{"title":"Using Text Analysis in Parallel Mediation Analysis","authors":"Judy (Zijing) Zhang, H. Alice Li, Greg M. Allenby","doi":"10.1287/mksc.2023.0045","DOIUrl":"https://doi.org/10.1287/mksc.2023.0045","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140572002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Traditionally, e-commerce marketplaces have enabled third-party sellers to sell to potential consumers and have earned commission from the sales. In recent years, e-commerce platforms have begun to leverage private label and sponsored advertising to generate additional revenue. Using a game-theoretic model, we examine when and why a platform may seek to give preference to its private label in sponsored advertising, and its impact on consumers and third-party sellers. Our analysis shows that self-preferencing hurts consumers even though in equilibrium the platform offers the private label at a price lower than the price of third-party sellers. Furthermore, such self-preferencing by the platform can improve the profits of some third-party sellers. We also find that it is not always optimal for the platform to self-preference its private label in sponsored advertising, particularly when advertising significantly increases demand. Moreover, the private label and sponsored advertising function as complements improving the platform’s profits.
History: Anthony Dukes served as the senior editor for this article.
Supplemental Material: The online appendix is available at https://doi.org/10.1287/mksc.2022.0262.
{"title":"Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels","authors":"Fei Long, Wilfred Amaldoss","doi":"10.1287/mksc.2022.0262","DOIUrl":"https://doi.org/10.1287/mksc.2022.0262","url":null,"abstract":"<p>Traditionally, e-commerce marketplaces have enabled third-party sellers to sell to potential consumers and have earned commission from the sales. In recent years, e-commerce platforms have begun to leverage private label and sponsored advertising to generate additional revenue. Using a game-theoretic model, we examine when and why a platform may seek to give preference to its private label in sponsored advertising, and its impact on consumers and third-party sellers. Our analysis shows that self-preferencing hurts consumers even though in equilibrium the platform offers the private label at a price lower than the price of third-party sellers. Furthermore, such self-preferencing by the platform can improve the profits of some third-party sellers. We also find that it is not always optimal for the platform to self-preference its private label in sponsored advertising, particularly when advertising significantly increases demand. Moreover, the private label and sponsored advertising function as complements improving the platform’s profits.</p><p><b>History:</b> Anthony Dukes served as the senior editor for this article.</p><p><b>Supplemental Material:</b> The online appendix is available at https://doi.org/10.1287/mksc.2022.0262.</p>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140572004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The paper investigates network effects in online dating, focusing on how market and competition size influence user behavior and matching decisions.
论文研究了在线约会中的网络效应，重点关注市场和竞争规模如何影响用户行为和匹配决策。
{"title":"Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating","authors":"Jessica Fong","doi":"10.1287/mksc.2023.0142","DOIUrl":"https://doi.org/10.1287/mksc.2023.0142","url":null,"abstract":"The paper investigates network effects in online dating, focusing on how market and competition size influence user behavior and matching decisions.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140222138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price Variation","authors":"Cheng Chou, Vineet Kumar","doi":"10.1287/mksc.2021.0426","DOIUrl":"https://doi.org/10.1287/mksc.2021.0426","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140105773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Frontiers: Smoke and Mirrors: Impact of E-cigarette Taxes on Underage Social Media Posting","authors":"Piyush Anand, Vrinda Kadiyali","doi":"10.1287/mksc.2022.0241","DOIUrl":"https://doi.org/10.1287/mksc.2022.0241","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140075791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：