Pub Date : 2023-07-01DOI: 10.1287/mksc.2023focusonausv42n4
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Paul B. Ellickson, Wreetabrata Kar, James C. Reeder
We estimate the causal effects of different targeted email promotions on the opening and purchase decisions of the consumers who receive them.
我们估计了不同的有针对性的电子邮件促销对消费者打开和购买决策的因果影响。
{"title":"Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions","authors":"Paul B. Ellickson, Wreetabrata Kar, James C. Reeder","doi":"10.1287/mksc.2022.1401","DOIUrl":"https://doi.org/10.1287/mksc.2022.1401","url":null,"abstract":"We estimate the causal effects of different targeted email promotions on the opening and purchase decisions of the consumers who receive them.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136011720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We propose a new, easy-to-implement augmented difference-in-differences (ADID) method to estimate causal effects from quasi-experimental data.
我们提出了一种新的，易于实现的增广差中差(addid)方法来估计准实验数据的因果效应。
{"title":"Augmented Difference-in-Differences","authors":"Kathleen T. Li, Christophe Van den Bulte","doi":"10.1287/mksc.2022.1406","DOIUrl":"https://doi.org/10.1287/mksc.2022.1406","url":null,"abstract":"We propose a new, easy-to-implement augmented difference-in-differences (ADID) method to estimate causal effects from quasi-experimental data.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136261107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We study the pricing strategy of retailers that promote their sales with a loyalty program.
我们研究了通过忠诚计划促进销售的零售商的定价策略。
{"title":"Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets","authors":"Federico Rossi, Pradeep K. Chintagunta","doi":"10.1287/mksc.2022.1416","DOIUrl":"https://doi.org/10.1287/mksc.2022.1416","url":null,"abstract":"We study the pricing strategy of retailers that promote their sales with a loyalty program.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136261115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study proposes a novel causal inference method and uses it estimate the long-term impact of the COVID-19 pandemic on purchasing behavior in 12 consumption categories.
{"title":"Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19","authors":"Shin Oblander, D. McCarthy","doi":"10.1287/mksc.2023.1443","DOIUrl":"https://doi.org/10.1287/mksc.2023.1443","url":null,"abstract":"This study proposes a novel causal inference method and uses it estimate the long-term impact of the COVID-19 pandemic on purchasing behavior in 12 consumption categories.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75920082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We document dispersion in firms’ costs to advertise nationally, finding that advertisers with established relationships receive favorable prices for equivalent ad inventories.
{"title":"Price Dispersion and Legacy Discounts in the National Television Advertising Market","authors":"Sylvia Hristakeva, Julie Holland Mortimer","doi":"10.1287/mksc.2023.1442","DOIUrl":"https://doi.org/10.1287/mksc.2023.1442","url":null,"abstract":"We document dispersion in firms’ costs to advertise nationally, finding that advertisers with established relationships receive favorable prices for equivalent ad inventories.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135493689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A human-machine hybrid automation approach is demonstrated to improve B2B sales performance through a pricing field experiment and econometric analyses.
通过定价现场实验和计量经济学分析，证明了人机混合自动化方法可以提高B2B销售绩效。
{"title":"Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach","authors":"Yael Karlinsky-Shichor, Oded Netzer","doi":"10.1287/mksc.2023.1449","DOIUrl":"https://doi.org/10.1287/mksc.2023.1449","url":null,"abstract":"A human-machine hybrid automation approach is demonstrated to improve B2B sales performance through a pricing field experiment and econometric analyses.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135727023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The effect of personalized ranking in online retail on consumer welfare.
网络零售中个性化排名对消费者福利的影响。
{"title":"Welfare Effects of Personalized Rankings","authors":"R. Donnelly, Ayush Kanodia, I. Morozov","doi":"10.1287/mksc.2023.1441","DOIUrl":"https://doi.org/10.1287/mksc.2023.1441","url":null,"abstract":"The effect of personalized ranking in online retail on consumer welfare.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90644469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper presents empirical evidence and develops a repeated-game model for manufacturer–retailer relationships and demonstrates that these relationships limit the impact of regulations.
本文提出了经验证据，建立了制造商-零售商关系的重复博弈模型，并证明这些关系限制了法规的影响。
{"title":"Manufacturer–Retailer Relationships and the Distribution of New Products","authors":"Bowen Luo","doi":"10.1287/mksc.2023.1445","DOIUrl":"https://doi.org/10.1287/mksc.2023.1445","url":null,"abstract":"This paper presents empirical evidence and develops a repeated-game model for manufacturer–retailer relationships and demonstrates that these relationships limit the impact of regulations.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134988205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
When a group of people with different preferences conduct a search together, they can benefit from committing to the number of products to search ex ante.
当一群有不同偏好的人一起进行搜索时，他们可以从事先确定要搜索的产品数量中受益。
{"title":"The Power of Commitment in Group Search","authors":"Xinyu Cao, Yuting Zhu","doi":"10.1287/mksc.2023.1447","DOIUrl":"https://doi.org/10.1287/mksc.2023.1447","url":null,"abstract":"When a group of people with different preferences conduct a search together, they can benefit from committing to the number of products to search ex ante.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88664672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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