mksc.2022.0243","DOIUrl":"https://doi.org/10.1287/mksc.2022.0243","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139495088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective","authors":"Jiwoong Shin, Chi-Ying Wang","doi":"10.1287/mksc.2022.0405","DOIUrl":"https://doi.org/10.1287/mksc.2022.0405","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139476557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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